Louisville and The Don of a New Day

January 20th, 2017 No comments

As the Louisville Show formally was closing down, the oath of office at the inauguration of the 45th president of the United States was taking place.


Two newspapers dubbed it the Don of a New Day in America.

Briefly, the Louisville Show did well, a clear step up from 2016. More details to come next week.


While numbers were wishing for a different swearing in at the Capitol today in Washington – the clear majority of the industry professionals the Masthead heard from at the granddaddy of the manufactured housing industry’s events were pleased-to-delighted that President Donald J. Trump will begin his efforts to create a more robust, and business friendly environment.

Working with Congress, the new president promises:

  • 25 million new jobs in a decade,
  • lower taxes,
  • more common sense, business friendly regulations,
  • more security, safer cities and borders,
  • and America First in all decisions and policies.

This is historic. A clash of the past and future is underway. From sea to shining sea, it is the dawn with The Don of President Trump’s new day.  Stay tuned, it promises to be an exciting 4- to 8-year ride. ##

(Image credits are as shown above.)


Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Obscene Profit Break

January 13th, 2017 No comments

Obscene” is how some people tragically view private enterprise, perhaps unaware of all the good that free enterprise has done to lift billions out of poverty.

Profit Break” aptly describes the promise of this year, the promise of the trade show season and key elements of today’s Masthead.


Via the Daily Business News, we’ve taken the time to outline that consumer, builder and business has all consistently signaled growing confidence, in many cases the most confidence in about a decade.

Manufactured home pros echo those sentiments.

So the time is coming for what the enemies of capitalism and the free market call the “obscene profit break” is upon us.

What Goes Around, Comes Around…

Support Us as We Support You” could be a tag line for the industry’s top trade media in the future.

Our operation depends on the support of others, and our efforts benefits the good name and professionalism of manufactured housing alongside the MHIndustry’s millions of satisfied homeowners.

Before diving into the list below, let’s mention that we have supporters who are ‘invisible,’ and we tip a visible hat to those ladies and gents too.  Our team, experts and writers are of course also part of this platform’s potent mix.

The following are operations that are reported to be attending Louisville 2017.  We hope you will give them an opportunity to earn your business, or that you will thank them by allowing them to keep your business if you already do business with them.

It’s not exactly a coin toss and it isn’t alphabetical, but we shuffled the deck and in no particular order, we will take a look at some of the operations whose support in 2016 – or starting in 2017 – that make MHProNews.com and MHLivingNews.com possible.

Sunshine Homes
= Residential Style, Energy Star Rated, Manufactured & Modular Homes


= Real Estate Brokerage


Triad Financial Services
Manufactured Home Focused Lending for over 50 Years.

triadfinancialservices_200x200_allwedo bannerad 2

Northpoint Commercial Finance
= Floor plan lending


Clayton Homes

claytonhomes_mhc-haveitbuilt_200x200_v1 1

CU Factory Built Lending


21st Mortgage




Security Mortgage Group
Commercial Real Estate Financing, Refinancing
Award Winning, Full Line Services to MH Communities


= Home Warranty Company

MHWC - 2016 - MHProNews June Ad.indd

UMH Properties




= MH Industry Image, Retail Branding & Shopping Service


Grenade Marketing
= Reputation Management and Related Positive Branding Services


See the Louisville Show website, at this link here.


Make sure you take your business cards with you and a photo ID to enter the show.


Photo credit, MHProNews.com

FYI, team MHProNews/MHLivingNews will be represented at the show by the Kovach family, please swing by booth #221 and say hi.  We may just have something interesting for you, that will lead to increased profits in 2017, and beyond.

Yes, we all need a BIG profit break in 2017. ##

(Image credits are as shown above.)


Team Kovach, (l-r) Soheyla (pronounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (pronounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, Jan Hollingsworth, Charles Drake plus many volunteers and sponsors who join together to bring you the MH Industry News, Tips and Views Pros Can Use. © Photo above, from 83 Degrees Media.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Jiu Jitsu January in Manufactured Homeland, USA

January 10th, 2017 No comments

Stating the obvious brings clarity.

There are direct, indirect and a combination of methods that can be employed to deal with a given challenge — especially when it involves people.

Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals: That was a kind of intellectual jujitsu…”

Almost everyone knows how much the media can help or harm a given business or industry.


Bad News Headlines credit: The Odyssey Online.

Specifically, we know that most media coverage on manufactured housing sadly tends to be more harmful then helpful.

Manufactured housing professionals therefore must be pro-active in teaching the truth about the industry – to professionals as well as to others.  We have a great story, but a complex history means it must be properly told.

Beyond positive messages, the problematic and the misunderstood also must be dealt with.

