Manufactured Home outperforms conventional site-built house in hurricane wind test

July 23rd, 2014 2 comments

NBC's Today Show aired a report this morning of an IBHS Research Center wind test done in a South Carolina facility on manufactured homes; one showing a properly installed carport and the other view was of an improperly installed carport. There was also an Insurance Institute for Business and Home Safety (IBHS) test performed on two site built houses, one built to IBHS Fortified House standards, the other one, not.

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NBC's Kerry Sanders, right, was on site for this report.

At first glance, it might seem that the manufactured home's roof failed, but as NBC's Kerry Sanders pointed out, the failure was the direct result of the flawed carport installation. The photos below, with credits to NBC's broadcast of 7.23.2014, demonstrate the 'right and wrong' way to do a carport installation.

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In slow motion, the carport roof gives way and then created a gap
that allowed the wind to get under the manufactured homes roof.

Julie Rochman, IBHS CEO explained the significance of the test, while Dr Tim Reinhold – Chief Engineer at IBHS, explained the differences in the style of the two carport installations.

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This second still shows the carport ripping over the MH roof,
creating a gap and opening the home's roof up.

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80% of the serious damaged done in a hurricane study on MHs were due to add-ons,
like a carport, rather than structural failure.

The NBC News report's insights dovetails nicely with the first video posted on the page linked below…

http://manufacturedhomelivingnews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

…which also shows a site built house leveled in well under 30 seconds (my watch made it look like about 8 seconds), which was caught by a video camera in Iowa.

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Julie Rochman, President and CEO of IBHS.

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Chief Engineer, Dr. Tim Reinhold, was on site for the test and explained to NBC's Kerry Sanders
some technical points that allow for the proper installation of a carport to a MH.

Sanders stated during the news report that some 80% of the manufactured homes seriously damaged in a hurricane were caused by improperly attached structures, such as a carport. This is a wake-up call for all who sell and install manufactured homes with a carport or porch cover, etc.. Better get it done right, or as Sander's said, “It's a case of Pay now or pay (more) later.”

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Similar winds ripped the roof off a conventional house (left),
while the Fortified House design sustained the high winds impact with only minor issues.

We know first hand from years of working with consumers and coaching MHCs and MHRetailers that one of the single biggest 'fear factors' prospective manufactured home buyers have is due to the false impression manufactured homes fail during a tornado or hurricane.

Yet in 2004, the year 4 tornadoes hit FL, of the some 1600 manufactured homes that where hit which were built to Wind Zone III and the new FL installations standards, all survived. That occurred in the same year when over 50 billion in damage was done to commercial and other residential property, including older pre-HUD Code mobile homes or manufactured homes built to pre-Wind Zone III standards.

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Properly installed manufactured home and carport resulted in only minor damage.

Overall, the IBHS test showed that a manufactured home that is properly installed and has no improper attachments to it perform as well or better than a conventional house in high winds. This report deserves a serious MH Industry commitment to making this into a high quality video that summarizes the facts and presents related ones, like the wind test showcased on MHLivingNews.com, linked above.

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This is how the winds for the test
were produced, over 100 fans configured
to simulate hurricane winds of up to 125 MPH.

American Modern Insurance and MHI both deserve credit for being engaged in this effort, and IBHS deserves it too for doing what certainly seems to be fair and balanced testing.

More details on this test are found at this link:

http://manufacturedhomelivingnews.com/nbcs-today-show-to-feature-wind-tests-with-a-manufactured-home/

The lessons from this are many, and the potential for this at improving the MH image with the MH owners, consumers, media and public officials are strong.

Visit NBCNews.com for breaking news, world news, and news about the economy

Let's make sure that this is a test that is followed up! We plan to reach out to IBHS for more details, watch for updates here on MHProNews.com and on MHLivingNews.com. ##

(Photo credits are stills from the video by NBC News' Today Show.)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Subsidized Housing – Our Secret Enemy?

July 18th, 2014 1 comment

Let's begin by stating that those who favor subsidized housing, or other programs for lower income households, routinely do so with “good intentions.”  The questions that ought to be asked are many, but we will focus on why manufactured housing professionals ought to sit up and take notice of facts, challenges and “opportunities in disguise” posed by federal, state and local subsidized housing programs.

The CBPP Says…

According to the Center on Budget and Policy Priorities (CBPP.org) 2,161,468 low income households are receiving Housing Choice Vouchers (HCVs) in 2013. CBPP also asserts that: “Private owners across the United States received $16.6 billion in HCV assistance payments in 2013.”

“Private owners” means private business owners.

Let's drill down on these facts for the next few minutes.

Millions Divided into Billion$ Means…

Take that $16.6 billion and divide it by the 2.16 million who are getting HCVs. That's an average program cost of $7,679.95 per household a year. To rephrase, that's $640 monthly. You might think, “that's rather modest,” right? But what is that getting someone with the HCV, maybe a class c apartment?

In the U.S. today, there are an estimated 420,000 vacant MH sites. $344.03 is the 15 year payment on an 8% APR loan of $36,000, which could be the financed amount on a modest 3 bedroom 2 bath single section manufactured home in many U.S. markets. While the site fees on thousands of MH land lease communities with vacancies will certainly be above $300 monthly, there are thousands of MHCs that have that monthly site fee or less.

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Now let's take a different look.

One could also take a $40,000 home-site and $40,000 single section home combo as the financed amount on a fee simple purchase at 6% for 20 years (yes, lower rates and longer terms are available, but we aren't using a full PITI analysis in this calculation either), which would yield a $573.14 monthly payment.

The point is instead of giving billions in subsidies to private citizens and corporations, a similar amount of money could be used to pay the monthly payment on an modern albeit modest single section manufactured home and a home site.  Please see the graphic below as an example of such a home.

2,161,468 lost sales at $40,000 = …

Do the math. That potential 2,161,468 in MH sales @ $40,000 each represents $86,458,720,000 in lost business to those who sell new manufactured homes. As industry pros know, modern MH is lower in initial cost, more energy efficient, safer against a fire and lower cost to maintain than a comparable footprint conventional house.

Let's say our MH Industry manages to hit 70,000 new manufactured homes this year. So 2.16 million possible added orders would be about a 30 fold increase over current production levels.  More to the point, it would be spread out over years, and this alone would take us back to historic production levels.

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We need to take a fresh look at many federal, state and local
programs that either harm or benefit the public and our industry.

Jobs

The Manufactured Housing Institute uses the number of 1 HUD Code manufactured home = 1 job. So that 2.16 million homes would be 2.16 million jobs, almost all of them 'new ones added' to the U.S. economy.  

Public Policy

Which is the better public policy? To rent people a unit, or to help more Americans become home owners?

There are studies that suggest the many social and economic benefits which flow to households that are buying their home versus those who are only renting.

Further, which makes the most sense? The rental market is tight now. Why should we economically support via tax dollars rentals? Doesn't it makes more sense to support new manufactured home construction with those same dollars in private-public ventures? Supply and demand suggests that more new MH sales could also help lower rental housing rates.

