KISS – Keeping It Simple, Smarty

October 19th, 2016 No comments

After seeing the latest headlines, a much longer blog post was set aside, at least for now.

3 quick thoughts for today.

1.We as industry professionals must properly define our own products and services, or others will define us, often to our own detriment.


We must each strive to do our part to increase the proper respect and understanding of manufactured housing and our home owners. The Herald-Tribune Op-Ed is linked here.

2. We must educate the public and spotlight policy makers and advocates, who for good or ill are bringing or posing possible harm to our home owners, businesses and industry.


Click the image above to see the report.

3. As citizens of our nation, we have to step back and ask what is right, important and just – and then support the best policies, period.


Hillary Clinton, Donald Trump moderated by Fox News’ Chris Wallace – Image credit as shown.

Tonight is the presidential debate, and with the latest Clinton expose – both substantive and salacious – my hope will be that the focus will be on issues.

On issues and her track record, Clinton may not prevail over Donald Trump.


Far better to focus on the issues and policies. Yes, character matters. But track records and policies matter…more, shouldn’t they?

When enough progressives wrap their minds around all the documents and video evidence – not rumors – about lies, corruption and dirty tricks by the Clinton Campaign, they may say: Better Vote Jill, than Shill for Hill.

Operative Who Oversaw Trump Rally Agitators Visited White House 342 Times… 

O’KEEFE: Dems Explain How to Commit Fraud…
Rigging Elections for 50 Years…


2 Democratic operatives have already been fired in the wake of Project Vertias’ explosive video. The Clinton Campaign spin can’t change the fact that this man says in his own words they they were paid to disrput Trump events and, then the campaign labeled Trump supporters as violent.

And then there is WikiLeaks…and all that they are revealing about Hillary Clinton’s Campaign, and pay-to-play politics.


Kerry Demanded Internet Cut?

17,150 Clinton Campaign Chairman John Podesta emails, and counting!

Facebook’s Zuckerberg Sought to Coordinate on ‘Political Operations’…

WIKILEAKS: Hillary Wants Obamacare to ‘Unravel’…


It isn’t that the allegations against Clinton or Trump are off limits. But the reality is that the many in media are doing what the Enquirer is doing above. Where is the proof in all of these distracting he-said, she said? By contrast – the Project Veritas video and WikiLeaks documents demonstrates good reasons to vote for anyone but Clinton.

You just can’t make all of this stuff up.  This is a one of a kind election year.


The debate starts at 9 PM ET.  We are all human, we’ve all erred, we aren’t electing a saint. Once the next three weeks flashes by and the election results are known, we can all soak in a tub or take a shower.  Keep it Simple, vote issues and policies.

Regarding MH, let’s also Keep it Simple. The debate on manufactured housing will continue, until we learn to tell our story well, do so repeatedly, and make our country greater by showing the nation and the world how truly amazing manufactured housing is. ##

(Image credits are as shown above.)

tony- kovachSubmitted by L. A. ‘Tony’ Kovach, MHProNews.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

That Key Item – “Don’t Miss It…”

October 14th, 2016 No comments


There are news items that are interesting.  Some industry news falls into the category of “important.”

But you never know when a news item is “Don’t Miss It” – news or commentary that is so important to you and/or your location/operation, that you are ever-so glad you saw it – and when your competitor might have missed it.


One of several hot items in the news yesterday.

Yesterday, there must have been something that was REALLY “Don’t Miss it” because there were over 4,000 professionals like you on the site at the same time.


Manufactured housing has been estimated to have 150,000 FTEs – full time equivalents. Typically, about 15% of pros read – the leaders and those looking to advance! – so having 4,400+ on our site at a single moment in time is amazing. Thank you.

In an industry of our size, that’s extraordinary.


Even those stories that may not seem to direct impact you, may reflect a trend you need to know about.  Or a news item may suggest an insight on a problem you are wrestling with.  This headline above was another from yesterday that was ‘read hot.’

Measure by Comparison

We routinely measure things by comparison.


Comparisons are made all the time, it’s part of how we wrap our mind around some topic or thing.

To get a sense of what that means, the largest industry event this year attracted at total of some 2,500 people over 3 days. It drew people from coast-to-coast.

As another benchmark, the MHI Las Vegas Congress and Expo drew roughly 1,000 souls last spring over their 3 day event.

The largest trade publisher (besides us) in this MH space stopped reporting statistics a few years ago.  They were down at that point to 12,000 print ‘subscribers,’ but as everyone in MH knows, not all are actually reading.  That just is what it is.  Another publisher states that he has a few hundred on his mailing list.

Part of the beauty of digital publishing is that you get rapid feedback from readers – some of it electronic, like that guest counter shown in the screen capture above.

This is just another way of saying, our readers, sponsors and contributing writers have made us the runaway #1 in manufactured housing professional publishing.

You and thousands of others logon for good reasons.

A few years ago, someone emailed me to say, “This is the [industry] news that we craved.”  That was not long after we began producing the Daily Business News.

Yesterday, a caller told me that our news module was “always good before” but that it was now “better than ever.”


Matthew Silver. Eric Miller. Bob Stovall. Jeff Templeton.  These are just some of the many who have provided their talents here at MHProNews over the years to better our industry. Thank you! To the sponsors, pros, contributors and readers who are make this adventure in advancing the MH industry possible.

That’s partially the result of a team effort – and that effort includes the comments on-and-off the record about news and events from industry pros like you.


It doesn’t take a genius to know that you don’t keep doing the same things, the same way, and expect to get a new and better result. Photo credit, WikiCommons. Poster credit, MHProNews.