On the Masthead we’ve long believed – and have practiced for years – that the industry must make public replies to slanted or biased news as often as possible.

In the last half of 2016, MHProNews and MHLivingNews  increased the tempo of routinely engaging

  • states/community associations,
  • both national associations,
  • company leaders,
  • experts, and
  • a variety of industry professionals for comments on a variety of issues.

Some will reply off the record, some won’t reply on-or-off the record, but most others are quite willing to go on-the-record as well as provide useful insights on meaty issues.


MHAction is just one of several possible examples. They are recruiting members in manufactured home communities. Frank Rolfe and Dave Reynold lead RV Horizons and Equity LifeStyle Properties (ELS) are but two examples of operations that MHAction has targeted. See articles, linked below.

Those comments from you and your peers allow us to increasingly go beyond aggregating news – as useful and important as news aggregation can be – to:

  • generating news,
  • reactions to news,
  • commentary on news.

This is therefore a collaborative effort. Almost everyone who has provided reactions and commentary to us ought to get a glass raised in their honor.  Some of the associations, alphabetically, whose executives have provided us with on-the-record feedback on timely topics include:

South Carolina and

Others beyond those noted have previously shared their timely takes on important issues too.

Properly crafted, new reaction/analysis articles can often rank high on Google. So even an initial media blast looks and is bad, when we’re provided the needed support, the follow up stories can give researchers now and in the future some other perspective to consider.


Do you recall the Ozy Media blast last year?  Thousands in the media and in public policy do. Thus, reaction articles that clear up reporting errors is valuable. Credit, Google search at date time shown, comments and arrows, MHProNews.

That in turn has led to more good-news and favorable stories than the industry has seen in several years.

The essential point is that YOUR bottom-line is either helped-or-harmed by negative or favorable news.


Fact-based reports like the one above belies the pictures that NPR or MHAction present. Are there bad or problematic actors in the industry? Sure, and MHPros routinely condemn those who harm home owners and the industry’s image, see the articles liked below. 

The other bottom-line is that using jiu-jitsu in journalism can turn lemons into lemonade.

Combined with the kinds of commentary you’ve seen on Industry Voices last year, the comments of experts inside and outside of MHVille (the manufactured home industry, aka manufactured homeland) and you have potent mix that often devastates what others have said and written that is a costly slam on our industry.

NPR Mobile Home Parks Manufactured Home Masthead Blog Commentary, MHProNews.

The number two story under a Google search under news reflects our media release picked up by hundreds of sites, including Digital Journal, as shown. That Digital Journal response to NPR article, is linked here.

2017 Golden Opportunity – Captured or Missed?

For those who have forgotten, the Seattle Times pummeled manufactured housing’s biggest brand for the better part of 2 years.  That firm and Warren Buffett both responded. MHLivingNews and MHProNews did reports, commentary and analysis, under the presumption that an attack on the image of the largest was an attack on all.

Is our industry in for another round of such attacks?  This time, focused on investor owned communities?


These graphics of actual Google searches above demonstrates the value of doing response, reaction, and commentary articles after ‘bad news’ strikes. Scaling these efforts are worth millions in local markets and billions nationally, while protecting MH homeowners’ value and image.

The NPR reports in December and yesterday, along with the MHAction and other higher profile posts suggests that industry opponents or skeptics are engaged. Which is why manufactured housing professionals must be ready too.


A leading MH state association exec’s mantra we love to share.

Protect Educate Promote (PEP)

In conjunction with sponsors and supporters, MHLivingNews.com and MHProNews.com have worked with others to defend and promote the industry.  If you are invested in this industry in terms of career or dollars, look carefully at those who are supporting our efforts and do business with their services. Their support makes our work possible.

But much more needs to be done.  The results on this page can and should be scaled.

That in turn could increase the value proposition to home owners, attract better qualified customers – those with cash or good credit – and thus yield more sales and profits.

We know this works from actual cases with clients, some of whom have gone on-the-record to share those positive results.


Collage from MHLivingNews home page. Protecting, Educating and Promoting MHLiving to the public.

The Profitable Struggle Lies Ahead in DC, 2017

Those who oppose a pro-business, pro-growth agenda in Washington, DC are preparing for the hearings and legislation that are now upon us as the Obama era winds down, and the Trump era begins.

We’ll soon see who gains or retains the upper hand. The cold winds of the political establishment resistance will encourage the warmth of pro-growth, job creating ‘drain the swamp’ agenda will ascend. As one of our client firms recently told us, almost all of their retailers and community clients that talk politics were pro-Trump.

It took decades of regulatory increases to get our economy to point of low growth and skyrocketing debt.  So it will take some time to get that pattern reversed, even if the incoming President Trump is successful at getting his legislation swiftly passed.

