Posts Tagged ‘Amy Bliss’

‘Over Target’ Reactions, WHA Exec (ret) Ross Kinzler, Won’t Defend MHI Policies & Points to Prior MHI Failure

March 4th, 2018 No comments


I have no comment on MHI’s legislative agenda.”
Ross Kinzler.


The [MHI] Urban Design Project didn’t have any lasting market effects.”
Ross Kinzler


Priceless, direct quotes.


Why Priceless?

They are significant observations – and de facto admissions – by someone ‘defending’ MHI, and their ‘new class’ of manufactured homes.

The rest that follows are details, context, and commentary.

Briefly consider the point Ross Kinzler made about a prior MHI project that he used as an analogy to the MHI-backed ‘new class of homes’ concept.


Kinzler raises the interesting comparison between MHI’s previous ‘Urban Design Project,’ which didn’t perform as planned, and the MHI proposed “new class of manufactured homes.”

It is Ross who said the Urban Design Project had no lasting market effect, a nice way of saying MHI didn’t move the needle.

Aren’t those polite phrases for failed?

Keep in mind that Kinzler has reportedly done some consulting for MHI.  Yet, Ross won’t defend MHI’s legislative agenda.

That speaks volumes.

The rest are useful details and commentary, but if a reader stopped right here, the take way is that MHI’s prior ‘similar’ project failed, and MHI’s legislative agenda won’t be defended even by those who have been or are paid by MHI, or whom MHI staff has called ‘affiliates.’

Kinzler, has reportedly done consulting for MHI, and yet he still won’t defend their legislative agenda?

Why not?

Aren’t those two directly quoted sentences by Kinzler at the top warnings for every independent community, retailer, producer, service provider, and lender?


CityScapes at the Mills of Carthage; Boston and other cities, are you Listening?

(MHLivingNews has spotlighted one of the HUD Code
manufactured home projects dubbed
the Urban Design Project that Ross Kinzler’s
comments referenced.)


To Be Fair and Accurate, There are Many Possibilities

There are several possible reasons why Kinzler, or others in the MHI camp, don’t want to defend MHI’s legislative agenda.  We are not casting any dispersions on Ross, Amy or any others.

People can make good faith errors, and good faith mistakes in reasoning.

That, by the way, is one of the reasons why public debate can be healthy!  If there is an honest fact or analysis error, let that be logically aired out in public.

Which begs the question, why then does MHI and their surrogates often duck such debate? When key questions are asked about MHI, Berkshire Hathaway, et al, why do they all go quiet?

But as the CSUN – California State University – says in a report on logical fallacies, one of the reasons to know and spot errors in reasoning, is that once an error is spotted, that error can be removed from the discussion.

Doing that saves time in the long run.  Such honest, intellectual analysis dates back over 2,000 years.

Why keep repeating some variation on a logical error?  We’re doing MHI members and non-members alike a favor by spotlighting what look to be logical, legal or other errors.


What Sparked the Flak

ICYMI, the email in the article linked below is part of what sparked all of this flak this past week.

Keith Anderson, CEO Champion Homes, MHI ‘New Class’ Monopoly Concerns Memo, ‘Harms Owners, Independents’


Nathan Smith on the MHI Agenda and Track Record

I credit former MHI Chairman Nathan Smith for admitting during the video below that MHI needed to admit the associations prior mistakes, and make an effort to learn to avoid them.  Smith’s admission was an important step. But have MHI’s leaders in fact learned from prior errors? Is there any consequence for MHI leaders from failures?  In the private sector, a mistake costs jobs or money or both.  What happens when MHI errors?  Where are the consequences?



One possible reason why Kinzler won’t comment is MHI’s legislative agenda and history is simple.  The MHI track record and agenda are not an easy to logically defend or explain.

MHI’s Rick Robinson, an attorney trained in debate and objective analysis, won’t defend MHI’s position either, nor will he or anyone else at MHI do so.

Why not?

Ross_Kinzler_credit_Community_Connections_posted_on_MHProNewsSo Kinzler’s in plenty of company when it comes to not defending MHI’s agenda or track record.

Another reason, as this writer replied to Kinzler is that the logic, history, ethics, and theories behind the MHI agenda are dubious at best.  It’s a relevant point.  In fact, Kinzler was the one that pointed out the steep decline in manufactured housing production, and noted the harmful ripple effects throughout the industry.

