Each One, Reach One
We are well into campaign season and I believe our professional lives are ideally not compartments but part of a whole range of who we are; but this column is not about politics. Some practices used by political, religious and service organizations are strongly applicable to our manufactured home industry, it's opportunities, challenges and needs. Let's look at the simple and proven idea of "each one, reach one" to see how this concept can benefit manufactured housing associations and businesses.
As full disclosure, much of what I write about is sparked by conversations, messages reading – in essence, “others.” In this case, we've been shopping for a private school for our son, who will enter K this year. Saturday, we went to an open house of a school that isn't convenient due to the drive. In-spite (or because?) of its very modest size, it has won numerous awards, turns out great kids, so it has appeal. In a private meeting with the principle and founding board member, the idea of each one, reach one was shared with us. My thanks for that light bulb.
Each one, reach one
This concept is nothing new, but sometimes a reminder or a catchy phrase helps us grasp an idea that can make all the difference to a person, company or organization.
We – and likely you too – have at times asked people to send a a message to 'everyone' on their email list. That would be great, but what if we made the simple request, please send a message or link this to just a person on your email list?
Some will send a message to more than one, while others will do the requested “just one.” Either way, the multiplier effect has just benefited your effort.
If Each One, Reach One was routinely practiced:
> associations would be growing again;
> by sending a linked article or post that you like to others, professionalism would grow;
> when retailers and communities send a hot link to a page like this to a local news or weather man, or to public officials, we would be educating those who influence our customers.
The pebble in the water has a ripple effect. The more pebbles tossed, the more the ripples.
The same occurs in our society. We must never think that because we are just one person, that we can't influence our world. Especially in this highly technological society, where social media, email, texts and tweets can be carried far and wide, each one, reach one makes good sense.
As a final thought to celebrate our freedom of speech, let me invite you to sound off on topics of factory built housing industry interest.
Happy 4th of July to you and your loved ones.##
Whether you think you can or whether you think you can't, you're right. – Henry Ford