In the meantime, we in MHVille are not just spectators. We can be part of the process of recovery.

The articles below will show the battles and opportunities that lie ahead.

Keep tuning into the Industry’s first and still only Daily Business News for the latest on the front-lines of what is happening in housing and broad world that impacts our industry, MH homeowners, prospective buyers — and your bottom lines.



Updates on Louisville and Tunica will be hitting the Corporate Press Releases, stay tuned. More articles will be added by the end of this week to dozens shown below, and keep your eyes on the corporate press release and other modules.

Against this Protect Educate Promote Jiu Jitsu backdrop, with no further adieu, we bring you Featured Articles for January 2017. ##

Featured Articles for January 2017

Todd Lamb on NPR’s ‘Mobile Home Park Owners Can Spoil An Affordable American Dream’
by Todd Lamb

ToddGLambLambInvestments1postedIndustryVoices_ManufacturedHomeCommunities-MHIndustry-MHProNews200x200-144x144Tony, you are the third person sending me this NPR article. I read it and have BIG problems with the way the article was written. Read more…

Anti Community MHAction Targets Frank Rolfe, RV Horizons and ELS
by Soheyla Kovach

s-kSmall-to-large manufactured home community (MHC) operations are no strangers to the ire of anti-investor activists. Read more…

Paul Bradley ROCUSA Reacts, NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream”
By Paul Bradley

paul-bradley-50Part I of the NPR story needed a balanced industry response that came clean first and then provided many real examples how “the charges” are not typical.  Read more…

Shocking Facts! Making 2017 Grrr8 for Communities, Retailers Starts in Louisville!
by Stan Posey

stanposeysunshinehomesfeaturedarticlemanufacturedhousingpronewslouisvillemanufacturedhousingshow2017-50x50Earlier…we wrote at length about the decline in US housing inventory being, in effect, the next crisis for the housing market,” said Myles Udland for Business InsiderRead more…

HUD Announces Record $1.9 Billion in Grants to “End Homelessness”
By RC Williams

rc-williams-mhpronews-dailybusinessnewsOn December 20th, the Department of Housing an Urban Development (HUD) announced that it has awarded a record $1.95 billion to numerous homeless assistance programs across the U.S., including Puerto Rico, Guam, and the U.S. Virgin Islands. Read more…

Kelley Reacts, NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream”
by Kurt Kelley

KurtKellyJDPresidentMobileInsurance-postedIndustryVoicesManufacturedHousingIndustryCommentaryMHProNews-There are bad operators in every industry that disgrace themselves and their fellow industry members. Read more…

Security Mortgage Group Finances $40,853,000 for Communities in a Week
By Soheyla Kovach

s-kSecurity Mortgage Group – a national award-winning MH Community lending broker – provided $40,853,000 in  for several manufactured home communities nationwide, the Daily Business News has learned. Read more…

Congressman Dennis A. Ross’ statement on Dr. Ben Carson for HUD Secretary
By Dennis A. Ross
USCongressmanDennisRoss-RFL15-OfficialPhoto-I fully support President-elect Trump’s appointment of Dr. Ben Carson as the Secretary of the Department of Housing and Urban Development. Read more…

What is the business of America?
By L. A. ‘Tony’ Kovach

tony- kovachBoth America and our industry’s members face a similar set of challenges and opportunities.
Read more…

FHFA, GSEs and the Duty To Serve Manufactured Housing – Mark Weiss, JD – Viewpoint
By Mark Weiss, JD

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-Chattel lending is crucial to the availability of affordable manufactured housing for American families, representing as much as 80% of consumer loans for the purchase of new manufactured homes.
Read more…

Media-Based Attack on Investor-Owned Communities=’The Private Equity Takeover of America’s Neighborhoods’
by Soheyla Kovach

s-kIn the waning days of December, 2016 – and just five days before National Public Radio (NPR) pulled their slanted Mobile Home Park Owners Can Spoil An Affordable American Dream – Washington DC’s The Hill published a column by Kevin Borden and Jonathan Westin.  Read more…

Tim Williams, OMHA, Responds to Issues Raised by NPR Report on Manufactured Home Communities
By Tim Williams

tim-williams-ohio-manufactured-home-associatio-mhpronewsNational Public Radio (NPR) did a two-part report released this week on manufactured home communities, part one of their controversial story – “Mobile Home Park Owners Can Spoil An Affordable American Dream” – including initial manufactured home industry related responses, are linked here.
Read more…