Learning from Other MH Pros

Maybe one of my favorite inputs came from a high-volume location.

whatdirectioncredittechluminati-postedmanufacturedhousingindustrycommentarymastheadblogmhpronewsThe manager told me that he and his team daily read the news over morning coffee.  They then discussed the various news items (and sometimes, commentary like this) as a team.

He said that was one of the best learning/coaching tools they had ever discovered.

For years we’ve said, invest 15 to 30 minutes a day, on MHProNews, and 15 minutes a day on MHLivingNews – and your team will perform better over time, and it only costs you time. For some, we save time – because our Daily Business News filters out, refines and improves news that others might have first carried.

That time you invest may be throne room time, lunch or coffee break time, or whenever it makes the best sense for you to access your laptop or handheld device.

Another operation told me that they use the Daily Business News as a way of identifying new prospects.

I can’t tell you how many have said, “we keep one browser tab” – or window – “open to MHProNews all day, every day.” They refresh the page periodically, to make sure they are on top of the latest.

Manufactured and modular housing has a number of fine written-resources found from coast to coast.

But to this day, we can proudly say, we were the first and still have the only Daily Business News in the factory-built housing industry.

No one else brings you the variety of blogs with commentary – including the popular commentary found on the Masthead or the Industry Voices blog.

This is what other industries besides our own have done for years.


Knowledge is one of those rare things you can give away, and actually have more of it. Thousands of pros like you logon daily, to feed their minds, inspire, learn and then share in ways that advance their careers, location and thus the industry.

Gaining Respect and Growing our Industry

For manufactured housing to become properly respected, better understood and appreciated, MHProNews and MHLivingNews both had to happen for our industry.


Image credit –

Scientia est Potentia Virtutis

Knowledge is potential power.

But for those who don’t know or follow the news, they may miss that “Don’t Miss It” news item that could be so important.

There are good reasons that leaders like Warren Buffett read so much.


Comment from DJ, part of a column just published on Industry Voices. See the Industry Voices guest blog, but also SHARE your insights and thoughts via the Industry Voices guest blog.

Reading here daily is very much like a good meeting, where you walk away with one new idea that you can put to work, let me bet you the following. For those who read our news and commentary daily, they walk away with one or more “gee, that was a useful insight” that could make their career or business better.


To submit an Industry Voices blog or send in a tip on a possible news item, email us at:
ireportmhnewstipsmhmsm-com and make sure you say in the subject line – “MH News Tip” or “Industry Voices Guest Column” or “Off The Record Tip/Comments” These come in weekly, and we thank all who send them.

So spread the word to all on your team.

When there are plenty of eyes reading, you are more likely to catch that “Don’t Miss It”…

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo (1)

Industry News, Tips and Views Pros Can Use. ©


Image credit – collage of Industry Association logos by MHProNews, each logo is the property of their respective organization, and is used here under Fair Use guidelines.

We Provide.  You Decide.” © Don’t miss it! ##


L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. Kovach is perhaps the most recommended/endorsed MH personality on LinkedIn.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Manufactured Housing Industry Overview – October 2016

October 12th, 2016 No comments

When everyone is going right, look left.”

– Sam Zell.

Technology and mega-mergers often grab the headlines when it comes business news.

News about social media and Google? Ditto, in essence those are offspring of the tech sector, too.

As many manufactured home pros know, perhaps one of the least appreciated opportunities that exists in America today is found in our industry.

Because of the affordable housing crisis, manufactured housing ought to be keen on the radar of investors, policy advocates, public officials and those millions seeking and dreaming of having their own dwelling, too.

Zell is a well-knowncontrarian investor – he likes to buy when others sell and vice versa. Zell has stood by MH through thick and thin.


Zell’s two featured article/interviews are among the dozens can be accessed from this linked page.

Dozens of MH Pros, from the biggest names of huge companies, to the rising stars and all in between are found linked here.

Let’s be candid.

The manufactured housing industry (MH) is both simple and complex. We have this incredible product, with the amazing value needed by tens of millions.  We also have a dizzying array of politics – inside and outside – of the MH/affordable housing space.

But isn’t it precisely because it isn’t apparent – that MH isn’t obvious and easy – that makes this industry such a great opportunity?


For those who understand this amazing industry, MHProNews and MHLivingNews are among the best educational resources available.  That’s true for those inside and outside MH.  Rising readership and reader feedback tell us this is true.


Officials. Advocates. Investors. The public. They are looking for what the MH industry does. Graphic credit, MHProNews, all rights reserved.

Insiders as well as those researching MH for whatever reason – all need to that view from 40,000 feet.  We all need a third party – yet informed – perspective.


Why do interviews with experts and success stories – those who know MH best – draw thousands upon thousands of readers? Because we all need reality checks. We all need that view from 40,000 feet.

But we also need the more granular, ground level perspectives, plus those in between.

These are what and ( attracts – pro-readers like you – daily by the thousands.

Thanks to the magic blend of our sponsors (seen at the right) – who benefit from all of those thousands of eyeballs –

  • Industry Voices,
  • writers,
  • supporters and
  • our valued team members – all of whom make these industry-leading online resources happen.

We can be among the manufactured housing business’s most potent weapons in using facts for shattering the outdated in favor of the contemporary realities.


Faces of recent Industry Voices guest writers, plus our Daily Business News writers too..


Jan Hollingsworth, award winning journalist, featured on MHLivingNews.

are what makes us the runaway #1 with our readers –

  • the MH Industry,
  • public officials,
  • policy advocates and
  • investors.

That’s humbling.

It’s a responsibility we take seriously – and as the photo collage and sponsors to the right all suggest – it is very much a collaborative effort.

Yes, we do it differently.


Other executive and trade publisher’s bring election news! We do too. MHProNews is bringing you the industry’s broadest, best election resource. “We Provide, You Decide.”

