Tunica Sizzle$ with Succe$$! – Looking for Growth? Tunica Manufactured Home Show Loom$ Large

March 24th, 2017 No comments

Show me the Money!”


Looking for growth? Searching for new products and services? Then look no further than the Tunica Manufactured Housing Show, which takes place starting Tuesday afternoon, next week!

Yes, Tuesday afternoon is when the Business Building Educational Seminars will take place.

The topics cut to the heart of some key issues involving what’s necessary for growth.

Tuesday’s Business Building Seminars allow attendees and vendors alike to focus the rest of their time on the necessary details that keep your manufactured and modular home enterprises moving ahead.


See why we call these the “Standing Room Only Seminar Series!”

Tunica is also emblematic of much that is taking place in the manufactured housing industry, more on that later…

It’s by far the largest manufactured housing trade show in the country.

Dozens of homes on display, and the biggest exhibition of products and services in the Nation, all set in the charm of good old fashioned Southern Hospitality.


While all of the industry trade events get more people from within a days drive, Tunica will also attract professionals who will hop a flight to learn more to earn more at the seminars, and compare national products and services, that are going to be found in the Exhibit Hall.


Some of what is going on behind the scenes will be looked at post Tunica, that’s what’s indicative of the realities of the manufactured housing industry today. Don’t miss that Masthead read!

Tunica, A Top Attraction – So A Top Read!

While obviously not everyone who reads an article actually attends an event, the extraordinarily high readership about the Tunica Manufactured Housing Show suggests that turnout will be strong.


Over 10,000 hits this month alone on just a single Tunica Show press release suggests thousands of pros will be there at the opening. Learn more linked here. We have other articles with thousands of hits too, all in Tunica.  To see the sights and sounds, check out the video and the website, here.

Learn, Earn, Return

One key to success in any field is to be able to duplicate a result, over and over again.

The more you can achieve a good professional outcome, the more you prove it wasn’t just pure luck. The doctor doing his first surgery? Cadaver practice is ok, but if we need a procedure done, don’t we want the MD who’s been doing that routinely and successfully for years?

Of course.

And when you learn to do something new that’s positive, you can earn more. And return more capital and talent to your team mates, yours and their dreams, supported causes and desires.

It’s the Sizzle!


They say sizzle sells the fajitas and the steak. The hotter that plate, the more the sizzle and when done right, the more your mouth waters.

  • The sizzle of Tunica is Profitsssssss$$$$$.


  • The sizzle of Tunica is Sucesse$$$$$$.


  • The sizzle of Tunica is mixing fun with businee$$.


  • The sizzle of Tunica are the hot new model home$!!


The display of new model homes are the ones that can set you apart from the competition. The ones that can serve entry level – as well as that far larger, multi-billion dollar – residential-style housing market.

The sizzle of Tunica is networking, learning new and doable idea$, that can work for you and your business.

Tunica sizzle$ in mixing business with pleasure. Memphis is nearby, and if you’re feeling lucky or confident, there’s gaming for those who think they can beat the odds that favor the house.

Odds Are…

If you’ve read this far, you are half way there, or already booked. Let me share a few notes on the professional educational part of the event. Get there early for the best seat, because the education really does cut to some key manufactured housing Obstacles – and Opportunities.


You won’t want your competition to be there, and you miss out!

Engaging The Media – A Proven Pathway to Sizzling Profit$

FrankRolfeMobileHomeUniversityRVHorizonsPostedMastheadBlogMHProNewsTag-Frank Rolfe is widely known in our industry as an engaging personality and presenter. He’s been called a Donald Trump of our industry by Kurt Kelley, a successful manufactured housing financial services provider and writer-turned publisher.

Few can claim the level of mainstream media engagement that Rolfe has obtained. The  controversial New York Times article – The Cold, Hard Lessons About Mobile Home U – led to more articles in publications like Bloomberg, which touted “Double-Wide-Returns” in the manufactured home community sector.

Others in media followed, making Rolfe one of the most publicized personalities in manufactured housing today.

Clearly, his numbers show that since all of that publicity – as  controversial as it may have been – led to double-wide growth in the 3 years since for Rolfe and his partners drew national attention.

Agree or disagree with Frank’s terminology, but do you think you might learn some things from him during his part of the panel? In Wisconsin, they’d say – youbetcha!


Contrast sparking Frank with Millennial, 3rd gen community pro, Tom Fath. Tom is part of the next generation of manufactured housing professionals. I have had the sneak peek. You’ll get from Tom a visually rich presentation that will be wildly different than Frank’s, but you tell me if it will be any less compelling.


I’ll give you the bottom line that the industry needs to hear.

Over 400% new home sales growth. Tom can tell you that it’s logistics that has kept his family from growing even faster!

While Frank’s media magic attracts controversy, investors – and dollars – Tom, his family and friends’ team attracts a growing number of residential-style buyers that moved them from selling mostly cheap, used houses to now selling mostly brand new ones to well qualified customers who pay cash or have good credit.

If soft-spoken Tom and the Fath family team can do it, odds are good that you can too.


This will be a classic contrast between Rolfe and Fath, because both have been successful.  If you are in the audience, you’ll be the winner.

Hot, New! Lenders Financing Panel

This year we’re shaking it up on the lenders retail financing panel!


Sticking with the underlying theme of what will grow our industry the most, more sustainably and the fastest, these lenders will share their experiences of what some of the Best Retailers and Communities in the land do to attract more customers with cash or good credit.

While many retailers and MH Communities focus on the vexing question, ‘how do I get that marginal, sub-prime customer done?’ The lenders on our panel will be talking or giving a PowerPoint Presentation on the tips and insights that bring the well qualified buyers in that can get financing easily.

Keep in mind this fact. *** There’s way more good credit customers than bad credit dreamers. ***


Want More Proof?

The RV business outsells manufactured housing about 5 to 1. Their products are much more per square foot than a sharp multi-sectional. They attract cash and good credit customers by the droves to RC centers.

Millions buy a stick-built house. Many could have easily bought a manufactured home. What kept millions of them from even thinking or looking long at our industry?

Go pack to the topic of our first Panel, Engaging the Media.

You’ll learn more to earn more from these three presentations on Tuesday afternoon before the main show opens up. Word is the show hotels are booked solid. But if you don’t have a room yet, and you find that’s the case, there are plenty of options right down the street.

And that packed house – 2 packed show hotels – should tell you how busy the Tunica Show could be. You should be there too.

Bring your umbrella and a light jacket. Rain or shine, the show will go on!


Photo credit, OMHA.

Last. Hopefully, for You, not Lea$t!

My presentation will also be on Engaging the Media.  My professional experiences in this regard are simple, and I think you find, exciting. They are a dream come true for those of you who wished for ways to engage the media successfully yourself.


Tony has obtained free pr dozens of times for clients in publications such as the Chicago Sun Times News Group, and Moxie Magazine, – postive ink for manufactured home professionals in states from border to border.

Let’s step back and set the stage.

Why does a healthy media engagement strategy matter? Because public opinion – home buyers viewpoints – must be changed to draw in more cash and good credit buyers.

If media engagement causes more to embrace the amazing value of manufactured housing, then public officials and home buyers opinions will follow.

We earn our keep doing consulting, marketing, sales recruiting and training. I’ve been hands on in MH and MHCs since the early 1980s. And when you get positive local and regional media coverage in YOUR area, and you’ve prepared for that, you can watch your sales soar.

Because while we always have to keep in mind the entry level, shade and shelter products that brought manufactured housing to the dance, by far our greatest potential is in the residential style side of our industry.

