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Serious September – Manufactured Housing Industry Newsmakers, Reports, Articles and Interviews

September 2nd, 2015 No comments

Serious September 2015. It could just as easily be named, how to Scale Success, or Sliding Sideways September.  Which of the later two it will be depends on how each of us views and responds to events and opportunities.  Before outlining our STRONG Serious September Featured Articles and Interviews line up, let me explain what I mean.

green-key-success-pc-free-digital-photos-net-mhpronews-com- (2)

We could use as an executive summary for the next few paragraphs below that Media Engagement by MH Matters, and that Engaging the Media as Media is Very Useful.

1) We spent the early part of the summer documenting MH potential and opportunities on MHProNews.com.  As with the rest of our content, you can still see and access those articles. June is here and July, linked here.  We could summarize it by saying that with rents rising, site-building through the roof (on costs…) and inventories of ‘affordable homes’ in short supply in many markets, MH has plenty of opportunities for a record rebound.

summer2015state-of-manufactured-housing-industry-report-mhpronews-com-

The reports, linked via the image above, were part of a hot, hot summer on MHProNews.

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Dick Ernst, FinMark USA and Chariman of Financial Services division at MHI.

2) Among the reasons given for not rising higher in new home shipments than we have include financing and new regulations.  More on that shortly, but I’ll refer back to what Dick Ernst, now Chairman of MHI’s Financial Services Committee, has said.  There is no lack of capacity for our MH lenders to finance many more people, who are financially qualified. That could be rephrased as ‘we need to attract better credit customers,’ without ignoring providing the millions – who have no chance for a site built house – the opportunity to buy from us.

3) We have to broaden our industry’s base.  We have to attract the more credit qualified customers, without ignoring the traditional, affordable, entry-level side of our market.  There are retailers and MHCs who are doing it. That means, it can be done in your market too.  How do we do that, you ask?  Many ways, including through media and PR strategies.

Not Letting CFPB and their cheer leaders off the Hook

It is offensive to think MH pros can collectively do only one thing at a time well.  The people I know can walk, chew gum and carry on a cogent conversation all at once. En masse, there are tons we can do, together.

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Any serious researcher is going to find what you see in the screen capture above. MHProNews, MHLivingNews and our other related media efforts are in-the-mix of the conversation on CFPB regulations and their impact on MH.

So while there absolutely has to be a focus on regulatory relief – that we support in word and deed – we ought not make that the one-and-only-thing needed for industry recovery.  Frankly, the regulatory relief sought is as much or more for those estimated 1.7 million households that have a home under 20k in value, as it is for professionals selling the industry’s pre-owned homes.

So we applaud the efforts of the national and state associations in MH that are working to correct those terrible ‘unintended consequence’ of Dodd-Frank. We’re doing more than cheering. We’re doing the meetings, the legislative outreaches, PLUS providing digital cover for the effort in the form of serious research that makes policy types and Senate staffers say (paraphrasing what a Democratic Senate staffer told me), Hey, that’s a pretty compelling argument.

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews-com-

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Again, any serious researcher on Dodd-Frank and Manufactured Home Loan regulations will come across the MHProNews, MHLivingNews and our OpEd on The Hill Congress blog. We are woven into the conversation, which means that the REAL consumer and industry views are being presented.  Ditto someone checking out Doug Ryan/CFED comments, they are bound to find one or more of our articles that will correct the record, and are in favor of reforms sought by the MH Industry. 

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

As further proof of the digital cover, Jan Hollingsworth’s latest column, “Renters’ Nation” has lit up since it was published.

RentersNationTheDarkSideDoddFrankImpactAffordableHousing-MHLivingNews-postedMHProNews-com-

Click here  to see this read hot, new story….

http://manufacturedhomelivingnews.com/renters-nation-the-dark-side-of-dodd-frank-and-its-impact-on-affordable-housing/

87 hours and 38 minutes after the above was published, Webalizer reports there were 42,917 hits on that one article In MH Land, that’s astonishing.

What has to be done now is to scale that outcome

If you want the CFPB and/or the Senate to agree to changes in MH regulations, let me repeat that: what we now have to do is scale that readership result cited above. Please share the link above to Jan’s article with your local editor, and with your  Congressional Rep, your 2 U.S. Senators and the CFPB.

Let’s put this total readership of Jan’s article into perspective.

Just because some publication may have a million readers, that doesn’t mean that each article is read.  Case in point.  We took respected and popular Forbes’ article, shown below.  On July 29th, 2014 on a hot subject, it had 6,701 views.  13 months later, you see that the total views on that article are now up to 7,732.   What that Forbes article has in views in 4 and 2/3rds years, Jan’s latest article accomplished in less than 4 days.

Forbes=credit=taxWaste6.1BillionManHoursComplingFederalTaxCode-JanetNovack-postedMastheadBlog-MHProNews-com

Do you recall when this was big news for a while in the media? Look at the actual views on the article, this screen capture dated 9.2.2015.  7, 732 total views.  It isn’t just how many see it, but who sees it an then acts upon it.  Credit – Forbes.

Side Show September?

Word has it from certain hot spots that some are already grumbling that we gave Frank Rolfe his right to free speech via a featured interview in this month’s issue.  Why would we, as a pro-MH publisher, allow Frank to be quoted as he shared it?

Wouldn’t you want to be quoted accurately?

To be taken seriously as trade media, we have to be fair and balanced, or we risk sliding into irrelevance.  We quoted Doug Ryan accurately too, and I’m not equating the two by any means. When we quote:

  • Jim Clayton, or
  • Nathan Smith, or
  • John Bostick, or
  • Mark Weiss, or
  • Dick Jennison, or whomever,

we ought to quote them accurately. And we do.

Indirectly Related – a Note of Caution

There are already whispers about the wisdom of MHI VP Rick Robinson and MHI Chairman Nathan Smith going to a stage in about a week, when the person providing the stage is said to be in conflict with MHI and the NCC.

Policy

As a matter of policy, we’ve allowed people to critique me and our publication, on our own pages.  So we do this very fairly.  I don’t have to agree or disagree with Frank on his statements regarding MHI and the NCC to protect his right to speak out on those subjects, even though it was not at all on our minds when we asked him the questions. We had no idea what Frank’s replies would be.

If MHI wants to respond, they are welcome to do so.  We are willing to share that response, publicly. Fair and balanced reporting. Period.

We Provide, You Decide.” ©

Something we strive diligently to avoid is any FALSE or errant statement (this, in contrast to an unpopular opinion).  When someone says there are 50,000 or 55,000 MHCs in the U.S. (for example), we’ll either want them to correct that number (that totals is likely more like 45,000, according to informed sources) or we would want to cut the statement entirely.

But that’s not what Frank Rolfe did.  Frank stated his views, and in no way shared a claim that is not grounded in a fact, though those facts can be understood in a variety of ways.

The issues raised by others of late are not new, and are not a side show.  They are on the minds of many in MH; we know, because we’ve heard them often enough.  Its just that this was the first time someone wanted to say so, on the record.

“We Provide, You Decide.” ©

Listening and Taking Correction Well

We had a nice message recently that praised our reporting and commentary work, but then included two typos that needed to be corrected (only 2? ;-).  The writer explained, he didn’t want the corrections to be taken the wrong way.  My rapid response was to make the corrections, and thank him.

An MHI staff officer also sent us a correction on a typo recently. Same outcome as the above.  We want to get the facts right.  We thanked the party.

We published the early comments on Jan’s article, one was that ‘it was long.’ We worked that perspective into the article, linked below.  My response?  I thanked the person for the comment.  That said, the challenge with what we face is in MH as an industry is that we’ve let too much stuff build up over the years, and now we need more than 800 words to dig ourselves out.  The fact that there are so many hits on Jan’s article so fast strongly suggests the content is ‘just right.’

You Can’t Please Everyone, All the Time…

Nor should that be our goal.  If everything was perfect in MHVille, then maybe we’d only need 300 to 400 word columns that all say, ‘everything’s great!’

The reality is there is work to do. Plenty of it. Grab a tool, and let’s get to it.  Failure to address the issues that nag us costs new MH sales.

Record Setting!

MHProNews had 5 days in August that topped 100,000 hits.  Again, in an industry our size, that’s amazing.  On On August 21st, Webalizer reported the daily count was 180,959 hits.  Our readers don’t have to like every article, for there to be value.

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MH Professionals, enthusiasts, educators, media, government officials and investors are among the key groups reflected in software and stats. You and thousands of others have made us the runaway #1 place for MH Industry News Tips and Views Pros Can Use. ©

I explained to an industry leader recently that we publish bad news on the Daily Business News; we do so in part, because it happens; but also because when someone gets (for example) arrested for swindling down payments from a buyer, publishing that acts as a cautionary tale.  Good practices are often rewarded with success, while bad ones are discovered and punished.

When there is a controversy, we ought not ignore it, unless paying attention only fuels something that needs the oxygen removed.

In the matter of MHI/NCC and Frank Rolfe, MHI has to consider why they wanted him on stage, and then they need to consider what might happen if they fail to heed the cautionary note above about the upcoming non-association event.

My bet?  If Nathan Smith and Rick Robinson go to that fast approaching private event of an allegedly disgruntled member as planned, the day will eventually come when they wished they had opted not to do so.  That’s my two cents, they can take it or leave it.

But there should be no doubt that we want what’s good for the organization and good for the industry!  We prove that day by day, showcasing the good, and periodically reminding people there are issues to address that need mending.  You’re reading because you know what’s published here matters and has influence.

Intro for our Featured Articles, Reports and Interviews for September…

As we reported above, we had an August that set records.  When you see the incredible line up we have for our Featured Articles for September, perhaps you’ll agree that this month could set new records with readers like you.

  • We have 2 New Cup of Coffee with…interviews. Chris Parish and Dan Rinzema are featured in their own interviews, which many will find inspirational, useful and insightful.
  • These “Cuppa” interviews will be quite different than the interview with Frank Rolfe, who took some very tough questions put to him, and he responded in what will no doubt be seen by many in wave making ways.  We have no direct connection to Frank, so when I commend him for taking the tough questions we gave him head-on and in a timely fashion, that’s sincerely meant.  Others should think to consider that practice.
  • We have a video interview with Matt Webb, in what ought to be a must-view for anyone interested in improving their management and bottom lines, especially in the MH Community sector, but frankly useful beyond that realm too.
  • We have 4 columns by 5 respected attorneys; you’ll see their important topics that can protect your business, below.
  • We have 2 unique reports on how the new Appraisal Rule roll out is going, with our related MH Industry Survey results coming out soon.
  • There is New York Housing Association’s upcoming regional trade show and educational event.
  • Researching Manufactured Housing Industry Personalities, Organization’s and Topics.
  • A look at the hot early response to Renters’ Nation, the Dark Side of Dodd-Frank’s Impact on MH.
  • Ken Haynes Jr. sounds off on a recent media report.
  • AIA celebrates their 15th anniversary, kudos to them and check out their press release.
  • There are 2 inspirational/motivational articles.
  • Certainly not least for anyone who wants to close more sales, there are videos and an article on reputation management.

With no further adieu, let’s jump into this month’s new Featured Articles, Interviews and Reports.

Featured Articles and Reports for Vol. 6, No. 12, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How To Keep Peace and Harmony In Our MH Communities (at a low cost) 


Robert-Coldren-JD by Rob Coldren, Esq and Dan Rudderow, Esq.

The rule breaking tenant can be handled in many ways. Options include:

Read more…

 

• Water, Water, How Much Is That Water?
by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-
Any Californian who has picked up a newspaper, listened to the news, or not been a bonafide Rip Van Wrinkle, is aware that California is in the midst of a significant drought.

Read more…

 

FINANCING

 

• The Appraisal Rule – Six Weeks Report Card

By Lance Hull
LanceHull21stMortgageCorporationPostedMHProNews-com-55x55.jpgOn July 18th, 2015, the Higher-Priced Mortgage Loans (HPML) Appraisal Rule went into effect for our industry.

 

Read more…

 

• Answers to Questions About the New Appraisal Rule

by Darren Krolewski
darren-krolewski-vp-mhvillage-posted-manufactured-home-professional-news-mhpronews-com-55x55The following were answers provided to questions posed by MHProNews.com to DataComp about the new Appraisal rule implementation.

 

Read more…

 

• S. 682 Offers Possible Relief for Consumers Stranded by CFPB

by Bill Matchneer, JD
bill-matchneer-hud-manufactured-housing-division-cfpb-mhpronews-com-50x50Recent history has shown that the regulations designed to…

 

Read more…

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• 65th Annual Convention, Trade Show and Expo – New York Housing Association – Oct 8-12th, 2015 

by Nancy Geer

nancy-geer-new-york-housing-posted-manufactured-home-professional-news-mhpronews-com-50x50-We hope you are well. I have attached the event brochure for you reference. Please see the PDF that is attached.

Read more…

 

• I Can’t Be the Only One.

by Ken Haynes Jr
ken-haynes-jr-new-mexico-manufactured-housing-association-past-president-manufactured-housing-living-news-com55x55It literally drives me temporarily insane when I read or hear manufactured housing referred to by the media, by any other nomenclature than manufactured housing, or manufactured home.

 

Read more…

 

• AIA – Manufactured Housing Specialty Insurance Agents Alliance Celebrates its 15th Anniversary

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50Bellingham, WA August 25, 2015.

Read more…

 

• Renters’ Nation – Dark Side of Dodd-Frank, its Impact on Affordable Housing – what 38 hours and 25 minutes reveal 

by L. A. “Tony” Kovach


tony- kovachWe’ll let John Caron – whom we interviewed for this episode of 
Inside MH – tell you about his significant history in manufactured housing, MH Communities and in real estate investing in his own words.

Read more…

 

• Controversial Media Reports – The Guardian & KVUE – On-The-Record Interview with Frank Rolfe of Mobile Home University, MobileHomeParkStore, RV Horizons 

by L. A. “Tony” Kovach

tony- kovachOne of the most controversial figures in the MHC world today is Frank Rolfe.

Read more…

 

• Do People Research Manufactured Home Personalities, Companies and MH Industry Subjects? Yes! 

 by L. A. “Tony” Kovach

tony- kovachDo people research companies and people on MHLivingNews.com and MHProNews.com?

Read more…

 

• A Cup of Coffee with…Chris Parrish

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Parrish Manor).

Read more…

 

• A Cup of Coffee with…Dan Rinzema


a-cup-mhmsm-com1) 
Who, What and Where: (Your name and your formal title at MHVillage/DataComp)

Dan Rinzema, President and CEO, Datacomp Appraisal Systems, Inc. and MHVillage, Inc..

Read more…

 

MARKETING

 

• You Like Me, You Really Do Like Me!

by Wayne Coakley
WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-As you know, nowadays people search online before they buy just about anything.

 

Read more…

 

Matt Weaver, Campbell Caron Properties on IREM, Management, More! Inside MH Road Show Video 

 by Soheyla Kovach

s-k“Failure is Not an Option.”

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Living with Wisdom – 3 Tips for Today

by Tim Connor, CSP

tim-connor-mhmsm-comWisdom – the blending of – information, knowledge, experience, judgment, truth, reality, maturity – to achieve dreams, goals, life purpose, inner peace and happiness…

 

Read more…

 

• ZigOn Work

by Zig Ziglar

zig-ziglarOne of my favorite quips about work is this: Someone asked a worker how long he had been working for his company and he smilingly responded, “Ever since they threatened to fire me.”

Read more…

la-tony-kovach-latonykovach-com-

 

By L. A. ‘Tony’ Kovach.

The Big Picture, MH Puzzle Pieces and More New Manufactured Housing Home Shows?

August 20th, 2014 No comments

There are times when industry veterans understandably ask us one or more elements of the following, given the:

  • U.S./Mexico border crisis,

  • the “recession,”

  • the FEDs pumping dollars into the system to keep stocks and the economy going,

  • Ferguson – MO,

  • China, Russia, ISIS and radical Isalmists,

  • drug wars,

  • the war on coal,

  • DC gridlock,

  • an ever more imperial presidency,

  • ObamaCare,

  • stagnant jobs,

  • mega-multi-national corporations moving offshore to avoid U.S. corporate taxes,

  • regulatory over-reach,

  • huge deficits and debts

  • and many more such U.S. domestic or foreign issues,

how do we possibly think little old manufactured housing can get its act together in such a tough regulatory, political and economic environment and thrive once more?

Interesting questions (there are many more like those, spanning the political spectrum) indeed. Touching on only one of these now, is the recent report that if you take Texas job creation out of the total U.S. jobs picture, the nation is still net losing jobs. Ouch!

sam-zell-chairman-els-equity-lifestyle-properties-manufactured-home-communities-mhpronews-com-MH Solutions?

While we are happy that MH is on a 4 year growth in shipments, those who say that shipments are still far too low, here on the Masthead, we concur. We as an industry should and can do much better. So let’s point to interviews with billionaires Sam Zell or Jim Clayton for powerful insights on issues, like those in the bullets above.

Revisiting what we published – linked above – from Sam Zell last year, you’ll see his concerns about the dollar were correct. We are seeing a new basket of currencies taking shape from international economic rivals. These threaten the dollar’s reserve currency status. The threats to the ‘property line’ and other issues Zell raised also continue.

But what did ELS Chairman Zell say? Didn’t the chairman of the largest MHC operation in the world strongly suggest that once you understand MH, there is no reason to lose confidence?! Didn’t Chairman Zell also indicate that you can position MH and factory home building well, regardless of what’s happening in the economy?

As they say in WI, youbetcha.

a-cup-of-coffee-with-jim-clayton2-masthead-blog-mhpronews2-manufactured-housing-pro-news

Still credit from video interview produced by
ManufacturedHomes.com.
Click link below or photo above to see the video.

Jim Clayton Videos

We have reasons to feel good about virtually every collaborative video we’ve done this year. That said, please pardon me for drawing your attention anew to the two Jim Clayton video interviews, because of the many golden nuggets shared by a sharecropper’s son who grew to be the most successful retailer, lender and builder in the MH Industry. We routinely take our own advice. I’ve personally watched and listened to Jim’s powerful insights many times.

Want solutions to grow and get past the current sales levels? Please take the notepad out – paper or digital – watch and listen to Jim Clayton while making notes. Imagine you’re in a graduate level seminar, because you’ll not likely get this much quality insights from a legend as we brought you, thanks to his gracious willingness to share time and experiences.

Note that while Clayton Bank’s Chairman sounds off with numerous concerns, such as regulatory over-reach, Jim also has strong confidence in the future of MH. Like Sam Zell, both continue to invest in MH!

I’m betting on MH’s future along with them, how about you?

The interviews we share are packed with insights that every independent, every mega company and all in between ought to dial into! IMHO, Jim expressed his concerns for the nation and free enterprise, the political landscape, etc.. But he did so with a tone suggesting there is a way to deal with these issues. Quiting is the only option off the table.

There are also profitable ways for MH to benefit from these issues.

tim-williams-CEO-President-21st-mortgage-corporation-sepia-tone-masthead-blog-manufactured-housing-pro-news-Tim Williams, 21st Mortgage

21st Mortgage CEO, Tim Williams, raised the image of the industry’s members as a fraternity. This is more than just a nice phrase!

At the end of the day, that is precisely what we need to be thinking about, how to forge a renewed collegiality. Big, small or in between, we have more that unities us than ought to divide us.

It takes time for people to dial into and embrace that change in mindset. But is it happening? Slowly…perhaps, but we think, yes. It is and can accelerate.

More New MH Home Shows

Among the comments that came in this week was one suggesting that manufactured housing ought not do any more home shows. Such public displays, that industry veteran who wrote me suggested, burns into the minds of the public the images of a house on wheels. Okay, let’s look at that thought.

We are huge believers in showing digitally (online) showcasing our industry at its best, with articles, videos, graphics, photos, etc.. We and other forward thinking sponsors put our time, talent and treasure where our mouths are on that topic. So you’d think I might agree with the ‘lets drop the home shows’ notion? Not at all.

While some may buy a home from online articles, photos or videos, most have to see what they want first-hand. They need to touch, feel and experience it in person. That requires either a trip to an MHC, a MH retailer or a MH home show.

eastern-ohio-home-show-manufactured-home-livingnews-com-masthead-mhpronews-com-

Thousands came out in the rain and cool weather to see modern manufactured homes
at the Eastern Ohio Manufactured Home Show.

We applauded then and now the efforts of Tim Williams and the Ohio Manufactured Homes Association and their sponsors for their home show. We need more home shows done correctly, not less. We applauded what Nancy Geer and the NY Housing Association did with their Factory Built House on the Hill.

We should also not expect perfection out of the first or even second such efforts; human nature being what it is, getting the logistics and feedback worked out usually takes some time. Yes, it also takes money, to refine details making such efforts yield the maximum profits. That’s just business reality!

quest-off-grid-home-modular-lifestyles-posted-masthead-blog-mhpronews-com-

So we applaud Ken Anderson and the AZ MH Association for their plans to do a home show in 2015, and for Steve Lefler/Modular Lifestyles, Mike Sullivan at Newport Pacific and Sheila Dey at the WMA for their “off the grid” Quest home at the California State Capitol this week. We’ll bring you more details on these – and other such efforts – that give public officials and the home buying prospects of tomorrow a chance to see our homes anew.

Yes, homes at MH shows must be properly displayed and promoted. The Tiny House Movement is a reminder that we in MH have a communication problem and an education issue (internal and external). Tiny Houses are often on wheels, are ‘trendy’ and they have their own TV series, for goodness sakes!

Does anyone who knows the facts, is objective and goal oriented think that MH can’t do as well or better?

About our popular Daily Business News report on HUD and Regulatory Over-reach:

This article linked below has quickly jumped into the top 1% of all of the 7500 plus pages accessed on MHProNews.com so far this month. Pros go where the subjects interest them, and this one obviously does.

HUD Code Manufactured Home Producers Want Regulatory Fairness and Stronger Congressional Oversight

Among the messages in after the Daily Business News report was published:

This sounds a little “over-the-top”, but certainly has some substance. I spoke with one of the third-party inspection firms last week, and they are probably as concerned as manufacturers, as opposed to co-conspirators looking for increased fees. You might want to make contact with them to get their perspective…It’s also probably true that the new regulations have a greater impact on the most affordable segments of HUD-code production, and less on the higher-end…”

Let me stress that every comment we’ve quoted, we used the respective industry pros own words, editing out in a pair of instances minor ‘tells’ as to the writer’s identities, which they certainly did not want revealed. These edits removed some word(s), did not change the meaning of what was quoted.

Among the more robust replies:

Well done and the inside practical scoop!” “Bulls-eye!” Or “Go, Tony, Go!” Or  You are becoming the voice of the industry.”

FYI, we reached out again to HUD for an on-the-record comment, we’ll let you know what takes place once Pam Danner is back in the office.

That said, let me thank all while politely modifying the ‘you are becoming the voice’ comment above. YOU – our readers, writers and supporters – YOU are the voice of manufactured housing!YOU are an MH ambassador! Mine is another face in the crowd, we are proud to give YOU or others a popular digital place to sound off and make a difference!

manufactured-housing-professional-puzzle-pieces-grow-farther-faster-together-masthead-blog-mhpronews-com-

Let’s close with the following. While epiphanies or 9/11 type events occur that cause huge overnight shifts, most of the time, change is a process.

One of my favorite industry’s pros, that very few know, but whom I respect and learn from a lot, is a fellow who keeps sharing Jim Collins success tips. He urges me to keep pushing at the flywheel. In turn, let me encourage you and your colleagues to do the same. Because the big picture – properly understood and responded to – makes our picture look not perfect, but quite hopeful. Our opportunities are many.

We are better working together. That’s the thinking of a growing number of MH Pros, how about you? ##

la-tony-kovach-latonykovach-com-By L. A. “Tony” Kovach

 

 

Thomas, You’re No Milton (Friedman)

April 2nd, 2014 No comments

If you are doubting Thomas, perhaps you need to look for Sowell. I enjoyed Thomas Friedman's geo-economic-political OpEd in the New York Times this morning, Follow the Money.

http://www.nytimes.com/2014/04/02/opinion/friedman-follow-the-money.html?emc=edit_th_20140402&nl=todaysheadlines&nlid=68933348

The analysis is fascinating, but the conclusion is flawed. Thus the quip, Thomas (Friedman), You're No Milton (Friedman). Just one pearl as an example.

So that the record of history is absolutely crystal clear. That there is no alternative way, so far discovered, of improving the lot of the ordinary people that can hold a candle to the productive activities that are unleashed by a free enterprise system.”

– Milton Friedman

What we need are stronger doses of the RealEco(nomic)Politic of the Thomas (Sowell's), who connect the dots because they are not clouding said dots before hand by struggling to prove a political agenda, typically via pounding a round-peg argument into a square-hole reality.

Only the clarity of truth ultimately cuts through the smoke of battle, in global, national or manufactured housing's politics.

Clouded Thinking

Sure, avoid war when possible, but what if it isn't (we aren't taking about Crimea here…not all conflict is military) avoidable?british-troops-smoke-battle-el-alamein-1942-credit-wikicommons-posted-masthead-MHProNews-com

When the smoke of battle clouds the field of action, it's understandable that some – or even many – won't see clearly.

This is when clarity of thought must trump mere emotion or habitual reactions born of past patterns.

In the NYT analysis linked above, what's missing (among other puzzle pieces) is the fact that a more robust domestic Fracking Policy would (have):

  • boosted the U.S. economy more,
  • would (have) made Western Europe (NATO nations) less dependent on Russian energy,
  • would (have) made us less dependent on OPEC,
  • would (have) yielded nominally lower U.S. energy costs, and in turn
  • would (have) made U.S. factory goods costs lower viz-a-vis still communist China, because of their need for imported energy and shipping cost differentials.

Those would make the world a safer place, with more working Americans who would be richer instead of poorer, deficits smaller and then we'd all be selling more manufactured homes.

Because to have such policies would imply that the economy would be more robust, PLUS suggests that the kind of over-reach that created Dodd-Frank and the CFPB would be mitigated.

We can achieve such things, not alone, but it can be done when we pull together with enough others.

chess-set--royal-credit-wikicommons-posted-masthead-MHProNews-com-

Chess, Geo-Economic-Politics and Manufactured Housing

When you play chess, you don't think of one piece, you must look at them all. You don't think one move ahead, or you've already lost if you're up against a superior player.

checkmate-chess-credit-wikicommons-posted-masthead-MHProNews-com

You must think several moves ahead, about your pieces, theirs and the ever fluid situation that develops on the chess (think: Geo-Economic-Political) board.

Our MH Industry could hold the keys to the 2014 mid-terms and beyond, with –

  • some 200,000 MHIndustry Pros,
  • plus some 20,000,000 residents living in our homes! –

…but the clock is ticking…

…and we will return to the above, hopefully within the next ten days.

For the moment, let's shift gears to immediate issue(s ;-).

April Showers! (us with great, new featured articles!)

Whatever segment of the industry you happen to be in:

  • Manufacturing (home or component building),
  • Manufactured Home (MH) Communities or MH Retailing,
  • Finance and Insurance
  • Supply, Services or Support,

I frankly don't see how you can run your business without good, solid information!

Which is why an average of 5,419 visits (think readers) a day came to MHProNews.com, for the red-hot Industry News, Tips and Views You Can Use. 

Is that important to you?

For an industry our size? You bet.

For example, if you don't think there is a clear correlation between industry events such as the Louisville Show and readership here, please speak to Dennis Hill at Show Ways Unlimited.

Or analyze what is happening with MHI's fast approaching 2014 Congress and Expo, which is up 39% over last year, per our sources at MHI.

chet-murphree-deer-valley-homes-a-cup-of-coffee-with-chet-murphree-mhpronews-comWhat's amazing is that 70-something (pardon me Dennis, but this is a well earned complement coming) Dennis Hill exemplifies what the industry as a whole needs to accept. Technology is not coming, it's been here for Years!

Dennis knew something different had to be done to recover from the previously declining (and then canceled in 2010) Louisville Show. Dennis adapted, bringing the best of the past and the WebTech needed to drive our industry's future together at that show.

That WebTech – properly understood and applied to MH – holds the keys to driving more business by attracting more pros to events! The costs are modest, the ROI real and measurable.

WebTech also holds the key to unlocking the minds of prospective homebuyers, politicos and thought-leaders at places like the NYTimes and beyond.

Which brings us to:

  • the interview about the controversial NYTimes column we did with Frank Rolfe,
  • or the insightful, forward thinking found in A Cup of Coffee with…Chet Murphree (see photo above),
  • Or any of the other expert insights, all found linked below in our April issue's Featured Articles.

Non-Profits could yield More Profits for MH

One of the keys to our industry's future passes through the portals of the non-profit world. Which is one of many reasons why (some) industry pros can't afford to blindly nuke what they don't understand or know! Please see the clear-thinking of rising non-profit star NextStep's Stacey Epperson, among the 16 important reads in our April 2014 Featured Articles.

We will soon post an Industry in Focus Report from Darren Krolewski on an MHC rent study done in MI; this is not a yawn, but a must-read for MH and MHC savvy pros!

MHProNews-com_home_page_search_and_drop_down_menus

Turning the Page…?

Part of me sometimes feels a bit of angst as we leave a month of terrific reads like March 2014's behind. But one of the many great things about digital publishing vs. print is that you can 'turn the page,' and still go back days, weeks, months or years to read previously published articles!

Don't forget, you can – and thousands do! – dive deeply into our archives of past articles and posts by using the search tools, exploring via the drop down menus and much more.

Some of our top 1% of all read articles every month are interviews or columns published months or even years ago.

The reason that readership is growing year over year here are many. One is that we tackle that topics others fear to examine. The smoke of (a brief) battle can't be avoided if we are to advance as an industry.

The need for clarity of thought vs. some arcane attachment to past ways is near-absolute if we are to proceed ahead.

Don't get me wrong, we strongly believe some principles – such as truth, justice, balance, fairness – are eternal. By contrast, some modes of behavior or thinking are done – history! –  and a few have just not realized that the battle is over, because the smoke of battle has not yet cleared the field.

Thomas (Friedman), You are No Milton (Friedman), very much applies to us pros and investors in manufactured housing.

Please take a deep dive into the Tunica Show recap linked below, as well as:Ignroance-costs-knowledge-pays

  • the upcoming Congress and Expo updates,
  • tech talk from Brad Nelms and Joe Karns,
  • Sales/Motivation/Management/Inspiration from James Cook, Tim Connor, Scott Stroud, Zig Ziglar and moi,
  • legal from William Dahlin, Nadeen Green and DJ Pendleton (courtesy of Harold Hunt, PhD!).

It's all linked below, thanks to our team of writers and sponsors.

When you learn more, you can earn more. When you are armed with facts and insights, you can play the chess game of (business, political, personal) life so much better.

Having made the de rigueur entre, let's tweak the Bard and make Much Ado about Something! Here follows our April 'Showers of Insights' Featured Articles!

Featured Articles and Reports for Vol. 5, No. 7, 2014

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• The Newest Chapter in the “Only in California” News 

by C. William Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-

There are many jurisdictions within California that have forms of rent control for mobile home parks. This phenomenon of price fixing has infected many locations within California where there are an abundance of mobile home parks or 'land lease manufactured home communities.

Read more…

 

• Where Are You From?

by Nadeen Green, JD

nadeen-green-50

 

Four such innocent words comprising a simple question. And this is a question I have asked of others many times. Travel for work throughout the U.S. in my “Fair Housing Lady” role and the opportunity to enjoy international travel as well have resulted in a variety of accents and vocal patterns entering my ear canals.

Read more…

 

FINANCING

 


• The Impact of Dodd-Frank on Manufactured Housing

by Harold D. Hunt, PhD

harold-hunt-phd-texas-a-m-university-real-estate-center-posted-mhpronews.com-50x50New rules mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) took effect on January 14th and are expected to have a significant impact on residential mortgage markets.

Read more…

 

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS


• Crucial Communications

by James Cook

james-cook-mhc-manager-ma-posted-industry-voices-mhpronews_com-50x50pxl-2

I am going to go way out on a limb and say that you feel frustrated, angry, maybe even hurt when you feel like somebody did not really hear what you were saying.

Read more…

 

• Dirty Laundry

by Stacey Epperson

Stacey-Epperson-mhpronews-comWhat is it about dirty laundry we don’t want anyone to see? Mine finds its way to my 50 year old Maytag washer every day. This relic is older than me, and it has worked hard.

Read more…

 

• Controversial New York Times article on 'mobile homes' and 'trailer parks' lands Frank Rolfe, Dave Reynolds and Mobile Home University in the Spotlight

by L. A. 'Tony' Kovach

tony-kovach-mhpronews-comIn the aftermath of the controversial New York Times article – The Cold, Hard Lessons of Mobile Home U by Gary Rivlin – has many MH Industry professionals reacting.

Read more…

 

• Let's Be Positive!

by L. A. 'Tony' Kovach

tony-kovach-Let's all put actions to our words! When we say, “let's be positive,” the vast majority of what MHProNews has published from our beginning in October 2009 has been positive, solution oriented stories and videos.

Read more…

 

• A Cup of Coffee with…Chet Murphree

 

cup-mhpronews-com

1) Who, What and Where: (Your name and your formal title at Deer Valley Homebuilders).

Chet Murphree, Vice President, General Manager, Deer Valley Homebuilders, Inc..

Read more…

 

 

MANAGEMENT

• Strategic Thinking Myths

by Tim Connor

tim-connor-50

I am frequently amazed at how many intelligent, talented and well meaning executives and business owners often have blinders on that prevents them from accurately seeing their organization for what it really is.

Read more…

 

 

MARKETING

• Three Takes on Tunica 2014!

by Maria Horton, Tammy Fonk and L. A. 'Tony' Kovach

maria-horton-newport-pacific-corp-manufactured-home-pro-news-mhpronews-com-50x50

After returning home to a swarm of earthquakes in Southern California, I must admit that the rain, thunder and lightning that visited the Mississippi south of Memphis during our 2014 Tunica Show were not quite so overwhelming!

Read more…

 

• Get Your Business To The Top Of Google… …Guaranteed (!?) 

by Joe Karns

joe-karns-head-hot-50x50-posted-mhpronews-com-

I know what you're thinking.  This sounds too good to be true, right?  Must be a scam, right?  Actually, it's not.  What business wouldn't want to appear at or near the top of Google search results every time?

Read more…

 

• Your Business Image Matters, and Technology can Help! 

by Brad Nelms

brad-nelms-manufacturedhomes-com-posted-mhpronews-com-50x50Professionalism is an important element for success in any business, including all elements of manufactured housing (MH).  If you doubt that, imagine an hypothetical MH community (MHC) owner up north who never mows their lawns and doesn't require their residents to do it either.

Read more…

 

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Self-accountability – The Single most Important Trait Necessary for Enduring Success

by Tim Connor, CSP

tim-connor-50There are many traits that when embraced can contribute to enduring success. At last count when it comes to success, I found over; 2500 books, 3 million articles on the internet, 500,000 seminars of various kinds and 250,000 personal/career success coaches who proclaim they can guide your journey towards your dreams, desires and goals. That’s a lot of resources folks.

Read more…

 

ZigOn Handling Critics

by Zig Ziglar

zig-ziglar-50

I'm comfortable in saying that anyone who has ever done anything of significance has been, at one time or another, unfairly criticized by those who believe they deserve a reward for finding fault.

Read more…

 

 

SALES

• Gauging the Customer’s Intent

by Tim Connor, CSP

tim-connor-50Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on intent and I am sure there are more out there that I haven’t read yet.

Read more…

 

• Be The One and Only in Your Market

by Scott Stroud

scott-stroud-mhpronews-comOne of the Top 5 Questions you as manufactured or modular home pros should be asking yourself now is: Why should your potential customers – buyers, renters, tenants, whatever – choose to do business with you rather than your competitor?

Read more…

 

 

(Image Credits: Chess Sets and battle scene, Wikicommons, all others, MHProNews)

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Is Your State on this List?

October 16th, 2013 No comments

We will do two topics today, the first one defense (protecting your business and profits), the second one about scoring more points (sales).

defense-posted-on-mhpronews-com.png

Protecting our financing options is smart defense. It is also a great way to make sure you can score more points (sales).

Ladies, please take your bows.

Mary Gaiski – who was featured at this exclusive interview linked here – her state association leads the nation in the number of Congressman signed on in support of HR 1779.

Oklahoma's entire Congressional delegation – 100% – are on board with the bill, which Deanna Fields and her members have made happen. Jennifer Hall from MS and her members can say the same, 100% signed up. Ken Anderson in Arizona and his members – no doubt with Susan Brenton and hers too – are the second largest delegation signed up in support of the HR 1779 bill.

In fact, guys, out of the top 10 states with the most co-sponsors for HR 1779, only 2 have male execs. Lady's take your bows! Gents and all others, please redouble your efforts.

Where does your state stand on this list? Per GovTrack, here are the numbers, and the 93 signed up is an impressive number.unt-defense-tackles-navy-football-wikicommons-posted-masthead-manufactured-housing-pro-news-mhpronews-.jpg

Cosponsors by U.S. State or Territory

Pennsylvania [12] Arizona [8] Alabama [6] Kentucky [5] New York [5]

Oklahoma [5] Mississippi [4] North Carolina [4] Ohio [4] Tennessee [4] (Editor's Note, this ought to read 5, since Stephen Fincher filed and supports the bill).

Indiana [3] Michigan [3] Arkansas [2] Florida [2] Georgia [2]

Iowa [2] Minnesota [2] Missouri [2] South Carolina [2] Virginia [2]

West Virginia [2] Wisconsin [2] California [1] Colorado [1] Idaho [1]

Illinois [1] Maine [1] Montana [1] Nebraska [1]

New Jersey [1]

New Mexico [1] Oregon [1]

The bill was introduced by Sponsor: Rep. Fincher, Stephen Lee [R-TN-8] (Introduced 04/26/2013).

FYI you can read the exclusive interview we did with Congressman Fincher at this link here.

Is your district's Congressman on board yet? Check this list below and see for yourself!

The names of those in the House of Representatives who have signed on are:

Cosponsor ` Date Cosponsored
Rep. Thompson, Bennie G. [D-MS-2]* 04/26/2013
Rep. Miller, Gary G. [R-CA-31]* 0 4/26/2013
Rep. Luetkemeyer, Blaine [R-MO-3] 05/09/2013
Rep. Harper, Gregg [R-MS-3] 06/14/2013
Rep. Palazzo, Steven M. [R-MS-4] 06/14/2013
Rep. Nunnelee, Alan [R-MS-1] 06/14/2013
Rep. Blackburn, Marsha [R-TN-7] 06/14/2013
Rep. Ross, Dennis A. [R-FL-15] 06/14/2013
Rep. Wilson, Joe [R-SC-2] 06/14/2013
Rep. Latham, Tom [R-IA-3] 06/14/2013
Rep. Barr, Andy [R-KY-6] 06/14/2013

Rep. Michaud, Michael H. [D-ME-2] 06/14/2013
Rep. Stivers, Steve [R-OH-15] 06/14/2013
Rep. Hurt, Robert [R-VA-5] 06/14/2013
Rep. Stutzman, Marlin A. [R-IN-3] 06/14/2013
Rep. Schweikert, David [R-AZ-6] 06/14/2013
Rep. McIntyre, Mike [D-NC-7] 06/14/2013
Rep. Cartwright, Matt [D-PA-17] 06/14/2013

Rep. Fleischmann, Charles J. "Chuck" [R-TN-3] 06/19/2013
Rep. Owens, William L. [D-NY-21] 06/19/2013
Rep. Bridenstine, Jim [R-OK-1] 06/20/2013

 

Rep. Sinema, Kyrsten [D-AZ-9] 06/25/2013
Rep. Lucas, Frank D. [R-OK-3] 06/25/2013
Rep. Cole, Tom [R-OK-4] 06/26/2013
Rep. Kinzinger, Adam [R-IL-16] 06/26/2013 (as shown here, we've worked at this too)
Rep. Rahall, Nick J., II [D-WV-3] 06/27/2013
Rep. Lankford, James [R-OK-5] 06/27/2013
Rep. Dent, Charles W. [R-PA-15] 06/28/2013
Rep. Cotton, Tom [R-AR-4] 07/08/2013
Rep. Black, Diane [R-TN-6] 07/08/2013
Rep. Simpson, Michael K. [R-ID-2] 07/08/2013

Rep. Walorski, Jackie [R-IN-2] 07/08/2013
Rep. Mulvaney, Mick [R-SC-5] 07/08/2013
Rep. Grijalva, Raul M. [D-AZ-3] 07/09/2013
Rep. Duncan, John J., Jr. [R-TN-2] 07/09/2013
Rep. McKinley, David B. [R-WV-1] 07/10/2013
Rep. Thompson, Glenn [R-PA-5] 07/11/2013
Rep. Mullin, Markwayne [R-OK-2] 07/11/2013
Rep. Goodlatte, Bob [R-VA-6] 07/11/2013
Rep. Renacci, James B. [R-OH-16] 07/17/2013
Rep. Barber, Ron [D-AZ-2] 07/22/2013

Rep. Pitts, Joseph R. [R-PA-16] 07/22/2013
Rep. Loebsack, David [D-IA-2] 07/30/2013
Rep. Duffy, Sean P. [R-WI-7] 08/01/2013
Rep. Barletta, Lou [R-PA-11] 08/01/2013
Rep. Hanna, Richard L. [R-NY-22] 08/01/2013
Rep. Franks, Trent [R-AZ-8] 08/02/2013
Rep. Gosar, Paul A. [R-AZ-4] 09/09/2013
Rep. Sewell, Terri A. [D-AL-7] 09/09/2013
Rep. Jones, Walter B., Jr. [R-NC-3] 09/09/2013
Rep. Kelly, Mike [R-PA-3] 09/09/2013

Rep. Salmon, Matt [R-AZ-5] 09/09/2013
Rep. Griffin, Tim [R-AR-2] 09/09/2013
Rep. Massie, Thomas [R-KY-4] 09/09/2013
Rep. Bachus, Spencer [R-AL-6] 09/09/2013
Rep. Aderholt, Robert B. [R-AL-4] 09/09/2013
Rep. Nugent, Richard B. [R-FL-11] 09/09/2013
Rep. Fitzpatrick, Michael G. [R-PA-8] 09/09/2013
Rep. Marino, Tom [R-PA-10] 09/09/2013
Rep. Tiberi, Patrick J. [R-OH-12] 09/09/2013
Rep. Rogers, Mike D. [R-AL-3] 09/09/2013

Rep. Daines, Steve [R-MT-At Large] 09/09/2013
Rep. Shuster, Bill [R-PA-9] 09/09/2013
Rep. Kline, John [R-MN-2] 09/09/2013
Rep. Guthrie, Brett [R-KY-2] 09/09/2013
Rep. Gibson, Christopher P. [R-NY-19] 09/10/2013
Rep. Rothfus, Keith J. [R-PA-12] 09/10/2013
Rep. Smith, Adrian [R-NE-3] 09/10/2013
Rep. Brooks, Mo [R-AL-5] 09/12/2013
Rep. Bachmann, Michele [R-MN-6] 09/12/2013
Rep. Lujan, Ben Ray [D-NM-3] 09/17/2013

Rep. Meadows, Mark [R-NC-11] 09/17/2013
Rep. Kingston, Jack [R-GA-1] 09/17/2013
Rep. Tipton, Scott R. [R-CO-3] 09/19/2013
Rep. Schrader, Kurt [D-OR-5] 09/19/2013
Rep. Petri, Thomas E. [R-WI-6] 09/19/2013
Rep. Runyan, Jon [R-NJ-3] 09/19/2013
Rep. Gibbs, Bob [R-OH-7] 09/20/2013
Rep. Long, Billy [R-MO-7] 09/20/2013
Rep. Huizenga, Bill [R-MI-2] 09/20/2013
Rep. Kirkpatrick, Ann [D-AZ-1] 09/26/2013

Rep. Collins, Chris [R-NY-27] 09/26/2013
Rep. Meehan, Patrick [R-PA-7] 09/26/2013
Rep. Rogers, Mike J. [R-MI-8] 09/26/2013
Rep. Upton, Fred [R-MI-6] 09/26/2013
Rep. Holding, George [R-NC-13] 09/26/2013
Rep. Bucshon, Larry [R-IN-8] 09/28/2013
Rep. Whitfield, Ed [R-KY-1] 09/28/2013
Rep. Rogers, Harold [R-KY-5] 10/01/2013
Rep. Graves, Tom [R-GA-14] 10/01/2013
Rep. King, Peter T. [R-NY-2] 10/01/2013

Rep. Roby, Martha [R-AL-2] 10/02/2013
Rep. Perry, Scott [R-PA-4] 10/03/2013

If your congressional representative is not yet on board, please contact their office. CR/Shutdown/Debt Ceiling theater is about to predictably end. Don't make excuses for your self and accept none from others. Be engaged, as Mark Bowersox said, it is now or never!

http://www.mhpronews.com/home/featured-articles/october-2013/136-community-management-a-fair-housing-legal/6333-its-now-or-never-for-mh-lending-reform

Your Congressional member may be very happy to do something that is bi-partisan, and this is the most bi-partisan bill moving that is dealing with Dodd-Frank according to some sources.

offense-win-one-for-the-gipper-posted-on-mhpronews-com.png

This one will be brief. What keeps us from having more manufactured housing sales? Answer, an improved image!

The facts about how grand our homes are truly on our side, but we must decide to no longer be “housing's best kept secret.” The manufactured housing phenomenon needs to be widely shared!

Please show your staff and peer the Manufactured Home Living News website. Then, have them share it with others.  Momentum is going here too, but you can accelerate a process with simple steps that will benefit your firm and the industry.

Manufactued-home-hit-by-tornado-mhpronews-com-2.png

float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;Tyler Craddock in VA deserves a big atta boy, because he took up this 3 Point Plan gauntlet download linked below and shared it widely with his members, so they could share it with their residents and others. Thanks, Tyler, for your quiet leadership in this matter.

Fellow pros, this is Sooooooooooooooo simple!

http://manufacturedhomelivingnews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

Share this link with your:

  • MH Residents (those who already own)
  • Via posts on housing discussion websites (check out Craigslist's discussion forum, but there are Topix and many others).
  • Email to your friends and family, then ask them to share it too. Let them know that this is how tough manufactured homes really are!
  • Then share a link to the 2 Million Dollar Manufactured Home. There are MDs, attorneys, company owners and stars like Betsey Russell, Pam Anderson, rocker Bo Diddly and actor Matthew McConaughey who all live in manufactured homes.
  • Make sure you attend the 2014 Louisville Show and see the powerful presentation on how to use this online resource to sell more homes in YOUR market!

combo-of-offense-and-defence-posted-on-mhpronews-com.png

Combine Both Offense and Defense. Please see the download here below, and follow the 3 Point Plan for protecting and growing MH financing and the MH housing market share.

While the plan mentions 'resident' engagement, this same plan could be used with anyone that has a list of MH home owners as their customers.

So please do these things and encourage others to do the same. As the weeks go on, you will be glad you did. ##

Download 3 Point Plan

 

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Bold! New! The Dawn of a New Day.

October 30th, 2011 No comments

A friend of mine called from California today (I am writing this on Saturday) who was telling me, ‘I’ve been looking at the history of change in business and politics. Most of the time, positive new ideas comes not from the current leaders – the insiders – but from those who aren’t yet part of the inside group.’

This echoes a similar thought shared in A Cup of Coffee with…Don Westphal interview.

Here is part of what Don said:

“Each of us should start the day asking ourselves: “Is what I have done in the past working for me today??????????????? If the answer is “no,” then commit to change or step aside and pass the torch to a new generation.”

I looked at some comments about a candidate for the MHI interim/permanent replacement for Thayer Long that will be posted early Monday morning in our Daily Business News. This mover and shaker is relatively new to the Industry, but has brought much positive energy and has earned the respect of his peers. These are among the reasons for confidence in our Industry’s future.

That doesn’t mean that a good candidate has to be a new comer.

What it means is what it says, much positive change comes from those who begin from outside of the ‘inner circle.’ That may not please some, but think about Henry Ford, Thomas Edison, Bill Gates, Steve Jobs or others in business. Or the Herman Cain types in politics, who is bringing a positive energy with him, even if not everyone agrees with him.

Younger, older or in-between, the ‘non-insiders’ tend to bring the energy and positive changes. Experience also has its clear role.  The is much to be said for combing the zest of new idea pros with the wisdom and experience of those who have weathered past storms, mindful of Don Westphal’s point above.

Let me give a specific example that is pretty non-threating to most of the Industry.

There are publishers in factory built housing who have been around for a decade, two or three. They may have learned to use a blog or they built a website years ago. But they didn’t bring in the online industry Information Revolution that MHProNews.com has. This takes nothing away from those who have gone before us, in fact, there is much to be said about there years of work. It simply makes the point that positive change often comes from ‘outsiders’ as opposed to ‘insiders.’

With the advent of MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com, tens of thousands of Industry pros have come to rely on us for much of the news, tips and views they can use. We did not do this alone, our writers, clients and sponsors have made it possible, and your ‘votes of time and web browsers’ tells us that most of you like what we are bringing to the table and tell your friends and colleagues.

By the way, all of those web addresses work and take you to the same place!  Please keep it simple for yourself. Think MHProNews.com. Dan Rinzema said it well, ‘That name says it all.’

This is our first Masthead blog post using our new MHProNews.com website format. You will find dozens of new features.

  • The Daily Business News ‘latest stories’ scrolls past in sequence on the bold, new MHProNews.com home page.  You can scan a headline or its graphic/photo and see if you want to read it all.
  • The Daily Business News also has the most recent dozen or so articles with headlines hot linked just in the right center column.
  • We are introducing a services directory along with state and provincial blogs, which are being phased to help provide a platform for more local news. We need and appreciate your help with local news tips, using the iReportMHNews@MHMSM.com email address.
  • We want to provide a specific space where associations on the state or provincial level can sound off on manufactured, modular, prefab and panelized news.  Services like this will be free to associations, who deserve our support and yours too!
  • The new business services directory will feature local business locations in the state or province they are based in, and can include YOURS. For as little as 15¢ a day annualized, you can let your peers and business-to-business target markets know about your business in this place. Increase your Search Engine results and more! We expect the state and provincial blogs, which will be phased in as noted above, to become a very popular feature.

Please “Take 5” to surf our new MHProNews.com home page.

  • Notice that the feature articles are now on a slider/carousel too.
  • You can move the introductions to the Feature articles  manually using the next and previous keys.
  • You can now more easily find all new content on the home page with drop down menus and easier ways to navigate.
  • We will give you more formal info later.
  • There will be a few bugs to work out, and more will be phased in, so your patience with our cyber dust is appreciated.

 

For a bit more insight, starting from the top of the home page:

  • You can get your local weather.
  • News feeds to headlines from CNN and Fox news.
  • The latest headlines from MHProNews.com.
  • We have provided more ways to address local advertising that can save you money at getting the word put about your product or service in select states or provinces. For less than an average of $13 a month, you can upload ads that target the state or province of your choice! We are evolving to serve OUR industry.

To borrow the wonderful tag line from ROC USA, we are ‘better together.’

Together, we can keep each other informed and inspired.

Together, we can look the big issues of the day in the eye, and solve them.

Together, we can build the future of Manufactured, Modular and Prefab homes that will make us the preferred choice of millions.

Together, at MHProNews is Where Industry Business get Done ©.

There are always nay sayers.  Naysayers are grand at tearing down, but are rarely as good at building up!  Building always takes more work. While the naysayers are saying whatever they want, together we forward thinkers and committed professionals will build a brighter future.

Knowledge is potential power.  Remember:

“All that is necessary for the triumph of evil is that good men do nothing.”

– Edmund Burke

Together, with News, Tips and Views you can use, we will build a brighter future, one positive idea at a time.

So there are no misunderstanding, we are not ‘anti-establishment.’ What we are saying is that here, various view points can be shared and considered from a variety of sources. Insiders. The ‘up and comers.’ Owners, managers, executives, rank and file, agents for positive change who do not fear sharing a new idea.  Let’s use the best and the brightest, from whatever source, to advance our common cause.

Together, let us build the brighter future of factory built housing.

My personal thanks to your, our lead IT/WebTech pro Joe Geller, our entire MHProNews.com staff, featured writers, supporters, sponsors and readers like you. Each of you in your own way have made this continuing evolution of the Manufactured Housing Revolution possible.

You, the Industry and MHProNews. We can each be better Together! # #

Post written by
L A ‘Tony’ Kovach
Publisher and Marketing Director
MHProNews.com
http://www.linkedin.com/in/latonykovach

See my profile above or connect with me on LinkedIn.