President Donald Trump’s Historic Opportunity for America’s Rebirth

February 16th, 2017 No comments

The President of the United States (POTUS), Donald J. Trump’s agenda could be described as a blend of common-sense Republican, Democratic and Independent political positions. His policies aim to correct problems that have dogged our nation for decades, regardless of which party holds the Oval Office.

As an example, when did we last see a winning Republican primary candidate rebuke a president in his own party for his policies, as well as the policies of his Democratic predecessor?

Candidate Trump had the guts to take on what he described as POTUS Bush 43’s and POTUS Obama’s foreign affairs and trade strategy blunders.

Mr. Trump was equal opportunity in his critique of what’s gone wrong for the “forgotten Americans.”


GOP, Democrat, Independent and collage credits, Donald J. Trump photo credit, Florida Business News.

His team’s proposals were embraced by blue collar Democrats, Tea Party Conservatives, independents, and a host of others, while challenging political and media elites. Mr Trump routinely defied political correctness and gravity, with millions responding to his straight talk.

Our new POTUS has defiantly staked out “America First” positions that go contrary to some traditional Republican and Democratic stances, on matters such as open borders and free trade.

For example, promoting “smart trade” rather than “free trade” deals that shipped U.S. manufacturing and jobs overseas. The new administration is taking on pro-business, pro-domestic energy, pro-growth and pro-jobs approaches.

Early Results? 

In a string of executive moves and nominations, the White House is leading-the-charge to restore a safer nation with a more robust economy.

Investors and the stock markets are responding positively. Small business optimism has soared.  One of my personal favorite lines so far is Vice President Mike Pence saying that the new administration was going to be “in the Promise Keeping Business.”


Mike Pence, left, Donald Trump, right. Original photo credit, PBS. Collage credit,

Opposition Game Plan

The opposition among left-leaning Democrats has witnessed paid protestors leading demonstrations that resulted in cases of violence and destruction of private property.  Those billionaire George Soros connected efforts are described by pro-Clinton media wags as if they were real, organic protests.


Image credit, Masthead Blog Industry Commentary,

They’re not. They’re staged events, made for TV, the New York Times, Washington Post and other like-minded, left-of-center media to “report.” They might be described as “faked news.”

“Real,” but staged = faked.

Efforts to slow-walk POTUS Trump nominees, or to illegally leak information to embarrass the White House, are examples of the left’s game plan to stop the president’s agenda.

Let’s be clear.  If the president, Congressional Republicans, and enough moderate Democrats work together to enact his pro-growth agenda, the next four years will lead the nation to the best economy in well over a decade.

Some Republicans are lurking in the background, hoping to undermine the president too.  RINOs are only too happy to weaken the “Drain the Swamp” presidential initiatives — if they can do so without looking like traitors to their own party.

Barring truly misguided anti-American efforts, expect big growth and success by the Trump Team’s “Make America Great Again” agenda.

But how can that be kept going beyond his 4 or 8 years in office?

The answer may be found below.

Let’s survey why the president ought to consider implementing a variation on a concept POTUS Franklin D. Roosevelt floated, but never accomplished.

PromisesBeingKeptMostAmericansRepublicansDemocratsAgreeFreeBeaconMastheadBlogMHProNewsInsuring Long-Term Greatness for America

What the U.S. has experienced for decades has been a pendulum swinging back and forth in DC that has resulted in less economic growth and more division in our nation.  The Trumpian coalition has always been there, because America is still very much a center-right nation.

Millions in that same center-right coalition of Trump supporters turned several blue states red after President Obama took office.  Governorships and about 1,000 seats at the federal, state and local level have flipped to Republican control. Almost 2/3 of the states are in Republican control.

That last point is the one that makes a golden, historic opportunity for a president – not afraid of bold, decisive plans and action – possible.

By mobilizing his passionate base of supporters, via social media and live rally events – like the one planned for Melbourne, FL this Saturday – our businessman president could set a course that would be extremely difficult for the left to reverse. Here’s how.

Fixing America’s Course as a Center-Right Nation

President Trump could initiate the legislative steps necessary to reset the number of Supreme Court Justices from 9 to 11, or even 15.  We should remember that over the years, the number of “Supremes” has fluctuated from 6 to 10, per (1).

That done, let President Trump nominate, and the U.S. Senate confirm, the added number of “originalist justices,” in the mold of Antonin Scalia.

That would serve to preserve the stability of law as intended, within constitutional limits.

Time For Justice Message Shows Law And Punishment

Time for Justice, Masthead blog,

Other Federal Judges

There should also be a move to revamp the federal bench, below the Supreme Court level, framed in a fashion that prevents judicial activism.

President Trump and VP Pence have often said that the law should be enforced.  That’s common sense.  Without applying a law as intended, how can there be equal justice under the law?

So, if a judge goes rogue and changes the law on a personal whim or for political reasons, then we have made black robes matter far beyond the powers the framers of the Constitution’s intended.




Failure to enforce the law is harming millions of Americans. Professionals in our industry can point to laws like the Duty to Serve in HERA 2008, or the “enhanced preemption” found in the Manufactured Housing Improvement Act of 2000, as examples of laws that have languished, due to a lack of bureaucrats and/or judiciary following the law as written and intended. Photo credit, Sunshine Homes.

Constitutional Revisions?

Declaration of Independence and the framers of the Constitution wanted a nation of limited federal powers.  By limiting federal power to those duties specifically assigned, part of their concept was that state and local governments would be far more accountable to “We, the People.”  You or I can make the trip to the town hall, county seat or state capital far more easily than going to Washington, DC.

Article 1, Section 8 specified what powers the federal government has and can legitimately spend taxpayer money on.  The 10th Amendment then specified that those powers not specifically given to the federal government are reserved to the states or the people.

Those limits were slowly subverted, by members of both major parties. Let them be reestablished, and by doing so, we’ll see not just a 4- or 8-year economic boost.  Why?  Because there would be decades of growth, as national and international investors will no longer have to worry that some new administration will skyrocket taxes or impose monopoly-making and job-killing regulations.


Image credit – Like Success.

Originalist-minded thinkers could frame a bill that could pass the necessary states to make that change part of the Constitution via an amendment, and thus permanent. Republicans could almost do this without Democratic support today, given the heavily GOP balance of power in the 50 states.

We should also restore and expand the use of letters of marque and reprisal.” (2)  Why not allow ex-military personnel to establish their own units to fight ISIS and other terror groups? Why not let them stop the Somali pirates raiding shipping in the Indian Ocean?