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com d

There are tons of negative impacts for low volumes of new MH sales. One is that there are fewer used homes on the market. Image credit: Ross Kinzler – Wisconsin Housing Alliance.


Perhaps that explains in part why after years and millions of dollars in efforts, MHI key agenda items have not passed. Positions like the arguably contradictory position on the DOE Rule led to a flip flop that MHI leaders don’t want to admit.  Their flip flop on Clinton/Trump, their flip-flop on Pam Danner/HUD, etc. all can reasonably be seen as falling into that category.


But once more, in fairness, there are other possibilities. What we know is that Kinzler won’t defend MHI’s agenda, and neither will MHI publicly defend their agenda; why not?

Those who seek the truth on any subject want solid answers to reasonable questions. Curious minds want to know…


The “Straw Man” argument is one of the common fallacies that are used – intentionally or inadvertently – that can misrepresent the facts. The chart above shows some of the more common logical errors, but another not shown, that is used when George Allen enters a discussion is the red herring.’ Allen also likes ad hominem attacks. By intent or by mistake, the fallacies in reason lead people to wrong conclusions.


Kinzler Defended Bliss, A Deeper Look

Kinzler indicated he was defended his colleague Amy Bliss. But Amy was not attacked.  Ross ‘defended’ Bliss by what’s known as “straw man” arguments. He said things neither MHProNews, nor this writer have said.

Perhaps Kinzler misread?

Then, Ross ducked the same questions and opportunities to discuss by phone to clarify possible misunderstandings that was offered to Bliss, why?

Keep in mind, I personally like and respect Amy and Ross — so this isn’t personal, from our side of the fence, this is a purely professional disagreement.

Think of it as a clinical doctor’s analysis — what do the tests and the facts reveal?


Wittingly nor not, George Allen often falls into red herring and ad hominem tactics. When those are used intentionally, they are designed to distract or belittle, without actually answering the questions under debate or discussion.  For someone trained in debate, their use signals the weakness of the argument of those who use such methods


George Allen, a Bit Different?

Neither Kinzler nor Bliss accepted the offer to discuss items by phone, to clarify understanding. While written words are useful, they can be misunderstood. The combination of written and spoken words can thus become one way to avoid misunderstandings.

Allen’s situation is perhaps different.

He made an interesting revelation, saying he has quit MHI.  He’s not alone.

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Then, Allen says he hasno dog in the hunt,’  but begins blasting away furiously with attacks on the person (= ad hominem fallacy) or red herring tactics.  Those have been an Allen-isms traits for some years.

But what’s revealing is the fury of the defenders of MHI, without actually addressing the specific points made or concerns raised.

Why weren’t specific questions, being directly answered?


Don’t Bother Me With Evidence or Third Party Report’s…?

There’s an old saying, ‘don’t bother me with facts, my mind is made up.’

  • Rick Robinson
  • Richard ‘Dick’ Jennison,
  • Lesli Gooch,
  • Amy Bliss,
  • Ross Kinzler,
  • George Allen and others have ducked out on dealing with specific concerns raised by voices inside the industry and those outside of the industry.

For Allen, that’s perhaps particularly problematic, because he claims the mantle of defending independent communities.  Is he failing them, by not digging into the realities? Why is he now denying concerns on similar issues he himself has previously raised?  Has Allen flip-flopped? Doesn’t he see the contradictions in his reasoning?



Personal Example Makes a Professional Point Useful to Manufactured Housing

My friends, family, and relationships include people of many faiths and backgrounds. Among them are various kinds of Christians, Jews, Muslims, Buddhists, and non-believers. My parents raised us, thank God, with lived examples of how you treated all people with respect, and dignity.

People of good will can have disagreements.

So the response? It ought to be to examine issues, and if someone is mistaken – to show them their error.

But that isn’t done by name calling.  Even when we strongly disagree with Mr. Buffet, Berkshire Hathaway or MHI, we aren’t name calling or mud-slinging. Rather, we provide evidence, quotes and voice concerns in a professional manner.  Let them reply, if they can.  If they can’t perhaps that answers why they began ducking out on engagement, discussion or debate over a year ago.

