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You can’t make an Omelet without breaking eggs

August 17th, 2011 L. A. 'Tony' Kovach No comments

One of the books on my library shelf bears the intriguing title, “If it ain’t broke, Break it!”.

We could talk about sacred cows, or similar metaphors.  What we know is that advancing the manufactured housing/factory built home industry from it’s current doldrums will take changes.  At the current rate if some 46,000 shipments (and declining) we are about 88% below the last peak of 372,843 achieved in 1998.

The ‘enemy’ isn’t the retailer, community, factory, association or publisher down the road.  As an industry leader and company president told me the other day, The enemy is declining numbers!

cracking_an_egg_Wikimedia_Commons_posted_on_Manufactured_Home_Marketing_Sales_Management_MHMSM.com_MHProNews.com_.png

What can be done?

Plenty.

But before we launch into the litany of what can be done, or invite you to join in the movement to raise the sales at your business or location, let’s ask a simple question.

Are you willing to make a change for the better?

Because doing the same old tired, worn out things will keep us on the same path.

You can’t make an omelet without breaking eggs.  Let’s break those old rules that no longer work. Let’s keep the best of what does work.

Most important, let’s be willing to make the positive changes needed to advance our Industry. # #

 

Commentary about the National Manufactured Housing Associations

August 14th, 2011 L. A. 'Tony' Kovach No comments

Those who follow this blog know that we have been advocating that Thayer and Danny get their heads together as the respective Presidents of MHI and MHARR with the goal of advancing our Industry’s common issues.  MHARR and MHI have done so before, on topics such as the GSEs and the Duty to Serve or MHIA 2000.  Why not do so again?  While our Industry has collective values in the hundreds of billions of dollars, compared to other industries, experts tell us that manufactured housing is presently ‘too small’ to get the job done on Capitol Hill without the proper level of collaboration.

That’s my view anyway, and judging from readers calls, messages and comments it is one broadly shared.

It has also long been our policy to advocate on behalf of state and national associations.  We belong because we think it is wise to do so.  We attend state association meetings, are scheduled to attend more later this year (including some as a speaker/presenter) and are often at MHI’s national meetings too.

Business professionals in these challenging times are stronger together than divided, and associations are a good place to get involved to get positive changes done.

That said, there are those who see it differently.

We believe in the wisdom of the free press.  There is value to having a robust discussion on topics, so the truth can be revealed.  This was part of the wisdom of the founding fathers in establishing the Bill of Rights which safeguarded not only freedom of speech, but of a free press.

James Madison Bill of Rights Commemorative $5 piece posted on Manufactured Home Marketing Sales Management, MHMSM.com

Bill of Rights Commemorative Coin

 

 

So it has been our policy here at MHMSM.com (soon to be rebranded MHProNews.com) to share a variety of perspectives on topics of Industry interest.

Marty Lavin has a take that is all his own.   I don’t know of any two people in our Industry who agree on everything, and that would go for Marty and I as well.  That said, I respect Marty and hope you will find his commentary on MHARR and MHI of interest.

If you have a take on the subject of MHI, MHARR or any other industry theme that you want to publish as a feature article or as an Industry Voices Guest Blog post, please feel free to submit them to me with Industry Voices in the subject line at tony@mhmsm.com.

I also want to take a moment to thank those who continue to send us news and other tips!  Join those who share their tips with us by emailing your tips to: iReportMHNewsTips@MHMSM.com

We have a busy week ahead, and plenty of Daily Business News and the new August feature articles for you to catch up on.  MHARR and MHI News are also hear for you 24.7.365.

One of my favorite Marty Lavin quotes are as follows:

“Forget what people are saying, instead, watch what is happening.”

– Marty Lavin

Good advice.

We are your largest and most popular one stop shop for Industry News, Tips and Views you can use.

We provide, you decide.

May the Industry discussion continue!  May we tackle problems with a solution orientation and move towards Industry growth again!# #

 

 

 

 

 

Thayer, Danny are we making progress yet?