When you sell six figure HUDs on a land lease that’s $300 a month higher than any community around yours – and they’re selling cheaper stuff – you know your sales team are ‘studs and skirts’ who’ve had positive free Media and paid marketing that’s supported them well (pardon the un-PC sales pro analogy – but you get it – people who perform professionally for your firm).

Come see why the Fath Family isn’t alone.

With patience, preparation, the right products, systems, etc…You’ll Learn to attract and sell more well qualified customers than you may have ever dreamed possible.

Reality. Not fantasy. Done it, not just some theory. From TX, to IL, WI to OK and more places from border to border, our experiences can inspire and benefit you and your operation.

Let the witnesses in this video tell you that tale, in their own words.

Part of the proof of our media strategy is right in front of you. We’ve dominated the MH trade publishing since our first year in business. Why?

Because when you know the audience, and you know your stuff – and you have the motivation – you can learn the systems that attract and sell them!


MHLivingNews.com, MHProNews.com, Inside MH, MHC-MD.com, MHMarketingSalesManagement.com, you’ll find us in the Exhibit Hall, booth #73. See shaded booth above.

But Tuesday afternoon, those three Business Building Seminars could start the process of changing your professional life, for good.

We’ll also be at booth #73 please come by and say hi. B2B or B2C. If you need marketing, media, sales recruitment, training, web, video – you’ll be glad you’ve stopped by.

My truly better half and son will be at booth #73 too! I’m just glad they let me come to the big Tunica Show too. Rain and/or shine, see you next week? ##


Tony is one of the top presenters in manufactured housing, per professional audience feedback forms. For more testimonials, click the image above.

(Image credits are MHProNews.com/GraphicStock, unless otherwise shown.)

By L. A. ‘Tony’ Kovach. Come by and see us at Exhibit Hall booth #73.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

“It’s War!” & “Feeding the Hand that Bites You?”

March 21st, 2017 No comments

First, a pair of programming notices, before we dive in to the headline topic.


Frank Rolfe has been a manufactured home community owner for almost two decades, and currently ranks as part of the 5th largest community owner in the United States, with more than 23,000 lots in 28 states in the Great Plains and Midwest. His books and courses on community acquisitions and management are the top-selling ones in the industry.” – per Brandon Reynolds at MHU.

A) Manufactured Home Communities star and media-magnet Frank Rolfe will be joined by Millennial and third-generation family-owned community partner, Tom Fath, on the Engaging the Media panel at the 2017 Tunica Manufactured Housing Show.

Fath will share his experiences at how they boosted new home sales some 400%, using the same lending programs they had previously. They increased sales as well as margins on new and pre-owned homes.

The media approaches of Rolfe and Fath are quite different!

But each uses media to drive their respective narratives – and business.

If they can do it, the odds are good that you can too.

Come see why the right media strategies are useful, profitable – and even critical – for manufactured home sales growth and profits.

It’s free for industry professionals who are attending the Tunica Show, which is next week.









Tom Fath, New Durham Estates.

Compare and contrast what each presenter has done to grow their business.

This panel discussion could be one of the best Take-Aways for your profit-building days at Tunica next week, to learn more, click here.

B) What Brings Democrats, Republicans, non-profits and for-profits together? That compelling topic is teed up at this link. Fore! Or better yet…ForeWard!


Click the above to see the article.

“It’s War!” & “Feeding the Hand that Bites You?”

It’s common sense not to feed a hand that bites you.

It’s common sense that you don’t support forces that are aligned against your own interests.


Let’s set the table for this next topic with a series of pragmatic facts.

1) Millions of professionals in all fields would rather not have to spend any time on politics. Those who do spend time, either feel compelled to do so, or they’ve found some benefit in being politically involved.

2) Most businesses are used to setting objectives, and getting things done towards meeting their goals. Political posturing, games and deception are frustrating and turn-offs to many, because that’s not how honest business is done.

3) Because the vast majority of manufactured housing operations choose not to be members of a national association – be it MHI – and under their current structure, most industry pros can’t become a member of MHARR – there are some members of MHI who can wield disproportionate influence within MHI compared to those who aren’t politically engaged.

That reality is especially true for the largest enterprises, which are routinely those who are at the center of elected power, the MHI ‘executive committee.’


The industry’s potential is tremendous, but to tap it, clearly ‘business as usual’ won’t accomplish that goal. Click the above to learn more.

4) As was reported in the 400 Word Executive Summary, based upon known data, MHI has a budget about 6-7 times the size of MHARR. As was reported in the apples-to-apples comparision column, MHARR says it represents the interests of independent producers of manufactured homes.

It’s only MHI that claims to represent all segments of manufactured and modular housing industries.

See each organization’s mission in their own words in the screen captures below.


— Each national organization’s logo and mission, in their own words. —


5) How has each done with their respective budgets? That’s a fair question, more on that later.  If there is one thing that MHI does that MHARR doesn’t even try to do, it’s the following. Because of their mission and structure, an item that gives MHI a kind of edge, and I don’t mean money (not per se anyway). It’s meetings.  Networking is enjoyable. Networking can be profitable. MHI does it, MHARR does so in a more limited sense, primarily at the Tunica Show.

So if there’s something MHI has an edge in – beyond raw money and power – it’s that professional people like to gather and talk shop with their peers.

MHARR’s edge? Facts. More on each of these, another time.


MHARR pounded away on the facts, facts, facts about the proposed DOE energy rules for manufactured housing. MHI, per MHARR, was ‘going along to get along,’ even though NAHB studies strongly suggested that MHI’s course of action would be harmful to MHIndustry new home sales, especially on the industry’s most affordable ‘entry level’ housing. Because MHARR – and MHProNews – periodically focused on the subject, MHI was essentially forced to change course. In MHI’s most recent position statement to their members, MHI failed to mention that they pivoted from a position that GWU, SBA, MHARR, NAHB and MHProNews all suggested would have hurt smaller producers and the sales of independent MH Retailers and MH Communities. To see SBA’s and GWU’s positions papers on the subject, click the graphic above.

Having set the table, let’s dive into “It’s War!” and “Feeding the Hand that Bites You.”



To learn more about alleged violation of the law, apparent conflicts of interest, please click the image above.

6) The point (B) at the top ought to be required reading. Because it underscores a bullet that one of our numerous contacts stresses to me in private conversations.

Tony, Congressmen love our industry!” I ask, ‘why?’

Because manufactured housing is a bipartisan issue. The manufactured housing industry does something that can bring Democrats and Republicans together.’

B above – linked again here – makes a similar point. If you’ve not yet read it, please check it out. Then pop back over to finish this post.

Imagine bringing the left and right together, because even in politically-polarized America today – on this issue – that’s doable.

The potentially unifying elements of manufactured housing make cross-party unity on affordable housing a real possibility. It exists.

It’s only the efforts of a few that keep the fruits of unity from taking place. And as Mary McBrady quite rightly said – all on her own, in the quote below – is that we at MHProNews and MHLivingNews have worked for unity, and would love to see Unity-in-Truth-and-Justice become a widespread industry reality.


Want to see something embarrasing to Richard A ‘Dick Jennison? When we visited his LinkedIn page recently, not a single MHI staffer was connected to him. Do you wonder why some are willing to speak to MHProNews off-the-record? Look no further than MHI President Dick Jennison’s LinkedIn profile for clues. Image above, credit, LinkedIn – Tony Kovach‘s profile page.

7) “Tony, MHI’s leadership has declared war against you and your trade publications,” another source told me. I didn’t disagree, but I wanted to understand that MH pro’s perspective. So I asked, and here were bullets from that pro — and others.

– for several years, ‘MHI ignored even those columns you’ve published that supported their efforts on bills they favored, like the Preserving Access to Manufactured Housing Act.’  ‘Why?’ – was the next question?


LifesStyle Factory Homes LLC – parent company to MHProNews and MHLivingNews – and via media releases, published several pro-Preserving Access stories. Why didn’t MHI link all of those up? Isn’t that common sense, you call on your witnesses, if you want something passed? MHARR, when asked by Congressmen or staff, said they supported Preserving Access. But the tragedy is that sources within MHI tell MHProNews that the MLO rule could have been accomplished via a bargain made with the CFPB, had the points and fees part of the Preserving Access bill been traded in a deal with the non-profits. Why didn’t MHI leadership bargain? Why did they walk away at the end of 2016 with…nothing? Or did they get – for a few – an outcome that they wanted, or were ok with??

MHI publicly minimized or downplayed your communications and media engagement approach for years, but they’ve tried to mimic them. “Imitation is the sincerest form of flattery,” a source said.  ‘There are a few that hate you, Tony, but they want to learn from and apply what your team’s done that’s built such a large industry audience,’ was the key takeaway, the gist of that source’s point.

– “MHI has been the same for decades,” said another source, ‘it’s only the faces and corporate names which have changed.’ But that insider says the pattern is this, ‘the biggest operations routinely dominate the MHI agenda.’ To make the point, one caller named a big company, and said, if they pulled out without warning or notice today, MHI would collapse. “That gives them disproportionate power,” the MHI-connected source told MHProNews.


Taken at an MHI meeting.  Why don’t they want outside coverage? Photo credit, MHProNews. To learn about “faked,” “weaponized” news, click here or above.

– Are there some new developments at MHI? Yes, says one, and it’s this. ‘The big companies have figured out how to get the smaller companies to pay for their market research,’ by using MHI for their own ends.

That allegation was confirmed at MHI’s own winter meeting in San Antonio.

– “Other than Don Glisson Jr.,” said one, “the MHI chairman in recent years tends to drive an agenda that benefits themselves and their interests.”

– “MHI has been pressuring your sponsors,” says one of a number of such allegations, ‘off the grid’ and indirectly, but now we’re told, they are doing so more openly, and directly.


MHI logo, Join Us graphic used by MHI, provided here under fair use guidelines. Collage by MHProNews/GraphicStock.

8) If these parties are correct – and there’s more, but sharing that now could tip off who those sources are – MHI is allegedly an ongoing ‘magic trick.’

Magic tricks are all about slight-of-hand. You already know the gig – distract people over here, and do something else over there, during the distraction.

In such a fashion, MHI allegedly get their members focused on X, while they do Y and Z.

It’s not necessarily about achieving the stated agenda, say informed sources.

For example – passage of Preserving Access. If it had passed Congress last year, and had magically been signed into law by then President Barack Obama – who vowed to veto it had it made it though the Senate – of course those who benefited from the bill would cheer. But for those who get the ‘MHI magic,’ failure to pass the bill – but having a good showing by passing the House – is nearly as good.

Or, some sources suggest, maybe even better?

This is especially true, so the claim goes, if some plumbs fall into their respective large-operations baskets, because MH Industry Independents want and need higher sales or occupancy levels to make it. Low sales volumes, with steady but not spectacular growth, means a few increasingly concentrate power in their hands.  MHARR has cited this point, see that linked here.

Or as Weaponized News laid it out, there are thinly-veiled monopolies being forged. Heavy regulations actually favor those larger powers. That’s true in banking, as President Donal J. Trump noted with community lenders recently.

Given the MHI structure and goals – victory or success on a given bill – it’s almost immaterial. If all this be so, it’s pretty smart from their vantage point, right? Win or lose, certain big boys and insiders win. “MHI Magic!”

Fly in the Ointment?

9) That said, there are some flies in the MHI ointment.

MHARR, CFED, ROC USA and others have been pushing – for example – for the Duty to Serve (DTS) by the GSE’s for several years. We’ve periodically raised the DTS question for years on MHProNews too.  Under that steady pressure, so the story goes, publicly MHI had little choice but to shift gears.

We have evidence that’s hiding-in-plain-sight, that MHI leadership has the kind of ‘we win, if it happens, and we win if it doesn’t happen’ mentality on DTS, as outlined above.  Other evidence to support that surfaced during their recent San Antonio meeting. Several in the room heard that for themselves.

Such evidence will be shared at a later date.  But evidence is clearly available today, for those who think carefully and want to find that published item.

10) MHI supposedly wants to spin the narrative that moi/MHProNews is the one that went to war against them.  Nothing could be farther from the truth.  We’ve long supported MHI where the facts suggested, and opposed them where the facts suggested their viewpoint was flawed from the standpoint of the broader industry’s interests.  That’s objective reality.

That proof is also hiding in plain sight.  I confess anew that Dick Jennison’s smiles and smooth talk won me over, initially.  But it was Jennison who pulled MHI publishing, first from the now closed Journal of Manufactured Housing, and then later, from MHProNews. Why?


Note the date! 2014!

Next, the video that demonstrates that your Masthead analyst was still providing some support for Jennison, in the spring of 2014, and when he fumbled on camera, rather than embarrass the man, anyone can see that I rolled with his talking points.


Note too that in the video, Jennison praised MHProNews’ work.

We’re doing the same type of objective analysis then, as now – only today, if and when needed – we’re training that analysis towards Jennison, Gooch and those who call their shots.  Those who publicly praised MHProNews and MHLivingNews previously, and now are sabre rattling and spuriously threating our publication with legal action, they can’t have it both ways.

But the point is, that long before we did our first critical analysis on Jennison, he was – per these sources – already working against the interests of MHProNews and MHLivingNews.  They not only metaphorically drew first blood, they drew second, third and fourth blood, before we finally wised up to seeing that our hands were routinely being bitten.


No doubt some benefit from MHI, that’s why they are members. But are others – not the insiders – who are paying dues getting the short end of the stick?

We’ve held our powder, and have focused on items that can be documented, like the misleading Gooch/Jennison MHI Housing Alert, or how Jennison and company failed to promote lending options at a critical time, financing options for home sales in communities or by retailers that were being ignored or under-utilized. Those documents and evidence have been published before and/or are in hand.


Against the backdrop of history and evidence, is it increasingly clear that MHI wants a news monopoly, and if so, why?  To weaponize their hyped items, so they can continue to get millions of more dollars that go toward causes that benefit a few?

What could MHARR do – for example – with even half of MHI’s budget, if they had those association dues dollars instead of MHI?

Can you see why MHI has sabre-rattled against MHProNews with threats of unwarranted litigation, directly via attorneys that work for them, or through surrogates that may not yet realize they too are being played? Why would MHI want ONLY their views shared with the industry?

Why would MHI not defend their positions in public, when we routinely give them the opportunity to do so?

The movie Tucker gives a cinematic look at a historic event.  How big auto makers used ‘the system’ to crush the independent.

The problem with the strategy that the MHI powers-that-be have is this.  There are overseas and domestic efforts that could upset their entire power structure. Keeping new home industry production growing, but at artificially low levels – a point MHARR has alluded to in their Issues and Perspectives – makes large parts of the current industry vulnerable to technologies that could in time supplant manufactured housing.


MHProNews is the only industry news source that routinely spotlights other technologies. Some of these could threaten thousands of industry companies and tens of thousands of industry jobs. MHI has been asked about this. They won’t comment. For the latest on this trend, click here.

The only way to avoid that threat logically is to grow at an individual location or via collective business efforts.


10) So that same ad hoc coalition of MHARR and non-profit consumer groups – (I’m not saying by design, IMHO, it’s mostly because each has a similar goal, for similar reasons) – forced DTS to the front with MHI.

11) MHARR forced MHI into reversing its damaging plan on the DOE energy rules. How did modest MHARR do that?


Click to see article. Cmposite image, from publication shown and linked above.

MHARR did it with facts! Facts so compelling, that George Washington University, and the Small Business Administration (SBA) de facto took up points MHARR had been raising – and which verified Mark Weiss and his team’s thinking.

The facts – regardless of source – vs. weaponized, faked MHI news, that’s how this struggle – this war within manufactured housing – is shaping up.


Let me hereby challenge MHI’s Dick Jennison and Lesli Gooch to a public debate, to be video recorded, and played back for the entire industry to see. If they’re right, they should be able to smoke me, but if the Masthead perspective proves correct, then let MHI reform begin immediately.

We still very much believe in bringing the industry together, but there will be a struggle – a boil that must be lanced.

Those who see that MHI’s current agenda – no matter how cool it may sound – allegedly stacked to favor a few, may now see why it is important to:

  • have MHI’s leaders immediately reform the organization, perhaps along the lines of the KMHI plan,
  • or let industry pros begin to forge an alternative national association voice, one other than MHI’s.

While we as trade publishers can support such work, we’re not in the political lobbying industry. So unlike a blogger who’s answer is support him and his nascent group – they’ve had an opportunity to become a real trade association – and have not done so.  As Clint Eastwood said, “A man’s got to know his own limitations.”

The time for words is over.  It’s time now for action.

There are – as the Masthead sees it – a handful of logical options.

  • MHI leaders immediately reform the body, so that large firms don’t dominate it, and the playing field is leveled within MHI, so that small to mid-sized players are fairly represented.
  • Industry members could align with the NFIB, which truly is effective in Washington, and takes a pro-business perspective that works for retailers, communities, suppliers and producers. Our sources tell us that several hundred MHIndustry companies have already joined NFIB.  Ideally, a niche within that body could be forged – so there’s a wrinkle or two present in this or any approach. But one advantage is that NFIB may already have more MH Industry members than MHI has in terms of total company members.
  • MHEC or MHARR could decide to expand their membership and mission, to supplant MHI’s role. There’s challenges that each would face, but this must be mentioned as a potential option.
  • A new, independent post-production association is forged, one that would be structured in a way that truly represents smaller-to-mid-sized operations – be they retailers, lenders, communities, suppliers, vendors, installers, transporters or other service providers. Let them work with MHARR, for the good of the bulk of the industry.

One or more of the above needs to take place.  It won’t happen without a struggle. It’s war.


What will victory look like in this war?

  • That the truth will prevail,
  • that more manufactured home professionals will be able to enjoy the fruits of their labors — with less political stress,
  • because they will be more focused on their businesses, serving ever-more consumers well and thus enjoying more profits.

Idealistic?  Hardly. It’s practical.  It’s pragmatic.

Let the big-boys have and keep their club.  Let the rest of the industry forge a coalition that is geared for growth.

Everyone in MHVille has a choice.  They can feed the hand that bites their own interests, or they can move towards a positive change by well thought out, organized action.

What’s Coming

We have several reports in the pipeline, the first will likely come out in April. These will continue to spotlight specific pits and blind-alleys MHI’s direction have allegedly led the industry.  They will identify missed opportunities, threats and costs.

Expect MHI leaders to do something in response, more back door pressure, a more direct counter, some combination – whatever.

Or perhaps, just perhaps, the leadership may realize that it truly is in their best interests – and that of the industry at large – to work together for a common good.

What will happen?

Time will tell.

One thing is for sure.  Whenever Goliath threatens or chases little ole David, expect the lad to grab the slingshot of truth, to take aim, and fire a head-shot. ##


Do you recall the story of David and Goliath? David hit the giant Goliath with a perfectly aimed stone from his trusty sling; he then cut off the giant’s head, with his own sword. Picture credit, IMightNeedANap.

(Image credits are as shown above, and where a third party’s image is used, it is shared under fair use guidelines.)


While widely known for being the #1 B2B and B2C publisher, Tony is also the most endorsed marketing sales management pro in MH consulting, with years of successful experiences in retail and communities. Photo above was Tony presenting on SuperCharged Sales and Marketing. Tony will be presenting, moderating and leading the business building education at the rapidly approaching Tunica Show, click here for more details.

By L. A. “Tony” Kovach, managing member, LifeStyle Factory Homes, LLC – dba MHProNews.com, MHLivingNews.com.

Notice: as with all editorials on any publication, the views presented are those of the writer – or in this case, and/or the publication’s parent – and should not be construed as representing those of any third party or sponsor.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Apples-to-Apples re: MHI and MHARR Budgets, Mission, and Analysis

March 13th, 2017 No comments

First, a programming note on the rapidly approaching Standing Room Only Business Building Seminar Series on March 28, the afternoon before the industry’s largest trade show – the Tunica Manufactured Housing Show.  Dennis Hill’s latest brochure, updates on Tunica are linked here.

Next, For the Record…


The industry’s growth potential is tremendous, but to tap that, clearly business as usual won’t accomplish that goal.  Rephrasing, when you do the same things, the same way, you’ll keep getting the same kind of result. Image from report: Executive Summary – 4oo Words – MH Industry Obstacles and Billions in Opportunities.

Odds are, you are here because you want growth, more honest business, more ethical profits, believe these are attainable, and are willing to consider a viewpoint other than someone’s ‘party line’ to achieve those goals.

While we don’t claim to speak on this blog for anyone other than ourselves, we routinely share concepts shaped by the inputs of a range of industry professionals. Meaning, we don’t operate in a vacuum, bubble, or ivory tower.

We work day-by-day with front-line operations in retail, communities, production, lending, and others in manufactured housing via our consulting and business development services.

So, while we’re known for being #1 in manufactured housing trade publishing, we make most of our revenue by helping professionals like you grow your business. That also means we’re not held hostage to those who might try to use ad dollars to undermine the MH “Industry’s News, Tips and Views Pros Can Use.“ ©

When the Masthead publishes any editorial column, we routinely provide references and cite facts.  We realize that our credibility is built one story, one post at a time. We’re happy to field thoughtful questions and to provide responses, which may be private and/or public.

An MHI member asked us to publish MHARR’s budget, as an Apples to Apples comparison to MHI’s previously published budget. See that suggestion/request below – and the comparisons, as requested.

  • Comparing MHI and MHARR, “Apples to Apples”



It is all about perception. If you are going to single one organization, out you will be perceived with typical media bias. I strongly suggest that you present the same info on MHARR as you have done on MHI. Another point in consideration is the current economy of each organization could be different from a few years ago. I believe comparing apples to apples will product more of an impact. Who remembers what you printed about MHARR a few years ago. I don’t, do you remember the specifics? Probably not.”

Typos are in the original, and by “product,” it clearly means ‘produce’ “more of an impact.”

The MHI member’s message above, and another prior to this one quoted above, was a request that makes good sense.  So, we’re happy to be fair and balanced on this, or any other matter.  We want to be responsive to all perspectives, as much as is practically possible (given time or other constraints).

Let me stress anew, that MHI is routinely given an opportunity to express themselves.

As background, let’s note that I explained to the quoted writer/MHI member above in the first message exchange that we had already published the MHARR budget on a prior occasion.

Keep in mind that MHI claims to (from MHI website, Supplier’s Division page):

MHI is the only national organization representing all segments of manufactured housing industry.”

Compare that to what MHARR states as their focus (from their recent emailed news release).

MHARR is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.”

Here’s where some of our industry colleagues who publish opinion columns miss the factual boat on MHARR.  MHARR does not, and never has to date, claimed to be all things to all segments of the industry.  By contrast, MHI does make that claim.

So, when MHARR is tackling an issue that goes beyond the immediate interests of a member producer of HUD Code homes, they are going over-and-above their mission.

That said, here are both the info published about Richard A. “Dick” Jennison and the SVP for Government Affairs (lobbyist) at MHI and one about Danny Ghorbani and M. Mark Weiss at MHARR from the same year, each one following the other.


This and what follows are records from MHI and MHARR form 990, obtained from GuideStar.  Gross Reciepts – MHI 3, 258, 271 in 2014.



Compare MHI and MHARR Expenses



Screen capture from selected range, from MHI’s form 990, MHARR’s matching information follows later below.



As was noted in the 400-word executive summary, linked here, MHI gets about 6-7 times the budget that MHARR does.  Our reporting was accurate.


Compare Executive Pay from MHI, above, to MHARR, below. Each is from that operation’s own 990 budget filing with the IRS.

Ask yourself and answer the following.  Among the national associations, MHI alone claims to represent all aspects of manufactured housing.

Did they meet their publicly promised goal of passing Preserving Access to Manufactured Housing in the 2015-2016 Congressional session?   Note that as recently as this past weekend, our operation has supported that effort, but let’s be candid – they’ve clearly failed to hit that objective.

MHI claims to ‘have clout,’ at doing precisely what in Washington, D.C.?  Has MHI been able to get Pam Danner to budge at HUD over the on-site completion rule? Did MHI get DOE to modify their proposals?  Why has an award-winning MHI retailer come out in support of MHARR’s positions, rather than MHI’s?


At the 2016 Tunica Show, president of award-winning Dick Moore Housing, Bob Crawford (l) called for a new post-production association, because he said that MHI wasn’t getting the job done. At that same panel discussion, Frank Rolfe said that his source in Congress told him that MHI was not going to be able to pass Preserving Access into law, Rolfe proved right – even though Dick Jennison had promised a live audience a year earlier that MHI would get the bill they’ve now worked on for 5 years done.  MHI award winner, Marty Lavin (not in photo above), recently sounded off publicly against MHI’s latest study, see that column, linked here.  

Believe me, I get it that members of a club – one that does offer useful networking – don’t want to see their club questioned.

kurt-kelly-american-insurance-agency-aia 50x50

Kurt Kelley.

But which is more important to the industry, or even to MHI members?  To have ‘a feel good moment,’ or to actually accomplish something in Washington, D.C. that could yield billions more in profits for the industry?  To me, this is a no-brainer.  Or as a popular speaker, writer, and active association pro has said:

There’s nothing mean or villainous about stating the truth.
In fact, most appreciate it when you do

– Kurt Kelley, JD, manufactured housing industry veteran, financial services provider.


In the Video above with Frank Rolfe, Bob Crawford says that the state associations do an excellent job, but that MHI is not nearly as good at accomplishing their goals. Crawford says the industry needs it, a clear vote of no-confidence on MHI working effectively “for the health and well being of our industry,” it is, he said, “sorely needed by this industry.” Notice: we have Dick Jennison on a not yet produced video, promising a live audience of MH pros that Preserving Access would pass. Why was so much time spent on discussing ‘version 4’ of “Preserving Access” at MHI’s last meeting, when DTS and other hot-button issues are potentially far more valuable to the industry as a whole?

All things considered (pardon the NPR pun), who is doing what for the industry – and at what cost/benefit – at the national association level, MHI or MHARR?

We Provide, You Decide.”  ©

Other Timely Items…

For the latest, and most popular and comprehensive industry news, see the Daily Business News.

For MHI award-winning retailer, Doug Gorman’s take on what MHI’s position should be on Pam Danner, please see that column by Gorman, linked here. ##

(Image credits are as shown above.)


Standing Room Only seminars are scheduled for the 2017 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

The Manufactured Housing Industry’s March Madness

March 7th, 2017 No comments

It’s not just basketball! The Manufactured Housing Industry has its own version of March Madness.

For example, there’s the rapidly approaching Tunica Manufactured Housing Show. The pace leading up to and through the show can be intense. To learn more about the largest event in all of manufactured housing, see Dennis Hill’s two articles. One is on the free business building seminars on the afternoon of March 28th, the other story Dennis Hill provided is the global brochure he produces and shared with us, so you could read all about what draws thousands to Tunica every year.

Those who want to know, and grow, will go.

Before the Madness…

Before we dig into some craziness, let’s note there are positive stories below, about more lending, and more homes sales, that are taking place due to forward thinking industry professionals.

There are profitable tips and opportunities described in featured stories too.  You’ll want to check those out.


Image credit, QuoteGram.

Then, the Madness…

The Madness is also that as an industry, we could be producing, financing and selling some 600% more new homes than we currently are. Who says? See the articles below!

So why aren’t we collectively doing more? There too the answers are spelled out in the articles linked below.

HUD Code MH Shipments of 81,100…why not 500,000 (+/-)?!

In an affordable housing crisis, our manufactured home industry holds a powerful solution.

But we aren’t alone. The MH Industry has Strengths, Weaknesses, Opportunities and Threats. (To learn about a SWOT analysis, see that article, linked below).


SWOT definition credit, Google.

Defending and promoting the industry are what association dues are paid for at the state and national level. Right?

So, what has MHI done with the millions in dues – plus the PAC money – they spent in 5 years under Richard “Dick” Jennison’s, Lesli Gooch’s and her predecessor’s leadership?

See the MHI budget insights we obtained, see how many millions are involved, see where the big money goes, and the related articles, all linked below.

Keep in mind we have a video that we can produce. In it, Jennison promises attendees of the meeting he was speaking to on camera that they would pass The Preserving Access to Manufactured Housing Act. He specifically said they could pass it in the House and the Senate. He gave themselves 2 years to do it.

Two years have now come and gone. Did MHI’s president and MHI SVP Lesli Gooch meet those promises?


What if I told you that we also have video of Mr. Jennison saying we could be selling 500,000 homes a year (which, by the way, I agree the industry could do. Yes, that means that a location like yours could grow sales by 600%, if you wanted to do so.).

Then, what if I told you that on that same video, Mr. Jennison says that the potential for 500,000 shipments – 600% growth – he thought should be done slowly?

Who decides how fast your business – or any other operation – should grow?

Should it be Richard A. “Dick” Jennison at MHI?

We Provide, You Decide.” ©

As important, who has been sounding the alarm for years (besides MHProNews) that the industry could be doing much more?  Find that article about what MHARR says linked below, and you’ll see.

See too what Frank Rolfe, Marty Lavin, Titus Dare, Darren Krolewski, Tom Fath, and others are saying and questioning MHI on in this March Madness issue. Those articles are likewise linked below.

Don’t Guess, Know! Then, Plan and Act…

We have billions in opportunities, which means a location or business like yours could be doing 600% more if you wanted to do so. As Frank Rolfe said to MHProNews, the industry itself is in many ways holding us back.

Who specifically is responsible?

Don’t guess! Learn more! Why not stop the MH Industry’s self-inflicted madness?

With no further adieu, please see the featured articles and reports for March 2017 below for “Industry News, Tips and Views Pros Can Use.”  ©

We Provide, You Decide.”  © ##

DÉJÀ VU AGAIN? A New Manufactured Housing Institute (MHI) Initiative

by Marty Lavin, JD.

marty-lavin-jd-manufacturedhomefinanceexpert-DailyBusinessNews-mhpronews New Study
I like to say to myself “If you live long enough, you’ll see it all.”
Read more…

Triad Financial Services Introduces Superior Choice Credit Union to Manufactured Housing Industry, Video
by Soheyla Kovach


Every year for many years now, Darrell Boyd, Senior Vice President from Jacksonville, Florida based Triad Financial Services brings banks, credit unions, investors and other financial services professionals to the Louisville Manufactured Housing Show.
Read more…

Executive Summary – 400 Words – Manufactured Housing Industry Obstacles and Billions in Opportunities
by L. A. ‘Tony’ Kovach

tony- kovachIt could be boiled down to the 3-letter acronym at the end. Let’s first take a 400 word walk through the top obstacles and opportunities.
Read more…

SECURITY MORTGAGE GROUP Income Property Specialists
By Pierce Redmond

Pierce Redmond-Vice PresidentSecurityMortgageGroup-55x55ROCHESTER, N.Y. – Security Mortgage Group, a national award-winning MH Community lending broker, is pleased to have provided $30,000,000 in financing for several manufactured home communities nationwide in January 2017.
Read more…


Skyline Corporation Makes Executive Announcement
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsSkyline Corp. (NYSE: SKY) tells MHProNews that Jeff Newport has been promoted to Chief Operating Officer.
Read more…


MHARR: President Trump’s Actions Offer Major Opportunity for MH Industry and Consumers
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWashington, D.C., February 28, 2017 – The Manufactured Housing Association for Regulatory Reform (MHARR) tells MHProNews that Executive Orders issued by President Trump within the past thirty days provide an unprecedented opportunity for the federally-regulated manufactured housing industry and American consumers who rely upon manufactured homes.
Read more…

Service Animals, Fair Housing, and You
by Nadeen Green, JD

For those of us who teach and write about fair housing, we have come to learn that the topic of service animals is the one that everyone wants to hear about (I sometimes joke that it is unlawful to teach a fair housing class without a reference to service animals). nadeen-green-mhpronews-com
Read more…


New NAR Report Points To Manufactured Housing Opportunities
by L. A. ‘Tony’ Kovach

tony- kovachWhen the National Association of Realtors chief economist says there are more buyers than existing homes available on the market, that should be a huge signal to manufactured and modular home professionals,” said Stan Posey, sales manager at Sunshine Homes of Red Bay, AL.
Read more…

33 Sites | Woodmont Trailer Park | Farmington Hills, Michigan
by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Woodmont Trailer Park – Farmington Hills, MI
Read more…


Federal Data Spotlights Manufactured Home Industry Quality, Regulatory Questions
by Soheyla Kovach


WASHINGTON, D.C. – With over 81,100 manufactured homes built last year, more than 99.99 percent of all manufactured home buyers had service issues satisfied through normal channels provided by their home’s builder, retailer, community, or installer.
Read more…


Richard Jennison, Manufactured Housing Institute, Worth Millions to MH Industry? Facts from MHI Report
L. A. ‘Tony’ Kovach

tony- kovachThe Manufactured Housing Institute, and its president and CEO, Richard A. Jennison, are required as a tax-exempt organization to keep and file certain records.  One of those reports was obtained by MHProNews, and is attached herein.
Read more…


MH Dealer Bill Passes House – What Does it Mean?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn the great state of Indiana, a bill recently passed in the state house regarding manufactured housing dealerships that has a rather interesting twist.
Read more…


Industry Lender Announces Name Change

BY Credit Human Federal Credit Union

cufbl_eastern_slide_200x200_2_2016After much consideration the San Antonio Federal Credit Union (SACU)/CU Factory Built Lending (CUFBL)/Mountainside Financial is excited to announce that we are changing our name to Credit Human Federal Credit Union.
Read more…


Ben Carson Confirmed as HUD Secretary, MHI and MHARR Commentary
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe Senate, in a 58-41 vote Thursday, has confirmed Dr. Ben Carson to be the next Secretary of the U.S. Department of Housing and Urban Development (HUD).
Read more…


Lancing the MH Industry’s Boil


by Soheyla Kovach

Let’s use the analogy of a pimple, cyst, or boil.
Read more…

Business Building Tunica Show Educational Seminars
by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-On Tuesday, March 28th,  at the Resorts Hotel – 2nd Floor, Magnolia Room, you can discover this year’s business building educational seminars. Here is the lineup and schedule.
Read more…

The Report, Warren Buffett, Kevin Clayton and Clayton Homes
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhen the “Oracle of Omaha” speaks, people listen.
Read more…



2017 Tunica Manufactured Housing Show Looms, Final Brochure, Schedule Provided
By Tunica Show

tunicashow2017The Largest Manufactured Housing Show in the United States

The Tunica Show has more homes than any other industry event!
Read more…


Industry Feedback About the Manufactured Housing Institute, Image, Industry Hassles, and Advancement
by L. A. ‘Tony’ Kovach
tony- kovachA very thoughtful message from a widely-known industry leader is quoted below.
Read more…




Scam Alert! Professionals Warned
by Soheyla Kovach


Fox News and most mainstream media sources are urging caution to professionals and others answering cell phones and landlines from incoming calls from an “unknown caller” or a phone number you may not recognize.
Read more…


HUD Code Manufactured Home Production Increases, January Report
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWashington, D.C., March 6, 2017 – The Manufactured Housing Association for Regulatory Reform (MHARR) tells MHProNews that, according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production increased substantially during January 2017.

Read more…


SWOT Analysis – Marketing, Sales & Management Tool for Manufactured Housing Success

by L. A. ‘Tony’ Kovach

tony- kovachTo truly understand a location, business or organization – and its potential – a SWOT analysis is useful management tool.

Read more…


Modular Tapped to Help City With Housing Needs
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Belgrade, Montana, the Human Resource Development Council (HRDC) has looked to modular housing as a solution to what the organization calls “immense affordable housing needs.”
Read more…


The Evolution of 3D Printed Homes?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhen it comes to 3D printed homes, companies around the world have been working to perfect the ideal system, including Beijing-based HuaShang Tengda, which printed a two-story villa that checks in at 4,305 square feet and can reportedly withstand a magnitude eight earthquake.
Read more…


Lost Modular Jobs Set to Return?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOnce known for its booming modular and manufactured home industry, Oxford, Maine has been dubbed the “Manufactured Housing Capital of New England.”
Read more…


The Uncertainties of Life
by Tim Connor, CSP

tim-connor-mhmsm-comMany people today struggle with the need to know what will happen tomorrow, next week or even this year. Some have the need to try and manipulate tomorrow or to have life be ‘in order’ or ‘certain.’
Read more…

Habits to Make or Break for a Cleaner, Healthier Home
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIt never fails. No matter how much you clean, it always seems that something comes up, spills, or gets dirt on it.
Read more…


Manufactured Home Plants May Become Tiny House Production Centers
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Carbon Hill, Alabama this week, the City Council heard about a possible plan from developers to use a couple of old manufactured home plant facilities to make small-sized homes, aka “tiny houses.”
Read more…


Pending Home Sales Numbers Released
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe report is in from the National Association of Realtors (NAR).
Read more…


Zoning Changes Could Affect Manufactured Housing
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe Washington County, Maryland Board of Commissioners is holding a public hearing today regarding several proposed changes to the county’s zoning ordinance, including ones that affect manufactured homes.
Read more…


Which Life Season are You in?
by Tim Connor

tim-connor-mhmsm-comFor the past 200 plus years we have experienced an economic downturn and uncertainty every 8-15 years. I am not a pessimist.  I am a realist.
Read more…


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Richard “Dick” Jennison, President, CEO Manufactured Housing Institute (MHI) to Tony Kovach, MHProNews.com

February 28th, 2017 No comments

In the wake of the death of my wife Soheyla’s father yesterday, key people at MHI allegedly arranged to have a sign of their sensitivity delivered via a message to me.


See MHI’s Richard “Dick” Jennison’s thoughtful message via video, below.

We’ll plan to share that message thread with our readers in the next few days, so you and thousands of others can see for yourself how the fine folks at MHI spend their time, and spend the organization’s money.

Very Public Message from MHI’s current President, Richard “Dick” Jennison to Tony Kovach and MHProNews

Even before the email mentioned above today, Richard “Dick” Jennison, President and CEO of the Manufactured Housing Institute (MHI), shared the following public comments, to Tony Kovach and MHProNews.com.  My thanks for his personal share.

My thanks to all who called and messaged my wife with their condolences.

More on the new March 2017 issue, which will go live this weekend. It will be packed with serious, and perhaps, a light-hearted item?
We Provide, You Decide.” © ##

(Image credits are as shown.)


L. A. ‘Tony’ Kovach caricature.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

Threats, Intimidation, and Manufactured Housing

February 24th, 2017 No comments

Let’s allege the following. There are those who would prefer to control the manufactured housing industry’s narrative. Unlike MSNBC’s Mika Brzezinski, the plotters may not say it out loud, but if they could succeed at monopolizing the industry’s communications, then they “can actually control exactly what people think.”

The Voice of Intimidation?

Returning from our latest Inside MH Road Show trip, we were greeted by a threatening letter, delivered by FedEx. We’re holding that document – those named, plus other related items – for now.

Their saber rattling was spurious. But to know that, one would have to know all the facts.

The goal of the threats? Let’s simply note that there are some who didn’t want you, and thousands of other MHIndustry readers, to see the documents that a few dozen insiders have already seen.

Those documents – linked in the Daily Business News report here – relate to the FHFA/GSEs/Duty to Serve manufactured housing, via “home-only,” chattel lending.


Why are some trying to hide these documents from the MH Industry’s Eyes?  Click the image above to see the exclusive report. 

Asking the Right Questions

Why would some industry insiders not want you – and the widest possible distribution and readership – to see documents that could impact thousands of MH businesses (likely including yours), and potentially millions of manufactured home owners and prospective customers?


Image credits MHProNews, GraphicStock.

When several dozen have already seen these documents, why not several thousand?

Who would have the motivation to attempt via threats and intimidation tactics to squelch the proper and transparent public release of such information?

Do those forces truly want the GSEs implementation of the Duty to Serve (DTS) manufactured home lending to become reality, or not?


Shifting Gears…

“Fair and balanced” means something to us. For example, when MHI won’t directly respond to comments by Frank Rolfe or Marty Lavin, we provided quotes of their own words and/or that of an MHI defender (see below).  The MHI perspective is thus represented in those reports.


To see more of Frank Rolfe’s comments, click the image above. Credit, MHProNews.

It’s worth asking why – when asked for comments – MHI goes mute with media, as Frank Rolfe observed.


These subjects impact millions of MH home owners, and thousands of industry businesses. Transparency is necessary, thus our fair and balanced reports are vital to the interests of the majority of professionals. Credits, MHProNews/GraphicStock.

MHARR – or a number of corporate, independent, associations and other industry voices – will go on the record when we at MHProNews ask for comments.

So, why not MHI? Do they believe they have some secret sauce or crispy chicken recipe for industry success they have to hide?

Let’s be clear. MHI rival MHARR isn’t alone in their concerns that DTS is being stalled or slow walked.

There are those in MHI’s ranks who have expressed:

  • Concern that DTS will either not happen at all, or that there will be such a modest pilot that it will be more for show, without serious market impact.
  • There are powerful voices in MHI that have indicated they’re not all in on the GSEs doing DTS, and have admitted to holding back items that could move the GSEs ahead.
  • Some have privately claimed that should the GSEs start a chattel pilot program, it will be insiders who benefit, and if so, thereby creating an unlevel playing field vs. industry “outsiders.”


In fact, a claim is made that not only on DTS, but on the consumer research being done, that it will be used to benefit an inner circle.


George Allen.

Because private sessions, at MHI meetings, already have a bad rep for ‘what goes on behind closed doors’, with, in this industry observer’s opinion, decisions benefitting a favored few.” – Col. George Allen.

Allen isn’t alone. MHProNews has featured analysis by others who have said similarly.

Cloaking – and thus Chocking off – Other Lending Options

MHProNews has been provided with documents and emails that demonstrate a history in recent years of lending options being sidelined by the organization that ironically claims to work for the whole industry.

Does it?

Why are a small group associated with MHI determined to avoid authenticity engaging with mainstream media and even with MHProNews?

What agenda do they have to hide? Shall we explore this and more in the days ahead?

What say you? ##

Related Links – for two recent and a classic critique of MHI by others:

Marty Lavin


Frank Rolfe (same as linked story, above).

Titus Dare


We Provide, You Decide.” ©

(Image credits are as shown above, and if not otherwise shown, are by MHProNews.com.)


Standing Room Only business building seminars are scheduled for the 2017 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.  All views expressed are those of their respective writers, and may not represent those of our sponsors.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com

President Donald Trump’s Historic Opportunity for America’s Rebirth

February 16th, 2017 1 comment

The President of the United States (POTUS), Donald J. Trump’s agenda could be described as a blend of common-sense Republican, Democratic and Independent political positions. His policies aim to correct problems that have dogged our nation for decades, regardless of which party holds the Oval Office.

As an example, when did we last see a winning Republican primary candidate rebuke a president in his own party for his policies, as well as the policies of his Democratic predecessor?

Candidate Trump had the guts to take on what he described as POTUS Bush 43’s and POTUS Obama’s foreign affairs and trade strategy blunders.

Mr. Trump was equal opportunity in his critique of what’s gone wrong for the “forgotten Americans.”


GOP, Democrat, Independent and collage credits, MHProNews.com/GraphicStock. Donald J. Trump photo credit, Florida Business News.

His team’s proposals were embraced by blue collar Democrats, Tea Party Conservatives, independents, and a host of others, while challenging political and media elites. Mr Trump routinely defied political correctness and gravity, with millions responding to his straight talk.

Our new POTUS has defiantly staked out “America First” positions that go contrary to some traditional Republican and Democratic stances, on matters such as open borders and free trade.

For example, promoting “smart trade” rather than “free trade” deals that shipped U.S. manufacturing and jobs overseas. The new administration is taking on pro-business, pro-domestic energy, pro-growth and pro-jobs approaches.

Early Results? 

In a string of executive moves and nominations, the White House is leading-the-charge to restore a safer nation with a more robust economy.

Investors and the stock markets are responding positively. Small business optimism has soared.  One of my personal favorite lines so far is Vice President Mike Pence saying that the new administration was going to be “in the Promise Keeping Business.”


Mike Pence, left, Donald Trump, right. Original photo credit, PBS. Collage credit, MHProNews.com.

Opposition Game Plan

The opposition among left-leaning Democrats has witnessed paid protestors leading demonstrations that resulted in cases of violence and destruction of private property.  Those billionaire George Soros connected efforts are described by pro-Clinton media wags as if they were real, organic protests.