Clearly, this is a broad brush and we could take a poke at the above, one already being suggested: all the nuances of PITI (Principle, Interest, Taxes and Insurance) were not factored in. Another is that we don't have a figure at hand for what the federal program overhead is on HCVs. But none of that undermines the premise. This is meant as a discussion starter, not a definitive 5 year study for Harvard or Yale.

Other benefits

Just as we brushed past program overhead and all the costs – such as full PITI, energy and maintenance analysis – we also swept past clear victories such a new look at existing program outlines.

For example, we could remind readers that manufactured home owners tend to stay in their homes longer than conventional home owners.  Also, at some point, the loan is paid off. By contrast, there is no end in sight for rent, until one manages to moves out of a subsidized apartment and finally makes a housing purchase.

Nothing's Overnight, but a Longer Term MH Vision is needed

Our industry is not alone in needing a longer-term vision. Corporate America, as one expert I was listening to recently said, is so focused on the next quarter that this investor wondered how many had a serious 5 year business plan?

We need to take a fresh look at ourselves while simultaneously helping tens of millions of Americans, public officials, the mainstream media, investors and non-profits better grasp the many benefits and opportunities of modern manufactured homes.

Common sense as well as the facts favor today's manufactured housing. Almost everything we buy or use comes from a production facility – “a plant.” Even conventional construction is mimicking on-site what we in factory home building do, because much of what they do in so-called "site-building" was actually 'pre-built' in a factory and assemble on location. Increased production of a goods or service tends to keep costs down.

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Its a Phenomena!”

Ron Thomas Sr. – Chairman of the Midwest Manufactured Housing Federation (MMHF), Chairman of the Louisville Manufactured Housing Show and award winning founder of Rona Homes – is great at turning a phrase. “Manufactured housing, it's a phenomena!” Thomas passionately proclaims.

Ron Thomas is correct in saying that precisely because MH is “a phenomena,” we need to look at it with new eyes. We need to better grasp all the angles and nuances.

The deeper the open-minded go, the more they understand that old mobile homes are not modern manufactured homes and the more there is to like. Former site-builder Stacey Epperson – who once hated old 'mobile homes', now embraces modern manufactured housing – through her not-for-profit and for-profit efforts.

The just published, exclusive version of a new Foremost Insurance report on manufactured home owners and trends provides even more facts that help MHIndustry pros make the case for a better appreciation and understanding of the value we've brought to millions of Americans.

Subsidized housing is the tip of a huge iceberg. Those billions can clearly be better used.

A trillion dollar annual U.S. housing market is begging manufactured housing pros and investors to step up to the plate!  With over 10,000 seniors retiring daily, with millions making less than they did 5 years ago, today's manufactured homes are poised to shine. We need to see the opportunities and develop the steps needed to make them happen. ##

Download CBPP.org HCV Fact Sheet

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Warren Buffett, Sam Zell and Legendary Quotes from Manufactured Housing Leaders

July 16th, 2014 No comments

Let's let each of these leader's voices speak on the subject of manufactured housing, then we'll share some implementation commentary.

"Kevin, it seems to me that the problem with your industry is resale." - Warren Buffett, Berkshire Hathaway, parent to Clayton Homes, 21st Mortgage, etc..

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"Pencil Head, it's not a trailer park." - Sam Zell, Equity Lifestyle Properties (ELS) Chairman.

pencil-head-its-not-a-trialer-park-sam-zell-equity-lifestyles-properities-els-chairman-(c)2014mhpronews-com0

 

"Learn, Earn, Return."

"A servant-leader focuses primarily on the growth and well-being of people and the communities to which they belong." – Jim Clayton, Clayton Bank and Clayton Homes founder.

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"Only the economic distortions caused by well intended but out of control government programs could have made our industry such a loser for the last decade." – Sam Landy, CEO UMH Properties.

only-the-economic-distortions-caused-by-well-intended-but-out-of-control-government-programs-could-have-made-our-industry-such-a-loser-for-the-last-decade-sam-landy-umh-(c)2014-lifestyle-factory-homes-llc2

"In prior years and I continue to be today, a staunch supporter of a MH industry generic advertising campaign.

Unfortunately we were unable to gather the various segments within the MH industry to agree upon a method of funding the campaign and what the campaign should be about.

Even today only a small segment of the population can tell you much about the MH industry and the wonderful homes the industry builds. The rest of the population doesn’t have a clue about our industry, except for the image of the down trodden trailer park.

This must be changed and can only be done through advertising.

The example of AFLAC is interesting. Prior to the AFLAC advertising campaign featuring the duck, their name recognition was 5%. Since the campaign, their name recognition today is 95%. Consumer’s perceptions can be changed." – Leigh Abrams, prior Chairman, Drew Industries.

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"The biggest challenge I see is the continued onslaught of intrusive government regulation of all facets of our business, especially in financing. We offer by far the best answer to this country’s affordable housing dilemma, but government continues to saddle us with regulations that stifle us.

The frustrating part is that none of these so called “consumer protection” rules help protect anyone. The only thing they prevent is buyers getting an affordable home without a hassle. I mean how is preventing a MH salesperson from taking a credit application doing anything to protect the consumer? All it is doing is making access to an affordable home ridiculously difficult." – Don Glisson, Jr., Triad Financial Services.

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We could share much more industry commentary from each of these leader's voices. There are scores of other thoughtful, successful professionals – a number of whom are linked here – that we have "on the record" at MHProNews. These leaders, professionals, legends and others continue to hold or increase their stake in our industry, which should speak volumes.

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For the purpose of showing what's needed for a robust MH Industry advancement in a trillion dollar annual U.S. housing market, the selected comments are sufficient.

  1. The Jim Clayton quotes point to the need and value of a can-do attitude, servant-leadership and training.
  2. Quotes from Sam Zell essentially and Leigh Abrams directly are addressing the MH image issue.
  3. Warren Buffett's quote identifies a key need – a more effective resale system – that would boost financing, image and sales of pre-owned – and thus new – manufactured homes. We need MH lenders and home owners to be able to exit their homes in an easier and more rapid way that protects home values, more akin to what Realtors (r) do for conventional housing. We have a good start with some internet platforms, but more needs to be done until that resale 'exit' becomes easy and cost-effective.
  4. Sam Landy and Don Glisson, Jr. each point to how over-regulation has harmed us and the value of our homes. Glisson, MHI's prior chairman, says a lack of cohesion between the industry's national associations – he worked to bridge that gap – has hampered the cause for our great product.

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In the late 1990s, your Masthead  scribe invested 3 years in the RV industry; at 2 retail centers and at a resort/getaway campground operation. The records show that all three grew significantly during my marketing and sales training work with those operations. What I gained from those experiences was fantastic, so while an award, leaps up in Statistical Surveys, kudos, thank you letters, etc. are nice, I'm grateful.

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We're doing marketing, sales, management consulting and training in MH. I share the photo, awards, mention kudos and recognition earned in manufactured housing, RVs, etc. to say this isn't a nice-sounding theory, this is proven, practical, profitable experience.

