Up and Coming in MH – new builder, new lender – more Teasers and Industry Survey Topics

August 26th, 2015 No comments

1) I reviewed pages of plans this morning that are in motion for a new factory-home builder operation that targets a Ohio River Valley and Rust Belt state. The builder plans to focus on a residential market, using developments and a new production facility geared for the purpose. These are projected to save home buyers 1/3 over conventional construction.  Time line? This could be in place in 2016. Tens of millions are in play. We’ll watch for this, and you should too.

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A new factory home builder is poised to enter the market in a serious way. Graphic credit – SFGate.

2) Our friends at AIA are celebrating their 15th anniversary! The American Insurance Alliance has been serving manufactured home retailers and communities through independent agents who know our industry well. Hats off for achieving this milestone in their work!

3) Survey responses are coming in on the new Manufactured Home Industry Survey, August 2015. Here are sample comments from MH Pros like you:

  • Image is our biggest problem and these stories are the foundation of that problem.” (From West Coast, off the record)
  • Do you think there are some lost sales directly related to the new Appraisal Rule? Yes
  • On a scale of 1 to 10; with 1 being the lowest harm, and ten being the highest harm, how would you rate the impact of negative news on MH? 10- It does have an impact on consumers, but I see more of an impact on officials who want to use the media to zone out our homes because the media says we are an inferior product or introduce unneeded legislation because the media doesn’t share the complete story. (These 2 are from Deanna Fields)
  • On a scale of 1 to 10 – with a 1 being the lowest, and 10 being the highest – how would you rate the engagement of the typical manufactured home professional on industry related political issues?(Written commentary, beyond a 1 to 10 score is welcomed). Zero. They don’t know anything, just like most other Americans; often make erroneous, broad-based assumptions based on what they hear on TV; and rarely, if ever, engage on politics at the critical point: the local level (or in our case the state Legislature)… (From Eastern U.S., off the record).
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Image credit – hersheyk12.instructure.

These are just a sampling of some of the juicy comments coming in from pros like YOU. Please take 5 and sound off on the Manufactured Home Industry Survey. Your comments, as you can see from the above or from the article linked here, can be on or off the record.

  1. We have a new A Cup of Coffee with… interview in the works, which should be ready for the big new September issue. This is in addition to a video interview with Marty Lavin and others set for September release.
  2. There are some MHI related tidbits we are gathering information on and mulling through. We’ll make a decision soon if this should be run up the flag pole, or pushed back into a drawer…there are some saying, of course publish this, because it is a lingering issue that needs to be addressed. Others are telling us, leave it well enough alone. We’ll let you know, soon.
  3. We also have another interview in process that is focused on the latest in the Frank Rolfe media saga.
  4. There was a follow-up meeting with a lender yesterday, who is still keen to get into the MH space, but for a variety of reasons, his firm has not yet pulled the trigger. Their program is…unique. I’m sure it would open up a market segment that is undeserved. To rephrase, it could bring more thousands of more new home sales to the industry, and I think it would have no adverse impact on other MH lenders. They are radically different.
  5. It seems like there are routinely those contacting us looking to get investors, or those who want to buy/sell/1031 their MHC (or whatever), reaching out for insights, tips and information.

9) We’re keeping an eye out for that PBS News special and will of course let you know once it’s available.

The new MHProNews September issue hits next week! New videos on MHLivingNews.com!

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Stay informed, stay inspired. You and your team should be investing 15 minutes daily on MHProNews.com and MHLivingNews.com.

 

Let’s catch up here this weekend, and of course, make sure you spend 15 minutes a day on the Industry’s first and still only Daily Business News, plus the most read Featured Articles and other blogs in all of MH. Thanks for making us #1. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars-

My thanks for the kind thoughts shared by the MMHF Chairman, please click the image above or this link here.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


PBS News, Manufactured Housing Loans and Preserving Access to Manufactured Housing Act (S 682/HR 650)

August 21st, 2015 No comments

In the near future, PBS News will be featuring video interviews on a broadcast and posted on their website that will focus on manufactured housing lending. Our sources tell MHProNews that PBS will have “both sides” of the issue represented in their report. We’re also told by pro-industry voices that PBS assigned a journalist known to be balanced to do their piece.

We will soon see.

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Will MHPros like you take the necessary added effort to unlock the money bag of MH lending? We’re close.  Let’s finish strong, so our MH home owners, lenders and businesses will thrive. Photo credit, WikiCommons.

Dr. Lesli Gooch at the Manufactured Housing Institute (MHI) has penned what we believe is her first significant article on the topic of manufactured home lending as it relates to the Preserving Access to Manufactured Housing Act in Roll Call. The feedback has been generally favorable among MH Industry members.  How will it play in DC?

We will soon see.

The FHFA/GSE’s could soon be releasing a modified position on the so-called Duty to Serve (DTS) underserved markets, including manufactured housing chattel (home only, personal property) lending, mandated by the Housing and Economic Recovery Act (HERA 2008).  The Manufactured Housing Association for Regulatory Reform (MHARR) took a bold step a couple of years ago in meeting and allying with Ishbel Dickens led National Manufactured Home Owners Association (NMHOA). While we critiqued that move on MHProNews for a variety of reasons at that time, will the MHARR gambit – on a topic that MHI also supports – pay off for the MH Industry?

We will soon see.

Inside and out, the MH Industry is complex.  We meet and speak with individuals, even some with significant experience, who don’t know the ins and outs of their own industry. The less informed tend to be those who aren’t deeply engaged in reading from this source for MH Industry News Tips and Views Pros Can Use. The issues are complex.

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Let’s unlock the door to more manufactured home lending. Private money MH lenders pose no risk to the financial system. They are a proven, positive option for those seeking to be home owners.

We’ve heard comments from others beyond MHI on topics that informed readers have questioned. What that means is that ours is far from a monolithic industry. We’ve heard our industry’s ranks being described as so independent, that it is like hearding cats to get something done.

What must be noted is that MHI, MHARR and a number of state associations have in difficult times slowly moved their respective balls ahead, often in the face of tough opposition. Even when we see a topic diffidently than an official position or how it is presented, that is not a reason to be disengaged.  Quite the opposite in fact.

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At MHProNews, we’ve been advocating comparisons and analogies for years, all with the goal of improving the messaging and understanding of the incredible value of modern manufactured homes.

That said, there is push back on these issues, from within and without the ranks of MH Pros. In some cases, there are quiet or open feuds at work between an association and certain MH Professionals. Those feuds, unquelled or if they worsen, have the ability to tip things in undesired directions. There are troubling factors in that regard, which we won’t dive into today.

All that said, for those who want to see more lending, for those who want to protect the values of individual MH homeowners. there is no better time to get informed and get engaged.

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Rents are rising in most markets, due in part to the impact of potential buyers being denied access to credit. CFPB policy on MH lending is thus costing the federal government money in their affordable housing subsidy programs. Applying President Obama’s words to MH lending would benefit government budgets, as well as home buyers and business people too.  Let’s make sure POTUS doesn’t cave in to those who won’t consider any change at all to Dodd-Frank.

15-minutes-daily-mhpronews(2) (2)

Stay informed, stay inspired. You and your team should be investing 15 minutes daily on MHProNews.com and MHLivingNews.com.

Lead your colleagues and respective team mates in the priceless effort to get and stay informed. Then, get and stay involved in your industry’s politics. Griping may be a start, but moaning alone is of little practical value.

Each of us are either part of the solution, or part of the problem. We strive daily to practice what we preach.  Please; don’t just preach…practice the actions needed to match your best intentions and desires for Manufactured Housing and our 20-22 million MH residents. ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156-1

L. A. “Tony’ Kovach shown here at an MH Industry educational session.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


MH Finance vs MH Image? Seriously?

August 14th, 2015 No comments

From time to time, ‘straw man’ issues are raised in manufactured housing professional circles.  This is often done by those who – no surprise – think they might benefit from their particular spin on the issue.  For those who don’t know, a ‘straw man’ is a communications or debate tactic, and is defined by Google as follows.

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Straw man defintion, credit = Google.

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Image credit = ChurchMag.

Let’s make this simple.  Manufactured home lending is critical for the success and advancement of our industry, as it is in most any big ticket sale business. But is MH Image as important as MH Lending?

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As lending has generally declined, so have sales.  We are now to a stage where we must re-educate lenders and investors, as well as  the public at large.  This is thus now an educational/image issue! Our thanks to Ross Kinzler and the WHA for providing this chart. It dovetails with information published in the report linked here.

 

First, this is not an either/or choice.  We as pros all ought to press for regulatory relief on MH financing.  Few could say they’ve personally or professionally have pushed more for HR 650/S 682 and other pro-MH finance-focused efforts than your scribe, MHProNews.com and MHLivingNews.com.  So our actions match the words above.

 

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Click above or image below to take you to that respective article.

 

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Associations and industry pros have and are using this OpEd laced with links making eachkey point.  It is being used with consumers, with policy makers and with Congress Reps, Senators and staff. Read-Re-Read the OpEd, and make sure you read the comments. The comments create a powerful 1-2 punch useful for MH home owners, prospective buyers and thus Industry professionals and businesses.

Second, image is so critical, that it is stunning how some misconstrue this issue. To understand this, kindly follow these facts.

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The Law of Supply and Demand

When demand for MH rises, it should lead to better values and easier exit strategies for home owners and lenders alike.  As understanding and respect for MH grows, more demand follows.

I’d prefer to call that ‘education’ rather than ‘image,’ but the two are complimentary.

What clarity of thought should do is lead any objective, thinking person to realize is that image/education leads to benefits for MH lending, for MH home owners and for the industry in general. 

We don’t make it easy for the public to find our email or phone from the MHLivingNews.com website. They have to work at it. Yet, we’re getting more calls asking about MH financing and how to shop for a manufactured home.

After the recent Hall of Fame induction, we shot some video the next day of the exterior of the Fairmont model home on display outside. A retired couple emerged from that home, came up and asked me some questions. After a disclaimer, I answered them. Their response? “We’re going to start looking” at manufactured homes. They were impressed.

Seeing manufactured homes at events like the AZ or OH associations promoted, at the Hall of Fame, or seeing video interviews and home tours are all complimentary ways of increasing understanding, appreciation, desire and thus demand for manufactured homes.

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Dispeling negative notions for public officials, non-MH professionals and investors, likewise grows interest and demand.

The bottom line is this. We need BOTH good MH Lending options for consumers and businesses AND we need Image/Education of the public and frankly for many in the industry too. The more training front line team members and management have in the positive realities of MH, the better those team members perform.

Which is why we encourage a free and common sense step for all. No less than 15 minutes a day here on MHProNews.com and 15 minutes a day minimum on MHLivingNews.com. Those who are doing so, advance.

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15 Minutes a Day on MHProNews and MHLivingNews.com – free resources for the Public and Professionals that provides resources for industryimage, education and thus growth.

Then, share what your team learns on MHLivingNews with your prospects and…everyone! The more people understand the reality of modern MH, the more they are going to want what our industry does. That growth in interest will result in growing demand. That’s good for current home owners. That’s good for lenders. That results in more buyers. That’s good for the industry at large. Lending and Image/Education are complimentary needs. Enough said today. ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156-1

L. A. “Tony’ Kovach shown here in an educational session in Louisville, KY.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Meeting with Marty Lavin, Touring Mountainside Financial and a ROC cooperative

August 12th, 2015 No comments

We’re traveling in parts of the U.S. – the original 13 colonies – that witnessed the birth of this great Nation.  The last few days have been in Vermont and New Hampshire, which are amazingly green.  The forests seem endless. The lakes are alive with fish and watercraft of various kinds. Hotels are packed for a busy part of their tourist season.  In the midst of all that are the many who live day by day in their manufactured homes, or who are plying their trades in the manufactured housing industry.

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One of the eye-catching features of their offices was a ‘stair case to no-where,’ a throw back to prior uses of this classic building. Eastern HQ for Mountainside Financial Services, a division of San Antonio Credit Union, that makes and services loans on manufactured homes.

Listening to the locals talk politics, “feeling the Bern,” or sounding off in favor of Donald Trump’s call to “Make America Great Again,” or others in the largest field of GOP or Democratic candidates in years must be part of the culture. But let’s set the politics aside for the MH view of the world.

VT is home to manufactured and ‘mobile home’ lender, Mountainside Financial’s Eastern U.S. offices.  When they heard we were heading in their general direction, we promptly received a warm invite to lunch and a tour of their offices.

Technology was paired with people at Mountainside’s Eastern HQ. Two or three laptop/computer monitors were visible per station.  Their conference room featured a large flatscreen with video conferencing capabilities.  The tech stood in stark contrast to the quaint looking building in downtown St. Albans, not far from the rivers, Lake Champlain and the scenic mountains that clearly inspired the operation’s name.

Josh Ducharme took us to a fine local lunch/dinner spot, filled with photos of the history of that town.  Outdoor temps were near ideal, so we ate under the umbrella on the busy restaurant’s patio.

Meeting with Marty

We also had the pleasure of Marty and Pat Lavin’s hospitality.  Their home is simply amazing.  They’ve personalized it to the 9s. Good taste and flair intersected there under their watchful eyes.  I couldn’t help gazing up often at the crown molding, which was 13.5″, alive with rich colors.  But unique pieces and touches were visible all around, so those tall ceilings and amazing crown molding were by no means the sole attraction.

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Marty and Pat Lavin’s Home. Photo credit, Google Street View.

We broke out our Inside MH video cameras, and did an interview with Marty, focused on industry finance, consumers, MH owners and related issues.  It will be powerful. It will likely be viewed by many in Congress, their staffs, CFPB and perhaps even in the White House, besides thousands of MH pros.  Will there be ripples in the wake of this interview?  Stay tuned in and find out.

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Marty Lavin lead the Financial Services division of MHI for many years. He said some potentially explosive comments about consumers, manufactured home lending, Dodd-Frank, CFPB and more. Watch for the upcoming video interview.

Many who know him, may be surprised – or shocked! – by what Marty had to say.  The timing on this, given the upcoming Senate bill, is going to be a big deal.

We’ll produce this potent video interview soon, keep your eye out for it.

170 ROCs and counting!

We also had the pleasure of sitting down with Paul Bradley, of ROC USA fame.  They recently celebrated their 10,000th home site!  This is quite an accomplishment, placing them among the top 15 MH Community operators in the U.S..paul-bradley-jerry-voorhis-memorial-award-2014-postedDailyBusinessNews-MastheadBlogmhpronews-com

We met at one of their local ROC cooperatives, and had the pleasure of interviewing Paul as well as the president of that community’s board.  The streets, flowers, shurbs and homes reflected owners who love their place in the NH sun. We’ll be brining you a series of insightful interviews in the days ahead that will touch on many aspects of ROCs, MHCommunities and MH in general. It should be a good reflection on that growing slice of the MH Industry.

Other surprises and features are in store, so thanks for staying tuned here to the Industry News, Tips and Views that Pros Can Use ©. More videos and insights into the wide world of MH to come! ##

latonykovach-louisiville2015-mhpronews-business-building-seminars-

My thanks for the kind thoughts shared by the MMHF Chairman, please click the image above or this link here.

 

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Trumped! The Take-Aways for our Industry?

August 8th, 2015 1 comment

A historic 24 million people reportedly watched the GOP’s August 6th presidential debates. A few screen captures from news websites will tell an amazing tale in just seconds, and then look at what this American political shakeup could mean to the manufactured housing industry.

What are some of the headlines that have Americans clicking through on mega-popular Drudge?

 

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Think, aren’t these headlines above routinely the same topics driving the political conversations?

What does the Time magazine online (and “unscientific”) post debate poll say about who won Thursday nights Fox/Facebook debate?

 

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Note: Drudge and others did flash, online polls. While the other 9 candidates faired differently, depending on the mix of the audience, Trump routinely drew in the upper 40% range as being the ‘winner’ for the prime-time debate. Image credit = Time.com.

Examples of common headlines:

 

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Image credit, Media Equalizer.

The Fox moderators were so “tough,” that Trump complained. So did large numbers of regular Fox viewers, as the cable news network themselves reported.  Fox News’ rising start, Megyn Kelly shared a common network defense by saying they framed their pointed questions for Mr. Trump and each of the Republican candidates in the ways that candidate would face from a Democratic nominee in the 2016 general election.

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Rush Limbaugh wasn’t alone in suggesting that Fox News deliberately tried to derail the Trump campaign’s advance; the Bloomberg Politics (image credit) reflect a similar viewpoint.

Others took a different view, with talk radio sprouting conspiracy theories (eg: Rush Limbaugh), or alleging a Fox sell out to the left (eg: Michael Savage/Savage Nation).

Ohio Governor John Kasich was correct when he said during the debate that Donald Trump has touched a nerve for Americans.  Mr. Trump is energizing people who could be labeled ‘the silent majority’ that feel politicians are talking, but are failing to change what’s wrong in the nation.

We posted the following about The Donald’s gravity-defying, conventional-wisdom-breaking campaign before the big debate. We’re looked at this Trump insurgency in part through the lens of marketing, take a look, linked here.

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At MHProNews.com, we’re not shocked by this trend in the polling in favor of The Donald. See this pre-debate commentary.

To say that The Trump name has been good for the audience that Fox/Facebook had for their debate and the pre-and-post-event hype about first GOP debate is a huge understatement. Only some major sporting events have done better.  So what can it mean for manufactured housing pros?  Some quick bullets…

  • The Donald – real estate mogul and businessman, a political insider who gives money to both Democrats and Republicans – is seen as boldly telling it like he sees it, and the public is responding.  He is also rationally explained his shift on positions from Democratic to more Republican views, and why he’s keeping ‘leverage’ so that the Republican Party establishment doesn’t try to unfairly derail his campaign, just as some in the media (examples, above) believe they are trying to do.
  • The public is clearly ready for different.
  • The public wants some entertainment value – Reality Political Theater if you will – in what they’re seeing in the race, while also wanting to hear from the various candidates.
  • Please note that almost all of the media observers are blown away by the sheer size of the Fox audience Thursday. Even the “happy hour” debate of the 7 lowest polling GOP candidates at 5 PM Eastern – that Carly Fiorina is widely reputed to have won – had over 6 million viewers, which would have made it one of the biggest television debate audiences of all time.  Freeze-frame on those two realities.  The ‘winners’ – in the public’s vs. the pundit’s views – of the debates were non-politicians.  Not strangers to politics, to be sure, but they are not career politicians.
  • Then note that 24 million figure, mindful that manufactured housing and pre HUD Code mobile home owners represents roughly 22 million people. We’ve been saying on the Masthead for years, that our industry must learn to better tap into our own huge MH home owner ‘audience’ and make it a key to advancing our mutual causes.
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TriStar Estates, photo credit, MHProNews.com.

Political strategists call tapping a very specific group micro-targeting.  Our MH residents are of a size that could tip an election from Candidate A to Candidate B in a numerous local, state or national race.

MH has a great story to tell. We are a ‘different the is good’ tale too.  Mr. Trump isn’t the only one able to tap into the American anger and angst.  We MHPros must learn the value of those stories, how to market them, tout them, praise them as we are on MHLivingNews.com!

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The public is ready for DIFFERENT.  They are ready for CHANGE.  As an industry, we need to SEE that reality – it goes                                                      beyond mere politics!                                                                                                                                                                                                    We have dozens of interviews, with more being added every week, with happy MH home owners from all walks of life. We have interviews with experts and pros that know MH, and will tell others why its a great option today.

Then we must leverage that with the mainstream media, the general public and politicians. We’re already seeing good feedback from the media, are giving more coverage and favorable attention to what we’re doing.  The feedback from politicos staff in DC and at the state/local level – even from those who are often opposed to our finance/regulatory issues such as S 682/HR 650, has been positive too. The public likes what they see too. What is needed next is to scale what we’re modeling.

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Unlike Mitt Romney, Donald Trump is defining and defending himself BOLDLY. MH must learn to do the same!

Let’s rephrase.  We must learn to properly define ourselves or others will define us, often to our detriment.

We must have a compelling message and we must have a powerful 1-2 counterpunch when we are challenged.  The Donald is fighting back when attacked.  Duh!  The MH Industry must do the same when we are challenged on some issue that we’re right on, but the other side just doesn’t get it.  That’s OUR jobs, individually and collectively, to make our MH case.

We’ve started the ball rolling, thanks to the support of others (see link here). More Fuel for this effort is what is needed.  We too can Trumpet our MH Industry’s many success stories, tales from home owners as well as professionals. As one of several industry pros said,

‘Tony, you’re onto something big here.  ##

latonykovach-louisiville2015-mhpronews-business-building-seminars-

My thanks for the kind thoughts shared by the MMHF Chairman, please click the image above or this link here.

 

By L. A. ‘Tony’ Kovach. Click  both the name AND the photo to learn more, about what others say…

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Up the Ladder!

August 6th, 2015 No comments

The higher up you go on the ladder, any ladder, the more exposed you become. Some target the person on the ladder out of envy. Some cheer the person that climbs the ladder to mount the roof that has a leak.  When you’re trying to do good, you don’t let the jeers stop you. Nor can you allow the cheers to cause you to lose your head and thus your balance.

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Tom – the Artist! – and Joanne Stevens, at RV MH Hall of Fame. Photo credit, MHProNews.com.

Fresh from the RV MH Hall of Fame induction dinner, I had the pleasure of Tom – the artist! – and his wife Joanne Stevens, MHC brokerage guru – at our table. We listened to the inductees – or their speakers, if those honored couldn’t make it – who are named in this article. There were fun, interesting, touching and quizzical moments laced through the fine mixer and dinner Monday evening.

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Don Magary, accepting the Spirit Award from Darryl Searer, Chairman, RV MH Hall of Fame. Photo credit: RV MH Hall of Fame.

Let me give a special shout-out to an incredible fellow, Darryl Searer, who volunteers full time to promote the Hall’s important work.  He’s done an amazing job! The Hall’s debt has plummeted under his leadership. Barry Cole and others work tirelessly, as does the Spirit Award winner Don Magary. Don uses his publishing and PR talents to boost the Hall, a quiet, great gent.

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The RV MH Hall of Fame Class of 2015 includes: (back row l-r) Paul E. Hanser, HWH Corporation; Bert V. Alanko, MBA Insurance; Joe Kelly, Iowa Mfg Housing Association; (front row l-r)Jerry W. James, Franklin Homes, Inc.; Bill Thomas, Bill Thomas Camper Sales; Marlene A. Sine, Marlene Sine & Associates, Inc.; Richard A. Mendlen, Manufactured Housing: . Not Pictured: Patrica A. Fiederer, Latham Oneota Homes; Sherman Goldenberg, RV Business Magazine; Robert West, Affordable Community Living.  Photo credit, RV MH Hall of Fame.  Editor’s Note: if you’ve not visited the Hall yet, you should!

While applauding all the honored ones, let me tip the hat to my industry colleague, part-time mentor, inspirational, musical, humorous and wise Joe Kelly.  The Iowa MH Association‘s executive director is a credit to his profession! Imagine: for 50 years, the Iowa MHAssociation has managed to get pro-Industry legislation passed, along with harmful laws blocked or favorably modified. So Joe’s honor is much deserved, by him and all those who now enjoy the respect earned by being placed into the RV MH Hall of Fame.  More on that later, and we’ll be sharing a special guest column by Joe Kelly, that he plans to send us soon.

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Image credit: ClipArtPanda.

What will be the next, MH Marketing Craze?

Let’s turn to for a moment to a concept some might point to as my latest example of insanity. Others, will get it and will share it widely.

In a new OpEd on Industry Voices, Victor Frost comments on the value of music as a way to connect with the MH audience.

The points and take aways are many.  The article he’s commenting on is linked from his column.  Let’s pass along one of the lessons from this to leave with you on other MH Pros today.

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A leading MH state association’s mantra taught by one of our veteran MH leaders.

We can turn almost anything into an opportunity of how to Protect-Educate-Promote manufactured housing. I thanked Joe Monday for sharing the PEP phrase with me, though he modestly said, ‘Tony, you came up with that one.’ I think sometimes people don’t realize they’ve said something profound.

It’s my good fortune from publishing and from consulting to hear golden nuggets, insightful comments and powerful gems from scores upon scores of seasoned veterans and rising, ‘young lion’ industry pros.  In turn, I share those insights with you and so many others, always happy to credit the source of the wisdom.

Please watch the videos Victor is commenting on, and read the message on that page.  If you think we’re nuts to believe that Simon and Garfunkel could sell some extra MHs, hey, write an article that explains why, as we’re certainly willing to share another perspective.

Because that’s what we do here. Share MH Industry News, Tips and Views Pros Can Use. (C)   Your idea might be much better, so bring it on! By working together, we advance.  The most common theme Monday night from Joe Kelly and others Hall of Fame inductees? How critical team work is for the success they achieved.  TEAM – Together, Everyone Achieves More!

Team work is a little like working in an MH factory.  It takes all kinds. ##

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My thanks for the kind thoughts shared by the MMHF Chairman, please click the image above or this link here.

By L.A. ‘Tony’ Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


August 2015 in Manufactured Homeville

August 1st, 2015 1 comment

In August 2009, shortly after the venerable MHMerchandiser Magazine quietly closed, my truly better half and I made the decision to launch an eZine for manufactured housing industry pros.  We have a vision of what we launched as being the virtual first step in creating platforms that would inform and inspire innovation that would lead to industry recovery and growth.

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Don Glisson Jr., President and CEO of Triad Financial Services candidly said he thought we were crazy to launch during the worst downturn in MH history (and the worst economy in the U.S. since the Great Depression).  As Steve Lefler of Modular Lifestyles said, quoting Apple’s Steve Jobs,

“Here’s to the crazy ones!…They are the ones who change things…”

Let’s quickly say that while we’re happy to play various roles, including that of the spark plug,  we’ve never been alone in this great pro-MH Industry adventure.  This and MHLivingNews.com have been about collaboration and team work, aimed at ever greater industry success and growth.

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No matter how things may appear, success is routinely a matter of team work.

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                                                                                                                                                                          T.E.A.M. = Together, Everyone Achievs More.  These Industry Leading Trade Platforms are both #1 in their niche. MHProNews has more traffic/visitors than all ‘like’ national MH media combined.

The original eZine evolved into two, full blown trade media sites. This site has the first and still only Daily Business News and the most robust emailed news updates – delivered twice weekly – found anywhere in MH.

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Before introducing this month’s Featured Articles and their authors, let me take a moment to acknowledge and thank all those who this year are and have been involved in supporting MHProNews.com, MHLivingNews.com and/or the MH Alliance/Partners in Progress plan.

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These are the firms, like Hart-King’s mailer shown suggests, whose leaders see the value in providing the Information, Inspiration and Innovation for Industry Pros the and the image building and education found on ManufactutedHomeLivingNews.com.

Manufactured and Modular Home Producers

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 Sunshine Homes

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Manufactured and Modular Home Retailers

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Manufactured Home Communities

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Financial and other Industry Services

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Please note the fine cross section of industry involvement and support represented by the firms above.  Noted too they range from ‘mom and pop’ operations to some of the biggest in the industry in their respective fields.

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Each of our sister sites – MHProNews.com and MHLivingNews.com – are the runaway most popular in their category.  The pro-Industry insights possible on both sites are only possible due to the support of those noted above – and others whose names could still be added to this list, as we plan to update the above soon.

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It is a pleasure working with dedicated professionals at all levels in this amazing Manufactured Housing industry. When we bring our best forward, working together, we can all achieve more.

With no further Adieu, let’s dive into Amazing August 2015’s Featured Articles.

Featured Articles and Reports for Vol. 6, No. 11, 2015

Alphabetically by Category

 COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• Piketty Vs. Rognlie: Land Use Restrictions Inflate Housing Values, Drive Wealth Concentration

ChuckDevoreForbesContributor-posted_MHProNews-com-50x50-by Chuck DeVore

Thomas Piketty in “Capital in the Twenty-First Century” frets that wealth inequality will grow because capital’s share of income will grow faster than the economy. Thus, the “1 percent” will be richer.

