Defining, Refining Manufactured Homes and Systems-Built Housing

August 28th, 2016 No comments

We either define ourselves, or others will define us, often to our industry’s and homeowners’ detriment.

People are entitled to their own opinion, but they’re not entitled to their own facts.

The optimist doesn’t deny that rain is falling; rather, the optimist recognizes reality, grabs an umbrella and continues forward towards the goal. 



The optimist is navigating reality and is solution oriented, while the pessimist is oh, woe is me, I’m a victim, and the sky is falling oriented.

These are just some of the pithy pensées (French for, “thoughts”), we’ve shared over the years.

Before we push onto our silver-lining topic for today, some programming notes for our upcoming Superior September 2016 issue of MHProNews featured articles and reports.


A variation on the saying popularized by Daniel Patrick Moynihan — “You are entitled to your opinion. But you are not entitled to your own facts.”

Superior September…

We had not one, not two, but three different Cup of Coffee with… interviews lined up for September.  It now looks like one will slide into October, another looks like it will be ready for September, but won’t go live on the home page until the week of the Sept 5th.

But in addition to all of the good, meaty things you routinely see featured on MHProNews daily, weekly and monthly, there will be also be reports you won’t find anywhere else in MHVille. So stay tuned, as the first-of-the month is rapidly approaching. Now on to today’s topic.

Does-Truth-Matter-To-the-extent-we-allign-ourselves-with-the-truth, we thrive-to-the-extend-we-deny-it-we-suffer-dr-keith-ablow-photo-fox-poster-credit-MHProNews-com-

“The Voice of Manufactured Housing” is…

…there have been a number of kind MHPros over the years who at meetings, in private, in public and in published comments have called and “The Voice of Manufactured Housing.”


See the article this quote is found in, and you’ll see why we need more MHPros, like Ed, who are ready, willing and able to speak out on the issues and topics of the day.

Thanks, but that voice works only because the real voice for the industry are pros look you – any and all of usWe collectively are the Industry’s Voice – those who strive daily to Do it Right, Raise the Bar, and Serve the Public and our fellow professionals well.

With that lofty goal in mind, from day one when our first online edition launched in mid-October, 2009 (at the depth of the so-called Great Recession), we’ve always featured multiple pros every month and every issue.


We have always accepted thoughtful commentary from pros of any and all political, economic, faiths, genders, ethnic or other groups. This has never been “all about me” site; rather – in word and deed – it’s always been about inspiring and acting in concert with others.

It’s all about Our Industry, YOUR career, YOUR organization and the tremendous opportunities and potential for ever greater and more profitable success.


Mostly stills from videos in our industry-leading Inside MH series, published on MHProNews and/or MHLivingNews, depending on the topic.

Industry Voices

For several years, we have sought comments from industry pros on specific as well as general issues.

But more recently, we’ve increased that tempo, asking your peers for comments on issues, which sometimes are off the record, but are often on the record.


There are powerful, timely quotes from Industry Pros in the article above. We as an industry need to be willing to step up like these pros did, call out bad actors. We either define ourselves, or others will define us, often to our industry’s and our homeowners’ detriment. ICYMI – click the image to see the article.

These twin platforms are YOUR Voice to the industry and to the public at large. That voice must be projected first to the industry, and then to the nation and beyond.

In a perfect world, as independent trade media, publishers who arenn’t captive to

  • any one company,
  • or any one association,
  • nor any one professional,

we are uniquely able to help the industry define and refine itself.


But this can only be done properly by having

  • multiple industry pros.
  • multiple companies,
  • multiple associations,

and our own writers and independent commentary, acting to bring a variety of voices together.


Click this or the other image above with Richard Nodel to see the full commentary by each pro, found on Industry Voices.


Image credits, Facebook.

Manufactured, Modular, PreFab…The Factory-Built Housing Industry…

Years ago, we argued that one side of factory-built housing ought not put-down other sides of factory-crafted home building.  I understand why modular-only builders are tempted to put down HUD Code homes, but it’s a strategic mistake and tactical mistake to do so.

We won’t prove that case today, but will once more observe that Mercedes-Benz doesn’t toss rocks at Chevy’s Cruze.

Entry level (think VOG models of HUD Code MH), mid-level and residential style HUD Code homes and MODs are needed in wide parts of the U.S. The need today is in the millions of new housing units. That spells huge opportunities.

The way the HUD code for manufactured homes is written, you can’t do “HUDs” in urban towers, but you can do modular and prefab high-rises. 

The point is, there are unique needs for each kind of factory-building.  We should hang together, and the more we do, the faster we will rise together.

Defining and Refining Factory-Built Homes in the face of Negative Press and Regulatory Opposition

The news stories and commenatary we’ve published by others, like those linked on this page, give you lived examples of how we as an industry can forge intelligent reports that respond to bad or inaccurate local, regional or national news.