Private enterprise may do a better job of that, and with only indirect taxpayer costs based upon specific results.

Permanently Reject Socialism

There should also be required of every student a basic education in honest American history and the meaning and importance of our Constitution.

While institutions such as Hillsdale College offers free online classes on this for adults, wouldn’t it be wise to teach junior high and high school students why free enterprise is better than socialism?  Shouldn’t students be taught the truth about how socialism failed in Venezuela, Cuba, North Korea, the USSR, China or anywhere else that it has seriously been implemented?


Florida (top) and Cuba (below) at night from space. Once more prosperous, Cuba under Castro’s socialism has become an economic basket case. Free enterprise in America works. Photo credit, Discover Magazine.

Learning a Trade or Profession

President Trump talked about the tragedy of wasted talent on the campaign trail.   We need to return to Dr. Martin Luther King’s apt vision of the dignity and value of all honest work undertaken with excellence.

We need trades people, housekeepers, delivery, repair, hospitality, food service, retail, wholesale, energy, education, first responders and thousands of other positions that employ millions honestly.

The only way to end dependency and the attraction of drugs and illegal behaviors is to create a nation where honor, labor, and morality are rewarded.  This is where the president’s call to repeal the Johnson Amendment (3) is so wise. Why should the free speech rights of religious leaders be limited, when labor, business or other leaders’ speech is permitted?

The president has the will, advisors, and savvy to make these and other changes needed to create a peaceful, new and long-lasting American rebirth.  We as a nation have been given a big second chance.

Abraham Lincoln once said,

America will never be destroyed from the outside.

If we falter and lose our freedoms, it will be because we destroyed ourselves.

Donald J. Trump and his team can make this happen.  The thoughts above may help spark the deeper planning needed to turn concept into reality.  In that way, the American Dream will be reborn, and future generations will experience the promise that has long made the U.S.A. what President Ronald Regan called the shinning city on a hill. ##



(1) “The U.S. Constitution established the Supreme Court but left it to Congress to decide how many justices should make up the court. The Judiciary Act of 1789 set the number at six: a chief justice and five associate justices. In 1807, Congress increased the number of justices to seven; in 1837, the number was bumped up to nine; and in 1863, it rose to 10. In 1866, Congress passed the Judicial Circuits Act, which shrank the number of justices back down to seven and prevented President Andrew Johnson from appointing anyone new to the court. Three years later, in 1869, Congress raised the number of justices to nine, where it has stood ever since.” – source

(2) “In the days of fighting sail, a letter of marque and reprisal was a government license authorizing a person (known as a privateer) to attack and capture enemy vessels and bring them before admiralty courts for condemnation and sale.” Wikipedia.

(3) Washington (CNN) President Donald Trump reiterated Thursday a campaign promise that he used to successfully appeal to evangelical voters: a repeal of the Johnson amendment, legislation that limits the ability of religious tax-exempt organizations to endorse or oppose a political candidate. Feb 2, 2017. ###

(Image credits are as shown above.)


Publisher and Industry Consultant, L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka


February 10th, 2017 1 comment

Martin Luther King Jr. Day was beyond busy for an already busy operation here. So, what was conceived as a Masthead post weeks ago, will finally happen today.


Image credit, Before It’s News.

Each of us have flaws, and Dr. King was no exception. Nevertheless, his bold leadership and lessons ought to be studied.  He should inspire our industry and manufactured home owners too. King looked discrimination in the eye, called it out repeatedly, and protested peacefully in order to effect change.

His protests were media covered events.

King wisely shunned riots and violence. Through writing, public speaking, organization, legal, lobbying and other action, King won over hearts, minds and the money needed to carry on.

When you look at America today vs. 50 years ago, it’s a very different nation. A far better one.

Analogies Limp

Analogies are useful, but all analogies are imperfect and limp to some degree. This Dr. King analogy applied to MH limps some too. But the lessons for our industry are absolutely relevant.

Given the huge need for affordable housing – and our MH Industry’s unique ability to fill that need – we must also admit that we’ll never fully tap that ability until we beat the discrmination that holds our industry in chains.


Image credit, MHProNews.

Manufactured home owners and businesses suffer from subtle to tremendous discrimination. The playing field had been so unlevel for so long, that too many in our professional ranks grumble but accept the status quo, rather than resist it.

You can see the ignorant bias against MH in issues such as:

  • Media coverage of MH, often slanted against us, with disrespectful verbiage too.
  • Regulatory overreach by HUD, others.
  • The Duty to Serve. The GSEs, with the FHFA’s cover, have long treated manufactured homes unequally.  We beg for scraps due us by law in 2008, why?
  • Anti-MH NIMBY slows or stops new manufactured home placements and developments, and the list could go on.

Today’s made-for-television protesters-for-hire, or rent-a-riot troublemakers aren’t what The Masthead is suggesting for manufactured housing professionals and homeowners; nor is it what Dr. King used.

Prudent, planned action is the ticket.


Associations in Action

Tomorrow’s Homes is an example of good deeds deserving of good publicity.

JD Harper lead AMHA members beating back a discriminatory tax plan in his state is another.


JD Harper, photo credit, Linkedin.

When we ask for and get useful comments from association executives, like Andrea Reichman’s useful statements on mobile home fires, and how those relate to manufactured housing. Each step taken to debunk myths, when done repeatedly, could make a big difference for our industry with the media, public officials and the home buying consumers see our homes.


Andrea Reichman, OMHA, photo credit, LinkedIn.

Important Questions for YOU

How many associations are using their Capitol Day visits as media events? How is NY Housing’s House on the Hill media day going?

As even these quick examples reflect, there are good examples in our industry, as well as numerous professionals with good ideas.

Education, protests, lobbying, legal and other forms of positive as well as protective steps are needed, don’t you agree?

We hereby invite your input on this topic of discrimination against manufactured housing and manufactured home owners.


Text Graphic, MHProNews.

Q1. What do you see as discriminatory against manufactured housing and/or manufactured home owners?

Q2. How do you think the professionals of our industry ought to respond?

Please email me your thoughts, and clearly indicate if you’re sending it on or off the record. Subject line: MH Discrimination.

What say you? ##

(Image credits are as shown above.)


Tony will be presenting at the 2017 Tunica MH Show March 27 on the subject of successfully engaging the media.

By L. A. ‘Tony’ Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Frank, Frustrations, and Free Enterprise February in MHLand, 2017

February 6th, 2017 No comments

Let’s be frank.  As nice as a roughly 15% growth of 2016 over 2015 is, manufactured housing could be several times larger than its current annual shipment rates.

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The Trump Administration which is touting more pro-business postures, offers the manufactured housing industry an amazing opportunity.

Will the free enterprise solutions to the affordable housing crisis – that manufactured homes uniquely offers – be capitalized upon?

Stay tuned…




No one in media or trade publishing covers prefab, modular and manufactured housing in as much depth and frequency as MHProNews and MHLivingNews do.  We are also by far the most read, and most trusted source for Industry News Tips and Views Pros Can Use.  ©

Every segment of the factory-crafted home market should periodically step back and see the broader picture.

Those in MHLand ought not overlook the rising role of modular housing in the marketplace, many do get it now.

The reverse is also true.  Each side of factory-built homes represents a vital option for housing seekers.


Image and negative news holds the MH industry back. But that’s an educational issue, as Chet Murphree and James McGee said on camera over a year ago. We now know that the 2016 new MH shipment totals were over 80,000.  But that is still a shadow of what the industry produced in the 90s or early 2000s. Given the affordable housing crisis, many may see the potential to hit 300,000 or 400,000 or even 500,000 annual shipments can be done in a sustainable fashion.  That will occur more rapidly when systemic changes are made by serious manufactured home players, acting on the local and regional levels.

In some ways, modular construction faces fewer stigmas, something that exclusive modular producers and their associations often highlight. Oh, that they would see the wisdom for uplifting all facets of factory-built homes.  It’s a wiser path for all. MODs and HUDs ought not to be I conflict, they ought to complement each other.  It’s doable, factually, as this linked video interview demonstrates.

Currently HUDs far outpace SF modular production.  But that could change, and if more large modular projects with MF use are considered, the who is the larger segment of factory crafted homes question deserves a closer look.


As the weekend Masthead commentary on the Rolfe Blasts MHI report reflected, it’s not about blasting for the sake of attack.  Its about identifying patterns of activity, and how they can be improved, for the benefit of all. The screen capture above is from the Daily Business News, click here or above to see that read, red hot report.

The frustrations of what holds back the industry are self-evident.  Frank Rolfe said it well when he stated, “Probably the greatest enemy to the growth of the mobile home park industry into a mainstream form of real estate investment is … our industry itself.”  That’s true, not only for the community sector, but for the reset of factory built housing – HUD Code and modular.

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But there are external challenges aplenty. This months featured articles reflect the obstacles and opportunities that exist.  There are news reports, products, events, services and more in store in dozens of February articles listed below.

As we noted in the weekend Masthead, it is long past due for the industry’s various voices to sit down and candidly, privately sort out how to create more cohesion and inclusion.  This writer tried for over a year privately to address issues that finally needed to go public.  Perhaps, under the growing scrutiny of industry voices like Rolfe’s and others, the players will take the prudential steps necessary.

Until then and beyond, MHProNews and our sister site, MHLivingNews marches on.

Knowledge is potential power, and promoting knowledge is powerful too. So, with no further adieu, the Featured Articles and Reports for Frank, Frustrations, and Free Enterprise February in MHLand, 2017 are below.


McGlinchey Stafford Survey of Latest Manufactured Housing Legal Decisions

by Marc Lifeset, JD
MarcLifesetJDMcGlincheyStaffordmanufacturedhousinglaw-postedManufacturedHousingIndustryMHProNews-50x50McGlinchey Stafford is proud to provide the Manufactured Housing Update to the manufactured housing industry.
Read more…


Faster New Home Sale$ Growth, Getting the “Total Package”

StanPosey-SunshineHomes-Redbay-Alabamaby Stan Posey
Industry projections are that new manufactured home shipments in 2016 will be up about 10 to 12 percent over 2015.
Read more…


Publication Flip-Flops on UMH, NPR Effect in Play

by RC Williams


UMH Properties (NYSE: UMH) celebrated its 50th anniversary at the New York Stock Exchange last week, including ringing the closing bell.
Read more…


Security Mortgage Group Finances $10,007,000 for Several Communities in one week

by Security Mortgage Group
ROCHESTER, N.Y. – Security Mortgage Group
, a national award-winning MH Community lending broker, is pleased to have recently provided $10,007,000 in financing in one week for several manufactured home communities nationwide.
Read more…


“An Elephant Ass,” Understanding GSEs, Duty to Serve, Manufactured Home Lending

by Soheyla Kovach


The manufactured homes chattel lending market poses challenges and risks for the enterprises
Read more…


Cordray Defiant, Says Trump Won’t Change Agency

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsConsumer Financial Protection Bureau (CFPB) Director Richard Cordray has finally spoken in the wake of President Trump’s inauguration, per the LA Times.
Read more…


Northpoint Commercial Finance Expands Field Sales Organization

by Northpoint Commercial Finance
NorthPointcommercialFinance-logo-postedomMHProNewsAlpharetta, GA, January 30, 2017 – Northpoint Commercial Finance, a diversified inventory finance lender, is pleased to announce the hiring of three additional Directors of Business Development.
Read more…


Tiny Prefab Builder Takes His Show on the Road

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsPatrick Kennedy, owner of Panoramic Interests, a San Francisco, California based developer specializing in prefab homes, believes he has a partial solution to the Bay Area’s chronic homelessness problem. Read more…


Clayton Homes commemorates business milestone with 60th Anniversary Home Berkshire Hathaway homebuilder unveils special edition home model in 2016

by Clayton Homes
ClaytonHomes-logo-50x50MARYVILLE, Tenn. — Clayton Homes, one of the largest builders of manufactured, modular and site-built homes combined, designed a special edition manufactured home to celebrate 60 years in business.
Read more…


It’s all in the questions

by Tim Connor


Over the years, I have considered the difference between people who consistently do well in life – their careers and relationships and people who struggle.
Read more…


U.S. Existing Homes Sales Rise in December, MH Industry Response

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsData from the National Association of Realtors (NAR) shows that home sales continued their growth in December, as more buyers reached the market before the end of the year.
Read more…


2017 Tunica Manufactured Home Updates

by Tunica Show
Read more…


Industry Should Stay the Course in Duty to Serve Efforts

by Jim Ayotte
JimAyotteFloridaManufacturedHousingAssociationFMHA-IndustryVoices-ManufacturedHousingIndustryCommentaryMHProNews50x50I appreciate the way that MHAAR respectfully criticized my commentary on the Federal Housing Finance Agency’s (FHFA’s) final rule to implement the “Duty to Serve” (DTS) requirements as being “far too charitable,” but the criticism was misdirected.
Read more…


Security Mortgage Group Finances 80,032,500 for Several Communities

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsRochester, New York-based Security Mortgage Group, a national award-winning MH Community lending broker, has provided $80,032,500 in financing for several manufactured home communities throughout the nation over the last few months.
Read more…


“All Things Considered???”

by Industry Voice
IV-IndustryVoicePostedMHProNews-50x50aPerhaps it’s too much to ask a “news” show called “All Things Considered” to actually consider “all things” or, at least “all things” concerning the subjects they choose to consider.  After all, “all” covers a lot of ground.
Read more…


Jim Visser Honored, the Journal of Manufactured Housing now History

by Soheyla Kovach.


The publisher of The Journal of Manufactured and Modular Housing, Jim Visser, was honored at the 2017 Louisville Manufactured Housing Show with the framed ‘thank you’ document, shown in the photo at the left.
Read more…


County Levies Stiff Fine in Dakota, as Trump Primes XL Pipeline

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a case that dates back to 2014, Williams County, North Dakota officials have re-instituted a $1.2 million fine against Western Petroleum LLC and its parent company, Pilot Thomas Logistics.
Read more…


Is your life purpose: what you have, what you do or who you are?

by Tim Connor
tim-connor-mhmsm-comMany people in life send mixed messages to their family, customers, employees or even total strangers creating confusion, a lack of trust and yes a lack of integrity with what they believe, stand for or how they will be remembered or even who they really are.
Read more…


“Stop, Thief!”

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNews of a theft in Purcell, Oklahoma, indicate arrest warrants are outstanding for a man and woman charged in McClain County District Court with knowingly concealing stolen property.
Read more…


Trump’s Regulation Cuts Could Have Major Impact on MH

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThroughout the 2016 presidential campaign, Donald Trump was very clear on one thing he wanted to change – regulations. Read more…


Flemming Was His Name

By Greg McClanahan
I wanted to share a few thoughts about what I think is a key element to achieving successful outcomes in our lives and in our business activities.
Read more…


Buffett Supports Trump Picks, Soros Has Other Ideas

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsAs President Donald Trump enters his first full week of office, his cabinet picks remain the front and center topics of discussion.
Read more…


Tough Times for Tiny Home Builders

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhile tiny homes may be all the rage in popular culture, local governments and regulations have made things tough in Washington State.
Read more…


Life changing moments in 2017

byTim Connor


Ever notice how a person’s life can change from one minute to the next?
Read more…


Tornadoes, Severe Weather Ravage South, Misconceptions Abound

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe southern U.S. was severely affected this weekend, as tornadoes and storms destroyed homes, injured dozens and killed 16.
Read more…







L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Frank Rolfe, Darren Krolewski, MHI and Media Engagement

February 5th, 2017 No comments

The Top Line – Media Engagement Matters to Your Operation’s Bottom Line. That’s why this issue matter$ to you.

In another exclusive report from the manufactured home industry’s largest and most trusted news source for professionals, MHProNews published extensive comments by Frank Rolfe, Darren Krolewski and others on the issue of MHI and Media Engagement.


Screen capture from the Daily Business News, click here or above to see that read, red hot report.

Let’s begin a focused commentary by saying that every word published from every source in Matthew J. Silver’s hot article, entitled:

Frank Rolfe Blasts MHI for Poor Media Engagement, Industry Reactions

each quote spotlighted an important aspect to this issue. 

For keen readers of Frank Rolfe Blasts MHI for Poor Media Engagement, Industry Reactions, please note that while Rolfe was blasting MHI’s news media practices and Darren Krolewski was defending them, each made cogent points, and both had penetrating insights.

Let’s also stipulate that the Manufactured Housing Institute’s (MHI) challenges in working with the news media are not to be underestimated. Rolfe is 100% correct in saying (paraphrase) that a reporter can be hard charging. A journalist might be on the attack from the moment an interview begins.

Darren Krolewski is right in saying there is so much more bad news than good.

Krolewski observation begs the question. Should it be so?  


The flip of Krolewski point out ought to be, this: isn’t there in fact more good news than bad? So isn’t the issue that the good news isn’t being shared enough?  We in MHLand should be loud and proud! Fact-based reports like the one above belie the pictures that NPR or MHAction present. Are there bad or problematic actors in the industry? Sure, and MHPros routinely condemn those who harm MH home owners and the industry’s image, see Industry Voices.



Matthew Silver.

In Matthew Silver’s article, we did not use all of Rolfe’s words, nor all of Krolewski’s.

In every article, in most videos, there are things as a writer or editor that you must leave out, so that the report or video is digestible.

That said, unlike any mainstream news source you could point to, MHProNews will in the coming days publish Rolfe’s, Krolewski’s and others full on-the-record comments, within the scope of our editorial guidelines. Their words will appear on Industry Voices. There is a lot of posting to do on the popular Industry Voices blog, on a variety of topics. Those voices are your industry’s peers. So please do stay tuned.


Image credit, Pinterest.

Let’s preview what Krolewski said that was not published yesterday, and the reason why, because it was demonstrably topspin. We’ll get to that after a brief background on how Krolewski and I met, because it is very relevant to this media engagement topic.

 Media Engagement — Background on meeting Darren Krolewski

First, Darren and I have known each other for about eleven years. I met him while doing a project with a sizable MHC operation; he and his dad – BJ Krol – came to do an evaluation of two regions for that community owner and a manufacturer working with them. One of the regions in BJ and Darren’s report was being managed by another person at that same company, the other regional supervisor was me. I still have the report, call me if you are curious to see/discuss it.


Image credit as shown above.

Summary?  My team’s region was highly praised, and BTW, our smaller region outperformed two other larger, better funded regions combined.

The bottom right magazine story is from the project that BJ Krol and his son Darren came to evaluate. The article on the left was published in the Chicago Sun Times Newsgroup – that was for a project with a different client. Each point to the value of media engagement. Proper, honest Media engagement pay$. But it requires a solid foundation first! The media doesn’t want fluff, they want interesting, ‘red meat.’

Part of that project was about my personal efforts at media engagement on behalf of that MHC. My team took a backsliding region, with a problematic reputation in the broader community and region. We turned it around in under a year (again, I have the records, and glowing references). The local news media sat up and took notice! Why?

