Archive

Archive for the ‘Manufactured Housing Industry Education’ Category

Discrimination!

February 10th, 2017 1 comment

Martin Luther King Jr. Day was beyond busy for an already busy operation here. So, what was conceived as a Masthead post weeks ago, will finally happen today.

IfYouCantFlyRunIfYouCantRunWalkKeepMovingForwardDr.-Martin-Luther-King-Tribute-BeforeITsNewsPostedManufacuredHousingIndustryMastheadCommentaryMHProNews

Image credit, Before It’s News.

Each of us have flaws, and Dr. King was no exception. Nevertheless, his bold leadership and lessons ought to be studied.  He should inspire our industry and manufactured home owners too. King looked discrimination in the eye, called it out repeatedly, and protested peacefully in order to effect change.

His protests were media covered events.

King wisely shunned riots and violence. Through writing, public speaking, organization, legal, lobbying and other action, King won over hearts, minds and the money needed to carry on.

When you look at America today vs. 50 years ago, it’s a very different nation. A far better one.

Analogies Limp

Analogies are useful, but all analogies are imperfect and limp to some degree. This Dr. King analogy applied to MH limps some too. But the lessons for our industry are absolutely relevant.

Given the huge need for affordable housing – and our MH Industry’s unique ability to fill that need – we must also admit that we’ll never fully tap that ability until we beat the discrmination that holds our industry in chains.

breaking-chains-masthead-blog-shutterstock-mhpronews-unlocking-minds-key-to-advance-

Image credit, MHProNews.

Manufactured home owners and businesses suffer from subtle to tremendous discrimination. The playing field had been so unlevel for so long, that too many in our professional ranks grumble but accept the status quo, rather than resist it.

You can see the ignorant bias against MH in issues such as:

  • Media coverage of MH, often slanted against us, with disrespectful verbiage too.
  • Regulatory overreach by HUD, others.
  • The Duty to Serve. The GSEs, with the FHFA’s cover, have long treated manufactured homes unequally.  We beg for scraps due us by law in 2008, why?
  • Anti-MH NIMBY slows or stops new manufactured home placements and developments, and the list could go on.

Today’s made-for-television protesters-for-hire, or rent-a-riot troublemakers aren’t what The Masthead is suggesting for manufactured housing professionals and homeowners; nor is it what Dr. King used.

Prudent, planned action is the ticket.

LaurieMercurioWisconsinHousingAllianceTomorrowsHomeFoundationManufacturedHomeLivingNews

Associations in Action

Tomorrow’s Homes is an example of good deeds deserving of good publicity.

JD Harper lead AMHA members beating back a discriminatory tax plan in his state is another.

JDHarpercreditLinkedIn-postedMastheadMHProNews-

JD Harper, photo credit, Linkedin.

When we ask for and get useful comments from association executives, like Andrea Reichman’s useful statements on mobile home fires, and how those relate to manufactured housing. Each step taken to debunk myths, when done repeatedly, could make a big difference for our industry with the media, public officials and the home buying consumers see our homes.

MobileManufacturedHomeFireMythsgoUpinSmokecreditLinkedInAndreaReichman-postedmhlivingnews

Andrea Reichman, OMHA, photo credit, LinkedIn.

Important Questions for YOU

How many associations are using their Capitol Day visits as media events? How is NY Housing’s House on the Hill media day going?

As even these quick examples reflect, there are good examples in our industry, as well as numerous professionals with good ideas.

Education, protests, lobbying, legal and other forms of positive as well as protective steps are needed, don’t you agree?

We hereby invite your input on this topic of discrimination against manufactured housing and manufactured home owners.

WhatSayYouOnThisTopic

Text Graphic, MHProNews.

Q1. What do you see as discriminatory against manufactured housing and/or manufactured home owners?

Q2. How do you think the professionals of our industry ought to respond?

Please email me your thoughts, and clearly indicate if you’re sending it on or off the record. Subject line: MH Discrimination.

What say you? ##

(Image credits are as shown above.)

LATonyKovachPresentingIndustryMembers-MHProNews

Tony will be presenting at the 2017 Tunica MH Show March 27 on the subject of successfully engaging the media.

By L. A. ‘Tony’ Kovach.

 

Frank, Frustrations, and Free Enterprise February in MHLand, 2017

February 6th, 2017 No comments

Let’s be frank.  As nice as a roughly 15% growth of 2016 over 2015 is, manufactured housing could be several times larger than its current annual shipment rates.

triadfinancialservices_200x200_allwedo bannerad 2

Sponsor of MHProNews, to learn more, please click banner above.

The Trump Administration which is touting more pro-business postures, offers the manufactured housing industry an amazing opportunity.

Will the free enterprise solutions to the affordable housing crisis – that manufactured homes uniquely offers – be capitalized upon?

Stay tuned…

 

 

MODs and HUDS

No one in media or trade publishing covers prefab, modular and manufactured housing in as much depth and frequency as MHProNews and MHLivingNews do.  We are also by far the most read, and most trusted source for Industry News Tips and Views Pros Can Use.  ©

Every segment of the factory-crafted home market should periodically step back and see the broader picture.

Those in MHLand ought not overlook the rising role of modular housing in the marketplace, many do get it now.

The reverse is also true.  Each side of factory-built homes represents a vital option for housing seekers.

manufacturedhousingannualshipmentstoothachecredits-manufacturedhousingindustrymastheadcommentary-mhpronews

Image and negative news holds the MH industry back. But that’s an educational issue, as Chet Murphree and James McGee said on camera over a year ago. We now know that the 2016 new MH shipment totals were over 80,000.  But that is still a shadow of what the industry produced in the 90s or early 2000s. Given the affordable housing crisis, many may see the potential to hit 300,000 or 400,000 or even 500,000 annual shipments can be done in a sustainable fashion.  That will occur more rapidly when systemic changes are made by serious manufactured home players, acting on the local and regional levels.

In some ways, modular construction faces fewer stigmas, something that exclusive modular producers and their associations often highlight. Oh, that they would see the wisdom for uplifting all facets of factory-built homes.  It’s a wiser path for all. MODs and HUDs ought not to be I conflict, they ought to complement each other.  It’s doable, factually, as this linked video interview demonstrates.

Currently HUDs far outpace SF modular production.  But that could change, and if more large modular projects with MF use are considered, the who is the larger segment of factory crafted homes question deserves a closer look.

FrankRolfeBlastsManufacturedHousingInstituteMHILogoMHURVHorizonsPostedManufacturedHousingIndustryDailyBusinessNewsWeeklyRecapMHProNews

As the weekend Masthead commentary on the Rolfe Blasts MHI report reflected, it’s not about blasting for the sake of attack.  Its about identifying patterns of activity, and how they can be improved, for the benefit of all. The screen capture above is from the Daily Business News, click here or above to see that read, red hot report.

The frustrations of what holds back the industry are self-evident.  Frank Rolfe said it well when he stated, “Probably the greatest enemy to the growth of the mobile home park industry into a mainstream form of real estate investment is … our industry itself.”  That’s true, not only for the community sector, but for the reset of factory built housing – HUD Code and modular.

claytonhomes_mhc-haveitbuilt_200x200_v1 1

MHProNews sponsor, to learn more, click the banner ad above.

But there are external challenges aplenty. This months featured articles reflect the obstacles and opportunities that exist.  There are news reports, products, events, services and more in store in dozens of February articles listed below.