To best do that, we will continue to need the inputs of Industry Voices like those of your peers, and/or we need your voice.

If you see negative or inaccurate local news in the mainstream media, please bring it to our attention, and then share whenever possible insights and on-the record comments that you can, help us help you advance the MH Industry.

Please put News Tip in the subject line.

Naturally, none of what we do happens absent sponsors. If you are one of the thousands who logon here every daily, thank you, but also remember to show your appreciation to our sponsors and experts.

Indeed, many of you already have, as our sponsors have often seen nice spikes in business activity, especially when they are actively engaged in all that we do on MHProNews and


All for….

…One, and One for All.  That was the slogan of the Musketeers, and it’s one that I’ve long found inspiring.

Some have and will continue to take the lead in participating, in commentary, in reading or supporting one or both of our trade platforms. More are invited. Not only is “the more, the merrier,” but more support and input will speed our industry’s advancement and acceptance in the broader local, regional and national communities.

No one company, no association is able to do what we’re doing as trade media.  Why?

Because if say GM (or an automotive trade association) owned Car and Driver outright, whatever Car and Driver reported would then be seen as spin or propaganda.

So what Tim Williams stated was 100% right when he said that what we do on MHProNews and MHLivingNews is useful and necessary communications tool, for the advancement of the Manufactured Housing Industry.

When you look carefully at recent reports in the Daily Business News – check out this week’s Sunday Recap here – you’ll see what we mean.


Thousands of pros like you logon daily, to feed their minds, inspire, learn and then share in ways that advance their careers, location and thus the industry.

Knowledge Shared…

If you aren’t already one of the thousands who are getting out emailed news updates, sign up in seconds free at this link here.  They go out typically twice weekly, and look like what you see at this link here.

What you’ll see anew in Superior September 2016 are vivid examples of why manufactured housing is essential to our nation. In spite of some 6 years of steady growth, there are still threats to our great industry. There are forces that oppose MH from reaching its potential.

That’s reflected routinely when government – local, state or federal – tips the scales against us; thus we must learn to ever-better express why we are the best answer for the growing affordable housing crisis.

In some urban markets, that solution will be often modular or prefab rather than HUD Code manufactured homes. But as an industry, we need those varied factory-built housing voices to learn how to work ever better, together.

CFED and Non-Profits

Let me say something politically incorrect to some, but that’s important for us all to get our arms around.

While MHProNews and MHLivingNews have at times ‘taken on’ the misguided attacks by operations like CFED, we must also learn how to work with CFED and those non-profit groups. Frankly, Florida’s fine association is a good example of how that can be done successfully, but there are others.

Those non-profits, think-tanks and public policy advocacy groups wield a lot of influence. So when they are wrong, we need to help guide them to the truth. When they attack our industry publicly, we should defend our industry publicly, using jujitsu.

But when they’re right, we need to work hand-in-hand to advance the MH industry as the solution to affordable quality living for millions who have poor or no good housing options that lead to home ownership.


The Truth Well Told is Powerful

When we showcase the truth, when the truth is well told, we are advancing our cause.

At times, that means calling out bad actors in our industry’s own ranks.  Let me point you to the story, linked above, which those pros that spoke out about – on the record – ought to get a medal for doing so.

When the industry raises up success stories, but also call out bad actors – that’s when we as an industry gain the credibility we need to advance our cause with public officials and the public at large.

That said…

Thanks for years of support, encroachment, tips and yes, at times some tough-talk, but always with the aim for the advancement of our great industry.

This industry is the future of housing in America, and the world. Working Together, We Advance to the Day when all forms of factory home-building are respected and accepted.

That’s the mission. That’s the objective we believe in and have worked for from day one. Join us, and share this mission with others. Tallyho! ##


L. A. “Tony’ Kovach shown here in an MH Industry Pros educational session.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Zoning, Regulation and Manufactured Housing

August 24th, 2016 No comments

Before diving into our headline topic, for our non-manufactured housing professional audience, please note some fascinating news briefs on the Daily Business News (one of several examples, linked here, another shown below). The factory built/prefab/modular side of our coverage continues to be an important resource that includes, but has never been limited to, manufactured housing (MH) alone.



Avava Systems, photo credit, Business Insider, click the image above for Daily Business News brief.


That said, MH, zoning and regulations are the focus issue for today.

A well-known, highly successful pro has called the HUD Code a “discrimination code.” We hope to encourage that person to give us an Op-Ed on that insightful, thought-provoking comment.

Indeed, manufactured housing is lamentably discriminated against far too often. This isn’t new, and that’s a problem. Numbers of pros in MH today simply accept that, but there are those who are working to change that problem. We believe that effecting positive change via education and intelligent resistance to such discriminatory zoning treatment makes far more sense.



See our new Daily Business News report on yet another example of NIMBY that targets manufactured housing, and look for upcoming comments from MHPros who have souned off, on-the-record, on this hot topic.