The factory-crafted home industry needs what we do, and we need that industry’s support, too.

It’s synergy that has brought us here, and it is synergy that will keep us growing and moving ahead.


Sam Zell and John Bostick are both right.

In the fall of 2016, this is the single best place to get the 40,000 foot view, those perspectives from ground level and all in between. Who says?

Webalizer says we are on a record pace this month.  Thank you.

We don’t have to agree on everything to make our twin pro-industry platforms the best places where you – our readers and viewers – can absorb, ponder and grow.

We Provide, You Decide.” © ##

(Image credits are by MHProNews, unless shown otherwise above.)


L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. Kovach is perhaps the most recommended/endorsed MH personality on LinkedIn.


By L. A. “Tony” Kovach.


L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Columbus Day and (re-) Discovering Manufactured Housing

October 10th, 2016 No comments

In a social media savvy world, pretty – and crude – words, pictures and videos have become common fare.

Millions are numbed or jaded by efforts to manipulate them. Millions sort past marketing messages by seeking references from third parties, which are often more trusted.

So one of the qualities sought by thinking consumers, readers and viewers is authenticity. What’s believable. What is real and true.


Christopher Columbus wasn’t the first, but his discovery was no less historic. He crossed a wide expanse of ocean with crude equipment and frail ships – so it was at great peril to all involved.

On this Columbus Day, we commemorate his ‘discovery’ of America, which Lief Erickson and the native Americans clearly found before Christopher did.

I’ve stood in Lief Erickson Park in Duluth, MN, and looked at the small boat that brave souls mounted to cross an imposing and often stormy ocean.  They had to be courageous, and fortunate.


Replica of Leif Erickson’s small boat that crossed the North Atlantic.

Cool Heads, Brave Hearts

To be credible, our stories have to be as grounded in the truth-well-told as our homes have to be properly anchored to withstand the windstorms millions fear.

This battle for the minds and hearts of millions is not a forty yard dash. It’s a marathon.

America’s affordable housing crisis awaits our – your – personal, professional, location’s, business’ and hopefully collective efforts.

Thanks to the support and work of others, we advance this cause day-by-day.

Proper Planning Prevents Poor Performance

To change minds and win hearts, there is a need

to enter into a profound kind of professional devotion to this chosen career in factory-crafted home building.

We must first be personally well-informed, in order to better inform others.

When one has chosen the easy path, and leaves the work of formation solely to others, what is obtained?  Those will get the low hanging fruit or the fruit already on the ground.

While the easily picked, low hanging fruit ought to be gathered, that should parallel efforts to get richer fruits too.

To get the best fruits – the richest results – requires each of us to mount a ladder, and reach higher. This is true personally and professionally.

That front line struggle is what Obstacles and Opportunities in Affordable Housing is about.


Stylized screen capture of part of the article featured on Nanotech News, along with dozens of other media and special interest websites – including those shown below. Image credit, Nanotech News, stylized by MHProNews.

Here is a partial list of the media and special interest sites that have picked up the story.

  • AdventuresInDevelopment
  • Alamogordo Daily News
  • American Public Media
  • AmericanBankingNews
  • Arizona Republic
  • Ashland Times Gazette
  • Markets
  • BioSpace
  • Birdherd
  • Blapper
  • Blogroll Center
  • Boston Globe
  • CBS 47
  • CollegeEducationCost
  • DamselsInSuccess
  • Deseret News
  • Digital Media Wire
  • DiscoverDebtFreedom
  • eMoney Daily
  • eZanga
  • FamilyFunIdeaCenter
  • FinancialAdviceZone
  • Fox 16
  • Fox 23
  • GlenwoodHouse
  • HomeAndParenting
  • Hope4HomeBuyers
  • HousingWire
  • HPC Wire
  • Industrial Info
  • KaplanAttorneys
  • LegaLadder
  • LeowellsBlog
  • LivingJoy
  • Milwaukee-Wisconsin Journal Sentinel
  • Minyanville
  • Money Show
  • MyMotherLode
  • NanotechNews
  • NewsChannel 9/ WSYR
  • Newsline365
  • OnlineContinuingEducationCourses
  • PeertoPeerLending
  • PersonalFinanceBrief
  • Pittsburgh Post-Gazette
  • Renewable Energy World
  • Salt Lake City Tribune
  • SanAnselmo
  • SavingsToolBox
  • Securities Technology Monitor
  • Sidez
  • SmartStocks
  • Stock Nod
  • The Buffalo News
  • The Cincinnati Enquirer
  • The Daily Herald
  • The Network Journal
  • The Press Enterprise
  • TheCareFreeTraveller
  • TransWorldNews
  • Travel Weekly
  • Wall Street Select
  • Weddingdresscity
  • Wiinnebago
  • Wire Service.Co
  • WIVT/WBGH NewsChannel 34
  • WND
  • WooEB

While its nice to be able to say that all of the websites and media publications listed above picked up the story, doing this once is not enough.  We’ve already done dozens of media releases, and that periodic drip, drip, drip of accurate news helps balance all those problematic stories that sadly reinforce the old stigmas.


So this campaign isn’t a sprint. It’s a marathon.

To change perceptions, as professionals, one must hammer away steadily at the facts vs. the myths or outdate realities.

Columbus didn’t sail for a day, turned around and then went home. Erickson bravely set out toward the unknown, and found Minnesota, whose franchise still bears that strong name, Vikings!


Housing is a trillion dollar a year industry. MH is doing about 5 billion a year in sales. We have tremendous room for growth. When we take the steps necessary to advance the industry’s cause successfully, the professionals and investors in Manufactured Housing can earn ever more of what the industry’s true potential. Image credit, blah-blah, blah.

