1-2-3 = Dodd-Frank, Zoning and MH Next Steps

December 13th, 2015 No comments

First things first. For those behind on reading due to the holiday hustle, your attention should go first to the three links that follow. Then, share them with others in your circle – to take the steps that Ross Kinzler, Joe Kelly, Tyler Craddock, my team and hundreds of other MH Pros have. Ross is right, we can can get this done, Joe is right, we can get more MH lending in 2016 as a result, but it needs to be now. This week or next, there will be DC votes. We’re close! Please see the above, and/or this link here.

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Jan Hollingsworth’s latest MH report, is linked here or click the photo above.

Second. Texas independent retailer, Gary Adamek has an important point. Yes, Dodd-Frank has hurt MH. HMDA and other data proves it. But Gary says zoning hurts us even more. We in MH have to get good at juggling multiple balls.  Some states are doing important work on this, as the report linked above suggests. Other states are facing a crisis. See the first in a series of reports, by award-winning journalist – Jan Hollingsworth – linked above or here.

Read it, and then care enough about this MH issue to share this broadly.

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Affordable quality homes like the one shown on display at ArkLaTex (above) are often being zoned out for discriminatory reasons, like a 4/12 roof pitch.

Third – the common denominator. Winning on anti-MH Dodd-Frank/CFPB regulations and zoning have threads that unite those and other issues. Sum it up in one word. MHEducation!

We’re hitting the educational trail next week to a new state for our latest Inside MH Road Show videoing. We’ll be bring more videos that appeal, inform, educate and motivate from MH home owners, MH industry and other pros in the coming days.

We’ll also plan to showcase in 2016 the path ahead for serious MH growth for those ready to get involved.

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Image credit, HousingWire.

As an FYI, there will be a pair of Daily Business News reports for you to check out.  One will go live early next week related to zoning, and the second one is already up, proof of the growing strength of the MH market. Please do read them.

1-2-3. Until mid-week, do take action NOW on the first item above.

Then, share the good word about MH via the resources found on MHLivingNews.com. The more the public knows the modern MH reality, the better you and all can do to sell more homes and fill more vacant MH Community sites. ##

LATonyKovach-NYHousing--PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257

L. A. ‘Tony’ Kovach, speaking at the recent New York Housing Association meeting. Tony will be presenting at the 2016 Tunica MH Show, click here or on the photo above for more info.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


For Shame! Begging or Breakthrough for MHVille?

December 9th, 2015 No comments

“For shame, for shame, for shame! was a common admonition by the comedic character of Gomer Pyle, USMC.

gomer-pyle-forshameforshame-creditTimFall-postedMastheadBlog-MHProNews-com-

Credit CBS, Tim Fall.

But it’s no laughing matter if the MH industry misses out on a prime chance to correct the improper use of the powers given to the CFPB in Dodd-Frank. Shame on them for cutting off good people from reasonable financing options that otherwise frees them from the Renters Nation, which the CFPB’s current policy toward MH sadly confines millions.  

Also hear Gomer call shame!” on MHPros who don’t take a few minutes to make sure our call-to-action is so loud-and-clear that both major parties and the Oval Office get it right when the omnibus appropriations bill is passed.

Ross_Kinzler_credit_Community_Connections_posted_on_MHProNewsRoss Kinzler is correct. If our rider is on the Senate bill and with the House’s companion passage, POTUS will sign off.

Since Ross is right, with all due respect, then reason suggests that the argument sent by email to various industry leaders misses the mark. Yes, it’s true that there is a two-year window for Congressional legislation, and HR 650’s passage in the Spring of 2015 could still lead to the Senate passing the companion S 682 bill in 2016. Let’s call that plan b.

What the plan b argument misses is perhaps Ross’ main point. The president will sign off on a passed appropriations bill.

Plan b isn’t nearly as certain.  

So failing to “catch a ride” this year via appropriations, possible in the next few days, could be a big miss for all of MHVIlle. Or to use Apollo Creed’s power-phrase from Rocky 3, “There is no Tomorrow!”

ThereIsNoTomorrow!ApolloCreedRocky3-credit-UA-postedMastheadBlog-MHProNews-

Hey. We may be ‘cheer leaders’ at MHProNews and MHLivingNews on issues we believe in, Tim Williams et al are correct on that and his next point too. Namely, that we, as pro-MH Industry trade publishers, call it as we see it. We see it as a tactical and strategic error to let this opportunity slip by for ANY reason. Others who see it differently can send me a comment/letter for publication, if they have a reason-based counter-argument. We’re happy to share it.

This Ought to be Easy, Here’s How

I can turn to my team and say, please send this out or make this call too.” Just the ask often results in a “sure, happy to do so.” In fact, I did, and that’s what a team player replies with. If we can, why not you with EVERYONE on your team?