Reality Check

Unlike RVs, Automotive, Real Estate, Apartments, Tech or a host of industries we could name, you can't just say "manufactured homes" and expect a proper recognition of the product for what it truly is.

Reality check:

> That's an opportunity in disguise for those willing and able to adapt!

> For those stuck in the mud, it's a slick spot.

We don't need just 1 thing to breakout beyond currently modest new home shipment levels. We need a number of things that when implemented consistently are proven to raise results. Those are summarized above by pros with millions or billions successfully invested in our MHIndustry.

Greater MH Success routinely comes when:

  • Professionals
  • Businesses
  • Associations
  • Home owners
  • Digital publishers (MHProNews.com and MHLivingNews.com) and
  • Other pro-industry and interested groups (not-for profits, educators, media, public officials)

…get ever more on the same page in order to tap the incredible power of manufactured housing for the good of the U.S. (and other lands) in an 'everyone wins' fashion.

That's not just feel good, that's lucrative for businesses and investors, it's this good for associations and most importantly, it's good for MH home owners! When we make the value proposition for MH home owners and MHC residents ever better, our businesses and investments will be enhanced too.

In two previous columns, we

> laid out why we can be doing better, see the facts and graphics in the link below:

http://MHProNews.com/blogs/tonykovach/manufactured-housings-declaration-of-independence/

> A simple way to fuel that advancement.

http://MHProNews.com/blogs/tonykovach/americas-secrets-revealed-and-mh/

It should go without saying that an industry (or a nation) needs to produce ever more product to achieve growth. Every other industry gets that, and so they invest in their people and marketing.

In fact, studies show the vast majority of our owners ARE happy! Yet collectively, MH doesn't do a good job of letting most Americans know that reality.

Cohesion and The Digital Age offers the Solutions

As an industry, we have the talent, tools and experiences needed to solve the challenges that would maximize our multi-billion dollar opportunities. We should take a "Partners in Progress" approach.

The training and the messaging needed can be done online for modest sums, and the ROI would be significant for those who step up and lead. Would you invest a dollar to get a $1000? Apply that principle to a regional/national campaign. Its a no-brainer.

> Every organization that supports the Partners in Progress could be given access to levels of training equal to their contributions. This is necessary, because the big cash and good credit customers are sold differently than the desperate 'we have no other option' home seeker.

> Imagine enough minor-mid-major players coming together to pool some marketing dollars and content on – a hub for B2C communications, which in turn sends customers back to the industry's members. As more of the public 'gets it,' more will buy.

> Imagine using that hub plus live encounters with Realtors  ®, home builders, investors, public officials and others keen on housing to showcase what modern factory home building really means to a nation crying out for quality affordable homes. We can thus engage them in the resale and related process.

> Having more DIY, how to, decor, landscaping and other feel good columns on MHLivingNews that would cause MH owners to say, "Yes, that's me! This is a good life, come and Join Us!"

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Over 90,000 views on this video, as of 7.16.2014

> Picture the site as dealing with negative news items. Like our basic tornado video, linked here, which sales pros have told me they've successfully used with customers 'on the fence.' Continually building and using a pro-industry platform will cause a growing number of media, public officials, investors, pros and buyers to "get it."

A reasonably supported two year campaign would end up attracting the Home Depot/Lowes/Menard's and droves of others outside of our industry to advertise for our cause. Why? Because furniture makers, household goods, computer and tech gear sellers, travel industry, investors, educators and others will see that money saved on housing could be used in other ways to improve the lives of those in our manufactured homes.

Not theory, proven realities!

Picture those who in their own ways have or are breaking past the old mold, here and there, from coast to coast.

On the consulting side of our operations, I've personally worked with select pros who stepped beyond their respective pasts to achieve levels of results they never experienced before. Client work is confidential, so we've redacted the specific name and location in the retailing results collage below.

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Closing analogies

A pilot in training isn't placed in the cockpit of an advanced military jet fighter. You first teach them the basics of the single engine prop! Or if you take a pilot who has only flown a single engine propeller aircraft and ask them to fly a helicopter or jet, first, they have to be trained for that new experience. Until the training is embraced and becomes a part of their skills, the trainer doesn't let them fly solo in the chopper or jet!

"Low hanging fruit" might be on the ground and have a worm. The athlete knows that new effort brings stress and pain. But no pain, no gain.

A brighter future awaits YOU in YOUR market. It requires changes that may seem painful at first. The rewards for leaving a comfort zone are more sales, more happy customer, more profits. That's what Steve Jobs at Apple did, listen to his associate Ken Segall. That's what we do, you can do that in your market(s) too.

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When MH Industry's legends – as quoted above – and so many others point the way, we ought to believe that we can do it.

To learn more, support or get involved in “Partners for Progress,” please email or call at the contact below. Working Together, we can do it. There's a bigger slice of a trillion dollar annual U.S. housing pie waiting for those ready to step up. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


America’s Secrets Revealed and MH

July 11th, 2014 No comments

Secrets. Media reports tell us Chinese Communist hackers get them from business and government. Edward Snowden revealededward-snowden=wikicommons-mhpronews-mastheadblog- secrets. Some secrets are meant to be kept, others ought to be outed.

The secret seeping out – albeit slowly – into the mainstream media is that manufactured homes aren't mobile homes. That building homes in a factory makes sense. In fact, more investors, educators, not-for-profits and officials are waking up to the valuable role manufactured homes can play in alleviating the growing affordable housing crisis in the U.S..

Speaking of China, according to information we see at MHProNews, we could wake up one morning and find ourselves in a foot race to control our own affordable housing market. We've sounded off before on the potential threat to U.S. factory builders if China or Japan enter our market.

Sadly, while readers have taken note of the risk of overseas competitors, we keep getting messages complaining that those in a position to act have not yet done so. China has shipped MODs to 80 nations! How long before we see them here in the U.S.?

Paraphrasing a fairly common thread we get:

"Tony, don't they (leadership) realize MH could grow faster? Don't they realize the same thing could happen to U.S. factory home builders that happened to U.S. automakers?"

Let me say, I'm happy to get comments – including often helpful – off-the-record ones.

There are times, though, when some industry pros seem to believe we can snap a finger or instruct this or that professional to do X. We can raise an issue, we can send a link to a published article, but we don't claim the ability to force anyone to do X.

That's not to say there's no "power for the digital press" to influence thought, words or deeds. Of course there is, but it's safe to say that any positive result is best done through collaboration, via team work.

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Don't Let a Crisis…

"You never want a serious crisis to go to waste," said Rahm Emanuel, then President Obama's chief of staff. Please don't misunderstand, the quote doesn't mean I'm a closet Rahm Emanuel fan. But his quote is insightful in many ways!

  • 1) It revealed what the Administration's thinking is in the face of a crisis. Use it. They routinely do.
  • 2) The crisis quote also suggests that we MHPros, investors and aficionados ought to take a page from their crisis play book and use this current affordable housing crunch to advance Our MH Agenda on behalf of potentially millions of consumers, business owners, executives, associations, employees, managers and professionals.