I’m not sure why some legal genius hasn’t already brought a 14th Amendment case against a local jurisdiction that’s discriminating against the placement of new HUD Code manufactured homes.

Beyond the enhanced preemption that was signed into federal law by the MHIA of 2000, there are states like California that have provided safeguards against discrimination for their citizens. When so many other groups have used the 14th Amendment successfully in court, why not MH?


As or more important, is the fact that there’s a growing number of examples, studies and evidence that ill-conceived regulations – be it zoning, Dodd-Frank, or others, et al – harm not only an industry, but they harm consumers too.

We’ve covered the zoning topic before, and will continue to touch this base. Thoughtful comments, on or off the record, are welcome on this issue. We could work those quotable quotes into a follow up on the latest NIMBY story, linked above.  We may also push that follow up report out to the mainstream media, as we have on numerous timely and important articles and stories.


knowledgesharedknowledgemultiplied-15minutesdaily-mhpronews-com-postedMHVillageBlog- (1)

Thousands of MHPros daily logon and invest more than 15 minutes a day on If you want to get your team and colleagues charged up, get them on and then on

Stay tuned, stay informed, keep sharing your thoughts and our thanks for you news tips and document drops, and get your team and peers up to speed and engaged on this, please.

A brighter future awaits those we seek to serve, and to the MH Pros who work intelligently to make that great day happen when MH is accepted and celebrated as mainstream housing. ##


Photo of L. A. “Tony” Kovach taken during New York Housing Association meeting; Tony questioning regulators.

By L. A. ‘Tony’ Kovach.

Connect on LinkedIn:
Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

“Leaked Documents” – Influencing the Manufactured Housing Industry Conversation

August 20th, 2016 No comments

In a perfect world, many federal programs that now exist would end, and the manufactured housing industry would see a tremendous growth as a result.


That said, the maze of federal programs and bureaucracies that now exist – and tragically waste hundreds of billions of dollars a year – more realistically could be slowly wound down.

Until that happy day, when the playing field would be leveled because the federal finger isn’t tilting the advantage this way or that way, manufactured housing ought to do what it can to get its fair share of those programs. 

Wind all of those programs down that can be undone, and let MH benefit along the way; that’s not a contradictionit’s prudence.

That said, the Masthead  thinks the Section 8 program change signed into law by a coalition of industry and other industries support is – or can be – a temporary advance. We cover an MHI related update on that topic, linked here.  A prior report on that is found on, click the image below.

To get a sense of the sheer scope of the potential, see this report linked here, found no place else in the MH Publishing world.


2 ‘Leaked Documents’ and the DOE Regulatory issue

At some point, more in the MH industry will learn the general principle that more regulations are going to result in:

  • more pain,
  • more costs,
  • more lost options for consumers,
  • and more lost MH sales that would otherwise take place for industry pros,

absent said new regulation.  No is powerful.  The MH industry’s default position, until strong evidence suggests otherwise, ought to be NO when it comes to more federal (or other) regulations.

We won’t embarrass some in the industry today with so called ‘victories’ that were once cheered in the past that turned out to be disasters – efforts that some in the industry claims to have lobbied for – more regs that harmed MH instead of helped. So let’s turn outside of our MH ranks for the next few moments to understand this DOE issue.

The National Association of Home Builders (NAHB) is a competitor, in some ways, with MH.

So the NAHB priced-out study (see it as part of the download on the report, linked here) ought to be seen as a pure gift to MH, because NAHB tells industry members what the impact of even $1000 in new price hikes would be – tens of thousands of potential lost customers.

To rephrase, the NAHB priced-out report helps industry pros bypass the ‘partisan’ MHI vs. MHARR issue.

The NAHB’s bottom line is that higher costs will keep X thousands of potential buyers from making a purchase. The higher the price, the fewer can qualify.  It’s common sense, right?

So why has it taken so long to get to MHI to the point they are now taking another look at these DOE regs, which MHARR opposed from the outset?  Don’t get me wrong, better late than never!  But where was the pro-active thinking on this issue?

The Masthead isn’t taking sides on the following question,

  • is MHI rethinking this DOE issue (perhaps a bit late in the game),
  • or is this just a head-fake?

We don’t claim to have that answer, not yet anyway.

What we know from various parties – including the one that leaked two documents to us – is in this report, linked here. We’ll let industry pros read it and sort it all out for themselves.


Image credits: each logo is the property of their respective organization.


Leaked! Confidential! 

Confidentially sent information and comments has allowed MHProNews to provide objective insights that are found no-place else in the MH Industry.

Pros in other industries, professions and civil servants share “inside baseball” insights, leak documents and so forth, with media – especially when no one in an organization is listening. Prior to MHProNews, there was simply no place available to send such information – the mainstream media for the most part just doesn’t care enough (yet, along with our sponsors, we’re working on that issue too). We’re it.