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Bliss can speak about conspiracy theories, but when many have provided evidence, how can you call it a conspiracy theory any more?

Wisconsin Housing Alliance – an MHI ‘Affiliate’ – Amy Bliss’ Messages Raise New Anti-Trust Issue

Honest discussion is not accomplished by twisting the other person’s words, or by using false evidence, or misleading arguments.  In fact, manufactured housing advocate, the Rev. Donald Tye Jr. has raised several important points, which will be useful in upcoming articles.

“F-Bombs” Fly – Cursing Manufactured Housing and Tornadoes – Engaging Public, Experts, Officials, and Media

Soheyla had an article this week were we showed some of the vile name calling people post or send on the tornado and manufactured housing topic. It is linked above. The typical response made by this writer begins doesn’t start by cursing them back in return.

Let’s close with a very personal analogy, and I asked permission before sharing this.

My younger brother Tom Kovach holds very different views on a wide range of issues, and leads a life quite different than my own.


While I consider myself a centrist and independent, my brother Tom is pretty far left in many items of Democratic politics. But Tom can be reasoned with, and he and I don’t typically take offense when we disagree in a policy, moral, religious, or other issue. The point is that people can disagree, respectfully.

That said, we are brothers. We love and respect each other. Yes, at times we’ve exchanged thoughts in ways that hurt the other’s feelings, but we get over it, forgive as is needed, and move on.

I don’t have to agree with him, nor he with me, to have a rich intellectual discussion on a topic we disagree about. We don’t call each other some vile name.

tim-williams-CEO-President-21st-mortgage-corporation-daily-business-news-manufactured-housing-mhpronews-21st President and CEO, and prior MHI Chairman Tim Williams said in our exclusive interview with him a number of very important ideas. One of my favorites is Tim’s fraternity example. It’s terrific.

A fraternity is at the root a brotherhood.

Brothers – kinfolk, family – ought to be able to disagree with respect.


MHProNews has focused on facts, concerns, documents, behaviors, trends – which is a kind of history – and evidence. Where does the logic of a position or case take someone?

I strive to hold no personal animus toward anyone in the industry, including those who have demonstrably wronged others or us, or have generally been unjust.  Telling someone to ‘go to hell,’ or worse solves nothing.

If MHProNews is wrong on an interpretation, then that should be thoughtfully refuted, right? George or anyone, where is the need for rude name calling, or manipulative debaters tricks?

If my bride and I were the only two on the planet who believed these concerns, there might be a better cause for others to say ‘conspiracy theory,’ as Bliss said.   If we were the only ones to say, there is a risk from monopolistic behaviors, then mischaracterization by Ross, Bliss, or as Allen did  – 9BTW, I’m well aware of Allen’s nice side, and we respect and value his service to our country0 – could make more sense.

I like Amy and Ross on a personal level. But liking someone doesn’t mean you have to agree.

If MHI, Tim Williams – who can be very charming and likable too – Warren Buffett  – ditto – or anyone else wants to debate the issues, let’s do so publicly, where the industry can tune in, and we should do so with mutual respect.

No cheap shots or debaters dodges, like those in the chart above, are needed.

My sincere belief is that the evidence shows that MHI is being used as a tool by the largest companies in manufactured housing. They are being used to advance an agenda that benefits those larger corporate players, and often hurts millions of home owners and millions of potential home buyers too.

I explained in a recent post how my view about MHI evolved.


What Tim Williams, Dick Jennison, Rick Robinson, Lesli Gooch, et al, Taught Me About the Manufactured Housing Institute

If we at MHProNews know about or suspected a problem, and failed to report it, you could say, shame on me.

If we report concerns, and readers opt to ignore or think differently, that’s a reader’s absolute right as a free person.

But to ignore the growing body of evidence from sources inside the industry and outside the industry, is to do so at one’s own peril.

Now You Will Hear — the Rest of the Story

To paraphrase Jim Ayotte, all of us can only act upon the insights we have available at the time. We then do our best, based upon those insights.

BeatSwordsIntoPlowsharesIs2-4-MastheadblogMHProNewsWe believe the states have done far better on the whole than MHI has. Others in the industry say so too.

We believe that MHI has demonstrably made blunders for years.  Rather than admit them now, as then MHI Chairman Nathan Smith did a few years ago, they and their surrogates are demonstrably using tricks and tactics to duck, dodge, distract, detract, diminish, or defame.

That’s wrong, in my view.

If they were right, they have attorneys who are trained in debate, who could make us look foolish in public, with straight up debate.  No tactics. I have no such advantage, no such formal training in debate.  I think the last formal debate I was in, was high school or maybe even junior high.

So why doesn’t MHI bring out their Ph.D. and attorneys and debate?  Or why doesn’t Clayton Homes, et al, do the same?

Let them try to honestly refute the concerns of voices across the political divide about monopolistic tactics.  Again, see the link above from the recent report by The Nation that cites monopolistic tactics and names Clayton Homes.

Let them explain ethically why they kept others who do publishing as members, and not MHProNews (and our related operations)? No one ever accused me of disrupting an MHI meeting, nor of breaking an MHI rule, did they? All I ever did was ask questions, and offer different views if that seemed wise.  Aren’t they violating what their 990 filings claim? Don’t they want feedback from their members?  Or do they only want yes men and women, who fall in line, as the industry continues to get consolidated by a few?

Why would MHI single us out, ‘marked [us] for elimination’ as sources at or with MHI have said?

These folks are arguably hiding not one thing, but many things.

Those who ignore the evidence do so at their own peril.  On these issues, my conscience is clear.

Beating Swords Into Plowshares

And He [God] shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruning hooks: nation shall not lift up sword against nation, neither shall they learn war any more.” (Isaiah 2:4, Bible Hub)


The above quote is inspired and well intented. But it misses the key words that proceed the same verse: And he shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruninghooks: nation shall not lift up sword against nation, neither shall they learn war any more.

Dig through the various reports, and ask, if they could refute any of it, why don’t they do so? ##  (News, analysis, and commentary. Note 1: this post will be updated with downloads of statements emailed by Amy Bliss, Ross Kinzler and George Allen, among others. Note 2: where issues have not yet been litigated or determined by legal authorities, the word ‘allege’ should be construed as needed in the above as part of our analysis and statement.)


(Third party images and information are provided under fair use guidelines.)

L. A. “Tony” Kovach is an award winning manufactured housing industry veteran, and is the managing member of LifeStyle Factory Homes, LLC – the parent company to, and professional service provider to the factory-built housing industry.

Connect on LinkedIn:

Fines, Choke-holds and Roadblocks to Progress

November 19th, 2014 No comments

It isn’t just manufactured housing (MH), but to those of us who are doing day-to-day work in this business, sometimes it can feel like regulations by federal, state and local governments are aligned against us. Financing, zoning, over-regulation or a variety of kinds could be mentioned. Let’s look at some recent news and consider what it means to MH.

Hefty Fines for LO Comp Rule Violations

For those who think that its only major lenders and banks that the Consumer Financial Protection Bureau (CFPB) will be going after, think policecar-scott-davidson-flickrcreativecommons=credit-posted-masthead-blog-mhpronews-com-450x299twice after reading this news report.

Hefty fines prove risks of Violating the CFPB’s LO Comp Rules

What the CFPB has proven in roughly the last 2 years is that they will go after operations of most any size that comes under their scrutiny.

Are you doing captive finance? Are you referring customers to lenders without an LO license?

We will have an exclusive MH lender’s take on related issues in the days ahead.

choke-hold-quan-ha-flickrcrativecommons=credit-posted-masthead-blog-mhpronews-450x577Roadblocks to Small Businesses?

Most of the manufactured housing industry is made up of small businesses. So the following report should be of keen interest to virtually everyone connected to the industry.

You Shouldn’t have to be a lawyer to run a business in America today

The high cost of doing business in America keeps going higher. Are we going to allow a combination of federal, state or local officials to choke off free enterprise?

Remember, since some 60% of all private sector jobs come from small businesses, so even big business needs small business for a healthy economy.

You can’t make this stuff up…

Since Bill Clinton famously said the era of big government is over, we’ve had back to back presidents who have proven that statement wrong. First, President Bush and then big-government-on-steroids President Obama have given us a close look at what big government in action looks like.

Industry veterans and long time readers here will know that the FHFA has so far prevented the GSE’s from fulfilling their Duty to Serve quinn-dombroski-flickrcreative-commons-posted-masthead-blog-mhpronews-com-manufactured housing and underserved markets under HERA 2008. We are still blocked from accessing the secondary markets for finance. So private lenders who keep loans into portfolios explain that it is simple math that causes the rates on “home only” (Personal property or chattel) loans where they currently are.

The CFPB seems to think that makes MH lenders evil! Yet go around the corner in DC to another federal building, and the fact that higher premiums for the FHA loan program to offset risks and losses is somehow okay?

FHA loan performance and fund improving, report replete with irony for Manufactured Housing Lenders

Help me, please! Let me see if I understand this, would you? Our MH lenders can’t have rates too high, because we’ll be labeled, tarred and feathered. But the same principle applied to federal FHA loans is good for the people?

Level the playing field, says Amy Bliss and DJ Pendleton. Here on the Masthead, we agree.

There is a path to turning the tide back to saner, less intrusive and more responsive government. We believe MH can play a serious role in that process. More on that in the days ahead. ##

(Image credits: FlickrCreativeCommons)

la-tony-kovach-latonykovach-com-By L. A. “Tony” Kovach.

Post Crescent – Factory-Built Home Industry Struggles, and National Concerns

September 10th, 2014 No comments

The Appleton, WI Post-Crescent pointed out a state issue with national MH Industry implications. Pittsville Homes shut down operations this summer after 40 years of building modular homes. The steep drop in manufactured and modular home sales in WI was the theme of the Post-Crescent report. The Wisconsin Housing Alliance’s (WHA) Amy Bliss nobly put a better face on it. The WHA’s executive, Ross Kinzler, is among the state execs who candidly point to the fact that roughly 1/2 the states are still losing shipments.


Antonio Barcenas nailing a section for a modular home in the
Pittsville Homes shop.
(Photo credit: Gannett Wisconsin Media)

It is only the greater gains than declines in the other half of the states that keeps MH shipments overall rising nationally. But that national rise doesn’t mean that some builders, retailers and others may see their doors sadly (avoidably?) close.

There is a high cost to low MH sales volume, and a greater risk found in low volume too.

There is a rumor floating about a plan that seeks to address the low sales volume issue may be circulated at the upcoming MHI meeting; if so, let’s hope it’s a good one.

National Concerns – can they impact MH sales?

Seen the latest polls? It seems ISIS’ execution of two reporters may have backfired. Public opinion shifted rapidly in favor of taking military action against the jihadists. The immigration issue has tipped more too. Fears are rising in DC and among citizens of militant Muslims sneaking across the border to take a 9-11 style action. While home grown U.S. passport-carrying terrorists – trained in Syria – cause shudders at Homeland, is that worse than having who-knows-how-many radicals crossing illegally into Texas, NM, AZ or CA?

Think that doesn’t matter to MH? Imagine terrorist activity disrupting the Eagle Ford Shale, or any market where MH sales are actively taking place.

A security expert wrote to say, isn’t it crazy to think the Saudi’s and Israel can build effective border security, and the U.S. can’t? And isn’t is ironic to talk about the territorial sovereignty of Ukraine being violated, when the U.S. border with Mexico is violated thousands of times daily?

Comments flowing from pros like you keep us on our toes; my thanks to all who send news tips and comments, on or off the record. My thanks to the associations who share their news with us, so we can share it with you. FYI – as most of you know, comments on a variety of subjects by pros like you are found on Industry Voices. It’s read hot so far this month.

Growth! It’s happening in half the states, is there a secret to success?

The above are a few of many possible reality checks, but the fact remains that the manufactured home industry is growing.

Sun’s acquisition of American Land Lease‘s portfolio to the tune of 1.32 billion underscores the confidence that Sam Zell also expressed in the manufactured home communities sector, and thus by implication, in the industry itself. UMH is among those who have taken an aggressive growth posture, doubling their footprint in 5 years. These growth-focused firms are far from alone!


Billions of dollars are targeting the manufactured housing sector. Don’t be surprised to see a big spike hit industrialized, including modular, construction in the near horizon. We routinely see international readers – with billions in investment dollars – on our MHProNews pages. An advertiser told me about a multi-billion dollar operation that found them, here.

Investors are researching as well as periodically touching base with us with their questions. We have reason to refer those from time to time.

Looking back a decade from now, the billion dollar China-based LandSea deal that was recently announced is likely to be the tip of the iceberg. Let’s not forget that Canadians with deep pockets are among those looking with investment love at our side of the border.

Other international investors are in the hunt too. So we have domestic cash and international money seeking to find its ways into our part of the trillion dollar a year U.S. housing industry.

Lets suggest the secret for success in our industry this way. As in any profession, success flows from proven, duplicatable processes. Individual, corporate and collaborative efforts are all parallel, important factors.

No one person, no one organization has all the secrets. You know some vital things the fellows across town don’t and vice versa. In modern society, information is critical. As noted in my prior post, readers like Warren Buffett are the leaders. Want to grow more talent within the ranks of your operation? One easy tip is to encourage more reading. Not skimming, reading for understanding! Reading for opportunities…


Let’s close for today with my thanks to Howard Walker, Vice Chairman of ELS, who has thoughtfully shared a note of encouragement marking our rapidly approaching 5th anniversary.

We are getting a steady stream of daily messages – quotable quotes – from state executives, C-Suite level and other corporate leaders along with industry managers, rank and file – many which have an OK for us to quote them. These are names you’ll know, or should!

The closing point is a bold paraphrase of ROC’s tag line, better together. Sure, we may “compete” with others, but we are better off together while remaining friendly competitors. The opportunities are so vast in the U.S. housing business, the real concern is that too many are self-limiting their own potential!

What Joe Kelly calls the “buffett line” found here on MHProNews and our new (1 year old) sister site on Manufactured Home Living News are potent resources that allow you and your team members to grow through useful information. Don’t hoard knowledge, share it with your team and associates. We suggest 15 minutes a day reading on MHProNews, and thousands are doing just that here! We suggest 8 minutes a day on, and thousands are doing that too.


> Personal Development

> Team Development

> Collaborative Efforts, whenever and where ever possible.

These are among the secrets for more MH success. Inquiring minds want to know! Attending good association events and shows like the upcoming Louisville Show are critical too.

Live networking and business deal making opportunities, combined with information and followed up with action; that’s a ticket to success that works.

So let’s not overlook the state or national challenges which are the staple of association work, lobbying and elections. But lets focus an ever greater amount of energy into understanding, applied knowledge and growth. See you in Phoenix this weekend? I’ll be posting as usual, but from near Detroit, come mid-week. ##

(5th Anniversary image credit: fotosearch)

la-tony-kovach-latonykovach-com-By L. A. “Tony” Kovach.

Manufactured Housing Professionals, Is Image Everything?

June 14th, 2013 2 comments

Odds are good that you've heard some Hollywood type or other celebrity say, “Image isn't everything, it's the only thing.”

There is no doubt that a good image helps you, and a poor one harms you. So most professionals in our industry don't need to be convinced that improving our industry's image is a good idea. We already know it. The typical questions or comments are, why hasn't something already been done? What can we do to improve the image of my business, location or the manufactured housing image at large with the home buying public?


With image building in mind, we recently launched version 2.0 of The feedback from industry professionals continues to come in. Let's share some recent comments, all of these that follow below are used with permission of the sender.



I took just a minute to visit the MHLivingNews website and my first impression is: “WELL DONE!”

A wealth of valuable information for MH owners (and potential homebuyers, as well) all in one place!



J.D. Harper
Executive Director Arkansas Manufactured Housing Association


1123 South University – Suite #720
Little Rock, AR 72204
Phone: (501) 663-8444
Fax: (501) 663-8447



“VERY nice!!!  I like it.  Great photos and videos. Industry image is immensely important and this new website makes a great leap forward.  Keep up the great work.”

Amy Bliss, CAE
WI Housing Alliance
Tomorrow's Home Foundation


258 Corporate Drive, Suite 200C
Madison, WI  53714
(608) 255-3131 Phone
(608) 255-5595 Fax


Very nice Tony…Keep consumer focused.


Jess Maxcy
President – CMHI
President – CMHI Foundation


California Manufactured Housing Institute 
10630 Town Center Drive, Suite 120 
Rancho Cucamonga, CA 91730




Amanda pointed out your new public image building website to me,  It looks good, and ought to be a fine resource for industry people to use to enhance the manufactured housing image with the general public, legislators or the media. 

I can see how communities and retailers could use this with existing and new customers, and others in the Industry could benefit by sharing your new site link too.  I hope manufacturers use your Featured Home option to show case new or popular models on line.

Thanks for your ongoing efforts to boost manufactured housing, I hope and would encourage industry pros to link to and share your site with their colleagues, team and customers.

Dennis Hill
Show Ways Unlimited, Show Coordinator for
The Louisville Manufactured Housing Show &
The Tunica Manufactured Housing Show


We welcome and encourage YOUR comments and feedback. Click here or on the image below to see the new image building, pro-Industry consumer focused site. We will continue to add content on a regular basis. Suggestions on topics for columns are also appreciated. 



If you have a model home you'd like featured on the site, please click here.

Tips, more feedback and how to use the site to get more prospects and close more sales are linked here.

When you email your Congressman or U.S. Senators asking for support for HR 1779, include a link to, so they can see what our industry offers to the public!

Please share the link and send us YOUR quotable quotes, comments, tips and more.

By even lightly working Together, we can advance the image of our industry. That in turn will yield more sales, because the rising tide of a good image will raise all ships.

Image isn't the only thing. We need:

  • homes,
  • financing,
  • dedicated owners,
  • leaders,
  • professionals

and so much more. But as the pros above suggested, image is an important thing, and this is a big step in advancing our industry's cause! ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

other new stories at too.

l-a--tony-kovachL. A. "Tony" Kovach and Spotlighting the MHLifeStyle = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford

March Madness, Manufactured Housing Associations and You

March 1st, 2011 No comments

March Madness

Have you seen our burgeoning Calendar of Events? ?  There are Industry Shows galore in March and April as state and national associations across the country sponsor Home Shows and Expos with Trade and Public Days.  In 2010, it would have seemed madness to think that some Shows, cancelled because of the economy, would return only a year later.  March will launch the Tunica Manufactured Housing Show and Manufactured Housing Institute (MHI)’s Winter Meeting and Legislative Conference, in Washington, DC. plus annual Association meetings and other events in at least four states (Maine, North Dakota, New York and California). Other state Association meetings and events occur in Maine, North Dakota, New York and California as well.  April will feature the 2011 Great Southwest Home Show in Tulsa, OK; HOMExpo 2011 in York, PA, and the Manufactured Housing Institute (MHI)’s 2011 National Congress & Expo in Las Vegas, NV.

Flickr photo by randomduck

Suzanne Felber, LifeStylist® has been reporting on the various Shows, and continues with a Feature Article this month on how to apply what you learn at a Show to your own retail center or community.

This month is also the celebration of March Madness, the NCAA Tournament held at courts and sports arenas all over the country. Fans think nothing of traveling hundreds or thousands of miles to Be There and share the excitement and triumphs of their teams playing for the NCAA crystal trophy. Those who haven’t the time or means can watch wall-to-wall basketball from noon to midnight from their own TVs or phone apps. If thousands of fans can do this to support and enjoy their team, can we not do the same for our manufactured homes?

Hmmm, basketball fans… manufactured housing fans…

To Associate, or Not to Associate, that is the Question… Or is it?

Doesn’t that divide the manufactured housing world of associations into the simplistic ‘black and white’ world of yesteryear, when the 21st-century world has gone from shades of gray to limitless hues of multi-spectrum color?

Maybe the real question is how to associate? Or why join an association? These pages, especially The Masthead Blog and Industry Voices Blog, are customarily filled with answers to why and reasons for encouraging association membership.  In this issue, we are doing something a bit different, presenting multiple perspectives on associations for your consideration.  Are associations headstrong or member driven? Why join… or why not to? We have drawn two feature articles from the respective material of George F. Allen and Ken Rishel, who bring out both the pluses and minuses of association membership.  In addition, Michael Barnabas, Amy Bliss, Don Westphal and new voices Paul Bradley and Deanna Fields speak for association membership and address some of the concerns that Allen and Rishel have raised.

So it comes back to the fundamental question, how to associate. But the underlying principle that unifies all these perspectives is: YOU – we – (the members) are the ones to make the difference.  This isn’t about being for or against. It is about being FOR the good of the Industry. In these particularly difficult times, how can we afford not to be members of one or more associations? We’re association members. How about you?

