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Serious September – Manufactured Housing Industry Newsmakers, Reports, Articles and Interviews

September 2nd, 2015 No comments

Serious September 2015. It could just as easily be named, how to Scale Success, or Sliding Sideways September.  Which of the later two it will be depends on how each of us views and responds to events and opportunities.  Before outlining our STRONG Serious September Featured Articles and Interviews line up, let me explain what I mean.

green-key-success-pc-free-digital-photos-net-mhpronews-com- (2)

We could use as an executive summary for the next few paragraphs below that Media Engagement by MH Matters, and that Engaging the Media as Media is Very Useful.

1) We spent the early part of the summer documenting MH potential and opportunities on MHProNews.com.  As with the rest of our content, you can still see and access those articles. June is here and July, linked here.  We could summarize it by saying that with rents rising, site-building through the roof (on costs…) and inventories of ‘affordable homes’ in short supply in many markets, MH has plenty of opportunities for a record rebound.

summer2015state-of-manufactured-housing-industry-report-mhpronews-com-

The reports, linked via the image above, were part of a hot, hot summer on MHProNews.

dick-ernst-finmarkusa-posted-masthead-blog-mhpronews-com-

Dick Ernst, FinMark USA and Chariman of Financial Services division at MHI.

2) Among the reasons given for not rising higher in new home shipments than we have include financing and new regulations.  More on that shortly, but I’ll refer back to what Dick Ernst, now Chairman of MHI’s Financial Services Committee, has said.  There is no lack of capacity for our MH lenders to finance many more people, who are financially qualified. That could be rephrased as ‘we need to attract better credit customers,’ without ignoring providing the millions – who have no chance for a site built house – the opportunity to buy from us.

3) We have to broaden our industry’s base.  We have to attract the more credit qualified customers, without ignoring the traditional, affordable, entry-level side of our market.  There are retailers and MHCs who are doing it. That means, it can be done in your market too.  How do we do that, you ask?  Many ways, including through media and PR strategies.

Not Letting CFPB and their cheer leaders off the Hook

It is offensive to think MH pros can collectively do only one thing at a time well.  The people I know can walk, chew gum and carry on a cogent conversation all at once. En masse, there are tons we can do, together.

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Any serious researcher is going to find what you see in the screen capture above. MHProNews, MHLivingNews and our other related media efforts are in-the-mix of the conversation on CFPB regulations and their impact on MH.

So while there absolutely has to be a focus on regulatory relief – that we support in word and deed – we ought not make that the one-and-only-thing needed for industry recovery.  Frankly, the regulatory relief sought is as much or more for those estimated 1.7 million households that have a home under 20k in value, as it is for professionals selling the industry’s pre-owned homes.

So we applaud the efforts of the national and state associations in MH that are working to correct those terrible ‘unintended consequence’ of Dodd-Frank. We’re doing more than cheering. We’re doing the meetings, the legislative outreaches, PLUS providing digital cover for the effort in the form of serious research that makes policy types and Senate staffers say (paraphrasing what a Democratic Senate staffer told me), Hey, that’s a pretty compelling argument.

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews-com-

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Again, any serious researcher on Dodd-Frank and Manufactured Home Loan regulations will come across the MHProNews, MHLivingNews and our OpEd on The Hill Congress blog. We are woven into the conversation, which means that the REAL consumer and industry views are being presented.  Ditto someone checking out Doug Ryan/CFED comments, they are bound to find one or more of our articles that will correct the record, and are in favor of reforms sought by the MH Industry. 

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

As further proof of the digital cover, Jan Hollingsworth’s latest column, “Renters’ Nation” has lit up since it was published.

RentersNationTheDarkSideDoddFrankImpactAffordableHousing-MHLivingNews-postedMHProNews-com-

Click here  to see this read hot, new story….

http://manufacturedhomelivingnews.com/renters-nation-the-dark-side-of-dodd-frank-and-its-impact-on-affordable-housing/

87 hours and 38 minutes after the above was published, Webalizer reports there were 42,917 hits on that one article In MH Land, that’s astonishing.

What has to be done now is to scale that outcome

If you want the CFPB and/or the Senate to agree to changes in MH regulations, let me repeat that: what we now have to do is scale that readership result cited above. Please share the link above to Jan’s article with your local editor, and with your  Congressional Rep, your 2 U.S. Senators and the CFPB.

