The Masthead

What is the truth?  What are consequences?  We are not talking here about Truth or Consequences NM.  We aren’t talking about some old TV game show by that name.  Rather, how important is accurate information for your business?  How willing are we as professionals to confront a truth that may bring consequences, for good or ill?

I spoke recently with an industry leader who shared an insightful comment.  Let me paraphrase the words:

‘People who know I am in the manufactured housing industry often say words to this effect: with the way the economy is, your industry must be booming.’

Isn’t that interesting?  We sell affordable homes, and people need housing affordability in America now, perhaps more than ever.

So why aren’t we booming?

Really.  Think about that question.  Why aren’t we in factory-built housing booming?

• The U.S. Population continues to rise.
• Incomes are down.
• Our homes are more affordable, lower in cost, than conventional housing.

Let’s play a game of Truth or Consequences.  A very real, professional game.

Name whatever factor you’d like (I can imagine some of them already) that keeps us from selling more homes.  Then think, how can that issue be resolved?  So, let’s not just state a problem, but propose a workable solution, too.

Why are some in our Industry profiting, even during these tough times?

If you’re squirming even a little, congratulations. Welcome to Truth or Consequences.

Are you ready to sound off?  Please send me or post your reasons for why we are not advancing.  State it like this:

• Here is a real problem.
• Here are possible solutions.

What say you? # #