We too as pros must be just as resolute to achieve our potential.

Be informed. Then share that with others. For those who see the value to sharing their insights, talents, resources and expertise in this quest to spread the solution to the affordable housing crisis, please do reach out and touch base here. Thanks, and tallyho! ##

(Image credits are as shown above.)


L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. Kovach is among the most recommended/endorsed MH personalities on LinkedIn.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Obstacles and Opportunities in Affordable Housing – October 2016

October 5th, 2016 No comments

The front lines of the struggles for affordable housing are a routine backdrop to the news, tips and commentary found on MHProNews.  Our industry’s professionals know the solution is hiding in plain sight.

What’s next? How does that message advance more broadly into the public sphere?

No one can fix or accept what is overlooked, ignored or is misunderstood.

So as professionals, we must begin with candid reality checks.


As we kick-off the start of our eighth year of industry-leading trade publishing — Volume 8, Issue 1 — our readers will discover below a cross-section of the issues that millions of people, plus

  • policy advocates,
  • public officials,
  • investors,
  • academics and
  • the media often focus on.

Ron Thomas, Sr.

Manufactured housing is a phenomenon!” RV/MH Hall of Fame inductee, Ron Thomas, Sr. has told MHProNews.

He is so right.

What we are privileged to bring you and others are the insights of seasoned veterans:

  • like Thomas and dozens of others — from rising stars to the
  • movers, shakers and legends in MH.

Those MHProNews interviews are among the featured articles, reports and posts that are linked below,

  • experts who have studied the industry, reported on,
  • the most third-party manufactured home owner video interviews — also found on,
  • facts and critical analysis on controversial issues,
  • living the promise of our tag line — “Industry News, Tips and Views Pros Can Use.” ©

There are reasons why thousands of industry pros from coast-to-coast logged on today, and do so every day.

There are reasons why the experts and leaders share their candid comments more with MHProNews than any other industry source.

We are unabashedly pro-business, pro-consumer, pro-association and believe in mutual victories as the model for industry advancement. We are also the source that spotlights and holds the industry’s pros accountable to the professional standards that most MH pros sincerely strive to live and aspire to daily.

We must learn how to be good story-tellers who define ourselves — or else others who are less informed will define us — often to the detriment of industry, the public and policy makers.


We are leading that charge. This is why we’ve been called “the voice of manufactured housing.”

But that voice, as you will see in the articles and interviews linked below, are the voices of pros like you.

We thank our sponsors, writers, team members and readers who’ve made this the industry’s one-of-a-kind trade media platform.

With your involvement, help and the inspiration of the One, we strive to drive the dialogue that will take manufactured housing to its best years ever.

With no further adieu, let’s dive into the featured articles, interviews past and present, reports and posts that begin year eight. ##


And It Hurts So Bad…” – Emotional Damages & Fair Housing Law
by Nadeen Green, JD
nadeen-green-mhpronews-comSeptember for me will always be “back to school” time, even if so many schools, colleges and universities begin classes as early as August 1st (which is the case in the county where I reside). Read more…

Two sides of Protest, Controversy at Cal-Am’s Heritage Village, Beaverton, Oregon
by Joe Dyton,


The Oregonian andKATU News were among the area media covering the controversy surrounding Cal-Am Properties Heritage Village manufactured home community in Beaverton, OR.Read more…

Another Cup of Coffee with … Paul Bradley
a-cup-mhmsm-com1) Who, What and Where: (Your name, your role/job title and the organization or firm and where you are based.)
Paul Bradley, President, ROC USA, LLC, Concord, NH. Read more…

Making Money On Sales, But Enough Not at Year End?
by Tifanee McCall
TifaneeMcCall-MHWC-ResidentialWarrantyCompany-55x55Congratulations! You sold yet another new home. Read more…

$6.7 Billion in Opportunities Bubbling Up?
by L. A. ‘Tony’ Kovach
tony- kovachBooms in West Texas, North Dakota and the Marcellus regions due to oil and gas drilling may have tamped down for a time, but one (or more) of those may be bubbling back up. Read more…

Northpoint Commercial Finance and Manufactured Housing Industry Veteran Announces Retirement
by NorthPoint Commercial Finance

NorthpointCommercialFinancemanufactured housing-150x150Jim Regan, Director of Business Development for Northpoint Commercial Finance, recently announced his retirement after 30 years in the floor plan financing industry. Read more…

Inmates Learn Factory-Home Building Skills
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55Prairie Gold Homes is helping build affordable housing options while giving inmates a chance to develop job skills all at the same time, reports Bruce Baker of theMcCook Gazette. Read more…

Florida 5 Star Coastal MHC | 368 Sites | Clearwater, Florida

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Christopher Nortley
Investment Summary Read more…

Millennials Need Affordable Housing, but “Trailer Park Boys” stigma slows Manufactured Home Acceptance
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsHome prices in the Vancouver, British Columbia (B.C.) metro are expensive Read more…

FEMA’s Manufactured Home Installations slow for Louisiana flood victims
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55A month after the historic flooding in Louisiana, many residents are still having trouble finding housing, reports WAFB’sScottie Hunter. Read more…

The Truth About Mobile and Manufactured Homes, Tornadoes and Windstorms
by Soheyla Kovach
SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-With live audiences, in front of dozens of manufactured home industry professionals, Tony likes to ask a question that goes like this. Read more…

Battle Over Community Owner’s Rights vs. Resident’s Rights highlighted in St. Anthony case
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsResidents of the Lowry Grove community in the Minneapolis, MN suburb of St. Anthony lost their bid to block the sale of the property, according to a ruling by a Hennepin County Judge. Read more…

NorthStar Realty Finance’s target price and investor moves
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55Commercial real estate company NorthStar Realty Finance Corp (NYSE: NRF) recently received an average rating of “Hold” from a handful of analysts that are covering the firm, reportsBaseball News Source’s James Conley. Read more…

Conceding Nothing!
by Tyler Craddock
tyler-craddock-executive-director-virginia-manufactured-and-modular-housing-association55x55One of the great American minds of the 19th century shared the following thought. Read more…

Pending Denver Meadows Sale/Closure roils media, creating ripples and reactions from residents and owner
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55An already tumultuous relationship between Denver Meadows Mobile Home and RV Park owner Shawn Lustigman and the community’s residents has only gotten worse in recent weeks.Read more…

Glorifying the Misfits!
by Steven Lefler
steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-AHere’s to the Crazy Ones, The Misfits, The Rebels, The Troublemakers, The Round Pegs in the Square Holes; The ones who see things differently. Read more…

Northern NIMBY? Controversy, but New Manufactured Home Development Gets OK’d
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThe opposition has been steady, and at times, with intense emotions on the side of those who wanted to ‘just say no’ to the redevelopment of a city park into a new, affordable, manufactured home development. Read more…

Ronald Reagan Video – on Why Freedom Isn’t Free
by Doug Gorman
Doug_Gorman_MHCC_posted_on_MHProNewsThis classic and timeless video serves as a reminder of why freedom isn’t free. Read more…

Community Owners, Residents Clash over Measure V
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55A full-blown battle over rent control is on in Humboldt County, CA, reports theLost Coast Outpost’s Ryan Burns. Read more…

“Crime, Trouble and Trailer Parks?” Studies Suggest Perceptions Drive Public Policy for Manufactured Home Communities
by L. A. “Tony” Kovach
tony- kovach“I found no evidence that these communities are bastions of crime and disorder.” Read more…

Wells Fargo and the CFPB – Who are Feds Working for – Consumers? Business? Itself?
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronews“I accept fully responsibility for all unethical sales practices,” Wells Fargo Chairman and CEO John Stumpf said in a prepared statement on Capitol Hill yesterday, testifying before the Senate Banking Committee. Read more…

Keeping Up with Manufactured Housing Industry News, Reports and Views – The Easy Way
by Soheyla Kovach
SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-There is value in our listening to readers’ feedback, and what follows is one of several examples of how listening to readers helps us improve the delivery of Industry News, Tips and Views Pros Can Use. Read more…

New Rules for Tiny Houses crafted, Manufactured Housing Connections
by RC WIlliams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThe saga of the legality of placement of tiny houses continues to play out throughout the United States. Coconino County, in north-central Arizona, is one such place. Read more…

“Trailer Trash” (sic) Talk – Manufactured homeowners and professionals ask – What’s in a name?
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55When retiree Lois Requist decided to downsize from her two-story condo to a manufactured home community in the San Francisco metro area, she was met with some resistance by friends and neighbors—some unfortunately threw the awful “T” word – “tr—lr trash” – at her. Read more…

by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsHouston County, MN commissioners chose to opt out of a recently enacted state law at their meeting on September 20th. Read more…

Emerging Mainstream News Trend? Are Positive Manufactured Home Reports Increasing?
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55As the U.S. population rises, the steady growth of the mainstream housing market probably comes as a surprise to few.  Read more…

Patrick Industries, Drew Industries Announce Executive Moves
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsPatrick Industries (NASDAQ: PATK) and Drew Industries (NYSE: DW)  – both based in Elkhart, Indiana- made executive level moves today. Read more…

Cimarron Park Estates | 97 Sites | Nolanville, Texas
by Christopher Nortley
ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Investment Summary Read more…

Billion-Dollar Micro-Modular War – Housing Homeless, but Unions Balk Over Importing Units From Abroad
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThousands are homeless in the storied city by the bay, and cardboard boxes are a clearly undesirable option. Read more…

U.S. Senator touts Lexington Homes, awarded $6.76 million contract from FEMA for manufactured homes
by Joe Dyton
Joe_Dyton_DailyBusinessNews-MHProNews55x55In the effort to provide shelter for the many displaced after the devastating August flooding in Louisiana, Mississippi-based Lexington Homes is about to step into the limelight, theClarion-Ledgerreports. Read more…

Your Shortcut to Dozens of Manufactured Housing Professional Interviews
by L. A. ”Tony’ Kovach
tony- kovachOver the years, we’ve done more interviews with more manufactured housing professionals than any other trade media operation in the history of the manufactured housing industry. Read more…

Manufactured Home Community grabs positive media via New Clubhouse Construction
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsWork started this month on a new clubhouse and community center for Sterling Estates, a manufactured home community in Adrian Michigan, 72 miles southwest of Detroit. Read more…

George Washington University, Small Business Administration Blast Proposed DOE Energy Rule for Manufactured Homes, as Hurting Consumers and Businesses,
by L. A. ‘Tony’ Kovach
tony- kovachTwo New Reports by Federal and Academic Analysts Echo MHARR Objections. Read more…

Skyline Corporation Hits 52-Week High. Is Near-Term Analysis Positive?
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThe stock of Skyline Corporation (NYSE: SKY) hit a 52-week high of $12.72 last week, according to a recent report from BarChart. Read more…

Property Rights vs. Resident Rights – FoxNews Video, Manufactured Home Industry Voices sound off
by L. A. ‘Tony’ Kovach
tony- kovach“No one should be forced to carry on a business that they want to close,” said Pacific Legal Foundation Attorney Larry Salzman. Read more…

CFO Josh Boone accepts award for Patrick Industries
by RC WIlliams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsElkhart, IN basedPatrick Industries (NASDAQ: PATK), a provider, supplier and producer for manufactured housing, RVs and other industries, received the 2016 Indiana Public Company of the Year award at a banquet at theINVSESTIndiana Equity Conference in Indianapolis. Read more…

UMH Properties Upscale MHC Clubhouse, Centerpiece for Upcoming Sales Center Grand Opening
by L. A. ‘Tony’ Kovach
tony- kovachUMH Properties Inc. (NYSE:UMH)announced the grand opening of the Woods Edge Sales Center, located near the back entrance of their manufactured home community in West Lafayette, Indiana.  Read more…

Boulder City Planning Commission Approves Rezoning Of Mobile Home Park
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsPlans to transform what theBoulder City Review called a “blighted mobile home park” (sic) into townhouses came before the city’s planning commission. Read more…

County Zoning Administrator Aaron Lacher Opting Out “Granny Pod” Law

…Like a Rock
by Vic Frost
victor-frost-60x50No, this isn’t a Chevy truck commercial. It is a short, powerful quotable quote. Read more…

MHI announces their new Executive Committee board members, Award Winners
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThe Manufactured Housing Institute (MHI) informsMHProNews that they have elected a new board of directors at its annual luncheon on September 26th.Read more…

Montesquieu – About The Law…
by Tyler Craddock
tyler-craddock-executive-director-virginia-manufactured-and-modular-housing-association55x55“Useless laws weaken the necessary laws.” – Montesquieu Read more…

What Does the Future Hold for Hybrid Prefab Homes?
by RC WIlliams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsThe broader factory-built home industry of the present and future are definitely not the mobile home industry of pre-June 15, 1976. Read more…

The Paradox of Freedom
by L. A. ‘Tony’ Kovach
tony- kovachA paradox is a seemingly contradictory statement that may reveal a truth. A paradox of freedom is that it is rarely, if ever, free. Read more…

Another International Company Buying into U.S. Manufactured Home Communities
by RC Williams
rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsFollowing the lead reported in theDaily Business News of several large investors – including a huge international move in the MHC sector – Shinko Asset Management Co. Ltd. increased its position in Sun Communities Inc. (NYSE:SUI) by 14,305.3% during the second quarter, according to Shinko’s most recent 13F filing with the SEC. Read more…

Seeing A Week or Years Ahead
by Steven Lefler
steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-A“The fellow that can only see a week ahead is always the popular fellow, for he is looking with the crowd. Read more…

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

$45 Billion On the Table? Non-Profits, the Media, Resident Relations and Manufactured Housing Success

September 29th, 2016 No comments

Every professional knows this to be true.  Success is always predicated on a system that routinely produces a reliable result; a desired outcome.

Factories have systems.  Lenders and insurance companies, they have systems.  Attorneys – boy do they have systems!  Perhaps one of the least systematic areas in our industry would be marketing and sales, we won’t talk about those today – but good operations have systems there too. 

Now, against that backdrop – we will look at non-profits, the media and resident relations.

First, almost all in media are in business.  An editor knows that drama sells papers, brings more viewers or causes more click-throughs. While not everyone in media has an ‘if it bleeds, it leads’ mentality, it is a common thread.  Think about the last terrorist attack, the last – or next – senseless murder, and you know that drama moves the audience, and thus attracts those in media to cover it.

There are mainstream news stories about apartment closures, or older conventional housing that gets bulldozed for redevelopement.  These are NOT just manufactured home community news stories.


While we are years into the MH recovery, we as an industry are still thin compared to our history or potential.  The Bloomberg charts exemplify the point. So bad news harms us more in MH than it does other industries.


If something in MH occured comparable to what happened to BP or VW, it might have killed off manufactured housing producers

The non-profits, some of my forward thinking and successful for-profit industry friends and colleagues tell me, are powerful voices in public affairs.

Manufactured housing professionals who seek only to battle or beat non-profits are short sighted in their thinking.

Operations like CFED are akin to any MH operation, there are good points and weak ones.  But they see the value of modern manufactured homes. They are pro-affordable housing, and they have studied MH enough to believe in the quality of our product.

But when MH pros and non-profits disagree, both sides need to come together and talk issues through.  Now, I know some will say – perhaps on both sides – we’ve tried that, it didn’t work.’  That’s an excuse by anyone who uses it, because some things are worth many, many good efforts.


The non-profits are – potentially – among our strongest MH allies

I first reached out to CFED a few years ago, long before they took the heavy-hand in efforts akin to the Seattle Times or PBS news stories.

Being blunt, the reason that HR 650/S 682 isn’t already law is largely because of the non-profits.

That means, the for-profits failed to convince them.

In some cases, they chose to battle them and in a sense, that was inevitable. Because CFED and their allies do oppose the kind of chattel lending that two of our industry’s largest personal property lenders offer.

But that is an educational issue. We did those video interviews with Triad Financial Services’ Don Glisson Jr in part to help non-profits and


Triad Financial Services Chairman, Don Glisson, Jr.

others see the light on the truth of MH Lending.  Personal property lending is simple business math, and when done properly, it works for lenders, sellers and consumers alike.


Jan Hollingsworth, award winning journalist.

We were also blessed by those columns by Jan Hollingsworth on manufactured home chattel lending. She laid out the case on Dodd-Frank, CFPB and all of those harmful consequences that followed.

The non-profits are made up of people quite like anyone else in life.  They have an agenda, it is often good, so it isn’t always bad, wrong or in conflict with MH Pros.

We’d all agree they are correct in supporting manufactured housing as a good option that can build value and save money for millions of consumers.

Where we disagree with CFED or others – that’s obviously where each side needs to enter into a serious discussion.

