Back to Basics Will Boost Manufactured Home Sales, Sunday Morning Manufactured Home Industry Headline News Recap Aug 5 – Aug 12, 2018

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Trivia: note that the MHProNews home page on Sunday morning looks like that iPad screen, just moments before this weekly recap is published. We get our share of typos, but we do sweat the details, all for thousands of industry readers like you.

Let’s stress again that there are numbers of honorable operators and professionals in manufactured housing.

 

Some of those honorable souls would see “the basics” in a similar way that we at MHProNews would agree with too.

BackToBasicsWillBoostManufacturedHomeSales

But perhaps in an ironic way, the fact that not everyone understands what “the basics” are illuminates a key part of the factor-built home industry’s problem in the U.S.

For a the next few moments, by “Factory Built Homes,” we’re talking about all forms of off-site built production housing. Manufactured homes (MH), modular homes, other kinds of PreFab homes all frankly struggle with various levels of image and misunderstanding.

Rephrased, it’s an educational issue.

There are training programs in manufactured housing today, right? Numbers of trainers and coaches, some of whom grew up learning and repeating the late Grayson Schewpfinger’s methods. Some of that was fine, he had years of success. So, with no disrespect to the departed, some of that method was also demonstrably problematic.

We won’t run through a bunch of other trainers names, but the following is reality.

If the correct combination of

  • marketing,
  • public relations,
  • sales systems,
  • capital/lending, and
  • lobbying/legal efforts were made,

manufactured housing would arguably be 10 time’s larger than it now is. So too would other forms of U.S. factory building.  When this nation gets the challenges of factory-home building related issues right, the process of acceptance will arguably accelerate in other parts of the world too.  While something like 98.5 percent of our readers are U.S. or Canada, the other 1.5 percent are equally dedicated from other parts of the world.  What happens in MHVille matters.  People from across the globe check in daily here to find out the latest.

 

Proof?

The evidence for the fact that domestic manufactured home production could rise 1o fold, meaning by 1,000 percent, are all around us. One part of the evidence is found in the RV compared to MH report, linked further below.  Or check out the comparisons with the HousingEconomics data, further below.

So, we’ll point you to that and other reports, commentary, and analysis published this past week for more details and specifics.

 

Style, Substance, and Reality Checks

The RV compared to MH Report – linked below – gives a stark reality check for manufactured housing professionals and investors.

There’s a widely held school of thought that advises, “praise in public, correct in private.” That’s a fine norm. But when “private” efforts with the purveyors of the problems have failed repeatedly, a more direct approach is needed.

So that leaves the industry with a need for publicly calling out the problematic behaviors by certain professionals in key places. Where appropriate, that should also lead to remedial legal action, taken by private plaintiff’s attorneys, and/or public officials.

As the Daily Business News has stated for years, we publish reports on various lawsuits and regulatory issues because

1)    they occur,

2)    as a kind of morality tale. Don’t do what caused those people to get in hot water.  By the way, there’s a number of legally focused reports  last week, also found below.

While some are understandably uncomfortable with pointing out problems, what’s the alternative? Allowing another 15 years of the same often avoidable issues?  Again, look at the RV industry, and you’ll see why we’re so passionate about helping manufactured housing achieve what the RV industry has often done quite well.

 

They Did It Before…

Last week, this column asked the question, “They did it before, they can do it again.” Isn’t that obvious?

Reality can be uncomfortable.

But to deny reality is foolish. Check out Zig Ziglar’s article on problem solving, along with our other new and featured articles, linked here or from the hub, below.

Any given professional can make a difference in their own market. So, while collective efforts are useful on some matters, frankly the right “back to basics” protocols will profitably and ethically elevate results in almost any market.

That said, with no further adieu, let’s check out this week’s reports and commentary.

 

What’s New on MHLivingNews

FEAR, a Solution to the Affordable Housing Crisis, and the Manufactured Home Dilemma – manufacturedhomelivingnews.com

FEAR, Solution, Affordable Housing Crisis, Manufactured Home, Dilemma, Tom Egelhoff, Scholastica Cororaton, NAR, HUD Secretary Ben Carson, L. A. ‘Tony’ Kovach,

 

What’s New on the Masthead

The Masthead

For billions of souls who believe, since the time Cain killed his brother Able, history records how dark emotions and desires have motivated some to harm or

What’s New from MHARR

http://www.MHProNews.com/industry-news/mharr-news/doe-issues-mh-energy-rule-request-for-information

http://www.MHProNews.com/industry-news/mharr-news/hud-code-production-growth-continues-in-june-2018

 

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 8.11.2018

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

 

Friday 8.10.2018

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

“It’s A Problem That’s Been Bubbling for Years,” Turkey Tank$, Plus Manufactured Housing Market Updates

 Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

 

Thursday 8.9.2018

 Heartland Immigration Raids by ICE Are Targeting Businesses, Owners, Management – Plus Illegals

“I Admit, I was Wrong,” said Heritage’s Feulner, Plus Manufactured Housing Market Updates

AG’s Hathaway Lawsuit OK’d

AG’s Hathaway Lawsuit OK’d

“All the News That’s Fit to Print,” “Democracy Dies in Darkness,” Affordable Housing, MH Reality Checks

 

 

Wednesday 8.8.2018

Carson’s Recent Address on HUD, Affordable Housing, and the Manufactured Housing Vantagepoint

Carson’s Recent Address on HUD, Affordable Housing, and the Manufactured Housing Vantagepoint

Skirts vs. Coat-Tails for Biz and Investors? Plus Manufactured Housing Market Updates 

MHPro Alert: DOE Issues Manufactured Housing Energy Rule RFI

MHPro Alert: DOE Issues Manufactured Housing Energy Rule RFI

“Waste, Fraud, and Abuse” – FHFA, GSE Federal Oversight Announcement

“Waste, Fraud, and Abuse” – FHFA, GSE Federal Oversight Announcement

 

Tuesday 8.7.2018 

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

Stocks Rise Amid Trade Tiffs, Iran Sanctions Take Effect, Plus MH Market Updates 

City Settles Case with Community Owner for $1.5 Million 

City Settles Case with Community Owner for $1.5 Million

“Insulting” – Local News Report on “Mobile Home” Fire Underscores Why Terminology Matters

“Insulting” – Local News Report on “Mobile Home” Fire Underscores Why Terminology Matters

 

Monday 8.6.2018

Rising Tide Lifts Millions off Food Stamps, Plus Manufactured Home Market Updates

Manufactured Housing Shipment Totals, June 2018

Manufactured Housing Shipment Totals, June 2018

HousingEconomics Releases New Data on U.S. Housing, Comparing MH and Stick Built Data

HousingEconomics Releases New Data on U.S. Housing, Comparing MH and Stick Built Data

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

 

Sunday 8.5.2018 

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

And that’s all she wrote, with a little help from that guy. Thanks for checking in, and you can join the industry’s best-read emailed headline news by signing up at the link below. Looking to advertise or do business or event development? There is no better place than MHProNews. Click here to learn more. ## (News, analysis and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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