Posts Tagged ‘ceo’

Richard “Dick” Jennison, President, CEO Manufactured Housing Institute (MHI) to Tony Kovach,

February 28th, 2017 No comments

In the wake of the death of my wife Soheyla’s father yesterday, key people at MHI allegedly arranged to have a sign of their sensitivity delivered via a message to me.


See MHI’s Richard “Dick” Jennison’s thoughtful message via video, below.

We’ll plan to share that message thread with our readers in the next few days, so you and thousands of others can see for yourself how the fine folks at MHI spend their time, and spend the organization’s money.

Very Public Message from MHI’s current President, Richard “Dick” Jennison to Tony Kovach and MHProNews

Even before the email mentioned above today, Richard “Dick” Jennison, President and CEO of the Manufactured Housing Institute (MHI), shared the following public comments, to Tony Kovach and  My thanks for his personal share.

My thanks to all who called and messaged my wife with their condolences.

More on the new March 2017 issue, which will go live this weekend. It will be packed with serious, and perhaps, a light-hearted item?
We Provide, You Decide.” © ##

(Image credits are as shown.)


L. A. ‘Tony’ Kovach caricature.

By L. A. ‘Tony’ Kovach.

The Latest Unforced MHI Error

September 11th, 2016 No comments

Let’s begin by stating the obvious. We have and do support the good things that MHI does. But to paraphrase what Teddy Roosevelt said, it would be wrong – disloyal – not to oppose and expose the latest unforced MHI staff error. It’s being done for the sake of the many.


Image credit, Pinterest.

It would be wrong to allow MHI members – including those who mistakenly support those staffers who periodically make such blunders – to allow the MH Industry at large, as well as MHI members, to suffer the potentially harmful outcomes of yet another periodic error that flows from certain paid MHI staffers.

This one could be legally costly.


Crisp Writing…

…with notable and risky errors…


The MHI StatePoint advertorials are an example of how the road to hell can be paved by good intentions.  We won’t recount at this time all of the tactical and strategic errors involved in this “campaign” in terms of MHI’s credibility regarding their messaging.


The intention, one might presume, is to help boost the industry’s image – and thus sales. That kind of intention is arguably good. But is this the way that should be done? See the critical and problematic quote below. Image credit, MHI’s StatePoint advertorial, published in the Pulaski County Mirror.

What we will do is point out a specific, serious error.  It’s serious because of the legal/liability ramifications.

We checked this concern out with several MH Industry attorneys.  They who won’t go public, at least not at this time. But that really isn’t necessary. Because common sense is why this was brought to our attention.


MHI President and CEO, Richard “Dick” Jennison, who’s name is at the center of the latest controversial communications issue involving MHI.

Common sense should have told top MHI staff that what was being sent out under Richard “Dick” Jennison’s name was an unforced error that could lead in time to litigation against the association.

The Problematic Statement in its context, & Why It’s an Issue

 This issue boils down to one sentence, but it is going to be shown below in its context.

It’s important to remember that the affordability of manufactured homes is not a product of lesser quality, but rather the efficient way building materials are produced, a savings that is passed on directly to the homebuyer,” says Jennison. “Furthermore, they appreciate in value, just like site-built homes.”

No qualifiers!  Just “...they appreciate in value…”



Screen capture of StatePoint’s Pulaski County Mirror published advertorial by MHI, focusing on Richard “Dick” Jennison’s problematic quoted statement.

For those in the MHC sector or other MH industry pros who know Ishbel Dickens, Carla Burr or others like them – can you imagine what they could publicly do to embarrass MHI with that line from the association’s CEO?

Leadership may or may not let this slide. But we as pro-industry trade publishers will not stay silent when MHI’s staffers may be leading the industry into what could be the next, highly avoidable, Seattle Times/CPI style issue.

The Legal View


Image credit, ImgBuddy.

One of the attorneys asked about this – an MH industry pro – began his reply by asking tongue-in-cheek, with a wry chuckle, “What do you want the opinion to be?” The lawyer pressed on to what most know, you can find an attorney to agree and then attack-or-defend almost anything.

After the humor, the attorney got serious.

This is precisely one of the types of statements that we strive to avoid [at their organization]. Without the proper qualifiers, you are opening yourself up to liability.”


Yes, there are possible legal defenses to this scenario.

But so long as one or more aggrieved buyer(s) would swear under oath that they “relied on this appreciation statement from MHI’s president and CEO, Richard Jennison” as part of their purchasing decision, the liability door swings open. The buyer who relies on that misleading statement – thinking that they would without any ifs, ands or buts make money when they sold the home –  could after X years if they lost money for whatever reason, claim the grounds for a legal action.


Warning sign, NZ, WikiCommons.

By addressing this rapidly, it could be nipped in the bud.  So why not clean up the messaging error ASAP and avoid that risk? Thus, this column.

MHI’s StatePoint Advertorial Series Lacks the Proper Foundation

MH Pros know that a good foundation system is vital for a home.  The same is true in messaging.  Without the right foundation, these words from Matthew 7:26b-27 spring to mind:

is like a foolish man who built his house on sand. The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.” (NIV)

The MH Industry saw what happened in the 1990s when poorly underwritten-and-documented loans resulted in a bunch of sales, and they were followed by a bunch of repossessions.  More than 15 years later, the industry still suffers from the image, regulatory and economic fallout that activity caused manufactured housing.

The concern in this case is similar, but different.

Let’s consider the following scenario.

Imagine that MHI’s efforts – using phrases like the one shown – resulted over time in a lot of sales.

Within a few years, enough people would have sold their home to test the outcome of Jennison’s quoted statement. Odds are that significant numbers of those sellers would, for a variety of reasons, lose money. And then they will likely find media and/or attorneys to help them howl.


Down arrow, losing money. Image credit, wpcki.

Do any of us think that the MH Industry needs such a spike followed by a big dump?

Warning Duty Done

MHI logo

Image credit, MHI logo, used here under fair use guidelines.

We have spotlighted the latest issue out of MHI’s Arlington offices. There are others.

MHI should correct this unforced error, stop the campaign and regroup on this entire advertorial approach.

Not that advertorials are per-se bad.  Done properly, they can have value. But MHI’s approach has numerous flaws.

If they don’t stop it, odds are good that in time, someone will look back and say, who started this MHI advertorial campaign?  Why was it allowed to happen?


AMHA‘s new video campaign is just one of several states who are doing education/image building. Companies are doing image and marketing campaigns. and have been engaged on this front for years. Will the many be allowed to suffer for the mistakes of the few?

Undermines Legitimate Efforts

This sort of problematic messaging by MHI only undermines the legitimate efforts others in MH — including some state associations, companies, MHLivingNews and MHProNews have undertaken — to do education and image-building the proper way.  Namely, education based upon the truth and reality.

We as MH industry pros don’t need to exaggerate or spin the truth in order to sell more homes.

We have a great product, and it stands on its own merits.  We have great services too. Our lenders don’t need apologize, but MH chattel lending does need to be properly explained and expressed. The majority of communities don’t need to apologize; they also offer a vital and positive service – as a planned Daily Business News post will soon spotlight.

We have held — and may continue to hold — certain cards that we’d rather not have to play on the MHI/staffers issue.

Close observers will note the following. Many of these staff-related issues revolve around MHI communications combined with questionable judgement. There is a pattern. Is it intentional? Is it just sloppy?

Does it matter what the motivations or causes are, when they occur periodically, are problematic and avoidable?


In football or team sports, there is accountability. How about with the staff at MHI?
                                                                                                                                                                            When a quarterback tosses a number of interceptions, gets few if any touchdowns, in the pros, they get benched, traded or terminated. Shouldn’t a national MH association seeking to score points for the industry and its members have a similar standard?
                                                                                                                                                                           A few want to blame the messenger for making candid observations, but the sportscaster or play-by-play announcer who doesn’t make candid observations would be failing his duties as a professional. The same holds true for an MH industry trade journalist; it’s our duty to call it as we see it too.   “We Provide, You Decide.” ©                                                                                                                                                             
Photo and credit; Philadelphia Eagles head coach Chip Kelly, left, talks with quarterback Sam Bradford during the second half of an NFL football game against the New Orleans Saints, Sunday, Oct. 11, 2015, in Philadelphia. (AP Photo/Michael Perez – USA Today)

What are the possible resolutions?

Why not have certain people own this and prior mistakes, apologize for the sake of the industry and then step aside?

Or barring that, why shouldn’t they be asked by their superiors to leave? ##

l.a.'tony'kovach-us-supreme-court-washington-dc-mhpronews-com-L. A. ‘Tony’ Kovach.



New Financing for MH in 2015; Plus DC, Tunica and Louisville Updates

January 11th, 2015 No comments

A lender who’s firm originated hundreds of millions of dollars in mortgages in December is poised to enter manufactured home (MH) lending. That lender holds a high level management role. Our source has been talking to us for about 2 1/2 years, as part of their expanding their understand of the MH space. He tells us their entry could happen in time for the 2015 Tunica Manufactured Housing Show.

There are a number of reasons this should be welcome news in MH retail and community circles. The way this particular loan program is toon-clips-laugh-all-the-way-to-the-bank=credit-posted-masthead-mhpronews-com-being described, the rates and terms would be competitive with its conventional housing counterpart. The loans could be made on manufactured homes in both fee simple and land-lease scenarios.

Stop by booth #115 at the Louisville Show and leave your business card to get follow up announcements expected on what looks like a unique, non-recourse MH lending option.

Manufactured Housing’sDC Talk

Sources close to Arlington-based MHI tell MHProNews that the Manufactured Housing Institute is giving off-the-record assurances to MHARR. The issue is MHI’s planned hiring of a full time membership recruiter, and the alleged assurance is to not use that yet-to-be-hired recruiter to ‘go after’ MHARR’s members. If that plays out that way, it’s a bullet dodged for all, and thus good news for an industry tired of periodic tugs-of-war between the two national trade associations.

But dozens – if not hundreds – of high level eyes will watch to make sure such a detente proves to be true. Of course, we will track that for you too.

More DC talk. As we foreshadowed the night before the official MHI word was released, Lesli Gooch was hired to replaced Jason Boehlert. We welcome Ms. Gooch to MHI, and hope for the best in the important work that needs to be done on Capital Hill and with regulators.

Tunica Surprise

We’ve known for week’s about the upheavals that have taken place with respect to the late March, 2015 Tunica Manufactured Housing Show. While we lightly hinted, this was a deliberate “failure to report.” It was important for the Tunica Show to come up with a strong plan B, when a specific Harrah’s manager allegedly threw a major monkey wrench into the mix.

That said, we now want to tip the hat to Jen Hall, who also knew (and who is not our source on this), for her bold and smart effort to try and repair the Harrah manager’s curve ball. The Mississippi executive’s effort deserves a separate article someday, but until then, Jen – as some say…”good-on-ya!”

For the official word on “what’s up” with the 2015 Tunica Manufactured Housing Show, please click here.

Louisville is Large and in Charge!

Louisville has been the big #1 in attendance for U.S. Manufactured Housing Events two years running! Even with a clear-but-cold long range forecast for 2015, preregistrations for Louisville are running nicely ahead of the 2014 pace.


Change up on Wednesday Morning Presentation schedule!

Please see the Daily Business News Monday morning for updates on the first Wednesday morning Speaker’s line up. Bill Matchneer, MHI’s CEO Dick Jennison and the MMHF Chairman – speaking about MH finance and more – will all be on the revised plan for the first, fast paced hour. Don’t miss it.

Everything at the Kentucky Exhibition Center is all indoors, in climate controlled comfort. Here is a snapshot!

  • New Homes! – more manufacturers than any year since 2010! See this page linked here.

  • Lenders, on homes, MHCs and inventory. The full compliment of dependable MH lenders will be at Louisville, of course. See the finance panels at this link here.

  • Suppliers! Compare quality providers side by side, see exhibitors line up, linked here.

  • Quality and free ‘SRO’Business Building Seminars! SRO stands for Standing Room Only, as was the case in most of last year’s sessions. So Show Management has grown the space by 30% so you can take a seat if you were standing last year.

There are lots of reasons the attendance and excitement has been strong and growing year after year. Come see why first hand. We will be at booth #115. Drop off your business card, and we’ll keep you posted on lending and other industry news, free of charge. Wasn’t it the TV character “Kojack” who said, “Who loves ya, baby!We love MH!

My wife, our growing-in-MH-trade-show-fame 8 year old son, a guest and myself will all be there to say hello.

tamas_kovach-masthead-blog-manufactured-housing-pro-news- (1)

Want to grow? Then Go to the Louisville Show. See you bright and early Wednesday at the KEC Seminar Room at 8:30 AM! ##

(Image credits – see individual image file name.)

latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-By L. A. ‘Tony’ Kovach.


Warm Welcome Extended to Pamela Beck Danner, JD, as Administrator for the HUD Manufactured Housing Program

March 8th, 2014 No comments

A breath of fresh air passed from Washington, DC to the parts of the country tuned into manufactured housing related issues. HUD notified Congress on March 5th of the appointment of Pamela Beck Danner, JD, as the new Career Administrator for their Manufactured Housing Program. MHI sounded off publicly on March 6th with their welcome, as did colleagues, other association members and MHProNews.

On March 7th, MHARR sent out a welcome to Pam Danner that simultaneously protested to HUD the fact that she was appointed as a career, rather than a non-career administrator, per their understanding of the Manufactured Housing Improvement Act (MHIA) of 2000.

Here are some of the-on-record comments shared about Pam Danner:

  • “Being a past Administrator of the program makes Pamela well positioned to move us forward. Along with the rest of the industry, I welcomepamela_beck_danner__google_images-posted-manufactured-housing-pro-news-masthead-blog-mhpronews.png her back and look forward to working with her in the years to come.” – Nathan Smith, SSK Communities and Chairman of the Manufactured Housing Institute (MHI).
  • “Ms. Danner will come to the table with a full plate of issues. Running her own law firm for the past two decades, her extensive industry background, and her prior HUD experience will enable Pamela to juggle and prioritize all of the pending matters before HUD. The selection of an excellent candidate to fill this important role is a major accomplishment for MHI and our members.” – MHI President and CEO Richard “Dick” Jennison.
  • “Pam is a good lawyer who thoroughly knows the HUD manufactured housing program. I always enjoyed working with Pam and know the program will be in good hands. Congratulations and good luck to her.” – Bill Matchneer, former head of the manufactured housing program at HUD and recent CFPB official.
  • “I’ve known Pamela for many years. She brings strong leadership skills and knowledge of the industry that is much needed at HUD right now.” – said Joe Stegmayer, Chairman and CEO of Cavco Industries of Phoenix, Arizona. Mr. Stegmayer also served as a previous Chairman for MHI.
  • “From our past association, including your earlier tenure with HUD, and especially from working together to enact the Manufactured Housing Improvement Act of 2000, we know that you are thoroughly familiar, not only with the law and the federal program, but with the industry itself and its unique attributes…That said, in the interests of full disclosure and fairness to you, while MHARR is very pleased that you have been named to this position and we will do our utmost to work with you to advance the objectives of this unique program, the 2000 reform law mandates the appointment of the program administrator on a non-career basis.” – Danny D. Ghorbani, President and CEO Manufactured Housing Association for Regulatory Reform (MHARR).

Whew! What a comparison between the simple, warm welcomes from MHI and others, to the 'Gee, welcome, we think you are qualified, but HUD should have made you a non-career administrator' message from Mr. Ghorbani.

Think that's an exaggeration?

Here is, word for word, including the use of all caps, the headline from one of Danny Ghorbani's email accounts. "MHARR WELCOMES NEW PROGRAM ADMINISTRATOR — WILL CHALLENGE HUD CHANGE TO LAW."

As a writer, you just can't make this stuff up and think it would be believable.

Doesn't this underscore some of the concerns shared by a number of industry pros quoted in the report, MHARR's Mission “Improve Relations…”…?

Danny, thank you for once again making the point for us.

Simple Questions plus Off the Record on Pam Danner

We'll ask a simple set of questions. If you were Ms. Danner, which of these styles of messages would likely yield the more open door for an organization? The many warm messages from MHI members or colleagues? Or the greetings from MHARR's CEO?

Which would make you want to meet with the sender?

Shifting gears…

Off the record, there were a range of other messages, mostly along the lines of the following:

  • Sorry, don't know (or barely know) the lady. Let us know more.
  • Echoing the warm welcomes shared in the quoted messages above, to this completely enthusiastic quote;
  • This could be the best thing for the industry to take place in years!”

MHProNews sent Ms. Danner a welcome and congratulations message Thursday. Pam and I spoke briefly about pleasantries in DC last month and have seen each other from time to time at MHI events.

For those who remember the Manufactured Home Merchandiser Magazine, Pam used to pen a popular column called the Grassroots Report, which was a recap of some news from various state associations.

MH Experts and "Suits!" Boost YOU

When it comes to experts, you find more expert writers and attorneys – "suits!" – here than all other 'national' MH Industry publications combined. To grow, learn more, avoid land-mines, or defend your business or career, this is the online premier place that pros come for ideas and insights for their team.

We also bring the interviews you won't find elsewhere. Those interviews from industry leaders and seasoned veterans yield insights, inspiration and ideas that can advance your career or business. Please see the 18 featured articles for March, found on the home page, immediately after our ever-popular Daily Business News modules.

Business Building Events!

Tunica is shaping up well! 85 homes, over 100 exhibitors, mixers, networking, free educational panels, and seminars are all in tap. Click the Tunica Show link to learn more, or here to register online free.

MHI's Congress and Expo is also roaring ahead, up – per our sources – 10% over last year! Lots of details, here, or register online for the industry's largest information/educational/networking meeting of the year.

Those who go to such events, routinely are the ones who grow. Who says? See what other industry leaders say in the videos linked here.


Full house at the Louisville Show business building seminars.

Dominate YOUR Market

Speaking of business building, please check out this Cutting Edge of Marketing and Sales post to learn more, to earn more!

We hope to see you later this month in Tunica, we will be at booth #14H by the Seminar Room in the convention center's main hall. Please stop by to say hi. Our enthusiastic little guy and his lovely mom will be there. ##  (Image credit, Google Images)

L. A. "Tony" KovachL. A. 'Tony' Kovach | |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 863-213-4090

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Calling Died-Hard Democrats – Obama’s “Perfect Storm” Warning!

December 4th, 2013 No comments

There are things like the law of gravity that we can't suspend by mere wish or whim. If I step off the side of the cliff or building without safety gear, a chute or glider wings, no amount of wishing would keep me from falling. There are laws of economics that work as silently yet powerfully as gravity. Violate them, and the fall will come.

perfect=storm-wikicommons-posted-masthead-blog-mhpronews-com.pngWhich is why loyal, die-hard Democrats – as well as Republicans, Independents and minor party backers – ought to rally now to mitigate the damage from what could otherwise become the legacy of President Obama's agenda, a “perfect storm.”

Just as you can spot a storm system moving inland using satellite and radar, so too, you can spot the challenges coming to the president's agenda items.

*** As soon as professionals realize that we can have differing viewpoints on subjects asperfect_storm-atlantic-ocean-wikicommons-posted-masthead-blog-mhpronews-com-.png sensitive as politics – and that we can do it respectfully and without rancor – we have taken a major step towards healing any ill that confronts us. ***

Because indeed we are on the leading edge of what could develop into a new, full-blown perfect storm.

The good news is, we can navigate the storm, take steps to dissipate the impact of the economic head-winds and storm surge, or we can wait for the it to wreck havoc!

Either way, what we do is consequential.

Calling Die-Hard Democrats

Richard M. "Dick" Nixon was a Republican President. Nixon violated the hidden laws of a free economic society when he imposed wage and price controls during his administration. Those polices failed. Our nation paid the economic price.

When Sam Zell warns against Federal Reserve Policy, it is no mere opinion. The only thing that keeps the negative effects of QE3 from being more clear is that other nations around the world are debauching their currency too. Bernanke has served both Republican and Democratic administrations.

The point is that this ISN'T about party politics, this is about economic laws that when disturbed will bite you as surely as the policies in Detroit have caused a great city to fall into economic bankruptcy.

As an independent, this is not parroting some Republican, fiscally conservative Democratic (or Libertarian, etc.) talking point. This is about seeing reality for what it is.


We need thinking Democrats – along with thinkers from all political or no political affiliation – to rally around the cause of our country, which in turn will be a major boost to our economy and thus our industry!

Taking off the Rose-Colored Glasses, the Perfect Economic/Political Storm

Some people are so hyper-political, they will ignore reality in favor of party or whatever position they happen to favor. Ours is a country based upon the ideals of freedom, so I respect the rights of others to see this or that topic differently. In fact, we will and do publish differing political or economic viewpoints from our readers.

That said, here is the snapshot of some of the elements of the impending perfect storm:

  • ObamaCare: everyone agrees that the website has been a train wreck, but arguably worse still are the policies that created the website. Over 5 million canceled insurance policies, a 29 hour work week, sky rocketing premiums and higher deductibles are all a recipe for an economic slow down. The National Retail Federation already stated that Thanksgiving/Black Friday shopping was down from last year.

  • Dodd-Frank and the CFPB. Sorry, but those who think that all of Dodd-Frankenstein is a good thing are sincerely mistaken. Our economy operates in large measure upon lending. To whatever degree you choke off lending, to that degree home values will be impacted or drop. The radio host, Charlie Sykes, is talking about Dodd-Frank at this podcast link. Without mentioning manufactured housing – Sykes and his call-in guests do a good job of explaining why the economy is about to hit another wall due to policies created by Dodd-Frank.

  • Massive federal deficits. When interest rates rise, the percentage of our budget that will go to sustaining the debt will naturally rise. Obama was right – as a candidate – to criticize massive deficits and borrowing by the Bush Administration. That means his own words about how un-Patriotic huge deficits are find his fingers pointing at his own even larger deficits and failing economic policies. As one industry pro and CEO told us off the record, “I've been through 4 recessions. Each time, the economy has coming bouncing or roaring back after about 12-18 months. Clearly, this time is different.”

  • FED Policy. The stock market is not a pure bubble, because there is real value to most of the corporations on the exchanges. But markets are being inflated by cheap money, and that same cheap money makes home values in cities around the country seem to be "rising." In fact, cheaper dollars means you have to spend more of those dollars to do the same thing. A depreciated dollar robs retirees, mid-to-low income and those on fixed incomes the most.

When Dodd-Frank regulations fully kick in starting January, 2014, our economy will begin to hit another invisible wall. Combined with the effects of ObamaCare and the rest of the items noted above, all are sound fiscal reasons why Democrats running for re-election in 2014 are nervous.

obamacare-is-the=worst-thing-that-has-happened-in-this-nation-since-slavery-it-is-slavery-in-a-way-because-it-makes-us=all-subservient-to-the-government-dr-ben-carson- (1).png

This is why thinking Democrats need to sound the alarm, along with thinkers in all other political groups.

We are all in the same boat.


And the Good News for Manufactured Housing is…

Sam's Zell's tongue in cheek observation about a negative economy could boost manufactured housing is right on target! Here are the links to our two Sam Zell reports.

> Our Way of Life is Very Much Threatened.

> Sam Zell, the Point of the Spear, and “You've Got to Have Confidence.”

You can see for yourself what he said, and what it means.

Our take here at MHProNews is simple. Almost anything that happens economically can benefit our industry, at least for those professionals who know how to position our amazing housing product!


But that doesn't mean we should wish for a bad economy. Quite the opposite, because misery is not what made America a great nation. We don't need a weak or crashing economy to do well. We did better when the economy was roaring in the 1990s.

Next Steps for Die Hard Democrats, Republicans and Independents


Some commentators mistakenly think that pointing out problems is the same as a solution, wrong! We want to be solution oriented professionals here at MHProNews.

So this analysis is a way of saying, please send the link below to your Congressman or Senators. This article lays it out for you, step by step.

If you are a Democrat with a Democratic Congressman or Senator, we need you now!

Even if you disagree with the wording, tell your House or Senate members, you may not like how this article was written, you may favor health care reform, etc. But the facts are that Dodd-Frank and the CFPB are about to choke off lending to housing, and the biggest choke point will be to the most affordable housing.

Quality, affordable manufactured homes!

This article above has been a wildly popular read. A number of association and other leaders in our industry are sharing it. Please join them in sharing it with others.

Out industry can weather this next (avoidable) storm. As this article showcases, our industry can continue to growBut it would be much better for tens of millions if we could navigate around it now. There is still time to do so! Take 3 words from Nike: email/Tweet/FB the link above about HR 1779 and the Preserving Access to Manufactured Housing Act of 2013 to your Congressman and Senators; "Just do it." ##

PS: Check our many Exclusive and Red Hot Featured Articles for December and see the other new stories at too

tony-kovachL. A. 'Tony' Kovach||
Business and Public Marketing & Ads:B2B|B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:|| Office863-213-4090

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A Manufactured Housing December to Remember!

December 4th, 2011 No comments

The temperature may be dropping and the snow may be flying where you are, as it tends to do around Chicago-land at this time of year. But things are sizzling here at MHProNews. Thousands like you have ‘voted’ for the new format and have set a new record for number of visitors (readers) and page views! We will share more details soon, but you’ve BLOWN away the previous records, thanks for that vote of confidence.

Things are also heating up about planning for the upcoming Show and Event season. Louisville will be hear soon, and the line of up seminars has just been tweaked! Retailers, builder/developers and manufactured home community owner/operators will find THE BEST line up of topics ever! Get the latest financing options and programs, from all the major players, plus some new faces coming onto the playing field looking to EARN your retail home selling BUSINESS.

Community Owners/Operators? Are you looking to fill, refinance or prepare your community for sale? Then the new and improved line of seminars are for you! We have workshops and seminars on exactly those subjects and more designed just for YOU.

Besides all the great information and education, you will find about 12 times to 24 times the new home inventory to look at and compare – all under a nice, warm, cozy roof at the beautiful Kentucky Exhibition Center – than you’d see at a roundtable or symposium!

You won’t find anything like it anywhere in the country, a great way to kick start your New Year. So fly, drive, catch a train or hitch a ride to Louisville, where you will see us and 6 other panels, workshops and discussions.

Cavco CEO and MHI Chairman Joe Stegmyer will be coming, and so will MHI’s Jason Boehlert will be on hand to share their thoughts and to talk with you. You won’t get this opportunity anywhere else to start the New Year off right, so make plans to come.

We also have a fine new line up of Featured Articles for December, 2011. Knowledge is power, but only if you and your team members read it, understand it and then put it to work. It is obvious YOU are a reader, you are here! Make sure your associates at work and your friends at associations, buying groups and anyone who cares about building a better future for our Industry reads and applies what they learn too.

Let’s jump into this month’s featured articles.



Alphabetically by Category




The Whiny Neighbor in your Manufactured Home Community


by Nadeen GreenIn manufactured housing community management, we know that we have to do what the law tells us. At times a resident may question us about certain items that… Read more


Housing Trends that will affect the Manufactured Home Community Business


by Joanne Stevens The “Baby Boomers” are changing the face of retirement. Instead of retiring many will keep working. Some out of necessity caused by the recession and their 401Ks (now… Read more


Content area of Guidelines for Living: Number of Residents to Recreational …


by Chrissy Jackson In November, we covered Guidelines for Living topics, Laws through Noise. Let’s get started with our new topics for December! Number of Residents per Home. This is a really… Read more



Congress Requests GAO Probe of HUD Code Manufactured Housing Program


The Chairmen of the House Financial Services Committee and the Insurance, Housing and Community Opportunity Subcommittee have asked the Government Accountability Office (GAO) to conduct a thorough examination of certain… Read more



MH Chattel Lenders Rate War Over? and MH Lenders Choose to “Fly The Coop” …

MH Chattel Lenders Rate War Over?  and MH Lenders Choose to “Fly The Coop”  On MH Co-Op Communities

by Dave ShanklinBREAKING NEWS out of Seattle: CU Factory Built will be raising rates .25% on their very popular “One-Step” loan product effective December 1. This announcement seems to indicate… Read more



Get the Sizzle even in Winter!


dennis_hill_showways_unlimited 50x56.gif by Dennis Hill ron thomas sr 50x53.gif and Ron Thomas, Sr   Editor’s Intro: Ask yourself this: what are the biggest events, shows or meetings for manufactured housing community owner/operators, retailers, builder/developers, lenders, manufacturers, suppliers or vendors?… Read more


The Greatest Manufactured Housing Show of the Decade West of the Mississipp…


by Deanna Fields The Great Southwest Home Show 2012 will begin in about 90 days at the QuikTrip Center Expo Square, Tulsa beginning March 1-4.  Trade days are March 1-2! If you are already planning… Read more


Don’t get Bent out’a Shape about Cambering


By George Porter Cambering a frame is literally bending it so it can hold a manufactured home. I have had occasions to learn more about frame cambering and, as usual, I… Read more


You are NOT Alone!!


by L. A. ‘Tony’ Kovach Our first full month – November 2011 – with the new format for has yielded a slew of new records, and one in particular is… Read more


Are We There Yet?


by Marty Lavin As the industry settles into 50,000 home shipments, one wonders whether something better is in the forecast. In spite of many claiming the best days are ahead of… Read more

Top 10 Mistakes made when Insuring a Mobile Home Park

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by Kurt Kelly You want to do ALL the right things when you are getting or renewing insurance coverage for your manufactured home community (or mobile home park). Use this checklist… Read more




Promotional Planning to Kick Start 2012

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by Chris Nicely Planning promotions that support your long term goals and WORK to drive traffic is critical. Give sales people the opportunity to sell more by talking to more prospects…. Read more




The 3/3/3 Management review process


by Tim Connor, CSP If your factory-built housing business has employee behavior that needs changing, don’t wait a year, with an annual review to change it. For a number of years… Read more



Good Color Schemes Can Boost Your Sales

Good Color Schemes Can Boost Your Sales

by Katy Weldon In difficult times companies are seeking ways to spark more interest in their products. Manufactured housing is no exception and many companies are using color to help their… Read more



ZigOn the Immigrant’s Attitude for American Success


by Zig Ziglar Some time ago, my associate, Krish Dhanam, and I were returning from an engagement in Tampa, FL, where we had spoken for the Greater Tampa Chamber of Commerce…. Read more


My Most Memorable Christmas Story


by Greg McClanahanKenneth Parsons said; “The gift of love is about the only present that isn’t exchanged after Christmas.” Today’s story about Jerry’s love for his big brother is one of… Read more



Rear View Mirror


by Greg McClanahan Similar to the genius behind the invention of paper clips and sticky note pads, the rear view mirror was a brilliant and simple idea.  I believe there is… Read more



Keeping it Real: Don’t Lose the Human Touch

Keeping it Real: Don't Lose the Human Touch

by Tim Connor, CSP In this high tech world, it is easy in manufactured and modular housing sales to get caught up in the latest terms and trends. When you do… Read more


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