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Duh?! The MH Solution or the MH Problem?

People don’t know what they don’t know. Duh, right? Parents and instructors take on the duty of informing the child; much good effort is needed to properly form every single life. To the degree parents and teachers fulfill their task of instruction, they are part of the solution and advance the child, family and society. By contrast, the more they fail to inform, they’re part of the problem. These successes or failures are measured in degrees.

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Stating the obvious can often bring clairty to an issue. Duh…right?

Among the tens of thousands working in MH – and the hundreds of thousands directly and indirectly supporting manufactured housing – a similar principle of the need to inform oneself and others applies.  

To the degree each person does what is useful to advance and promote the cause of the MH Industry, such individuals are part of the solution. To the extent that a given person fails to promote the advancement of the industry, that person is part of the problem.

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Every true career professional ought to seek to inform him/her self and others too. That’s an obvious part of industry advancement.  

The Important Role of Company and Team Leadership and Associations

Each and every leader is called upon by virtue of their role to get and stay informed.  The ignorant leader is the one whose followers may be lead to failures or even to organizational destruction.

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Well, said, Teddy! 

Its the marketer’s job to attract customers to the operation(s) they support. But its also the job of each and every professional to be an MH Ambassador – an MH Evangelist – for the most amazing solution known today for the growing U.S. affordable housing crisis.

We’ve documented numerous times on MHProNews and MHLivingNews.com the huge and growing need – and the MH Solution! – to the affordable housing crisis.

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Many ‘believe’ in MH, but they do little or nothing personally to cause that belief to catch fire with others. The first step is belief, but then one must act upon that belief and do so routinely. You don’t eat once, or sleep once, you do that daily. Sharing the good word about MH has to be a daily habit that is formed. It took decades for the public to built up its misconceptions about MH, and it will take time and repeated efforts to undo the false impressions millions have about MH today. But doing so has huge potential rewards, literally billions a year in increased sales are possible.

We’ve done more than any publisher in the history of the factory-built housing industry (so say our readers) to model and promote the path to MH Industry’s rebirth. We walk the talk, so we can look you and others in the eye and say, if we can do this, you should too!

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2015 RV MH Hall of Fame inductees. Image and poster credit, MHProNews.com.

The 64 Billion Dollar Questions…DUH?!

How about you? Be objective. Are you doing daily those things that make you:

  • part of the problem or part of the solution?

  • How about your team?

  • How about your location, company or association?

It can all start by simply sharing the good news that is already out there. We have readers on our email list who forward links on topics to their email lists, or post it on their blogs, community newsletters, or share them via social media. There are those who forward our 2x weekly emails news updates to 100 or more others on their contact listsThey’re clearly taking that step to be promoters of facts that lead to solutions.

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Outside the RV MH Hall of Fame is this brick, promoting the MHLivingNews.com website. We have to promote, promote, promote the good news of MH, and then keep on doing so.

But sharing good news once – as important as it is – that’s only the start. You have to repeatedly keep sharing it. Why?

As an analogy, what advertiser runs a single ad on national TV, and then never advertises that product or service again?  Duh, right?

The rule is you promote, promote, promote. You may and should from time to time tweak and change up the message. You may add to or refine it, but you keep hammering away. Otherwise, as a once-in-a-lifetime promoter of X, you are part of the problem.

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If one out of 10 MH Pros shared the link to the new video below only once a week, and did that for a year, then over 1 million people would see this video in a year.                                                                                                                                                                                                                    MH is growing and has been for about 6 years, and that growth seems to be picking up steam. But our industry is poised to do far more than the numbers of new homes we currently are selling.                                                                                                                                                                                           In a trillion dollar a year housing market, for MH to be doing only 5 billion a year is an incredibly modest result. As we’ve reported before, 20 million new housing units are needed in the U.S. by 2030. America is in a growing affordable housing crisis. MH could take an ever larger part of the housing pie – at both the entry level and the residential parts of the spectrum –  but only if we catch fire ourselves, and then cause a growing number of others to catch that fire too.

Once is not enough.

Again, we strive to model what we say; we walk the talk. Example. We did not stop 3 years ago with our first MH Tornado and Windstorm video. We watched the feedback, engaged with those giving it. And then we prepared for an even better version 2.0. Version 1 had not 50,000 or 100,000 views, it had over 200,000 views and counting. Some of those viewers, we are told by MHPros like you, bought homes after seeing the earlier version of the video.  How many may buy a home from your operation once they see the myth shattering facts found in this powerful, fast-paced video?

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During our recent road show trip, a busy community manager told us that there is not a week that goes by that she doesn’t have a customer or resident bring up the issue of MH and tornadoes. They’re posting this video on their Facebook page. How many millions may consider MH, if they simple got over this false fear? Click here or the image linked above, and then scroll down to see the powerful Inside MH videothen share the link with everyone you know.  The more you and others keep sharing it, the more you’ll see this issue fade away.  

This new version of the tornado, hurricanes windstorms is even more powerful, and addresses questions and concerns raised through hundreds of comments posted on the first version of the video.  It is a tool to sell more manufactured homes, and it was made possible by supporters of our twin platforms. Please make sure you support those who support this important work we do on behalf of the factory-built housing Industry.

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Everyone brings something to the table, you support us, we support you, and thus the circle grows. See what a member of the MH Alliance – Partners in Progress has to say, click here. Lumaxart Graphic by Scott Maxwell

Join the MH Solution Movement

Duh, the obvious place to start is by sharing the good news of MH. Share it with your team and then those you know.  Make it a habit to get and stay informed on the topics we tackle that can help you sell more homes.

Then, support those who support our work.

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An inspirational rock on your Masthead scribe’s desk.

Finally, be part of the solution in supporting our work too. Together, we can change the MH industry for good. That’s our story – we’re telling yours, so be sure you are sharing in the load of our industry building work too! That’s enlighted self-interest! ##  

SuperChargedMarketingSaleSeminarTunica2016-LATonyKovach- By L. A. ‘Tony’ Kovach

One of the educational sessions at the 2016 Tunica Show, to see the recap video, please click here or the image above.

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