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MH Hot time in ColdTown! Plus Tornadoes, Legal Actions, and more…

January 7th, 2015 Leave a comment Go to comments

If the long range forecasts are right, there will be a hot time in chilly Louisville, KY in just under two weeks! The Crowne Plaza is booked solid, but there are other hotels nearby. Combined with record and still rising post-2010 pre-registrations, the signs are good for the 2015 Louisville Manufactured Housing Show.

For the last two years, this has been the overall best attended event in the MH world. If last year and registrations are any clue, cold won’t stop attendees! So barring a blizzard, 2015 could continue that growth pattern.

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Long Range Forecast:
clear, cold out, red hot MH biz within…

MH and Tornadoes…

The Industry Voices guest column by Vic Frost, linked here, ought to be mandatory reading for MH pro coast to coast. Please see it, share it with your team, and then pass it on to your local media.

Advancing Manufactured Housing and Growing Sales

I spent about an hour Tuesday afternoon interviewing an attorney on some legal concepts that could prove very useful in image, PR and thus MH sales growth.

Class action law suits are not new. A case in Delaware that Sandra Lane reported on involving MHCs looks like it could prove a winner for owners. That suit and our evolving concept are not connected, save for the notion that sometimes in the face of unjust regulations, laws or other actions, business people should pull together to advance what’s right and true.

What if Tornado Reporting on MH was more fair and balanced?

We’re still seeing a steady rise in shipments. But what would happen if the weather guys or media in general had to modify how they report on manufactured housing when it comes to tornadoes or hurricanes? If the focus shifted from ‘leave your mobile home now’ to some thing more accurate and positive?

There are far, far riskier things in life than the unrealistic fear of living in an MH, thinking about early death from a tornado. That car, truck, van or SUV in your driveway is many times more dangerous than the risk of someone dying in a manufactured home in a tornado. Statistically, your bath tub is 70x more deadly than the odds of dying in a MH in a tornado.

So why do we hear so much about MH deaths, rather than bathtub fatalities?

One Answer…

It was the 1980s when I sat in an MH Industry meeting where the local Oklahoma City weather man admitted that they were lobbying for better tie down laws.

Freeze frame on that…don’t we want our homes properly installed? Isn’t that part of what the MHIA of 2000 gave us, more uniform installation standards?

Wouldn’t you much rather hear the weather person saying, manufactured homes that are properly installed can withstand tornadoes as well as conventional housing.

A work in progress…

It might not have all the legal details completed in time for Louisville, but we already have a number of concepts known to work in hand for attendees who come to our marketing and sales business building seminars.

You can see solid

  • 2 MHC focused seminars,

  • Finance seminars and

  • some high profile MH personalities talking on Wed and Thursday mornings.

That leaves you the rest of the day for shopping and comparing new homes, products and services.

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New MH Home sales are up. Factories are often running a few weeks out on production. Want to sell more homes? Come see the latest models, suppliers and service items in Louisville.

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Stop by the free business building Seminars or our booth #115, near the main entrance. We hope to see a more than two thousand of you in L’ville in under two weeks. ##

By L. A. ‘Tony’ Kovach.

latonykovach-us-supreme-court-building-washington-dc-masthead-mhpronews-com-_light- (1)(Image credits – see individual image file name.)

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090