One of those areas are regular hot topics in manufactured housing industry circles, because it is a hot sector. Land-lease manufactured home communities, rent control and community closures.


John Howard’s home, Oshtemo, MI.

Thanks to the many fine, recent inputs from MH leaders and professionals on Industry Voices, we have the start of the needed dialogue.

Timely topics – such as Joe Dyton wrote on Measure V, or RC Williams’ article on the battle over community owner vs residents rights are equally important part of that process.

To the degree that we as a pro-MH Industry trade publisher cover the news objectively and present the various perspectives – strongly noting that of MH Pros – the mainstream media and others who make an influence policy will find us relevant.


Faces of writers named on this page, see respective links to learn more.


Tim Williams.

That relevance is important to MH. Who says?  Tim Williams.

Fractured Family

I’d have to be deaf, dumb and blind not to know that some in manufactured housing leadership roles have been – nervous to put it politely – about some of the topics we have taken on this year.

Rest assured, each and every time we tackle an issue, we’re doing so because we sincerely believe it to be for the long-term good of the MH industry. Your Masthead writer is not suicidal – fire properly handled can be useful – and I’m goal and solution oriented.


Navigating all the nuances and issues of the many industry and other groups may require threading the needle, and that’s just fine.

Part of that long-term good includes tackling thorny issues like community closures, aggressive rent increases in communities and the like.

Not moi, but highly invested attorney and fast-rising UMH Properties CEO, Sam Landy had some powerful things to say about those topics this month.  Others have sounded off on that or other hot-button issues, in alphabetical order:

These and other Industry Voices we’ve quoted in recent weeks are the START of a conversation on nettlesome issues, such as rent control – and its perceived causes, goals and realities.

Look carefully at what Paul Bradley says, because he makes important points that forward thinking for-profit operators could agree with.

Sam Landy politely stresses something similar. What Measure V seeks to stop, Landy’s large, growing and successful company does on its own.

Before Green Courte Partners sold out their MHC assets to Sun Communities, a top level exec there told me privately about something that was pretty public. They had pro-resident, “good neighbor” policies. They paid off.

Being pro-resident is good business.  Duh!  Why do we even have to say it?!

Just as obvious, being pro-consumer and pro-resident doesn’t mean that they are always right.

In the wake of our Cal-Am story, I was called by a resident-group organizer.


We don’t make it easy for people to find our contact info on MHLivingNews – we are busy, and stay lean. So the resident had to track down my number, and that caller was motivated.

We spoke for nearly 40 minutes.  I listened, asked some questions and listened some more.

Near the end, I explained that I’ve been a resident too, and that I’ve played a role in the management of many communities – in supervisory roles and as consultant – for well over a decade. I then pointed to Paul Bradley’s column and said, we need to be thinking in terms of mutual victories.

That means resident group organizers need to understand management, and vice versa.

ELS may not realize it, but gratis I helped them head-off a problem at one of their properties over a year ago.  A different resident group contacted me about a location of theirs, with the kinds of concerns you might expect. After hearing their thoughts, I explained why organizing group protests and causing a storm of negative media coverage results in harming the home values of everyone in the communities where they protest.

That specific group had not thought about that aspect of the matter before.  But frankly, ELS could not have said that to them, and been credible.  As an independent – yes pro-MH Industry and pro-consumer publisher – I could.

We are pro-free enterprise.  Socialism always fails in the end. But that doesn’t mean that free enterprise is perfect.  The marketplace works best when the true interests of all parties are addressed, as Jim Ayotte suggested.

Sheila Dey is right – see her and Jim’s links above – rent control is wrong for California – and the rest of the nation too.

We will promote SOLUTIONS on and MHLivingNews. Cheerleading works only to the extent that you have a team that is able to put points on the scoreboard. Reality and honest motivation must meet, and embrace.

With the help and support of industry pros like yourself, we can tackle the thorny issues – for the long term good of the industry.

Our advertisers and sponsors – who may at times feel uncomfortable – still know we have the biggest audience of its kind in manufactured housing trade journalism. Tackling controversies brings readers – so honest examination of issues has its value and rewards.

Ignoring a toothache doesn’t make it go away, does it?

As we approach our 7th anniversary of publication, we proudly say we are agents for positive, profitable change.


Thank you! To the sponsors, pros, contributors and readers who are make this possible!

Doing things right would be worth no less than $45 billion dollars annually in money now going to other housing options.

Do you as a community operator, retailer, producer or supplier want your part of that $45 billion? Duh, right?

For-profits, non-profits, resident groups – by working together – can produce more good mainstream media news stories, like the ones we routinely spotlight here.

The system – the method to what some might think madness – is that the truth well told is powerful!

MH Pros should address issues, not bury them.

Let’s fix what is wrong, and celebrate what is right.


Do what’s right. Some inspirational thoughts from Coach Lou Holtz, which hangs on a wall near your Masthead writer’s desk.

Let’s pick up that $45 billion dollars lying on the table, because another $100 billion a year awaits after that, once pick up that first $45B.

We need to heal the family divisions. It’s doable. It’s profitable. It’s the right thing to do.

None of us among the quick can ever be perfect, we are human.

But the better we get at doing what’s right on issues raised in the Industry Voices and Daily Business News items noted above, we hasten the day that our sales skyrocket, more homes will be sold – and more manufactured home communities will be filled, planned, developed and those new ones will get filled up too.

Small, medium or large…

The right thing to do, is the smart and profitable thing to do. That’s a simple system, isn’t it?

The truth well told by credible voices is powerful. ##

(Image credits are as shown above.)


L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. See LinkedIn.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka

Opportunity vs Reality – Insanity or Insanely Simple

September 25th, 2016 No comments

Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it.