Partners in Progress!

In conjunction with a growing number of sponsors and MHPros – what we ought to call "Partners in Progress" – are working with us to build the manufactured home industry's de facto image and education campaign.

Rather than moan or complain, we're saying,

a-leader-is-one=who-knows-the-way-goes-the-way-shows-the-way-john-c-maxwell-image=wikicommons-poster=(c)2014-lifestyle-factory-homes-llc-mhpronews-com-

we know the way,
we're going and showing the way.

That's Partners in Progress.

Mirror Mirror…

While some are looking or shouting about 'who to blame,' let each of us start with the long, honest look in the mirror. Ask, "Am I part of the solution?" Then remember, griping or finger pointing isn't solving.

Whose first on first? Does that matter?

In baseball, someone might be the "first on base" during a big inning. Okay, fine. But when three singles lead to loaded bases, andcecil_fielder_1996-wikicommons-posted-masthead-blog-mhpronews-com- then the batter homers, everyone scores.

Drip, drip, drip…

Digital publishing isn't for the faint of heart. It's not for those who lack a long term commitment. Anyone who thinks that a single article or showing an ad one time will change the world is dreaming! Look at McDonald's, they advertise daily across the media spectrum, and that's how they stay in their market's leadership spot.

But in our world, every drip, drip, drip of good content, every back-link and RSS Feed is a way to get more love from Google, YouTube, Yahoo, Bing or others.

Many would say it's BORING to watch water drip, drip, drip from a faucet. Who wants to stand around to watch the glass, pot or bucket fill? But with those drips over time, a once empty vessel DOES fill up! Patience and persistence pays off.

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(Image credit, Flickr Creative Commons)

The growing proof for the revelation to the

  • public at-large,
  • non-profits,
  • educators,
  • media, and
  • public officials

is found at ManufacturedHomeLivingNews.com. Analog stats report tells us that since the launch on Fri, May 17 2013 at 2:37 PM until
Fri, Jul 11 2014 at 8:10 AM (419.73 days)

there has been:

General Summary

Figures in parentheses refer to the 7-day period ending Jul 11 2014 at 8:19 AM.

Successful requests: 4,257,900 (117,906) 
Average successful requests per day: 10,144 (16,843) 

A “request” can be a page, image, ad, video or whatever. Since we – the Partners in Progress – are promoting the MHIndustry in a positive way via the ManufacturedHomeLivingNews.com digital media platform, almost any request is a good one.

Stating the Obvious

The journey of a thousand miles begins with a single step. We've started that journey to change our image and educate others 419 days ago with MHLivingNews.com. The same principles that make a:

  • trade show such as the Louisville Manufactured Housing Show, or
  • an association or
  • MHProNews.com – the industry's runaway #1 industry trade media platform – a success can work to make our long overdue industry image and education campaign a success.

A growing number of companies or organizations are providing RSS feeds to the image/education site. The most recent – and an extensive one! – we've been told about is:

CommunityLivingIndiana.com

The Ohio Association's site does it a bit differently, see their bottom right-of-center column. UMH has their RSS on the bottom left, and on this date at 10:57 AM ET, it looked like this:

umh-com-rss-feed-mhlivingnews-com-posted-masthead-blog-mhpronews0com-

Another robust example is the Louisville Manufactured Home Show Site. See the bottom left module for their extensive feed!

The point is this, RSS – short for Really Simple Syndication – allows ANY site to get 'free content' which is good for the site, but also good for the site providing the feed. RSS can be installed in minutes.

Studies show people surfing a site who are considering if they want to return look to see if content is being added. Sadly, way too many MH sites look or are 'static.'

An easy way to improve traffic to YOUR site is to add an RSS feed, and the fringe benefit is that it boost the industry's image.

A Rising Tide…

…lifts all boats. Please. Let's stop the fretting over petty details that historically has kept too many pros from acting at all.

Partners in Progress. That's the ticket. It can be as simple as a win-win RSS feed, or more robust as a sponsor. You could be a writer who is a contributor. You can send us news tips at this link. One or more ways to do something.

The work has already begun. CBS News, The Boston Globe and others are picking up and paying attention. The more we work together, the more the tide will rise.

Some secrets need to be outed. If you are tired of manufactured housing being America's best kept housing secret, do your part to change that in a positive way.

15-minutes-daily-mhpronews (2)

Closing thought for today, MHProNews is having yet another banner month! We had 2,013,332 page views on our site in June, even with a long holiday weekend, we're on pace to do similarly in July! Readers like you keep us #1, thank you.

It seems that MHPros are heading the call to have owners, managers AND their team members spend a minimum of 15 minutes daily reading and learning more to earn more, plus 7 minutes daily on MHLivingNews.com.

Together, we advance. That's no secret! ##

(Editor's Note: In case you missed it or need a refresher, there are statistics, facts and charts on the page linked here that underscore why the manufactured home industry can grow far beyond the current levels.)

(Image credits as noted on the file, most are courtesy of WikiCommons)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Association Takeover?

July 9th, 2014 No comments

You know the maxim. To be forewarned is to be forearmed. Thanks to reader tips, at times we've played a communications and/or other role in heading off certain developing issues. The following is shared with a caveat emptor in mind.

We must first tee up this topic with a disclaimer, and then dive in.

Journalists ideally want at least two sources to help confirm the accuracy of a story.  At times, that second source isn't possible.  In those cases, other 'tests' ought to apply before certain accounts are published.  

Let's acknowledge up front that this account has only one direct source.  We didn't seek this topic or timing out, it was brought to MHProNews.

That said, for reasons you'll see, we think the allegations that follow have the ring of credibility, and thus ought to be shared with the stated disclaimers in mind.

We Provide, You Decide ©.

Association Leaders, Please Circle Up

1) Background. Roughly two years ago, we know that a pair of gents began to plan a "take-over" of a certain manufactured housing state association. They accomplished their "mission" about a year later.

One of the 'associates' of that pair gave MHProNews a heads up, alleging that said duo have what amounts to a list of other associations they've also targeted for take-over.

Further, it's claimed they have the tacit support of a salaried association leader in said effort. That's significant.

2) Besides targeting the take-over of more MH state associations, among the groups said to be on that list is the NCC division of MHI. If that's accomplished…

…connect the dots.

3) In a sense, this isn't 'new,' because the reason this has the sound of credibility to those who know is because one of the duo is said to have already taken a stab at such a take-over by resorting to the proxy process, thwarted by an appeal to bylaws. A number of industry pros witnessed that event, myself included.

4) State and national association executives and officers ultimately are called to do what their boards instruct. By taking enough seats on a board, of course a take-over can be engineered. That doesn't have to sound conspiratorial, this can be quite legal because it's the democratic process in action at the association level.

5) What's interesting about this allegation is they've internally named certain states and groups as being more "vulnerable" than others for a take-over. A possible method/strategy how this could successfully be executed at the national level was also expressed to MHProNews.