Because about 8 years before Rolfe’s 2014 NYTimes article, we invited the media in.

The first big published story in the regional press read so well overall (see image at the left), that it might have looked to some like an advertorial.

But we paid nothing.  We promised nada. We wrote not a word of it, but we did share visual elements, which they gladly accepted and many of which they used.

That regional magazine’s report glowed. Why?

Because residents were happy, and what was a kind of grungy locale before, had became a neighborhood. It was how you turn 2 stars into 3.5 on a modest budget. That MH community became a really good place to live. Revenue, collections, sales all improved dramatically. There’s more than one comment on my LinkedIn profile, one from a local pro in that same market, who describes it in his own words.

Media engagement wasn’t the first thing, it was a middle step, after several other were taken.

I think Krolewski will back up the above, because he’s a good guy, and also because we have the


Darren’s father, BJ Krol – wrote in his report, that the work we did with those communities and the media was “light years ahead” of others, and that it was ‘a breath of fresh air.’

documentation, some of which came from him and his father, BJ.


So when Frank Rolfe and his partners buy and improve a community, I get it! We applaud professionals like Rolfe, Lamb, UMH, ROCs or many others who invest and improve the communities they aquire.

That personal/professional experience is one of several reasons why we don’t body slam him on terminology, because overall, Rolfe’s doing a lot of good.

Do I wish – and think it’s to Rolfe’s and the industry’s best interests – that he’d adopt proper nomenclature? Absolutely. He and I have had that discussion, more than once. 😎

Back to Darren and his Comment we edited out

With that segue in place, here’s part of what was left out of Matthew Silver’s linked report:


Darren Krolewski, MHVillage, DataComp.

As an MHI member I think that the organization is moving in a positive direction with bringing on a VP of Communications and some of the work that has been done in recent months to elevate the image of our industry.” – Darren KrolewskI.

Sorry, I respect and like Darren, but that was pure top-spin, so we left that out, while keeping his salient points. MHI is demonstrably not moving in a good direction on communications.  The problems Rolfe cited in Silver’s report began before, and continue after MHI’s new communications VP came on the scene.

Frank Rolfe is far from alone in saying what he has. It does MHI – and the industry at large – no good to praise them on something they’re not moving in a good direction on.

Let’s use an analogy.

Do you praise an employee or agent for the mistake they routinely repeat?


Image credit is as shown above.

Tim Connor says you get more of the behavior that you reward. Of course!


Image credit, Pinterest.

You can encourage someone – or a group – by giving them high fives for where it is merited. So, paraphrasing what Rolfe said, MHI has some nice people. All of us can be nice, all of us can do good. God doesn’t make junk. There is plenty of education, and talent available. There are keepers at MHI.

But when the same mistakes keep getting repeated, even after the VP of communications comes in, there’s a problem.

Displeasure of how MHI handles the media is a comment Rolfe says he hears from MH community owners, and we hear that from MHC and other industry pros too.  We hear it from MHI members, and others in the industry. We hear it from MHI ‘insiders’ too…

The anecdote Silver used about an MHI member laughing publicly at someone who questioned their handling of the NPR story was included in the story, because it speaks volumes.

Own and Correct and Error, When Possible

When I goofed last weekend, I owned it. That should apply to us all. There is none of us – poor, rich or in between – who can claim perfection. All of us can and should learn, from others, and from mistakes – our own goofs, or the errors of others.

Which brings us back to the importance of proper media engagement. The Masthead applauds Rolfe for sounding off on an important issue.

But let me applaud Matthew Silver’s important report for this gem. Let’s quote in brown that brief but potent section in MHProNews assignments editor Silver’s narrative.


matthew-silver-daily-business-news-mhpronews-comThe Industry’s Irony…

What overly sensitive professionals may miss in industry-politics charged issues are what largely unites the industry.  Rolfe, Dare, Fath, Kelley, Krolewski and Kovach – all these and other voices not cited in this report want to see the industry grow.

So why aren’t critiques of MHI taken and given in that spirit of the search for a path for long-term, mutual growth?”


Photo credit, MHProNews.

It’s long overdue for MHI to get over whatever it is that keeps them from listening and engaging – not only the media – but also with their own members. Going to MHI meetings are often like going to a lecture.  Why? Where’s the listening? Neither this Masthead writer nor others who critique MHI are saying ‘blow the association up.’  Todd Lamb’s quote in the Silver’s report was clearly meant to encourage them.

Should “MHI Task Forces” be peopled only by insiders who go along, to get along?  Has MHI asked Rolfe, myself or others who have actual results to point to, to be on a media engagement or educational task force?

I’ve not asked Frank, but I’d be surprised if he was invited in….


Let me draw towards a close with demonstrable examples. Under MHARR’s new president, they have become quite responsive to our questions. Many if not most state associations we ask for comments, ditto. We ask company presidents for comments. We routinely get them, often in short order.

Why not MHI?

Among the many powerful quotes and insight in Silver’s report is this gem from Frank…


Frank Rolfe, photo credit, MHProNews.

When you refuse to talk,” says Rolfe, “it looks to the public like an admission of guilt, and when you refuse to promote your product it looks like you are embarrassed by it.”

We self critique, and as Krolewski and others well know, we as a pro-industry trade publisher listen to the critiques of others. Will key people at MHI listen?

The quote from Rolfe we closed on in Silver’s report, is what MHLivingNews and MHProNews have been doing for years.

Our work has been based on real world experiences. That project Darren and BJ witnessed wasn’t a one-off. We’ve done those kinds of positive things for years. So why doesn’t MHI want to learn about them from us, Rolfe or the many others in the industry who are trying to do it right, but may not be part of the ‘insiders club?’


Image credit is as shown above.

Doesn’t MHI want to share those positive experiences with others, so the industry will grow?

We welcome working with anyone who is forward thinking, solution oriented and has good will. We aren’t waiting on MHI or anyone else, but we’d encourage them to be involved with us too.

We will be doing presentations in Tunica on March 17th on the issue of media engagement. Let me encourage MHI to have all of their top people there.  YOU should be there. Because what we’ve done with media engagement and communicating with and as media has produced bottom line results for the majority of those we’ve work with over the years.

The reason MHProNews and MHLivingNews exist is to engage professionals, the media, and the public as media. It’s profitable to engage the media, when it is done properly. Rolfe and others who successfully do media engagement can tell you, it’s not easy, but it pays off.