August 7th, 2011 L. A. 'Tony' Kovach No comments

Lobbyists know the art of politics is in part about compromise.  Even when strong positions are taken in public, behind the scenes, deals can get done.

A key part of what MHI and MHARR does is lobbying.  So do their leaders want to practice their arts with each other?

What many of us want to see is a photo of Danny and Thayer having lunch with each other.  They could be talking about golf, the weather or…Say! How about this idea!  Why not a photo of the two of them talking about how each can support the other on items of importance to your respective members?

Let me pose this question.  Are we making progress yet regarding the relationship between the two national manufactured housing trade associations?

The answer?

Perhaps. A solid ‘maybe.’

Last Friday, Danny Ghorbani called MHProNews.com to make an official statement.  You can see that statement linked in our popular Daily Business News right here.  There was even more said unofficially.  Time will tell how some of that may roll out.

While proof is always in the doing, the statement itself gives reason to think there is  progress from the MHARR camp’s outreach.

So what about Thayer Long and MHI?

As an MHI member, MHMSM.com asked Thayer that question last Friday.  While no official, on the record statement was made, an interesting conversation took place.

Let’s see if MHI and MHARR presidents ‘doing lunch’ happens…

Beyond Doing Lunch.  Doing the Industrys necessary business.

Most of us won’t get too excited until we see real actions on both sides, and not for a just a meal – or for day a two – but for a sustained period of time.

doing_lunch_kennymatic_flickr_cc_posted manufactured home marketing sales management MHMSM.com MHProNews.com

Thayer and Danny - doing Lunch in DC?

MHI’s manufacturing base produces roughly 3 times what MHARR’s manufacturers do.  Some observers speculate that MHI is less motivated to actively lobby on behalf of the full and proper implementation of the Manufactured Housing Improvement Act of 2000 (MHIA 2000), because larger plants are more able to absorb the costs of regulations, inspections, lobbying, etc.

In fact, some industry observers believe that this is the very raison d’être for MHARR.

Full implementation of MHIA 2000 is not just a MHARR or MHI issue.  It is an issue for states, it is an issue for retailers and communities, as well as our consumers.  So it is one that should strike home for all manufactured housing professionals. It is as logical for MHI to support MHARR on this, as it is for MHARR to support MHI on issues such as reforms of the Dodd-Frank or SAFE Act.

For whatever reasons, the Olive Branch is extended.

It sounds like MHARR has held out an olive branch to MHI.  So like good lobbyists, this sounds like a good time for MHI to lend MHARR a hand on regulatory issues.

Thayer, Danny, please do keep us informed about your lunch plans.

Let’s all keep an eye on that, shall we?

Because there is more than just local, state or national issues looming…

We Are No Longer Operating in a Vacuum

Currently, about 98% of our growing audience is in the U.S. and Canada.  That means that 2% is from overseas.  Some of those from other nations are interested in investing.  Others have eyes on our market.

But the most recent should give us all pause.

Are the Chinese Coming to North American housing markets?

For some time, we’ve had companies from different parts of the world contacting us about their products and services.

A Chinese company with some pretty American looking marketing materials has contacted us. Some of their floor plans look similar to HUD Code single-sections.  Others look like HUD Code multi-sectionals.  Some of their plans are for multi-story housing.

G:\MH Merchandiser.com\Marketing the MHMSM concepts\Ads, Graphics + Images\Chinese_housing_units_ready_to_ship_in_containers_-_PreFabs_and_Modulars_-_posted_on_manufactured_home_marketing_sales_management,_MHProNews.Com_.png

Chinese ship housing units in these shipping containers. Pre-fabs and modulars.

We already carried a story last week in the Daily Business News about a Chinese factory builders targeting our market.  We’ve carried an earlier story about a Chinese modular arriving in n New York.

Will we have more coming soon?

Chinese producers state they will gladly ship them in containers to the U.S., Canada or other parts of the world.