The message to their closest followers is a variation on, 'they' (those in control of a given board) 'aren't delivering results,' or other alleged personal slights, with no substantive wrong-doing being claimed.

6) The irony is that some of the associations theoretically 'threatened' (if that's an apt term…) do have positive results they can point it, here's an example, courtesy of Marc Lifeset, JD.

7) Stating the Obvious can be powerful. Votes matter, so turn-out matters when votes are to be taken. A low turn-out means that those who get their base of support out, win.

One could say more, but that's a sufficient heads up for those involved.

Pivot!

the-grass-isn't-always-greener-on-the-other-side-of-the-fence-image-credit=wikicommons-poster(c)2014)lifestyle-factory-homes-llc-mhpronews-com-

We had a different Masthead planned for today. Sometimes, a Masthead blog post is planned in advance, but circumstances suggest the need to pivot. That's the case today.

Baring some other development, we plan to return here to a fact-based discussion of what it will take for more profitable and robust growth in new manufactured housing sales to occur.

Parting is Such Sweet Sorrow…

Let's close on the "association take-over" subject by saying what various board members and execs already know – and what the alleged take-over artists are counting on – that some are more vulnerable to take-over than others.

What is noteworthy, after checking with a few seasoned veterans before publishing, your scribe put the following to each: how likely or possible is it that more such association take-overs may occur, if a serious effort was made?

The common reply, paraphrased, 'It's doable for the determined." (See 7 above).

The caveat emptor?

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The irony is the duo allegedly making the promises they hope will result in wooing the votes needed for more association take-overs, said promise-makers supposedly have never themselves delivered on what they claim to be able to do.

The grass isn't always greener on the other side of the fence. ##

(Editor's note: news tips, letters to the editor and OpEds are welcomed at iReportMHNewsTips@mhmsm.com, or verbal news tips can be made by calling 863-213-4090.)

(Image credits, WikiCommons. Posters and content © 2014 by Lifestyle Factory Homes, LLC)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Manufactured Housing’s Declaration of Independence

July 4th, 2014 No comments

Our focus for this column will be facts, opportunities and challenges, so if you want some 4th of July weekend inspiration, you'll find that with:

Let's press onto some eye-opening insights.

Just the Facts

> The total number of new RVs expected to be sold in 2014 is 335,000 units, which would be the highest total since 2007. · In 2013, the RV industry shipped 321,127 units (RVIA).

> Total number of autos and light truck sales in the U.S. for 2013 increased 8% year over year to some 15.6 millions units (Zacks).

>  in 2013, 428,000 new single family homes were sold (CNBC).

> Sales of existing homes are relevant to MH industry professionals too.

statista-com-stats-u_s_existing-home-sales-2005-2012-posted-masthead-blog-mhpronews-com-.png

CNBC reported that the average median price for homes sold in the U.S. in 2012 was $198,000. Some of the stats and the info used for the chart shown – courtesy of Statistica – naturally originated from the National Association of Realtors (NAR).

NAHB's Chairman reported that the continued surge in multi-family housing is what is pumped up the new construction past 1 million units annually; single family home-starts remains flat.

Per the NAHB, “The flat single-family data confirm our latest surveys, which show that single-family builders remain concerned that tight credit availability and uncertain economic conditions are keeping potential buyers on the sidelines,” said Kevin Kelly, chairman of the National Association of Home Builders (NAHB) and a home builder and developer from Wilmington, Del. “However, demand for apartment construction still remains high.”

What do such Facts Suggest?

When you think about the

  • cost of a new car or light truck,
  • the significantly higher cost per square foot for RVs (a luxury item) than manufactured homes (housing is a necessity),
  • the fact that we can provide a manufactured home on a lot for less total monthly than apartments,
  • that the average new manufactured home is well under the cost of resale (existing) homes,
  • and that MHs are about ½ the cost of conventional home building, per the U.S. Census Bureau,

how can we justify the fact that manufactured housing topped out in 2013 at 60,000 total new homes?

manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-

We hear MHI tell our elected officials – quite rightly – that we've averaged some 21% of all housing starts in the past 20 years. This chart – courtesy of CalculatedRisk - should remind us that we did far, far better for the vast majority of our history than we are doing in recent years.

Room for Growth!

Sam Zell told that packed room of manufactured housing professionals in Chicago last year, “When everyone is going rightlook left."

Everyone heard, but only 200 where present and of those, how many truly got the implication of what Sam Zell said at the gut and head level?

We hear leaders in various sectors of our industry suggesting we should be happy with 10-15% growth a year. Sure, I cheer that growth over the steep decline that took us to just under 50,000 units when we bottomed out 4 years ago. But let me challenge you, your colleagues and all to think BIGGER.

The facts above suggest what is self evident. We have room for growth, lots of opportunities in a trillion dollar annual U.S. housing market.

light-bulb-off-man-trapped-thinking-credit=flickercc-swarno-posted-masthead-blog-mhpronews-com

Don't let you or your team's light go dark,
don't get trapped in self-limiting thinking.

What has to happen?

  • We all routinely need a mind-opening experience. It is too easy to set self-limiting goals.
  • We need to rouse ourselves from the status quo, and open our eyes to the true MH potential.
  • Leaders from publicly traded companies have certain constraints they must adhere to in their projections, etc.. Association leaders will usually reflect what their executive committee members say. I get that, you should too. But the vast majority of professionals in our industry don't have such limits placed on their speech, much less on what we think or do.
  • Bottom Line, we have room for growth, lots of it.
  • Other industries invest far more in recruiting, training and motivating their team than we tend to see in manufactured housing. An apartment complex is less 'complex' to run than a manufactured home community, but we see many operations pay their people less in MHCs than their counterparts would earn in multi-family housing. This isn't just about pay, either, I've taken low paid workers and by a combination of education and motivation shown them how to way outperform their peers. They do enhanced work with great pride! For many, yes, the pay-check is needed and important, but the pride of accomplishment is what is missing for so many today.

We on staff at MHProNews are certainly NOT the only forward-thinkers in our industry. We routinely showcase pros from various aspects that touch us professionally, for the very purpose of letting people see that we can do better. Scott Roberts told us how he does it, dozens of others in their respective sectors who lead are found linked here. They can do it, so you can too.

But for the tiny group of naysayers out there, let me remind them that yours truly has personally,

  • closed as many as 15 MH sales in a month (at retail),
  • my sales center hit the top 1% in the U.S. before it was sold (and that was in a depressed market where 80% failed),

  • managed and grew bottom-line results in 7 to 17 previously struggling MHCs,
  • did remarketing on repos for lenders that generated as many as 50 sales from a single location in month, and have commendations for enhancing recovery (they were NOT homes that were given away!),
  • marketed locations that closed as many as 75 contracts (yes, during this recent and deep down turn) in a 90 day period of time.

The point is not to brag, but to say that if others can do, if a guy like me can lead others to do it, you and your team can do too!

Garbage In, Garbage Out

With a bit of gray showing above, I confess to recalling punch-card computers and programmers who said, “GIGO,” which meant garbage in, garbage out.

If we let people feed on garbage training (or no training) or self-limiting thinking, are we surprised when they produce limited results? Training is not just how to fill out forms and paper work! Training is how to engage a good credit or cash customer in a fashion they WANT to be engaged, and will WANT to buy from you once they've been treated in a professional and user friendly manner.

I've worked with and witnessed motivated pros who get good training, willing to do what it takes rather than give excuses, and who don't manipulate a 'get me done' into buying, but rather know how to show, tell and sell a home to a cash or credit qualified home buyer!

The photo of the banner below was taken by your scribe. The location actually looked GOOD. The home looked FINE. So why are they advertising for the 'get me done' customer? Don't they know that you tend to get what you ask for, so why not ask for the good credit or cash buyer to come, in ways those potential clients appreciate and will respond to favorably?

The get me done buyer will walk in the door anyway.

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So why are so many advertising for the bottom portion of the credit spectrum in the housing pie? There are more good credit customers than bad ones!  That too is self-limiting and self-defeating.

FICO Score Facts

Credit Report 101 – who created the FICO charts shown – reports that “the median FICO score which is currently 723 and has remained exactly the same many years in a row…”

average-fico-score-distribution-courtesty=creditreport101-posted-masthead-blog-mhpronews-com-

This is the percentage in the U.S. that falls into each of the FICO score brackets as shown.

average-us-fico-scores-courtesty=creditreport101-posted-masthead-blog-mhpronews-com-

Remember, “median” and “average” are not the same, they are terms used to reflect the same data as seen from different perspectives. When you look at the range of credit scores, the average is the mid-point of the numbers, but the median reflects the actual break down of credit scores and measures that numbers' “median” (mean) point.

But however you look at the data, what we routinely see is that retailers and communities are attracting far more applicants who are in the bottom half of the nation, rather than the top half. The problem is partially a marketing and image one, but it is also a sales training and management issue too.

When we work with an industry client, we look at the local market numbers for the retailer or MH Community in question. Based on facts, we can estimate how many are moving and thus seeking a home during a typical month.

It is stunning for clients to see that in almost any market, there are many times more than enough people moving in any given month to fill all the vacancies in any MHC property, or to sell-out their inventory many times over at their retail center.

spark-plug=wikicommons-posted-masthead-blog-mhpronews-com-The Manufactured Housing Independence Day Call to Action

Success starts in the mind, and flows from proper information, proper motivation, providing the right resources and inputs to yield the desired outcome. When Best Buy takes two weeks to train someone before they talk to a customer, or when a corporate Holiday Inn takes two weeks to train someone who will work the front desk, why is it so hard for an owner or executive to see the need to invest at least a few days initially in training a new team member, even if they are 'experienced?'

Then, why do we see so many often fail to provide ongoing training? What sports franchise or college team fails to practice daily, before and during their 'season?'

Start your team daily with reading!

You must read and watch worthwhile videos, and they must too. Maybe you begin by vetting what you think will make the most sense to them, but don't limit them either! Once people get 'hooked on learning,' and hooked on performing, it is addictive!

If you aren't on our twice weekly email list, and all your staff aren't too, sign up free in seconds at MHProNews.com/subscribe

Last month we experienced a record 2 million page views here on MHProNews.com. The 9 month average from through April was 1.25 million page views. We hit 1.5 million in May, before this new June record. We're seeing some 5000 visitors like you daily, about 8 page views average per visitor. That's exciting, but it is also still just scratching the surface of what we as owners, executives, managers, professionals or collectively as an industry that we can do.

Feed the Mind! Invest in your people and challenge your team! Get involved at your association. If there is apathy in your organization, do what you can to be the spark plug.

Manufactured home sales are recovering. Factory-built homes are the future of U.S. housing.

But it may well be an outsider, a new comer that comes in and rocks your MH world to wake some up. It may take another wake up call to rouse those who settle for serving only the poor or damaged credit customer (they deserve a nice home they can afford too, but let's not build our business models on damaged credit buyers).

If you are a seasoned pro, you ought to have the advantage! But you also have to be willing to do what Zig Ziglar called, the “Check up from the Neck Up!” Our readers and writers give me that check up from the neck up routinely. My thinking evolves in working with clients and readers, for which I'm truly grateful. So I'm not giving advice I'm unwilling to take myself.

Closing Time…

Let's close on a few notes. Let's highlight Dennis Hill this month, because there is a man with a tremendous history of success. But when faced with the cancellation of the Louisville Show in 2010, Dennis was willing to reinvent part of their marketing and event planning in order to make the show's come-back in 2011 a success. Everyone in the mix made a difference, it is never about ONE person alone, as Dennis himself says.

But Dennis is an inspiring role model for me and all of us. Dennis Hill's video interview is linked here.

A Cup (err glass) of Beer with...Barry Cole, is off to a strong start. No wonder! Like Ken Haynes fine article, Drawn Quarters, both have a download that is literally historic, and points out something that MMHF Chairman Ron Thomas Sr. talked about in his video.

All of those above, the Jim Clayton interview and more remind us how we used to sell more homes, how we got there, and thus suggest one of the possible ways how we can do it again today and in the future.

All of our July articles are linked here, and a new Industry in Focus report on financing is linked here.

Please. Declare YOUR independence from self-limiting thoughts, words and deeds. Reading and viewing are a start, but then commit to implementing the deeds. Don't be afraid to stretch. Don't be afraid to fail and fail, because initial failures often lead to successes. Who says? MH Billionaire Jim Clayton.

The irony of a declaration of independence is that we need and must depend on each other.

The founders didn't fight a bunch of solo battles! They worked together for the common good. They never got everyone to join in, that isn't human nature. We only need 'enough,' and those who 'get it' and are motivated to 'do it' to make the change.

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We are open to reader thoughts on this subject, of course. We'll share thoughts – beyond the information and inspiration and innovation – that is needed, in the days ahead.

We are growing, we are advancing, but let's not limit ourselves to settling for crumbs when the trillion dollar housing industry is waiting for manufactured housing to wake up and take charge! Happy 4th. ##

(Image credits as shown on each image file name, including FlickrCreativeCommons, WikiCommons and MHProNews.)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


Jumping July! Aware of the Bad, Focus on the Good in Manufactured Housing

July 1st, 2014 No comments

Since you, me and everyone of our living friends, associates and acquaintances has both strengths and weaknesses, isn't it amazing how often some focus on the bad rather than the good? Isn't the better path to be aware of a weakness or problematic habit – address it – while gladly embracing all the good a person brings to the table?

Some of us are grumpier or more prickly than others! The native Americans had a maxim: we should not judge someone until we've walked a mile in their moccasins. That doesn't mean we ignore flaws, just that we should be as understanding as possible, because we each have ours too.

Which brings us to what's needed and what's good in manufactured housing.

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Challenges and Opportunities in Manufactured Housing today

Our industry has been on a slow, steady 4 year up tick.