If you haven’t already see Silver’s red hot report, it is linked here. “We Provide, You Decide.”  © ##

(Image credits are as shown above.)


While widely known for being the #1 B2B and B2C MH publisher, Tony is also the most endorsed marketing sales management pro in MH consulting, with years of successful experiences in retail and communities. Tony will be presenting at the Tunica MH Show on March 17th on media engagement.  Mark your calander, plan to attend. Stay tuned for details. 

By L. A. ‘Tony’ Kovach.




L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Correction! Accountability, Politics, Media and Manufactured Housing

January 30th, 2017 No comments

Let’s start with something I will close on.  As a seasoned association executive told the Masthead, they ‘are not in the business of defending bad judgments or bad actors‘ who cause the troubling headlines that impact manufactured housing.  Please, hold that wise thought, as you read what follows…

The Hebrew Scriptures, commonly known by Christians as the Old Testament, tell us numerous historic, thought provoking and inspirational accounts from people’s whose names billions have come to know well.

There is David and Goliath, a reminder that the smaller and weaker can overcome the strong. There is Moses, who Scripture says was initially not a great speaker.  Yet, he rallied his people, and with God’s help, he led them to freedom. There was wise Solomon, Ester, and a host of other women and men who in faith did amazing things, often against great odds.

Let’s tarry for a moment on David.


David sent a servant to get Bathsheba, image credit, Free Bible Images.

Once David became king, he was wise and successful.  But he was also tempted – as all of us are – each in


The son of David and Bathsheba’s illicit union was the historic figure, Solomon. Image credit, Real Life Hereos.

our unique way.  One day, David spotted the lovely Bathsheba (“Bat Sheva,” in Hebrew), and “took her” unlawfully.  Once he realized that the crime he committed was going to be exposed, he plotted to have her husband Uriah killed.  Once that murderous deed was done, David took Bathsheba as his wife, one of the many wives the king enjoyed.

This very human David is held up for Christians and Jews alike as a model, why?

David sinned, his evil plot was quietly exposed. He repented and sincerely begged God for forgiveness.

David was accountable; and even the great king took his correction.  For that and his many brave and good deeds, he is cited in Scripture as “Beloved” of God.  Beloved is also the meaning of David’s name in Hebrew.

In our modern times, as then, people are “found out.”

Mistakes, misstatements, plots, and evil deeds are exposed.

Did your mama ever tell you to act in private as if everything you did would end up on the front page of the New York Times?  In the age of whistleblowers, WikiLeaks and an often agenda-driven media, rest assured that any misstep – real or imagined – can become someone’s

  • headline,
  • viral video,
  • or social media post.

Is accountability a curse, or a blessing in disguise?

Politics, News, the Media and Manufactured Housing

NPR previously reported on the automotive world that the “National Safety Council…says it currently estimates that last year, “38,300 people were killed on U.S. roads, and 4.4 million were seriously injured, meaning 2015 likely was the deadliest driving year since 2008.””

The odds of a car occupant dying in a transportation accident were 1 in 47,718 in 2013, said the Insurance Information Institute.

Now, let’s compare that to mobile and manufactured home fatalities.

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Per ResearchGate, between 1985 and 2007, some “43.2% (536 of 1240) of US tornado fatalities occurred in mobile homes.” We industry professionals must note, that they – as is sadly common in the media – make no distinction between HUD Code manufactured homes, and pre-HUD Code mobile homes.

So, based upon those numbers – on average, during a roughly 22 year period covered by their study – 24.36 souls died each year who lived in a mobile or manufactured home.

The BBC reported in September of 2013, that some 20,000,000 Americans lived in mobile or manufactured homes.  That number might be low, so we found it useful for the following calculation.

Based upon the BBC’s numbers that some 20 million Americans are living in an MH, the odds are 833,333 to 1 in an MH resident’s favor that they won’t die in a mobile or manufactured home during a tornado.

To rephrase, that means that during those years, those living in a mobile and manufactured home are some 17.46 times safer (less likely) to die in their home during a tornado, then they are likely to die in their vehicle due to a fatal auto accident.

Yes, those numbers are not precise, but they are close enough to have real meaning for anyone seeking the truth.

The truth properly told ought to be an essential part of how we define ourselves.

No one I know is giving up their car due to the most recent auto fatality reported.  Deaths in cars are accepted, a sad reality of contemporary life.  The risk is accepted in exchange for the value of mobility.

When NPR’s report on auto deaths hit the media, it wasn’t the sensation that their recent reports on mobile home parks and MH Living were. Why is that, please?  Because for far too long, the industry has either taken it on the chin, or has made weak arguments that third parties doing research could poke holes in.


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Of course, there is more to the safety of manufactured homes than the facts above, and we’ll dig into that more with another report planned soon.

But the initial bottom-line takeaway for the moment is this. The odds are wildly in the favor of those living in a mobile or manufactured home that they won’t die in a severe windstorm.

Please note that our various reports and videos on the subject of windstorms – including tornadoes and hurricanes – on MHLivingNews now score at or near the top of Google searches.

Note too that one of those ‘hits’ on the search was a scorching rebuke of an inaccurate claim made by MHI back in 1991 (see graphic, below).  That should give all in MH today reason for pause.  Industry pros ought to think beyond today, looking to the present and future impact of their choices. Good-or-bad news hangs around for years and years online. You never know when it will pop-up, as the example linked above vividly demonstrates.  That’s why we believe that MHI – or any association or business – ought to carefully frame their responses and their own postings.

It’s also why no group can afford to take a totally insulated view. A narrowly decided action can hurt those who made a decision, and in a relatively small industry such as manufactured homes, many others besides.


See link, above.

On MHLivingNews, related reports and videos, we strive to provide accurate information, including safety tips.


Google search results on 1.29.2017.  The ongoing efforts of MHLivingNews and MHProNews are paying off online.  They can be accelerated, given more industry support and involvement.

The top story in the Google search is this one:

Here’s the take away from this part of today’s Masthead.

Accuracy and Accountability are Important for Better Understanding, Credibility and Greater Acceptance.



Graphic credits of the above, MHProNews. 

Accountability, MH and the Media

We’re continuing to gather input from industry professionals on the issue of the NPR’s arguably ignorant, sloppy or biased (take your pick…) reporting of mobile/manufactured home communities.

Among the comments sent for publication is one from the president of a large and respected operation in our industry.  To sum that up, he says on-the-record that he welcomes accountability for his company.


Text image credit, MHProNews.