As we noted in the weekend Masthead, it is long past due for the industry’s various voices to sit down and candidly, privately sort out how to create more cohesion and inclusion.  This writer tried for over a year privately to address issues that finally needed to go public.  Perhaps, under the growing scrutiny of industry voices like Rolfe’s and others, the players will take the prudential steps necessary.

Until then and beyond, MHProNews and our sister site, MHLivingNews marches on.

Knowledge is potential power, and promoting knowledge is powerful too. So, with no further adieu, the Featured Articles and Reports for Frank, Frustrations, and Free Enterprise February in MHLand, 2017 are below.

 

McGlinchey Stafford Survey of Latest Manufactured Housing Legal Decisions

by Marc Lifeset, JD
MarcLifesetJDMcGlincheyStaffordmanufacturedhousinglaw-postedManufacturedHousingIndustryMHProNews-50x50McGlinchey Stafford is proud to provide the Manufactured Housing Update to the manufactured housing industry.
Read more…

 

Faster New Home Sale$ Growth, Getting the “Total Package”

StanPosey-SunshineHomes-Redbay-Alabamaby Stan Posey
Industry projections are that new manufactured home shipments in 2016 will be up about 10 to 12 percent over 2015.
Read more…

 

Publication Flip-Flops on UMH, NPR Effect in Play

by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNews

UMH Properties (NYSE: UMH) celebrated its 50th anniversary at the New York Stock Exchange last week, including ringing the closing bell.
Read more…

 

Security Mortgage Group Finances $10,007,000 for Several Communities in one week

by Security Mortgage Group
SecurityMortgageGroupManufacturedHomeCommunityLoansCommericalMortgageBrokersMHProNews
ROCHESTER, N.Y. – Security Mortgage Group
, a national award-winning MH Community lending broker, is pleased to have recently provided $10,007,000 in financing in one week for several manufactured home communities nationwide.
Read more…

 

“An Elephant Ass,” Understanding GSEs, Duty to Serve, Manufactured Home Lending

by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

The manufactured homes chattel lending market poses challenges and risks for the enterprises
Read more…

 

Cordray Defiant, Says Trump Won’t Change Agency

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsConsumer Financial Protection Bureau (CFPB) Director Richard Cordray has finally spoken in the wake of President Trump’s inauguration, per the LA Times.
Read more…

 

Northpoint Commercial Finance Expands Field Sales Organization

by Northpoint Commercial Finance
NorthPointcommercialFinance-logo-postedomMHProNewsAlpharetta, GA, January 30, 2017 – Northpoint Commercial Finance, a diversified inventory finance lender, is pleased to announce the hiring of three additional Directors of Business Development.
Read more…

 

Tiny Prefab Builder Takes His Show on the Road

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsPatrick Kennedy, owner of Panoramic Interests, a San Francisco, California based developer specializing in prefab homes, believes he has a partial solution to the Bay Area’s chronic homelessness problem. Read more…

 

Clayton Homes commemorates business milestone with 60th Anniversary Home Berkshire Hathaway homebuilder unveils special edition home model in 2016

by Clayton Homes
ClaytonHomes-logo-50x50MARYVILLE, Tenn. — Clayton Homes, one of the largest builders of manufactured, modular and site-built homes combined, designed a special edition manufactured home to celebrate 60 years in business.
Read more…

 

It’s all in the questions

by Tim Connor

tim-connor-mhmsm-com

Over the years, I have considered the difference between people who consistently do well in life – their careers and relationships and people who struggle.
Read more…

 

U.S. Existing Homes Sales Rise in December, MH Industry Response

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsData from the National Association of Realtors (NAR) shows that home sales continued their growth in December, as more buyers reached the market before the end of the year.
Read more…

 

2017 Tunica Manufactured Home Updates

by Tunica Show
tunicashow2017A RIVER CUTS THROUGH A ROCK NOT BECAUSE OF ITS POWER BUT ITS PERSISTENCE…
Read more…

 

Industry Should Stay the Course in Duty to Serve Efforts

by Jim Ayotte
JimAyotteFloridaManufacturedHousingAssociationFMHA-IndustryVoices-ManufacturedHousingIndustryCommentaryMHProNews50x50I appreciate the way that MHAAR respectfully criticized my commentary on the Federal Housing Finance Agency’s (FHFA’s) final rule to implement the “Duty to Serve” (DTS) requirements as being “far too charitable,” but the criticism was misdirected.
Read more…

 

Security Mortgage Group Finances 80,032,500 for Several Communities

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsRochester, New York-based Security Mortgage Group, a national award-winning MH Community lending broker, has provided $80,032,500 in financing for several manufactured home communities throughout the nation over the last few months.
Read more…

 

“All Things Considered???”

by Industry Voice
IV-IndustryVoicePostedMHProNews-50x50aPerhaps it’s too much to ask a “news” show called “All Things Considered” to actually consider “all things” or, at least “all things” concerning the subjects they choose to consider.  After all, “all” covers a lot of ground.
Read more…

 

Jim Visser Honored, the Journal of Manufactured Housing now History

by Soheyla Kovach.

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

The publisher of The Journal of Manufactured and Modular Housing, Jim Visser, was honored at the 2017 Louisville Manufactured Housing Show with the framed ‘thank you’ document, shown in the photo at the left.
Read more…

 

County Levies Stiff Fine in Dakota, as Trump Primes XL Pipeline

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a case that dates back to 2014, Williams County, North Dakota officials have re-instituted a $1.2 million fine against Western Petroleum LLC and its parent company, Pilot Thomas Logistics.
Read more…

 

Is your life purpose: what you have, what you do or who you are?

by Tim Connor
tim-connor-mhmsm-comMany people in life send mixed messages to their family, customers, employees or even total strangers creating confusion, a lack of trust and yes a lack of integrity with what they believe, stand for or how they will be remembered or even who they really are.
Read more…

 

“Stop, Thief!”

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNews of a theft in Purcell, Oklahoma, indicate arrest warrants are outstanding for a man and woman charged in McClain County District Court with knowingly concealing stolen property.
Read more…

 

Trump’s Regulation Cuts Could Have Major Impact on MH

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThroughout the 2016 presidential campaign, Donald Trump was very clear on one thing he wanted to change – regulations. Read more…

 

Flemming Was His Name

By Greg McClanahan
I wanted to share a few thoughts about what I think is a key element to achieving successful outcomes in our lives and in our business activities.
Read more…

 

Buffett Supports Trump Picks, Soros Has Other Ideas

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsAs President Donald Trump enters his first full week of office, his cabinet picks remain the front and center topics of discussion.
Read more…

 

Tough Times for Tiny Home Builders

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhile tiny homes may be all the rage in popular culture, local governments and regulations have made things tough in Washington State.
Read more…

 

Life changing moments in 2017

byTim Connor

tim-connor-mhmsm-com

Ever notice how a person’s life can change from one minute to the next?
Read more…

 

Tornadoes, Severe Weather Ravage South, Misconceptions Abound

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe southern U.S. was severely affected this weekend, as tornadoes and storms destroyed homes, injured dozens and killed 16.
Read more…

 

 

 

 

 

 

Frank Rolfe, Darren Krolewski, MHI and Media Engagement

February 5th, 2017 No comments

The Top Line – Media Engagement Matters to Your Operation’s Bottom Line. That’s why this issue matter$ to you.

In another exclusive report from the manufactured home industry’s largest and most trusted news source for professionals, MHProNews published extensive comments by Frank Rolfe, Darren Krolewski and others on the issue of MHI and Media Engagement.