That's good, but we must not lose sight of the fact that we are at roughly 30% of our traditional new home market share – that's not good – when based on the market, we ought to be well above that 21% traditional new housing starts mark. We must not be tempted to 'settle for' the results we now experience.

  • Ross Kinzler spoke about the “lost decade,” see the chart above, and that it ends only when we make it end.
  • Scott Roberts shared a concrete example of how we can do better, he's doing it.

How can more of us advance past where we are today? Zig Ziglar provided a clue when he said, “don't get cooked in a squat,” meaning, don't limit yourself though the wrong thoughts, words and deeds.

Another answer is actually a question. How did we advance before, in days gone by?

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Solutions are Hiding in Plain Sight!

We don't publish an Industry Voices OpEd, featured article – or for that matter, a Daily Business News, Industry in Focus or other blog post – that we don't think brings readers like YOU something thought provoking or of real, practical value! Our experts and articles are here for your insight, inspiration, enjoyment and to give you more tools to advance your career, location or organization.

These articles and videos often present elements of the SOLUTIONS needed to advance in manufactured housing. They are from pros who have “the know how” needed.

We can and should be doing better!

since-others-can-you-can-do-it-too-manufactured-housing-pro-news-masthead-blog-latonykovach-mhpronews-com-

Was the Federal Government once more Manufactured (or Mobile…) Home friendly?

Please read A Cup (…Glass…) of Beer with… Barry Cole, and read the download in his column to get an amazing insight into the question! Then think about passing along the download in that interview onto your state and federal officials.

more-mhc-developments-manufactured-housing-pro-news-masthead-blog-latonykovach-mhpronews-com-

Want to see more Manufactured Housing Developments?

Do you want to see more MHCommunity developing take place?

> Listen to the Dick Jennison video interview. It's happening…

> Check out Paul Bradly's new article…he'll tell you how they did it…

> Circle back to A Cup (…Glass…) of Beer with… Barry Cole, and look at that tie in…

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Tired of the local fire “Sprinkler Issue” Hassle?

> Then check out Bill Matchneer's latest article!

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Do you think we have failed to move the ball in DC? Hey! Think again!

> Please see Marc Lifeset's brief but insightful legal update! Its found linked below, along with all of these other topics and articles for our Jumping July…

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Marketing Magic!

> Ken Segall of Apple marketing fame gave us an exclusive video interview, and thanks to our sponsors we're sharing his marketing insights with you! It is easier than you think, in fact, it's Insanely Simple

> Would you like to get the Seniors and the Tattoo generation to come on board with our homes? Check out Jason Brady's article, or Joe Karns on his topic, both are linked below…

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Non-Profits, plus Management, Sales, Legal, Regulatory, Inspiration, Events, Reports

We don't have to agree on everything to see that the not-for-profits are bringing positive attention to our industry. It would tickle me if you really, really got a good look at the volumes of research they're doing, sharing and their work that is opening doors for us here and there.

Plus all of the Management, Sales, Legal, Inspirational, Events and other reports you'll find among our 27 new featured articles for YOU and YOUR TEAM/Colleagues in our Jumping July 2014 issue!

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Inside MH” – Video Interviews!

Every video interview we bring you ought to open your eyes to something you may not have known, thought about or that could bring you practical benefits. All of those below – and we have plenty of them – should be worth the few minutes they take to watch. If you have your note pad or tablet/smart phone in hand to take notes, I'll bet you'll find there are one or more good takeaways from every video.

While we like doing all of these video interviews, I want to bring your attention this month especially to Dennis Hill. Our industry has a wide array of talents and 'legends,' Dennis Hill is one of those 'hiding in plain sight' professionals whose work has earned our industry billions of dollars, and that's no joke.

knowledge-shared-is-knowledge-multiplied-manufactured-housing-pro-news-masthead-blog-latonykovach-mhpronews-com-a

We Provide, You Decide!

The page views for our Read Hot June set new records! The 9 month rolling average prior to May, 2014 in page views has been: 1,250,899. That already means you and thousands of pros who check in here daily makes us the run-away #1. In May 2014, we had an amazing 1,567,662 page views. That is many times more than all other like resources combined in our industry, but think of it like this.

That's like 48,989 32-page magazines, read cover to cover!
The stats, per Webalizer.

But in June 2014, we shattered that with a brand new record 2,013,332 page views!

That's like 62,916 32-page magazines, read cover to cover!
Again, stats per Webalizer.

In an industry our size, that's amazing.

It's happening in part because more and more of you are sharing what YOU learn with your team, colleagues, investors, public officials, educators, non-profits and others. But we are still just 'getting started.' We can, should and must do better.

Knowledge shared is knowledge multiplied. 15 minutes a day invested in reading here on MHProNews, and 7 minutes daily on ManufacturedHomeLivingNews.com would be like a BA for all those MHProfessionals who do it.

Bottom line, Together, we advance further and faster.

With no further adieu, please dive into our amazing line up for July 2014!

Featured Articles and Reports for Vol. 5, No. 10, 2014

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)


• Community Management: The $20,000 Dog

 

by Kathleen Bianculli

kathleen-bianculli-manufactured-housing-american-insurance-alliance-aia-posted--mhpronews-com-50x50-_1

It’s exciting. You just purchased a manufactured home community. It has fifty (50) sites, forty eight (48) of which are occupied by home owning tenants paying $300/month in rent.

Read more…

 

• With this ring…

by Nadeen Green, JD

nadeen-green-50

 

June is now just a memory as we continue into the summer of 2014 – the month often associated with weddings by which happy couples are traditionally pronounced “man and wife” but which today such rituals and celebrations may result in “husband and husband” or “wife and wife.”

Read more…

 

• Same Sex Harassment in California

by William R. Hart, JD

bill-hart-hart-king-law-posted-manufactured-home-professional-news-50x50-

In Hart King's continuing efforts to bring recent developments in California employment law to our clients who employ workers in the state, we provide this summary of a recent case decided in the First District Court of Appeal.

Read more…

 


 

FINANCING


• Is It Really Progress? Manufactured Housing Finance, Dodd-Frank and the CFPB 

by Marc Lifeset, JD

marc-lifeset-jd-mcglinchey-stafford-law-manufactured-housing-mhpronews-50-x50-

The Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”) amended the federal Truth in Lending Act (“TILA”), directly impacting the manufactured housing industry in a number of ways.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS


 

• “We Need Everyone to fell like its for Everybody” – Dennis Hill video back story to Tunica and the Successful Return of the Louisville Manufactured Home Show – Inside MH 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-Every video we do brings unique insights that a motivated professional could put to work to improve their career, location, organization or investments in manufactured housing.

Read more…

 

• Has everyone written off new manufactured home community development outside of the Dakotas?

by Paul Bradley

paul-bradley-roc-usa-president-posted-mhpronews-com-50x50When I talk with friends about new manufactured home community (“MHC”) development, the conversation usually devolves to zoning and planning regulations that don’t permit MHCs or make their development impractical.

