The Future of MH, Scott Roberts and the Tunica Manufactured Home Show!

March 22nd, 2015 No comments

There are many paths to success in Manufactured Housing. For example, we are seeing more communities doing what we suggested some time ago. Namely, that they should be community-based so they can sell into their own MH Land Lease Community or sell onto private property. There are actual new street retail locations opening, as we report new locations periodically in our industry’s best Daily Business News.

There are also a growing number of new MHCs opening, as well as MHC expansions, for the first time in years.

Those who are recycling the used MHs in the MHCs for the 4th, 5th or 10th time have one type of business model that can work. Then there are those – like Scott Roberts – who are investing in new operations that focus on new, appealing and more upscale product.

No wonder that A Cup of Coffee with...Scott Roberts has been a red hot read. Scott will be part of our panel discussion at the Tunica MH Show, The Future of Manufactured Housing. Please see this link for more details.

Speaking of Tunica, this year will be – as MHI Chairman Nathan Smith described it – a “layered event.” What that means is you bring a jacket in the morning, which you might shed in the afternoon. It looks like an umbrella might be a good idea, but it will be worth it to see the dozens of new models, the latest from MH lenders and exhibitors and of course the popular business building seminar series.  In other words, it will be worth the trip no matter what the weather man says or does.

Tunica_ManiufacturedHousingShow-forecast-Yahoocredit-posted-daily-business-news-mhpronews-com--318x430

The link to the 2015 Tunica Show Brochure and more is found here. We’ll be at booth #73, when we aren’t in the seminar room, among the models or in the exhibit hall! We’ll be there starting Monday morning, we hope to see you there too. Kindly stop by and say hi.  

If you aren’t pre-registered, you should bring a photo ID and your business card to get in. Affordable housing is the future, and we’ve got it with MH.  Learn more to earn more, come to Tunica as pros from coast to coast will be doing in the next few days. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars-By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Principles vs Interests and Manufactured Housing Advancement

March 17th, 2015 No comments

When you travel the roads of West Virginia, the mountains may at times limit your choices of radio stations. Such was the case this past weekend, as our videographer and I were making the way back to our respective homes; so I could be with my family, he could be with his and we could step back and absorb all that amazing things that happened during the week. But I’ve digressed, let me veer back to the snipet from a radio show that suggested the topic for today’s Masthead blog post.

All too often we see people, businesses or nations let interests dictate their actions. The person on the radio show was making the point that principles should guide us, always. Interests are important, but sound principles will keep you moving ahead instead of causing you to careen into the ditches, which on some roads in WV can be mighty steep slides down.

time-magazine-cover-left-to-right-MerlynMickelson-HaroldPrince-ArthurDecio-CharlesBluhdorn-posted-terry-decio-inside-mh-ManufacturedHomeLivingNews-com1-532x358

Engaging the Manufactured Home Owners and Professionals – Sharing their Stories

Skyline Homes’ Terry Decio is featured on the latest MHLivingNews.com video, linked here. He will be followed soon by home owners, along with other pros like Jim Clayton, Sam Landy, Wally Comer and others.

What is the principles we are being guided by?

standing-room-crowd-louisville-manufactured-housing-show-2015-mhpronews-

Full house and Standing Room only at SuperCharged Marketing and Sales seminars during the Louisville Show.

To Tell the Truth!

  • Story telling via videos and articles through the eyes of those who know the industry best.

  • The interests of MH owners and businesses ought to be properly aligned

  • When we take good care of our customers, they will routinely show their appreciation

  • The truth well told is powerful

  • Manufactured homes and communities offer what is routinely the best value in permanent housing found in the U.S. today

Because the mainstream media often takes ‘if it bleeds, it leads’ approach, the good news about MH is often blurred. We must all become part of the solution! YOU must be part of the solution, or else, you are part of the problem.

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Solving the problem of image via good communications and training. Come to the 2015 Tunica Show and attend the free business building seminars. Learn how to SuperCharge your Marketing and Sales. Learn the latest in finance news, or lessons learned in MHC management. See the latest homes, products and services in MH. We will be there, and we have stories that will be compelling to share!

Kindly look me up in booth #73, in the seminar room or walking among the homes and exhibits. ##


latonykovach-louisiville2015-mhpronews-business-building-seminars-

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Engaging the Manufactured Home Owner and Resident

March 12th, 2015 No comments

There are a variety of ways MH Pros can and should engage MH homeowners and MH Community residents. Clearly, they need to be respected and their interests understood. With that common-sense jumping-off point, we are able to tee up the following way to approach MH owners for mutual benefit.

While there are studies that suggest that MH has less and lower cost maintenance, still it is obvious that updates in MH will be needed or desired. Why not make that a touch point for MH owners and community residents?

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A one-of-a-kind website was launched about 20 months ago, designed for the public at large, including MH home owners. People want to be affirmed. MH owners are not unique in this desire. They want to feel good about their home. And we pros should want to give those owners the tips and ways to improve their homes!

With that in mind, a new periodic series of how-to or do-it-yourself videos has been launched earlier today. The link is here below. 

http://manufacturedhomelivingnews.com/manufactured-home-handyman-tips-laying-new-kitchen-flooring/

Here are some actual comments from readers, within hours of the post…

—-

Tony,

I think these video “home improvement how to’s” are a great idea.  Your looking to attract readers who are or soon will be home owners, so these projects are of great appeal to them.  Videos are great tutorials, so much better than reading how to.

Looks great.  Keep up the good work.

—-

Looks good.  This should be useful to a lot of people.

—-

manufactured-home-handyman-tips-brad-craig-albers-new-durham-estates-posted-masthead-blog-mhpronews-com

A great vignette and informational!

—-

Looks good Tony…it is a good constructive video.

—-

Again, the link is here. This is one part of a multi-part plan to engage the public, including the MH home owners. Once more, the first of the kitchen vinyl installation handyman tips is linked below.

http://manufacturedhomelivingnews.com/manufactured-home-handyman-tips-laying-new-kitchen-flooring/

We hope to see you in Tunica, where we will show you how to firms like yours can SuperCharge your Marketing and Sales results, using proven concepts. The link to the full show program, including the seminars, is linked below. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars-

By L. A. ‘Tony’ Kovach

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


What You Saw, What You Missed and Can Still Experience

March 8th, 2015 No comments

When something like 2,500 pros come to an industry event, that tells you there is something ‘there’ to see and experience. For those who haven’t gone to an industry event like the recent Louisville MH Show or the rapidly approaching Tunica MH Show, what is it like? What are the take aways and value to the independent owner, manager or corporate leader?

 

The video below will provide some highlights of the 2015 Louisville Show and in that process suggest some of what you can experience in the “All New Tunica Manufactured Housing Show.”

 

You’ll see business and industry leaders and legends, as well as interviews with independents and more. Some of the personalities you’ll see (alphabetical by last name)

 

  • John Caron
  • Jim Clayton
  • Wally Comer
  • Terry Decio
  • Ted Gross
  • Richard “Dick” Jennison
  • Kevin Kimzey
  • Bill Matchneer, JD
  • Rich Rice
  • Dwayne Somerville
  • Ron Thomas, Sr.
  • More!

 

We’ll be shooting video and doing interviews in Tunica too! Please swing by the business building seminars and our booth #73. ##

 

latonykovach-louisiville2015-mhpronews-business-building-seminars-By L. A. ‘Tony’ Kovach

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


The Value of Exposing Media Errors in MH Related Reports

March 4th, 2015 No comments

We could argue that Manufactured Housing has seen some improvement in the way the mainstream media covers our Industry. In the very next breath, we’d also have to say there are plenty of stories out there that paint a very unbalanced view of the most quality, durable, affordable permanent home solution known in America today. We’ll focus for a few moments on an example of a story gone wrong, and how the MH Industry can correct the record.

matthew-silver-daily-business-news-mhpronews-comMatthew Silver returns to MHProNews with a new Industry in Focus  report, exposing some of the errors in the Daily Yonder‘s recent story about manufactured housing. Matthew laces facts and commentary from the likes of such notable industry pros:

  • Dick Ernst – FinmarkUSA

  • Don Glisson, Jr. – Triad Financial Services

  • Tim Williams – 21st Mortgage Corp.

Readers will also see statements from polar ends of the political spectrum woven in, past and current Congressmen Barney Frank and Jeb Henserling. Affordable MH is a bi-partisan issue!

Documents from the GAO and insights from Fannie Mae round out a robust rebuttal of some of what Lance George (mis-) published in the Daily Yonder. See our new, record correcting Industry in Focus report submitted by Matthew Silver, linked here.

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Screen capture above from Daily Yonder site,
corrections font by MHProNews.

So please read and share this MHProNews record-correcting article. When you finish reading it, why not post a comment with a link on the Daily Yonder? Or why not link it up from your Facebook page and Twitter feed? Send a link to you Congressional Representative and Senators, along with ‘the ask’ for supporting HR 650!

Then let your local media know with an emailed message and link what the facts are on this issue. From personal experience, I know the media routinely wants to get it right. They don’t want to have holes poked in their stories.  I’ve seen mainstream media correct the record of an errant MH story, when they are presented with the facts in a compelling way.

Shame on them or shame on us?

Nature abhors a vacuum. If we don’t define ourselves as an industry, others will define us. Those would-be definitions by outsiders are often to our detriment, and that is costly.

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Failure to act in modest yet positive ways to promote the TRUTH about MH arguably costs virtually every MH pro daily. Don’t point the finger at Arlington, DC or your state/community association for failing to make such issues right. It is the job of every committed professional to be part of the solution.

As noted above, that can be as simple as reading and then sharing a link to a fact-correcting story or report.

Failure to correct and change the record costs MH billions a year, and that means your portion of that is lost for lack of those routine drops of water that will fill the glass with a new and improved understanding and image for our Industry.

We’ll close for today with some simple math. We documented some $40 billion in annual federal spending on rental subsidizes alone. What if those dollars we’re going to buy a $45,000 single section 3/2 home on a 30K improved homesite?

some-quit-due-to-slow-progress-never-grasping-that-slow-progress-is-still-progress-rolsey-cutting-edge-blog-mhpronews-com-clifestylefactoryhomesllc2014-

That home/land combo would equal over 533,333 new MH homes sold a year. That’s just one of many possible examples. Why don’t we have a bigger bite from such pies?

Because of ignorance of the facts about modern MH and outdated stereotypical myths.

My personal thanks to each of the industry pros noted above and who provided info off the record too, which made the report more complete and possible. It is by working together that we will advance our cause farther, faster and higher.

latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-Please see Matthew Silver’s important report, linked here, and makes sure you share this with your team mates and associates! Ignorance is costly, knowledge shared pays. ##

(Image credits: WikiCommons – quote posters by MHProNews © 2014-2015, all rights reserved.)

By L. A. “Tony” Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


MH March-ing, Money, Motivation, Movement, Morality and Matthew

March 1st, 2015 No comments

Winter will soon release her icy grip on much of the nation. The spring “selling season” is rushing upon us. We are picking up 3 minutes a day of light. The Tunica MH Show will be here in a matter of weeks. As you look at the balance of the year 2015, this is a good time to ask:

  • what will I do to improve my performance?

  • How can we improve the performance of our firm’s results?

  • What are you doing to challenge your own thinking or that of your team?

  • What will you and your associates do to stretch and grow?

doing-things-same-way- charles-kettering-light-bulb-poster-mhpronews-com-

Part of the purpose or mission of a good industry trade journal are suggested by that paragraph above. Learn. Earn. Return. Our tag line says it this way, “Industry News, Tips and Views Pros Can Use.” ©

Informative and inspirational are some of the descriptions of our Featured Articles for March. A raising star in MH is the subject of our latest interview, A Cup of Coffee with…Scott Roberts. Scott is doing some things others call ‘controversial’ or are doing very differently. Yet Scott’s firm is growing rapidly as a result, see why!

Legal, finance, marketing, sales, management, upcoming events and inspiration are among the many other topics in the Featured Articles, linked below. Learn more to protect and promote your business!

News as Opportunity, Inspiration and Morality Tales

What is news? Lets see what some journalists have said through the years.

Well, news is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” 

- Kurt Loder, American journalist

Hard news really is hard. It sticks not in the craw but in the mind. It has an almost physical effect, causing fear, interest, laughter or shock.”
- Andrew Marr, British journalist

There can be no higher law in journalism than to tell the truth and to shame the devil.”
Walter Lippmann, American journalist

We cannot make good news out of bad practice.”
Edward R. Murrow, American broadcast journalist

Every serious Industry or Profession has news that impacts it. Every ‘real’ profession has one or more quality trade publication(s). News – good or bad – as well as topics relateding to legal, marketing, sales, management, politics, association, education, image, product development, financing and more are covered by trade publishers.

Knowing what is going on can inspire you, show you threats to avoid and opportunities to capitalize upon. Good trade news can protect or grow your firm’s or a persons understanding, assets and performance.

Our industry’s first and still only Daily Business News (DBN) can be one of those informational tools to help you keep up, be informed and inspired. No wonder it is one of our most read sections of our popular site!

matthew-silver-daily-business-news-mhpronews-comThe negative news can be like morality tales. Don’t do X, or this can happen to you!’ Our long-time DBN writer Matthew Silver plans to return soon to share the industry related news that is going on all around you. I suspect Matthew’s reported more news in 3.5 years than many others in our industry have combined for 10-20 years. So this piece of news is…Welcome Back Matthew!

Terrific Tunica Ahead!

The Number 1 place online to learn about the Tunica Manufactured Housing Show is right here. See videos, stories about business-building seminars and much more below!

Scientia Potential Est!”

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-aKnowledge is potential power. Knowledge is the doorway to opportunities. There are good reasons why Warren Buffett spends so much time reading about a business or industry.

Scentia potest est. Ideally we all learn both from our own experience and that of other’s. Read what our experts and opinion writers have to say. Read the news and reports you find in abundance here daily, weekly monthly.

When you do, you’ll see why we continue to grow month, year over year.

Thanks for checking in, now please dive into the wealth of knowledge in the March Featured Articles designed to expand and protect your wealth.

Featured Articles and Reports for Vol. 6, No. 6, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Back to the Future? Back to the Past?

by Nadeen Green, JD

nadeen-green-photo-mhpronews

I have never been good at understanding the issues that would be presented if time travel were to become a possibility.

 

Read more…

 

• The Latest on the CFPB and Finance Regulations

by Bill Matchneer, JD

Bill-Matchneer-mhpronews-com-50x50At the upcoming Tunica Manufactured Housing Show, I will be discussing some difficult problems that new CFPB regulations have caused for the manufactured housing housing industry.

 

Read more…

 

 

FINANCING

• Financing for Manufactured Homes in Lease Communities bill 

by Sandra Lane

sandra-lane55x55A bill proposed by the Iowa Manufactured Housing Association (IMHA) to create a special funding program for manufactured housing loans was passed in their state’s House Economic Growth Committee on a 17-3 vote.

 

Read more

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• I Heard It Thru The Grapevin

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1Recently there has been a lot of conversation and speculation on the longevity and growth of the manufactured housing industry.

 

Read more…

 

• The NEW Tunica Manufactured Housing Show – Reborn for 2015!

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-The industry didn’t realize it, but we dodged a bullet last year in keeping the Tunica MH Show’s uninterrupted run. The old show site was lost due to the closure of Harrah’s, and their parent company’s alternative option was problematic.

 

Read more…

 

• Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Success? 

by L. A. “Tony” Kovach

tony-kovach-2-50As Sandra Lane recently reported in the Daily Business News, a third party report by the GIA recently project that manufactured housing would double by 2020.

 

Read more…

 

• Tunica Manufactured Housing Show Videos!

by L. A. “Tony” Kovach

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If you’ve not been to the Tunica Manufactured Housing Show in the past few years, what’s the best way to see what the show will be like? Simple! Watch videos of what took place at the previous Tunica Show!

Read more…

 

• What If HUD’s building code for manufactured housing was eliminated? 

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1

 

The Federal Government needs to consolidate its agencies to control costs.

 

Read more…

 

• Understanding How Electricity is Used

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1Many questions are asked by potential home buyers on energy efficiency in new home construction. The primary question most often asked is how much will my electric bill be if I buy this energy efficient home?

