Mischief, Mayhem, Marvel, More in May for MHVille? 

May 2nd, 2016 No comments

Our industry has its routine mix of events and news: ranging from good, interesting and some troubling, as we roll into May 2016.

1) There is a serious plant show being done by Clayton Homes in AL during this same week that MHI’s Congress and Expo is set for Las Vegas. I love industry home shows, so it would be great to go and see the plant show, but other prior commitments take me to Vegas; and it will be interesting to see if any on-or-off-the-radar sparks fly during C&E. Time will tell. 

2) Our sister-site will be sharing a new video report, beyond the latest one now live on MHLivingNews.com.  Regarding the one that just went live, this is another foundational video for establishing just how well built – engineered! – modern manufactured homes are.

FoundationalDefined-Dictionary-com-postedMastheadBlog-MHProNews-com-

Foundational defined by Dictionary.com.

Your feedback on the Inside MH video interview with engineer Skip VanZant linked here and on the image below is welcome. Shared with interested parties who are still on-the-fence housing shoppers, this video will no doubt open some eyes of those who want good reasons to justify investing in a new manufactured home.  It could also prove useful with public officials, and of course, the media in your market(s).

3) That upcoming video report (noted in 2a) that touches on an MHI related topic is in production, and has information hiding in plain sight that could cause some heartburn in Arlington, VA. We’ll likely let C&E conclude before publishing and spotlighting that festering issue, which will immediately be obvious to anyone who closely follows MHI ‘alerts.’ 

Of course this post signals those on staff who are involved in a sensitive matter the opportunity to think things through. That would be just fine with us. Because, it’s the course correction that’s needed in Arlington – achieved one way, or another – that’s what matters most on this topic. We’d rather they change course with no drama – via their own ‘mea culpa’ – than to have to spotlight their latest unforced error.

Either way, the video will be produced, published and again, what they do in response, time will tell.

4) The costs for the MH Industry over the years for game playing coming from the DC metro has already been too high. At times, I think back to what JD Harper in AR wanted to do a few years ago, pondering his floated concept. Likewise, I ponder the MHIdea.org initiative, that created a website, but did not go farther. Would an association for retailers and communities apart from MHI make sense, given the history of the last decade or so?

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State and Community Executives are doing important things and are getting some of the positive attention and credit that their work so richly deserves. While national associations meet with DC based regulators, policy advocates, Congressional staff or members, its the state and community associations and their members who are the “boots on the ground” that makes it all happen. MHEC logo is their property, and is shown for editorial purposes.

5) MHEC (Manufactured Housing Executives Council) is a reality, and in many ways MHEC state and community association members are those who do much of the heavy lifting with Congressmen, Senators and their staffs. Those MHEC touches are then also engaged by lobbyists and staff working for MHI or MHARR in DC. The grass roots – state/community association – efforts are thus critical to advance any industry initiatives in Washington, DC.

What is obvious is that the MH Industry’s agenda in DC is moving ever so slowly…

…and that costs our industry billions a year, which in turn means a company like yours is losing your pro-rata share of those dollars.

Election 2016

We keep one eye on the primaries for POTUS headlining towards the two major parties respective summer conventions. Each of the Democratic hopefuls are very pro-Dodd-Frank. The remaining Republican candidates would modify or repeal Dodd-Frank. Anyone who pays close attention to the impact of Dodd-Frank, SAFE Act, HUD, DOE et al in DC knows that real reforms are needed that could save taxpayers billions while earning our industry billions more and obviously benefiting the public too. That’s a win-win, save in the often topsy-turvy world of the federal government.  

It would be no surprise if Donald Trump wins in Indiana, the race between Clinton and Sanders seems closer, with Clinton on paper ahead, but Sanders within striking distance.  Tuesday night will tell the tale. A Trump Train victory won’t clinch the nomination for him, but he’ll have a big lead heading to the remaining states, momentum from NY and those 6 Atlantic state victories. Sanders is now trying to chip away at the Democratic super delegate issue.  Mrs. Sanders publicly mused that it would be nice if the FBI finished their work more rapidly…

C&E and Trade Shows

MHI routinely has good information at its meetings. I’m looking forward to what this year’s Congress and Expo brings.  You’ll find C&E focused articles on the new May Featured Articles found on the home page, and linked below.