He welcomes the media to look fairly into his operation.

Wow!  Three cheers for him and his team.


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If more in our industry would seriously take on the value of accountability, let me guarantee you right now that our industry could watch its sales rapidly rise back into the 6 figures a year range.  We’ve said for years, that our potential is no less than 500,000 homes a year, not the relatively modest 80,000 (+/-) achieved in 2016.

Remember. All sales are local. Your location’s results are part of that national total. A favorable local view of our products and services will  in time yield more well qualified customers for you and your operation.

Its just common sense.

Education.  Accurate information.  Accountability.

All of these principles and others of integrity are necessary for our industry to reclaim the kind of sales levels we once enjoyed, and could surpass, given more professionals supporting good PEP messaging.  The public must understand why they can save so much money on a manufactured home, that it’s an appealing and amazing housing option.


Text credit, MHProNews.

The industry can’t accomplish that through shortcuts.

Nor should any savvy pro want to take shortcuts.

The DTS report published Saturday – see this link or from the graphic below – is a must-read for any industry professional who wants a more comprehensive view of that issue, and the links from that report deserve to be followed and considered too.

As noted at the end of that post, we will be publishing the full comments of all of those thoughtfully shared their professional insights and perspectives.  Who else in the MH world is doing as comprehensive a job in reporting?


Collage credit, MHProNews, logos are those of their respective organization, and are shown here under fair use guidelines.,/i>

Accountability and Correction

We routinely get feedback from state and community association leaders, as well as business professionals from operations of all sizes. Those on-the-record comments and insights are shared with you, our readers.


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We also invite both national associations to share their views on issues of the day, as those who are bcc’d on the messages to MHI requesting their input know.  When MHI doesn’t opt to respond, we routinely share their published comments instead. Consider that as modest, polite call for those in Arlington to be more responsive, because as a member and as a pro-industry trade publisher, they ought to be ready, willing and able to express and defend their positions.

After all, we as pro-Industry trade media are looking to advance the industry, which is also the ideal that an association should be striving for too.

That same principle holds true for us, we too are accountable.

Among those we quoted in the Duty to Serve/GSE report linked above is Titus Dare.  Titus holds a very different view from my own in politics, as Dare’s statement on Dr. Ben Carson compared to the Masthead’s (mine) underscore.

One of Titus’ linked articles chides/admonishes me, and at other times applauds some of my published perspectives.

The point?  We – nor anyone else in our industry – should not be afraid of an honest critique. We all have to take the good, along with the tough.

That said, let me now correct myself.

The glitch in our Saturday eblast (emailed news update) was all “my bad.”  Sorry, truly, sorry!  I do the tech part of our popular MHProNews eblast seldom, and perhaps for that reason, I screwed it up.  I should have waited for by truly better half to get back and do it, as she faithfully does.

We all have times when a healthy ‘mea culpa’ is needed.



Which leads us to the next steps.

Growing the Team and our PEP Impact

We’ve continued to engage and evolve in our trade media platforms.  Before going forward, let me note that The Journal will be missed, as is the Merchandiser and other now-defunct publications. Someone or some group might try to step up and fill that gap. But as the historic note in the link above suggests, trade publishing isn’t a task to be lightly undertaken. If someone does, I’d encourage them to strive to be at least as fair, balanced and accountable as we try to be too.

Without accountability and quality, publishing would only be fluff and promotion of somebody’s something.

Segue aside, let’s look at those next steps.


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MHLivingNews, MHProNews and our related video and other engagement efforts are slowly turning the tide among a growing number of the professionals and the public.

Along with – and thanks to – our writers and sponsors – we’re continuing to build on years of work, that has lead to our dominating MH trade media.

Watch for upcoming reports and posts…

  • NPR – and manufactured housing, including that company president’s powerful quote mentioned above
  • Tornadoes, media and manufactured housing
  • Published Comments on Industry Voices from MH Professionals on the above

Thanks for checking out what our writing team is doing on the Daily Business News.  Thanks too to all those who make this ongoing effort to define manufactured homes, our industry’s products and services, in their fair and proper light.

Mindful of our starting point,  none of us ought to be ‘in the business of defending bad judgments or bad actors.

We must define ourselves, or others will define us, often to the public’s and our industry’s disadvantage.  We’ll keep hammering that theme home, until the chorus singing it is loud, proud and clear. ##

(Image credits are as shown above.)


Standing Room Only seminars are scheduled for the 2017 Tunica Manufactured Housing Show. One seminar topic is on MH and media engagement, a “how to.”

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

“Sharp Elbow Accountability!”

January 24th, 2017 No comments

Juanita Duggan, NFIB President, photo credit, NFIB.

What a difference a day makes,” said National Federation of Independent Businesses (NFIB) President Juanita Duggan, in a widely-hailed report on the Daily Business News.

She was speaking of the jump in small business confidence that began on November 9th, the day after Donald John Trump announced that Secretary Hillary Clinton had conceded the Oval Office race to him.

While NFIB – which has hundreds of manufactured housing connected businesses as members – had officially remained mute on the race for the White House, they put out a very useful chart comparing the policy positions of Secretary Clinton vs. Builder/TV Mogul Trump.

That NFIB chart was one of dozens of tools that sources such as MHProNews and other media could then share with readers. It was part of a mosaic including media, political and Everyman personalities that yielded a historic upset, culminating on Friday, January 20th with the swearing in of President Trump.

By contrast, the pre-election hallway buzz by Manufactured Housing Institute (MHI) members in Chicago the week before the election was this. Those members and this writer listened to a pair of paid speakers, who stated that in their expert opinion, that the U.S. Senate was going to go Democratic, and that Hillary Clinton would be POTUS.

MHProNews made a then-bold, different, and correct call — that the Senate, House and the Oval Office could be won by the GOP, led by Donald J. Trump. We worked in concert with millions of other citizens who wanted “America First” for that outcome.

Better Late Than Never

It’s better to be late to a party than not come at all.

It’s therefore better that MHI said in their member message yesterday that then candidate Trump was widely supported by manufactured home residents in key battleground states (to see their document, click here).

Promoting Donald Trump for president among manufactured housing professionals and residents is something that MHLivingNews and MHProNews took on a leadership role in our industry during the 2016 campaign.

In tough times, the argument understandably goes, associations must be cautious.

The Masthead gets and respects that position. Simultaneous to that understanding, we put our own necks out for a year – so that you, any children, grandkids, and loved ones you and we have – could enjoy more of the fruits of our labors once more.