Read more…

 

• 2015 Louisville Manufactured Home Show Report & MH Communities Lessons Learned 

by Mary O’Hara

mary-ohara-rocusa-director-posted-mhpronews-com-50x50-What’s special about the Louisville Manufactured Housing Show? The homes on display of course! The 2015 Show didn’t disappoint. Dozens of attractive, innovative, affordable homes were on display.

 

Read more…

 

• A Cup of Coffee with…Scott Roberts

coffee-50

1) Who, What and Where: (Your name and your formal title at Roberts Resorts).

Scott Allen Roberts, Chief Executive Officer of Roberts Resorts & Communities.

 

Read more…

 

• Revisit the Paradigm

 by Bob Vahsholtz

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A topic on the forefront of today’s MH thinking is the challenge of finance.

 

Read more…

 

MANAGEMENT

• Stress is an employee performance killer

 by Tim Connor, CSP

tim-connor-50

Stress is the single biggest contributor to;

-Poor morale

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Exit Strategies or is it Time to Pull the Trigger

by Tim Connor, CSP

tim-connor-50

I can’t tell you how many times I have observed clients:

  • develop new products,

 

Read more…

 

• ZigOn Gossip

by Zig Ziglar

zig-ziglar-50

We frequently hear little jokes about gossip, like the two people who were talking and one said, “I can’t tell you any more.

 

Read more…

 

SALES

 

 

• There are three types of salespeople

by Tim Connor, CSP

tim-connor-50

Yes, there are lots of different types of salespeople but let me focus on just three for now; committers, quitters and vacillators and the winner is . . . read on.

 

Read more…

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Exploring the Future of Manufactured Housing – Public Industry Pro Discussion!

February 25th, 2015 No comments

 

Clearly, The World has Changed. It isn’t the 1990s. Hawaii is exploring using more MH to meet their affordable housing shortage. A prior HUD Code MH Administrator has come out in a strongly pro-MH public statement via a video, linked here. A new 3rd party report projects MH Shipments to roughly double in 5 years. While some see credible threats to MH on the horizon, there are also multi-billion dollar investments being made in MH, and more are possible.


phoenix-rises-2015-tunica-manufactured-housing-show-posted-masthead-blog-mhpronews-com-These are among the reasons why the topic of
Exploring the Future of Manufactured Housing is timely and this may become one of the hottest panel discussion topics, not just in Tunica, but in all of MH in 2015.

The best way to share this compelling panel discussion subject is to announce the programming change for the 2015 Tunica Manufactured Housing Show. The revised seminar 6 will read as follows.

6. Thursday March 26th, 11:10 AM to 12 noon. What’s are the Future Prospects, Threats and Potential for Manufactured Housing in the U.S. today? If you plan to be in the business in the foreseeable future, this is a MUST attend session for YOU and YOUR Senior Management!  A panel discussion of experts will talk about the market potential, threats, opportunities and options you can tap into to grow your business in the next 2-10 years. Q&A will follow.  See MHProNews for updates on this program

As an FYI, this would replace the MHC commercial lending panel. That noted, back to the discussion.

Opportunity to Explore, Discuss and Position Yourself for the Future of MH

Right or wrong, there are routinely comments that the independents in MH are not given a chance to engage industry leaders on hot topics. This panel will be followed by what is expected to be a robust Q&A.

The full seminar line up is linked here, keeping in mind seminar 6 is now the one shown above.

What’s HOT!

As most of you know, we had the site down for almost 4 days this month, to do site upgrades and maintenance. We expected traffic to suffer. Wrong! We’ve jumped big time over January, and continue the strong, steady climb year over year on MHProNews.com.

Among the hot topics this February?  4 of the top 20 pages being accessed on MHProNews.com are about the 2015 Tunica MH Show!

2015-Tunica-manufactured-housing-show-map-posted-masthead-blog-mhpronews-com-

When the March issue and new featured articles rolls out next week, be sure to find the Tunica Show updates and map. More important, be there to learn more so you can earn more. The show is sold out on exhibitor space, but MH industry attendees who are retailers, communities, installers and builder/developers can continue to pre-register free at this link here.

We’ll be at booth #73 the latest show is linked here. We hope to see you in Tunica in just 4 weeks! ##

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


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