A) Some are taking about new trade shows for MH, with one concept being a West Coast/CA/AZ et al regional event with homes on display, as happens in Tunica or Louisville

B) An obvious opportunity exists in TX, where numerous plant shows occur – why not turn that into a rebirth for a regional trade show there?

C) Florida and the Carolinas could support a full blown industry trade show too. We’ll keep an eye on developments along those lines for industry pros and afficianadoes.  Could other areas in the U.S. also support and sustain a successful MH trade show?

This Month’s Line Up!

In the Merry Month of May we feature a new Cup of Coffee with…Ed Zeman, of Zeman Homes (and communities – see link below). Zeman is a Chicago-based regional player with eyes to grow beyond their current Midwestern stronghold.

That soon to be read-hot link and over a dozen other new Featured Articles, the final episode of our in depth interview with Don Glisson Jr., a new Nadeen Green legal column, corporate news, invites for Congress and Expo, online reputation management with Wayne Coakley, inspirational thought provoking articles, West Coast design trends with Katy Weldon and more from moi and others are in store below!

As a programming note, given the trip to Vegas, it will be this weekend before the next Masthead  blog gets posted. 

Knowledge is Potential Power!  With no further adieu, the May 2016 line up of Featured Articles and reports awaits. 

Featured Articles and Reports for Vol. 7, No. 8, 2016

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• Warmly Welcoming Martha Stewart

by Nadeen Green, JD

nadeen-green-mhpronews-comWell, my previous post from a view weeks ago was somewhat prescient as later that day Mr. Castro went public with HUD’s position on criminal background checks for folks wanting to rent.

Read more…

FINANCING

 

• Manufactured Home Lending, Regulations, Rentals and MH Communities – Don Glisson, Jr. – Video 

by L. A. ‘Tony’ Kovach

tony- kovachAs an interview in this same issue with manufactured home community owner/operator Ed Zeman underscores, the MH Industry has undergone significant changes; often sparked by regulations born of the financial crisis of 2008 triggered by conventional housing/lending meltdown.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• Blowing Away the Outdated Myths for Fun and Profit

by L. A. “Tony” Kovach

tony- kovachManufactured housing has powerful truths on its side, but decades of outdated information, biased, slanted (or worse) kinds of media coverage have harmed us.

Read more…

 

• We All Need Deadlines plus the Will to March On

by L. A. ‘Tony’ Kovach

tony- kovachRegular readers of my Masthead Blog, featured articles or other posts by moi know you’ll often find a good, inspirational or historic quote being applied to an MH industry related issue.

Read more…

 

• MHARR, MHI Spar over FHFA & Duty To Serve Manufactured Housing via GSE Chattel Lending 

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1On April 26, 2016 the Federal Housing Finance Agency (FHFA) held a roundtable discussion with manufactured housing industry leaders, inviting those who commented on the proposal, to get their input on the FHFA’s proposed “Duty to Serve” rule, according to the Manufactured Housing Institute‘s (MHI) Housing Alert to MHProNews.

Read more…

 

Clayton Acquires another Site-built Home Builder

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1MHProNews has learned from builderonline that manufactured housing giant Clayton Homes has acquired Goodall Homes of Gallatin, Tenn. as it increases its mark on the site-built home industry, having purchased site home builder Chafin Communities of Georgia last fall.

Read more…

 

• Challenges to CFPB Constitutionality could Create Financial Havoc? 

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1Writing in National Mortgage News, Craig Nazzaro says there are two significant court cases now challenging the authority and structure of the Consumer Financial Protection Bureau (CFPB), both of which would have been avoided had the agency been established with a five-member commission to operate it, not a czar, and with congressional oversight.

Read more…

 

• Champion Homes Expanding Operations in Kentucky

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1Champion Home Builders will invest $6.3 million in a manufacturing plant in Benton, Kentucky, leasing a 100,000 square foot facility and create up to 150 jobs for production of manufactured homes, according to kyforward.

 

Read more…

 

“Why is HUD Bent on Destroying the Manufactured Housing On-Site Market?”

by Mark Weiss, JD

 

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-As has been previously addressed in this column, one of the central reforms of the Manufactured Housing Improvement Act of 2000 was its matching directives to HUD to: (1) “facilitate the availability of affordable manufactured homes” and (2) to “facilitate[e] the acceptance of the quality, durability, safety and affordability of manufactured housing within the Department” itself.