So that time-honored tradition of whispering to the media when no one else will listen has been picked up by MHProNews.

We love on the record comments and columns, but we also respect confidential sources. Each serves a unique and vital purpose.  Each is why thousands of pros, investors, researchers and public officials will logon today, thousands more tomorrow, and likely thousands will read this very column – and most certainly – Matthew Silver’s report linked above.

Wordcloud credit, WordCloud blog. Secrets-Leaked, Confidential added by MHProNews.

Be a NewsMaker! As – We Provide, You Decide

There is a push from outside MH and within to get MH businesses to embrace this new DOE energy rule.

For reasons stated above, we’ve editorially opposed it. But for accuracy and balance, we do have industry friends and sources within MH who embrace this rule, but they are not yet ready to go on the record with their thinking.

So in all sincerity, our tagline applies: “We Provide, You Decide.”  ©


Image credit – collage of Industry Association logos by MHProNews, each logo is the property of their respective organization, and is used here under Fair Use guidelines.

New tips are welcome at When you send documents and/or messages, please let us know if your comments are on or off the record.

Knowledge is potential power. If you or someone you know is kept from sharing some key insight, or if a harmful issue is being ignored, etc.; please feel free to share it as a news tip. We’ve had this document/leak and yet another news tip just recently, but there has been more over the years sent to us.

There are times that may be the only way that we as an industry will advance as rapidly as possible to achieve our true potential. Do what you can, and we will too.

Together, Everyone Achieves More (TEAM). ##

(Editor’s note: let’s pray for those tens of thousands of victims of flooding in Louisiana; we have been tracking that in reports on the Daily Business News, the most recent, linked here.)


Photo taken during New York Housing Association meeting, Tony questioning regulators.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Manufactured Housing Image – Progress at Last?

August 17th, 2016 No comments

In reviewing’s manufactured housing report that was picked up by FoxNews and reported in the Daily Business News, a stark reality has to be noted.  Their article represents real progress and hope for manufactured housing’s image and what looks to be a more solid understanding by their writer, Angela Colley.


Image credits,

Among the comments in, was a pat on the back to…, for its steady drum beat of positive stories about manufactured homes, some of which seems to have influenced the narrative found in Colley’s column.


Angela N Colley, credit, Twitter.

Either way, Colley deserves to be commended for doing a balanced report that properly used industry nomenclature; something it can be hard to get some MH pros to do.  This is a sign of progress.

No Popping the Cork on the Champagne Bottle…Yet

The HUD Code side of the factory-built home industry is making serious progress on numerous fronts. This reality is reflected in double-digit rises in new manufactured housing shipments in recent months.  There are plenty of encouraging signs, in the U.S. and globally, as the promise of 1.1 million global units annually in factory-home building tells us that we’re becoming more mainstream.

But there still remains a slew of zoning, HUD, DOE, CFPB, DTS and other challenges that manufactured housing faces.  Each of these acts as a foot-on-the-brakes for even more rapid growth in sales of new homes.

One of those impediments is the other side of mainstream media reports; all-too-often negative when it comes to reflections of resident relations in manufactured home communities.

True, media editors often loves an ‘if it bleeds, it leads’ type of stories. But knowing that, doesn’t it make sense for our industry to work all the harder at getting the good word and the good news out?!

Some of those negative, mainstream media accounts – we know from first-hand experience are exaggerated or overlook realities that take place in the real world.  For example, site fees tend to rise, for all the reasons that rents in mainstream housing rise, or property taxes in mainstream housing rise.

But when you see year-after-year of aggressive increases without good underlying fundamentals, that can turn off even die-hard MHPros in the community sector.  It’s also a reason why some at the GSE’s don’t want to do home only (personal property, chattel loans) in MHCs. Duh!

A number of MH and MHC Pros hate to see those rapid spikes being done by others, but when given the chance to comment publicly, they may opt to say nothing.  Too politically sensitive…


Matthew Silver, Daily Business News.

Matthew Silver, in his routinely effective way, thread the needle on this report:

Residents of Oregon Manufactured Home Community Consider Long-term Leases

We offered a good sampling of manufactured housing pros we know, mostly from the community sector, to share a public comment on the article and issue linked above.  The common response, paraphrased?  “This is too sensitive a topic for me to comment on, but thanks for asking.”

That said, one party did comment, Paul Bradly, with ROC USA, who said this:


Paul Bradley, holding the Jerry Voorhis memorial award.

This is an example of an unbalanced long-term lease that is causing nightmares – bad press and customer relations for the community owner and anxiety and high costs for the homeowners.

The Freddie Mac lease was indexed and had pass through for tax, water, and sewer increases but what’s remarkably different is the dark cloud of a 25% increase in base rent for new buyers in this Oregon example. 

That seems counter-productive.  Don’t we want homeowners to be able to sell, take their equity, and move on for work or whatever?  It’s in everyone’s interest to have an effective resale market!  That’s something Warren Buffet told Kevin Clayton years ago.  Not much has changed, yet.