Read more…

 

• Doctor, lawyer…Indian Chief? Does a Community, Company, Product or Service Name Create Risks?

 by Nadeen Green, JD

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In my role as Senior Counsel with For Rent Media Solutions™ I actually have more job responsibilities than my (favorite!) role as “Fair Housing Lady.

Read more…

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• How to Track Your Online Reputation

by Wayne Coakley

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Misinformation and rumors about your MH business can dominate search engine results.

Read more…

 

• The Lights Are On, But You’re Not Home?!?

ron-d'ambra-210warranty-posted-manufacturedhousingpronews-mhpronews-com-50x50-by Ron D’Ambra

When I first started in code enforcement for our industry, I was handed a desk copy of the “Manufactured Home Construction and Safety Standards,” known as Part 3280, and told to read it, understand it, and never forget it, so I did.

Read more…

 

• Experience and Innovation – Our Industry Needs Both!

by Tom Fath

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55The MH Industry was originally built by entrepreneurs with a dream.

Read more…

 

• New Manufactured Home Charity Launched

by Katie Hauck

KatieHauck-HauckHomes-manufacturedhousingretailer-IL-posted-MHProNews-com-50x50-MHGives, the new manufactured housing industry charity, is designed to bring together people with business skills and expertise to make a difference in the lives of children around the world.

Read more…

 

Manufactured Homes + Communities – “An Incredible Message” – Inside MH Video with John Caron 

by L. A. “Tony” Kovach

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We’ll let John Caron – whom we interviewed for this episode of Inside MH – tell you about his significant history in manufactured housing, MH Communities and in real estate investing in his own words.

Read more…

 

• Another Cup of Coffee with… – MH Industry Leaders Exclusive Interviews 

a-cup-mhmsm-comAre you having A Cup of Coffee with… withdrawals this summer? Every month, there are THOUSANDS of hits on the exclusive interviews revisited below!

Read more…

 

• It’s All About Happy Customers, Experts and You!

 by L. A. “Tony” Kovach

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If we had to summarize in a sentence a guiding principle of the Inside MH Road Show, it could start with the headline to this article.

Read more…

 

New and Updated Websites for Manufactured Housing – 4 Way to Make them Pay 

by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-If we had to summarize in a sentence a guiding principle of the Inside MH Road Show, it could start with the headline to this article.

Read more…

 

• Manufactured Housing and Achieving Net Zero

by Steven Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50= (1)Since 2010, Modular Lifestyles has been seeking to build and prove that affordable manufactured homes can reach “Net Zero” quicker than site-built homes in CA.

Read more…

 

• Texas Town Reverses Decision, Votes to Allow Manufactured Housing 

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1In a July 9, 2015, MHProNewsDaily Business News (DBN) post, the city council of Huntsville, Texas was set to prohibit manufactured homes (MH) from being sited within the city limits unless they are in a manufactured home community (MHC).

Read more…

 

Questionable FEMA “Request For Information” Regarding Standardization Of Manufactured Housing Floor Plan Designs

by M. Mark Weiss, JD

MMarkWeiss-PresidentManufacturedHousingAssociationRegulatoryReformMHARR-postedMHProNews-com-50x50-Attached for your information and review is a copy of a self-explanatory MHARR communication to Federal Emergency Management Agency (FEMA) Administrator W. Craig Fugate regarding a FEMA “Request for Information” (RFI) addressing the “Standardization of Floor Plan Design for Manufactured Housing Units.”

Read more…

MANAGEMENT

• Do you have any “Emotional Deadwood” hiding out in your organization? 

by Tim Connor, CSP

tim-connor-mhmsm-comJust what is emotional deadwood?

Read more…

 

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• 3 Weekly Wisdom Tips for a better life

by Tim Connor, CSP

tim-connor-mhmsm-comOne of the major contributors to stress and therefore illness and even death is the lack of patience.

Read more…

KnowledgeSharedKnowledgeMultiplied-ReadHereMastheadMHProNews-com

It only takes a few seconds. Subscribe to the the MH Industry’s top FREE emailed news updates. Its the fastest, most comprehensive way to stay up with Industry News, Tips and Views Pros can use. ©

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


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