Read more…

 

What do you call it?

by Tifanee McCall

TifaneeMcCall-MHWC-ResidentialWarrantyCompany-55x55

I recently returned from exhibiting at the Tunica Show where I had the opportunity to meet and talk with many of my fellow industry members.

Read more…

• Designs, Décor and Manufactured Housing Advancement

by Katy Weldon

KatyWeldon-DesignerManufacturedModularHomes-credit-linkedin=posted-MHProNews-com50x50-Exciting things are happening in manufactured housing.  Everywhere there seems to be enthusiastic energy and the upbeat momentum that comes with positive change.

Read more…

 

• A Cup of Coffee with…Ed Zeman, Zeman Homes

a-cup-mhmsm-comWho, What and Where: (Your name and your formal title at Zeman Homes and where your company is based).

Edward Zeman, Chairman, Zeman Homes, Chicago, IL.

Read more…

 

• Learn how to drive change in your organization and the industry at MHI Congress & Expo

by Rachel Young

RachelYoungCUFactoryBuiltLending-SanAntionCreditUnion-ManufacturedHomeLoans-postedMHProNews-com50x50-Have you ever tried to make a change in your organization, with family or yourself, only to find things quickly reverting to the way it’s always been done?

Read more…

 

MARKETING

• Would you buy from you?

by Wayne Coakley

WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-

Do you have a plan to inspire your staff, sales team, and management to give first class service to your customers?

Read more…

• Are you stuck on your own pedestal?

 by Tim Connor, CSP

tim-connor-mhmsm-comWe all have a certain degree of “self-adornment” but the real question is – is our self-made pedestal beyond – humility, wisdom, compassion and the ability to step off this podium when essential or even needed to achieve success, happiness and inner peace?

Read more…

 

• ZigOn Good Guys & Girls

by Zig Ziglar

zig-ziglarJoe Craven had an idea to start a pottery manufacturing business. He built an advanced kiln but could not make it work.

Read more…

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Human Progress, MH Progress and May Preview

April 30th, 2016 No comments

Let’s start today with this quote, sent by a reader.

Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.”

Martin Luther King, Jr.

I have to agree, this quote ‘fits’ what MH is and has been going through for years. Yes, I agree with those who tell me we have often been ‘our own worst enemy.’ We sadly still see largely avoidable struggles internal to the industry that harm those involved and us all.

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Credit – classic Pogo political cartoon.

Thus there are times that we as a committed, pro-industry trade publisher MUST point out those struggles and divisions. That internal strife must be called out, or there is no reason to believe they will ever end.

That internal bickering has been, and continues to be, far too costly!

Multi-Billion Dollar Annual Benefit for Advancing MH

But beyond the internal missteps, ego clashes and inside MH politics, there is an array of good news that must be shared.

Example. We will feature a report that outlines the positive impact of just one of our recent video-reports on MHLivingNews. For now, will will share the graphic below.

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3,380 news media and special interests websites have picked up this article in about 30 hours. Google Screen Shot from 4.30.2016. When you see the good news stats in the May issue article, well…you ought to be smiling. Working together, sharing the good news, we can grow MH’s stature, acceptance and profitably/sustainable grow new MH sales levels.

By Monday evening, when the new issue will be live on the MHProNews.com home page, you’ll see a more detailed report that reflects just what the graphic above means to you and all involved in MH.

Ladies and gents, my fellow industry professionals! Good news can’t be shared just once. We are all swamped with thousands of media messages every day. To maximize the impact, you, your company and organization ought to have an RSS feed to MHLivingNews on YOUR site. Let people touch that good news about MH often. Let misleading media accounts be corrected by us.

http://manufacturedhomelivingnews.com/feed/

 

Pass the RSS Feed link above onto your website manager. One, its good for your SEO – see this screen capture below from the same search result shown above.

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This kind of pro-MH RSS feed is good for SEO, good for return traffic and good for sales.  This screen capture is on Page 1 of the same Google search, shown in screen capture above.

As important to you, it will help you win over more people ‘on the fence,’ those curious or interested in MH, that need to have certain questions resolved.

I’ll close today on this note. We had another client of ours text this week, their good news. Closely paraphrasing part of their message: Tony, you were right. People watch these videos and read these stories for month after month. Then, when they show up, they are ready to buy.

