Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools?

There are thousands of professionals wise enough to be in the manufactured home industry, who have the noble intent of earning an honest living, by giving good service to the public and other professionals they serve.”
 – Soheyla Kovach.

 

Manufactured Home Industry Politics. Those who know say, “it’s complicated.”
– Soheyla Kovach.

Guys, do you love it – or hate it? – when the wife gets it right?

Ladies, does it make you smile when the gent in your life must say, “honey, that was spot on.”

Among my discoveries at the successful 2017 Tunica Manufactured Housing Show was the numbers who came up to me – or my truly better half, Soheyla – and said, “I really like her articles!”

The opening quotes and the two below are from her promo/teaser a few days ago that announced our theme for the month.

MH Industry politics are indeed complex. I wish we could honestly say it was simple, but it’s not.

Yes, manufactured housing shipments are rising at double-digit levels. Still, the industry’s only scratching the surface of its potential in your market, and other markets from coast-to-coast.

The facts, “Proof!” *** a real-world case study *** and several reports linked in this month’s issue below, all point to the fact that the industry could be rising much faster.

ProofOfConceptBusinessMarketingSalesDevelopmentManufacturedHousingConsultingMHProNews-

Are there forces outside and inside of our HUD Code Manufactured Home Industry, that for whatever motives or reasons are holding the industry back from its potential? We covered several points on that theme last month.

This month, let me share the English version of a classic Italian maxim.

Fool me once, shame on you. Fool me twice, shame on me.”
– George Horne.

Please, for your own sake, don’t wait on some magical third party to ride in and save the day.

You must be a key part of your own location(s) growth solutions.

The industry has for decades failed to reach the potential it was tapping in the early 1970s. Various reports suggest that we are building the industry’s best homes ever.

In a growing American affordable housing crisis, we can do much better than we have been.

While all can ‘cop a plea’ to having done something foolish from time to time,
we don’t want to be perceived as – or actually be –
unwise
.”
– Soheyla Kovach.

At Tunica, a panel of three independent MH Industry lenders each shared example stories of how some locations are proactively doing a superior job of attracting and selling the better qualified credit buyers.

HowManyLegsDoesADogHaveIfYouCallATailALegFourCallingTailLegDoesntMakeItALegAbrahamLincolnQuoteHDPostedMHProNews-If your industry peers are doing that, then with the right motivation and commitments, you and your operation can too.

Let’s ignore for the next few minutes the industry’s complex political situations. Focus on you and your location.

See for yourself – via the reports linked below – the opportunities, threats and proven solutions that stand available for any professionals and businesses with the drive to do ‘what it honestly takes’ to make robust growth happen.

Be wise. Check out the April 2017 Issue in depth.” – Soheyla Kovach.

My hunch is if you take up my lady’s challenge, you’ll see the value of her words for yourself and your operation(s).

With no further adieu, let’s stop being foolish and dive into the simplicity of reality checks, goal and solution orientation.

All the Best, L. A. ‘Tony’ Kovach. ##

Barry and “Be the Change!” Doing Good, Pays
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tony- kovachWe decided this month to highlight a simple yet profound reality. Read more…

 

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SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

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ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Portfolio Overview

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BrianGallapher-ChiefOperatingandFinancialOfficeratSantefortRealEstate Group55x55Editor’s note: Brian Gallagher thoughtfully shared the comments below with MHProNews for publication.  Read more…

 

Media, MHI Members Welcomed, Industry Warned
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SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

At the 2017 Tunica Manufactured Housing Show, members of the Manufactured Housing Institute (MHI), and the industry’s top trade media were welcomed – without cost – by the Manufactured Housing Association for Regulatory Reform (MHARR) at the annual in-person meeting of their members.
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ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Property Overview MHRE Inc is pleased to present Live Oaks and Blue Oaks located in Topeka, Kansas. The communities are situated just 4.2 miles away from each other. Read more

 

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April Fools? – MHVille’s Complicated Politics, 2017
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SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Three april fools looking at camera with different expressions, credits, MHProNews.com/GraphicStock
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Sunday Morning Weekly Recap Manufactured Housing Industry News March 26th 2017 to April 2nd 2017
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RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOur theme for our April 2017 issue is: Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools? Read more…

 

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L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090