Rent Control

I’ve lived and worked in states that have some form of rent control, and it is something we oppose in principle as overall harmful to business and consumers alike.

But isn’t it the perception – and in the media, perception magically becomes reality – of aggressive rent increases that create the blow-back that all-too-often ends up in some form of rent control?

We aren’t spelling out the answer tonight.  We’re simply pointing out that there’s more good news reports, but there are still troubling news reports too.  The community sector is hot, as the recent buyout of the majority of Yes! Communities underscores.

But let’s be candid.  A good bit of the black eye that comes manufactured housing’s way – right or wrong, fairly or unfairly – originates from MH Communities too.


Every true career professional ought to seek to inform him/her self and others too. That’s an obvious part of industry advancement.

Most community owners and operators we know, and those we work with, regulate their site fees in ways that keep residents in their homes, and who love their lifestyle. Interviews on MHLivingNews demonstrate that reality.

The anecdotal evidence suggests the same. But when those aggressive hikes hit the local news, how many would be, could be MH buyers are turned off?

Long may free enterprise reign! But let’s not see our fellows doing avoidable missteps that cause so many headaches and heart-aches. Even those exiting the industry ought to carefully protect the interests and image of home owners and the industry that has rewarded them…isn’t that the wise approach?  Yes or yes?

Ending on a Positive

The future for manufactured housing is, was and will always be based upon our ability as professionals to bring real value to ever more Americans in a manner that makes millions happy with their housing choice.  Most of the MH Industry does that daily. That’s part of why our industry is growing, MH is an amazingly good value at a time when quality living at lower costs are so badly needed by so many.  MHProNews and MHLivingNews – our writers and supporters – are twin-engine-platforms that support, fuel and benefit from that pro-MH effort.

Stating the obvious is useful and brings clarity. The more we can increase the good news in the mainstream media – based upon realities – the less the occasional bad news will harm the many who do things right.

But in that perfect-world ideal, motiving all pros to embrace the wisdom of doing things right – first, last and always – will hasten the day the mainstream will completely embrace our homes, communities and lifestyles as the solution for the future.

Spin always is what it is. By contrast – The Truth well told is Powerful.  ##


Jan Hollingsworth, award winning writer, reporter, author of numerous features on MHLivingNews. Google Jan’s name + MHLivingNews, dive in, enjoy and share them widely.

Programing note and thank you – for the thoughtful feedback on Jan’s work key topics on MHLivingNews, for the new work


Frank Griffin, Daily Business News, MHProNews.

being done by Frank Griffin on the Daily Business News (DBNs) and on MHLivingNews, and look for a new report from Frank that you won’t find anywhere else in MHVille – a report on a study that underscores the amazing potential that we have to grow many times larger in new home shipments than we currently are.  This week!  Only on the Daily Business News.


L. A. “Tony” Kovach questioning NY SAA team during New York Housing Association meeting. Photo Credit, Mark Simon, Dirty Jerz Images.

By L. A. ‘Tony’ Kovach.


Overcoming The Triple Threat

August 14th, 2016 No comments

Perhaps you’ve known or experienced a smear campaign. Hold that experience in mind, as we boil down the triple threat and how it must be overcome.

Let’s begin with well-known principles, noting that applying them is some of the time-tested tools needed to avoid or beat the triple threat.

  • When you keep doing the same things, the same way, you should expect the same results.
  • Those who don’t learn the lessons of history are condemned to repeat them.
  • Emotions are good, but absent clear reason, feelings can be manipulated.

Let’s apply those three common-sense maxims to our industry and nation.

Regulatory Impact on Business and You

A large majority of our industry’s pros would agree that over-regulation – think Dodd-Frank/CFPB, Zoning, HUD, DOE, ACA, etc. – throttles our industry, keeping pros from achieving significantly higher levels of production, profits and positive results for consumers and business alike. While various industry associations use different approaches – or focus on issue X over Y and Z – their common theme is to slow or stop overregulation harming our profession, products and services.

Now, apply that on a macro-scale. Look at the parallels in other organization’s industries and professions.  Consider the harm being done to our nation’s job creators and productivity.  It’s staggering, as the chart below reveals.


That reads $4 Trillion dollars cost to our economy – that’s bigger than the powerhouse German economy – and frankly, it isn’t just a Democratically caused problem, because the Bush Administration and others also created plenty of costly regulations too.

This industry threat we can label as the Over-Regulated Nation. Keep in mind regulations have multiple effects, for example, keeping new businesses – and thus more job creation – from taking place, as well as causing less growth in or even the failure of marginal businesses.

2) The Mainstream Media (MSM) – Objectivity? Unbiased and Informing?

CNN’s anchor Chris Cuomo amazingly says in the brief video below that the media could not be doing more to help Hillary Clinton’s campaign, “she’s getting a free ride” from the media, “so it better happen.”