He then told me that among the boost in sales was another one just approved, a pending sale for a lower 6 figure home, and this is in a land-lease, one that hasn’t sold that kind of priced-point home in a long, long time.  They are ordering more new homes, and they are often higher priced ones, because they are SELLING those homes.

The path ahead is ever so clear. Both logic and experience prove that we are on the right road towards advancing MH. We must, we must tell our stories, often and as well as we can.  We must tell them to the media, public officials and the home buying public.

Join us! Share that good news, via social media, RSS feeds, emails with links to YOUR local media and public officials.

HumanAdvancementOngoingEffortsToChange-DrMartinLutherKingJrMHProNews-poster-photocredit-wikicommons

We’ll have lots of meaty topics and articles in our rapidly approaching May issue, which should be live Monday evening or perhaps even sooner. We can hardly wait to share it all with you and your circle of peers; including a new Cup of Coffee interview with an industry mover-and-shaker. ##

LATonyKovach-NYHousing--PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257

L. A. ‘Tony’ Kovach, speaking at the 2015 New York Housing Association annual meeting. Tony is one of the most popular speakers/presenters in MH today.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


MailChimp and Manufactured Housing

April 27th, 2016 No comments

Constant Contact, Aweber, AWS are among the many email services out there. The one we currently use to deliver MHProNews’ twice weekly emailed newsletter is MailChimp. Part of what we like about it are the reports. A snapshot of one such report is below, eye opening for the thirst for reliable third party manufactured housing professional news.

Every email gets a campaign name, and that name is typically the first words in the headline. One such recent headline is the one shown below, used to name that email’s results.

ClaytonBuysRiverBirch=credit-MailChimp-postedMastheadBlogMHProNews

This and most following Image Credits –  screen capture of a Mail Chimp report. 

For the campaign shown, the open rate was 32.1%; we’ve had some emails with over 50% open rates. The list average is nearly 50% more than the industry average and the click rate is approaching 300% the industry average.

OpenRate=credit-MailChimp-postedMastheadBlogMHProNews

We’ve mentioned that some send their emails onto others in their organization, industry friends, etc. The two examples shown below are are NOT from Clayton or a sister firm. We note that because the ones shown below are routinely in our reports – numerous pros forward these messages to their entire teams.

SubscribersMostOpens=credit-MailChimp-postedMastheadBlogMHProNews

MHPros are HUNGRY for news about their industry. Tomorrow, there will be something new that hits the mainstream news, and we’ll give you a report via our email ed news updates this weekend. Not yet on our email list? Sign up free in seconds, at MHProNews.com/subscribe.

Thanks for making us number one in MH Industry News, tips and Views Pros Can Use© We can’t wait to share the news that will be in the news…tomorrow, about today’s positively surprising manufactured housing. ##

LATonyKovachPresentingIndustryMembers-MHProNews

While widely known for being the #1 B2B and B2C publisher, Tony is also the most endorsed marketing sales management pro in MH consulting, with years of successful experiences in retail and communities.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Duh?! The MH Solution or the MH Problem?

April 24th, 2016 No comments

People don’t know what they don’t know. Duh, right? Parents and instructors take on the duty of informing the child; much good effort is needed to properly form every single life. To the degree parents and teachers fulfill their task of instruction, they are part of the solution and advance the child, family and society. By contrast, the more they fail to inform, they’re part of the problem. These successes or failures are measured in degrees.

Duh-googledefinitions=credit-postedMastheadBlog-MHProNews-

Stating the obvious can often bring clairty to an issue. Duh…right?

Among the tens of thousands working in MH – and the hundreds of thousands directly and indirectly supporting manufactured housing – a similar principle of the need to inform oneself and others applies.  

To the degree each person does what is useful to advance and promote the cause of the MH Industry, such individuals are part of the solution. To the extent that a given person fails to promote the advancement of the industry, that person is part of the problem.

every-man-owes-some-of-his-time-to-the-upbuilding-of-profession-to-which-he-belongs-teddy-rooseveltcredit=AZQuotes-posted-mhpronews-com

Every true career professional ought to seek to inform him/her self and others too. That’s an obvious part of industry advancement.  

The Important Role of Company and Team Leadership and Associations

Each and every leader is called upon by virtue of their role to get and stay informed.  The ignorant leader is the one whose followers may be lead to failures or even to organizational destruction.