Nature abhors a vacuum.  If your or I, some company, group or association doesn’t fill a need, someone else in time will.

America is the birth-place of factory built housing.  Let’s not surrender our leadership in this arena.  Let’s not wake up one day and find out that neither MHI nor MHARR will have factories, because overseas producers have launched a marketing invasion of our shores with their products and services.

We have good reasons to pull together now on behalf of our great industry.  Some are political.  Some have to do with world markets.

One of our readers made the recent comment that for a long time, Japanese cars were not taken very seriously by U.S. Automakers.  But Japanese quality improved, and caught American auto makers napping.  We all know that Detroit never fully recovered from that event.

Let’s not let something like that happen to our already depressed manufactured housing industry.

This is one more reason for us to strive for an Industry image and marketing campaign.

Learn more about Starting the MH Image and Marketing campaign effort.  Because we will either define ourselves, or be defined by others.

Thanks for making us your #1 source for factory built housing news. # #

MHProNews.com – Your Industry Place to Do Business

August 2nd, 2011 L. A. 'Tony' Kovach No comments

MHMSM.com is becoming MHProNews.com. Your Industry Place to Do Business. Based on reported statistics, readers like you have created more page views here than MHI, NMBC, NCC, The Journal and George Allen’s blog have combined. Now, thanks to you, our sponsors, writers and associates, the Manufactured Housing Industry PR/Marketing campaign is starting to take shape. Please see the Cutting Edge Blog for insights on what leaders who have seen the plan say. If you want to see the plan yourself, also check in at the Cutting Edge Blog as soon as possible.

We will also be unveiling the new MHProNews.com website format later this summer. Take a few minutes and click here to see a preview of all the improvements you will find that will make us your one stop shop for Industry news, tips and views you can use.

You are not alone when you are reading at MHMSM.com – MHProNews.com.  Here is our score card for July 2011.

Total Sessions/Visitors 79,650.00  (+13.06% vs. June-11)
Total Pageviews 387,750.00 (+24.76% over June)
Total Hits 1,138,423.00 (+7.2% over June)

August 2011 is here! We have another solid line up of Featured Articles by top writers! Let’s dig in to see what they have to share and say with you this month.

Featured Articles and Reports
for Vol. 2, No. 11, 2011

Alphabetically by Category

BOOK REVIEW

Tracey C. Jones – Resources for Manufactured Housing Business Success
Savings: more than Building Wealth, can impact Moral Decisions

COMMUNITIES

Chrissy Jackson – Manufactured Home Land Lease Community Management
Guidelines for Living: Content Area of Guidelines – Topics from Complaints to Emergencies

Joanne Stevens – Manufactured Home Community Value
Demand Strong for Manufactured Home Parks and Communities

Steve Lefler – Manufactured Home Community
The Senior Manufactured Home Community and its Unintended Consquences

FINANCE

Kenneth Rishel – Manufactured Housing Industry Financing
Captive Finance – The Importance of Financing New Homes

Dave Shanklin – Manufactured Housing Industry Financing
Five Issues that can Help or Sink your Manufactured Home Sales

GENERAL INDUSTRY/COMMENTARY

George F. Allen – Manufactured Housing Industry Commentary
Shots Across the Bow: MHARR and MHI

L.A. ‘Tony’ Kovach – Manufactured Housing Industry Commentary
Manufactured Housing Plagues and Solution Orientation

George Porter – Manufactured Housing Installation
Air Out Your Problems

Dan Rinzema – Manufactured Industry Commentary
Will an MLS ever work for our Industry? Part 1,

INSPIRATION/PEOPLE SKILLS

Zig Ziglar – Motivation & Inspiration
ZigOn…Why You Are Where You Are

LEGAL

Nadeen Green – Legal, Fair Housing
Summer Swimwear and Fair Housing Law

MARKETING

Derrick Hachey- Manufactured Housing Use of Internet & Social Media
Using the Internet and Social Media to make more Manufactured Home Sales

Erin Schmotzer-Manufactured Housing Industry Marketing
Make the most of your advertising/marketing budget: Track where your customers come from

SALES

Tim Connor – Sales
Has the Economy Affected your Sales Approaches?