Image credit, Masthead Blog Industry Commentary, MHProNews.com/GraphicStock.

They’re not. They’re staged events, made for TV, the New York Times, Washington Post and other like-minded, left-of-center media to “report.” They might be described as “faked news.”

“Real,” but staged = faked.

Efforts to slow-walk POTUS Trump nominees, or to illegally leak information to embarrass the White House, are examples of the left’s game plan to stop the president’s agenda.

Let’s be clear.  If the president, Congressional Republicans, and enough moderate Democrats work together to enact his pro-growth agenda, the next four years will lead the nation to the best economy in well over a decade.

Some Republicans are lurking in the background, hoping to undermine the president too.  RINOs are only too happy to weaken the “Drain the Swamp” presidential initiatives — if they can do so without looking like traitors to their own party.

Barring truly misguided anti-American efforts, expect big growth and success by the Trump Team’s “Make America Great Again” agenda.

But how can that be kept going beyond his 4 or 8 years in office?

The answer may be found below.

Let’s survey why the president ought to consider implementing a variation on a concept POTUS Franklin D. Roosevelt floated, but never accomplished.

PromisesBeingKeptMostAmericansRepublicansDemocratsAgreeFreeBeaconMastheadBlogMHProNewsInsuring Long-Term Greatness for America

What the U.S. has experienced for decades has been a pendulum swinging back and forth in DC that has resulted in less economic growth and more division in our nation.  The Trumpian coalition has always been there, because America is still very much a center-right nation.

Millions in that same center-right coalition of Trump supporters turned several blue states red after President Obama took office.  Governorships and about 1,000 seats at the federal, state and local level have flipped to Republican control. Almost 2/3 of the states are in Republican control.

That last point is the one that makes a golden, historic opportunity for a president – not afraid of bold, decisive plans and action – possible.

By mobilizing his passionate base of supporters, via social media and live rally events – like the one planned for Melbourne, FL this Saturday – our businessman president could set a course that would be extremely difficult for the left to reverse. Here’s how.

Fixing America’s Course as a Center-Right Nation

President Trump could initiate the legislative steps necessary to reset the number of Supreme Court Justices from 9 to 11, or even 15.  We should remember that over the years, the number of “Supremes” has fluctuated from 6 to 10, per History.com (1).

That done, let President Trump nominate, and the U.S. Senate confirm, the added number of “originalist justices,” in the mold of Antonin Scalia.

That would serve to preserve the stability of law as intended, within constitutional limits.

Time For Justice Message Shows Law And Punishment

Time for Justice, Masthead blog, MHProNews.com/GraphicStock.

Other Federal Judges

There should also be a move to revamp the federal bench, below the Supreme Court level, framed in a fashion that prevents judicial activism.

President Trump and VP Pence have often said that the law should be enforced.  That’s common sense.  Without applying a law as intended, how can there be equal justice under the law?

So, if a judge goes rogue and changes the law on a personal whim or for political reasons, then we have made black robes matter far beyond the powers the framers of the Constitution’s intended.




Failure to enforce the law is harming millions of Americans. Professionals in our industry can point to laws like the Duty to Serve in HERA 2008, or the “enhanced preemption” found in the Manufactured Housing Improvement Act of 2000, as examples of laws that have languished, due to a lack of bureaucrats and/or judiciary following the law as written and intended. Photo credit, Sunshine Homes.

Constitutional Revisions?

Declaration of Independence and the framers of the Constitution wanted a nation of limited federal powers.  By limiting federal power to those duties specifically assigned, part of their concept was that state and local governments would be far more accountable to “We, the People.”  You or I can make the trip to the town hall, county seat or state capital far more easily than going to Washington, DC.

Article 1, Section 8 specified what powers the federal government has and can legitimately spend taxpayer money on.  The 10th Amendment then specified that those powers not specifically given to the federal government are reserved to the states or the people.

Those limits were slowly subverted, by members of both major parties. Let them be reestablished, and by doing so, we’ll see not just a 4- or 8-year economic boost.  Why?  Because there would be decades of growth, as national and international investors will no longer have to worry that some new administration will skyrocket taxes or impose monopoly-making and job-killing regulations.


Image credit – Like Success.

Originalist-minded thinkers could frame a bill that could pass the necessary states to make that change part of the Constitution via an amendment, and thus permanent. Republicans could almost do this without Democratic support today, given the heavily GOP balance of power in the 50 states.

We should also restore and expand the use of letters of marque and reprisal.” (2)  Why not allow ex-military personnel to establish their own units to fight ISIS and other terror groups? Why not let them stop the Somali pirates raiding shipping in the Indian Ocean?

Private enterprise may do a better job of that, and with only indirect taxpayer costs based upon specific results.

Permanently Reject Socialism

There should also be required of every student a basic education in honest American history and the meaning and importance of our Constitution.

While institutions such as Hillsdale College offers free online classes on this for adults, wouldn’t it be wise to teach junior high and high school students why free enterprise is better than socialism?  Shouldn’t students be taught the truth about how socialism failed in Venezuela, Cuba, North Korea, the USSR, China or anywhere else that it has seriously been implemented?


Florida (top) and Cuba (below) at night from space. Once more prosperous, Cuba under Castro’s socialism has become an economic basket case. Free enterprise in America works. Photo credit, Discover Magazine.

Learning a Trade or Profession

President Trump talked about the tragedy of wasted talent on the campaign trail.   We need to return to Dr. Martin Luther King’s apt vision of the dignity and value of all honest work undertaken with excellence.

We need trades people, housekeepers, delivery, repair, hospitality, food service, retail, wholesale, energy, education, first responders and thousands of other positions that employ millions honestly.

The only way to end dependency and the attraction of drugs and illegal behaviors is to create a nation where honor, labor, and morality are rewarded.  This is where the president’s call to repeal the Johnson Amendment (3) is so wise. Why should the free speech rights of religious leaders be limited, when labor, business or other leaders’ speech is permitted?

The president has the will, advisors, and savvy to make these and other changes needed to create a peaceful, new and long-lasting American rebirth.  We as a nation have been given a big second chance.

Abraham Lincoln once said,

America will never be destroyed from the outside.

If we falter and lose our freedoms, it will be because we destroyed ourselves.

Donald J. Trump and his team can make this happen.  The thoughts above may help spark the deeper planning needed to turn concept into reality.  In that way, the American Dream will be reborn, and future generations will experience the promise that has long made the U.S.A. what President Ronald Regan called the shinning city on a hill. ##



(1) “The U.S. Constitution established the Supreme Court but left it to Congress to decide how many justices should make up the court. The Judiciary Act of 1789 set the number at six: a chief justice and five associate justices. In 1807, Congress increased the number of justices to seven; in 1837, the number was bumped up to nine; and in 1863, it rose to 10. In 1866, Congress passed the Judicial Circuits Act, which shrank the number of justices back down to seven and prevented President Andrew Johnson from appointing anyone new to the court. Three years later, in 1869, Congress raised the number of justices to nine, where it has stood ever since.” – source History.com.

(2) “In the days of fighting sail, a letter of marque and reprisal was a government license authorizing a person (known as a privateer) to attack and capture enemy vessels and bring them before admiralty courts for condemnation and sale.” Wikipedia.

(3) Washington (CNN) President Donald Trump reiterated Thursday a campaign promise that he used to successfully appeal to evangelical voters: a repeal of the Johnson amendment, legislation that limits the ability of religious tax-exempt organizations to endorse or oppose a political candidate. Feb 2, 2017. ###

(Image credits are as shown above.)


Publisher and Industry Consultant, L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com