Lumaxart Graphic by Scott Maxwell

L.A. ‘Tony’ Kovach’s Feature Article is a call to recognize our need for others, and that the clasp of a helping hand up can mean all the difference in the world. This theme was preceded by his recent contribution to the Inspiration Blog, “Working Together – A Teamwork Puzzle.” He wrote, “If any piece gets minimized or isolated, the rest lose balance and suffer. If the integrity of the circle – if associations or trade media – suffers, all will pay the price. Each party – each piece of the puzzle – needs the others.”

Hmmmm, basketball teams and fans… manufactured housing associations, organizations and fans…

Let’s hear how the basketball greats put it:

“One man can be a crucial ingredient on a team, but one man cannot make a team.” ~ Hall of Fame Player Kareem Adbul-Jabbar

“Ability may get you to the top, but it takes character to keep you there.” ~ Legendary basketball coach John Wooden

“Basketball doesn’t build character. It reveals it.” ~ Unknown

“Talent wins games, but team work and intelligence wins championships.” ~ Acclaimed player Michael Jordan

And what is our MHIndustry Trophy? How about classy, quality, affordable homes for millions of Americans. HUD Code homes. Modular homes. Pre-fab and panelized homes. All factory built with pride and precision right here in the U.S.A.

Now the greats of the manufactured housing Industry get on the court to share their experience, insights, wisdom, creativity and challenges to help YOU “win the game,” make your sales rise, and succeed and prosper in your MH business. This month we welcome new contributors Paul Bradley, Deanna Fields and Tracy Saville. So here are “All the Best:” Top-Talent professionals from A for Allen to Z for Ziglar! Let’s get started with your big new line up…

Featured Articles and Reports
for Vol. 2, No. 6, 2011

George F. Allen – Manufactured Housing Commentary
What MHAssociations LACK

Michael Barnabas – Manufactured Housing Industry Solutions
To Be, or Not to Be: Die, Survive or Thrive & Manufactured Housing

Amy Bliss – Value of Association Membership
Associations and the Value Proposition

Paul Bradley – Value of Association Membership
Association Membership: A Member’s Perspective

Paul Bradley – Resident-owned Communities
Defying conventional wisdom, and winning to write about it!

Chad Carr – Internet Marketing and Sales
By the Numbers – Part 1

Tim Connor – Management
Mixed Top-Down Messages

Tim Connor – Sales
Getting to the Decision Makers

Suzanne Felber – Practical Application of Industry Shows
Bringing It Home: Using What We Learn at Shows in Our Own Sales Centers

Deanna Fields – Value of Association Membership
Why Belong to an Association?

Nadeen Green – Legal, Fair Housing
Eeeewww, That Smells…

Edward ‘Eddie’ Hicks – Manufactured Housing Financing
Who says there are no more profitable investments in land lease communities?

Chrissy Jackson – Land Lease Community Management
Guidelines for Living: Will the Guidelines Be Accepted?

Susan Knowles – Manufactured Housing Community Service Options
Make the Most of an Existing Asset

L.A. ‘Tony’ Kovach – Manufactured Housing Industry Perspective
Rodin, Art and Advancing Manufactured Housing

Greg McClanahan – Soft Skills and Personal Development
An Amazing Person

George Porter – Manufactured Housing Retail and Media Education
How Level Is Level?

Kenneth Rishel – Value of Association Membership
Are Industry Associations Worthy of Active Support?

Kenneth Rishel – Manufactured Housing Industry Finance Commentary
The Importance of a Written Loan Policy

Tracy Saville – Leader Strategy in the New Economy
The New Economy Workforce Challenge

Joanne Stevens – Manufactured Housing Real Estate
Top Ten Signs that You Have Stopped Thinking of Your Manufactured Home Community as an Investment

Bob Stovall – Manufactured Housing Community Resources
What’s Around Your Community? People Want to Know

Don Westphal – Value of Association Membership
Participation in State and National Organizations: Manufactured Housing Associations by the Number

Don Westphal – Manufactured Housing Community Planning
Community Upgrades: Part IV: Level Four Renewal

Zig Ziglar – Motivation & Inspiration
ZigOn…Integrity Leadership

Zig Ziglar – Motivation & Inspiration