MH March-ing, Money, Motivation, Movement, Morality and Matthew

March 1st, 2015 No comments

Winter will soon release her icy grip on much of the nation. The spring “selling season” is rushing upon us. We are picking up 3 minutes a day of light. The Tunica MH Show will be here in a matter of weeks. As you look at the balance of the year 2015, this is a good time to ask:

  • what will I do to improve my performance?

  • How can we improve the performance of our firm’s results?

  • What are you doing to challenge your own thinking or that of your team?

  • What will you and your associates do to stretch and grow?

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Part of the purpose or mission of a good industry trade journal are suggested by that paragraph above. Learn. Earn. Return. Our tag line says it this way, “Industry News, Tips and Views Pros Can Use.” ©

Informative and inspirational are some of the descriptions of our Featured Articles for March. A raising star in MH is the subject of our latest interview, A Cup of Coffee with…Scott Roberts. Scott is doing some things others call ‘controversial’ or are doing very differently. Yet Scott’s firm is growing rapidly as a result, see why!

Legal, finance, marketing, sales, management, upcoming events and inspiration are among the many other topics in the Featured Articles, linked below. Learn more to protect and promote your business!

News as Opportunity, Inspiration and Morality Tales

What is news? Lets see what some journalists have said through the years.

Well, news is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” 

- Kurt Loder, American journalist

Hard news really is hard. It sticks not in the craw but in the mind. It has an almost physical effect, causing fear, interest, laughter or shock.”
- Andrew Marr, British journalist

There can be no higher law in journalism than to tell the truth and to shame the devil.”
Walter Lippmann, American journalist

We cannot make good news out of bad practice.”
Edward R. Murrow, American broadcast journalist

Every serious Industry or Profession has news that impacts it. Every ‘real’ profession has one or more quality trade publication(s). News – good or bad – as well as topics relateding to legal, marketing, sales, management, politics, association, education, image, product development, financing and more are covered by trade publishers.

Knowing what is going on can inspire you, show you threats to avoid and opportunities to capitalize upon. Good trade news can protect or grow your firm’s or a persons understanding, assets and performance.

Our industry’s first and still only Daily Business News (DBN) can be one of those informational tools to help you keep up, be informed and inspired. No wonder it is one of our most read sections of our popular site!

matthew-silver-daily-business-news-mhpronews-comThe negative news can be like morality tales. Don’t do X, or this can happen to you!’ Our long-time DBN writer Matthew Silver plans to return soon to share the industry related news that is going on all around you. I suspect Matthew’s reported more news in 3.5 years than many others in our industry have combined for 10-20 years. So this piece of news is…Welcome Back Matthew!

Terrific Tunica Ahead!

The Number 1 place online to learn about the Tunica Manufactured Housing Show is right here. See videos, stories about business-building seminars and much more below!

Scientia Potential Est!”

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-aKnowledge is potential power. Knowledge is the doorway to opportunities. There are good reasons why Warren Buffett spends so much time reading about a business or industry.

Scentia potest est. Ideally we all learn both from our own experience and that of other’s. Read what our experts and opinion writers have to say. Read the news and reports you find in abundance here daily, weekly monthly.

When you do, you’ll see why we continue to grow month, year over year.

Thanks for checking in, now please dive into the wealth of knowledge in the March Featured Articles designed to expand and protect your wealth.

Featured Articles and Reports for Vol. 6, No. 6, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Back to the Future? Back to the Past?

by Nadeen Green, JD

nadeen-green-photo-mhpronews

I have never been good at understanding the issues that would be presented if time travel were to become a possibility.

 

Read more…

 

• The Latest on the CFPB and Finance Regulations

by Bill Matchneer, JD

Bill-Matchneer-mhpronews-com-50x50At the upcoming Tunica Manufactured Housing Show, I will be discussing some difficult problems that new CFPB regulations have caused for the manufactured housing housing industry.