TheOnlyManWhoNeverMakesAMistakeIstheManWhoNeverDoesAnything-TeddyRoosevelt-credit=QuoteAddictsPostedMastheadBlog-MHProNews-

Well, said, Teddy! 

Its the marketer’s job to attract customers to the operation(s) they support. But its also the job of each and every professional to be an MH Ambassador – an MH Evangelist – for the most amazing solution known today for the growing U.S. affordable housing crisis.

We’ve documented numerous times on MHProNews and MHLivingNews.com the huge and growing need – and the MH Solution! – to the affordable housing crisis.

BelieveYouCanYoureHalfWayThere-TeddyRoosevelt-creditQuoteAddicts-postedMastheadBlog_MHProNews-

Many ‘believe’ in MH, but they do little or nothing personally to cause that belief to catch fire with others. The first step is belief, but then one must act upon that belief and do so routinely. You don’t eat once, or sleep once, you do that daily. Sharing the good word about MH has to be a daily habit that is formed. It took decades for the public to built up its misconceptions about MH, and it will take time and repeated efforts to undo the false impressions millions have about MH today. But doing so has huge potential rewards, literally billions a year in increased sales are possible.

We’ve done more than any publisher in the history of the factory-built housing industry (so say our readers) to model and promote the path to MH Industry’s rebirth. We walk the talk, so we can look you and others in the eye and say, if we can do this, you should too!

can-do-anyone-can-make-excuses-trailblazers-make-history-(c)2014-mhpronews-com-

2015 RV MH Hall of Fame inductees. Image and poster credit, MHProNews.com.

The 64 Billion Dollar Questions…DUH?!

How about you? Be objective. Are you doing daily those things that make you:

  • part of the problem or part of the solution?

  • How about your team?

  • How about your location, company or association?

It can all start by simply sharing the good news that is already out there. We have readers on our email list who forward links on topics to their email lists, or post it on their blogs, community newsletters, or share them via social media. There are those who forward our 2x weekly emails news updates to 100 or more others on their contact listsThey’re clearly taking that step to be promoters of facts that lead to solutions.

mhlivingnews-brick-in-rv-mh-halloffame

Outside the RV MH Hall of Fame is this brick, promoting the MHLivingNews.com website. We have to promote, promote, promote the good news of MH, and then keep on doing so.

But sharing good news once – as important as it is – that’s only the start. You have to repeatedly keep sharing it. Why?

As an analogy, what advertiser runs a single ad on national TV, and then never advertises that product or service again?  Duh, right?

The rule is you promote, promote, promote. You may and should from time to time tweak and change up the message. You may add to or refine it, but you keep hammering away. Otherwise, as a once-in-a-lifetime promoter of X, you are part of the problem.

ItsHardToFailButWorseNeverToHaveTriedToSucceed-TeddyRoosevelt-credit_QuoteAddicts-PostedMastheadBlogMHProNews-

If one out of 10 MH Pros shared the link to the new video below only once a week, and did that for a year, then over 1 million people would see this video in a year.                                                                                                                                                                                                                    MH is growing and has been for about 6 years, and that growth seems to be picking up steam. But our industry is poised to do far more than the numbers of new homes we currently are selling.                                                                                                                                                                                           In a trillion dollar a year housing market, for MH to be doing only 5 billion a year is an incredibly modest result. As we’ve reported before, 20 million new housing units are needed in the U.S. by 2030. America is in a growing affordable housing crisis. MH could take an ever larger part of the housing pie – at both the entry level and the residential parts of the spectrum –  but only if we catch fire ourselves, and then cause a growing number of others to catch that fire too.

Once is not enough.

Again, we strive to model what we say; we walk the talk. Example. We did not stop 3 years ago with our first MH Tornado and Windstorm video. We watched the feedback, engaged with those giving it. And then we prepared for an even better version 2.0. Version 1 had not 50,000 or 100,000 views, it had over 200,000 views and counting. Some of those viewers, we are told by MHPros like you, bought homes after seeing the earlier version of the video.  How many may buy a home from your operation once they see the myth shattering facts found in this powerful, fast-paced video?