Award-winning journalist Sheryl Atkinson recently said something similar. The progressive media’s flagship, the New York Times, recently made that point on page one.


Credit, Gateway Pundit.

When moderate and left-leaning mainstream media types are openly admitting what Fox News and conservative-leaning media pundits have alleged for years – that the “reporting” fix is in for one major party’s candidate over another – then We the People ought to naturally doubt the value of mainstream media (MSM) reports and the spin being generated by their biased coverage.

Sad, but there it is.

Neither of the 2 major party nominees, nor the minor party candidates, are perfect. That fact isn’t new or news. Starting with George Washington to our own time, all candidates had shortcomings, just as you, I or any living person has them too.


So we as citizens ought to strive to

  • focus on issues,
  • consider track records,
  • see who has a history of doing what and then

support and vote for the best option.


Graphic from NAHB.

We don’t buy perfect products or services, we pick the best available based upon our abilities and circumstances.  The same ought to apply for those running for public office.  Feelings can be useful, but reason must be a part of that mix, or our emotions can be manipulated in very costly and damaging ways.

2a) Smear Tactics

I guarantee that you, I or the best living person we know could be smeared based upon

  • something in the past,
  • exaggerating something or by
  • adding outright lies,

and you, I or anyone could be portrayed as the devil him/her self.

If you’ve ever experienced or known someone who’s been unjustly defamed, you understand the point.

Hillary's Mountains to Trump's MoleHills

2b) MSM Ignorance or Bias and Manufactured Housing

We’ll only mention that the media often misreports on modular and manufactured homes. The solution in that case is education and engagement, that’s a placeholder for future columns.  Just look for now at what we’re doing with firms we partner with on MHLivingNews and the related projects. Positive results can be documented, example linked here, more on that another time.

The point is that a good part of what our industry suffers from is inaccurate and biased reporting.  So should we be surprised when the MSM spins or inaccurately reports on politics, economics or any other topic?


Image credit of stories linked, Google search screen capture.

With news as with anything else, the ancient Roman maxim applies – Caveat Emptor“Let the buyer beware.”

3) Emotional Manipulation

The media and big money campaigns are masters at manipulation. TV, movies, music, digital or actual print – and yes, ads or how news reporting is done – are all well-known ways to influence and manipulate people. Studies have documented that when we view TV, most viewers tend to be more passive – and thus are more likely to be manipulated.

In a free society, we can’t change that reality.  But by keeping manipulation in mind – via objective, mental discipline – we can protect ourselves from its impact, and perhaps help others to see and avoid that devious emotional trap manipulators aims to accomplish.


The solution is to be vigilant about manipulation, to stay informed, and to carefully analyze who is saying what and for what possible reason.  Marty Lavin, JD, likes to say – follow the money.  Money and power are motivations for pushing free people in a direction that is proven to be a failure, but that may benefit a select few.

Facts, Track Records and History Ought to Trump Emotion (no pun intended)

As a political independent, this publisher must note that states with Republican governors and legislatures tend to outperform Democratic ones.  When President Obama wants to claim that his policies “have created millions of new private sector jobs,” that’s spin. Few things could be farther from the truth, because it is demonstrable that the job creation is taking place in Republican led states, following their policies, not that of the president and his political party.


Without the jobs created in Texas,, there would have been a net loss of jobs in the U.S. since 2007; credit,

Deep blue California is hemorrhaging businesses and jobs, which typically are going to places that have a lower tax and regulatory burden.


Screen capture, Google search.


States with Republican governors and legislatures have tended to outperform Democratic run states in job growth. Credit,

So why in the world would anyone believe that raising taxes will boost the economy?

Yet that is precisely what Secretary Clinton has promised to do. Socialism and big, bloated government doesn’t work. In fact, if you listen CLOSELY to what Hillary Clinton says, she essentially admits that taxes drive out business, because she has promised new laws that keep corporate inversions down through some new form of legislated punishment.  We’ll publish a Daily Business News report soon, contrasting the two candidates tax plans – because one will lead to job growth, and the other will lead to a still weaker economy.

Democratically run cities, politial cartoon.

It isn’t just Baltimore. Detroit, Chicago, Philly, Flint, Milwaukee and a number of cities which have long been run by Democratic policies that have suffered economically and socially.  Migration is often taking place away from high tax, high regulation (generally “blue” or Democrat-leaning) states.  But a troubling footnote to that fact is this – that those migrating often bring to a Red state their Blue values, and they then vote the way they did before; which turns Red states purple and then blue over time.  Informed Americans must reach out and inform as many in their circle as possible about the avoidable pattern of allowing failed Democratic policies to spread through ignorance, spin, emotional manipulation and misinformation.

