Archive

Archive for the ‘Manufactured Home Industry Image’ Category

Best Warren Buffett, Kevin Clayton, Clayton Homes, Berkshire Hathaway Annual Meeting, Competition, and “the Moat” Video Collection

April 22nd, 2018 No comments

Warren Buffett’s Annual Letter to Berkshire Hathaway Shareholders, and their annual shareholders meeting, are writ large on the calendar for investors.  The same can be said for professionals who are in or researching – or in – the manufactured home industry.

BestWarrenBuffettKevinClaytonClaytonHomesBerkshireHathawayAnnualMeetingCompetitiontheMoatVideoCollection

Clayton Homes – led by company founder Jim Clayton’s son, Kevin Clayton – become the largest producer of manufactured homes the year that Berkshire Hathaway Chairman Warren Buffett bought the company in 2003. It became the largest builder or HUD Code manufactured homes later that same year – 2003 – when Buffett’s Berkshire purchased Oakwood Homes, and rolled it into the Clayton ‘family of brands.’

Warren Buffett, and Bill Gates
compete in the annual newspaper toss
to a Clayton Homes front door at shareholders meeting.

That was one of an ongoing string of acquisitions since then, which in more recent years have included purchases of site-builders, as well as other factory producers.

Kevin Clayton talks about barracks for the military, tiny homes
annual Berkshire Hathaway shareholders meeting.


 

Why did Buffett do all this?  Why has he endured the ‘drama’ that has gone along with Clayton Homes and manufactured housing?

Pay close attention to what you see, hear and read, and you’ll get it.  Short answer?  Listen to Buffett explain his own principles. Mr. Buffett wants a business that is easy to understand. He wants a business with “a moat.”  During an affordable housing crisis, what business is easier to understand than manufactured homes?

Short Warren Buffett On Clayton Homes
Allegations of Discrimination, CNBC

Two quick quotes, and then on to the rest of the videos.

I call investing the greatest business in the world … because you never have to swing…All day you wait for the pitch you like; then when the fielders are asleep, you step up and hit it,” – Warren Buffett, per Wikiquotes.

Draw a circle around the businesses you understand and then eliminate those that fail to qualify on the basis of value, good management, and limited exposure to hard times.” Warren Buffett, in “About Investing.

Kevin Clayton, Clayton Homes CEO
on military barracks, tiny houses more…Fox Business.

 

Warren Buffett, Kevin Clayton, Clayton Homes Related Videos

For those in or new to manufactured housing, these videos offer a peek inside the world of Berkshire, and their dominance of manufactured home:

  • construction,
  • retail,
  • lending,
  • suppliers,
  • insurance and other financial services arena.
  • You’ll also get a peak into their move towards conventional housing, and they were already doing modular home construction.

Berkshire Hathaway’s
Clayton Homes Moving into New Conventional Housing Markets
– The Street

 

Warren Buffett’s “The Moat” Strategy – How to Dominate Competitors, in Buffett’s and Kevin Clayton’s Own Words

For those who are researching concerns over monopolies or alleged monopolistic practices – and how that had played out in manufactured housing – the videos below are must viewing.

Warren Buffett, Berkshire Hathaway Chairman,
Competitive Advantages and “The Moat” per Buffett, Video Interview Clips
– MHLivingNews.com

 

For those looking for a deeper dive in reading and research on related topics, the links below provide arguably the most comprehensive research by an informed, pro-industry expert and witness to the evolution of the industry from its early days as trailer houses, to the mobile home era, and to industry since June 15, 1976, when it formally became HUD Code regulated manufactured housing.

 

The solution to the affordable housing crisis is hiding in plain sight. That’s been a subtext for closing in on a decade on MHProNews.com as well as on our public focused sister site, ManufacturedHomeLivingNews.com, both of which also looks at modular, prefab, conventional, and pre-HUD Code mobile homes.

For first timers, to industry veterans, this is the number one site of its kind. Who says?  Besides third party traffic data, there’s the widespread praise for these twin platforms that has flowed for years from many pros, including from the founder of Clayton Homes, Jim Clayton, as well as from independents and others.  The video praised captured below is just a sampling of spoken and written praise.

 

 

While we are pro-industry, we are also pro-consumer, and are strong believers in free enterprise.

Kevin Clayton Interview, Warren Buffett’s Berkshire Hathaway,
Clayton Homes CEO, Manufactured Homes, Affordable Housing News – MHProNews

Unlike much of the trade media in our industry, we do not shy away from controversial topics. So, for example, the question of the impact of alleged monopolistic practices by Buffett, Berkshire and Clayton Homes, or other charges against the company are among topics we’ve closely examined for years.

We hope you learn, and enjoy.  “We Provide, You Decide.” ## © (News, analysis and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

 

To provide a News Tips and/or Commentary, click this link. Please note if comments are on-or-off the record, thank you.

Marketing, Web, Video, Consulting, Recruiting and Training Resources

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

April 11th, 2018 No comments

ManufaturedHousingIndustryHappyHomeOwnersGoodProfessionalActorsHonorablePeopleMastheadCommentaryMHProNews550

Executive summary. To solve a problem, to tap an opportunity, one must discover the root causes and address those core issues.

 

There are numerous untold stories in the manufactured housing industry.  

The common stories read and seen in mainstream news tend to leave the uninformed with the impression that manufactured home owners got a raw deal and are routinely troubled by bad actors in this industry.

Bad actors and raw deals exist, but they are the exception to the rule.

 Kitchen-dining-living-room-kabco-tunica-show-32x70-manufactured-home-living-news-comMastheadMHProNews

 

Positive, Routinely Untold Manufactured Home Stories

The routinely untold story is that millions of manufactured home owners love their homes. The majority of people love their community, if the live in a land lease.

Manufactured homes can exist wide by side with conventional housing, and with the proper installation, strangers don’t even realize it.

We’ve interviewed owners of true mobile homes, that may be able to buy nothing more, and they love their home. We’ve interviewed millionaires who love their manufactured homes.  Then there are all those in between. We’ve also interviewed pros from small companies to the corporate giants.  The majority of all of these are just good, honorable people.