LATonyKovach-Masthead-MHProNews-com-2

During our recent road show trip, a busy community manager told us that there is not a week that goes by that she doesn’t have a customer or resident bring up the issue of MH and tornadoes. They’re posting this video on their Facebook page. How many millions may consider MH, if they simple got over this false fear? Click here or the image linked above, and then scroll down to see the powerful Inside MH videothen share the link with everyone you know.  The more you and others keep sharing it, the more you’ll see this issue fade away.  

This new version of the tornado, hurricanes windstorms is even more powerful, and addresses questions and concerns raised through hundreds of comments posted on the first version of the video.  It is a tool to sell more manufactured homes, and it was made possible by supporters of our twin platforms. Please make sure you support those who support this important work we do on behalf of the factory-built housing Industry.

2011-02-28_1941_puzzleman-LumaxrtScottMaxwell-postedMastheadBlog-MHProNews

Everyone brings something to the table, you support us, we support you, and thus the circle grows. See what a member of the MH Alliance – Partners in Progress has to say, click here. Lumaxart Graphic by Scott Maxwell

Join the MH Solution Movement

Duh, the obvious place to start is by sharing the good news of MH. Share it with your team and then those you know.  Make it a habit to get and stay informed on the topics we tackle that can help you sell more homes.

Then, support those who support our work.

HappyAreThoseWhoDreamDreamsReadyPayPriceMakeThemComeTrue-CardinalSuenens-postedMastheadMHProNews-

An inspirational rock on your Masthead scribe’s desk.

Finally, be part of the solution in supporting our work too. Together, we can change the MH industry for good. That’s our story – we’re telling yours, so be sure you are sharing in the load of our industry building work too! That’s enlighted self-interest! ##  

SuperChargedMarketingSaleSeminarTunica2016-LATonyKovach- By L. A. ‘Tony’ Kovach

One of the educational sessions at the 2016 Tunica Show, to see the recap video, please click here or the image above.

.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


The Truth about Manufactured Homes Well Told is Powerful

April 21st, 2016 No comments

The text exchange screen captured below is between a top manufacturing executive – one who is not yet a sponsor – and moi, your humble Masthead scribe.  If you are a top guy, and you meet others like you, then odds are good that you know him.

First, please take ten yourself and see if you agree with those who have said ‘Wow! That’s a powerful report useful for manufactured housing!’

LATonyKovach-Masthead-MHProNews-com-2

Then, kindly share your comments with us, and share the link with others.

Its about story telling and story sharing.  Join those who are emailing, showing, texting, Facebook/social media sharing this link with others.

One step at a time, one opened mind at a time, more additional sales that follow…that’s one of the paths to mainstreaming our well deserved respectability. More happy home owners and profitably results will follow. Take Nike’s advice, and just do it! ##

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, Jan Hollingsworth, Charles Drake plus many volunters and sponsors who join together to bring you the MH Industry News, Tips and Views Pros Can Use. © Photo above, from 83 Degress Media.

By L.A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Poor, Average, Good, Better and Best

April 17th, 2016 No comments

We don’t move toward something without moving away from something else. If a person’s goal is to have a reputation and legacy of excellence, but one is currently only average, what must be done? Answer: that pro must decide to leave mediocrity behind. Take the challenge to select the steps, talent and resources needed to become the best version of yourself.  If you’re in leadership, apply that same challenge for your team.

Each of us was created for greatness at something. There are lots of fine, salt-of-the-earth people in our industry. There are also copious numbers of good organizations in MH. But the unvarnished truth is that some in our industry lack or lost the heart for greatness. Once that fact is realized by a supervisor or by a suddenly-motivated – and objectively self-aware professional – the question becomes, what does one do about it?

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Mastering X

Almost no one masters the Art of X – whatever X happens to be – the first, second or even the third time X is tried. The reality is that typically we start out doing something poorly. With effort – discipline and a proper development plan – one goes from poor, to average. Too few press on beyond the average to good, better or to become great – the honorable effort at becoming the best.

Yet the desire to aspire for greatness combined with willpower is often enough to set yourself or your firm apart from others in your market(s).

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Photo credit, WikiCommons, Quote by the Elk – poster credit, MHProNews.com – copyright 2016 © – all rights reserved.

Personal or Organizational Reputation and Legacy

No individual, group, association or firm goes from one level to another without:

  • apathy (a retreat to mediocrity), or
  • aspirational achievement striving toward excellence.  In the real world, there is no status quo.