Hillary promised 200,000 new jobs in NY in her Senate campaign, but those failed to materialize.  The only reason Barack Obama looks like a hero on jobs is because the MSM routinely fails to point out the facts noted above – that those jobs are being largely created in Republican run states, where lower regulations and lower taxes spurs economic growth.

Hillary - Buildling On Obama's Successes political cartoon.

When you keep doing the same failed policies, the same way, expect the same type of results – failure. Democratic economic, tax and regulatory policies often sound good, but they are proven not to work.

The reason the MSM and the Clinton campaign is trying so hard to make Trump look like a woman hating racist that can’t be trusted, is because a look at Clinton’s record and that of Democratic policies proves that they fail to deliver what they’ve promised.  But that’s the typical Democratic playbook.  Ronald Reagan was accused of many of the same things.

Hillary says she wants to build on President Obama’s successes.  Which ones? The highest debts and deficits in American history?  Job killing regulations and taxes? ObamaCare, that’s sending premiums higher, as benefits for most are harder and more costly to access?  Dodd-Frank that is choking off faster potential growth for the manufactured housing industry?  How about the harm done to our home owners by Dodd-Frank and the CFPB’s regulations?

Obama distracts with shinny baubles from real news and issues.

President Obama promised Hope and Change. How has that worked out? Polls reveal race relations are worse than 7.5 years ago. Minority employment is down, incomes for average Americans are all down, our foriegn policy is a mess. Emotions helped elect President Obama, while facts about his history and policies ought to have informed thinking voters that his opponents – even if not as ‘cool’ – would have been a better choice.

We could (but won’t today) run through the risks and harm from HUD, from the DOE proposals, failure to enforce federal preemption for manufactured housing and a host of issues that harms the earning power of Americans.

We respect the right for voters to cast their ballot any way they want to, or to not go to the polls at all.  But for thinking people who want to avoid the triple threat, voting for a third party or not voting at all is like a vote for Hillary Clinton and her party’s failed policies. We don’t hide our support for Donald Trump, see Sohela’s column linked here, but the point is that common sense is why he has earned that support.


If you want to change the course of America, voting for more ObamaNomics – which is what Hillary is promising – isn’t going to make that happen.  Democratic and Republican presidents – and governors – who cut taxes and regulations saw economic growth in its wake.

Don’t take my word for it, look at California. Look at Democratically run cities where crime and corruption are rising or are rampant.

My freedom matters, and we think your’s and the rest of our nation’s does too. Economic freedom or chains is a key part of what’s at stake in this 2016 election.

If you want more success for those in our profession, let’s get past the triple threat of 1) higher taxes and regulations, 2) media bias, and 3) emotional manipulation games.  Let’s focus on the issues that will lower regulations and taxes, so that more businesses and workers can thrive. ##


Tony will be at the 2017 Louisville and Tunica Shows. Watch for details.

By L. A. “Tony” Kovach.
Managing Member
LifeStyle Factory Homes, LLC.
Publishing | Video Productions | Marketing | Websites | Sales Recruiting/Training | Speaking |
Office 863-213-4090.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Tijuana Taxi, Manufactured Housing, What’s Here, Coming and Pros Like You

August 10th, 2016 No comments

An industry buddy of mine remarked with a smile that our newsletters – prior to about 2 weeks ago – reminded him of a Tijuana taxi.  When I asked what he meant by that, he explains that they were “colorful.”

Color has the advantage of catching the eye, and oftentimes for holding someone’s interest. That said, too much can be just that…too much.


Check out the whiteboard videos, below.

So if you clicked today on the newsletter blog, or if you already get our 2x weekly emailed news updates, here is a mock-up of what it looks like, below. When you finish scrolling it, please make sure you see the details, insights and previews that follow.


—- mock-up of the new emailed news update format —-


AG halts MHC sale. MHBiz Law Update. Hall of Fame-Celebrate MHPros. Obama OKs Bill-Boost2MH. BC MODs. Drew Jumps. OR media pumps MHCs. 22 New Aug Features!

MHRE-banner-ad-posted-on-MHProNews-com-150x150   LouisvilleManufacturedHousingShow2017animation-postedMHProNews

SunshineHomes_ManufacturedModularHomesAnimation-MHProNews-com-150x150   CUFBL_Eastern_Slide_150x150_3 (1)

TriadFinancialServicesManufacturedHomeLoans-postedMHProNews-200x200   nortpointcommecialfinance_manufacturedhomelending-postedMHProNews-200x200

MHVillage-mhvChampion-MHProNewsanimation-150x150-04152016   MHWC - 2016 - MHProNews June Ad.indd

claytonhomes_mhc-haveitbuilt_200x200_v1 1   ResidentOwnedCommunities-ROCUSA-posted-on-mhpronews-com

grow-your-results-your-ad-here-ani-mhpronews-com-150x150-    21stmortgage-finance-mobile-manufactured-home-lendin-posted-mhpronews-6.5.2015newgif-200x200-

Weekly Recap, MHARR News, Industry in Focus Report

Recent Sunday Morning Manufactured Housing Industry News Weekly Recaps

—- to see the rest of this emailed news format, click here  —-

The Tijuana taxi did its job. See what third-party MailChimp has to report on MHProNews’ emailed news update, in the video below.



