What follows are just the facts about our reader engagement per third-party Webalizer from the top 2 of several URL/cPanel accounts for Business to Business (B2B) focused MHProNews.com.
- Year over Year (YoY), traffic on MHProNews has doubled.
- Pageviews: 15,516,004.
- Total Visits: 3,168,015.
- Average page views per visit: 4.89770534546, or just under 5 pages per visit.
The Manufactured Housing Institute (MHI) says that there are some 40,000 full time equivalent professionals working in manufactured housing. B2B focused MHProNews has said for years that their estimate appears to be low for several reasons.
Cavco Industries recently published a higher estimate recently, which confirms MHProNews’ point. Rephrased, MHI’s own member disagreed with the data claimed by MHI. Note that MHI’s chairman is Cavco’s Joe Stegmayer. Will someone explain how that works, please?
That said, the MHProNews readership engagement data from the top 2 cPanels on our site would be like reading 40,406 magazines 32 pages in length, from cover-to-cover.
There is nothing – no one source – in manufactured housing that even comes close to the engagement found on MHProNews. A client company which has advertisted with others in our industry did a head-to-head tracked comparison of results between this platform and others in manufactured housing. Per that source, he said there was no contest. MHProNews blows the others away in what matters the most. Results.
Its only logical. We have more traffic. We have more content. Our content is business daily, plus weekend content too. Note that we don’t ask sponsors to endorse our content. There is no need for an advertiser or a publisher to do so.
Marketers want to expose their products and/or services to the widest possible qualified audience. That professional – B2B – audience is MHProNews.
As noted, only MHProNews publishes numerous articles as a business daily, with weekend reports too. Others are monthly, or whenever. One industry publisher just announced this week that it is going from a monthly to a quarterly.
MHInsider has been shown repeatedly to have a similar, but different challenge to what MHR has. MHInsider just isn’t popular with readers, based upon the visual evidence shown below, plus third-party ‘inside’ information.
Plus only MHProNews has a sister trade-media site that is B2C focused on the general public, Manufactured Home Living News or MHLivingNews.com. Those stats are a separate topic, for another time.
The Future Is Now
MHProNews has dozens of URLs, with various levels of more modest traffic than the two that are reported above. Rephrased, our traffic is higher than what’s shown. But some would ask, why have more URLs at all? Each URL or web address exists for focused topics. Rephrased, MHProNews could broaden its outreach to other segments of affordable housing, factory built housing, plus related investing, in reasonably short order. We’ve prepared for the future.
For those who want to grow, the future is now. There are several business development options that MHProNews provides. Want B2B or B2C growth? Click here to learn more.
That’s tonight’s installment of manufactured housing professional’s focused “Innovation – Information – Inspiration for Industry Professionals” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)
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NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.
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