Since his November 9th victory speech, the president himself has extended the hand of friendship to those who opposed him or were neutral during the campaign.

Each of us should do no less, as we strive to work with the new administration – and each other in MHVille – to build a safer and more prosperous America for all.

Sharp Elbow Accountability 


Muay Thai Fighter Hitting With Elbow, image credit, Dreamtime.

The President of the United States (POTUS) Donald Trump’s press secretary, Sean Spicer, sent a pair of messages to the mainstream media Saturday and Monday. Let’s call Spicer’s message Trump-esque, “sharp elbow accountability.”

Spicer’s messages could be boiled down to this. The media would be held to account for their reporting, just as media is supposed to shed honest and accurate light on public officials and policy outcomes.

Manufactured housing pros of all political stripes should cheer the first full day of POTUS Trump in office.  The post-inauguration hours and Day 1 have already yielded American job- and business-saving, job- and business-creating Oval Office initiatives.

One example?

Not even Ronald Reagan pulled together business – and Democratic labor union leaders – together in big meetings on the first full day in office.  Make no mistake, the 2018 and 2020 campaigns are already underway, and if POTUS Trump does as VP Mike Pence has pledged – to be in “the promise keeping business” – then watch for even bigger margins in those upcoming election cycles.

There is already something for most everyone (save perhaps the rent-a-riot protesters and their allies), as a result of the action-oriented down-payment on campaign pledges (see below).

Mark this forecast. POTUS Trump’s combination of pragmatic action and sharp elbow accountability for the media and others will prove potent.

The Business, Middle and Working Class President 

Among the first full day in office action steps of the newly minted president:


Screen capture, Drudge Report.

  • Freezing most federal hiring, outside of national security.
  • Cutting jobs most segments of the federal labor force, outside of public security and safety deparments.
  • Pulling out of the TPP, and calling Canadian and Mexican leaders to set the stage for a replacement to NAFTA.

It won’t surprise the Masthead if this week or next, we see the Dow break the 20,000 mark.

Why? New jobs announcements coupled with America First policy positions are good for the future of American business.

Warren Buffett, Sam Zell and Jim Clayton are among the industry’s billionaires who have said positive things about POTUS Trump since the election.

Mark Weiss, Tim Williams and now MHI are among the industry associations who have come out pro-Trump policies, post-election. “We Provide, You Decide.” ©


Donald Trump, left, and Dr. Ben Carson, right in Detroit during the campaign. Photo credit- CNN – provided here under fair use guidelines.

Once Dr. Ben Carson is confirmed for HUD Secretary, let’s see what the stance of the various associations is on replacing Pam Danner, JD, as head of the MH Program at HUD. The Masthead signaled almost a year ago that Destructive Danner must go, and that Vic DeRose should get a fresh look as her replacement.

pamdannerjdhudmanufacturedhousingprogramfoustcongresspostedmhpronewsDanner has repeatedly harmed MH businesses, consumers and has failed to enforce the MHIA 2000, while going beyond her authority. We’d like to see the state and national association’s sound off on this critical topic about Danner’s future at HUD, in public and soon.

From the Masthead’s perspective, Danner must go. It’s nothing personal, she can be a very pleasant person. But it’s all about accountability for inappropriate actions and inactions. “We Provide, You Decide.” ©

Industry Issues and the Media

MHProNews has – in concert with Industry Voices – lead the way in using sharp-elbow accountability with errant mainstream media reports harmful to the interests of manufactured housing and our home owners.


The collage represents a variety of HUD Code manufactured home styles by various producers from across the United States.

We are routinely the first:

  • to cheer an accurate news report,
  • to spotlight errant news items,
  • and we’ve lead the way for years with foundational stories that document the positive reality of modern manufactured homes.

Of course, we welcome those who join forces on those kinds of efforts.

We must applaud the good, and strive to hold accountable the rest.

Only the Truth Will Set Us Free

It’s sad-but-true that some don’t understand the value and necessity of principled honesty.


Fact-based reports like the one above belies the pictures that NPR or MHAction present. Are there bad or problematic actors in the industry? Sure, and MHPros routinely condemn those who harm home owners and the industry’s image, see Industry Voices.

Years before NPR shot their wad at MHC owner Magar E. Magar Syringa Mobile Home Park, the Daily Business News  reported and tracked that case as a lamentable morality tale.

But in doing so, MHProNews didn’t throw all MH communities under the bus, as NPRs report wrongly did. We spotlighted only real issues and real problems which harmed consumers and ethical enterprises alike.

We aren’t about top-spin.

We’re about the truth-well-told about modern manufactured homes, along with our modular and PreFab home sister-industries.

Media Engagement in Tunica

Please plan to attend the media engagement event the day before the main Tunica Show opens. See this link for more details.

Manufactured home pros don’t have to make excuses for:

  • Our homes,
  • Our lending,
  • For ethical retailers and communities,
  • Our quality installations and safety-minded transporters,
  • Or for the good products, components and services that make our industry great.

We need to learn cohesion and communications that connects with ever-more Americans.

Our thanks to all who in a steady stream came up during Louisville to say ‘thank you for all you do.’ We in turn pointed to those who make our PEP work possible. See and support those banner advertisers on the right.  Thank you! Tallyho! ##

(Image credits are as shown above.)


Standing Room Only seminars are scheduled for the 2017 Tunica Manufactured Housing Show, see this link here.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Louisville and The Don of a New Day

January 20th, 2017 No comments

As the Louisville Show formally was closing down, the oath of office at the inauguration of the 45th president of the United States was taking place.


Two newspapers dubbed it the Don of a New Day in America.

Briefly, the Louisville Show did well, a clear step up from 2016. More details to come next week.


While numbers were wishing for a different swearing in at the Capitol today in Washington – the clear majority of the industry professionals the Masthead heard from at the granddaddy of the manufactured housing industry’s events were pleased-to-delighted that President Donald J. Trump will begin his efforts to create a more robust, and business friendly environment.

Working with Congress, the new president promises:

  • 25 million new jobs in a decade,
  • lower taxes,
  • more common sense, business friendly regulations,
  • more security, safer cities and borders,
  • and America First in all decisions and policies.

This is historic. A clash of the past and future is underway. From sea to shining sea, it is the dawn with The Don of President Trump’s new day.  Stay tuned, it promises to be an exciting 4- to 8-year ride. ##

(Image credits are as shown above.)


Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka