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Cocktails and Dreams

Tom Cruise did a movie a number of years ago, with 'cocktails and dreams' being the theme of a pub the fictional entrepreneurial bar tender wanted to open. While Cruise won't be present, dozens of the leading lights from the RV and Manufactured Housing industries will be at the 2013 induction ceremonies, which will include cocktails, dinner and a mixer.

Richard “Dick” Jennison, the Manufactured Housing Institute's (MHI) president and CEO will deliver the keynote address.

The event starts at 5:30 PM Monday August 5th, and is scheduled to run to 9:30 PM. That said, don't be surprised if it runs into overtime. There is a lot to cover in a short time during the dinner and induction ceremonies.

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The 2013 inductees to the Hall will include:

  • Craig M. Bollman, Mobile Home Communities
  • Theresa Desfosses, State Manufactured Homes
  • Kirwan Elmers, Custom Coach
  • C.M. Fore (deceased), Foretravel, Inc.
  • Lawrence C. Lippert, Lippert Components
  • Thomas P. Meyers, Guerdon Industries
  • Claude N. Palmer (deceased), Palmer Homes
  • Matthew Perlot (deceased), Safari Motorhomes
  • Thomas Walworth, Statistical Surveys, Inc.

More details can be found at this link.

The main points I'd like to emphasize – beyond the value of being there and supporting this fine venue! – are as follows, not necessarily in their order of importance.

  • Kudos to Fairmont Homes for stepping up to the plate and providing a new multi-sectional for display at the Hall. While it won't be ready for this ceremony, it should be by the end of the month. We plan to bring you the story, once the display model is in and ready.
  • According to my sources, that the manufactured housing industry has in recent years done maybe 1/10th of the support for the Hall that the RV industry has done in the same time frame. While our industry has certainly suffered a bigger down-turn, nevertheless this is somewhat akin to the image campaign that never got off the ground in the mid-2000s. If we had had such a campaign, as the RV have their GoRVing campaign, would we have hit a low as low as we have?
  • The Hall deserves support, because this is a terrific venue which has the promise for ongoing improvement. Our MH side of the Hall needs to build upon what Fairmont is starting this year.
  • For those who have never come, there is great networking there, besides being a classy event which honors the dreams, efforts and accomplishments of over 300 who have been inducted into the Hall so far.

Barring the unforeseen, I plan to be there, and hope to see many of you there too.

Shifting Gears!

Speaking of an MHINdustry Image Campaign, we have word that 3 more industry firms are in the process of stepping up to support ManufacturedHomeLivingNews.com image building effort.

One company – a well known and widely respected community operator – has already sent their support payment to us and they are designing some of their elements to be used within the MHLivingNews.com site. Others are in process, more details soon.

mhlivingnews-ipad-

We are also seeing more companies and organizations that are linking MHLivingNews.com up via RSS and/or a hot link. Either of these are easy to do, as your website professional (webmaster) knows.

Either or both of these are helpful to those taking part and for the Industry at large.

More pros are also in the process of doing our new periodic series for MHLivingNews, A Breakfast with…

The first one, A Breakfast with Tim Williams has been very well received, and has jumped near the top of all July articles read, even though it was only on the site half the month!

Readership and page views overall are rising fast on the image building site! All of this is good news for the industry at large and particularly so for those taking part and supporting the effort.

On the MHProNews side…

Our Cup of Coffee this month with Champion's Phyllis Knight and New York Housing's Nancy Geer, are off to strong starts! This continues the pattern we've seen with our interviews in the last 9 months with top industry pros.

That said, let me draw your attention – especially those of you who are in the Communities business or have interests in the communities world – to this article by a pair of seasoned MHC veteran attorneys. American's with Disabilities Act (ADA), does this apply to your existing community? Here is where reading or not reading an article could make the difference between avoiding a legal action or not! I learned from this, thousands of others need to as well.

MH Captive Financing

Our captive chattel finance report is another one with strong implications in the MHC world and for a number of retailers who generate their own paper too, or for those considering this option. With half-a-dozen experts and well know industry personalities having sounded off on this topic in this article, it needs to be on everyone in the MHC space's must read list.

For marketing, sales, management, yet another finance article, inspiration, interviews and more, the 14 featured articles this month gives you plenty to consider as you seek to build and navigate today's waters. Our Daily Business News articles by our own Matthew Silver are perennially well read, and still to our knowledge the only Daily Business News the factory built housing industry has in North America!

Scientia sit Potentia

Knowledge is potential Power, or “Scientia sit Potentia” as they said in Latin in ancient Rome. We gather here to read, learn, share, protect and grow. I'm looking forward to sharing cocktails and dreams with many of you at upcoming industry events, the next one being in about 30 hours! ##

PS: Check our many Exclusive and Red Hot Featured Articles for August and see the

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

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