FrankRolfeBlastsManufacturedHousingInstituteMHILogoMHURVHorizonsPostedManufacturedHousingIndustryDailyBusinessNewsWeeklyRecapMHProNews

Screen capture from the Daily Business News, click here or above to see that read, red hot report.

Let’s begin a focused commentary by saying that every word published from every source in Matthew J. Silver’s hot article, entitled:

Frank Rolfe Blasts MHI for Poor Media Engagement, Industry Reactions

each quote spotlighted an important aspect to this issue. 

For keen readers of Frank Rolfe Blasts MHI for Poor Media Engagement, Industry Reactions, please note that while Rolfe was blasting MHI’s news media practices and Darren Krolewski was defending them, each made cogent points, and both had penetrating insights.

Let’s also stipulate that the Manufactured Housing Institute’s (MHI) challenges in working with the news media are not to be underestimated. Rolfe is 100% correct in saying (paraphrase) that a reporter can be hard charging. A journalist might be on the attack from the moment an interview begins.

Darren Krolewski is right in saying there is so much more bad news than good.

Krolewski observation begs the question. Should it be so?  

ManufacturedHomeOwnerSatisfactionSurveyMHLivingNewsManufacturedHomeLivingNews-postedMastheadBlogMHProNews-

The flip of Krolewski point out ought to be, this: isn’t there in fact more good news than bad? So isn’t the issue that the good news isn’t being shared enough?  We in MHLand should be loud and proud! Fact-based reports like the one above belie the pictures that NPR or MHAction present. Are there bad or problematic actors in the industry? Sure, and MHPros routinely condemn those who harm MH home owners and the industry’s image, see Industry Voices.

 

matthew-silver-daily-business-news-mhpronews-com1

Matthew Silver.

In Matthew Silver’s article, we did not use all of Rolfe’s words, nor all of Krolewski’s.

In every article, in most videos, there are things as a writer or editor that you must leave out, so that the report or video is digestible.

That said, unlike any mainstream news source you could point to, MHProNews will in the coming days publish Rolfe’s, Krolewski’s and others full on-the-record comments, within the scope of our editorial guidelines. Their words will appear on Industry Voices. There is a lot of posting to do on the popular Industry Voices blog, on a variety of topics. Those voices are your industry’s peers. So please do stay tuned.

CritiqueIsVisibleEncouragesIndividualsRaiseStandardsFocusRedraftingDavidDidau-creditPinterest-postedMastheadBlogMHProNews

Image credit, Pinterest.

Let’s preview what Krolewski said that was not published yesterday, and the reason why, because it was demonstrably topspin. We’ll get to that after a brief background on how Krolewski and I met, because it is very relevant to this media engagement topic.

 Media Engagement — Background on meeting Darren Krolewski

First, Darren and I have known each other for about eleven years. I met him while doing a project with a sizable MHC operation; he and his dad – BJ Krol – came to do an evaluation of two regions for that community owner and a manufacturer working with them. One of the regions in BJ and Darren’s report was being managed by another person at that same company, the other regional supervisor was me. I still have the report, call me if you are curious to see/discuss it.

IfeelthatHonestyAlwaysWorksBobbyUnserLifehack-postedMastheadBlogMHProNews

Image credit as shown above.

Summary?  My team’s region was highly praised, and BTW, our smaller region outperformed two other larger, better funded regions combined.

chicago-sun-times-news-group-and-moxie-magazine2-on-l.a.tony.kovach-manufactured-housing-mhc-md.com-

The bottom right magazine story is from the project that BJ Krol and his son Darren came to evaluate. The article on the left was published in the Chicago Sun Times Newsgroup – that was for a project with a different client. Each point to the value of media engagement. Proper, honest Media engagement pay$. But it requires a solid foundation first! The media doesn’t want fluff, they want interesting, ‘red meat.’

Part of that project was about my personal efforts at media engagement on behalf of that MHC. My team took a backsliding region, with a problematic reputation in the broader community and region. We turned it around in under a year (again, I have the records, and glowing references). The local news media sat up and took notice! Why?

Because about 8 years before Rolfe’s 2014 NYTimes article, we invited the media in.

The first big published story in the regional press read so well overall (see image at the left), that it might have looked to some like an advertorial.

But we paid nothing.  We promised nada. We wrote not a word of it, but we did share visual elements, which they gladly accepted and many of which they used.

That regional magazine’s report glowed. Why?

Because residents were happy, and what was a kind of grungy locale before, had became a neighborhood. It was how you turn 2 stars into 3.5 on a modest budget. That MH community became a really good place to live. Revenue, collections, sales all improved dramatically. There’s more than one comment on my LinkedIn profile, one from a local pro in that same market, who describes it in his own words.

Media engagement wasn’t the first thing, it was a middle step, after several other were taken.

I think Krolewski will back up the above, because he’s a good guy, and also because we have the

BJKrol-MarketIngenuity-MHC-MD-LATonyKovach-com-

Darren’s father, BJ Krol – wrote in his report, that the work we did with those communities and the media was “light years ahead” of others, and that it was ‘a breath of fresh air.’

documentation, some of which came from him and his father, BJ.

 

So when Frank Rolfe and his partners buy and improve a community, I get it! We applaud professionals like Rolfe, Lamb, UMH, ROCs or many others who invest and improve the communities they aquire.

That personal/professional experience is one of several reasons why we don’t body slam him on terminology, because overall, Rolfe’s doing a lot of good.

Do I wish – and think it’s to Rolfe’s and the industry’s best interests – that he’d adopt proper nomenclature? Absolutely. He and I have had that discussion, more than once. 😎

Back to Darren and his Comment we edited out

With that segue in place, here’s part of what was left out of Matthew Silver’s linked report:

DarrenKrolewskiMHVillageDataComp=PostedMastheadBlogMHProNews

Darren Krolewski, MHVillage, DataComp.

As an MHI member I think that the organization is moving in a positive direction with bringing on a VP of Communications and some of the work that has been done in recent months to elevate the image of our industry.” – Darren KrolewskI.

Sorry, I respect and like Darren, but that was pure top-spin, so we left that out, while keeping his salient points. MHI is demonstrably not moving in a good direction on communications.  The problems Rolfe cited in Silver’s report began before, and continue after MHI’s new communications VP came on the scene.

Frank Rolfe is far from alone in saying what he has. It does MHI – and the industry at large – no good to praise them on something they’re not moving in a good direction on.

Let’s use an analogy.

Do you praise an employee or agent for the mistake they routinely repeat?

TruthIsPowerfulAndPrevailsSojournerTruthLifehackpostedMastheadBlogMHProNews

Image credit is as shown above.

Tim Connor says you get more of the behavior that you reward. Of course!

PeopleDontWantToHeartheTruthDontWantTheirIllusionsDestroyed-FriedrichNietzschePinterest-postedMastheadBlogMHProNews

Image credit, Pinterest.

You can encourage someone – or a group – by giving them high fives for where it is merited. So, paraphrasing what Rolfe said, MHI has some nice people. All of us can be nice, all of us can do good. God doesn’t make junk. There is plenty of education, and talent available. There are keepers at MHI.

But when the same mistakes keep getting repeated, even after the VP of communications comes in, there’s a problem.

Displeasure of how MHI handles the media is a comment Rolfe says he hears from MH community owners, and we hear that from MHC and other industry pros too.  We hear it from MHI members, and others in the industry. We hear it from MHI ‘insiders’ too…

The anecdote Silver used about an MHI member laughing publicly at someone who questioned their handling of the NPR story was included in the story, because it speaks volumes.

Own and Correct and Error, When Possible

When I goofed last weekend, I owned it. That should apply to us all. There is none of us – poor, rich or in between – who can claim perfection. All of us can and should learn, from others, and from mistakes – our own goofs, or the errors of others.

Which brings us back to the importance of proper media engagement. The Masthead applauds Rolfe for sounding off on an important issue.

But let me applaud Matthew Silver’s important report for this gem. Let’s quote in brown that brief but potent section in MHProNews assignments editor Silver’s narrative.

 

matthew-silver-daily-business-news-mhpronews-comThe Industry’s Irony…

What overly sensitive professionals may miss in industry-politics charged issues are what largely unites the industry.  Rolfe, Dare, Fath, Kelley, Krolewski and Kovach – all these and other voices not cited in this report want to see the industry grow.

So why aren’t critiques of MHI taken and given in that spirit of the search for a path for long-term, mutual growth?”

MHInoReportersJournalistsSignManufacturedHousingInstituteMHILogoPhotoByManufacturedHousingIndustryDailyBusinessNewsMHProNews300x474a

Photo credit, MHProNews.

It’s long overdue for MHI to get over whatever it is that keeps them from listening and engaging – not only the media – but also with their own members. Going to MHI meetings are often like going to a lecture.  Why? Where’s the listening? Neither this Masthead writer nor others who critique MHI are saying ‘blow the association up.’  Todd Lamb’s quote in the Silver’s report was clearly meant to encourage them.

Should “MHI Task Forces” be peopled only by insiders who go along, to get along?  Has MHI asked Rolfe, myself or others who have actual results to point to, to be on a media engagement or educational task force?

I’ve not asked Frank, but I’d be surprised if he was invited in….

Accessible?

Let me draw towards a close with demonstrable examples. Under MHARR’s new president, they have become quite responsive to our questions. Many if not most state associations we ask for comments, ditto. We ask company presidents for comments. We routinely get them, often in short order.

Why not MHI?

Among the many powerful quotes and insight in Silver’s report is this gem from Frank…

FrankRolfeMHURVHorizonsPhotoCreditManufacturedHousingIndustryDailyBusinessNewsMHProNews

Frank Rolfe, photo credit, MHProNews.

When you refuse to talk,” says Rolfe, “it looks to the public like an admission of guilt, and when you refuse to promote your product it looks like you are embarrassed by it.”

We self critique, and as Krolewski and others well know, we as a pro-industry trade publisher listen to the critiques of others. Will key people at MHI listen?

The quote from Rolfe we closed on in Silver’s report, is what MHLivingNews and MHProNews have been doing for years.

Our work has been based on real world experiences. That project Darren and BJ witnessed wasn’t a one-off. We’ve done those kinds of positive things for years. So why doesn’t MHI want to learn about them from us, Rolfe or the many others in the industry who are trying to do it right, but may not be part of the ‘insiders club?’

PeopleCritiqueTheMediaIIfTheyreUncomfortablePresentedJerryFisher=PostedMastheadblogMHProNews

Image credit is as shown above.

Doesn’t MHI want to share those positive experiences with others, so the industry will grow?

We welcome working with anyone who is forward thinking, solution oriented and has good will. We aren’t waiting on MHI or anyone else, but we’d encourage them to be involved with us too.

We will be doing presentations in Tunica on March 17th on the issue of media engagement. Let me encourage MHI to have all of their top people there.  YOU should be there. Because what we’ve done with media engagement and communicating with and as media has produced bottom line results for the majority of those we’ve work with over the years.

The reason MHProNews and MHLivingNews exist is to engage professionals, the media, and the public as media. It’s profitable to engage the media, when it is done properly. Rolfe and others who successfully do media engagement can tell you, it’s not easy, but it pays off.

If you haven’t already see Silver’s red hot report, it is linked here. “We Provide, You Decide.”  © ##

(Image credits are as shown above.)

LATonyKovachPresentingIndustryMembers-MHProNews

While widely known for being the #1 B2B and B2C MH publisher, Tony is also the most endorsed marketing sales management pro in MH consulting, with years of successful experiences in retail and communities. Tony will be presenting at the Tunica MH Show on March 17th on media engagement.  Mark your calander, plan to attend. Stay tuned for details. 

By L. A. ‘Tony’ Kovach.

 

 

 

Correction! Accountability, Politics, Media and Manufactured Housing

January 30th, 2017 No comments

Let’s start with something I will close on.  As a seasoned association executive told the Masthead, they ‘are not in the business of defending bad judgments or bad actors‘ who cause the troubling headlines that impact manufactured housing.  Please, hold that wise thought, as you read what follows…

The Hebrew Scriptures, commonly known by Christians as the Old Testament, tell us numerous historic, thought provoking and inspirational accounts from people’s whose names billions have come to know well.

There is David and Goliath, a reminder that the smaller and weaker can overcome the strong. There is Moses, who Scripture says was initially not a great speaker.  Yet, he rallied his people, and with God’s help, he led them to freedom. There was wise Solomon, Ester, and a host of other women and men who in faith did amazing things, often against great odds.

Let’s tarry for a moment on David.

DavidBathshebaFreeBibleImages-postedMastheadBlogMHProNews

David sent a servant to get Bathsheba, image credit, Free Bible Images.

Once David became king, he was wise and successful.  But he was also tempted – as all of us are – each in

DavidBathshebaSolomon-CreditRealLifeHeros-postedMastheadBlogMHProNews

The son of David and Bathsheba’s illicit union was the historic figure, Solomon. Image credit, Real Life Hereos.

our unique way.  One day, David spotted the lovely Bathsheba (“Bat Sheva,” in Hebrew), and “took her” unlawfully.  Once he realized that the crime he committed was going to be exposed, he plotted to have her husband Uriah killed.  Once that murderous deed was done, David took Bathsheba as his wife, one of the many wives the king enjoyed.

This very human David is held up for Christians and Jews alike as a model, why?

David sinned, his evil plot was quietly exposed. He repented and sincerely begged God for forgiveness.

David was accountable; and even the great king took his correction.  For that and his many brave and good deeds, he is cited in Scripture as “Beloved” of God.  Beloved is also the meaning of David’s name in Hebrew.

In our modern times, as then, people are “found out.”

Mistakes, misstatements, plots, and evil deeds are exposed.

Did your mama ever tell you to act in private as if everything you did would end up on the front page of the New York Times?  In the age of whistleblowers, WikiLeaks and an often agenda-driven media, rest assured that any misstep – real or imagined – can become someone’s

  • headline,
  • viral video,
  • or social media post.
MamaToldYouToActSpeakLikeAnythingYouDoSayMighttEndUpHeadlineNewYorkTimes-postedMastheadBlogMHProNews

Is accountability a curse, or a blessing in disguise?

Politics, News, the Media and Manufactured Housing

NPR previously reported on the automotive world that the “National Safety Council…says it currently estimates that last year, “38,300 people were killed on U.S. roads, and 4.4 million were seriously injured, meaning 2015 likely was the deadliest driving year since 2008.””

The odds of a car occupant dying in a transportation accident were 1 in 47,718 in 2013, said the Insurance Information Institute.

Now, let’s compare that to mobile and manufactured home fatalities.

triadfinancialservices_200x200_allwedo bannerad 2

MHProNews Sponsor, for more information, click the banner above. For other MHProNews sponsors, see the right hand column.

Per ResearchGate, between 1985 and 2007, some “43.2% (536 of 1240) of US tornado fatalities occurred in mobile homes.” We industry professionals must note, that they – as is sadly common in the media – make no distinction between HUD Code manufactured homes, and pre-HUD Code mobile homes.

So, based upon those numbers – on average, during a roughly 22 year period covered by their study – 24.36 souls died each year who lived in a mobile or manufactured home.

The BBC reported in September of 2013, that some 20,000,000 Americans lived in mobile or manufactured homes.  That number might be low, so we found it useful for the following calculation.

Based upon the BBC’s numbers that some 20 million Americans are living in an MH, the odds are 833,333 to 1 in an MH resident’s favor that they won’t die in a mobile or manufactured home during a tornado.

To rephrase, that means that during those years, those living in a mobile and manufactured home are some 17.46 times safer (less likely) to die in their home during a tornado, then they are likely to die in their vehicle due to a fatal auto accident.

Yes, those numbers are not precise, but they are close enough to have real meaning for anyone seeking the truth.

The truth properly told ought to be an essential part of how we define ourselves.

No one I know is giving up their car due to the most recent auto fatality reported.  Deaths in cars are accepted, a sad reality of contemporary life.  The risk is accepted in exchange for the value of mobility.

When NPR’s report on auto deaths hit the media, it wasn’t the sensation that their recent reports on mobile home parks and MH Living were. Why is that, please?  Because for far too long, the industry has either taken it on the chin, or has made weak arguments that third parties doing research could poke holes in.

nortpointcommecialfinance_manufacturedhomelending200x200new6

MHProNews Sponsor, for more information, click the banner above. For other MHProNews sponsors, see the right hand column.

Of course, there is more to the safety of manufactured homes than the facts above, and we’ll dig into that more with another report planned soon.

But the initial bottom-line takeaway for the moment is this. The odds are wildly in the favor of those living in a mobile or manufactured home that they won’t die in a severe windstorm.

Please note that our various reports and videos on the subject of windstorms – including tornadoes and hurricanes – on MHLivingNews now score at or near the top of Google searches.

Note too that one of those ‘hits’ on the search was a scorching rebuke of an inaccurate claim made by MHI back in 1991 (see graphic, below).  That should give all in MH today reason for pause.  Industry pros ought to think beyond today, looking to the present and future impact of their choices. Good-or-bad news hangs around for years and years online. You never know when it will pop-up, as the example linked above vividly demonstrates.  That’s why we believe that MHI – or any association or business – ought to carefully frame their responses and their own postings.

It’s also why no group can afford to take a totally insulated view. A narrowly decided action can hurt those who made a decision, and in a relatively small industry such as manufactured homes, many others besides.

NOAAERLNationalSevereStormsLabNormanOKHaroldBrookMobileHomeTornadoFatalities-postedMastheadBlogMHProNews_001

See link, above.

On MHLivingNews, related reports and videos, we strive to provide accurate information, including safety tips.

TornadoesManufacturedHomesWindstormsGoogleSearchGraphicpostedMHProNews

Google search results on 1.29.2017.  The ongoing efforts of MHLivingNews and MHProNews are paying off online.  They can be accelerated, given more industry support and involvement.

The top story in the Google search is this one:

https://www.manufacturedhomelivingnews.com/the-manufactured-homes-tornadoes-and-windstorms-the-story-not-being-told-by-most-in-the-media-lives-saved-with-proper-installation/

Here’s the take away from this part of today’s Masthead.

Accuracy and Accountability are Important for Better Understanding, Credibility and Greater Acceptance.

mostneverconsideredwhathouseisneedlesslypoorthinkhaveonelikeneighborshenrydavidthoreau-manufacturedhomes-manufacturedhousingindustry-mhpronews-mhlivingnews

AccuracyAccountabilityImportantBetterUnderstandingCrediblityGreaterAcceptanceMHProNews

Graphic credits of the above, MHProNews. 

Accountability, MH and the Media

We’re continuing to gather input from industry professionals on the issue of the NPR’s arguably ignorant, sloppy or biased (take your pick…) reporting of mobile/manufactured home communities.

Among the comments sent for publication is one from the president of a large and respected operation in our industry.  To sum that up, he says on-the-record that he welcomes accountability for his company.

LargeMHCompanyPresidentWelcomesNewsAccountabilityMHProNews

Text image credit, MHProNews.

He welcomes the media to look fairly into his operation.

Wow!  Three cheers for him and his team.

sunshinehomes-mhpronews

MHProNews Sponsor, for more information, click the banner above. For other MHProNews sponsors, see the right hand column.

If more in our industry would seriously take on the value of accountability, let me guarantee you right now that our industry could watch its sales rapidly rise back into the 6 figures a year range.  We’ve said for years, that our potential is no less than 500,000 homes a year, not the relatively modest 80,000 (+/-) achieved in 2016.

Remember. All sales are local. Your location’s results are part of that national total. A favorable local view of our products and services will  in time yield more well qualified customers for you and your operation.

Its just common sense.

Education.  Accurate information.  Accountability.

All of these principles and others of integrity are necessary for our industry to reclaim the kind of sales levels we once enjoyed, and could surpass, given more professionals supporting good PEP messaging.  The public must understand why they can save so much money on a manufactured home, that it’s an appealing and amazing housing option.

PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews

Text credit, MHProNews.

The industry can’t accomplish that through shortcuts.

Nor should any savvy pro want to take shortcuts.

The DTS report published Saturday – see this link or from the graphic below – is a must-read for any industry professional who wants a more comprehensive view of that issue, and the links from that report deserve to be followed and considered too.

As noted at the end of that post, we will be publishing the full comments of all of those thoughtfully shared their professional insights and perspectives.  Who else in the MH world is doing as comprehensive a job in reporting?

ElephantAssGSEFannieFreddieFHFAPostedDailyBusinessNewsMHProNews

Collage credit, MHProNews, logos are those of their respective organization, and are shown here under fair use guidelines.,/i>

Accountability and Correction

We routinely get feedback from state and community association leaders, as well as business professionals from operations of all sizes. Those on-the-record comments and insights are shared with you, our readers.

ROC-banner-ad-posted-on-mhpronews-com

MHProNews Sponsor, for more information, click the banner above. For other MHProNews sponsors, see the right hand column.

We also invite both national associations to share their views on issues of the day, as those who are bcc’d on the messages to MHI requesting their input know.  When MHI doesn’t opt to respond, we routinely share their published comments instead. Consider that as modest, polite call for those in Arlington to be more responsive, because as a member and as a pro-industry trade publisher, they ought to be ready, willing and able to express and defend their positions.

After all, we as pro-Industry trade media are looking to advance the industry, which is also the ideal that an association should be striving for too.

That same principle holds true for us, we too are accountable.

Among those we quoted in the Duty to Serve/GSE report linked above is Titus Dare.  Titus holds a very different view from my own in politics, as Dare’s statement on Dr. Ben Carson compared to the Masthead’s (mine) underscore.

One of Titus’ linked articles chides/admonishes me, and at other times applauds some of my published perspectives.

The point?  We – nor anyone else in our industry – should not be afraid of an honest critique. We all have to take the good, along with the tough.

That said, let me now correct myself.

The glitch in our Saturday eblast (emailed news update) was all “my bad.”  Sorry, truly, sorry!  I do the tech part of our popular MHProNews eblast seldom, and perhaps for that reason, I screwed it up.  I should have waited for by truly better half to get back and do it, as she faithfully does.

We all have times when a healthy ‘mea culpa’ is needed.

ErrorFixConfessionMeaCulpaAuugh-MashteadBlogMHProNews600x400

 

Which leads us to the next steps.

Growing the Team and our PEP Impact

We’ve continued to engage and evolve in our trade media platforms.  Before going forward, let me note that The Journal will be missed, as is the Merchandiser and other now-defunct publications. Someone or some group might try to step up and fill that gap. But as the historic note in the link above suggests, trade publishing isn’t a task to be lightly undertaken. If someone does, I’d encourage them to strive to be at least as fair, balanced and accountable as we try to be too.

Without accountability and quality, publishing would only be fluff and promotion of somebody’s something.

Segue aside, let’s look at those next steps.

mhre-banner-ad-posted-on-mhpronews-com-200x200

MHProNews Sponsor, for more information, click the banner above. 

MHLivingNews, MHProNews and our related video and other engagement efforts are slowly turning the tide among a growing number of the professionals and the public.

Along with – and thanks to – our writers and sponsors – we’re continuing to build on years of work, that has lead to our dominating MH trade media.

Watch for upcoming reports and posts…

  • NPR – and manufactured housing, including that company president’s powerful quote mentioned above
  • Tornadoes, media and manufactured housing
  • Published Comments on Industry Voices from MH Professionals on the above

Thanks for checking out what our writing team is doing on the Daily Business News.  Thanks too to all those who make this ongoing effort to define manufactured homes, our industry’s products and services, in their fair and proper light.

Mindful of our starting point,  none of us ought to be ‘in the business of defending bad judgments or bad actors.

We must define ourselves, or others will define us, often to the public’s and our industry’s disadvantage.  We’ll keep hammering that theme home, until the chorus singing it is loud, proud and clear. ##

(Image credits are as shown above.)

TonyKovach-MHProNews-com-

Standing Room Only seminars are scheduled for the 2017 Tunica Manufactured Housing Show. One seminar topic is on MH and media engagement, a “how to.”

By L. A. “Tony” Kovach.

Jiu Jitsu January in Manufactured Homeland, USA

January 10th, 2017 No comments

Stating the obvious brings clarity.

There are direct, indirect and a combination of methods that can be employed to deal with a given challenge — especially when it involves people.

Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals: That was a kind of intellectual jujitsu…”

Almost everyone knows how much the media can help or harm a given business or industry.

BadNewsPaperHeadlinesCreditTheOddessyOnlinePostedManufacturedHousingIndustryCommentaryMHProNews-

Bad News Headlines credit: The Odyssey Online.

Specifically, we know that most media coverage on manufactured housing sadly tends to be more harmful then helpful.

Manufactured housing professionals therefore must be pro-active in teaching the truth about the industry – to professionals as well as to others.  We have a great story, but a complex history means it must be properly told.

Beyond positive messages, the problematic and the misunderstood also must be dealt with.

On the Masthead we’ve long believed – and have practiced for years – that the industry must make public replies to slanted or biased news as often as possible.

In the last half of 2016, MHProNews and MHLivingNews  increased the tempo of routinely engaging

  • states/community associations,
  • both national associations,
  • company leaders,
  • experts, and
  • a variety of industry professionals for comments on a variety of issues.

Some will reply off the record, some won’t reply on-or-off the record, but most others are quite willing to go on-the-record as well as provide useful insights on meaty issues.

MHActionHomePagePavingRoadtoHellManufacturedHousingActionPostedMastheadBlogManufacturedHousingIndustryCommentaryMHProNews

MHAction is just one of several possible examples. They are recruiting members in manufactured home communities. Frank Rolfe and Dave Reynold lead RV Horizons and Equity LifeStyle Properties (ELS) are but two examples of operations that MHAction has targeted. See articles, linked below.

Those comments from you and your peers allow us to increasingly go beyond aggregating news – as useful and important as news aggregation can be – to:

  • generating news,
  • reactions to news,
  • commentary on news.

This is therefore a collaborative effort. Almost everyone who has provided reactions and commentary to us ought to get a glass raised in their honor.  Some of the associations, alphabetically, whose executives have provided us with on-the-record feedback on timely topics include:

Arkansas
California
Florida
Georgia
Indiana
Louisiana
MHARR
Massachusetts
Michigan
Minnesota
Ohio
South Carolina and
Texas

Others beyond those noted have previously shared their timely takes on important issues too.

Properly crafted, new reaction/analysis articles can often rank high on Google. So even an initial media blast looks and is bad, when we’re provided the needed support, the follow up stories can give researchers now and in the future some other perspective to consider.

OzyMediaTrailerParkNationMobileHomesManufacturedHomeProfessionalMHProNews-_001

Do you recall the Ozy Media blast last year?  Thousands in the media and in public policy do. Thus, reaction articles that clear up reporting errors is valuable. Credit, Google search at date time shown, comments and arrows, MHProNews.

That in turn has led to more good-news and favorable stories than the industry has seen in several years.

The essential point is that YOUR bottom-line is either helped-or-harmed by negative or favorable news.

ManufacturedHomeOwnerSatisfactionSurveyMHLivingNewsManufacturedHomeLivingNews-postedMastheadBlogMHProNews-

Fact-based reports like the one above belies the pictures that NPR or MHAction present. Are there bad or problematic actors in the industry? Sure, and MHPros routinely condemn those who harm home owners and the industry’s image, see the articles liked below. 

The other bottom-line is that using jiu-jitsu in journalism can turn lemons into lemonade.

Combined with the kinds of commentary you’ve seen on Industry Voices last year, the comments of experts inside and outside of MHVille (the manufactured home industry, aka manufactured homeland) and you have potent mix that often devastates what others have said and written that is a costly slam on our industry.

NPR Mobile Home Parks Manufactured Home Masthead Blog Commentary, MHProNews.

The number two story under a Google search under news reflects our media release picked up by hundreds of sites, including Digital Journal, as shown. That Digital Journal response to NPR article, is linked here.

2017 Golden Opportunity – Captured or Missed?

For those who have forgotten, the Seattle Times pummeled manufactured housing’s biggest brand for the better part of 2 years.  That firm and Warren Buffett both responded. MHLivingNews and MHProNews did reports, commentary and analysis, under the presumption that an attack on the image of the largest was an attack on all.

Is our industry in for another round of such attacks?  This time, focused on investor owned communities?

NPRMobileHomeParkOwnersCanSpoilAffordableAmericanDreamMHLivingNewMHProNews

These graphics of actual Google searches above demonstrates the value of doing response, reaction, and commentary articles after ‘bad news’ strikes. Scaling these efforts are worth millions in local markets and billions nationally, while protecting MH homeowners’ value and image.

The NPR reports in December and yesterday, along with the MHAction and other higher profile posts suggests that industry opponents or skeptics are engaged. Which is why manufactured housing professionals must be ready too.

PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews

A leading MH state association exec’s mantra we love to share.

Protect Educate Promote (PEP)

In conjunction with sponsors and supporters, MHLivingNews.com and MHProNews.com have worked with others to defend and promote the industry.  If you are invested in this industry in terms of career or dollars, look carefully at those who are supporting our efforts and do business with their services. Their support makes our work possible.

But much more needs to be done.  The results on this page can and should be scaled.

That in turn could increase the value proposition to home owners, attract better qualified customers – those with cash or good credit – and thus yield more sales and profits.

We know this works from actual cases with clients, some of whom have gone on-the-record to share those positive results.

CollageManufacturedHomeLivingNewsMHLivingNewsHomePostedMastheadBlogMHProNews

Collage from MHLivingNews home page. Protecting, Educating and Promoting MHLiving to the public.

The Profitable Struggle Lies Ahead in DC, 2017

Those who oppose a pro-business, pro-growth agenda in Washington, DC are preparing for the hearings and legislation that are now upon us as the Obama era winds down, and the Trump era begins.

We’ll soon see who gains or retains the upper hand. The cold winds of the political establishment resistance will encourage the warmth of pro-growth, job creating ‘drain the swamp’ agenda will ascend. As one of our client firms recently told us, almost all of their retailers and community clients that talk politics were pro-Trump.

It took decades of regulatory increases to get our economy to point of low growth and skyrocketing debt.  So it will take some time to get that pattern reversed, even if the incoming President Trump is successful at getting his legislation swiftly passed.

In the meantime, we in MHVille are not just spectators. We can be part of the process of recovery.

The articles below will show the battles and opportunities that lie ahead.

Keep tuning into the Industry’s first and still only Daily Business News for the latest on the front-lines of what is happening in housing and broad world that impacts our industry, MH homeowners, prospective buyers — and your bottom lines.

LouisvilleShow2017

LouisvilleShow2017

Updates on Louisville and Tunica will be hitting the Corporate Press Releases, stay tuned. More articles will be added by the end of this week to dozens shown below, and keep your eyes on the corporate press release and other modules.

Against this Protect Educate Promote Jiu Jitsu backdrop, with no further adieu, we bring you Featured Articles for January 2017. ##

Featured Articles for January 2017

Todd Lamb on NPR’s ‘Mobile Home Park Owners Can Spoil An Affordable American Dream’
by Todd Lamb

ToddGLambLambInvestments1postedIndustryVoices_ManufacturedHomeCommunities-MHIndustry-MHProNews200x200-144x144Tony, you are the third person sending me this NPR article. I read it and have BIG problems with the way the article was written. Read more…

Anti Community MHAction Targets Frank Rolfe, RV Horizons and ELS
by Soheyla Kovach

s-kSmall-to-large manufactured home community (MHC) operations are no strangers to the ire of anti-investor activists. Read more…

Paul Bradley ROCUSA Reacts, NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream”
By Paul Bradley

paul-bradley-50Part I of the NPR story needed a balanced industry response that came clean first and then provided many real examples how “the charges” are not typical.  Read more…

Shocking Facts! Making 2017 Grrr8 for Communities, Retailers Starts in Louisville!
by Stan Posey

stanposeysunshinehomesfeaturedarticlemanufacturedhousingpronewslouisvillemanufacturedhousingshow2017-50x50Earlier…we wrote at length about the decline in US housing inventory being, in effect, the next crisis for the housing market,” said Myles Udland for Business InsiderRead more…

HUD Announces Record $1.9 Billion in Grants to “End Homelessness”
By RC Williams

rc-williams-mhpronews-dailybusinessnewsOn December 20th, the Department of Housing an Urban Development (HUD) announced that it has awarded a record $1.95 billion to numerous homeless assistance programs across the U.S., including Puerto Rico, Guam, and the U.S. Virgin Islands. Read more…

Kelley Reacts, NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream”
by Kurt Kelley

KurtKellyJDPresidentMobileInsurance-postedIndustryVoicesManufacturedHousingIndustryCommentaryMHProNews-There are bad operators in every industry that disgrace themselves and their fellow industry members. Read more…

Security Mortgage Group Finances $40,853,000 for Communities in a Week
By Soheyla Kovach

s-kSecurity Mortgage Group – a national award-winning MH Community lending broker – provided $40,853,000 in  for several manufactured home communities nationwide, the Daily Business News has learned. Read more…

Congressman Dennis A. Ross’ statement on Dr. Ben Carson for HUD Secretary
By Dennis A. Ross
USCongressmanDennisRoss-RFL15-OfficialPhoto-I fully support President-elect Trump’s appointment of Dr. Ben Carson as the Secretary of the Department of Housing and Urban Development. Read more…

What is the business of America?
By L. A. ‘Tony’ Kovach

tony- kovachBoth America and our industry’s members face a similar set of challenges and opportunities.
Read more…

FHFA, GSEs and the Duty To Serve Manufactured Housing – Mark Weiss, JD – Viewpoint
By Mark Weiss, JD

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-Chattel lending is crucial to the availability of affordable manufactured housing for American families, representing as much as 80% of consumer loans for the purchase of new manufactured homes.
Read more…

Media-Based Attack on Investor-Owned Communities=’The Private Equity Takeover of America’s Neighborhoods’
by Soheyla Kovach

s-kIn the waning days of December, 2016 – and just five days before National Public Radio (NPR) pulled their slanted Mobile Home Park Owners Can Spoil An Affordable American Dream – Washington DC’s The Hill published a column by Kevin Borden and Jonathan Westin.  Read more…

Tim Williams, OMHA, Responds to Issues Raised by NPR Report on Manufactured Home Communities
By Tim Williams

tim-williams-ohio-manufactured-home-associatio-mhpronewsNational Public Radio (NPR) did a two-part report released this week on manufactured home communities, part one of their controversial story – “Mobile Home Park Owners Can Spoil An Affordable American Dream” – including initial manufactured home industry related responses, are linked here.
Read more…

Inside Look – Tricon Capital’s Recent Manufactured Home Community Moves
by RC Williams

rc-williams-mhpronews-dailybusinessnewsToronto, Canada based Tricon Capital Group Inc. (TCN.TO), recently announced that its Tricon Lifestyle Communities (“TLC”) investment vertical has acquired a portfolio of three manufactured housing communities in California comprising a total of 421 residential pads for $30.4 million. Read more…

FHFA Issues Final Rule on Duty to Serve GSEs Will Receive Credit for Chattel Loans
by James R. Ayotte, CAE
JimAyotteFloridaManufacturedHousingAssociationFMHA-IndustryVoices-ManufacturedHousingIndustryCommentary-MHProNews--144x144On December 13, 2016, the Federal Housing Finance Agency (FHFA) issued a final rule to implement the “Duty to Serve” (DTS) requirements.  Read more…

More Investor Moves, Insider Action at Sun Communities
by RC Williams

rc-williams-mhpronews-dailybusinessnewsMore action for Sun Communities Inc. (NYSE:SUI), as investors and insiders are making moves. Read more…

Skeptic on DTS Rule Having Much Short-Term Impact on Manufactured Home Lending
by L. A. ‘Tony’ Kovach

tony- kovachThose who’ve read this column for years know that your Masthead writer is:  Read more…

Paul Bradley on the Pending FHFA Final Duty to Serve Rule
by Paul Bradley

PaulBradleyROCUSA-postedMHProNews-com-75x91-This and Leslie Gooch’s article both push for a chattel pilot in Land Lease Communities; ROC USA is right with them!  Like Gooch, I see the fundamental issue coming down to what we can work out with the GSEs relative to, as she wrote, “reasonable standards for land leases in conjunction with such homes.
Read more…

R2D2? Seriously?
by L. A. “Tony” Kovach

tony- kovachImagine that your garbage collection worker vanished. No one takes that person’s place. Read more…

Open Letter to Dr. Ben Carson – How You Could Lead HUD to Historic Achievements by Ending a Form of Discrimination
by L. A. “Tony” Kovach

tony- kovachTo: Dr. Ben Carson – named by President-elect Donald J. Trump as his desired Secretary of Housing and Urban Development (HUD). Read more…

Judge Reverses Controversial Decision to Close Manufactured Home Community
by RC Williams

rc-williams-mhpronews-dailybusinessnewsIn a hotly contested property rights versus residents rights case, originally covered by the Daily Business News in September, a Santa Clara County, California Superior Court judge has reversed an order to close Buena Vista Mobile Home Park, Palo Alto’s last manufactured home community, based on a court filing from its residents. Read more…

Manufactured, Modular and PreFab Housing Industry News Never Sleeps
By L. A. “Tony” Kovach

tony- kovachIt’s lunchtime somewhere on planet Earth. As reports we’ve done for years – and added more to this past week – there are international stories about factory-built housing. Read more…

Loved. Hated. Misunderstood. Distrusted. Feared. Enslaved…and possible Breakthrough to Freedom?
by L. A. “Tony” Kovach

tony- kovachLabels, thinking, deeds and inactions all may have limiting consequences. Read more…

Trexler Cites Regulatory, Economic Conditions in 2016 – Nobility Homes Announces Quarterly Sales, Income, Profit Results
by Soheyla Kovach

tony- kovachThe demand for affordable manufactured housing in Florida and the U.S. is improving,” said Nobility Homes President Terry Trexler.  Read more…

It’s Not Just Stocks – Dollar Energized, Moving Up vs World Currencies – MH Impact?
by Soheyla Kovach

s-kRight now, there is an incredible amount of pressure to sell just about every type of currency and buy the dollar,” Financial Stock Market (FSM) reports that Sunrise Capital Partners LLC, chief investment officer Christopher Stanton said. Read more…

U.S. Existing Homes Sales Reach Highest Level in Nine Years
By RC Williams

rc-williams-mhpronews-dailybusinessnewsData from the National Association of Realtors (NAR) shows that Americans bought homes in November at the fastest pace in nearly a decade. Read more…

New Federal Lending Option “Opens” for Manufactured Homes in Quiet, pre-New Year Report
by Soheyla Kovach

s-kThe United States Department of Agriculture (USDA) Rural Housing Service (RHS) announced it would begin a pilot project that would open up lending for manufactured home loans on existing (pre-owned, used) manufactured homes, per a report by Brian Collins on National Mortgage News. Read more…

2017 Millennial Housing Revolution. What About Manufactured Housing?
by Soheyla Kovach

s-kAOL Small Business, and the Washington Post are two of several mainstream media sites reporting an anticipated surge of millennials into the housing market.  Read more…

##

Post above by L. A. ‘Tony’ Kovach.

 

Lessons from The Patch

November 20th, 2016 No comments

The article linked below in the Patch suggests some of the reasons why manufactured housing pros – no matter who you supported in the primaries or general election – should be hopeful for positive outcomes from a Trump Presidency.

But as or more important is the fact that there are many ways to take an issue, and make it into an opportunity to favorably spotlight manufactured housing.

Please read the below before finishing this column.

sunshine-homes_manufacturedhomes-com-creditmanufacturedhome-postedlakelandpatch-latonykovach

http://patch.com/florida/lakeland/print-all-new-window-thousands-protest-industry-celebrates-incoming-trump-administr

Now let’s look beyond the particular article above, and make a broader point.  Which is this: how does manufactured housing achieve greater acceptance

LATonyKovach-Louisville-2015-mhpronews-com-275x156-1

L. A. “Tony’ Kovach doing an educational worksh0p for MH Industry professionals.

gettinggoodprsunshinehomesmanufacturedhomesmhlivingnews-com-postedmastheadblogmhpronews

When speaking at events, one of my questions to the audience might be – “Do you believe that the media impacts your sales, for good or ill?”  In reply to that question, it is normal for every hand in the room to be raised.

raisehandsclipartkid-postedmastheadblogmhpronews0

1914guestsonmhpronews11-20-2016

Part of the long-term plan for MHProNews and MHLivingNews.com was a simple idea. Trade media – trade journals and multimedia – are a subset of the larger “mainstream media.” As such, we could influence media, as media.

Whatever you think about the mainstream media, this much is certain. Our society and culture are influenced by it. People may or may not agree with an article, news report or editorial, but there can be real value to having certain manufactured home related topics in the mainstream media.

As the publisher of the manufactured home industry’s two leading trade media sites – MHProNews.com and MHLivingNews.com – we can often become part of that mainstream media conversation in a variety of ways. Let’s look at two more examples of mainstream media picking up articles about manufactured housing.

thehillregulationsonmanufacturedhomeloans-postedmastheadblog-mhpronews

The Hill is a respected news site in Washington, DC. It is routinely read by Congress, those working on Capitol Hill, lobbyists and those working in federal offices. Many others from coast-to-coast follow The Hill too.

http://thehill.com/blogs/congress-blog/economy-budget/248665-regulations-for-manufactured-home-loans

Or here is another example:

gainsvillesunmanufacturedhousingimportanttomillionslatonykovach-postedmastheadblogmanufacturedhousingindustrycommentary-mhpronews

http://www.gainesville.com/opinion/20161016/letter-important-to-millions

We strive to practice what we preach. Over the years, from major metro publications such as the Chicago Sun-Times News Group, to local or regional markets, we’ve practiced engaging with the mainstream media.

It just makes good sense.

Imagination Station

Beyond the public and our factory-built housing industry’s professionals, among those who visit MHLivingNews.com and MHProNews.com are researchers, media, investors and policy advocates. Federal officials have cited us in their research.

We have an increasing impact on the media and others who influence or make policy.

Professionals who team up with us can increase and accelerate that impact in ways that benefit their location(s).

Via our:

  • own publications, or
  • press releases that have been picked up by hundreds of mainstream media sites each time we do a release – which we did many times in the past 18 months and
  • via columns we write for the mainstream media (see examples above),

we are influencing the broader conversation with each effort.

We have routinely engaged third party experts to debunk outdated or errant ideas about manufactured homes that causes people to think anew about our industry’s homes, communities and services.

prideprejudice-manufacturedhomelivingnews-mhpronews-660x330

In depth articles that feature third party experts demonstrate that manufactured homes don’t just look nice, they are a smart option for millions.

Let me state for the record that “puff pieces” and pure marketing efforts clearly have their place.

But what those efforts will oftentimes miss are the more qualified home seekers and those who influence or make policy decisions that – right-or-wrong, for-better-or-for-worse – impact out home owners, shoppers and our industry.

We have never done these efforts alone. From day one, we’ve shared multiple MH Industry Voices and viewpoints.

By tackling those nettlesome issues that hold MH back, we are promoting via truthful story telling what is necessary to make manufactured housing an ever more obvious solution to the nation’s growing affordable housing crisis.

There are a variety of ways that others – or you or your organization can – work with us.  Ways that will help businesses serve more people, more profitably. The truth well told, pays. Routinely engaging the media has a cost, but it also pays.

That’s one important lesson from the Patch.

learntobegoodstorytellersdefineourselvesorotherswilldefineusoftendetrimentindustrypublicpolicymakers-latonykovach-postedmanufacturedhousingindustrymhpronews

We must either define ourselves, or others will define us, often to your, our home owners and our great industry’s detriment.  ##

(Image credits are as shown above.)

l-a-tony-kovach-mhlivingnews-mhpronews-latonykovach-com-

Publisher and industry consultant, L. A. “Tony” Kovach.

By L. A. ‘Tony’ Kovach.