JoeKelly-RV-MH-HallofFameInductee-IowaManufacturedHousingAssociation-postedMastheadBlog-MHProNews-_001

Joe Kelly, Iowa MHA, was inducted into the RV MH Hall of Fame. Joe knows how to get things done in his state. Do you think it is a good idea to follow his advice? As they say in Wisconsin, youbetcha!

If one-in-ten workers in our industry did that, you could virtually guarantee that this rider would stay attached to the omnimbus appropriations bill, and this would thus pass this year. Passage this year means that next year, Joe Kelly’s right. We’d all be selling more homes as a result, plus our exiting home owners and lenders would be better off too!

tyler-craddock-executive-director-virginia-manufactured-and-modular-housing-association75x75

Tyler Craddock, VAMMA.

For any who fail to do the common sense things that Ross, Joe or Tyler Craddock suggest, imagine Gomer Pyle looking at you and saying, For Shame, For Shame, For Shame!”

I get it that some want a plan b, a fall back position. But when you make your Alpha Plan work, plan b is not needed. Agree, or disagree – love him, or hate him – what Donald Trump is proving is that the bold draw millions of supporters. Or as Napoleon and George Patton said, L’audacel’audacetoujours l’audace!”  

What the powers-that-be everywhere need to realize is that people are attracted to ‘the strong horse,’ and the weak call to action is akin to no call-to-action.

We in MH can ride that populist wave too, but we have to be smarter and stronger in how we organize and approach such issues.

Our industry needs to be more strategic, that’s what a long-time MHI leader told me just days ago. He was correct.

Or as up-and-coming community operator and MH homeowner Tom Fath said, Let’s get this done, now.

3 EZ steps to get Dodd-Frank relief for all of MHVille

If you’re in MH, you’re impacted.  Period.  We can change that.  Nor do you have to listen to moi, you can…

  1. take the sound advice of Ross, Joe Kelly or Tyler Craddock. Listen to Marty, Tom, the dozens who sounded off on the Hill blog post here, or those home owners and other pros who want more financing options.

  2. Once you’ve faxed, called or messaged (get your 2 Senators or House Rep’s contact, linked here), then ask your team members and associates to do the same. Don’t do one message per office, have each individual do a separate message. Let your associates know that – this is how we get things done and grow our industry – while advancing and protecting consumer options too.

  3. Then, push it out via social media and email to your circle of friends.

Do that, get others you know to get into that same habit of mobilizing others when needed.

What left-leaning Barack Obama learned as younger man was community organizing. He organized his coalition to take the White House, and kept it when many thought he’d lose in 2012.  Left, right or center – there are lessons we in MH should learn and apply to OUR causes!

Affordable quality housing is a non-partisan issue.  It doesn’t matter if you are left, right or center, D, R or I. Just do it.

The squeakiest wheel will get this done. Anything else is an excuse or ‘losers limp’ in disguise. Let’s not let Gomer tells us for shame, or think 2 weeks from now, ‘gosh darn, we missed that opportunity’.

7DaysWeek-SomedayNotOne=credit-Pinterest-MeatheadMime-postedMastheadBlogMHProNews-com-

Credit: Pinterest, MeatheadMime.

Let’s stop begging. Let’s stop hoping for someday to arrive. Let’s organize. Let’s do what others do to claim victory, by being so heard that we will surely breakthrough. Let’s get this done! ##

l.a.'tony'kovach-us-supreme-court-washington-dc-mhpronews-com-

L. A. ‘Tony’ Kovach, by U.S. Supreme Court building, photo credit, MHProNews.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Where Sam Zell, Lindsey Bostick and Paul Bradley all meet

December 7th, 2015 No comments

There are voices that command attention. There are voices not yet known, who will rise to power. There are voices that may differ from us on this or that, but who nail it on a key issue.

There are gems to be heard from almost anyone, for those willing to listen objectively. The problem for too many is that they paint themselves into a corner of their own making. Too many limit themselves to reading or considering only those voices that sound like their own thinking.

Success, Seeking Solutions

sam-zell-chairman-els-equity-lifestyle-properties-manufactured-home-communities-mhpronews-com-For decades, Sam Zell has blazed a trail that has made him a success in real estate and investing. He can say in a few words the essential elements that cut to the chase on an issue. Don’t believe it? Check out this new and in-depth interview with Sam Zell, linked here, for yourself. Then imagine an America that followed tips like those he shared.

Then, click here to read Zell’s Fundamentals. In the light of those Zell lessons, think about why MH ought to be poised for a historic boom.

A Star is Born

There is a debate on the question: good genes or good environment? Which is more important?

Set that discussion aside, because Lindsey Bostick has the benefits of both. Meet the young woman who is bound to make her mark in Louisville – at the upcoming show – and beyond, in this truly read-hot interview with the rising star, A Cup of Coffee with…Lindsey Bostick, linked here.

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Gary Dobbs – left, Lindsey Bostick – center – John Bostick – right; Lindsey is featured inA Cup of Coffee with...Lindsey Bostick,’ at this link here.

For those who want to see independents of all kinds do well in MH, check out this video interview, linked here.

Agree, Disagree, But Share RespectAnd Seek Sound Solutions

Odds are 100% certain that you and I agree on some things, disagree on others. Well, that means that Paul Bradley could easily say that about me, or vice versa.

But what’s equally certain is that we both share a passion for MH, one that Lindsey Bostick is catching, for a sector that Sam Zell is a leader in. These are a diverse group! Each has their unique insights!

paul-bradley-jerry-voorhis-memorial-award-2014-postedDailyBusinessNews-MastheadBlogmhpronews-com

Paul Bradley shares his thoughts on the upcoming – important! – Duty To Serve (DTS) debate about the GSE’s lending to MH, at the link here.

And on a completely different note, you can see our video interview with Paul – an inside look at ROCs and why communities should consider that option – at the link here.

Manufactured Home Marketing Sales Management.com or www.MHMSM.com

You are Not Alone! Fly farther, faster and higher with www.MHMSM.com, Flickr and Wikicommons

You Are Not Alone!

About 5 years ago, we did this graphic at the left.  It was to let MH pros reading back know they weren’t alone in reading, writing, messaging or calling into MHProNews.

This weekend proves that again, not only because thousands are logging in here daily.

It is also because this weekend, we saw not just Paul’s interesting guest letter, we have 4 other new OpEd items up on Industry Voices.

All are lending related, which should tell you a BIG topic on the minds of MH pros from coast to coast.

Please surf the Industry Voices guest blog now, at this link here, and check out all 5 new guest letters.

For the full line up of new December featured articles on MHProNews.com, click here.

This is where manufactured housing professionals gather to read, consider and share the hot topics of the day.

We’ll see…but don’t be surprised if this mid-week Masthead blog may go up early. Most important, don’t forget to take action for more MHLending…today! I did it, in more ways than one; so my suggesting that you do so too NOW – is just me walking the talk. Don’t hesitate, no excuses, just do it. ##

l-a-tony-kovach-mhlivingnews-mhpronews-latonykovach-com-By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


December to Remember – Manufactured Housing News, Tips and Views 2015

December 3rd, 2015 No comments

If you’ve been in manufactured housing:

  • at least 5 years, and

  • have been to at least 3 MH professional events/association meetings/shows a year,

then odds are excellent that you know first hand how diverse our industry is:

  • politically,

  • by Industry segments (MH Retailers, MH Communities, MH Producers, Lenders, Installers, Transporters, Suppliers – plus sometimes stark differences within each of those segments!)

  • in size, business plans and approaches within each industry segments,

and any other measure of diversity (religion, ethnic, gender, familial status, etc.) you want to mention.

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So it’s no surprise when you see a diversity of Featured Articles in this power-packed December to Remember 2015 issue of MHProNews.com. Here are examples of what you’ll find in this month’s featured articles. In no particular order of importance…

  1. 3 featured articles focused on the thoughts of ELS/EGI Chairman, Sam Zell, with our thanks to his friendly and efficient contact at ELS.

2) What some will see as the near ‘polar opposite’ of ELS, an exclusive video interview with Paul Bradley ROC USA (by the way, while their politics or other views might differ, both are savvy professionals, executing their respective plans). If you are thinking about exiting (selling) your MHC, this is timely viewing you’ll not want to miss.

3) MHI and MHARR featured articles (second month running).

4) A gathering of samples of praise for our independent trade publishing – again, across a wide spectrum – including kudos from “competitors” in their respective niche’s too.

5) Wayne Coakley’s strategies on managing your online MH reputation.

6) Spotlighting a new, rising start in MH in our exclusive – A Cup of Coffee with…Lindsey Bostick.

7) Another insightful column from the Fair Housing Lady, attorney Nadeen Green.

8) 21st Mortgage’s Lance Hull’s latest column, reporting on an update that should perk even more activity for their popular CASH Program – must reading for MHC pros.

9) Bob Vahsholtz unique take on the Image Problem (which is but one example that proves in part Tim Williams’ point – see #4 above – that not every comment or article on our site is something I necessarily agree with…but I’m still happy to share them).

10) Inspirational, thought provoking columns from our good friend Tim Connor, CSP – and from a cherished legend, Zig Ziglar, RIP.

11) Barry Cole’s update on the Kevin Clayton Debt Elimination challenge for the RV MH Hall of Fame.

  1. An inside look at something new for the 2016 Louisville Manufactured Housing Show – complete with a new video.

13) The Wisdom of Dr. Thomas Sowell. Want to bring common sense to a political or economic discussion? A few words from Dr. Sowell will often do the trick! Each quote a tweetable gem!

14) Exclusive comments to MHProNews and a downloadable report by Dr. Sebastian Gorka, on terrorism in the U.S. (eerily timely, given the tragic San Bernardino apparent terror attack). Let me take a moment and say that almost any business of any size today needs to consider their preventative steps in case of an active shooter incident. Please plan and prepare now, and mitigate or avoid problems later.

All told, we have 18 new Featured Articles in our December to Remember issue.

Bonus! Free Christmas Gift that Keeps on Giving! You can sign yourself or a team member(s) up in seconds for the industry’s leading emailed news updates.  Go to MHProNews.com/subscribe and give the free gift of priceless insights – the Industry News, Tips and Views Pros Can Use ©  – that keeps on giving. 

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From our family to yours, let me hereby wish you a good Advent, our Jewish friends a happy Hanukkah and to all a Merry Christmas.

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach = (l-r) Soheyla (prounounced So Hey La), video drone assistant – Tamas (pronounced Tah Mash) and L. A. Tony Kovach (prounounced Co-Vatch like Watch). Matthew Silver, Jan Hollingsworth and Charles Drake plus many volunters and sponsors who join together – all to bring you the Industry News, Tips and Views Pros Can Use. © Photo above, from 83 Degress Media.

With no further adieu, please dive into this month’s fabulous Featured Articles, also found via the MHProNews home page under the Daily Business News module.

Featured Articles and Reports for Vol. 7, No. 2, 2015

Alphabetically by Category

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• Snow Removal, Community Rules and Fair Housing…really?

by Nadeen Green, JD

nadeen-green-mhpronews-comMany manufactured housing communities are in warm and sunny climes or in areas where a few snowflakes are all that you will see; although when they fall, even those few snowflakes can be a source of great panic, requiring residents to stampede to the grocery stores for bread and milk.

Read more…

 

FINANCING

• Act NOW for Enhanced Manufactured Home Lending

by Lesli Gooch, Ph.D.

LesliGooch-PhD-MHIvicePresident-GovernmentRelations-postedMHProNews50x50-The federal government is currently operating under a “Continuing Resolution,” which passed in October and runs through December 11th.

Read more…

 

 

• Getting More Affordable Housing for Manufactured Home Communities

by Lance Hull

LanceHull21stMortgageCorporationPostedMHProNews-com-55x55.jpgIn 2012, 21st Mortgage launched the Communities Affordable Spec Home (CASH) Program to expand affordable housing finance options to home buyers purchasing homes for placement in land-leased communities.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Sunshine Homes and where your company is based).

My name is Lindsey Bostick. I work at Sunshine Homes, which is located in Red Bay, AL.

Read more…

 

• Kevin Clayton Debt Elimination – RV MH Hall of Fame

by Barry Cole

BarryCole-mhHallofFame-55x55Great News! The manufactured housing (MH) segment of the RV/MH Heritage Foundation has received pledges totaling $622,314 toward the $1 Million Kevin Clayton Debt Elimination Campaign.

Read more…

 

• World Economy Operating on Slow – Sam Zell Video

 by L. A. “Tony” Kovach

tony- kovachInvestment legend Sam Zell is Chairman of manufactured home communities leader, ELS – as well as a host of other investments. Mr. Zell is featured in this recent video interview.

Read more…

 

• Sam Zell’s Investment Fundamentals – Performance

by L. A. ‘Tony’ Kovach

tony- kovachEquity Lifestyles (ELS) has long been a leader in the manufactured home community business.

Read more…

 

• Can Factories or other Businesses be targets for ISIS or other Jihadi Groups? Insights on Terrorism from Expert, Dr. Sebastian Gorka, Ph.D. 

by L. A. ‘Tony’ Kovach

tony- kovachIn the wake of recent attacks in Paris and Mali on civilian targets, reasonable professionals may ask, what is the possible threat to U.S. businesses and the MH industry?

Read more…

 

• The Wisdom of Dr. Thomas Sowell

by L. A. ‘Tony’ Kovach

tony- kovachProven, sound principles should trump posturing. Common sense needs to become more common again.

Read more…

 

• Something New to See at the Louisville MH Show! Or in many markets…near you? 

by L. A. ‘Tony’ Kovach

tony- kovachAs a successful MH Retailer – who sold the sales center but still does manufactured home consulting for firms of all sizes – I know first hand things savvy retailers want.

Read more…

 

• Why Should Exiting Manufactured Home Community Owners Consider Going Resident Ownership? Inside MH Video Interview with Paul Bradley, ROC USA

by Soheyla Kovach

s-kThere are hundreds, perhaps thousands, of Manufactured Home Communities (MHCs – aka ‘mobile home parks’) that are on the market or could be for sale soon.

Read more…

 

• ‘Politicians, President Lies’ – Dodd-Frank, China and Contrarian Investment Insights from Sam Zell 

by L. A. ‘Tony’ Kovach, NABE and EGI

tony- kovachDiane Swonk introduced investment mogul Sam Zell to the living gathering reported by the National Association of Business Economics (NABE) with an explanation that Mr. Zell speaks with very little filter.

Read more…

 

• The Importance and Value of Independent MH Trade Publications

by MH Industry Voices

MH-IV-manufacturedhousing-industryvoices-symbol-mhpronews-What follows is a sampling of comments by professionals and manufactured housing (MH) industry members, who have specifically commented on the importance and value of independent, online MH trade publications.

Read more…

 

• The Image Problem— Stage Three

by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed.

Read more…

 

• MHARR Calls On FEMA To Terminate “ROGUE” Contract – Exposes Effort to Expand Role of Monitoring Contractor

by M. Mark Weiss, JD

 

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-For the second time in less than a year, the Manufactured Housing Association for Regulatory Reform (MHARR)

Read more…

MARKETING

 

 

•How Marketing Your 5 Star MH Reputation Leads to More Sales

by Wayne Coakley

WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-I’m hopeful you are aware of the importance of online reviews for your manufactured home business.

Read more…

 

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• 3 Tips – Expectations, the Present, Differences

by Tim Connor, CSP

 

tim-connor-mhmsm-comAbsorb and apply these three tips this week.

Read more…

 

 

• ZigOn: A Special Christmas Message

by Zig Ziglar

zig-ziglarIt’s Christmas, Not a “Holiday Season.”

Read more…

 

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Tidal Shifts, Time Warp and the Next Level

November 30th, 2015 No comments

USA Today reported that: “As retailers seamlessly transitioned from Black Friday deals to Cyber Monday deals as early as Saturday, they were riding the tailwind of a shopping weekend that found more than 103 million people say they had or planned to shop online Thursday through Sunday, according to the National Retail Federation’s consumer sentiment survey of 4,281 people out Sunday. That’s compared to nearly 102 million people who shopped in stores during the four-day period.

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Kohl’s in Lakeland, FL Thanksgiving after 7 PM. Photo credit, MHProNews.com.

NRF is catching flack for shifting from hard data to polling-style samples. We’ll see how that plays out.  Here’s more from USA Today:

While the organization (NRF) can’t compare to last year’s figures, initial feedback from retail executives and shoppers show that the holiday season is on track to hit an expected 3.7% increase in sales, says NRF president and CEO Matt Shay….”

“…More than 151 million people shopped, compared with about 136 million who said they were going to shop, NRF found. And despite earlier start times to sales, Black Friday remains the most popular day to shop, as more than 74 million people hit stores the day after Thanksgiving, compared with 34.6 million who shopped in stores on Thanksgiving, NRF says.”

We were part of all of the above – as you likely where too – and the photos captured Thanksgiving Thursday reflected amazingly long lines at retailer Kohl’s. There are a number of possible takeaways in the above numbers for our industry.

KohlsLakelandFL-LineforCheckout-credit-MHProNews-com-

Lakeland has about 100,710 population. The Kohl’s store at Lakeland Center had 12 open registers, and two lines for check out that went from the front of the store, around both sides and clear to the back of the store.

MHMarketers, Heads up…

For example. It’s still a trickle, but the full blown clicks vs bricks race in retail is seeing some late blooming mirroring in MH. While still tiny in the MH Industry, there are more anecdotal reports being heard of MH buyers who shop, order, apply and buy a home without ever walking into the MH retailer’s office. That’s clicks vs. bricks.

Savvy MH pros wants to be on both sides of that equation.  Please look at these images from the retail stores.  Tell me what they ought to suggest to MH retailers, communities, manufacturers and other vendors?

Naturally, online sales aren’t nearly as likely to happen for firms that have a poor website, or who fail to provide shoppers what they need to know via the Internet and by phone. Part of that involves online reputation and recommendations, and we’ll be carrying another column in the upcoming December from MH veteran Wayne Coakley on that topic.

KohlsLakelandFL-checkoutline-Thanksgiving2015-credit-MHProNews-com-

The National Retail Foundation (NRF) projects that gift cards alone will hit $25.9 billion this Thanksgiving, Hanukkah, Christmas shopping season. Deloite’s projected some $965 billion in total holiday sales. Meanwhile, MH is muddling along 4.52 billion for the year in new MH sales. People are spending money. There will be a trillion dollars spent on housing in 2015, and a trillion dollars on cars, and nearly a trillion dollars on holiday sales. Do you see that we could be doing so much better than we currently are as an industry?

The Time Warp

Needless to say, we all have the same 24 hours in a day, but odds are that we’ve all known occasions when time seemed to move fast, and other times, slowly. Starting around Thanksgiving, the ‘time warp’ effect of the holidays hit. We’ll suddenly be in 2016, as well as the primary season in politics, and the show season for manufactured housing.

The Next Level

im-williams-CEO-and-President-21st-mortgage-corporation-postedMastheadBlog-MHProNews-com-

Tim Williams, 21st Mortgage CEO and MHI Chairman.

Let me thank Tim Williams – 21st Mortgage CEO and MHI Chairman – for a very thoughtful and valued letter he provided last week on:

The Importance and Value of Independent MH Trade Publications

We are closer than ever to passing the Dodd-Frank fixes into law we need for our consumers and sellers. Don’t let the time warp of the holidays distract you from taking the few minutes need to do the following. Call your two Senators offices and ask them:

To support inclusion of Section 909 – which has S 682 – as a rider to the Senate Appropriations Bill S 1910.”

S 682, as regular readers know is The Preserving Access to Manufactured Housing Act, which the House passed last spring in their bill – HR 650. You can find your Congressman and two U.S. Senators via www.ContactingTheCongress.org in seconds.

Then, get and stay engaged in what’s happening in your industry. Set an example for your colleagues and team members, by reading, writing, calling and sharing.  As CU’s Barry Noffsinger said, you be the change.

3 years ago, MHI cited the number of full time equivelents (FTEs) working in MH at about 100,000. Let’s say that’s closer to 150,000 FTEs (+?) today. Almost all of you have a Facebook page. Almost all email, are online, and know others in and out of MH. When a growing number of MH Pros shares what’s on MHLivingNews.com with the world, the world will increasingly understand MH. Educating the public on the facts vs. the myths will yield more sales.

When more in our industry are into the best practices that associations and the expert writers on MHProNews.com shares,

> we’ll serve the public better,
> we’ll have fewer legal hassles,
> we’ll sell more homes.

ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-

15 minutes a day on MHLivingNews.com and 15 minutes a day on MHProNews.com. It pays off.

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John Bostick, Sunshine Homes CEO and prior MHARR Chairman.

John Bostick, CEO of Sunshine Homes and prior Chairman of MHARR likes to say, “Easy Doesn’t Pay Well.” Taking a few minutes a day to keep up and grow professionally, that may not seem easy for those who are not yet into the habit. Others would have to cut back if they went DOWN to 15 minutes a day. Those who do those extra steps, are often the leaders and better performers.


Be a leader. Start now doing what leaders do, because all leaders are readers. Leaders don’t just talk,

  • they do,
  • they encourage and
  • they lead by example.

The tidal shifts, time warp and next level are at hand. Retail has recovered far more than MH has. We have to be more professional if we are to grow into the kinds of sustainable selling that will make us the powerhouse of housing in the future we can be.

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Manufactured housing’s recovery is way too slow.  No doubt, CFPB regulations has harmed us, as their own HMDA data suggests.  But let’s be clear, we can, should and must set our sights higher as an industry. Please see Tim William’s message, linked here. Image credit, Calculated Risk.

JoeyTidmoreChetMurphreeRobertGannDeerValleyHomebuilders-InsideMH-ManufacturedHomeLivingNews-com-600x336-600x330

The video linked above has been one of the most viewed on MHLivingNews during November. See why. Joey Tidmore, Chet Murphree, Robert Gann are featured in the video linked from the still graphic above, or click here.

Programing note: expect the new issue to be live on the home page Wednesday, December 2nd, around mid-afternoon. We’ll have some great columns, business protecting and building items and new videos for you to get into! Until then, go do or sell something good! ##

LATonyKovach-Louisville-2015-mhpronews-com-275x156-1

L. A. “Tony’ Kovach will be presenting on marketing and sales the evening before the start of the 2016 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


I Believe in Giving Thanks…

November 26th, 2015 1 comment

Let’s set aside the heavy topics, and focus on this Thanksgiving day on some of what should matters the most in our lives.

I Believe in Giving Thanks…

  • …For The Faith

  • …for the Family

  • …for the good represented by our Flag

  • …for true Friends

  • …for the good Fortune found in the Fabulous Factory-Framed Freeholds, Flats and Fountainheads of Fine Living.

We’ve gathered a sampling of quotes for Thanksgiving. The credits for each are as shown. We’ll finish those quotes and images below with George Washington’s Thanksgiving Day Proclamation, made and first celebrated 226 years ago.

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Image credit – Enjoy Festivals.

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Image credit, LoveThisPic

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Image credit – Indulgy.

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Image credit – Veterans Day Quotes.

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Image credit – Patheos.

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Image Credit – Ministry to Children.

Thanksgiving Proclamation

Issued by President George Washington, at the request of Congress, on October 3, 1789

By the President of the United States of America, a Proclamation.

Whereas it is the duty of all nations to acknowledge the providence of Almighty God, to obey His will, to be grateful for His benefits, and humbly to implore His protection and favor; and—Whereas both Houses of Congress have, by their joint committee, requested me “to recommend to the people of the United States a day of public thanksgiving and prayer, to be observed by acknowledging with grateful hearts the many and signal favors of Almighty God, especially by affording them an opportunity peaceably to establish a form of government for their safety and happiness:”

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Image credit – WhiteHouse.gov.

Now, therefore, I do recommend and assign Thursday, the 26th day of November next, to be devoted by the people of these States to the service of that great and glorious Being who is the beneficent author of all the good that was, that is, or that will be; that we may then all unite in rendering unto Him our sincere and humble thanks for His kind care and protection of the people of this country previous to their becoming a nation; for the signal and manifold mercies and the favor, able interpositions of His providence in the course and conclusion of the late war; for the great degree of tranquillity, union, and plenty which we have since enjoyed; for the peaceable and rational manner in which we have been enabled to establish constitutions of government for our safety and happiness, and particularly the national one now lately instituted; for the civil and religious liberty with which we are blessed, and the means we have of acquiring and diffusing useful knowledge; and, in general, for all the great and various favors which He has been pleased to confer upon us.

And also that we may then unite in most humbly offering our prayers and supplications to the great Lord and Ruler of Nations, and beseech Him to pardon our national and other trangressions; to enable us all, whether in public or private stations, to perform our several and relative duties properly and punctually; to render our National Government a blessing to all the people by constantly being a Government of wise, just, and constitutional laws, discreetly and faithfully executed and obeyed; to protect and guide all sovereigns and nations (especially such as have shown kindness to us), and to bless them with good governments, peace, and concord; to promote the knowledge and practice of true religion and virtue, and the increase of science among them and us; and, generally, to grant unto all mankind such a degree of temporal prosperity as He alone knows to be best.

Given under my hand at the City of New York the third day of October in the year of our Lord 1789.

George Washington 

—– end of Thanksgiving Day Proclamation —–

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We’re thankful you’re here. I’m thankful for each member of our team, supporters, colleagues, volunteers – and of course friends and family. We hope you’ll enjoy the start of the ‘time warp’ of this holiday season – as we move from Thanksgiving Day towards Hanukah, Christmas and New Years. May you and yours be richly blessed! ##

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The MHProNews and MHLivingNews family Team, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like “Watch” with a v). Matthew Silver, Jan Hollingsworth and Charles Drake – plus the many volunters and sponsors who join together to bring you the Industry News, Tips and Views Pros Can Use. © Photo credit above, from 83 Degress Media.

By L. A. ‘Tony’ Kovach

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090
 


Top Shelf Manufactured Housing Professionals

November 23rd, 2015 No comments

Tony, everyone I’ve met in this industry has been top shelf. Just good people.” With such words our videographer, Charles Drake, spoke about the various professionals he has met during our journeys for the Inside MH Road Show episodes, as well as numerous video interviews with pros at events like the annual, upcoming Tunica Manufactured Housing Show.

As I reflected on those words, there is no doubt that Charlie is right.

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MH home owner/retailer Joey Tidmore, as well as Deer Valley’s Chet Murphree and Robert Gann are featured in the video linked from the still graphic above.  Videos like these dispell the myths that collectively cost MH billions of dollars in sales annually.

We’ve met many good people who are MH homeowners. They ranged from retirees who were salt-of-the-earth from the working class, to millionaires who sold valuable conventional housing to live in style in a quality, appealing manufactured home, and all types or groups in between.

We’ve interviewed and spoken with individuals of Asian, European, African, Latin American and North American ancestries. We have pros from key MH industry segments on camera, as well as video with public officials and other professionals and experts.

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All homes appreciate or depreciate for similar reasons. The still captured from the video interview with Kim Capen shown above proves that MH can gain in value, and cites some of the reasons why. Equally important, it shares great, appealing images of what the MH lifestyle is – and when understood,  that will appeal to others who are financially capable – and thus sell more manufactured homes. To see the video, click the link here, or click on the still graphic above.

Image and Education by Telling the MH Industry’s Stories

There may be no better way to begin to dispel the various myths and misconceptions about modern manufactured homes (MH) than by videos with the home owners, professionals and independent third party experts who know MH best.

Of course, at some point, people must see and experience the MH product first hand.

But until some of those myths, outdated or false notions are dispelled, millions would never consider MH at all. Since some 90% of home shoppers are looking online, having online videos and reports that tell the powerful truths about our homes is a common-sense way to advance the industry.

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Pam (l) took our son Tamas on a tour of their home, where the young fellow met pets, saw the garden and had fun indoors and out. Tamas was also outfitted with the Sunshine gear you see. Do you think Tamas (Tamas is prounounced like “Tah Mash,” Kovach sounds like “Co-Vatch”) had a grand time, and that our video guy Charlie Drake noticed how the Bosticks – and all the others we met on this trip – dealt with our son and all of us? Of course. L-Pam Bostick, Tamas Kovach, John Bostick. R-Weekly Service Meeting at Sunshine Homes, Inc balcony offices overlooking their production center in Red Bay, AL.  New features from this Inside MH Road Show trip will begin in December.

We’ve shot videos from as far west as Nevada and heading east to states along the Atlantic coast, and so many states in between. It’s an ambitious, evolutionary project with a revolutionary goal.

The Goal?

That goal is to promote the acceptance, understanding and respect for MH – and thus the increased sales – of manufactured homes. We believe that with financing now available and given current market conditions, MH could and should be selling at record levels in any state.  Its not.  Why not?  At the heart of it is a lack of proper understanding by the public of our amazing product.  Whose job is it to change that sad reality?  Its obviously up to pros like you and us.

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What happens off camera is as or more important as what happens during these Inside MH Road Show videos. Jerri Lynn Campbell, left – with award-winning Southern Colonel Homes in Hattiesburg MS – having fun during dinner with Tamas. Jerri’s husband George gave our son a sampling of new hats during this stop. Just good people, as their upcoming videos with customers and team members will begin to demonstrate, in our December to Remember issue.

This image/educational plan – which an award-winning state association executive called “a pioneering effort” for MH – is working.

A major university-level educator researching our industry recently praised what he seen as the quality work we are sharing with the public. He and other professionals see the value of informing, inspiring and promoting the MH Industry via articles and videos. Investors from the U.S. and abroad see the value. The list goes on…

The fact that it’s working should make it obvious that more should be done.

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Our ever-growing collection of video interviews with MH success stories and home owners, plus experts who know MH – all featured on MHLivingNews.com. Videos and reports give a positive view of our industry, based upon THE FACTS.  This makes each video more compelling to those who are new to our industry and who view them.

Jan Hollingsworth, Matthew Silver, Soheyla and Tamas Kovach are all playing unique roles in advancing various elements of this pioneering effort.

But our growing MHProNews and MHLivingNews team is just part of the picture. Because ultimately, it is the MH Pros and home owners who behind the scenes or in front of a video camera are making this happen!

Sharing the Good News of MH, Telling the Good Stories about MH Pros and Homeowners

For years, we’ve said that every challenge that the industry faces finds its potential answer with the pros active and “retired” who are in MH. The investors and the tens of billions in potential capital that could be coming into MH would be icing on the cake.

Let me share one quick story to finish today, to make the point.

Tom Fath hales from an award-winning third generation MH family. We’ll share a video with Tom talking about industry issues – focused on HR 650/S 682 – and financing – soon. But for today, let’s note that Tom and his family understand the pressing need to change the image of our industry. They are not whining about what they don’t have; they are pro-actively going after what’s needed to change the MH image in their market – and beyond.

With his family’s and their team’s support, Tom recently ran for the town council in his community. Here below is the outcome of the 5 wards in the race for seats on the Westville Town Council.

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Tom Fath, at right, in an upcoming video interview about the Preserving Access to Manufactured Housing Act – S 682 – HR 650.

Westville, IN – November 3, 2015 election results

Town Council, Ward 1

Michael Albert (D) 180 (55.05)

Nicole Clem (R) 147 (44.95)

Town Council, Ward 2

James Bechinske (D) 253 (100)

Town Council, Ward 3

Lisa Mayes (D) 151 (47.04)

Thomas Fath (R) 170 (52.96)

Town Council, Ward 4

Regina Ruddell (R) 221 (100)

Town Council, Ward 5

Olga Pecanac (D) 186 (57.76)

Ronald Stallings (R) 136 (42.24)

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Regina Ruddell is one of those “good people” that Charlie Drake was referencing, others are in the same video Regina is featured in, linked here or via the image above.

Please note that of the 5 seats on the town council, Regina Ruddell ran unopposed and garnered 100% of the votes. Regina is a resident in New Durham Estates, where we’ve interviewed her and others for part of a segment in the Inside MH Road Show.

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Olga Pecanac’s story is inspirational…she came to the U.S. the old fashioned way, legally. ;-)  Olga’s story, video and comments about MH are found linked here or by clicking the photo.

Olga Pecanac was featured in two episodes of Inside MH, the most recent one was published just before their town’s election. As the interview linked here shows, Olga is very open and positive about being pro-MH.

Tom also won his race. He is active in their chamber of commerce. Tom is active in a local parish. Their team recently hosted an event that drew dozens of professionals to an open house of a staged model home in their community. Here is a video example of one of their model homes in New Durham Estates.

If you do the math, after this election, 3 out of 5 ward members are positive about MH. Can you see the value to that in their town?  Can you see the value to accomplishing something like that result in your market too?

These are among the many steps the Fath’s are taking, and it is and will continue to make a difference for the image and success of their business and for the broader MH industry too.

My closing message today is this. YOU be the change in YOUR market. Establish a short, middle and long range plan to profitably change the image in your market.

It is working together – in concert – with pros like yourself that positive image change will happen in MHVille. Action trumps apathy, anger and anguish every time.

Thanksgiving is almost upon us. Set the planning and wheels in motion now, to make your next Thanksgiving one that will be memorable for you, your team and for the customers you serve.

We are an industry with good people and have a great product. Together with other forward thinkers, we must tell that story. Happy Thanksgiving to all! ##

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L. A. ‘Tony’ Kovach, speaking at the recent New York Housing Association meeting. Tony will be presenting at the 2016 Tunica MH Show.

By L. A. ‘Tony’ Kovach.

L.A. 'Tony' Kovach, MHM - Publisher, Marketing Director and Industry Consultant
http://www.linkedin.com/in/latonykovach
Manufactured Home Marketing Sales Management trade journal
www.MHMarketingSalesManagement.com aka MHMSM.com aka MHProNews.com
tony@mhmsm.com
863-213-4090