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• A Cup (err…glass) of Beer with…Barry Cole

a-cup-glass-of-beer2-with-barry-cole-manufactured-housing-insurance-services-credit-wikicommons-posted-mhpronews-com-50-x50a-1) Who, What and Where (Your name, formal title in your company and where you are based).

Barry Cole, Manufactured Housing Insurance Services (MHIS) Orange, California.

Read more…

 

• Following-up on Dirty Laundry

by Stacey Epperson

stacey-epperson-ceo-nextstep-frontier-housing-1-50x50-Earlier this year I wrote about “Dirty Laundry,” the tendency to keep the two million pre-1976 mobile homes in the United States out of sight and out of mind. By now, you might have concluded that I don’t intend to keep this hidden.

Read more…

 

• Stacey Epperson, CEO of Next Step, Discusses Affordable Housing and the EnergyStar Manufactured Home Solution – Inside MH 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-

Next Step is a unique organization with a not-for-profit as well as for profit divisions. Stacey Epperson is the President and CEO of both, and she comes to the topic of affordable housing from the background of someone who began her career as an intern at HUD (Department of Housing and Urban Development).

Read more…

 

• Taking Inventory in Manufactured Home Communities Today 

by Maria Horton

maria-horton-newport-pacific-corp-manufactured-home-pro-news-mhpronews-com-50x50As we enter the second half of 2014, we find ourselves taking inventory of goals met, goals yet to be achieved and pondering our new goals for the coming year.

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• “Manufactured Housing Industry Cohesion!” – Paul Bradley, ROCUSA on Cohesion, MHCs they admire, the Value they bring Owners, Residents and the Industry – Inside MH Video Interview 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-

Breaking the Stereotypes! Proven Strategies for Profitable MHC Advancement! If there are two phrases that suggest what this interview reveals, those would certainly both apply. ROC USA's President, Paul Bradley opens up on a range of topics that ought to attract interest among MHPros from coast-to-coast.

Read more…

 

• “…I kill politicians.” – Attorney Rick Robinson on Manufactured Housing Lobbying, Writing the Industry “Then and Now” and more – Inside MH Video Interview 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-We enjoy doing and bringing you all of our video interviews, but some are funnier than others. Put this video with Rick Robinson, JD -Vice President at the Manufactured Housing Institute and General Counsel – in that upbeat, humorous category!

Read more…

 

• Inside Manufactured Housing, video interview with Richard “Dick” Jennison, President and CEO of MH Institute at 2014 Congress and Expo, Caesar's Palace, Las Vegas NV

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-

The Manufactured Housing Institute’s (MHI) 2014 Congress and Expo was widely seen as a big success this year, and you'll hear the details of the records set straight from Richard “Dick” Jennison, President and CEO of MHI!

Read more…

 

• Inside Manufactured Housing Video Interview: a Behind the Scenes look at the Industry with Kathleen Bianculli of American Insurance Alliance, LLC 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-

We caught up with fabled Ken Segall, author of Insanely Simple, the marketing whiz who was part of the legendary Steve Jobs/Apple success story.

Read more…

 

• Ken Segall, Author of Insanely Simple and Apple Marketing Guru, An Inside MH Video Interview 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-We caught up with fabled Ken Segall, author of Insanely Simple, the marketing whiz who was part of the legendary Steve Jobs/Apple success story.

Read more…

 

• Mark Belicky-Carlyle Group, Maria Horton-Newport Pacific, Frank Rolfe and more at the 2014 MHI Congress and Expo 

by L. A. “Tony” Kovach

inside-manufactured-housing-50x50-posted-mhpronews-com-This 137 second video gives you a snapshot of the personalities and the energy that was found at the 2014 Manufactured Housing Institute (MHI) Congress and Expo in Las Vegas, NV.

Read more…

 

• Are Voluntary Sprinkler Standards Still Needed? Ask the State Executives! 

by Bill Matchneer, JD

Bill-Matchneer-mhpronews-com-50x50

I attended the MHI Summer Meeting in Indianapolis to assist the Manufactured Housing Institute (MHI) with the compliance effort for the new Dodd-Frank valuation rules I worked on while I was at CFPB.

Read more…

 

• Why Don’t States Do More to Promote Affordable Housing?

by Doug Ryan

doug-ryan-cfed-posted-manufactured-housing-mhpronews-com-50x50-Since 2005, CFED has promoted manufactured homes as a viable housing opportunity, particularly for low- and- moderate-income families. We have focused on making manufactured housing part of the housing mainstream through research, policy development and finance reform.

Read more…

 

• HUD Code Manufactured Homes and Attached Garages, a Regulatory Update 

by Lois Starkey

lois-starkey-vice-president-manufactured-housing-institute-mhi-50x50pxl-posted-mhpronews_com-I am following up on a communication I sent to manufacturers in January regarding attached garages.  As you know, late last year it was brought to MHI’s attention that HUD (and the Pennsylvania SAA) began scrutinizing the activities of some manufacturers who were shipping homes that are intended to have attached garages installed on-site.

Read more…

 

• Louisville 2015…The Road to Success

by Ron Thomas, Sr.

ron-thomas-sr-rona-homes-founder-mmhflouisville-show-chairman-postedmhpronews-com-50x50-The numbers really add up. Think about all of the exciting brand new homes. Think about the 1,561 plus customers who visited in 2014. Think about the hundreds of thousands of dollars to be made at 2015 The Louisville Manufactured Housing Show. It all adds up to a marketplace bonanza you can’t afford to miss.

Read more…

 

• Time to Pull Ourselves Together

by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-There’s work to be done. Those of us still involved in housing need to pull up our socks and get the wheels turning in the direction of industrializing the housing process.

Read more…

 

 

MANAGEMENT

• The 6 critical factors of employee performance

by Tim Connor

tim-connor-50

During my many years of working with clients worldwide I have come to believe that there are 6 critical factors that determine employee performance and long-term organization success.

Read more…

 

 

MARKETING

 

• Tattoos, Technology and Manufactured Housing Sales Growth 

by Jason Brady

jason-brady-manufacturedhomes-com-posted-mhpronews-com-50x50-Before we bought out ManufacturedHomes.com – which was previously a part of SearchCore – one of the big draws for that operation was their tattoo website.

Read more…

• Increase Your Exposure Online With This FREE Google Plus Authorship Plugin 

by Joe Karns

joe-karns-head-hot-50x50-posted-mhpronews-com-By now I'm sure you already know the many benefits to running a blog strategy around your business. However, there is an easy (and FREE) way to get more visitors to notice your blog posts in the Google search results.

Read more…

 

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION


• ZigOn Community Values

by Zig Ziglar

zig-ziglar-50

Ed Shipman is a throwback to those people who believe in free enterprise, independence, hard work, faith, commitment and responsibility.

 

Read more…


 

SALES


• Creative selling vs. same stuff, different day

by Tim Connor, CSP

tim-connor-50

Any time is a good time to sell creatively.  Uncertain economic times are an excellent time to sell creatively. And, poor economic times require that salespeople sell creatively.

Read more…

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
815-270-0500
 


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