Inside Look – Tricon Capital’s Recent Manufactured Home Community Moves
by RC Williams

rc-williams-mhpronews-dailybusinessnewsToronto, Canada based Tricon Capital Group Inc. (TCN.TO), recently announced that its Tricon Lifestyle Communities (“TLC”) investment vertical has acquired a portfolio of three manufactured housing communities in California comprising a total of 421 residential pads for $30.4 million. Read more…

FHFA Issues Final Rule on Duty to Serve GSEs Will Receive Credit for Chattel Loans
by James R. Ayotte, CAE
JimAyotteFloridaManufacturedHousingAssociationFMHA-IndustryVoices-ManufacturedHousingIndustryCommentary-MHProNews--144x144On December 13, 2016, the Federal Housing Finance Agency (FHFA) issued a final rule to implement the “Duty to Serve” (DTS) requirements.  Read more…

More Investor Moves, Insider Action at Sun Communities
by RC Williams

rc-williams-mhpronews-dailybusinessnewsMore action for Sun Communities Inc. (NYSE:SUI), as investors and insiders are making moves. Read more…

Skeptic on DTS Rule Having Much Short-Term Impact on Manufactured Home Lending
by L. A. ‘Tony’ Kovach

tony- kovachThose who’ve read this column for years know that your Masthead writer is:  Read more…

Paul Bradley on the Pending FHFA Final Duty to Serve Rule
by Paul Bradley

PaulBradleyROCUSA-postedMHProNews-com-75x91-This and Leslie Gooch’s article both push for a chattel pilot in Land Lease Communities; ROC USA is right with them!  Like Gooch, I see the fundamental issue coming down to what we can work out with the GSEs relative to, as she wrote, “reasonable standards for land leases in conjunction with such homes.
Read more…

R2D2? Seriously?
by L. A. “Tony” Kovach

tony- kovachImagine that your garbage collection worker vanished. No one takes that person’s place. Read more…

Open Letter to Dr. Ben Carson – How You Could Lead HUD to Historic Achievements by Ending a Form of Discrimination
by L. A. “Tony” Kovach

tony- kovachTo: Dr. Ben Carson – named by President-elect Donald J. Trump as his desired Secretary of Housing and Urban Development (HUD). Read more…

Judge Reverses Controversial Decision to Close Manufactured Home Community
by RC Williams

rc-williams-mhpronews-dailybusinessnewsIn a hotly contested property rights versus residents rights case, originally covered by the Daily Business News in September, a Santa Clara County, California Superior Court judge has reversed an order to close Buena Vista Mobile Home Park, Palo Alto’s last manufactured home community, based on a court filing from its residents. Read more…

Manufactured, Modular and PreFab Housing Industry News Never Sleeps
By L. A. “Tony” Kovach

tony- kovachIt’s lunchtime somewhere on planet Earth. As reports we’ve done for years – and added more to this past week – there are international stories about factory-built housing. Read more…

Loved. Hated. Misunderstood. Distrusted. Feared. Enslaved…and possible Breakthrough to Freedom?
by L. A. “Tony” Kovach

tony- kovachLabels, thinking, deeds and inactions all may have limiting consequences. Read more…

Trexler Cites Regulatory, Economic Conditions in 2016 – Nobility Homes Announces Quarterly Sales, Income, Profit Results
by Soheyla Kovach

tony- kovachThe demand for affordable manufactured housing in Florida and the U.S. is improving,” said Nobility Homes President Terry Trexler.  Read more…

It’s Not Just Stocks – Dollar Energized, Moving Up vs World Currencies – MH Impact?
by Soheyla Kovach

s-kRight now, there is an incredible amount of pressure to sell just about every type of currency and buy the dollar,” Financial Stock Market (FSM) reports that Sunrise Capital Partners LLC, chief investment officer Christopher Stanton said. Read more…

U.S. Existing Homes Sales Reach Highest Level in Nine Years
By RC Williams

rc-williams-mhpronews-dailybusinessnewsData from the National Association of Realtors (NAR) shows that Americans bought homes in November at the fastest pace in nearly a decade. Read more…

New Federal Lending Option “Opens” for Manufactured Homes in Quiet, pre-New Year Report
by Soheyla Kovach

s-kThe United States Department of Agriculture (USDA) Rural Housing Service (RHS) announced it would begin a pilot project that would open up lending for manufactured home loans on existing (pre-owned, used) manufactured homes, per a report by Brian Collins on National Mortgage News. Read more…

2017 Millennial Housing Revolution. What About Manufactured Housing?
by Soheyla Kovach

s-kAOL Small Business, and the Washington Post are two of several mainstream media sites reporting an anticipated surge of millennials into the housing market.  Read more…


Post above by L. A. ‘Tony’ Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

MHAction Disrupting Manufactured Housing Industry Business as Usual

January 5th, 2017 No comments

Let’s look at a pattern that is hiding in plain sight.  This pattern has and is being used to disrupt the manufactured housing industry.

If we as professionals fail to define ourselves and our operation(s), then others will define us – often to our disadvantage.

When enterprises like yours or ours are harmed, that will routinely negatively impact millions of current and potentially future manufactured home owners.

Let’s consider recent examples.

There are a growing number of operations and groups that are akin to MHAction, which recently teamed up with left-of-center activists to undermine private equity’s role in manufactured home (MH) communities.


MHAction is just one of several possible examples. They are recruiting members in manufactured home communities. Frank Rolfe and Dave Reynold lead RV Horizons and Equity LifeStyle Properties (ELS) are but two examples of groups that MHAction has targeted.  Note, we defended ELS, though they aren’t an MHProNews client. This is about facts, and industry solidarity. We strive in principle to act in the best interests of the industry, which ought to be the role of a pro-industry trade publisher.

Media-Based Attack on Investor-Owned Communities = ’The Private Equity Takeover of America’s Neighborhoods’

On the West Coast, another activist group recently worked to pass Measure V in California.

NPR’s All Things Considered ‘report’  (actually, Todd Lamb is right, it’s thinly disguised advocacy) by Daniel Zwerdling, entitled “Mobile Home Park Owners Can Spoil An Affordable American Dream” is another example of media being used to target manufactured housing, in that case, communities.

But in 2015 and 2016, it was the Seattle Times – which frequently acted in concert with others like the Center for Public Integrity and BuzzFeed News – to attack industry giant Clayton Homes and their sister operations in MH lending.


Click the image shown to see the video and report.

The Common Thread?


Tim Williams, 21st Mortgage CEO and MHI Chairman.

These activist groups have common threads, and Tim Williams of 21st Mortgage described that in a power point he gave MHProNews permission to share – but we’ll save that slide for another time, while making his key point.

Namely, that these self-described progressive groups have an agenda.

Those so-called progressives are often harming the very people they claim to help.

But they are so passionate – so dedicated to their cause and beliefs – that they simply never, never quit.

While some can be reasoned with, for others, the facts don’t matter to them, especially when the facts go counter to their beliefs.

Progressives claim to champion the poor and downtrodden, but in fact it’s often Big Government and Big Foundations that supply them with the money they need to do their activist work.

They’ve learned to utilize quite successfully local and Big Media to carry their messages.

And for years – decades – manufactured housing has taken it on the chin.  The easy way of not responding effectively is the hard and painful way.  Or as Sunshine Homes President John Bostick colorfully likes to say, “Easy doesn’t pay well.”


The proper approaches will yield serious growth. Proper media engagement is part of that picture, industry opponents use it, why can’t we use the media with the compelling truth? In a trillion dollar a year housing industry, to be between stuck 5 and 6 billion a year in new manufactured home sales seems low, doesn’t it?

Fool Me Once…

There is an old saying. “Fool me once, shame on you.  Fool me twice, shame on me.”

As professionals, we must be honest with each other. Manufactured housing professionals keep getting sucker punched.

There is a strong sentiment in the industry that somehow companies or associations that are attacked must often avoid publicly debating or defending our position effectively with the groups and media in question.


Jay is right, far better for the industry to call out truly bad actors, than for the entire industry to take it on the chin. Beyond that, we must also defend and explain cases that may look problematic, but may have a good explanation, so long as that reason is understandable. Credit, Facebook.

But There’s More…


cfpb-pseudo-logo-credit-plus1properties-posted-masthead-blog-mhpronews-com (1)

CFPB satire logo image credit by Plus 1 Properties.

Add to these disruptive anti-MH business activist groups and their allies in media, a veritable alphabet soup of federal, state and local agencies, which in recent years have swamped the ability of small businesses to enter, stay effectively or be as profitable as they would otherwise be in the marketplace.


Arrows and comments by MHProNews, Google search on the date and time shown.

That in turn hurts job creation, and costs every level of government tax revenues.  It also causes increased expenses by government, costs that could have been avoided in the absence of anti-business policies.

As is linked above and here again, federal dollars have gone to groups such as CFED, which in turn lobby media, federal, state or other entities in ways that may be well-intentioned, but in fact promote “solutions” that often (though not always) may be impractical or worse.


MH Action is targeting Frank Rolfe/Dave Reynolds led RV Horizon roughly number 6 among MH portfolio operators in number of home sites. These left wing groups often target the larger or biggest companies, the ones moving up, which in turn sends shock waves through others in the industry who may have no other connection other than the fact that they are in manufactured home communities, the MH Industry, etc.

He Went to Prison, But He Had a Point

James Watt, President Ronald Reagan’s U.S. Secretary of the Interior from 1981 to 1983, made an interesting observation.  He said that he didn’t believe in conspiracies most of the time.  What Watt did witness and believe in was people with common beliefs acting on those common beliefs in a way that may have looked conspiratorial.

But the result is almost the same.

Be it done cloak-and-dagger in smoke-filled rooms by design, or because people with common beliefs behave in common ways, they are de facto working in concert.


Why is Paul sending a thumbs up? What’s next to him on that end table?  For the answer, see the collage at the end of this post.

Paul Bradley told MHProNews a few years ago, that manufactured housing lacked cohesion.  Bradley was spot on then, and now.

IMHO, there are too many petty rivalries and turf-wars that harm all in the industry mix, because they limit what SSK’s Nathan Smith called our “boutique industry,” keeping it from reaching its full potential.

Reflection Should Lead First to Understanding…

Many in the center-right may believe that the left dominates in numbers, but that’s not true – nor has it ever been accurate.

Here’s proof.


To se the Gallup Poll data, click the image above credit, Epic of Evolution.  Let’s be clear, MHProNews has readers, sponsors,and friends from across the political spectrum.  We respect the rights of people to vote or act as they believe, within the bounds of ethics.  But we should all be engaged and act upon facts, not opinions. Some leftist thinking produces bad outcomes in the real world, just as some far right thinking can be problematic too.


The dominance of leftist thinking in:

  • academia (universities are often an arm of government),
  • the media and
  • in government results in what looks like an overwhelming majority.

In fact, it’s a minority that is influencing, manipulating, and controlling the center-right majority.

If you missed these two recent Masthead posts below, please find the time to review – because we are building on a series of principles, facts and realities that must be understood and acted upon for manufactured housing to achieve its potential.


Reflections are often useful, and while common at the end or start of a new year, ought to take place routinely. Image credits, MHProNews.com

Reflection and Understanding should then lead to sound plans and action.


See R2D2, Seriously? Linked here or from the image above.

MHAction is just one of several operations that target manufactured housing professionals.  Make no mistake, in an industry of our size – an attack on one sector sadly – and avoidably – impacts and disrupts every part of our industry and profession.

Let me encourage Masthead readers to check out Paul Bradley, Todd Lamb, Kurt Kelley and Tim Williams‘ recent, thoughtful comments on the NPR related issue.

Also, look again at Congressman Dennis Ross’ statement on Dr. Ben Carson for the role of HUD Secretary.

Kindly check back here this weekend, when the new issue and our January 2017 featured articles will be live on the MHProNews.com home page – ready to feed your mind – so that you and others can serve more, better – and thus boost your bottom line. ##


The collage represents a variety of HUD Code manufactured home styles by various producers from across the United States.

(Image credits are as shown above.)


Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

R2D2? Seriously?

January 1st, 2017 No comments

Imagine that your garbage collection worker vanished. No one takes that person’s place.

Life would get pretty smelly, bug-and-rodent infested pretty quickly, right?


Picture that you’re a supervisor at a production center. The team you manage quits, and no one will take their place.

Your favorite breakfast, lunch or place-for-a-beverage spot loses all their workers. No one takes on those roles. You, those businesses owners that served you and others are all SOOL (Sorry, out of Luck).

You own or manage a manufactured home community or a MH retail center. The grounds keeper/lawn mower stops coming, the maintenance guys leave, as does the office worker, sales/leasing, and service personnel…


Those who make deliveries and installations vanish, and no people – or robots – take over…


Ouch, right?

Or the firefighter, police officer or EMT walks off-the-job, and no one steps up.  No one to protect the people and property in that town, city, or county.

The soldier, sailor, airman, marine, medical or support people…gone, and no one is left to defend the nation.

The spiritual leader says, to hell with it,” and leaves only hell in their wake, because no one takes that vital role that encourages good vs. evil.


Whether you are a billionaire, broke, or in-between, we all need other people.

R2D2 – Yes, Seriously…


If you’ve not seen part 1 of this post, please click the image above. Image credit=MHProNews.com

The above is supposed to be part 2 of previous Masthead reflections (Reflection part 2 or “R2”). The “D2” observes that reflections should lead to Discussions and Directions too (D2).

In our industry, or any other, there’s no job that’s unimportant. The person at the hospital who empties bed pans or cleans floors are different in their role than the MD.  But how sanitary would the hospital be without those who keep people and buildings clean?

The MD needs those “keep it clean” professionals, and those custodial and others involved in sanitary conditions need that MD.

That’s solidarity and subsidiarity in-a-nutshell.

We all need others, period.  We all need to work with others, and those efforts are the most efficient at the lowest possible political, familial, or economic level.

“The List” in MHVille

With the above in mind, we won’t make a list of “who is who” in manufactured, modular, and PreFab housing. All who perform some meaningful, necessary work are important. That’s true, even if they never read this – or even if they can’t read this.

The investor is as necessary as the doer.  Each should respect the other, because each requires the other.  The principles and examples noted apply to any arena of life.


Scroll down to see the graphic and definition of Subsidiarity.

Are there some “professions” which have no redeeming value at all? Perhaps the criminal? The identity thief or hacker?

Irony! Problems Create Opportunities

Crime, properly understood, is unnecessary.

But the fact that it happens reminds us of the reality of

  • good and evil,
  • the need to correct errors,
  • every sinner’s needs for salvation.

Wrong or evil activity reminds us of the need to provide safeguards to defend rights and effect justice when rights are harmed.

Ironically, the fact that our profession is misunderstood is precisely what creates tremendous opportunities.  That’s generally more true in manufactured homes, but is also accurate to lesser degree with modular housing too.

Precisely because:

  • there is a shortage of qualified labor,
  • there is a shortage of quality, affordable homes,
  • there are limits to federal, state and local affordable housing budgets,
  • incomes are mostly down or flat, but demand for quality affordable housing is rising,

what our industry performs and offers are necessary and good.


Understanding, Misunderstanding and Communications

In that mix of human needs, is the reality that even if you or I “get it” – meaning, understand – but that:

  • reporter,
  • public official,
  • consumer,
  • neighbor,
  • investor,
  • worker,
  • friend or family doesn’t understand or fails to accurately portray the facts,

that’s why the huge MH Opportunity exists.

MHVille is a classic – take the lemons and make lemonade scenario.

The unexpected MHProNews service interruption described here resulted in calls and numerous messages.  One of my favorites was this one.


Link below was added by the editor, as not everyone yet realizes that The Journal is sadly closing…

Tony, when the Journal announced they are closing down, it was a sad moment for the industry. When your site’s service was disrupted last week, it made me think how often I turn to MHProNews for information I may not see anywhere else.  Glad to see the publishing resuming, even that brief break in service was too long! My thanks to you and all who make your work possible! Have a great new year.”

That’s very much appreciated, and brings me back to the point that we all need each other.

Without the input from readers, pros, experts, sponsors, and our team members, we couldn’t produce the same level and quality of content we currently do.


That’s another case of solidarity and subsidiarity.

What we’ve worked towards – one-step-at-a-time for over 7 years – is to advance within and outside of manufactured housing a clarity that brings understanding and stronger bottom-line MHVille results.


Our original logo for – MHProNews – above reflected that all three of those skills are needed for a company or the industry to advance.

A handful of times over the past 18 months, we’ve been invited to private meetings with various industry leaders, executives, and investors.  We were asked to discuss how MHProNews and MHLivingNews.com could be tweaked/used to take MHVille to the next levels.


15 Minutes a Day on MHProNews and MHLivingNews.com – free resources for the Professionals and Public that provides resources for industry image, education and thus growth.

Why? Because good trade publishing and industry growth feed each other.

For far less than most professionals believe, manufactured and modular housing could produce local level results that boost individual business results, and thus grow the sales and profits above the local level.

That’s Solidarity and Subsidiarity at work, professionally.

We have evidence suggesting that every million invested in enhancing results in local markets could create about a billion dollars in increased sales.  Don’t believe it?  There’s evidence for those in-the-know.

Trade publishing is vital to any industry or profession, just as other roles in MHVille are vital.

Solidarity. Subsidiarity.

Together, we advance.  More on this in the days ahead.


Let’s work increasingly together to make 2017 a year to remember. R2D2. Seriously... ##

If you missed the part one of this Masthead post, click here.

(Image credits are as shown above.)


Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Loved. Hated. Misunderstood. Distrusted. Feared. Enslaved…and possible Breakthrough to Freedom?

January 1st, 2017 No comments

Labels, thinking, deeds and inactions all may have limiting consequences.

Stating the obvious often brings clarity.

Those professionals who do not define themselves will find that others will define them, often to the professional’s disadvantage.

The truth well told is powerful.

The most powerful truth untold is a tragedy.

Timing is important.

You are entitled to your own opinions, but you are not entitled to your own facts.

Some people have their thinking and behavior “cooked in a squat.”

What’s wrong is that we don’t ask what’s right.

While good government can protect rights, government can often become oppressive too.

The power to tax and regulate are the power to destroy.

The time of big government is over. 

The past is prologue. 

The rear-or-side view mirrors and the windshield all exist for good reasons.

All souls are created equal before their Creator. All souls have different talents, skills, experiences, and abilities. 

We all need to get and give mercy, love, friendship, trust, respect, learning and courage.

Talent wasted is a tragedy.

Discipline will either come from within or without, or chaos reigns.

The pessimist sees only the dark side. The optimist may see the silver lining in the dark cloud. 

When life hands you lemons, make lemonade.

What football team consistently wins with only defense, or only offense? Sufficient balance and strength are needed in each position and squad for victory to occur.

There is dignity in all necessary human work.

People are not machines or commodities.

You can’t truly understand another person until you walk a mile in their moccasins.

We all owe some of our time, talent and treasure to the up building of our profession. Failure to build our profession limits each one’s potential.

An open mind, open heart and wisdom work best together.

Treat others as you would want others to treat you.

If we all practiced an eye for an eye and a tooth for a tooth, then it would not take long for the whole world to be blind and toothless.

Mercy, discernment, understanding and forgiveness are all part of wisdom.

To keep doing the same things over and over and expect a different result is the popular definition of insanity.   

Be the change.


Loved. Hated. Misunderstood. Distrusted. Feared. Celebrated. Enslaved, and possible Breakthrough to Freedom? Reflections on the past, present and future, and how principles applied will lead to more growth in 2017 and beyond. Image credits, MHProNews.com


It was a handful of years before my entering manufactured housing as a young sales professional that this writer sat in a library room, reserved for a meeting.

A veteran insurance agent was teaching me the ropes. The value of all that he shared in that room was not immediately understood.

Part of what he shared with me was this thought. The time between Christmas and New Year are a good time for honest reflection.

Decades later, a banker that not enough know – or know well – introduced me to the power of looking at the cold, hard and sometimes brutal facts. Then, based on those factual realities – and knowing ones resources and potential, a course could be plotted that can lead to success.

The one-liners above are hardly my own, almost all of them come from someone else. The individuals who are quoted sometimes spoke the truth at that moment, yet did not believe or practice that truth themselves. Meanwhile, others embraced the truth of their thoughts with such gusto that they could light up a room with their presence.

I’m not going to spoil the above by asking you to draw at this moment conclusions from the day, week, month, year or decades that have passed.

I’m not going yo ask you to look at any one or even several news stories or topics that we covered on MHProNews or MHLivingNews, because each one was intended to have its own value.

Let me respectfully suggest that you find time to reflect.

We routinely learn from you and your inputs. Whatever good that we do, is not possible without the effort and support – at every level and in every sense – of a number of people and firms who truly are forward thinkers. Thank you.

We all stand on the shoulders of others who went before us.

Principles such as Solidarity and Subsidiarity need to be better understood and practiced. Individual effort and excellence, in the best of the family or team sense.

However talented or good that you already are,
However successful you already are,
There is always a next level.

We hope your “holidays” – which is a contraction of the words “holy days” – were filled with light.

May the proper reflection make the new year more prosperous and bright. ##

Programming note: This article was first posted mid-last week, but was lost due to the technical problems described at this link here. please watch for R2D2? Seriously? This weekend. Again, my thanks to all.


Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. “Tony” Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Faithful Foundations

December 25th, 2016 No comments

The Christmas and Chanukah (Hanukkah) holidays are a bit like Thanksgiving in a variety of ways.

They are opportunities for us to reflect on what matters most – the principles that undergird and guide our lives – personally and professionally.


Stonehendge on the Winter Solstice, which took place on December 21, 2016 at 5:44 AM ET in the Northern Hemisphere. Photo credit, Drudge Report, 62Chevy.

Some like to point to the winter solstice, and say that Christmas is nothing more than a Christian replacement for Roman, Greek and other ancient “pagans,” with their variety of deities.  That’s a stunning example of missing the point of these great, historic feasts.

A number of historians agree that the oldest currently existing faith is Judaism, and that Christianity is an offshoot of that ancient faith. Christmas without a doubt is a commemoration of the birth in Bethlehem of Jesus, whom Christians believe to be the Christ.

While each is religion is unique, these two faiths naturally share much in common. Among the commonalities is thanksgiving for the blessings one has in life.


Photo credit, Daily Telegraph, UK.

We have a Hanukkah and a Christmas reflections for your holiday weekend consideration.


Click the link above to take you to the article, and to some truly heartwarming manufactured housing industry Christmas stories. Photo – Christmas celebration, credit – Biletomsk.ru.

Mid-week, we’re back to more industry-focused fare, mindful today of the faithful foundations anchoring the vast majority here in America. Our sincere thanks for making us the Industry News, Tips and Views Pros Can Use. © That’s among the blessings – and responsibiltiies – for which we are grateful. ##

(Image credits are as shown above.)

tony- kovachBy L. A. “Tony” Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com