Mark Hunter – Sales
6 Do’s and Don’ts of Using an iPad in a Sales Presentation.

Mike Moore – Sales
The “New Economy” Requires New Intentions

# #

by L. A.  Tony Kovach
Connect with me on LinkedIn
http://www.linkedin.com/in/latonykovach

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Babble-On. Balancing Talking vs Doing in Manufactured Housing News

Babylon.  This is the place were Hebraic tradition tells us that the languages of the world became confused.  Ever since, we have had the issue of hundreds of languages, with thousands of dialects.  To rephrase, sometimes we have a failure to communicate.

Babble-on. We don’t have to have the benefit of ancient wisdom to realize there are legitimate failures to communicate.  There can also be agendas – hidden or obvious – that can cause action, or inaction.  Sometimes people just get caught up in the talk, and fail to do.

US_Capitol_by_cliff1066_flikr_creative_commons posted on MHMSM.com MHProNews.com

Congress. Sometimes, it is just talk, talk, talk and too little action. Please. Let's not imitate that quality of Congress in our Industry.

For over a decade (some people tell me, for over two decades) there has been ‘talk’ about doing an MH Image/PR/Marketing campaign.  For a variety of reasons, it hasn’t happened.

In recent months, we have been meeting with Industry leaders to change that from talk to action.  Learn all about it at this link here.
The time for mere babble-on is past.

Let’s intelligently discuss matters, but then act prudently upon what is learned and move-on towards improved marketing and sales. # #

L. A. ‘Tony’ Kovach
http://www.linkedin.com/in/latonykovach

 

Sneaking a Peek

July 24th, 2011 L. A. 'Tony' Kovach 1 comment

It’s been a busier than usual weekend here at MHMSM.com central. So we will keep today’s blog post short and sweet.

We will be rolling out our new website format soon. You can get a sneak peek and tour the future of manufactured housing news, tips and views you can use at this link here.

We will also be making some announcements about an Manufactured Home Image, PR, Marketing and Educational campaign aimed at correcting the dozen plus year slide of the manufactured housing Industry. You can learn more by clicking here.

Only those who want to learn and earn more soon should surf over.

Your feedback on the above linked items is appreciated.

Times are as tough as they have ever been in our industry. But those who keep their heads can see a brighter tomorrow. We are investing in our industry’s future. We hope you will join us for what could be an amazing ride. ##

Manufactured Housing News: Truth or Consequences

July 13th, 2011 L. A. 'Tony' Kovach 1 comment

What is the truth?  What are consequences?  We are not talking here about Truth or Consequences NM.  We aren’t talking about some old TV game show by that name.  Rather, how important is accurate information for your business?  How willing are we as professionals to confront a truth that may bring consequences, for good or ill?

I spoke recently with an industry leader who shared an insightful comment.  Let me paraphrase the words:

‘People who know I am in the manufactured housing industry often say words to this effect: with the way the economy is, your industry must be booming.’

Isn’t that interesting?  We sell affordable homes, and people need housing affordability in America now, perhaps more than ever.

So why aren’t we booming?

Really.  Think about that question.  Why aren’t we in factory-built housing booming?

  • The U.S. Population continues to rise.
  • Incomes are down.
  • Our homes are more affordable, lower in cost, than conventional housing.

Let’s play a game of Truth or Consequences.  A very real, professional game.

Name whatever factor you’d like (I can imagine some of them already) that keeps us from selling more homes.  Then think, how can that issue be resolved?  So, let’s not just state a problem, but propose a workable solution, too.

Why are some in our Industry profiting, even during these tough times?

If you’re squirming even a little, congratulations. Welcome to Truth or Consequences.

Are you ready to sound off?  Please send me or post your reasons for why we are not advancing.  State it like this:

  • Here is a real problem.
  • Here are possible solutions.

What say you? # #

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