The way to get sustained success and advancement is to objectively take stock of where you are, or have a third party evaluate you or your operation. Then set the steps in place needed to advance.

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4 Keys to Happy, Successful Living

There are four things necessary for sustained personal success. Weakness in one or more areas will lead over time to a slump or dump. Business and spiritual speaker Matthew Kelly reminded me something others teach too; that there are four areas of life, and the proper balance between those 4 areas is necessary for happiness and sustained success.

1) Physical health. Exercise at least once weekly, proper diet and enough rest are disciplines anyone can master. You pick your preferred exercise, make sure your diet – what you eat and drink – are healthy and not junk. Then, set aside the time needed for sleep – for ‘re-creation.’

2) Emotional health. Unrushed time is how a relationship with a child, spouse, sibling, friend, colleague or parent blossoms.

3) Intellectual health. Kelly says you should take ten minutes a day, every day, to read a good book that has life-changing challenges, insights and inspirations. Not two hours daily; 10 minutes every single day.

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We’ve long said on the Masthead that the professional who invests reading 15 minutes a day here on MHProNews, and 15 minutes a day on videos and reading on MHLivingNews is bound to advance in their appreciation, understanding and performance capabilities in manufactured and modular housing. Just as you don’t learn X perfectly the first time, the additional reading or viewing of an article or video on MHLivingNews will cause your mind to see ways to apply those facts and insights to satisfy more customers, profitably.

4) Spiritual health. We can deny the law of gravity, just as we can deny the reality of God. But step off a cliff – or one jump in the air – reveals that gravity exists, it is. Denial of gravity would be a foolish delusion.

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Big bang photo credit, UK Daily Mail.

Scientists notion of the big-bang being as the start of the universe is akin to the way that event is described in The Book of Genesis when God said, “Let there be light!

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Order doesn’t result from an explosion in the natural order. Order is a finger print of design, which is a marker of intelligence. Scholars have thought for centuries that order on the magnitude of the universe suggests immense power and omniscience.  By analogy, an explosion at a print factory produces burnt paper and rubble, not a perfectly bound dictionary. Photo credit, WikiCommons.

The Greeks reasoned millennia ago that from nothing, nothing comes. The great thinker, Fulton Sheen, pointed out that order does not follow an explosion. Set off a bomb at a print shop and you get chaos and burnt debris, not a perfectly bound dictionary. Order reflects intellect. A universe so orderly did not come from nothing, but rather from an all wise and powerful Being that gave us mortals free will. How we use – or abuse – that freedom is what makes a life great, or leads to a life of regrets.

Taking Responsibility

Kelly observed that too many in the 21st Century want to abdicate personal responsibility – personally and professionally. He told me this evening that “God doesn’t play favorites…Our lives change when our habits change. It’s not freak luck.”

Ten minutes daily in a sincere search of eternal truth over time will help us grasp all truths – greater and lesser – with increased clarity. As a teen, I recall stopping my bike on the corner of an intersection. There where four different houses of worship, one on each corner. While each might have some part of the truth, when each pastor teaches something different, how could they all possibly be the fullness of truth?  

Yet the truth is knowable. Divine Truth is as knowable as are professional, personal and other lesser truths. Just as Gravity is, truth is.

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When we are challenged and inspired to become the best version of ourselves, we are on the journey toward a purposeful life of excellence.

Learning and living simple truths will take us on the amazing journey of achievement that sets the great apart from those willing to accept mediocrity or being poor – rather than what each of us is capable of doing and what we are uniquely called to be.

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My father taught ancient and medieval philosphy. I recall he began one of his classes in a dramatic fashion, raising his hand high in the air over his head.  “If I can crook my little finger, than I know there is a God!” He proceeded to explain the principle of the unmoved mover, one of the many proofs for the existence of God. Photo collage of Dr. Francis J. Kovach, PhD by L. A. “Tony” Kovach.

When is the best time to get healthier? When is the best time to begin to improve?

We can begin today what could truly be a “New Year.” Small incremental change is often the most lasting, precisely because it’s doable.

Those baby steps in the four areas of your life can change you or your operation from whatever you or your firm may have been up until now, into the greatness that the human heart thirsts to be. ##

tony- kovach By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Industry Growth vs. Industry Threats – Coal Industry Lessons for Manufactured Housing?