There is no doubt that there are so-called ‘bad actors’ among the ranks of those working in manufactured housing. But they exist in other professions too. They are the exception that demonstrates that most others in MHVille are honorable people, striving to make an honest living.

Thousands of the industry’s professionals were beat down badly following the slide from the industry’s most recent high in 1998.

That meant there was a need in 2009 to bring a positive energy back into manufactured housing.

TheManufacturedHomeIndustryItsTooGoodToBeTrueThatsAPhenonenonRonThomasSrRonaHomesPriorLouisvilleShowChairman

As RV MH Hall of Fame inductee Ron Thomas, Sr. said in those days, ‘we need a new baseline to measure from.’

Thomas, for those who know him, is a can do type. He looks for solutions. He’s an optimist.  He has joy in his heart, and a love for this industry.

From Entry Level to Elegant – Inside Look at the Louisville Manufactured Housing Show

RonThomasSrManufacturedHomeLivingNewsMastheadManufacturedHomeIndustryCommentaryMHProNews

Optimism and “can do” were necessary in the days when the industry canceled the Louisville Manufactured Housing Show in 2010 – the first time that occurred in its 5 decade run. 

What some today forget, is that in 2010, the show had been sliding backward for years. It was thought the show was dead, never to return.

We proudly played a part in the shows recovery and did so for many years. The kind messages of thanks from industry pros involved with the show are a reminder of what is real.

We too are manufactured home optimists. We too are believers in this MH Industry.

The industry is now years into its recovery. It is no longer about happy talk, as pleasant as that is.  It MUST be about reminder of our industry’s GREATNESS and POTENTIAL again. MH Pros and investors must recall or learn about our industry’s “Glory Days.”

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

It must also accept that most homeowners are happy about their home.

On ManufacturedHomeLivingNews.com, for years the effort has been to spotlight the good news about manufactured homes.

ManufacturedHomeLivingNewsHomePage4112018MastheadBlogMHProNews

The MHLivingNews home page on 4.11.2018 https://www.manufacturedhomelivingnews.com/

It was the industry’s first and still primary vehicle of its type for a reality based story.  There has always been promotion of individual businesses and communities. There has been some periodic efforts at image building in places, such as the Northwest Pride campaign, or events in California.

There are several state associations, retailers, or groups today that take homes to home shows, for crowds of everyday people to experience.

All of those are necessary and good.

But the statistics tell an MH realist that it isn’t enough. The following are a slam, they are reality checks.  Clayton produces slick videos.  Some have hundreds of thousands of views. Millions of views total, millions of contacts with possible consumers. Yet last year, Clayton only did a total of some 48,000 homes sold. 

The same is true at MHVillage, which has Dan, Darren, Dawn and company – very pleasant and intelligent people, all.  At Tunica, Darren Krolewski said publicly and privately the following.  They had some 25,000,000 unique visitors last year.  About $3 Billion in total home sales, of about 80,000 new and used homes. 

Impressive. 

NumberNewHousesSoldInUS1995to2016DailyBusinessNewsMHProNews

Just the FACT$

Or is it?  Doesn’t it hide facts that should trouble the industry?  80,000 sales means the average home sold was $37,500.  That’s typically a use home, relatively small numbers of new homes are being sold there. Divide 25,000,000 by 80,000 = 0.0032.  That means, less than 1/3 of 1 percent of visitors are pulling the trigger.

DarrenMHVillageMastheadBlogDailyBusinessNewsmHProNews_001

1/3 of 1 percent of MHVillage visitors are buying. The average sales price is $37,500, using Darren’s talking points. That means few new home sales, and low conversion rates. Don’t get me wrong, good for MHVillage. But objectively seen, it’s yet another warning sign for the industry. At the heart of this, our research shows the issue is educational…it’s the inaccurate perceptions. It’s image.

If you went into the CNBC Shark Tank with the industry’s statistical breakdown of low – 1/3 of 1 percent conversions of leads – those investor sharks would laugh the presenters out of the room.

There is clearly missing pieces to the industry’s recovery.

That’s reality. Two analogies.

  As an optimist who doesn’t quit, I don’t walk into the rain without an umbrella.

  You don’t listen to a doctor tell you that the tests reveal that you have cancer, and then hope it will go away.

The wise optimist is reality based, goal and solution oriented.

ExecutiveSummaryToSolveProblemTapOpportunityOneMustDiscoverRootCausesAddressCoreIssuesMastheadManufacturedHousingIndustryCommentaryMHProNews

 

Tony…the industry hasn’t done jack sh-t when it comes to image…”

The above was part of a longer message from a successful and well known retailer.  The industry veteran went on to say how glad he is that we are trying to do something about the image of the industry.

Without credibility, there is no story telling-worth it’s salt.

Even though mainstream media is often doubted and disliked, there are some reports that ring true for Americans.

Frank Rolfe admits to violating his own premise that the nomenclature about manufactured homes needs to change.

 

 

That said, Rolfe’s correct in saying that most Americans have no clue about manufactured homes today. Their image is based upon 8 Mile, or the Trailer Park Boys, or the local news reports.

That’s reality. Savvy, goal and solution oriented pros must deal with it.

 

 

The solution is both simple and nuanced.

  The truth must be presented.

  The falsehoods must be refuted.

  Where they exist, real problems must be addressed.

That isn’t done with one video, or one story. It’s not done by pretty pictures or even slick 3D productions. Don’t get me wrong! Those can help.

NewExistingHomeSalesDailyBusinessNewsMastheadManufacturedHousingIndustryCommentaryMHProNews

Existing home sales have pushed beyond 5.5 million units a year. New conventional, site built sales are moving toward 600,000 single family homes.  That’s not counting multi-family housing construction. 

But so long as most people believe that manufactured homes are made out of cheap materials – or are as a regional news source said recently “wobbly boxes” – people will suspect that its lipstick on a pig.

That’s not negative. It’s reality.

When the Louisville Show turned to us for help with marketing their event, we delivered.

Others who have worked with us, know that we deliver.

There are voices in the industry who years ago worked to undermine what we are trying to do. You have to ask, why?

That was long before we began to spotlight internal industry issues. So you can’t say they retaliated for something. It was long after that began that those fact checks of internal industry claims began.  By the way, those fact check stories have helped spur certain organizations to act better; not well, but better. We’re proud of our part in that effort to advance the industry.

But the entire time, we’ve kept up the good news of manufactured housing reports on MHLivingNews.com.  MHProNews provides the facts industry pros must have to navigate reality, not fantasy land.

There is nothing else in MHVille like this dynamic duo.

That’s true in part because third party media interviews real people, and we as trade media let those people speak in an interview setting.

We’ve done the field tests. That works at the local level.  And the local level is what matters for the majority of industry professionals.

There is more to what we do than just interviews.

But the point is this. Those who undermine what we’ve done for years, are arguably undermining the industry’s more robust recovery.  The ones who praised us, did they stop and turn because we threatened some unstated plan to slow walk growth and recovery for independent businesses? 

 

 

Attacking the Industry

Attacking us, is an indirect attack on the interests of the majority of independents in MHVille.

But the heart of the Masthead message today is this. Without going to the root causes of what keeps qualified buyers from purchasing a manufactured home, there will only be slow growth and more of the same

When 8.3 million affordable housing units are needed in the U.S., there is no good reason for manufactured homes not to be selling far better.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews-666x768

Modular Sellers? Smell the Coffee…

Modular sellers? Wake up. HUD code homes are still outselling MODs.  Both have their place. But so long as mod sellers sell against HUDs, that’s counterproductive too.  Most of the public doesn’t get it.  HUDs and MODs should work together.  By the way, I do think that the modular industry is arguably doing a better job than the HUD Code industry at education. But pros must understand, to the typical prospect, they are all coming out of a factory.

We have a great story, millions of them, actually. The factory built home industry has to grasp that rah rah was needed in 2009-2010, even in 2011.  But as the industry recovered its footing and self-confidence, the next phase became necessary.

One must do reality checks, and act based upon optimistic-realism. One needs a “can do” professional system that works.

Everything else is just a pipe dream. Can do, honest reality, is the ticket. ## (News, analysis and commentary.)

Related Reports:

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

(Third party images are provided under fair use guidelines.)

To provide a News Tips and/or Commentary, click this link.  Please note if comments are on-or-off the record, thank you.

Marketing, Web, Video, Consulting, Recruiting and Training Resources

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

HUD Secretary Carson, Advocacy Groups, Politicos, & Manufactured Housing Shock

April 7th, 2018 No comments

 HUDSecBenCarsonAdvocayGroupsPoliticosManufacturedHousingIndustryShockMastheadManufacturedHomeIndustryCommentaryMHProNews

Affordable housing, including manufactured homes, is not a partisan issue.

 

At least, it shouldn’t be.

When HUD Secretary Ben Carson, M.D., and Senator Thom Tillis (R-NC) shared the brief exchange below, there was an energy in Carson’s words.

 

 

It’s an energy – “a shock” – that many have experienced over the years when it comes to the surprising realities vs. the unjust, troubled stigmas attached to manufactured homes.

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

 So, why aren’t their more such moments of positive shocks for the manufactured home industry?

 Let’s look at the facts for some clues.

  

MH Cohesion?

Whenever the manufactured housing (MH) industry acted in a rational, and cohesive fashion, it has routinely been able to accomplish in Congress what it needed to do.

That’s true because at its heart, the MH industry has a great, and non-partisan story.

That’s what a dispassionate look at the periodic history of the industry reveals.

For example,

      in 1974, when the HUD Code was first passed into law.

      Or in 2000, when the Manufactured Housing Improvement Act (MHIA) was passed.

      And again in 2008, when the Duty to Serve (DTS) Manufactured Housing was passed as part of the Housing and Economic Recovery Act (HERA).

So when the industry acts cohesively it succeeds. So, why doesn’t it do so more often?

 

Big and Small…

Since before the founding of what today is called the Manufactured Housing Association for Regulatory Reform (MHARR), there’s long been a split between larger and smaller “independent” producers of HUD Code manufactured homes.

MHARR was a breakaway from the body that today is known as the Manufactured Housing Institute (MHI). MHARR was created precisely because of those differing points of view between bigger and smaller producers of federally regulated HUD Code manufactured homes.

  

“Consumer Groups” and Manufactured Housing 

In several states, there are manufactured home consumer groups that emerged some years ago.

While “resident groups” engage on issues such as finance, those residents/manufactured home owner associations tend to focus on issues relating to land lease communities. 

In California, there tends to be fast and hard lines between the MH Industry and resident groups. 

Meanwhile, in places such as Ohio and Florida, those state MH Industry trade associations have at times meet and worked successfully with resident groups on key issues.

  

Non-Profits, Advocacy, and Manufactured Housing

Foundations and nonprofit groups have a history of positive interest in manufactured housing dating back at least some two decades. 

For example, as a Daily Business News yesterday reported, CFED – which rebranded as Prosperity Now – is largely a serious and positive advocate for manufactured homes. 

 

ManufacturedHousingTopTenTruthsCFEDManufacturedHousingIndustryDailyBusinessNewsMHProNews500

For years, CFED/Prosperity Now worked on projects that taken as a whole, promote manufactured homes as a tool for personal wealth building, especially for minorities, and lower income Americans of all ethnic groups.

 

CFED/Prosperity Now research has produced reams of documentation that arguably ought to be done by the Manufactured Housing Institute (MHI).

 ManufacturedHousingTopTenTruthsImHomeInnovationsinManufacturedHomesDailyBusinessNewsMHProNews5-10-600

 

Based upon their overall positive work advocating for manufactured homes, it’s a little baffling for outsiders looking in to see conflict between MHI and Prosperity Now.

But conflicts do exist between MHI and Prosperity Now, on issues that include land lease communities, but also on financing. Prosperity Now has been a loud opponent to the Preserving Access to Manufactured Housing Act. 

 

Like them or not, consider for a moment the perspective of Prosperity Now on these two issues: 

      the issues of “insecurity” for residents in land lease communities,

      and MHI’s position – notably on higher points and fees that benefits primarily the Berkshire Hathaway owned manufactured home lenders.

Absent those two bullets, Prosperity Now should be seen by the vast majority of industry pros as a strong advocate for manufactured housing.

So why hasn’t MHI – the industry’s self-proclaimed “umbrella” and “post-productionassociation – found a way to work directly with Prosperity Now, when Ohio and Florida have found ways to work with their resident groups? Fair question, right?

So for any who believe that it is only MHI and MHARR alone who ‘can’t get along,’ they are mistaken or misinformed.

 

MHI, MHARR and Consumer Groups

This writer, while an MHI member – perhaps naively – attempted for years to get MHI and MHARR to work together.

MHI's New CEO, Dick Jennison

This was one of the photos taken by MHProNews, reflecting routine behind the scenes effort some years ago to get MHI and MHARR to work more closely together. Richard Dick Jennison, MHI President and CEO, left, Mark Weiss, J.D., MHARR President and CEO, right.

The photo taken by MHProNews of Dick Jennison and Mark Weiss, J.D., shaking hands was just one tiny example symbolic of that effort.

MHI in meetings has reportedly told their members that the consumer groups “can not be reasoned with.”  

Something similar has been said in MHI meetings about MHARR. One elected executive committee member stood at an MHI meeting a few years ago, and proclaimed that the “elephant in the room” was MHARR’s then president, Danny Ghorbani.

Yet as noted above, history shows that MHI and MHARR have achieved good things when they pulled together. 

MHARR seems to have a better working relationship with the resident group, NMHOA than MHI does. 

We’ll pose a question that we will leave dangling for now.

Why is it that MHI can get along with MHARR, but only at times? 

 

Yet for most of the the past 20 years (+/-), the two are at odds, because one association arguably favors larger players, while the other fights for the rights of smaller, independent companies.

It’s against that backdrop of more tension than cohesion that the following undisputed facts ought to be considered. MHI hired a man a few years ago, part of who’s de facto job description was to recruit MHARR members into MHI.

Clayton and Cavco have in recent years both purchased companies that are MHARR members.

Is the trajectory of MHI’s and their larger members’ efforts to eliminate MHARR?

 80PercentClaytonChampionSkylineCavcoMastheadBlogManufacturedHousingIndustryConsolidation

 

Dr. Carson, HUD, and Manufactured Housing

It is against that brief history that Secretary Carson must consider the internal political minefield of manufactured housing.

On the one hand, manufactured homes are just as “amazing” as Dr. Carson said.

The regulations and “guidance,” most notably during the Pam Danner era, have been just as “ridiculous” as Secretary Carson told that Senate oversight hearing, as the video above attests.

If MHI wanted to get along with the industry voices that don’t agree with them 100 percent of the time, logically the Arlington based group would only need to do is what it did at times when cohesion existed.  Namely?

Listen, understand, and compromise.

MHI can posture beautifully, but it is their actions – not words alone – that must be the focus.  Their members are buying up, and they are actively recruiting MHARR members.

There are MHARR members, and some in MHI, that believe that Pam Danner came to be HUD’s MH program administrator as part of a specific MHI team member’s efforts.  If so, that means those  “ridiculous” excesses are courtesy of one or more MHI staffer’s efforts.

Since: 

   Danner was removed from the program a few weeks ago

   Lois Starkey was dismissed from HUD,

   and Danner’s overzealous and “ridiculous” regulatory burdens were put on hold by Carson and the Trump Administration,

an opportunity for a new beginning exists. What will happen next?

 

Absent trust and cohesion between

      MHI and MHARR, or between

      MHI and nonprofit Consumer Groups,

several risks exist.

 

Widely Recognized Fact

In finance, or production, in or out of manufactured housing, there is a simple principle at work.

The heavier the regulations, the harder it is for smaller companies to compete against larger ones.  The following third-party research illustrates the point.

NationalAssocManufacturersNAMCostForComplianceMastheadManufacturedHomeIndustryBlogDailyBusinessNewsMHProNews

 

While MHARR was audibly protesting Danner’s work – and sought her removal from the MH program – by contrast, MHI went through various gyrations that did all — save ask for Danner’s removal.  Odd?  Or shadow boxing?

Let’s consider that as consistent with MHI’s apparent and alleged goal of acting in ways that are more burdensome for smaller companies (see Related Reports, linked at the end, below).

This is why CFED’s Doug Ryan accused Berkshire Hathaway (BH) of having monopoly power in manufactured housing over financing. While MHI all too often fails to respond to negative media, in that case their SVP Lesli Gooch leapt to respond and defend Berkshire brands in manufactured housing. By doing so, the Arlington association reflected anew who’s interests there dominate.  Yet the fact remains, that 3 of the 3 largest MH lenders are owned outright by BH – 21st Mortgage Corp and Vanderbilt Mortgage and Finance (VMF), or they have a large stake in their company (Wells Fargo).

DougRyanCFED-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews

Doug Ryan, CFED/Prosperity Now, credit MHProNews. 

When Democratic Congressional reps target Berkshire Hathaway and MHI – also using the words “near monopoly” – it should make CFPB, more in Congress, leadership at HUD and others in the Trump Administration stop and think.

Nonprofits, President Trump, and political voices across the left-right divide are calling “foul” with regard to giant companies dominating and pushing around smaller ones.  

From as far left as the Nation to as far right as Breitbart, the issue of monopoly has been raised. The Nation specifically cited Warren Buffett’s Berkshire Hathaway and Clayton Homes. 

It’s no secret that Buffett opposed Trump in 2016, by strongly supporting the candidate – Secretary Hillary Clinton – who favored the continued use of heavy regulations.

How many see various movements at work nationally, and in the halls of Washington, D.C.?

 

It’s Not a Vote…

The fact that many inside and outside of manufactured housing have raised similar concerns and issues about monopolistic power ought to be carefully considered by members of Congress and the Trump Administration.

pam-danner-hud-code-manufactured-housing-program-administrator-mhi-2014-summer-meeting-indianapolis-in-alexander-hotel-c2014-mhpronews-com--575x430

Pam Danner, addressing MHI members. Photo credit, MHProNews.

MHI SVP Gooch’s Regulatory Comments Letter to HUD in January were overall good.  But oddly, Gooch failed to mention:

  • who will replace Danner?
  • And what about the harm already done by Danner’s leadership to smaller independents? 
  • Or why did MHI stand mute for years, and promoted Danner on various association event stages?

 

Reenergize?

Secretary Carson and the HUD team have a unique opportunity to reenergize the “amazing” manufactured housing industry in several ways.

The next steps taken at HUD and beyond could tell us who understands the fact that

  • with robust competition,
  • and unleashing the private sector,
  • that HUD could over time do exactly what Senator Tillis and the nonprofits alike suggested.  Save tax dollars by liberating private sector produced manufactured homes. That, argued Tillis, will allow more dollars to be used for others that need a hand up.

That would achieve some of what advocacy groups desire: raising more people out of poverty using modern manufactured homes.

Save tax dollars, give more people a leg up. Learn more in the related research reports, linked below. ## (News, analysis and commentary.) (Third party images are provided under fair use guidelines.) 

Related Reports:

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

“Kevin…the Problem of Your Industry…”

MHI Lender Shakes Up DTS and MLO Rule Discussions

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates. You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading these headline news items by the thousands. These are typically delivered twice weekly to your in box.

Clayton Homes, Manufactured Housing Industry News, Reality Check

April 4th, 2018 No comments

ClaytonHomesManufacturedHomeIndustryNewsRealityCheckMastheadCommentaryMHProNews

Clayton Homes made the news several times in recent days. As a heads up to readers, this mentions legislation, but that isn’t the headline topic. The example that follows exemplifies a reality check that will tee up an “Aha! Moment” for many.

The subjects Clayton Homes has been included in mainstream media reports included such topics as their support for the amendment proposed to S. 2155. That amendment is based upon the Mortgage Loan Originator (MLO) rule proposal found in the Preserving Access to Manufactured Housing Act. That’s fine.

The point? What’s the Reality Check? 

  • Clayton Homes,
  • Berkshire Hathaway,
  • Warren Buffett and his family like son Howard,
  • can get into the news virtually any time they want to do so.

That said, why doesn’t Clayton routinely go after each and every example of mistakes made in the mainstream media about manufactured homes?

2018-04-04_1725ClaytonHomesInManufacturedHousingIndustryNewsMastheadCommentaryDailyBusinessNewsMHProNewsLet’s rephrase for total clarity.

    Berkshire Hathaway owns a press release service.

   Berkshire Hathaway owns numerous media outlets.

   As one of the nation’s largest home builders, Clayton could correct each and every example of mistaken reports in the media.

   Clayton has their own communications and marketing people.

   The Manufactured Housing Institute (MHI) also have public relations (media) professionals.  For years, the MHI executive committee has included 2 of the 4 seats held by Berkshire Hathaway, plus years of Tim Williams, President and CEO of 21st Mortgage as MHI Chairman.  The other 2 of 4 the executive committee seats had ties to Berkshire Hathaway too.

Clayton, MHI and Berkshire Hathaway can comment on – or correct the record on – any misleading, mistaken, bad terminology – – anything! – – associated with the industry.

Will anyone seriously question that claim?   Please, send me a response that explains this topic in some other logical fashion.

Given that premise, that Clayton/MHI could correct any or every flawed media report, how about this question. Why don’t they do so?

For over a year, we’ve done a periodic test. It’s this.  We’ve contacted mainstream media about a problematic news report about manufactured housing that they ran. We ask, has Clayton, MHI or others in the industry contacted you about this? In essentially every case, the answer has been “no.” One example was in Clayton’s home state.  The routine answer was, no, they’ve not reached out at all. (The exception was the Urban Institute, where Clayton and MHI were promised anonymity, per informed sources at UI – see that, linked as a resource below.)

Why does Clayton and MHI allow poor terminology about manufactured homes to continue to go unaddressed? For example, why do they allow the media to call a manufactured home community a “trailer park?” [sic].  Why do they allow any bad information to go unaddressed?

TrailerParkGoogleNews442018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

These are just some ‘trailer park’ [SIC} news stories this week. This happens week after week, year after year. Given that no one I’ve ever met aspired to be ‘trailer trash,’ can you see why this terrible terminology needs to be tackled? Where is Clayton and MHI on this or other negative media related issues?

 

In interview and discussions with home owners and professionals, concerns about being stigmatized by the term “trailer trash” ranks high. It’s a reason millennials have given for not even considering a “mobile homes” – manufactured homes – as an option (see related reports, linked below).

Image and misleading information directly or indirectly costs the industry hundreds of thousands of new home sales per year.  That’s billions in sales a year.

Why doesn’t Clayton and MHI go aggressively after that improper media reporting and terminology issue? Not with more lame advertorials, which industry statistics prove beyond a doubt failed to move the needle for the industry.

DarrenKrolewskiMHVillageDataComp=PostedMastheadBlogMHProNews

Darren Krolewski, Co-President at MHVillage, DataComp.

I asked Darren Krolewski during the Tunica Show why the millions who watch a classy Clayton video, or who visit Clayton’s or MH Village’s websites aren’t buying more homes?  Krolewski said publicly and privately, he doesn’t have a good answer.

We do. A big factor can be summed up with improper information and image. Pretty pictures and videos alone will not fix this. What will? We know this from experience in the field with clients.

Correcting the record, time after time, lifts the industry’s shoppers from interest to buyers.

Now I happen to believe that Warren Buffett, and Kevin Clayton are intelligent people. Tim Williams said it himself. There’s a good case to be made for correcting the record each and every time.

So why don’t they???

 

The 64 Billion Dollar Question

Sir Arthur Conan Doyle, famous for the Sherlock Holmes detective stories, famously observed that when you eliminate the possibilities, whatever remains must be the truth.

Kevin Clayton said over 6 years ago that they were “ready” then to do an image/public relations campaign.

They can get in the news when they want to do so. Why don’t they fix this?

As a state association executive told me today, MHI has a full time media person that could make that routine outreach whenever negative, inaccurate news hits. 

Then why don’t they do so?  Here’s the answer to that, the plausible premise…the Reality Check

  • Warren Buffett said he likes a bargain.
  • Buffett also commands his company presidents to expand their “moat” year after year.
  • By keeping the industry’s image problematic, it obviously keeps new manufactured home sales at a lower level than it would otherwise be
  • That in turn arguably hurts every other business of every size engaged in manufactured housing in America.  That means that other factories, retailers, etc. can be purchased cheaper than they otherwise would be.  
  • It also means that their market share can grow, until the day comes that they take their foot off the brake peddle.

Isn’t this stating the obvious? That’s the reality check. They can get in the news.  They can correct poor reporting, every time, if they wanted to do so.

Clayton and MHI are not responsible for every piece of bad news that hits the media each and every week. But they are 100 percent able – and thus, responsible – for not doing all that they can to fix bad reports when they occur.

Those MHI “image” videos and advertorials are clearly ineffective. The only thing those videos and advertorials do is give them a fig leaf when they are questioned about the topic of image, media engagement, marketing, public relations, and education.

ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews

The facts don’t lie. MHI has admitted at times that the industry is still performing at historically low levels. Why? Isn’t poor public perception, fueled by problematic and flawed media reports part of the problem? Then why doesn’t Clayton and MHI address each and every flawed report? Former MHI Chair Tim Williams admitted that it is a valid approach. Then whey not do it?

Their failure to do so is part of what keeps the industry suppressed. It logically keeps the prices paid for buying the factories and retail centers of others lower than they otherwise would be.

We can call this an allegation that manufactured housing is struggling due to the apparent failure of Clayton, Berkshire Hathaway and MHI to act.

Or we could say the obvious. They have the resources. They know the need. Tim Williams admitted the logic of correcting the record in writing to MHProNews.

The level of acceptance of manufactured housing is directly tied to this issue. Others like financing also have Clayton, Berkshire and MHI finger prints on them as to why they are unresolved (see related reports for details).

Don’t they obviously the MH Industry to remain small, until they’ve consolidated enough that they take their foot off the brake peddle? Isn’t that the reality check for today?  The truth that’s hiding in plain sight? “We Provide, You Decide.” (C) ## 

Related Comments, Quotes and Reports:

“Kevin…the Problem of Your Industry…”

FrankRolfeNegativeArticlesOnIndustryNoCommentbyManufacturedHousingInstituteMHIRVHorizonsMobleHomeUniversityPostedDailyBusinessNewsMHProNews

Since these comments and others, 21st Mortgage has reportedly been paying Rolfe for promotions, and Rolfe has stopped making these kinds of public critiques of MHI, Berkshire Hathaway or Clayton Homes.  http://www.mhpronews.com/blogs/daily-business-news/frank-rolfe-blasts-mhi-for-poor-media-engagement-industry-reactions/

TimWilliamsMediaRelationsManufacturedHousingIndustryDailyBuisnessNewsMHProNews-500x277FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNews600

 

Warren Buffett Success Secret$, Video Interview Including “The Moat”

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

"FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNe</p

7 Things – > 300 Words – Every Manufactured Housing Industry Professional, Investor Should Know

November 4th, 2017 No comments
  1. Every professional should have a sense of the industry’s history; how manufactured housing evolved from trailer houses, to mobile homes, to modern manufactured homes. It’s proven profitable! You can begin that survey of manufactured home history, linked here.

7CoolThingsEveryIndsutryProsShouldKnow

  1. Every manufactured home pro should understand how to explain and defend the truth about the industry. You can begin with three-top rated, key-videos on MHLivingNews on windstorms linked here, an expert’s overview on how the affordable housing crisis solution is found in manufactured homes linked here, and an elected public official explains modern manufactured homes, linked here.

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

  1. Every manufactured home pro should know key quotes and terminology, to support others better understand manufactured housing today. The top link will get you started, we’ll plan a quote collection soon. Terminology explanations, linked here.

SteveDukeLMHATheTerminologyMattersBecausetheTerminologyDefinesTheConstructionStandardsDailyBusinessNewsMHProNewsMHLivingNews1

  1. Every manufactured home pro should understand why free enterprise is superior to other economic systems, vs. other nations’ sad history of broken promises. Start here.
  1. Every manufactured home pro should know why MHLivingNews and MHProNews have always been, and will always be pro-industry, as well as pro-consumer. Anyone who tells you something different is jealous, selling something, or distracting from the obvious truth of our 8+ year history as the industry leader in pro-industry “News, Tips and Views Pros Can Use.” ©.

JoeKellyIowaManufacturedHousingAssocPraisingMHProNewsMastheadManufacturedHomeIndustryCommentaryAnalysisReports

  1. Every manufactured home pro should know that readers are leaders. Today, viewers of the industry’s most followed and trusted news sources. To sign up for free emailed news updates, click here.

  1. To send news tips to MHProNews, click here, and to get professionals services or sponsor our profit-building, pro-sustainable growth work, click here. ##
LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

L. A. “Tony” Kovach presenting to a packed house.

By L. A. ‘Tony’ Kovach.    IReportMHNewsTips@MHMSM-comMHProNews (1)

Measure Twice, Cut Once – Getting It Right

October 17th, 2017 No comments

A reader told us recently that when we goof, admit it and move on. 

CarpentersMaximMeasureTwiceCutOnceCarpentersMaximGettingItRight-MastheadBlogDailyBusinessNewsMHProNews

There’s no doubt we as a publication, or myself personally, made errors over the years in serving manufactured housing. 

Some will argue that we’re 

  • too tough,
  • too slow,
  • too fast,
  • too…whatever. 

Right or wrong, we try day by day to get the facts right as we know them to be. Allegations are reported as just that, but evidence available is routinely shared to compliment concerns.

Since we do critiques, we are obviously open to being analyzed too.  We’ve invited public debates via video for later playback for all who wish to see.  Why no takers?

LookAtTheFactsFactCheckMHProNewsLogoDailyBusinessNewsMHProNews

Adults get and give reviews. You or we want to start politely.  But if necessary, at times, reviews and fact checks must be more direct and firm.

The best cross check is you, our audience.

You’re here by the thousands on the Daily Business News, or other parts of our busy MH Industry trade media website. 

I’ve personally invited other professionals hundreds and hundreds of times to sound off on topics we believe are relevant. Those views are routinely shared, on and off the record, as the source prefers.

We invite those with opposing views. 

We respect the free speech rights of others.  We also believe that there are objective truths. 

Truth is knowable, for those who seek it.

Too often, 

  • opinions,
  • or knee jerk reactions,
  • emotions,
  • or someone’s “gut” reaction is mistaken for reality. 
  • Zig Ziglar is right. The solution to an issue begins by first understanding the problem. 

 

 TheFirstStepSolvingProblemRecognizeThat DoesExist.ZigZiglar-TonyKovachMastheadCommentaryMHProNewsGraphicStock

In doing the industry’s runaway most popular trade media – or in consulting, or business development – there are certain similarities.

We ask questions.

We get responses.

We publish, or share results, with the appropriate people.

Find a topic we’re dead wrong on, or need to correct something in factually? By all means, bring it to my attention, personally.

Got a hang up about style? Those are opinions. We can differ on opinions, right?  Frankly, our style has changed, of necessity. 

EveryoneIsEntitledTotheirOwnOpinionsButtheyAreNotEntitledTotheirOwnFactsDanielPatrickMoynihanMHLivingNewsLet me thank the thousands who come, the hundreds who’ve messaged. 

The industry’s needs have evolved.  9 years ago – in Oct 2009, when we began publishing – the need was to encourage the industry to believe in itself. To survive, and grow again.

ManufacturedHousingIndustry30YearAnnualShipmentsCavcoMHIDailyBusinessNewsMHProNews

Once that was accomplished, the need became to see what are the factors that hold the industry back? 

About 3 years ago, we began to politely raise important questions in public.  We started that process only after those concerns were first raised in private, and were not addressed in Arlington

MHProNewsDailyBusinessNewsMHProNews

We continued to support Preserving Access long after that post linked above.  But as more and more facts came out from Arlington and other sources – in the search for industry-advancing solutions – and given that quieter or behind the scenes efforts weren’t working, more robust fact checks and exposes were, IMHO, needed.

MHProNewsMHLivingNewsGoodCommunicationsResources-TimWiliams21stMortgage-MastheadBlogMHProNews-

Praise continued to come in, from including from MHI leadership and other members, along with others in the industry. 

Facts matter.  The truth matters. Good communications and strategies, matter. 

Frank Rolfe Video

For an in depth look at the facts behind this Frank Rolfe video, below, click here.

Avoiding engagement with the industry and its trade media, that matters too.

RickRobinsonTonyIWillNotBeTakingQuestionsFromThePressMastheadBlogDailyBusinessNewsMHProNews

Where I come from, we continue to be goal, truth, justice, and solution oriented.  

Our thanks to our sponsors, supporters, sources, readers and all who’ve made and continue to make this site possible. The best, God willing, is yet to come. ##  (Principles, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

LATonyKovachMHLivingNewsMHProNewsManufacturedHomeIndustryPublisherMarketingSalesTrainerConsultant-

By L. A. “Tony” Kovach,
Industry consultantservice provider, and managing member of LifeStyle Factory Homes, LLC – the parent company to the industry’s top trade media MHProNews.com and MHLivingNews.com

 

 

 

“The X Factor” – Manufactured Housing’s Surprising Solution$

October 12th, 2017 No comments

It should go without saying that the readers of MHProNews span the political, economic, religious, gender, ethnic, and other spectrums.

That means there are some that will love a statement they read on X (fill in the blank on what X is), while others oppose that same statement on X. Still others with a furrowed brow might wonder why X matters at all.

TheXFactorManufacturedHousingsSuprisingSolutoins

The X Factor. The truth can cut like a knife. That X-wing fighter? We think for a variety of reasons that manufactured housing’s best day are in the future, not the past.

Let’s plug in a few examples of X

  • MHARR or MHI.
  • Any of the people we quote on MHProNews or MHLivingNews.
  • Any of the political or economic sources we quote on MHProNews or MHLivingNews.

What does that X mean to you or me?

What does X mean for:

  • the mom and pop operation?
  • the corporate professional?
  • the investor,
  • the public official, researcher, advocacy group, or media,
  • the MH Industry association member, or
  • the professional who swore he/she would never go to another association meeting again?

FillInTheBlank------X=MashheadBlogMHProNews720

Tales, Faces and Facts

Fact 1:
The facts are that in this raging affordable housing crisis, manufactured homes are an obvious solution. Yes, MODs, hybrids, prefabs, and stick building all have their respective roles in this world of Off or On site Construction.

Fact 2:

There are:

  • economic,
  • social,
  • political,
  • moral,
  • technological,
  • and even
  • geopolitical/trade issues

that – knowingly or not – all impact factory home builders, professionals, and the home buying public.

If Hall of Famer Mickey Mantle can say with sincere humility what he did, doesn’t the same apply to the media? Public officials? Our own industry’s professionals?

“The X Factor” – Manufactured Housing’s Surprising Solution$ The Truth Well Told, What is the X Factor. Manufactured Housing, Dick Ernst, MHI, MHARR, MHProNews, MHLivingNews,

Among the points George Orwell, author of Animal Farm and 1984 was trying to make was this.

You can control people to a significant degree by controlling the information that flows to them.

Propaganda is used by many because it works.

How did we get from a Leave it to Beaver society to a rainbow society protesting almost everything in just 55 years?

One answer is media.  The other is educational.  Some of it is face-to-face, or person-to-person, manipulation.

PeopleMustLearnChildrenMustBeTaughtHowtoThinkNotWhattoThinkMargaretMeadWikipediaDailyBusinessNewsMHProNEws

Objective Analysis is critical for the success of our industry, and your profession, as it is for any other. MHProNews brings that analysis, which is why thousands logon daily, even if they may see a matter differently. “We Provide, You Decide.” ©

Rules, Labels, and Rulemakers

Label someone a conservative, moderate, or a liberal, and how people respond to that person changes.

Paint someone as a troublemaker or an outsider, and again, how people react changes.

All of these and more ought to be troubling to those who seek the truth about a person, or a subject.

StopLabelingPeopleQuotesOvercomingLablesForJarsNotPeopleLabelingQuotingsManufacutredHousingIndustryMastheadCommentaryMHProNewsThat thousands today can emerge from a college or a university, look you in the eye and say, “What truth? There is only my truth,” or “You can’t legislate morality” – and similarly dubious  X statements, these are causes for concern.

TruthWillProveItselfMostPeopleCantHandleTheTruthTonyGaskinsJr

Every piece of legislation or rule making is a value judgment. It is based upon a perception of truth. On a moral judgement.

If forces can control how other people react to:

  • manufactured homes,
  • skin tone,
  • accent,
  • religious affiliation (or a lack thereof),
  • political or
  • any other belief, then no wonder there is so much upheaval in America and around the world.

SomePeopleBelieveThereAreNoAbsolutesDoTheyMeanThatAbsolutelyRevDonaldTyeJrLATonyKovach

I’m only One Person

The fact that you or I are only one person is no excuse to do nothing.

We do what we can that is right and good, regardless of how others may or may not understand at that moment in time.

What Dick Ernst and others like him have said are quite right. We take on controversial issues or positions, not for the sake of stirring the pot. Rather, its because – as Ernst said, Tony believes that much in this industry.

Stirring the pot of its own sake would get old quickly.  We’re the same pro-industry people we’ve been from day one that we began MHProNews, and later MHLivingNews, now 9 years ago.

So, we take on an X issue precisely because we think it is relevant to the

  • Industry, or
  • the nation our industry is a part of,
  • or because in some way, a real problem offers an opportunity in disguise.
WhatsWrongIsThatWeDontAskWhatsRightGKChestertonQuoteMastheadBlogMHIndustryCommentaryMHProNews

Image by MHProNews.com

Divide and Rule

When an MHI board member shares their woes and frustrations this week with MHProNews;

Or

a longtime reader thinks I’m picking on MHI;

Or

Another reader thinks I can make up with MHI;

each of those are revealing insights.  But the fact that someone believes X doesn’t make it correct.

All of those are but examples of the X factor.  Someone is filling in a blank based upon, what?  There are other examples.

BasicNecessitiesGoodLifeFoodClothingShelterTransportationEducationGroundedTruthMoralSocietyGodlyPrinciplesRevDonaldTyeLATonyK

This industry ought to be easy! We sell affordable housing, and the nation needs it!

Why isn’t manufactured housing embraced?

ElectedOfficalExplainsSurprisingModernManufacturedHomesVideoInterviewMHLivingNews

I Love It!!! said a state executive, about the video above which is video interview that debunks many fallacies held by others about manufactured housing. “We Provide, You Decide.”  ©

Why are even some other factory builders for or against HUD Code manufactured housing?

Ignorance

We are all ignorant on many things. It is arrogant or delusional to think otherwise.

We need others in our lives.  You know things I don’t, and the reverse is true too.  That’s one of many reasons why we ask others for input on a regular basis.

If you believe in God, and chances are around 90 percent that you do, then it’s obvious that the Creator felt you and we were both necessary!

You think you’re right on X.

The person down the hall, sees X differently.

Who is right?

EveryoneIsEntitledTotheirOwnOpinionsButtheyAreNotEntitledTotheirOwnFactsDanielPatrickMoynihanMHLivingNews

We need to get back to basics. Those basics begin with a thirst for truth.

There are absolute truths.

We should be people who seek the truth of an issue, any issue.

People open to the truth see or can learn the value of manufactured homes.

Investors and advocates can discover the value.

Lenders can learn about MH what most Americans did in the wake of the civil rights movement.

But if we watch as a growing part of our fellow citizens embrace

  • a lie like socialism,
  • and we ignore the threat that modern day Brownshirts or propagandists pose,
  • whatever wealth you have can vanish in the night.
  • Wealth can disappear because you are murdered, or the power structure shifts, and the insiders are now on the outside.

 

My80%FriendIsNotMy20%EnemyRonaldReagan-postedMHProNews-com

There should be an unquenchable thirst to know and live the truth.

Because by definition, everything that is not the truth is a kind of delusion.

The nature of a human is that we learn in stages.  So we can’t know the full truth about anything all at once.  We learn that truth in stages, be it the ABCs, or the 123s, manufactured housing, or whatever the subject happens to be.

So, we do need patience for each other, and that sincere desire to know the truth.

AllTruthPassesThrough3StagesRidiculedOpposedThirdAcceptedasSelfEvident

The necessary truths about our industry was buried in stages.

Now, like gold, the truths about manufactured housing will have to be uncovered and refined in stages.

Different people will learn that truth at different paces.

But as enough professionals – if even one committed professional at a time – in a given market, is willing to take the long view, do what’s right by every customer, and share that truth routinely, given good health, etc. there will be tremendous success over time for that professional.

The reverse is also true, and the industry has been paying the price for short term thinking and behavior for decades.  Don’t believe it?  Check out last week’s fact-based post.

ManufacturedHomeLendingFEMAFalseProfits-AndFalseProphets

The Truth Well Told.  The Truth told routinely.  Behavior that aligns with that truth as perfectly as possible.

TruthAboutOurIndustryWellToldIsValuableAndProfitable

These are the ways our industry advances.  That truth is told, and best practices must occur at the local market level.

And for any of those who settle for less than the truth?  Sad. ## (Overview, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

LATonyKovachMHLivingNewsMHProNewsManufacturedHomeIndustryPublisherMarketingSalesTrainerConsultant-

http://latonykovach.com/recommendations-and-testimonials.php

By L. A. “Tony” Kovach,
Industry consultant, service provider, and managing member of LifeStyle Factory Homes, LLC – the parent company to the industry’s top trade media MHProNews.com and MHLivingNews.com