No matter how great a product, service, company or person is, someone may still misunderstand.


When misunderstanding takes hold – or something goes the wrong way – what does the motivated business professional do?

  1. Nothing, just accept the status quo.
  2. Work only with those who don’t misunderstand, even if those numbers are very limited.
  3. Work with those who understand, plus strive to marshal the witnesses and resources needed to change the perception for an ever-growing number of other potential customers.

While you are pondering that (to the extend it needs much consideration at all! ;-) let’s peek at the following reality.


Image credit, Everything is Obvious.

Insanity vs. Insanely Simple

Our industry ought to be insanely simple.  As Bloomberg notes below, there is a spreading affordable housing crisis, and we have the quality, affordable homes that can solve it for millions of Americans. Duh, right?

But for anyone who has been active in this industry on

  • the front lines,
  • management,
  • investment or
  • ownership level for a reasonable period of time, they (…and you) know we have an MH Image Issue.  They – or most MHProNews readers and a professional like yourself – know that the industry’s image is often undeserved.

Image credit,

But what is being done about changing that image in a practical way?

  • There are, in fact, companies who strive to improve their own image. That’s important and valuable.
  • There are collaborative efforts like the Arkansas Manufactured Housing Association launched recently, designed to dispel myths.
  • Other associations and operations have or are doing such things.

All such good efforts are to be commended and have value.

But what we can’t afford to ignore are the very real issues that keep millions of more people from embracing our industry.


Credit, Bloomberg, click to see DBN report.

Look at what Bloomberg said about our industry the other day, listing the good, but also citing the problematic history and then saying to our industry, that we need to rebrand!


Titus Dare, SVP, Eagle One Financial.

Then, consider what industry veterans like Titus Dare and Tom Fath said in their recent Op-Eds – raising important points, which

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55

Tom Fath, Operations, partner, New Durham Estates.

need to be understood.  Because simple cheerleading which ignores real or perceived issues not only won’t solve what limits us; it could – as each of the two pros said in their own words linked above – backfire.


Dust Under the Proverbial Rug?

Ever do housecleaning?

Ever sweep dust under an actual rug?

Maybe as a kid, we might do something like that, but most motivated adults know better! The dust piles up, and it becomes noticeable.


Credibility is a point that both Tom Fath and Titus Dare raised, independent of each other, in their columns. Ignoring issues doesn’t help, tackling them is the only reasonable option. But what MH needs isn’t what the the RV industry did with GoRVing… our situation is unique. We need a tailored approach, that is market based, yet national in the sense that each market has its own specific, targeted efforts that showcase the good, but address the perception issues.

You don’t sweep years and years of dust under the rug, watch the pile grow and hope that it somehow magically goes away.  It took years to get the MH image to the low ebb we are at today.

The MH Image won’t change overnight. That means a sustained effort must be made.  Such an effort will bring billions of dollars in new sales to manufactured housing every year.

Again, look at what Bloomberg said last week – so this isn’t just the Masthead’s perspective – or just those pros linked above – it’s the view of many in and outside of manufactured housing.

While I think Bloomberg’s closing suggestion is well meaning, it has its own flaw – but their general point is correct.  Manufactured housing will not achieve its potential, so long as we operate under this cloud of decades-old misunderstandings and dated, heavy baggage.  Those were elements of the parting thoughts of MHI’s prior president.

So while we in manufactured housing are advancing for several years now from the post-2008 crash bottom, we ought not sit on our laurels.  Our HUD Code MH sales – as well as those on the modular side – are a fraction of what they once were, and what they could become again.


But we can’t keep doing the same things, the same way and expect a different result.  We all know that such an approach is the popular definition of insanity.

Yet, isn’t that what the industry has de facto done for decades?  Again, MHI’s prior president suggested as much.

The Solution for Profitable MH Growth is Insanely Simple

As professionals and as an industry, we must learn to tell our story well, and keep improving upon that story telling;

  • we must spotlight what is already good and
  • tackle what is problematic or misunderstood.

We must do the above from every vantage point, not only our own, but that of others:

  • showcasing how the vast majority of our industry’s home owners love their home, community and lifestyle.
  • From the perspective of experts, who know and respect our industry.
  • From the perspective of our MH industry’s professionals,
  • but also from the perspective of those who are naysayers!
  • We must tackle what the naysayers are pushing out via the media, politicians, policy advocates, etc.

Where industry critics are correct, we ought to make the needed changes. When naysayers are wrong, we need to clearly showcase WHY they are wrong.

Once we get the above elements right…

…Repeat, repeat, repeat, repeat, repeat.


Joe Dyton.

Against that backdrop, please take another look at what we’ve been doing in recent weeks on the Daily Business News


RC Williams

on MHProNews  and what we are doing on

For this to be done properly and the most effectively, we need your professional voices, your expertise and your support on every level to move MH ahead.

Because as valuable as other sources in our industry might be – we proudly proclaim the obvious – there are none in industry trade publishing that are doing what we’re doing, quite like we are, as noted in the outlined above.

Only MHProNews and MHLivingNews are consistently, routinely spotlight the good in MH trade journalism, while tackling the thorny issues that rightly or wrongly hold MH back.

That’s the view from the Masthead.

And you say…? ##


Jan Hollingsworth, award winning journalist, featured on MHLivingNews.

Programing/Scheduling Notices: You will see some more meaty/thorny and positive moving ahead topics tackled on MHProNews and MHLivingNews, starting as soon as early this week. Please check them out. YOUR Thoughtful feedback – on or off the record – is encouraged.


L. A. ‘Tony’ Kovach, MH Industry publisher, consultant and popular speaker.

By L. A. “Tony” Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
Manufactured Home Marketing Sales Management trade journal aka aka