April 14th, 2016 No comments

February 2016 witnessed a record shipment increase in new homes, the biggest jump in some time in our manufactured home (MH) industry. That Daily Business News report is linked here. While that’s obviously a positive sign, pros must keep in mind that until we crack at least 100,000 new home shipments annually again, MH as an industry is still vulnerable to what happened to U.S. Bank. 

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HUD Code multi-sectional manufactured homes, ready to ship. Photo credit, WikiCommons.

We’re seeing factory-built home production centers re-opening, as well as the trend of factories being consolidated, see just a few examples linked below.

Aquisitions – consolidations – are also taking place at a steady clip in the MH communities space, as this report reminds us.

We love to share good news. Cheerleading can be fun and done properly, is necessary. However, someone in MH trade publishing must also act as the clarion call to do more – for your sake, ours and all involved – on the utter necessity to grow. Each of the stories linked today represents facts and trends that industry pros must sit up and ponder.

Lessons for MH from the Coal Industry?

We can and must learn from our own and other industries. Breitbart ran the article excerpted below, written by a former coal industry executive. Its a chilling reminder of government overreach that harshly impacted private industry, and the link to the entire article is found here.

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We can learn lessons from experiences within manufactured housing, but also must be aware of other trends outside of our industry that could foreshadow both potential for good or ill within the MH space. The “War on Coal” during this administration has been big news for years. Who has wondered if their is an unspoken war on manufactured housing? Image credits for screen captures above, Breitbart.

Could a hostile administration or a hostile regulator turn on MH in a potentially deadly fashion to the industry? Why do you think MHPros are thanking us for the article on Pam Danner and HUD, linked here

Discrimination Code…

A very successful MH pro told the Masthead that the HUD Code is a discrimination code. What does that mean?” – was my reply. Part of his answer was that public policy was being used to turn HUD’s preemptive code on its head, instead of giving MH the technical advantages it was intended to bring.

Please don’t take that the wrong way.

Some think, for example, that the solution to federal, state and local pressures on the HUD Code for manufactured housing is to escape and shift “HUDs” to building modular housing. First note that the modular industry is wisely taking steps to promote themselves, and to increase their positive visibility in the news. Then we must be mindful that MODs are still only a fraction of the size of MH in shipments. Furthermore building only MODs wouldn’t help land lease communities without changing key elements of their business models, and MH Land lease communities represents north of $90,000,000,000 in value.

Additionally, the savings from modular housing isn’t as great as HUD Code MH yields

Therefor, while MODs cleary have their place, MH pros ought to be thinking more growth and more profits, while keeping each element of PEP in mind.

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                                                  A leading MH state association’s mantra taught by one of our veteran MH leaders.

So the common sense bottom line for the MH industry ought to be to fuel growth through educational image change. That’s a cause MHProNews and MHLivingNews have long championed. 

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Click the image above to see the Becki Jackson video interview, an important one for all affordable housing advocates and factory built home pros to know.

A growing number corporate players in MH are arguably striving to improve their image, but the need for more of the industry to unify behind a localized image/educational campaign that has regional and national coverage just makes good sense.

Our own industry’s lessons at the hands of regulators – plus those apparent from the coal industry – both tell you why all forward thinking MH pros must plan and act to grow your unique part of the MH space.

Make no mistake about it! In a more free market economy, MH is well positioned to thrive! But our economy isn’t nearly as free as we used to be. We need more firms taking the warnings and lessons of the coal industry’s plight, apply that to their own success in MH, and join those with other forward thinkers in a collective effort to enhance and grow our industry.

Make no mistake.  We strongly believe in the future of MH. The reasons for those openings, consolidations, etc. is because others believe in the future of MH too. Promoting a brighter future is a big part of why we do – and what we do to serve all aspects of the factory built home industry.  

We in MH also need the truth – a balance of the good and the troubling – to navigate the rocky shoals our respective businesses strive to navigate through. Let’s close for today with these four links. John Bostick,  UMH Properties/OMHA Congressional meeting, Becki Jackson and Soheyla Kovach. Each of these four links are pieces of the puzzle for future success. ##

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One of the educational sessions at the 2016 Tunica Show, to see the recap video, please click here or the image above.

L. A. “Tony” Kovach
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– See more at: http://mhmarketingsalesmanagement.com/blogs/tonykovach/#sthash.ZkqsdzgE.dpuf

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


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