Manufactured Housing Professionals, Is Image Everything?

June 14th, 2013 2 comments

Odds are good that you've heard some Hollywood type or other celebrity say, “Image isn't everything, it's the only thing.”

There is no doubt that a good image helps you, and a poor one harms you. So most professionals in our industry don't need to be convinced that improving our industry's image is a good idea. We already know it. The typical questions or comments are, why hasn't something already been done? What can we do to improve the image of my business, location or the manufactured housing image at large with the home buying public?

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With image building in mind, we recently launched version 2.0 of ManufacturedHomeLivingNews.com. The feedback from industry professionals continues to come in. Let's share some recent comments, all of these that follow below are used with permission of the sender.

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Tony,

I took just a minute to visit the MHLivingNews website and my first impression is: “WELL DONE!”

A wealth of valuable information for MH owners (and potential homebuyers, as well) all in one place!

Bravo!

JD

J.D. Harper
Executive Director Arkansas Manufactured Housing Association

arkansas-manufactured-housing-association-logo-mhpronews-com.png

1123 South University – Suite #720
Little Rock, AR 72204
Phone: (501) 663-8444
Fax: (501) 663-8447
e-mail:   jdharper@amha.net
web:  www.amha.net

——————————————

Tony,

“VERY nice!!!  I like it.  Great photos and videos. Industry image is immensely important and this new website makes a great leap forward.  Keep up the great work.”

Amy Bliss, CAE
WI Housing Alliance
Tomorrow's Home Foundation

amy-bliss-cae-mhpronews-com.jpg

258 Corporate Drive, Suite 200C
Madison, WI  53714
(608) 255-3131 Phone
(608) 255-5595 Fax
amy@housingalliance.us

——————————————

Very nice Tony…Keep consumer focused.

Jess

Jess Maxcy
President – CMHI
President – CMHI Foundation

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California Manufactured Housing Institute 
10630 Town Center Drive, Suite 120 
Rancho Cucamonga, CA 91730

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Tony,

Amanda pointed out your new public image building website to me, ManufacturedHomeLivingNews.com.  It looks good, and ought to be a fine resource for industry people to use to enhance the manufactured housing image with the general public, legislators or the media. 

I can see how communities and retailers could use this with existing and new customers, and others in the Industry could benefit by sharing your new site link too.  I hope manufacturers use your Featured Home option to show case new or popular models on line.

Thanks for your ongoing efforts to boost manufactured housing, I hope and would encourage industry pros to link to and share your site with their colleagues, team and customers.

Dennis Hill
Show Ways Unlimited, Show Coordinator for
The Louisville Manufactured Housing Show &
The Tunica Manufactured Housing Show

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We welcome and encourage YOUR comments and feedback. Click here or on the image below to see the new image building, pro-Industry consumer focused site. We will continue to add content on a regular basis. Suggestions on topics for columns are also appreciated. 

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If you have a model home you'd like featured on the site, please click here.

Tips, more feedback and how to use the site to get more prospects and close more sales are linked here.

When you email your Congressman or U.S. Senators asking for support for HR 1779, include a link to ManufacturedHomeLivingNews.com, so they can see what our industry offers to the public!

Please share the link and send us YOUR quotable quotes, comments, tips and more.

By even lightly working Together, we can advance the image of our industry. That in turn will yield more sales, because the rising tide of a good image will raise all ships.

Image isn't the only thing. We need:

  • homes,
  • financing,
  • dedicated owners,
  • leaders,
  • professionals

and so much more. But as the pros above suggested, image is an important thing, and this is a big step in advancing our industry's cause! ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Manufactured Housing, HR 1779 and the Bigger Issue

June 12th, 2013 1 comment

Let me begin by saying that MHProNews is highly supportive of HR 1779 as a reasonable remedy to a vexing set of financing and related challenges for manufactured housing homeowners and our industry's professionals. There are state/community association executives who have told me they have made a number of trips to DC this year – in addition to local visits with their Congressman, Senators and respective staffs – to advance the cause of HR 1779. As a bill with bi-partisan support in both chambers, it ought to and can succeed. Please see the Manufactured Housing Institute's (MHI) Chairman, Nathan Smith's call to action message that is linked here.

That said, are we sadly caught up in a larger flytrap?

Let me share an email thread that came into me earlier this week. I'm removing the names of those in the thread, but the rest of the messages are word-for-word as received. This is a 'story within a story,' and is shared with a purpose.

As the context will show, the first email is community owner – an independent 'mom and pop' operation – asking others he addressed for advice about his challenges. It is followed by the first (and I'm showing only the first) reply to this thread. None of these messages are mine.

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————– first email from a manufactured home community owner ————–

If a person earns $15.00 an hour and brings home $12.00 of that for 40 hours they will bring home $480 a week x 4 weeks = $1920.00 bring home a month.

Our rule when looking at income vs. expense is roughly this: We don't like to take anyone whose house and lot payment is more than 30% of their bring  home. This has become a percentage that seems to make for a long term resident, more than 30% and we have trouble getting our rent.

So, a person bringing home $1920 each month needs to rent for $569 a month- lot and house payment.

Alot of other factors go into our decision after that such as how much their car payments are, child support, credit cards, medical bills, gasoline, food, etc. but still we shoot for 30% for shelter.

If they are seasonal type workers like roofers or landscaping that is a big factor also.

The way I figure it is a home would have to cost about $20,000 to get to that monthly number we need of $569.00 a month.

We know that approx. $8000 covers A/C, skirting, set-up, utility connections, permits, etc.

We know our lot rent is $242 a month.

Ga. sales tax is 7% or $1960

If the home is $20,000 + $8000 + $1960  all that = $29,960.00 with no profit built in for advertising, decor or furniture to show better, my insurance and taxes , electricity, on the home while I own it.

If, and that's a big if, someone had $3000 or 10% down to start the deal, and we can get the bank to finance them, and if they had decent credit, and if I were to go on the note with them and assume the note if they go bad on it, and other stuff, the bank  would finance $26,960 for the new owner.

If all that I mentioned above were good with the banker and they loaned the money at 8% for 120 months or 10 years, their payments would be $327 for the house then my $242 for the lot or a total of $569.00 a month.

Maybe 10 years is too short to finance a home, but 20-30 is way too long also.

If a person makes less than $15 an hour, or don't work 40 hours etc. you see where this is going. If the home is not well insulated and say they have at least 2 kids (probably a cat or dog they have sneaked in) and their power bills start hitting $250 a month to heat or cool if the house is not well insulated and gasoline cost keep rising, and food and medical, or they have a car breakdown,  you see where we are going.

Currently I'm renting 22 homes, and for the 22 homes my avg. rent is $611 a month and I'm having a heck of a time keeping quality people in them at this price.

In the past 6 working days here is what has happened:
DW- rent was $650- bad health, lost job and moved in with sister- gone
DW- rent is $650- diagnosed with COPD, lost job, moving this Sat. with family
SW- rent is $550- teacher, lost his job, moving in with girlfriend in Huntsville-moving the 13th
DW- rent is $750- works out of town, hinting on moving due to storm fears and high cooling cost, not sure if we are going to keep him or for how long.
SW- Husband died last week of brain cancer, wife does not work and not old enough to draw Social Security, never worked. Expecting her to not pay next month and probably eviction shortly.
SW-SW – two empty homes I'm showing now to sale or rent.

Pretty sure I can't get much of a house for $20,000, so unless we extend the years or lower the interest rate or get more down payment, it's a booger to figure out.

A friend of mine, professional -white collar-  both very well educated, both kids out of the house,  and both husband and wife making very good money told me the story of him and his wife sitting down one night wondering where their money was going at the end of the month. Where they use to have alot extra to blow, it's not there and they starting looking at the cost of their food, eating out, gasoline, taxes, meds, etc. and found that even they were spending more than they were bringing home. Does it go back to 'its not how much you make buy how much you spend"?

With all this being said, I guess this is why I keep inching my way to the boomer conversation. I've always felt when an older couple downsize they may have funds for a large downpayment or pay cash. They have no kids to drain them each week. They do  not impluse buy. They know how much they must have to live on and what they need to pay each month for a house. I think they are tired of mowing and cleaning gutters and want a quality home with good energy saving features. They want to travel and let us mow the grass. So, a two master suite on each end home keeps popping up. If I"m right, then we are not talking about a $20,000 home anymore but double that or more. Baby boomers are coming but I"m not seeing anyone really take aim at them and market to them.

So, a couple of things come to mind. And I'd like anyone to give me some feedback on this and help me clear my thinking or new thoughts on how to go a different route.

I. I need to bring in those who make more than $15.00 an hour
2. I need folks with bigger down payments.
3. I buy used homes, bring them in and renovate them.
4. Finance them longer than 10 years
5. Rent the home
6. Drop 16 wides and go with 14's and smaller in length, and go back to metal/metal.

Maybe in the day and time we live in, just having decent shelter is the best most can ask for right now. Even if it's a 1 bedroom in a nice community, for now that's the most  can afford until things change for them.

Unless I have a pool, clubhouse, amentities like some of the rest of you guys and others, I'm not going to draw in the higher end income folks I need?

Looking outside our world, I see McDonalds doing the $1.00 menu. Steak and Shake now expanding their $4.00 meals and all you can eat pancakes for $4.00. Burger King doing a $5.00 lunch bag. Bi-Lo you can earn gasoline reductions, right now we have enough to get 75 cents a gallon off now up to 20 gallons. Apts. not even charging a security deposit, or an animal deposit.

They are changing the way they do business.

In my world I keep thinking my rents are $650 and going up, and getting full deposits, and animal deposits, etc. Buying 16×80's 3/2.

Never have I thought about lowering my cost to bring in business like what I just mentioned above. Are others changing the way they are thinking and lowering their cost to create more volume? Did my affordable style of living become too high while I was looking the other way for the regular working man? Where $650 use to be the norm, now it's $550 or less? How do I become affordable again and have enough income to pay my growing bills? And where can I buy a home that pays for itself in a reasonable time with todays cost of building them? Can a nice energy effecient home be built today for $20,000?

Move my cheese please. Please respond to all and let's see what happens with this.

Thanks

————– reply to above from another MH Community owner/operator ————–

We have found that it is critical to consider not only the “Front-End” Debt-To-Income (DTI) ratio, but also the “Back-End” DTI.  Front-End DTI is the ratio of housing costs (excluding utilities) to gross income.  Back-End DTI is the ratio of housing costs (excluding utilities) plus other recurring debts (car payment, furniture payment, child support, etc.) to gross income. 

At that income level, our acceptable Front-End DTI limit is 30% of gross income.  So we would approve that applicant with $2,600/mo. gross income to rent a house and lot for $780/mo. 

The problem is that many of our prospective residents have more debt than they can handle – which is not counted in the Front-End DTI.  At that income level, our acceptable Back-End DTI limit is 40% of gross income.  If that same applicant has a $400/mo. truck pmt. and a $100/mo. furniture pmt., the 40% Back-End DTI would limit his acceptable rent to only $540/mo. – over 30% less than if the only the Front-End DTI is considered.

To complete the underwriting, we verify income, pull credit, get written explanations on derogatory items (we want them to know that we know about the derogatory entries), check rental history, check criminal history, and require applicants to prepare a budget showing that they can afford their new or used home.

When we tightened underwriting several years ago, MH defaults dropped significantly.  In fact, in the Lease-Option sale of new MHs over the past 3 years, we have yet to experience the first default.

We all know there are many factors affecting the success of our home sales: configuring the house, pricing the house, lot/site rent, our cost of funds, marketing/advertising, providing the lifestyle our residents want, etc.  In my opinion, proper underwriting of prospective applicants is right up there close to the top.

Regards,

————– end of emailed messages ————–

FYI, I know both of the individuals in this thread. So let's presume that they are simply trying to make an honest living, which is my impression of the above.

6 years ago, this would have been a much easier conversation or email exchange to have.

This year, in the current environment, I would ideally want a legal opinion before rendering a direct reply. Even with an expert attorney in such matters at my side, we would both want a lot more detail, because what the second person says in his commentary may be a disguised credit transaction under the law as it exists today. That may trigger $25,000 per incident fines. 10 contracts fined at 25K yields a cool quarter million dollars. Ouch.

There is no doubt in my mind that given a 'free market' with a modicum of common sense regulations, both of these individuals could access straightforward solutions that would serve the public and allow them to make a good living.

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From my perspective, I might tell the person who sent the first message above, that yes, he should strive to market and sell up, without ignoring his traditional base of business. That is part of what we teach in our consulting work with retailers, communities and those doing business with the public.

But today, these and thousands of others in our industry are arguably being squeezed by regulations that didn't exist, or were not as stringent, 6 years ago as they are today.

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What is the bigger picture issue?

Shouldn't we ask, what sort and size of government do we want to have? What should the relationship be between regulators and those regulated?

Having traveled to Texas a number of times in recent years, and having worked in the Texas market some years back, the relationship between the TDHCA (the state's regulatory agency, Texas Department of Housing and Consumer Affairs, with their Manufactured Housing Division lead by Joe Garcia) is a far more reasonable working one than we see in many other cases.

Is it too much to ask for a good working relationship with regulators and legislators? Not at all.

Costs of Compliance

In a column dated 4.15.2013, The Washington Post had this revealing quote:

It takes the average American taxpayer 13 hours to comply with the tax code, gathering receipts, reading the rules and filling out the forms the IRS requires. . . . The tax code forces Americans to spend over $168 billion to comply and 6 billion hours.”

  • Rep. Dave Camp (R-Mich.), hearing of the House Ways & Means Committee, April 11, 2013

The Post went onto say that the figures Camp used were based on the IRS's own reports and that of the IRS’ National Taxpayer Advocate. So this is a matter of facts and figures, not party partisanship.

The U.S. Chamber of Commerce cites reports in 2012 that the cost of regulatory compliance is an astonishing 1.7 trillion dollars annually.

I won't go into 'scandal-town' reports, because the media is talking routinely about that based at times upon their unique political perspective. But I will cite a single line from a news-making New York Times editorial, entitled President Obama's Dragnet. The administration…is proving the truism that the executive branch will use any power it is given and very likely abuse it. “

This is an echo of the our first U.S. President, George Washington, in his farewell address:

Government is not reason, it is not eloquence — it is force. Like fire it is a dangerous servant and a fearful master; never for a moment should it be left to irresponsible action.”

Yes, we stand with MHI Chairman Nathan Smith's call for manufactured housing industry professionals to focus on getting your Congressman on board with HR 1779 and the 'soon to be filed' Senate version of that bill. That is one reason why we asked Congressman Kanjorski to share tips on how to successfully engage with your Representative and Senators.

But we must not stay in the fly-trap of short term thinking. We must keep on eye on the bigger picture. That bigger picture is that our society has become too complacent regarding big government, whose taxes and regulatory policies per the combined numbers cited above cost our country 1,868 trillion a year. It isn't sustainable, as bankrupt California cities are foreshadowing what will follow if we don't work to change course.

If we circled back to those in writing in that message thread cited above and asked this: if the regulatory environment was less severe – if SAFE Act, Dodd-Frank and CFPB rules became easier – do you think you would be stressing as you are now?

The fact that Manufactured housing can advance even in this regulatory climate is astonishing!

Now imagine how robust our industry could be if we – along with other industries and working people – worked to modify the regulatory environment in common sense ways that would encourage investments and grow jobs. We must learn to think in terms of 'parallel paths.' Yes, focus on HR 1779, but never losing sight of the bigger picture of how much Big Brother costs us all.

Consider this quote from KevinMD in April 2011:

"It is amazing that people who think we cannot afford to pay for doctors, hospitals, and medication somehow think that we can afford to pay for doctors, hospitals, medication and a government bureaucracy to administer it."
- Thomas Sowell

In a nutshell, Sowell hits one of the key realities we must never forget. There is an overhead cost to government. It isn't just the cost to a business of DC's regulations, there are also the costs associated with the people who work at those federal desks. Some think we can never trim this back, there will be too much 'push back' from federal employees. What we must do a better job of is teaching all that a more traditional American economy creates more wealth, not less. There will be more opportunities, not less if we go to the root issues.

Larry Hahn, writing last year in our Industry Voices column, summarized the issues clearly and simply. Take a look at this column, linked here.

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With more opportunities, those workers who are hanging on by a threads in the discussion between the community owners above would be better off than they are today. In booming North Dakota, a McDonald's is paying a $300 signing bonus for a new hire, and are paying roughly double the minimum wage. Why? Supply and demand! Low unemployment, equals higher pay.

We can keep whacking at the weeds as the tentacles of government over-reach spread. Or we can go to the roots of the problems. Yes, let's fix HR 1779, while learning and working to unwind the leviathan that is harming citizens and business owners alike. ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Manufactured Housing Lending, More Financing Available than most Pros Realize

June 7th, 2013 No comments

We rarely lack for topics of industry interest to blog about and today is no exception. Sometimes I focus on just one subject, but at times, we simply need to cover a number of items. Today, hang in for a smorgasbord of insights, topics and updates that follows, starting with financing but moving beyond that issue too.

Perks

There are many perks to being in the manufactured housing trade media and in industry consulting. Among them are picking up on facts that some, or even many, don't know. Some of what I hear is naturally fluff stuff, but some is really meaty. With financing being a routinely hot industry topic, learning about 'new' lenders and more programs is always of keen interest to readers, clients and thus to me.

Odds are, there are a good half a dozen manufactured housing lenders we know about – maybe more – that you do not. More on that later.

Then there are lenders like CU Factory Built Lending, Mountainside Financial or First Guarantee Mortgage Corporation that you may know, but haven't used. Why not?

2 Examples of Under-used, but really ought to be used more, available financing

Since we started bringing up the zero money down, USDA finance program to the industry's attention at industry events, and then in this column by Mary Beth Jergens, who presented it to the members of the Iowa Manufactured Housing Association last November, her article has consistently been in the top fraction of 1% of the thousands of article accessed on our site every month. That's good news for those retailers who use it.

One retailer I spoke with said they are closing 20 contracts a month, about 12 monthly using the USDA loan program. Why not you? Learn some more, to earn some more!

When Dave Shanklin brought us the One Step program column that we shared with you, it too has also been one hot read. Again, learn some, to earn some!

The first program above is fee simple financing only, but could be worth a 150,000 more shipments a year to the industry if it were being fully put to work by manufactured housing retailers. Imagine creating150,000 new jobs, plus some 7.5 billion in added new sales.

The second program mentioned above can be used in land lease communities, by street retailers or developers. As finance expert Dick Ernst told attendees at the Louisville Show and at TMHA's annual meeting in Houston last year, "there is no lack of capacity" by our industry's lenders for how many loans could be made to credit worthy buyers, including using the program mentioned.

The point is, there are more financing options you ought to be tapping! There is also a crying need to improve marketing that attracts more credit worthy buyers.

We routinely hear from communities and many street retailers that they see mostly prospects in the 500s FICO score range. When they see a 600 credit score or better, they think they are in tall cotton. Yet the average credit score in the U.S. is about 692, according to a report we published last year.

Why not reach out to those who have the credit or can write a check for those extra homes you want to sell?

Don't just think, hope or wish, do.

Too many in our industry keep running essentially the same path day after day, or year after year. Some adapt only when they are cornered.

It isn't enough to know something is out there, one must dig in and do something about that knowledge. Remember what the late, great Zig Ziglar said? "A rut is an open ended grave."

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Don't let a rut become a grave for your career, location or business. As Ross Kinzler noted in his new Industry Voices guest column, others are doing new approaches with success. That means you can too.

Promote Profits, Educating and Protecting Assets

The Wisconsin Housing Alliance's Executive Director, Ross Kinzler, just shared a thought provoking read with us.

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Are you Ready to Grow? Are you ready to Do What it Takes?

As you may guess, I couldn't agree more.

Please check Ross' column out! My hunch is, you will agree too. But the key is to do something about it!

Promoting profits through education and new marketing, sales and financing approaches that attract more customers with cash or good credit is important for growth at your location and for the Industry at large.

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But so is protecting your ass-ets.

When a respected exec told me that some 30% of Fair Housing complaints are from the manufactured housing industry, I was shocked.

We carried the Fair Housing Lady attorney Nadeen Green's refresher on Fair Housing basics linked here, and this month attorney and loss mitigation pro Kurt Kelly and Nadeen Green have new columns as linked on their names on a topic that could be ever so important to the 50,000 manufactured housing communities in the U.S..

Then there is William Dahlin, of HK&C Law fame, sharing must read insights on filling a job, does and don’ts. Looking to fill a job or apply? Better read his column…

In our law suit happy times, staying in tune with legal advice and sound, related association updates are a must to protect yourself.

All of our June issue featured articles on marketing, sales, management, inspiration and more are found on the home page, just under the Daily Business News module. All are there to protect, educate and promote your business!

15-minutes-daily-mhpronews.jpgThanks in part to the increased readership that has been sparked by ELS's CEO Marguerite Nader and Cavco Chairman Joe Stegmayer, our 'regular' featured writers are getting more read too. In fact, we see that not only are the numbers of our readers growing, but the amount you and your peers are reading is growing some 30% over this time last year too. It seems the 15 minutes a day reading advice is taking hold with thousands of you, and that is good for you and your business.

Other duties call, so I simply have to draw this post to a close, and will do so by saying, if you are tired of waiting for the MH Image campaign, be tired no longer! Here is a column on the Cutting Edge of Marketing and Sales blog that kicks off the renewed start of that effort.

Remember, we have the products, the financing, the resources to advance YOUR career, YOUR location and Our Industry. Working together, 'yes we can.' ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Manufactured Housing’s Who’s Who

June 5th, 2013 No comments

You never know who will call or email, or what it is they will want to sound off, ask or talk about. Early on in the MHProNews saga, we required logins to do certain functions. One night, our IT manager let me know who was scoping it all out. It read like a curiosity moved Who's Who. Today, it is less curiosity and more the high quality news, tips and views that true pros can use that bring our readers here daily by the thousands.

Plus, you no longer sign in for almost anything, so your surfing anonymity is preserved. You read what you want to read, which is as it should be.

That said, the Who's Who is stronger here than ever – we know that from the calls, emails and texts – but none are more important here than you.

June is off to an red-hot start, it looks like the pace from record setting May has only accelerated. Do you think

have something to do with that spike in readership?

As they say in Wisconsin, Youbetcha.

But all that attention to those four has only increased the readership of everyone else and everything else on MHProNews too! You can see the industry's best line up featured expert writers for June linked here.

together-we-win-ww2-wikicommons-posted-manufactured-housing-pro-news-mhpronew-com-.png

Not only are total visits rising, but page views per visit are also rising. Since knowledge is power, that's a win for the Industry.

April's Rising Tide

April 2013 saw a nice uptick in new MH Shipments. The efforts in and related to our causes in Washington DC are intensifying.

For example, there was a good fund raiser for Texas' Jeb Hensarling (R-TX 5) Support for launching the Senate version of HR 1779 has drawn near. A comment I keep hearing from inside the beltway in DC is that 'you couldn't get a better Senate sponsors among Democrats that Sherrod Brown'(D-OH) to support the soon-to-be-filed Senate version of HR 1779.

The numbers signing up or committing to support HR 1779 in the House are getting better too.

But don't forget to pick up the phone, fax, email or send a letter to – or just meet with! your legislators and/or staff. Congressman Paul E. Kanjorski 's article will give you some inside insights at how Congress looks at how this can be accomplished.

Let us not forget that this MUST be done!! Which is why we asked the Congressman for his professional tips. It is one of our many fine – and timely – reads for the jolly month of June. Please check in with your state or community association and see what you can do in tandem with your peers.

Writing in the Great Outdoors

In the Manufactured Housing Revolution's preface, we noted how in this brave new world of tablets and smart phones, that you can write (work) from almost anywhere that you can get a signal.

As I write this, the band is getting ready to start up for the members and guests at Anderson Japanese Gardens. It has been nice writing this blog outdoors, after a long winter and a mostly cool spring. Make sure you put all of those tools that the modern era makes possible to work to grow your business and close more sales.

anderson-japanese-gardens-posted-manufactured-housing-professional-news-mhpronews-com-.JPG

Speaking of the brave new world, there is a UAV (aka "drone") overhead…Senator Rand Paul, where are you when we need you?

uav-unmanned-ariel-vehicle-drone-over-anderson-japanese-garden-posted-masthead-blog-.png

Satisfied customers combined with professionalism and success. Those will be the hallmarks of the rebirth of manufactured housing.

By learning more to earn more, you and your team can swell the ranks of the Industry's Who's Who. ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


The Future of Manufactured Housing Trade Media

June 1st, 2013 No comments

The more one reflects on the elements of success, the more one may come to the conclusion that all success is team success. While there certainly are 'one man bands' – and solo success stories – typically, success is the result of so many factors that involve so many people, it is difficult to differentiate the one, from all the positive impact of those who shaped the one. And no, that wasn't a political comment! You'll see what I mean below.

manufactured-housing-professionals-news-mhpronews-com-logo-.JPG

First, my sincere thanks to all those who day by day, week by week and month by month, make the content of MHProNews.com possible. Matthew Silver is a stalwart of steady performance in our Daily Business News blog. For every typo or glitch, he has about 900 error-free items. If your local baseball team had a batting average like that, we'd all be proud!

Soheyla does a ton of work behind the scenes, including our new issue work, setting up our twice weekly elbasts, the Industry Voices OpEd/letters to the editor blog, the MHI, MHARR and Corporate PR news modules and ever so much more. I occasionally have to sing her a few bars from the Disney musical, Mary Poppins, “practically perfect in every way.” By the way, if your team is not on our twice weekly emailed news updates list, they can sign up free here.

Our featured writers are further examples of steady performance. We have those featured writers for June listed below. From general industry topics, to inspiration, to sales, marketing, management, legal, community and more, you won't find a stronger line up anywhere in our industry! To those this month, and to those who routinely shared in May, April, March or other prior months, a huge thank you!

These professionals continue to add to the body of knowledge that is found here on MHProNews.com.

thinker-auguste-rodin-credit-wikicommons-posted-manufactured-housing-professional-news-mhpronews-com-.png

Because knowledge is potential power, they are the power cells for your associates (and my!) gray matter.

 

Along side the many fine articles by our writers, we have a number of additional, exciting, new exclusives.

A Cup of Coffee with interviews- MHProNews-com

Because my mama taught me, lady's first, Marguerite Nader, CEO of Equity LifeStyle Properties (ELS), joins us this month with one of our A Cup of Coffee with interviews. You will find Mrs. Nader's article linked below.

Joe Stegmayer, Cavco's Chairman and prior MHI Chairman too – being a gentleman – would have insisted on lady's first! Joe graced us with A Cup of Coffee interview, which is also linked below.

Both of these C-Suite leaders have shared exclusive personal, professional and heady insights in their respective vision for their respected firms and the industry at large. These are among our must reads.

The Honorable Congressman Paul Kanjorski also joins us this month, in what I hope won't be a one time occurrence! Congressman Kanjorski had terrific insights for attendees of MHI's Winter meeting and Legislative session in February, and was very thoughtful in providing us with insights and tips that can help our cause in DC and beyond. We need all the grass roots level efforts we can get, so his will be a compelling read for thousands.

Stacey Epperson, the CEO of NextStep, has also joined us this month. She tells a personal story of her 'conversion' from being a site builder opposed to manufactured housing to be a gung-ho advocate for our Industry! We will likely cross-post a version of Stacey's fine article onto MHLivingNews.com, and once we do, please share that with the public, because it is stories like hers that will help convince more and more in the public to see the value of our industry.

I'd like to mention Eric Miller, who while he hasn't been 'active' on our team officially for quite some time, was the gent who started much of our format for the Daily Business News (DBNs). Like a true trooper, Eric still sends us 'leads' and tips on stories from time to time. We thank him for his service and wish Eric well in all his endeavors.

The same tip of the hat goes to Jeff Templeton, who provided thoughtful contributions on how to position the DBNs and ever so much more. A broad thanks to all who, over the past 3 and a half years, spent time in our ranks to advance the cause of professional trade media for manufactured housing here on MHProNews.com.

There are numerous association leaders and experts of many kind who many not always give us an article, but they often provide us with news tips, insider insights and the occasional word of advice that your's truly needs to stay on course. My thanks to you all.

 

You, our readers, are responding at levels that are off the charts to all of this information! May is not yet completed, as this is being written, and we have blown some of our prior readership and pageview records clean out of the water! The results shown below are through part of May 31st, 2013.

 

site-statistics-manufactured-housing-professionals-mhpronews-com-may-31-2013-(1).png

 

Let me highlight just two of those stats. 167,679 visits and 1,433,960 page views. I tell people in our training programs that the smart way to use numbers is to make a comparison to something else people can relate to. MHI's media kit tells us that they average 250,000 page views a month. So there are over 5 times as many page views here as on the national association's website. Wow!

We noticed recently that part of the reason for all of these pageviews is that more and more people are diving deeply into our past monthly featured articles, Cup of Coffee interviews, Industry in Focus Reports, the Cutting Edge, Inspiration and Words of Wisdom blogs and more. If it has been a while since you've just gone to the home page and 'looked around,' you might be amazed at how deep our drop down menu is, how many 'past' articles are just as relevant today as when those featured writers or bloggers first shared them.

Finally, my sincere thanks to our sponsors. Folks, they make it happen for us, so we can make it happen for you. In the real world that means you need to support those in our classifieds and all of our banner advertisers, who are linked here. For those who are not yet advertisers – but ought to be! – please click here.

Day by day, we are building the future of manufactured housing trade media here. But we are also building what we plan to be the future of our industry's much needed and long overdue image campaign. Please read my column on that, which is linked below. Associations, trade media and an image campaign are all keys to industry advancement.

For all of my personal missteps along the way, my thanks to those who correct, suggest, support, forgive, uplift and encourage.

I'd like to thank the over 900 who have connected with me on LinkedIn. Literally hundreds of 'endorsements' and dozens of 'recommendations' have come in via LinkedIn for our work here on MHProNew.com and for our marketing and sales consulting work too. Let me in turn thank all of those noted above, who makes this work possible. Those kudos are hereby shared with our team. It truly is all about our team work.

With no further adieu, let's dive into the strong line up for the month of June!

Don't forget that June 15 is the 'birthday' of HUD Code Manufactured Homes! I'll have some thoughts, likely on the Cutting Edge blog, on how we can celebrate that birthday in a way that pays.

Featured Articles and Reports for Vol. 4, No. 9, 2013

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How Not to Apply for a Job

by C. William Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-

Manufactured home communities, sometimes simply called “mobile home parks,” or even in some areas “trailer parks,” have a variety of employment needs.

 

Read more…

• That Bites!

by Nadeen Green, JD

nadeen-green-50

Those of us who teach (and yes, preach) about fair housing are regularly and routinely asked “Do we have to take restricted breeds as service animals?”

 

Read more…

• Mildred!? Is that a Dog Parade?

by Kurt D. Kelley, JD

kurt-kelly-50

New Court rulings and Federal laws are opening the door to allow a parade of dogs and other animals onto your manufactured home community property(ies).

 

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS


• Get to Know Your Member of Congress

by The Honorable Paul E. Kanjorski

Your Member of Congress wants to hear from you. He or she understands that to represent approximately 800,000 constituents it is essential to hear from a broad spectrum of the population about the effect that federal legislation and regulations have on you and your business.

Read more…


 A Cup of Coffee with…Marguerite Nader

 

a-cup-mhmsm-com(4).jpeg1) Who, What and Where: (Your name and your formal title at Equity LifeStyle Properties (ELS)).

Marguerite Nader, President and Chief Executive Officer.

Read more…

 

• Next Step: Our Story

by Stacey Epperson

stacey-epperson-ceo-nextstep-frontier-housing-1-50x50-

 

My name is Stacey Epperson and I am from rural Kentucky, where manufactured housing has always been part of my landscape. Ever since I left college, having served as a HUD intern through graduate school, I have devoted my entire career to affordable housing.

Read more…

 

• DC Politics and Manufactured Housing

by L. A. 'Tony' Kovach

tony-kovach-2-50

Your industry issues scribe is not going to pontificate (much) on the topic of DC politics as it relates to manufactured housing, HR 1779 and the 'soon to be filed' companion bill in the U.S. Senate. This is pretty cut and dried at this point, but there are news items in the works.

 

Read more…

 

• Call for Nominations to the RV/MH Hall of Fame

by RV/MH Hall of Fame

rv-mh-logo-70-70-posted-on-mhpronews.pngELKHART, Ind., –  The RV/MH Hall of Fame Selection Committee has issued a call for nominations for the Class of 2014.

Darryl Searer, Hall president, said, "The Hall welcomes nominations from all RV and manufactured housing sectors — manufacturers, dealers, campgrounds, housing communities, suppliers, user groups, trade media, associations, etc — for the class of 2014 and beyond.

Read more…

 

• A Cup of Coffee with…Joe Stegmayer

a-cup-mhmsm-com(3).jpeg1) Who, What and Where: (Your name and your formal title at Cavco).

 

Read more…

 

MANAGEMENT

 Do you Manage by Example?

by Tim Connor, CSP

tim-connor-50

Are you a manager or supervisor that needs to update your people skills, management style or your approach to your roles and responsibilities? Why do I ask?

 

Read more…

 

• When was the last time you SWOT’d?

by Lisa Tyler

lisa-tyler-walden-university-posted-manufactured-home-professional-news-mhpronews-com-50x50-

A SWOT analysis provides information for the development of business strategies. It is a useful tool for identifying and understanding internal and external influences.

 

Read more…

 

 

MARKETING


• Flying Cars and Manufactured Housing

by L. A. 'Tony' Kovach

tony-kovach-2-50

The number of prototype flying cars has been increasing. Reuters recently reported on a car that will have a 500 mile range, will essentially fly itself in conjunction with a network that will help the car avoid aircraft, weather and restricted air space.

Read more…

 

• Too Much Information!

by Scott Stroud

scott-stroud-50

On the trip back from the MHI conference in Las Vegas last month I shared a flight with a young woman who was studying for her masters degree in Library Sciences.

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Who Packed Your Parachute?

by Greg McClanahan

greg-mcclanahan-50

My daughter is graduating from high school next week. She is our youngest and that means our nest is nearly empty. With this going on in my life, I have been reflecting on the teachers, friends, her friend’s parents, church leaders and others that have influenced the young woman my daughter has become. I am so grateful for those who have made a positive difference in her life.

Read more…

 

• ZigOn Improving Your Quality of Life

by Zig Ziglar

zig-ziglar-posted-on-mhpronewsA Gallup Poll revealed that by a count of ten to one Americans prefer a good relationship with their loved ones above financial gain or corporate position. The reality is, most time is spent earning money and building careers.

 

Read More ….

SALES


• A Few Negotiation Concession Strategies

by Tim Connor, CSP

tim-connor-50

In big ticket or repeat business settings as often occurs in an industry such as manufactured housing at the retail or wholesale level, requests for discounts or other concessions often occur.

 

Read more…

 

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Executive Concerns, plus 4 BIG Manufactured Housing Exclusives!

May 29th, 2013 No comments

I received a message recently from a respected industry executive. In part, the message stated that 30% of all Fair Housing complaints come from manufactured housing rentals in communities, even though the industry has only a small fraction of the overall U.S. rental housing stock.

This matters to us all, because negative news – like a fair housing complaint – hits local media. That in turn fuels the de facto 'anti-court-gavel-image-credit-wiki-commons(2).jpgmanufactured housing image' campaign that exists among the media in so much of our land.

But it is of particular interest to the tens of thousands involved in manufactured home communities (aka 'mobile home parks,' in what ought to be outdated jargon…and errors).

To my knowledge, we are the only national trade media in manufactured housing that has a column like Nadeen Green's, an attorney known as the Fair Housing Lady for her expertise in that field. Please share this link as a refresher on Fair Housing basics.

Then make sure your team and colleagues stays up to date on related legal issues by reading Nadeen's columns. Attorney Kurt Kelly will have a must read column in our June issue focused on an overlooked Fair Housing/ADA issue. Especially for those in the communities world, don't miss the columns by these experts!

4 BIG Manufactured Housing Exclusives!

In the current Cutting Edge post, we share 4 marketing tips for MH Pros. They are also among the 'secrets' for the runaway success of MHProNews.com. What follows below is one of those secrets in action.

We share this 'digital stage' widely with professionals across the spectrum that all share a keen interest in manufactured housing. Many of those articles are exclusives. For our upcoming June issue, beyond the many exclusives provided by our stalwart team of industry pros and experts, we will have no less than 3 more BIG exclusives, 'plus one.'

In less than a week, you can enjoy exclusives articles from:

  • A Cup of Coffee with…Joe Stegmayer. Cavco's Chairman and the prior chair for rhe Manufactured Housing Institute MHI. This is commentary you won't find anywhere else from this big time leader of the Industry's top mover's and shakers.
  • Congressman Paul Kanjorksi brings us an exclusive on successful political engagement for manufactured housing. The honorable Congressman was featured on a panel in Arlington, VA held by Manufactured Housing Institute last February during the MHI Legislative session. He will provide keen "insider" perspective on how Industry members can successfully engage senators and your congressman. A fine, insightful read that is ever so timely for HR 1779!
  • Stacey Epperson, CEO NextStep. Stacey Epperson leads an organization that is misunderstood by some in our industry, but is respected by a number of others. We bring an exclusive story on how Epperson, who was once strongly against manufactured housing, now just as strongly embraces it. This could be very useful for changing minds for influencers in your district or state, so be sure to read and share her article.

We may also have an additional exclusive interview by the time we get ready to switch on the home page from our May Featured Articles to out June ones. So stay tuned. All of these are in addition to the many featured articles – that are often exclusive too – found on the home page of MHProNews.com, just below the Daily Business News module.

Plus one!

Please take a look at MHLivingNews.com, because it is about to have a major face lift.  If it still looks like the image below:

MHLivingNews.com on laptop - version 1.0, version 2.0 looks better!

…then the face lift is not yet done.  If it looks way different, then version 2.0 of this site has gone live!

We are upgrading this tool so that it will be THE Image Building resource for Manufactured Housing. This will be useful for independents, corporations and associations alike. Anyone associated with any part of the manufactured home industry will benefit from ManufacturedHomeLivingNews.com.

If you have been around the business for very long, you already know that the image of manufactured housing is an issue. The new MHLivingNews.com will be a powerful tool you will want to link, bookmark and share often. Use it with front line customers who are thinking about buying, but need some facts to help them 'tip the scale' from interested to buyer. We've already had one retailing community's sale professional tell us that they used the video on manufactured homes and tornadoes to close a customer who had that concern.

The best way to appreciate the new version 2.0 of the site is to look at the version 1.0 of ManufacturedHomeLivingNews.com, so please take a look now, and we will let you know when we are ready to unveil the new, improved version. We listened to you on version 1.0, so we will look forward to your feedback on version 2.0 of ManufacturedHomeLivingNews.com.

In the mean time, my thanks to you and to our sponsors, that combination is what makes this #1 platform – and all of the exclusives we bring you – possible. ##

(Image credit: WikiCommons)

PS: Check our many Exclusive and Red Hot Featured Articles for May and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Death Toll From Tornadoes Compared to other Risks

May 24th, 2013 No comments

The AP tells us that the tornado that struck the Oklahoma City, OK suburb of Moore this week may have created $1.5 – $2 billion or more in damage as it tore through as many as 13,000 homes, multiple schools, businesses and a medical center. Early reports of high death tolls (51, 91, etc.) than we initially reported from news sources were the results of officials who counted the dead twice, plus the confusion that reigned as land telephone lines went down and cell towers were overloaded. The revised death toll on Wednesday stood at 24.

The facts that follow are in no way meant to minimize the tragedy that occurred Monday May 20, 2013 in Moore and that area. It is meant to establish some perspective on those events. These are facts that your front line sales and site-leasing professionals need to know!

Some media reports and interviews aired the commons comments that questioned the wisdom of living in "tornado alley" locations such as Moore, OK. The realities of the recent event in and around Moore and a broader context will follow.

With all the talk about global warming, climate change and related, it may surprise many to know that the severity and death toll from such tornadoes has dropped in recent years.

The chart below states the facts about the deadliest recorded U.S. tornado events.

 

The 10 Deadliest U.S. Tornadoes

 

Rank Location(s)                              Date                        Deaths

 

1 Tri-State (MO/IL/IN)                     Mar 18, 1925              695

2 Natchez MS                                 May 6, 1840                 317

3 St. Louis MO                                May 27, 1896              255

4 Tupelo MS                                   Apr 5, 1936                  216

5 Gainesville GA                            Apr 6, 1936                  203

6 Woodward OK                            Apr 9, 1947                  181

7 Joplin MO                                    May 22, 2011               158

8 Amite LA & Purvis MS               Apr 24, 1908                143

9 New Richmond WI                     Jun 12, 1899                 117

10 Flint MI                                      Jun 8, 1953                    116

 

We must also consider that the population growth and density has increased, which in theory creates an increased risk. But modern radar, broadcast weather alerts and municipal sirens all help cut the risk from tornadoes today.

While weather reports indicate that more typical tornadoes touch down for 7 minutes or less, storms like the one in Moore, Oklahoma Monday remind us there are exceptions. The estimates of the length of time on the ground for the deadly Tornado that struck Moore is about 40-45 minutes.

As sad as these facts are, statistically over 4 times as many people died in the U.S. Monday in auto accidents than in the deadly tornado. Over 110 times as many died statistically from cigarette smoking that day. The chart below is from the National Institutes of Health (NIH) and the Center for Disease Control (CDC 2001).

What we saw Monday in the rubble of hundreds of conventionally built houses and buildings was a stark reminder that only an underground shelter can be considered reasonably safe during a tornado. But even an underground storm shelter isn't a guarantee. One Moore survivor with a storm shelter told a reporter that he held onto the storm shelter door, as he feared it would otherwise have been torn off by the tornado.

Two photos of manufactured homes were captured by the media. One photo showed a home that had rolled over, but had maintained atornado-moore-OK-2-posted-on-mhpronews(2).png higher degree of integrity than hundreds of houses built on site. What we don't know from the photo is the answer to the question: was the manufactured home properly anchored and installed?

Either way, one can imagine that people could have survived the storm even in that 'rolled' home.

 

 

 

tornado-moore-OK-posted-on-mhpronews.pngThe photo of a metal sided, metal roofed manufactured home above revealed broken windows, but the home apparently remained in place. Presumably, that home was properly anchored and installed.

Those who own a manufactured home, and those of us who market and sell them can take a kind of pride and confidence in these facts. The old misinformation that manufactured homes disappear or are "gone in the wind" like Dorothy's home in the Wizard of Oz is clearly inaccurate.

The point is that a properly manufactured home does much better than we are generally given credit for, and the safety is not inferior to that of a site built house on a slab that is hit by is kind of tornado. This photo of a leveled neighborhood demonstrates that reality.

The lower cost of a manufactured home makes affording a storm shelter a valid consideration for many. You could own a manufactured home and atornado-moore-OK-3-posted-on-mhpronews(1).jpg storm shelter, and still be well under the price of conventional construction. Some many not realize that a manufactured home can be designed for installation over a partial or full basement too.

Our Industry Voices article from MHAO's Deanna Fields in Oklahoma captured a thought that all involved in manufactured housing need to grasp and be ready to respond to with ease. She related how a local TV station's newsman was reportedly bashing away at a manufactured home community that had been struck before the Moore storm hit. But in the wake of the devastation and damage to some 13,000 houses, the local reported dropped his 'coverage' about the MH Community.

We are all saddened by what happened in Moore. But let us learn some lessons from the midst of that tragedy. Our homes demonstrably faired well in the instances captured in these photos. That is useful information for potentially millions of home shoppers, as well public officials and the media.

tornado-moore-OK-4-posted-on-mhpronews(1).jpg

We also need to know and be able to share the FACT that the odds are in favor of manufactured home owners, as we learned in this video linked below.

http://www.manufacturedhomelivingnews.com/component/banners/click/4

We have a tremendous story in Manufactured Homes! Let us learn to share it well. Because the facts well told can benefit the U.S. where quality, affordable homes are so badly needed.

Shifting gears…

We will likely have an unveiling by the end of next week. Be sure to stay tuned, it will certainly become popular!

We also are lining up our featured articles for June. We have one of our A Cup of Coffee with…Joe Stegmayer interviews in hand and ready! It will be a BIGGIE! Cavco's Chairman and a prior Chair for the Manufactured Housing Institute (MHI) has graced us with an interview that will be a hot read to start a hot summer!

We have more hot tickets for industry doers, thinkers with movers and shakers coming in the pipeline too. Stay tuned.

Finally, on behalf of our team, sponsors and writers, let us thank all those who have and do protect our freedom and wish all a happy Memorial Day. ##

(Photo credits in prior Masthead blog post, final photo credit WikiCommons)

PS: Check our many Exclusive and Red Hot Featured Articles for May and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office -815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

+++

Whether you think you can or whether you think you can't, you're right. – Henry Ford

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


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