 

Read more…

 

 

FINANCING

• Financing for Manufactured Homes in Lease Communities bill 

by Sandra Lane

sandra-lane55x55A bill proposed by the Iowa Manufactured Housing Association (IMHA) to create a special funding program for manufactured housing loans was passed in their state’s House Economic Growth Committee on a 17-3 vote.

 

Read more

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• I Heard It Thru The Grapevin

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1Recently there has been a lot of conversation and speculation on the longevity and growth of the manufactured housing industry.

 

Read more…

 

• The NEW Tunica Manufactured Housing Show – Reborn for 2015!

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-The industry didn’t realize it, but we dodged a bullet last year in keeping the Tunica MH Show’s uninterrupted run. The old show site was lost due to the closure of Harrah’s, and their parent company’s alternative option was problematic.

 

Read more…

 

• Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Success? 

by L. A. “Tony” Kovach

tony-kovach-2-50As Sandra Lane recently reported in the Daily Business News, a third party report by the GIA recently project that manufactured housing would double by 2020.

 

Read more…

 

• Tunica Manufactured Housing Show Videos!

by L. A. “Tony” Kovach

tony-kovach-2-50

If you’ve not been to the Tunica Manufactured Housing Show in the past few years, what’s the best way to see what the show will be like? Simple! Watch videos of what took place at the previous Tunica Show!

Read more…

 

• What If HUD’s building code for manufactured housing was eliminated? 

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1

 

The Federal Government needs to consolidate its agencies to control costs.

 

Read more…

 

• Understanding How Electricity is Used

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1Many questions are asked by potential home buyers on energy efficiency in new home construction. The primary question most often asked is how much will my electric bill be if I buy this energy efficient home?

Read more…

 

• 2015 Louisville Manufactured Home Show Report & MH Communities Lessons Learned 

by Mary O’Hara

mary-ohara-rocusa-director-posted-mhpronews-com-50x50-What’s special about the Louisville Manufactured Housing Show? The homes on display of course! The 2015 Show didn’t disappoint. Dozens of attractive, innovative, affordable homes were on display.

 

Read more…

 

• A Cup of Coffee with…Scott Roberts

coffee-50

1) Who, What and Where: (Your name and your formal title at Roberts Resorts).

Scott Allen Roberts, Chief Executive Officer of Roberts Resorts & Communities.

 

Read more…

 

• Revisit the Paradigm

 by Bob Vahsholtz

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A topic on the forefront of today’s MH thinking is the challenge of finance.

 

Read more…

 

MANAGEMENT

• Stress is an employee performance killer

 by Tim Connor, CSP

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Stress is the single biggest contributor to;

-Poor morale

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Exit Strategies or is it Time to Pull the Trigger

by Tim Connor, CSP

tim-connor-50

I can’t tell you how many times I have observed clients:

  • develop new products,

 

Read more…

 

• ZigOn Gossip

by Zig Ziglar

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We frequently hear little jokes about gossip, like the two people who were talking and one said, “I can’t tell you any more.

 

Read more…

 

SALES

 

 

• There are three types of salespeople

by Tim Connor, CSP

tim-connor-50

Yes, there are lots of different types of salespeople but let me focus on just three for now; committers, quitters and vacillators and the winner is . . . read on.

 

Read more…

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Exploring the Future of Manufactured Housing – Public Industry Pro Discussion!

February 25th, 2015 No comments

 

Clearly, The World has Changed. It isn’t the 1990s. Hawaii is exploring using more MH to meet their affordable housing shortage. A prior HUD Code MH Administrator has come out in a strongly pro-MH public statement via a video, linked here. A new 3rd party report projects MH Shipments to roughly double in 5 years. While some see credible threats to MH on the horizon, there are also multi-billion dollar investments being made in MH, and more are possible.


phoenix-rises-2015-tunica-manufactured-housing-show-posted-masthead-blog-mhpronews-com-These are among the reasons why the topic of
Exploring the Future of Manufactured Housing is timely and this may become one of the hottest panel discussion topics, not just in Tunica, but in all of MH in 2015.

The best way to share this compelling panel discussion subject is to announce the programming change for the 2015 Tunica Manufactured Housing Show. The revised seminar 6 will read as follows.

6. Thursday March 26th, 11:10 AM to 12 noon. What’s are the Future Prospects, Threats and Potential for Manufactured Housing in the U.S. today? If you plan to be in the business in the foreseeable future, this is a MUST attend session for YOU and YOUR Senior Management!  A panel discussion of experts will talk about the market potential, threats, opportunities and options you can tap into to grow your business in the next 2-10 years. Q&A will follow.  See MHProNews for updates on this program

As an FYI, this would replace the MHC commercial lending panel. That noted, back to the discussion.

Opportunity to Explore, Discuss and Position Yourself for the Future of MH

Right or wrong, there are routinely comments that the independents in MH are not given a chance to engage industry leaders on hot topics. This panel will be followed by what is expected to be a robust Q&A.

The full seminar line up is linked here, keeping in mind seminar 6 is now the one shown above.

What’s HOT!

As most of you know, we had the site down for almost 4 days this month, to do site upgrades and maintenance. We expected traffic to suffer. Wrong! We’ve jumped big time over January, and continue the strong, steady climb year over year on MHProNews.com.

Among the hot topics this February?  4 of the top 20 pages being accessed on MHProNews.com are about the 2015 Tunica MH Show!

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When the March issue and new featured articles rolls out next week, be sure to find the Tunica Show updates and map. More important, be there to learn more so you can earn more. The show is sold out on exhibitor space, but MH industry attendees who are retailers, communities, installers and builder/developers can continue to pre-register free at this link here.

We’ll be at booth #73 the latest show is linked here. We hope to see you in Tunica in just 4 weeks! ##

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Retired Federal Official Sounds Off on Manufactured Housing 

February 21st, 2015 No comments

Long overdue.” “Great Interview!”  “Powerful!” “Very helpful.” “If this video is widely shared, it has the ability to influence many…”

These are a sampling of comments that have come in on the interview we did with Bill Matchneer, a prior administrator for HUD Code manufactured housing. Matchneer is unique in a variety of ways, including the fact that he closed his federal career out with the Consumer Financial Protection Bureau.

hud-building-credit-politico-bill-matchneer-credit-manufacturedhomelivingnews-com-

Photo credit on left, Politico. Right, MHProNews.

If you have not yet seen samplings of the videos we did with Evan Atkinson, please click the photo linked below. When you do you will better understand our closing point for today’s Masthead.

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The traffic – visitors! – at ManufacturedHomeLivingNews.com continues to grow. In its first year, we passed 250,000, then half-a-million to top 1 million visits to this site! This is important for your MH connected business or association, even if you don’t know it. It could be a key and useful part of the lobbying efforts of state or national associations.  

It is our industry’s de facto educational/image campaign.  Help move the needle through the common sense acts of linking to it and sharing columns and videos via your social media!

Last year, an industry leader told me he walked into a meeting with federal officials and showed one of our videos as part of their meeting. I’m told that went well.

During the MHI meeting in New Orleans, some of the attendees – including a prominent state association executive – told me that the concept of doing video interviewss with our home owners and impacted businesses to lobby for HR 650 made total sense to them. Others said similarly.

US_Capitol_by_cliff1066_flikr_creative_commons

U.S. Capitol, credit Cliff FlickrCreativeCommons.

It is so obvious that we should use the power of video interviews to lobby Congress. Heck, congressional and presidential candidates use the ‘props of real people’ to lobby us when they want our votes.  Why not do this right?  Real interviews, with real people.

Please see the videos on the pages linked below and above. Share the links to these stories on MHLivingNews via your social media, blogs and emails to local media.

http://ManufacturedHomeLivingNews.com/bill-matchneer-retired-federal-official-talks-about-modern-manufactured-homes-inside-mh-exclusive-video-interview/

Who’s Job is it to Improve Manufactured Housing’s Image?

The answer to the question above is simple. It is YOUR job.

Yes, yours.

But you don’t have to do it alone.

Working together smarter, we can move the needle of image – and thus the understanding, respect and sales of – manufactured homes.

See these videos linked above for yourself. Then don’t hog them, share them with your team and colleagues!

standing-room-crowd-louisville-manufactured-housing-show-2015-mhpronews-

Robust applause from full house and Standing Room only at attendees at the SuperCharged Marketing and Sales seminars during the 2015 Louisville Manufactured Housing Show.

More mid week and at the rapidly approaching Tunica Show. Check out our video from Louisville, it will tip you off to two of the business building seminars you’ll find in March at Tunica! See you then? ##

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, 2015 Louisville Show and at the upcoming Tunica Manufactured Housing Show.


By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Homeward Bound and the MH Industry

February 19th, 2015 No comments

There are few things more exciting yet stressful than finding a home. There is a powerful impetus for ‘home’ in the majority of mortals. Ballads of home fill the lyrics of songs. They are the stories of books and movies. At the end of the work day, we want to be, homeward bound.

Manufactured housing has the ability to tap into these stories. We have the ability to tap into the songs of great performers, like Simon and Garfunkel, or scores of others.

As common sense as this is, it doesn’t happen by itself. It has to be planned! You have to ‘set the stage’ for that emotional encounter with home.

That is part of the reason why merchandising in a model home has value. Well done, it evokes a response. Badly done or not done at all, and your prospective home seeker may have a flat response.

What manufactured housing needs to return to its potential is diverse. Few industries are better poised with the right product at the right time in our nation. Yet few are doing so as generally poorly, compared to our potential.

This is a bane, but also a blessing in disguise for those with vision. We have to have the willingness to invest in our people, so they can lead people “who long to be, homeward bound.”

Story Telling, Enhancing Image and Sales Growth

evan-atkinson-williams-burg-square-frazeysburg-ohio-posted-manufactured-modular-home-livingnews-com-_001

We did a series of Video Interviews with Evan Atkinson and the customers of Williams-Burg Square (WBS) that we’ve been periodically rolling out. What makes these compelling is that these are real people telling a real story about their ‘homeward bound’ journey, and what life has been like for them since.

Are these stories and videos good for WBS? Sure. But these are also good for our industry. We have other firms, small to large, that are lining up to do the same thing.

latonykovach-louisiville2015-mhpronews-business-building-seminars-

 

We’ve also laid out verbally what we recently presented at Louisville and will present again in Tunica at their upcoming Business Building Seminar Series.

Here are three takes on Louisville, plus a video interview that recaps the show too. Listen to what others say about the power of the right messaging and a sales system that respects customer and sales professional alike.

manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-(1)

mhpronews-new-manufactured-home-shipment-graph-since2008-

Past Due

Manufactured Housing is past due. We are past due for a ‘real recovery.’ We ought to be doing, as Dick Jennison said on stage in Louisville, 500,000 new home shipments a year, not something in the 60,000s.

standing-room-crowd-louisville-manufactured-housing-show-2015-mhpronews-

We can do better. We have living examples of how we can do better. We can help millions to become ‘homeward bound’ with our products and services in fee-simple or land-lease scenarios.

But we can’t expect it to magically happen without an investment in time, talent and treasure. We’ll be at booth #73 in Tunica. See you there?

More, later… ##

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Valentines Day reflections on Love, Commitment and Success

February 14th, 2015 No comments

We can learn about a thing like love in part from its opposite. Would we understand the breathtaking majesty of the mountain apart from being in the valley far below?

Hate is ugly, true love is beauty.  The opposite that is missing teaches us about the good once discovered.

FlickrCreativeCommons\volcano-parinacota!-flickr-creative-commons-ceferino-adrian=credit-posted-masthead-blog-mhpronews-com-.png

Volcano Parinacota – credit FlickrCreativeCommons by Ceferino Adrian.