Since we began the evolution – leaving the Tijuana taxi look behind for what is becoming our new emailed news-blasts – we’ve learned that our stats are going higher, and that sign-ups (free subscriptions) for our e-news are rising too.

Our new home page is in the works. It too will be coming soon to a laptop, handheld, iMac or PC near you. Stay tuned…

MH Olympic Tryouts


Frank Griffin, Daily Business News, MHProNews.

Tryouts for a new team member are underway – more to come.

A new pair of third party tips, confidential reports will be investigated, those are coming soon…

From the Many…

In a nation divided, unity isn’t easy to achieve.

In a land where you can get a pretty decent clue as to what a person’s political leanings are by knowing what – if any – news media they read or watch, just being able to bring MH Leaders and Professionals of all political stripes to a single industry news, tips and views website – that’s a major accomplishment.

MHProNews has achieved that feat.


An industry like Manufactured Housing has to have credible, independent, third party news, or it simply isn’t going to get the respect MH so richly deserves.

Ds, Ls, Rs, Is, Gs, Ss, Cs, As – they all surf in here.


From the West to the East coasts, from the Gulf to the Gold Coasts – and in the land-locked states too – they come.

The international and domestic investors and researchers – those pros keen on MH – they come here too.

Whoever you are, you’re here for a good reason. Thousands join you here daily. Decision makers from firms of all types and sizes, come. What’s read or viewed here may be cheered, shrugged or jeered, but it’s thought about and discussed.  

You’re never alone at In a divided land – in a boutique industry that can with the right touch breakout to ever-higher renewed success – wouldn’t you agree that’s a major accomplishment?

Our thanks to one and all who’ve made that possible.

From a humble yet motivated Tijuana taxi, to the next levels of MH Industry achievement, we boldly push head.

To one and all, welcome. The best is yet to come. #

la-tony-kovach-latonykovach-com-L. A. ‘Tony’ Kovach

Publisher | Video Production | Marketing | Training | Consultant

Ph 863-213-4090.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Celebrating MHPros Careers and Contributions

August 7th, 2016 No comments

One of the great pleasures here is to spotlight the careers and contributions to the industry of notable MH Professionals.


In the recent RV/MH Hall of Fame induction ceremony, a ‘class’ of 10 new inductees into the Hall was the highlight of their gala event.  Every year, the class has 5 from the RV industry, and 5 from the MH Industry.  This year’s class and Spirit Award winner are linked here.


The Class of 2016 includes: James (Jim) Miller, Nationwide Custom Homes; Joseph H. Stegmayer, Cavco Industries, Inc.; Ernie Friesen, All Seasons RV/Redding RV; Gary Bunzer, Bunzer Consulting, Inc. (second row l-r)Thomas R. “Tim” McGuire, The Coast Distribution System, Inc.; Ellen Kietzmann and Michael Hesse, Jay Hesse’s son, accepting for Jay Hesse (deceased) (front row l-r)William (Bill) Overhulser, Del Rey Industries; Robert (Bob) Edward Richardson, Richardson Homes Corp. Not Pictured: Ross Kinzler, Wisconsin Housing Alliance; and Roland Sahm (deceased), Elixir Industries.



Spirit Award Winner, Barry Cole.

We also cherish the opportunity to spotlight the professionals who are featured in our A Cup of Coffee with…series.  This month’s “Cuppa” is with Commodore’s Bob Bender, and it’s no surprise that it’s another read hot read. FYI and ICYMI, each of the linked names on this page will take you to that MH Pro’s Cuppa; get insights that you can enjoy!



WHA’s prior Exec Director, Ross Kinzler.

What we’ve learned over the years is that ‘people’ focused stories are one of those magnets for readers.  Readers love the photos of people they know, or are interested in following.  They love to read about certain personalities, or about anyone else in the industry to see what insights that success story may provide for them.


We may well pivot mid-week or this upcoming weekend to a pair of news tips that we’ve been given, each one on a hot topic that is bound to attract thousands of pairs of eyeballs.  One – finance related, the other is from a well-placed source who shared documents that connect certain feds with certain pros in MHVille…


…but today, our focus is celebrating the good news of careers that have moved the needle in MH.  It’s always a pleasure to spotlight something positive.  That combination of spotlighting the positive, and showing what holds us back and what are our opportunities in MH are how you and your colleagues can improve your roadmap for advancement. For a nice write-up on the RV MH Hall of Fame’s 2016 gala and their big announcement, please click here.  ##


l-a-tony-kovach-mhlivingnews-mhpronews-latonykovach-com-By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka