Archive for the ‘Manufactured Housing Industry Education’ Category

Ora et Labora; Why One State’s MH Battle Matters to You

May 25th, 2017 No comments

In Michigan, a reporter for MLive on back-to-back days has done stories on fires that involved a factory-built home. One appeared to be a true mobile home (built pre-June15, 1976), the other likely a HUD Code manufactured home were someone was smoking in bed. The likelihood is high that there were several other fires in conventionally built apartments and houses overlooked by the writer, looking to spotlight the hazards of “mobile homes.

The road to hell is paved with good intentions.

Is it a coincidence that in neighboring Ohio, Governor John Kasich declared war on manufactured homes as dangerous places to live? This is one of many possible examples of events covered by local, regional — and national — media can influence each other.  Whatever the governor’s or that MLive reporter’s intentions, they’re paving that hellish road, if they persist in their false and misleading ways.

So the battle by the Ohio Manufactured Homes Association and the forces aligned by the Kasich Administration will influence – for good or ill – what happens in Michigan, Indiana, Pennsylvania, Kentucky, West Virginia, and other states which happen to be paying attention to the regulatory drama about manufactured homes unfolding there. That’s why what is happening in Ohio, matters in MHVille, USA.

The OMHA along with,

  • their state’s home owners association,
  • both national manufactured housing associations,
  • grass roots professionals, and
  • MHProNews and our sister MHLivingNews trade media,

have all sounded off in support what Tim Williams, Andrea Reichman, and their members are striving to do.  That is, to keep their current regulatory structure; which just happens to be in the best interests for home owners, buyers and the industry.

Is this collaborative model for standing up for the industry’s truths a useful one for manufactured housing at large? We think that’s self evident. 

Fight! Fight, fight, fight to get the truth out! Do whatever is ethical and honorable to get and keep those industry truths front and center!  The reward could be in the tens of billions for doing so. That means potentially millions to a business location like yours.

Because as we’ve said for years, if we as an industry don’t define ourselves, others will fill the vacuum and define us, often to our detriment.

Ohio shipment numbers state they are on the upswing.  In their battle, they’ve already won in their House. The latest press release to MHProNews from the OMHA is attached, linked here.

We’re told that prayers are being said daily in Ohio, and beyond, for the wisdom and strength to fight their governor’s misguided, misinformed, elitist overreach.


Prayer and work, or as they said centuries ago, Ora et Labora. Put your hand to the plow, fold them in prayer as needed, several times daily. Ora et Labora is a powerful combination that ended the dark ages. In our sometimes dark times, it can be just as impactful and true now, as yesteryear. ##

(Image credits are as shown above, and when produced by third parties, are provided under fair use guidelines.)


Photo taken while Tony was questioning regulators in NY.

L. A. ‘Tony’ Kovach|
Office 863-213-4090 |
Connect on LinkedIn:


Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

Mandamus! Magnificent May in MHVille, 2017

May 21st, 2017 No comments




Example 1, of many possible examples.


Mandamus –

Wikipedia › wiki › Mandamus

Mandamus (“We command”) is a judicial remedy in the form of an order from a superior court, to any government subordinate court, corporation, or public authority—to do (or forbear from doing) some specific act which that body is obliged under law to do (or refrain from doing)—and which is in the nature of public duty…”


Collage credit,

The attorneys will sort out the details. But think about HUD, enhanced preemption, local zoning, and a host of other possible applications to this under-utilized legal remedy.

We’ve been part of a quiet effort at setting the stage for what we will briefly pencil out.

Already underway, unveiling soon and through the end of this year – and likely well beyond – we see opportunities for manufactured housing to advance in many profitable ways.

Among them are proper strategic and tactical uses of legal remedies.  Some of what has been discussed with the legal minds already include, but are not limited to, the following:

  • Multi-Billion Class Action.
  • Bad faith.
  • Tortious interference in a business relationship.
  • FOIA.
  • Mandamus.
  • False advertising.
  • Failure to perform.
  • Slander/defamation/liable. 
  • RICO.
  • Constitutional arguments.
  • More…

The attorneys will sort out the details. Some of the above could be done with contingency attorneys. Other will require a more traditional funding of the attorney/client relationship.

Some efforts can be enhanced in strategic legal alliances with other similarly-impacted and injured people, groups and organizations. 

Know it or not — you, many of our clients, readers, we, and others in manufactured housing are being harmed day-by-day.  It’s time to end that, isn’t it? To unshackle the potential of your business and our industry?

Disclosure. We’re not attorneys, and thus the legal remedies outlined here are as seen through the lens of a lay person. But my humble take on the early discussions with the “suits” – past and present – leads me to think that ground-breaking changes are possible.

Whatever the mind can conceive and believe, the mind can achieve.” – Napoleon Hill.


Collage credit,

Those profitable changes will come through a combination of:

·        Education. Internal (industry professionals) and external (to public officials, media and the public at large.

·        Lobbying/Engagement (advocacy, education)

·        Marketing

·        Pro-Industry Trade Media (,

·        Mainstream Media Engagement.

·        Trade media and services expansion.

·        Legal action.

We will be looking for parties who are already in – or are poised to enter – manufactured housing. Forward thinkers, ready to step out and participate at various levels in these efforts.

We will also be looking for allies – impacted parties ready to participate, tired of the status quo and willing to do more than complain about it.

Picking the right test cases and parties to be involved will be important.

This is America. Land of the Free. Home of the Brave.

To the Victors Go the Reward$. To the losers goes the dregs.

My thanks to all who visit and support, starting with my amazing family, our fine team, and all those visible and invisible who make this and our sister platform possible.

Thanks too for our readers – for the words of encouragement, tips and insights – and for letting me share the extended teaser above.

Now – as promised Friday – with no further adieu, please find the line-up for the Featured Articles for Magnificent May below. ##


15 Minutes a Day on MHProNews and – free news, reports, insights,  and inspirations for the Public and Professionals that provides resources for industry image, education, and thus fuels growth.

Terrible FHFA Duty to Serve Rule Leads to Useless Fannie And Freddie DTS Chattel Plans
by Mark Weiss


M. Mark Weiss.

Washington, D.C., May 9, 2017 – The entirely discretionary final “Duty to Serve Underserved Markets” (DTS) rule published by the Federal Housing Finance Agency (FHFA) on December 29, 2016 Read more …


“Your Nothing More Than a Bunch of D-mn Republicans!”
by Soheyla Kovach


This story is a quick insight into the Washington, D.C. Swamp. Read more …


MHVillage Announces New Industry Service
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsGrand Rapids, Michigan-based MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, tells MHProNews that it has introduced a new text notification feature, MHVfastLead™. Read more …


The Start of Zoning Wins for Manufactured Housing?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Kilgore, Texas, an ordinance that has stopped the inclusion of new manufactured homes outside of specific communities is now under scrutiny. Read more …


Triad Financial New Program for MH Retailers
By RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsTriad Financial Services, Inc. tells MHProNews that it has formed the Triad Manufactured Home Risk Purchasing Group (RPG) for manufactured home dealers. Read more …


Affordable Housing, Manufactured Home Communities the Other Side of Rent Control
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn an update to the story that the Daily Business News originally covered here, residents at the Thetis Lake Campground community in View Royal, British Columbia, Canada, are facing an imminent threat.
Read more …


Are Mobile Home Fires Burning the Manufactured Housing Industry?
RC Williams,

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThis follow up has an interesting and important twist for the industry. First, let’s lay out the facts.
Read more …


Communities! Your Source for Drain & Sewer Cleaning, from Drainlines to Mainlines – Electric Eel
by Mark Speranza

Communities, you know how often you face drainline, mainline and other related cleaning issues. Discover a common-sense, one-stop solution. Read more …


Could MHI Have Helped Kill CFPB? Another Opportunity Missed? MH Lending, Legal Report
RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsAs industry professionals are already aware, the CFPB has restricted high cost and other loans on manufactured homes.
Read more …


May, 2017 – Significant Manufactured Housing Production Increases Continue
by Mark Weiss, JD


M. Mark Weiss.

Washington, D.C., May 3, 2017 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), Read more …


What Are Your Conversion Ratios? MH Marketers or Sellers of Manufactured Homes
by L. A. “Tony” Kovach

tony- kovachThe Conversion ratios topic is one that only the focused few in our industry consider. Multi-Family Insider wisely says, ‘you can only manage what you measure.’ Read more …


Jenny Hodge, National Community Council, Public Time-Bomb Deployed on Manufactured Housing Institute, Prominent MHI Lender
By Soheyla Kovach


It’s axiomatic.  Read more …


ROC USA announce Partnership
RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsMHProNews has learned that National Cooperative Bank (NBC) of Hillsboro, Ohio and MetLife have teamed with ROC USA and their ROC USA Capital arm, a U.S. Treasury-certified Community Development Financial Institution, to offer additional financing allowing manufactured home community residents to purchase the communities they live in. Read more …


“Fishing in the Right Pond,” Manufactured Home Loan Insights by Credit Human’s Barry Noffsinger.
by L. A. ‘Tony’ Kovach

tony- kovachA picture is worth a thousand words, and sometimes so is a good power point presentation. Read more …



Kevin Clayton at Clayton Homes Video Interview, Insights
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsYesterday, in part one of this series on the “Woodstock for Capitalists,” the Daily Business News focused on several aspects of the business, wit, insights, and politics of Warren BuffettRead more …


Outsourcing and the U.S. Economy: Can Trump Muscle Save the Day?
By RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIndia based IT services firm Infosys announced yesterday that they plan to hire 10,000 U.S. workers over the next two years and open up four additional technology centers, beginning in Indiana. Read more …


Joe Stegmayer Sheds Cavco Stocks, CG Gains, Markets Meh
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNoteworthy headlines on CNNMoney – Massive ransomware attack hits 99 countries.  Read more …


Merchants and Crusaders

May 11th, 2017 No comments

One of the industry’s well-known personalities told me the following. “Tony, you’re a crusader. I’m the merchant, the one who sat at the side of the road during the Crusades, doing business with everyone that would go by.”

It was – and is – an interesting point.

Since stating the obvious can bring clarity, so consider the following.


Graphic credit,

The Manufactured Housing and Modular Home Industry needs both Merchants and Crusaders.

  • If you loved, hated, or were non-plussed by what we do as the industry’s runaway leading trade publisher, the merchants would still have tons of reasons to be visible on and support MHProNews, and/or on
  • If you’re already a Crusader and love what we do, then you absolutely need to be engaged with us at every level – reading, sharing and support.

The Original Crusaders in History

Without the crusaders in the Middle Ages, Europe would have been overrun by that era’s sword-wielding jihadis.  Had those invaders beaten the crusaders, the world would have become a radically different place than we know today.

The accounts tell us that the crusaders were far from perfect.

But their efforts saved Christendom. Christian Europe in turn helped shape a culture that – while also not perfect – was and is more inclusive than those Islamic medieval forces, and more so than almost any other you’d care to describe.


Image credit, Crusaders of Texas.

Example: Ask a Jew, would you rather live in:

  • Soviet Russia?
  • Nazi Germany?
  • A radical Islamic state?
  • Or in a truly Christian society, which respects your right to stay a Jew?

Many of the State of Israel’s best friends are evangelical Christians. But I digressed.

Crusaders and Merchants in Manufactured Housing

The point is the world needs Crusaders! Those who will defend or attack as needed for the right cause.

And the world needs the merchants! Be they more-or-less political or activist types, because the business of America is business.

Healthy measures of manufactured housing crusaders and merchants are desirable. Without both, the industry will never achieve its potential.

Which brings us to the roll-out of version 3.0

MHProNews Version 3.1…coming soon!

Pardon what may sound like pride, but facts are facts.

MHProNews is already the most bodacious, biggest, baddest, broadest and the best.

Who says?  You and thousands of others by being here. You and your peers vote with your browsers and handheld devices.  Even while we’ve been unavoidably idled/down for the new site switch over these last few days – which took longer than hoped – readers like you came by the thousands to MHProNews every-day.


  • tackling the topics others don’t,
  • offering a variety of viewpoints (we’ve had writers critique and criticize us, on our pages),
  • taking a stand on what ought to be right and true,
  • willing to admit errors,

we have built a broad audience based upon trust and engagement. It’s also where those outside of our industry – investors, public officials, media, researchers – routinely come for insights and information.


Photo credit, WikiCommons. Collage credit,

Third-party analytics tell us that we get over 200% more page views than others in media, almost 3x the click-throughs on our emails, and more than 150% more opens than others in the news media.


Screen capture of version 2.0 of, aka Good bye, old friend…you’ve served the industry well. Hello version 3.0, we look forward to what’s in store.

Those third-party metrics are all votes of confidence.

Controversy brings more eyeballs, so long as it isn’t controversy for its own sake.

So, merchants, the controversy helps you.  Crusaders – you know that the controversies are the only way the dirt pile swept under the rug will ever hope to get cleaned up.

Its axiomatic. The same old-same old will not produce a new result. To reach half-a-million or more shipments a year, we need merchants and crusaders leading the charge for profitable, value-oriented change.

We know the template. We as an industry should keep serving the entry market well, but the key to big growth is to attract more customers who could buy site built housing, because that’s the majority of the housing market today.

The truth be told, I’m both crusader and merchant. You might be too…

Merchants, and Crusaders!  Unite!

The best is yet to come on the new  Please scroll all the way to the bottom of the home page to see all of the new features.

We will be rolling out new features on the blogs and elsewhere in the days ahead.  We hope those upgrades and improvements will continue right up to the point of my death, and for decades beyond.

Crusaders! Merchants! Tallyho! ##


Photo taken while Tony was questioning regulators in NY.

By L. A. ‘Tony’ Kovach
Managing Member,
LifeStyle Factory Homes, LLC dba: | | 863-213-4090

This I Believe

April 30th, 2017 No comments

These things, I believe.

I believe in faith, family, flag, and fortune made through honest, free enterprise.

Everything else is details and commentary.

I believe that the truth well told is powerful, and that the truth combined with the proper action will set people free.

Everything else is details and commentary.


Ignorance is widespread. Ignorance is costly. Prejudice – and preconceived, misconceived notions – are also costly.

Everything else is details and commentary.

The way to cure costly ignorance is with the truth well told, combined with the proper leadership, and encouraging reasons to act.

Everything else is details and commentary.

E:\MH\Tony's Masthead Blog Ideas\This I Believe\ChristIntheMarginsRobertLentzIsJesusTrappedOrAreWeBehindBarbedWiresChristLookingReachingInToSaveUs-TonyKovachMastheadMHProNews.png

Principles and people are above pretty platitudes, vain posturing and the illusions of power.

Everything else is details and commentary.

Apathy and the wrong habits can be a prison that limits a person’s, organization’s, group’s or nation’s potential.

Everything else is details and commentary.

The truth is knowable, can be tested and demonstrated. Almost everyone inherently believes in the truth, which is why we don’t like to be lied to, tricked or deceived.

Everything else is details and commentary.

The Truth has Consequences. Ignorance has Consequences. Falsehood and Error have Consequences. Apathy, false and inappropriate actions have Consequences.

Everything else is details and commentary.

Our industry supplies an amazing array of products and services that benefit millions, and could benefit millions more. Our industry is capable of doing much more – tens of billions of dollars more annually – than our modest $5.3 billion a year in new manufactured home sales our industry currently produces.

Everything else is details and commentary.

If the manufactured home industry by and large keeps doing the same things, the same way, why should we be surprised when the same types of results occur?

Everything else is details and commentary.

TheFirstStepSolvingProblemRecognizeThat DoesExist.ZigZiglar-TonyKovachMastheadCommentaryMHProNewsGraphicStock

You don’t solve problems by ignoring them, or by sweeping them under the rug. People of integrity can admit, learn and grow from their mistakes. Those who lack integrity, often want to hide, deny, distract or detract others, hoping to obscure their errors.

Everything else is details and commentary.

Smoke and mirrors only work so long. Once the smoke clears, and the mirrors are spotted or broken, the illusions are revealed.

Everything else is details and commentary.

Stating the Obvious can bring Clarity to an Issue.

Everything else is details and commentary.

Insights from Others


The first step in solving a problem is to recognize that it does exist.”

— Zig Ziglar


Whether you think you can or whether you think you can’t, you’re right.”

— Henry Ford



You’re either part of the solution or you’re part of the problem.”

— Eldridge Cleaver




Each time we face our fear, we gain strength, courage and confidence in the doing.”

— Theodore Roosevelt



Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.”


— Calvin Coolidge



Be the change that you wish to see in the world.”


— Mahatma Gandhi


The journey of a thousand miles begins with a single step.”

— Lao Tzu


Take the first step.

Be a part of the solution.

Everything else is details and commentary.

These things, I Believe.

Now, how about you? ##

(Image credits are as shown above, and when provided by third parties, are used under fair use guidelines.  All editorial, op-eds and letters to the editor that appear on MHProNews, or MHLivingNews, may or may not represent the views of our sponsors.)


L. A. ‘Tony’ Kovach caricature.

By L. A. ‘Tony” Kovach,
publisher and managing member of LifeStyle Factory Homes, LLC, dba and









Mistakes, Standards, Admissions, and Progress

April 12th, 2017 No comments

You’re in a grocery store, and bump into someone by mistake. Perhaps you did not see them. Whatever the case may be, it’s common courtesy to say, “pardon me.”  That’s what a responsible lady or a gentleman does.

When you write, when you’re publishing, mistakes happen. I’ve seen typos on major media websites, sometimes even in a very brief headline. There was a college that had a new logo designed with only a few words, yet it had a typo that got past scores of people into print.

My personal favorite is the one word billboard, below. Not long after we published this, it was changed, but it sat that way on I4 going into Tampa for months. Do you think a message emailed to the sign company linking the picture of their mistake was a motivation for them making the correction needed?


Billboard along I4 heading west into Tampa, FL. Photo credit,

As my Badger state friends say, You Betcha.”

There are social and professional standards, and when a mistake is made, you acknowledge it, and correct it as best you can.

Mainstream Media and Trade Media


Credit, Wikipedia.

Sharyl Attkisson is journalist who still lives up to that noble calling, and I respectfully follow her professional work. She produced this useful chart, shown here below under fair use guidelines.


Graphic credit, Sharyl Attkisson, provided under fair use guidelines.

Where does the media you follow track on the ‘left wing vs. right wing’ scale?  Personally, media I get/check fall on both sides of the above…but maybe a bit more on the right than left.

For the record, manufactured housing ought to be a non-partisan issue.  From the retiree or modest wage earner to the middle class or frugal millionaires, having quality, affordable homes just makes good sense.

Back to the Media…

To show you how out-of-whack so much of the media is, the big news for days has been that man hauled off the overbooked Republic Airline plane, which was operating under United Airlines. Was that Sensational? Yes.

But how does that compare in importance to the dozens who died and over a hundred wounded in a Coptic Christian Church in Egypt, victims of a terror bombing by ISIS on Palm Sunday?

How low can media go that such an important incident is a mere blip in the news?

There are terror attacks picking up at a feverish pace in Europe, Africa, Russia, Asia, and the Americas. Even dictatorial communist China is fearing the potential for terrorism, and they’re taking steps to try to prevent radical Islamic terrorism in their land.

Not being PC doesn’t bother the Chinese government.


Mike Pence, left, Donald Trump, right. Original photo credit, PBS. Collage credit,

The Trump Administration

I applaud President Trump for making rapid progress in the Washington DC Swamp on such diverse realms as:

  • securing our borders,
  • making hundreds of arrests weekly of criminal illegals,
  • Keystone pipeline okayed,
  • regulatory freezes and roll backs started,
  • boosting economic activity, business, and consumer confidence,
  • jobs,
  • sending a strong message to not just Syria, but also to Russia, China, Iran, and North Korea with his Tomahawk missile attack. That strike was executed so rapidly and effectively that a former Obama administration team member commented that they could never have pulled the same thing off as quickly as the military and Team Trump did.

As important, I congratulate and encourage the president and his team for not knuckling under to the ‘terror’ – at least to so many politicos – of mainstream media scrutiny, bias and attacks.

Who are those media types who focus for hours and days on the errant behavior of a flight crew and airport cops, vs. the far more important news of spreading international terror, and stopping jihadist attacks from occurring in the U.S.?  Or where is the balance that shows the economic progress already being made?

While I absolutely respect the media’s right to question, investigate and report – we are media too – we must all admit that we’re living in an era of strong media bias, as Attkisson’s chart above illustrates.  We’ve returned as a society to a modern version of the yellow journalism of a century ago.


Thomas Jefferson championed a free press, but he personally thought the press was very biased. Doesn’t that media bias apply today too?  Wisdom and discernment are needed to sort out truth from fiction in media accounts.

The CFPB’s constitutionality, terror, economy, jobs, security, activist jurists – these are all among the reasons why Justice Neil Gorsuch’s confirmation was so important.  Some of these cases will end up on the Supreme Court.

Let me hereby encourage the president to consider making history in a way that FDR never did, by packing the high court, see this link here.

A Subset of American Society

Stating the obvious, our industry is a subset of society at large.

We are watching others in and out of media who day-by-day errantly frame what should be our industry’s powerful message.  There are elements within and outside of our industry that are either ignorant, or to some degree, complicit in causing grave harm to thousands of our hard working, well-meaning industry’s peers, along with the millions that we do and can serve.

Manufactured homes are the proven free market solution to the affordable housing needed by millions today. We are also the solution to subsidized housing that will break the budgets of federal, state and local officials – see this link here.

Pardon the brief flash of pride, but we are right about the issues impacting manufactured housing and how we could better benefit society the vast majority of the time.   We study the issues, and take a position according to a prudent application of justice to the circumstances.

For example.  With the industry bogged down in DC for years on numerous issues, we dared support Donald Trump for President editorially – early and often – when it wasn’t politically correct to do so!  Some would say that cost us, but we did it anyway – because his pro-business, pro-growth, pro-jobs, reducing regulations, cutting taxes etc. platform and slogans were and are the right thing for our nation.


No one would accuse President Donald Trump of being a bland color. Image credit, Frugal Entrepeneur.

Again, let’s note that our industry is a subset of the nation.  Doing right by the nation, does right by our industry too. “America First.”

Getting it Wrong…


Manufactured housing issues – such as community closures – are often complex and emotionally charged. Daily Business News reports need to spotlight those realities, while still reflecting industry and free market perspectives. Thanks to input from several industry members, a clarification was added to the article linked above, which was the topic of an MHProNews team discussion. We could have done better, and given the feedback, we made adjustments. Pardon, and thanks.

But there are times when we as a pro-industry trade publisher get it wrong. When we do, we are accountable, just as we hold others to account. This week, a group of readers called us to account for a less than ideally handled story featured in our last emailed news update.

  • We reviewed the matter internally.
  • We made a correction.
  • We hopefully have all learned from the incident.

Pardon the less-than-perfect first draft as published, and we thank those who brought it to our attention, so we could make the adjustments.

“It’s Complicated”

My truly better half is right. This industry, and politics, “it’s complicated.”

But we have much to be grateful for – and as we are in the week of Passover for Jews, and Holy Week for Christians, we take our ‘mea culpas‘ more seriously.

Next week, we will look anew at some hot issues that harm our industry, millions of Americans and our nation. We will look to see what can be done about those upcoming matters.

Until then, we thank you – our readers – for rewarding us with amazingly rapid growth.  We keep reaching more industry pros, while more investors, public officials, academics, media, and others researching the industry follow our news. Today, manufactured housing is a “boutique” industry, but it ought to be mainstream housing.


Credibility is gained by dealing with real issues in accurate ways.  Ignoring legitimate concerns, perceptions or challenges doesn’t help. So tackling real issues and actual news stories are the only reasonable option. As pro-Industry Trade Media, MHProNews and MHLivingNews prefer to tackle issues, not ignore them or sweep them under the proverbial rug.  Under the rug, they only build, cause allergic reactions — and then stink up the place. 

That said, more will be on our site today, than attended the Louisville, Tunica and Las Vegas industry trade shows combined.


There were 4,475 Guests on our site at 12:19 PM ET, on 4.12.2017. Thousands more visited before and since that time on that date. Anyone can check the guest count, it is publicly displayed on the bottom left of the home page. There’s simply nothing else in manufactured housing industry trade news that even comes close. Thank you for that vote of confidence!

We thank our sponsors and supporters – most are visible, via banner ads, while some prefer to support us from ‘behind the scenes’ – for hanging with us when we enter into controversial realms. While we are independent, we take many perspectives into consideration before we publish.  Our goal?  The truth well told, shared in ways that can spotlight challenges and celebrate industry successes.

The bottom line is that manufactured housing could and should be growing at triple digit rates. The nation desperately needs what we do!  See this eye-opening report, linked here.

We must define ourselves as an industry, we must police our own as an industry, and not let the uninformed or malicious – within or outside of our great industry’s ranks – define us.

The truth well told is powerful. And this week, above all other weeks of the year, we should humbly recall how living the Truth will set us free. ##

(Image credits are as shown above, those not shown are credited to


By L. A. ‘Tony’ Kovach,
publisher and marketing-sales-management industry consultant.

Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools?

April 7th, 2017 No comments

There are thousands of professionals wise enough to be in the manufactured home industry, who have the noble intent of earning an honest living, by giving good service to the public and other professionals they serve.”
 – Soheyla Kovach.


Manufactured Home Industry Politics. Those who know say, “it’s complicated.”
– Soheyla Kovach.

Guys, do you love it – or hate it? – when the wife gets it right?

Ladies, does it make you smile when the gent in your life must say, “honey, that was spot on.”

Among my discoveries at the successful 2017 Tunica Manufactured Housing Show was the numbers who came up to me – or my truly better half, Soheyla – and said, “I really like her articles!”

The opening quotes and the two below are from her promo/teaser a few days ago that announced our theme for the month.

MH Industry politics are indeed complex. I wish we could honestly say it was simple, but it’s not.

Yes, manufactured housing shipments are rising at double-digit levels. Still, the industry’s only scratching the surface of its potential in your market, and other markets from coast-to-coast.

The facts, “Proof!” *** a real-world case study *** and several reports linked in this month’s issue below, all point to the fact that the industry could be rising much faster.


Are there forces outside and inside of our HUD Code Manufactured Home Industry, that for whatever motives or reasons are holding the industry back from its potential? We covered several points on that theme last month.

This month, let me share the English version of a classic Italian maxim.

Fool me once, shame on you. Fool me twice, shame on me.”
– George Horne.

Please, for your own sake, don’t wait on some magical third party to ride in and save the day.

You must be a key part of your own location(s) growth solutions.

The industry has for decades failed to reach the potential it was tapping in the early 1970s. Various reports suggest that we are building the industry’s best homes ever.

In a growing American affordable housing crisis, we can do much better than we have been.

While all can ‘cop a plea’ to having done something foolish from time to time,
we don’t want to be perceived as – or actually be –
– Soheyla Kovach.

At Tunica, a panel of three independent MH Industry lenders each shared example stories of how some locations are proactively doing a superior job of attracting and selling the better qualified credit buyers.

HowManyLegsDoesADogHaveIfYouCallATailALegFourCallingTailLegDoesntMakeItALegAbrahamLincolnQuoteHDPostedMHProNews-If your industry peers are doing that, then with the right motivation and commitments, you and your operation can too.

Let’s ignore for the next few minutes the industry’s complex political situations. Focus on you and your location.

See for yourself – via the reports linked below – the opportunities, threats and proven solutions that stand available for any professionals and businesses with the drive to do ‘what it honestly takes’ to make robust growth happen.

Be wise. Check out the April 2017 Issue in depth.” – Soheyla Kovach.

My hunch is if you take up my lady’s challenge, you’ll see the value of her words for yourself and your operation(s).

With no further adieu, let’s stop being foolish and dive into the simplicity of reality checks, goal and solution orientation.

All the Best, L. A. ‘Tony’ Kovach. ##

Barry and “Be the Change!” Doing Good, Pays
by L. A. ‘Tony’ Kovach

tony- kovachWe decided this month to highlight a simple yet profound reality. Read more…


State Law Forces City Decision on Manufactured Home Zoning
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Queensbury, New York, manufactured housing has scored a victory. Read more…



Manufactured Home Communities, Fair Housing, and Day Care
by Nadeen Green, JD

nadeen-green-mhpronews-comThe seven federally protected classes (race, color, religion, national origin, sex, familial status and disability) are hugely relevant (and reflective of the issues of discrimination at the time that they were created as well as important today). Read more…


What’s the Truth About the Manufactured Housing Industry’s Potential?
by Soheyla Kovach


Whether or not truth is reported, or distorted, reality – the truth – is. Truth exists. Read more…


Price Reduction *** North Tampa Portfolio – MH & RV | 380 Sites | Florida
by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Portfolio Overview

The North Tampa Portfolio consist of 3 communities in which 2 are located in Port Richey while the 3rd is located in Hudson, FL. All the communities have very desirable locations and convenient for an owner to have centralized management to create economies of scale. Read More


ELS Rises, Manufactured Housing CV, Broader Markets Dip
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNoteworthy headlines on – CNNMoney – Mercedes-Benz pulls ads from The O’Reilly Factor. Read more…



Proof! Manufactured Home Communities, Retailers & Builder/Developers Can Attract, Sell Site Built Buyers
by L. A. ‘Tony’ Kovach

tony- kovachWhat’s the difference between a nice sounding theory, and a profitable process?  Proof. Read more…


Security Mortgage Group Setting Hot Pace in First Quarter of 2017
by Pierce Redmond

Pierce Redmond-Vice PresidentSecurityMortgageGroup-55x55Security Mortgage Group, a national award-winning MH Community lending broker, is pleased to have financed $78,632,000 thus far in 2017 for several manufactured home communities nationwide. Read more…


Brian Gallagher, Chief Operating and Financial Officer, Santefort Real Estate Group – RFI – FHFA, Duty to Serve Comments Letter
by Brian Gallagher

BrianGallapher-ChiefOperatingandFinancialOfficeratSantefortRealEstate Group55x55Editor’s note: Brian Gallagher thoughtfully shared the comments below with MHProNews for publication.  Read more…


Media, MHI Members Welcomed, Industry Warned
by Soheyla Kovach


At the 2017 Tunica Manufactured Housing Show, members of the Manufactured Housing Institute (MHI), and the industry’s top trade media were welcomed – without cost – by the Manufactured Housing Association for Regulatory Reform (MHARR) at the annual in-person meeting of their members.
Read more…


Live Oaks & Blue Oaks MHP Portfolio | 170 Sites | Topeka, Kansas
by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Property Overview MHRE Inc is pleased to present Live Oaks and Blue Oaks located in Topeka, Kansas. The communities are situated just 4.2 miles away from each other. Read more


Is What You Say Always Consistent with What You Believe?
by Tim Connor, CSP

tim-connor-mhmsm-comThere is a Native American legend that says – you will only get into Heaven leaning on the shoulders of someone you helped while you were here. Read more…


Manufactured Home Community’s Outsider Sparked Water Issues
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Puyallup, Washington, the stereotypes surrounding manufactured versus site built housing are playing out in a less than ideal way. Read more…


State Agency to Assist Low Income MH Residents
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Delaware, homeowners in need are going to get some help. Read more…


Want Manufactured Home Community Voluntarily Rent Control, Anyone? Anyone?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOfficials in Corona, California, say that they may pursue voluntary rent control measures for manufactured home communities, in an effort to help low income and elderly residents who face rent hikes of up to 30 percent over the next two years. Read more…


City Turns to Manufactured Homes in Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Northern California, the city of Sebastopol is investing $258,000 into a project that establishes affordable housing for low-income residents at the city’s eastern gateway. Read more…


April Fools? – MHVille’s Complicated Politics, 2017
by Soheyla Kovach


Three april fools looking at camera with different expressions, credits,
Read more…


NFIB Provides Vital Small Business Guide
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe National Federation of Independent Business (NFIB) is out with its 2017 Small Business Tax Guide.
Read more…


Moves In U.S. Home Price Index
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data from Case-Shiller shows that January home prices rose at the fastest rate since 2014. While this spells a win for sellers, it could eventually affect buyer demand. Read more…


Sunday Morning Weekly Recap Manufactured Housing Industry News March 26th 2017 to April 2nd 2017
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOur theme for our April 2017 issue is: Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools? Read more…


Cavco’s Buyout
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsCavco Industries Inc. (NASDAQ:CVCO) tells MHProNews that it has signed a Letter of Intent, and has reached an understanding, on terms to acquire Lexington Homes, Inc. Read more…


ELS’ Sam Zell Sounds Off on Trump’s Wall
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsELS Chairman and billionaire real estate mogul Sam Zell shared his thoughts recently on President Donald Trump’s plan for the border wall with Mexico, and what it means for business. Read more…


City Residents Make Unexpected Moves – Opportunity for MH?
by RC Williams

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Diverse Industry Reactions to Manufactured Home Community Closure Issue
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Chesterfield, Missouri, residents of the town’s only manufactured home community received some very shocking news this week. Read more…


Chicago’s Mayor Favors Massive Modular Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a follow up to a story that Daily Business News originally covered here, Chicago Mayor Rahm Emanuel is “gung ho” about developers planning to build 12,000 modular homes, along with a factory to manufacture them, on the 430-acre site of the old U.S. Steel South Works plant in the city. Read more…


Developers Going MOD in Housing Crisis
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RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Baton Rouge, Louisiana, two developers have turned to modular housing to ease the stress of finding housing. Read more…




Apples-to-Apples re: MHI and MHARR Budgets, Mission, and Analysis

March 13th, 2017 No comments

First, a programming note on the rapidly approaching Standing Room Only Business Building Seminar Series on March 28, the afternoon before the industry’s largest trade show – the Tunica Manufactured Housing Show.  Dennis Hill’s latest brochure, updates on Tunica are linked here.

Next, For the Record…


The industry’s growth potential is tremendous, but to tap that, clearly business as usual won’t accomplish that goal.  Rephrasing, when you do the same things, the same way, you’ll keep getting the same kind of result. Image from report: Executive Summary – 4oo Words – MH Industry Obstacles and Billions in Opportunities.

Odds are, you are here because you want growth, more honest business, more ethical profits, believe these are attainable, and are willing to consider a viewpoint other than someone’s ‘party line’ to achieve those goals.

While we don’t claim to speak on this blog for anyone other than ourselves, we routinely share concepts shaped by the inputs of a range of industry professionals. Meaning, we don’t operate in a vacuum, bubble, or ivory tower.

We work day-by-day with front-line operations in retail, communities, production, lending, and others in manufactured housing via our consulting and business development services.

So, while we’re known for being #1 in manufactured housing trade publishing, we make most of our revenue by helping professionals like you grow your business. That also means we’re not held hostage to those who might try to use ad dollars to undermine the MH “Industry’s News, Tips and Views Pros Can Use.“ ©

When the Masthead publishes any editorial column, we routinely provide references and cite facts.  We realize that our credibility is built one story, one post at a time. We’re happy to field thoughtful questions and to provide responses, which may be private and/or public.

An MHI member asked us to publish MHARR’s budget, as an Apples to Apples comparison to MHI’s previously published budget. See that suggestion/request below – and the comparisons, as requested.

  • Comparing MHI and MHARR, “Apples to Apples”



It is all about perception. If you are going to single one organization, out you will be perceived with typical media bias. I strongly suggest that you present the same info on MHARR as you have done on MHI. Another point in consideration is the current economy of each organization could be different from a few years ago. I believe comparing apples to apples will product more of an impact. Who remembers what you printed about MHARR a few years ago. I don’t, do you remember the specifics? Probably not.”

Typos are in the original, and by “product,” it clearly means ‘produce’ “more of an impact.”

The MHI member’s message above, and another prior to this one quoted above, was a request that makes good sense.  So, we’re happy to be fair and balanced on this, or any other matter.  We want to be responsive to all perspectives, as much as is practically possible (given time or other constraints).

Let me stress anew, that MHI is routinely given an opportunity to express themselves.

As background, let’s note that I explained to the quoted writer/MHI member above in the first message exchange that we had already published the MHARR budget on a prior occasion.

Keep in mind that MHI claims to (from MHI website, Supplier’s Division page):

MHI is the only national organization representing all segments of manufactured housing industry.”

Compare that to what MHARR states as their focus (from their recent emailed news release).

MHARR is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.”

Here’s where some of our industry colleagues who publish opinion columns miss the factual boat on MHARR.  MHARR does not, and never has to date, claimed to be all things to all segments of the industry.  By contrast, MHI does make that claim.

So, when MHARR is tackling an issue that goes beyond the immediate interests of a member producer of HUD Code homes, they are going over-and-above their mission.

That said, here are both the info published about Richard A. “Dick” Jennison and the SVP for Government Affairs (lobbyist) at MHI and one about Danny Ghorbani and M. Mark Weiss at MHARR from the same year, each one following the other.


This and what follows are records from MHI and MHARR form 990, obtained from GuideStar.  Gross Reciepts – MHI 3, 258, 271 in 2014.



Compare MHI and MHARR Expenses



Screen capture from selected range, from MHI’s form 990, MHARR’s matching information follows later below.



As was noted in the 400-word executive summary, linked here, MHI gets about 6-7 times the budget that MHARR does.  Our reporting was accurate.


Compare Executive Pay from MHI, above, to MHARR, below. Each is from that operation’s own 990 budget filing with the IRS.

Ask yourself and answer the following.  Among the national associations, MHI alone claims to represent all aspects of manufactured housing.

Did they meet their publicly promised goal of passing Preserving Access to Manufactured Housing in the 2015-2016 Congressional session?   Note that as recently as this past weekend, our operation has supported that effort, but let’s be candid – they’ve clearly failed to hit that objective.

MHI claims to ‘have clout,’ at doing precisely what in Washington, D.C.?  Has MHI been able to get Pam Danner to budge at HUD over the on-site completion rule? Did MHI get DOE to modify their proposals?  Why has an award-winning MHI retailer come out in support of MHARR’s positions, rather than MHI’s?


At the 2016 Tunica Show, president of award-winning Dick Moore Housing, Bob Crawford (l) called for a new post-production association, because he said that MHI wasn’t getting the job done. At that same panel discussion, Frank Rolfe said that his source in Congress told him that MHI was not going to be able to pass Preserving Access into law, Rolfe proved right – even though Dick Jennison had promised a live audience a year earlier that MHI would get the bill they’ve now worked on for 5 years done.  MHI award winner, Marty Lavin (not in photo above), recently sounded off publicly against MHI’s latest study, see that column, linked here.  

Believe me, I get it that members of a club – one that does offer useful networking – don’t want to see their club questioned.

kurt-kelly-american-insurance-agency-aia 50x50

Kurt Kelley.

But which is more important to the industry, or even to MHI members?  To have ‘a feel good moment,’ or to actually accomplish something in Washington, D.C. that could yield billions more in profits for the industry?  To me, this is a no-brainer.  Or as a popular speaker, writer, and active association pro has said:

There’s nothing mean or villainous about stating the truth.
In fact, most appreciate it when you do

– Kurt Kelley, JD, manufactured housing industry veteran, financial services provider.


In the Video above with Frank Rolfe, Bob Crawford says that the state associations do an excellent job, but that MHI is not nearly as good at accomplishing their goals. Crawford says the industry needs it, a clear vote of no-confidence on MHI working effectively “for the health and well being of our industry,” it is, he said, “sorely needed by this industry.” Notice: we have Dick Jennison on a not yet produced video, promising a live audience of MH pros that Preserving Access would pass. Why was so much time spent on discussing ‘version 4’ of “Preserving Access” at MHI’s last meeting, when DTS and other hot-button issues are potentially far more valuable to the industry as a whole?

All things considered (pardon the NPR pun), who is doing what for the industry – and at what cost/benefit – at the national association level, MHI or MHARR?

We Provide, You Decide.”  ©

Other Timely Items…

For the latest, and most popular and comprehensive industry news, see the Daily Business News.

For MHI award-winning retailer, Doug Gorman’s take on what MHI’s position should be on Pam Danner, please see that column by Gorman, linked here. ##

(Image credits are as shown above.)


Standing Room Only seminars are scheduled for the 2017 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.