In a hookup culture – with all kinds of media hype to dazzle and confuse – we often find romance, sex and love are publicly conflated. Each is properly distinct, although there may often indeed be connections.

Commitment is an amazing sign of true love. Stable families are born of faithful commitment. In our industry, we see it all, because we are housing Americans and people from across the globe.

So we see the heartache of divorce. We see the lonely in and out of marriage. We see too the dazzling splendor of a family growing up together in a deeply committed love.

All involved in providing quality affordable living for tens of millions ought to step back and reflect at what we see in the light of days like Valentines Day, or Mother’s or Father’s Day.

valley-mountain-mist-credit=hanne-flickrcreativecommons-posted-masthead-blog-mhpronews-com-

Mist on the mountain, couple in the valley kissing – credit – Hanne, FlickrCreativeCommons.

TV and the movies often depict steamy, romantic sex as being found only by those dating or having a fling. The meaning of it all may seem blurred, save in the light of committed enduring love. The married say, ‘until death do us part.’ Then they give everything, including their own bodies, to the one they’ve pledged their love to for life.

That is commitment, and that is a visible symbol of love. That is success.

Broken families are more likely to be poor, jailed or struggle financially. Whole families are the historic bedrock of any good society. They are also more likely to be successful in life.

Anyone that tells you differently is selling something. Love and commitment are hand in glove. Can disadvantages be overcome? Can the broken be healed? Yes, and we  have numerous examples of that in society too. Those from the broken households typically achieve ‘success’ by doing what was lacking in the shattered domestic life in the first place.

So the exceptions prove the rule. Whole families and committed couples – these are the foundation – the bedrock for a healthy society.

foundation(largen)-credit=uwe-kielas-flickrcreativecommons-posted-masthead-blog-mhpronews-com-

Langen Foundation, photo credit – Uwe Kielas-FlickrCreativeCommons.

Love, Commitment and The Professional Echo

There are way too many people who misunderstand the nature of success, professional as well as domestic. Part of that is about ‘falling in love.’ Part of it involves commitment.

When in our contract services or consulting process we recruit, hire and train new team members for a client, part of our process – as corny as this may sound to some – is to teach them why they should fall in love with MH.  Then, we teach the candidates what it means to be committed to a process that yields long term success. Love the business, love the plan and the likelihood of success is stronger.

While there may be more front end cost, the mid and long term benefits makes the investment a no brainer. Plus, guess what the bonus is for having new team members ‘in love’ with the profession and the process? They are routinely happy team members who ‘get it’  and desire it, because loving their profession and the process makes it easier and more enjoyable.

So is it a surprise when they become more productive or ‘successful’ too? We think it is the obvious outcome of that understanding, love and commitment.

The ideal business is much like a healthy family. There is mutual respect. There is nurturing. There is listening, and yes, ‘obedience’ because it is necessary and good. One does for the organizational ‘team’ what one does in a healthy family.

Then you love your work, and your work becomes such a radiant joy that even the customers who walk in the door can sense it.

Not Misty-Eye Idealism! This is REALITY

Lest some think this is soapy emotionalism or idealism, pardon me, but the facts and experience bear this column out.

Because most truths are eternal ones. Yes, technology changes.  Society and policy vacillates back and forth, then the pendulum swings again.

Love cares about the person. It is not manipulative. Companies should – and good ones do! – care about people too. Good companies don’t manipulate a customer, they serve them so well that all are pleased with the outcome.

When you foster success for the person, in the right framework, you foster success for the firm too. Servant leadership anyone? We’ll look at that more in a future column…

A Second or Third Career?

When I began college, “manufactured housing” were not words in my vocabulary. I had a journalism scholarship. A history major with a minor in businesses was pursued. Manufactured or modular homes? I didn’t have any feeling for those either way, because I didn’t know what it was!

Tens of millions in the U.S. today still don’t know about MH. Or what they know is flat dated and thus wrong.

So when I literally stumbled across the MH industry as a result of a wrong turn off I-240 onto Shields Blvd, it was an eye opening moment for me. You might say it was a career ‘love at first sight.’  When I ‘discovered’ MH for myself, I vowed to get into this business, and did so as rapidly as possible.

Falling in and out of Love?

Couples may fall in and out of love for the same reasons that people fall in or out of love with a career choice. The day to day realities become a ‘grind’ instead of a joy. We take another person (or that person takes us…) ‘for granted.’ That can happen in homes, offices and work places.

Keeping the Dream Alive!

rose-love-credit-fraser360-flckr-creatve-commons-posted-masthead-mhpronews-com-

Rose of Love credit -fraser360-FlickrCreatve-Commons.

Back to basics! Back to the roots, back to that first look of love! That is what keeps things fresh in marriages, and in careers too.

Take ten. Step back from your work and relationships. Are you and they committed?

The famous line in the movie Jerry McGuire is, “You complete me.” This is a deep truth found in that romantic comedy. God made humanity male and female, each ‘completes’ the other, but is also a visible reminder that we need others.

Even together, we are still incomplete. But with patience and love, through commitment and understanding, we learn to be ever more complete. This is true personally and professionally.

Love. Commitment. Understanding. Respect. These are among the building blocks of true success. This is true in marriage, in faith, in business, in an industry and for a nation. Enough said for now, happy Valentines Day. ##

(Editor’s Note: Sorry for the long weekend without online service, but it was necessary due to the major upgrades we are putting in place. There may still be a bump or two, as new software is adjusted. Thank you for being a committed reader here! ;-)

la-tony-kovach-latonykovach-com-By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


NOLA, Manufactured Housing Institute and an Association Right To Privacy?

February 11th, 2015 No comments

It may be surprising to some, but in an association business meeting – such as MHI’s just finished meeting in New Orleans, LA – there is a kind of ‘right to privacy’ with respect to an organization and the news or trade media. While an association can certainly invite media in, if they so desire, at sessions where there are no public officials present, then the discussions behind those closed doors ought to be respected.

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Hyatt French Quarter, New Orleans, LA. Site of 2015 MHI Winter Meeting. Photo Credit = Event.

We at MHProNews strive to do so. If one cares about industry success – and we do – the reasons for associations having such an ability to meet privately and discuss matters are rather common sense.

For example. Legislative agendas become public, but strategy and tactics are understandably something members and leaders want to hold close to the vest. Members want to be able to freely discuss and debate an issue, as they deem appropriate.

That said, the conversations in the hallway or beyond the closed meetings are exempt from such ‘privacy’ restrictions. There were plenty of hallway, dinner and beverages discussions regarding the MHI 2015 meeting, agenda and related.

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Lesli Gooch, new VP of Government Relations at the Manufactured Housing Institute (MHI). Photo Credit = LesliGooch.

They call her Dr. Gooch!

Dr. Lesli Gooch was described by some at the NOLA meeting as an “upgrade” in the Manufactured Housing Institute (MHI) Government Relations or GR role.

Word also has it that tensions in the office reported last year have improved, and that the atmosphere in Arlington was decidedly better.

“Momentum” for HR 650 was naturally discussed, and it is said that the companion Senate bill would drop in weeks, not months. Even more bi-partisan support is expected this time around. A goal for late summer 2015 to get the Preserving Access to Manufactured Housing bill (HR 650) on the docket for a vote has been set.

MHARR and MHI

The ‘unofficial’ position is that MHI will seek to work with MHARR in as many areas as possible. In fact, a very public point was made by an MHI staffer to convey that MHI had already ‘reached out’ to MHARR’s new president and the outgoing Chairman of MHARR too.

That said, some concerns previously asked by your Masthead _scribe that ought to be addressed did not get a clear reply when asked. Let’s say for now that one hopes the position noted immediately above indeed holds up and that the two groups play and make nice with each other, for the good of all involved.

Listening to MHI members about MHARR

What is certain is that a number of members approached me about the importance and the need for MHI and MHARR to work well with each other. Those who know, recall that the MHIA of 2000 was passed because both national trade bodies worked together – in tandem with state associations – to make a bill into law happen.

An MHI board member suggested to me that one of the MHARR board members should ask to meet with MHI senior leadership. But as noted, I’ve heard myself and have been told on good authority from both camps that private outreaches have already taken place.

So at this point, time will tell. At least there seems to be polite efforts from each to respectfully “dance” with the other, for mutual benefit.

MHARR to expand its role?

There was some speculation beyond the meeting room doors that MHARR would get even more involved in finance. The word heard is this would be done in support of initiatives such as MHARR’s desire for GSE reform and Duty to Serve, but also perhaps to get lenders to become members of MHARR.

Further, if true, the claim is they may wish to establish a lending platform that would work on behalf of MHARR factories and their customers.

An outreach on that topic has not yet drawn a reply, so we would stress the report is unconfirmed.

Recall as well that Danny Ghorbani came out in support of an image campaign. Will there be more to than that trial balloon? We’ll see.

Barney on the Bill that Bears his name

I’m holding once more a letter from Barney Frank that says he does not oppose Dodd-Frank fixes, notably in the case of manufactured housing. Quoting the Congressman’s letter, “I do not think it is necessary to include manufactured housing as part of our effort to prevent abusive mortgage practices.

This ought to be a reminder to the so-called ‘consumer groups.’ Those groups are also not-for-profits like a trade association, which MHI, MHARR or other industry associations are too. Each has a strong stake in taking good care of consumers. The reason MHIA 2000 got passed is because the MHIndustry worked together to get consumer protection passed!

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Manufactured Housing Improvement Act of 2000, aka MHIA 2000. Image Credits = MHProNews, Federal Register.

So in my humble view, all of the above have a stake in consumer protection. Happy customers lead to more sales.

In fact, as good as the arguments are for passing HR 650 for the sake of business, it is equally or more important to pass it for the sake of consumers!

Let’s end today on that note. Let’s hope that not-for-profits and trade associations will work jointly to remedy a problem created by Congress when Dodd-Frank was passed that limits the sale of new and existing manufactured housing.

The copy of a letter from Barney Frank on this subject is linked here. Next, you’ll find Sandra Lane’s Daily Business News report on HR 650, linked here. Kindly check in this weekend, thanks as always. ##

latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Feb 2015 – Mad as Hell! The Future, Politics and Manufactured Housing

February 8th, 2015 No comments

The political games and spin have to stop. In the next ten years, nanotech could be cleaning the oceans and the plaque in your arteries or heart. Pharmaceuticals could be produced in your home with 3D printers, meds tailored to your specific medical needs and DNA. Some 5 years ago, I spoke with a HUD and MOD Codes builder who had investigated building homes in a factory with only three workers. Robots would be doing all of the rest. Only labor unions kept that from being a reality; what if the politics were removed?

The classic movie Network was one of those comedy/dramas laced with layers of truth. It gave us the famous line, “I’m Mad as Hell, and I’m not going to take it any more!”

I’m not going to list all of the insanity that is taking place at the local, state and federal level here in the U.S.. First, it wouldn’t be possible. Next, my list would be different than yours, but there would be overlap! This point is that we know things are often done in insanely political ways, and yet we watch it happen.

So we need to rouse ourselves from any apathy and get mad! Then we then need to plan and channel that energy to do something about it!

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Jihadi Terrorists, Russia, China, North Korea, Iran or Cubans could use cyber attacks to steal your identity, screw with your medical records, or cause planes to collide in the sky. What are we doing about it?

We’re still being told about global warming and why we have to cripple the coal industry, at the very time that nanotechnology will soon clean the water, and could clean the air. Will we let China and India add a new coal fired electric plant a week, while we dismantle our own far cleaner coal-fired electric producers?

Cheap Energy is part of the secret sauce that made America great, and could make us a clear global leader once more. Even with no global warming for some 17 years, we hear and read the same propaganda designed to sell us an ideological bill of goods designed to increase regulations plus taxes and that kills jobs, putting workers on food stamps.

Where is the logic?

Teachers unions, colleges and universities in the U.S. are falling behind other nations, even though we spend tens of billions more a year. Why aren’t we asking the questions, such as, why? Why is ‘choice’ okay in some social arenas, but not politically correct in the area of parental choice for the education of our youth in the nation’s public or private schools?

If fair Competition is proven good in business, why not use it in education?

In the past 6 years, deficits and debt has piled up to levels never imagined. Where did all those trillions go? What are we tax payers paying so much interest on in the federal debt for, exactly? Presidents like Kennedy, Reagan and Clinton learned to work across the aisle and/or established reforms that grew our economy. Why not the current POTUS?

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It isn’t just big government believers run amuck. As Network suggested, crony capitalism is a serious challenge too. Is EXIM one of many examples of crony capitalism paid at taxpayer expense?

As an independent, it’s a pleasure to question Democrats who promote policies that would turn America into Detroit. It is equally a pleasure to ask Republicans to spell out a vision that will return us to world-leading greatness across the spectrum. But too often the elephant party are instead in practice “Democratic light.”

The MH Connection

I’m writing at Tampa International, a grand airport for the U.S.. The flight to Houston and then New Orleans, LA will have me there in time for whatever updates we will hear about from the Manufactured Housing Institute (MHI) on HR 650, and the not yet dropped Senate companion bill.

But does the national association have a vision beyond tweaking Dodd-Frank and recruiting more members? What will the plan be to do more than introduce a bill? How will we get that bill passed? And if/once passed, what else?

Do we have a national plan B? Or a Plan C?

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A Bill that Did Pass…

Do we recall that HERA 2008 gave us the “Duty to Serve” (DTS)? A level financing playing field for MH could free billions of federal, state and local tax dollars that now go to subsidized housing! It would also boost MH!

But how many – besides your Masthead Scribe – are tooting those horns on your behalf?

We support MHI’s good efforts. Yet as loyal members, we must also ask the questions there seems to be silence on.

  • Will MHI avoid a conflict with MHARR this year? Will there be good working relationships between the two national bodies, or…?

  • If choice is good in some areas of life, why is MHI supporting no choice for consumers on energy standards?

  • With over 10,000 retiring daily, and 85% of those renting saying they want to own, what is their plan to grow our industry’s market share?

  • Dick Ernst has asked our industry’s lenders, who publicly replied, that there is no lack of capacity to sell more credit worthy customers homes. So what is MHI doing to promote getting more cash and good customers into our mix?

  • Will MHI financially support the MHI Suppliers Division passed initiative to create videos to promote the MH lifestyle?

4

The IGA of Manufactured Housing!

Barring the unforeseen, we will roll out this week the first of our Inside MH Video Interviews. These video interviews were filmed at the 2015 Louisville MH Show. The first one will be with a leader for a growing community operator with dozens of locations. See why that leader thought our IGA of Manufactured Housing, Super Charged Marketing and Sales plans were so impacting for he and his team at the Show.

If you missed it at Louisville, at the Tunica 2015 Manufactured Housing Show, this year, we will do it again! We have a plan that independents, corporations and associations could get behind. We already have hands raised to get the ball rolling.

You see, getting mad is just the start. The next step is the have a plan of action that can succeed.

With the insights and support of good MHPros, we are building a glide path for the growth of our industry. We have Dick Jennison on video saying we as an industry can hit 500,000 new HUD Code home shipments. Terrific! That won’t happen in 2015, but it can happen, given the right efforts. So what is the MHI plan to achieve that noble goal?

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Why Not Join the Plan Already in Place?

We have a plan that already works in MH and other industries too. Let’s examine, implement and scale it. Let’s not sit back and do nothing, or merely gripe and hope for change.

Let’s be the change we want to see. I’ll let you know what the cool stuff was from the MHI meeting Sunday through Tuesday in NO, LA. ##

latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
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