Let’s put this total readership of Jan’s article into perspective.

Just because some publication may have a million readers, that doesn’t mean that each article is read.  Case in point.  We took respected and popular Forbes’ article, shown below.  On July 29th, 2014 on a hot subject, it had 6,701 views.  13 months later, you see that the total views on that article are now up to 7,732.   What that Forbes article has in views in 4 and 2/3rds years, Jan’s latest article accomplished in less than 4 days.

Forbes=credit=taxWaste6.1BillionManHoursComplingFederalTaxCode-JanetNovack-postedMastheadBlog-MHProNews-com

Do you recall when this was big news for a while in the media? Look at the actual views on the article, this screen capture dated 9.2.2015.  7, 732 total views.  It isn’t just how many see it, but who sees it an then acts upon it.  Credit – Forbes.

Side Show September?

Word has it from certain hot spots that some are already grumbling that we gave Frank Rolfe his right to free speech via a featured interview in this month’s issue.  Why would we, as a pro-MH publisher, allow Frank to be quoted as he shared it?

Wouldn’t you want to be quoted accurately?

To be taken seriously as trade media, we have to be fair and balanced, or we risk sliding into irrelevance.  We quoted Doug Ryan accurately too, and I’m not equating the two by any means. When we quote:

  • Jim Clayton, or
  • Nathan Smith, or
  • John Bostick, or
  • Mark Weiss, or
  • Dick Jennison, or whomever,

we ought to quote them accurately. And we do.

Indirectly Related – a Note of Caution

There are already whispers about the wisdom of MHI VP Rick Robinson and MHI Chairman Nathan Smith going to a stage in about a week, when the person providing the stage is said to be in conflict with MHI and the NCC.

Policy

As a matter of policy, we’ve allowed people to critique me and our publication, on our own pages.  So we do this very fairly.  I don’t have to agree or disagree with Frank on his statements regarding MHI and the NCC to protect his right to speak out on those subjects, even though it was not at all on our minds when we asked him the questions. We had no idea what Frank’s replies would be.

If MHI wants to respond, they are welcome to do so.  We are willing to share that response, publicly. Fair and balanced reporting. Period.

We Provide, You Decide.” ©

Something we strive diligently to avoid is any FALSE or errant statement (this, in contrast to an unpopular opinion).  When someone says there are 50,000 or 55,000 MHCs in the U.S. (for example), we’ll either want them to correct that number (that totals is likely more like 45,000, according to informed sources) or we would want to cut the statement entirely.

But that’s not what Frank Rolfe did.  Frank stated his views, and in no way shared a claim that is not grounded in a fact, though those facts can be understood in a variety of ways.

The issues raised by others of late are not new, and are not a side show.  They are on the minds of many in MH; we know, because we’ve heard them often enough.  Its just that this was the first time someone wanted to say so, on the record.

“We Provide, You Decide.” ©

Listening and Taking Correction Well

We had a nice message recently that praised our reporting and commentary work, but then included two typos that needed to be corrected (only 2? ;-).  The writer explained, he didn’t want the corrections to be taken the wrong way.  My rapid response was to make the corrections, and thank him.

An MHI staff officer also sent us a correction on a typo recently. Same outcome as the above.  We want to get the facts right.  We thanked the party.

We published the early comments on Jan’s article, one was that ‘it was long.’ We worked that perspective into the article, linked below.  My response?  I thanked the person for the comment.  That said, the challenge with what we face is in MH as an industry is that we’ve let too much stuff build up over the years, and now we need more than 800 words to dig ourselves out.  The fact that there are so many hits on Jan’s article so fast strongly suggests the content is ‘just right.’

You Can’t Please Everyone, All the Time…

Nor should that be our goal.  If everything was perfect in MHVille, then maybe we’d only need 300 to 400 word columns that all say, ‘everything’s great!’

The reality is there is work to do. Plenty of it. Grab a tool, and let’s get to it.  Failure to address the issues that nag us costs new MH sales.

Record Setting!

MHProNews had 5 days in August that topped 100,000 hits.  Again, in an industry our size, that’s amazing.  On On August 21st, Webalizer reported the daily count was 180,959 hits.  Our readers don’t have to like every article, for there to be value.

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MH Professionals, enthusiasts, educators, media, government officials and investors are among the key groups reflected in software and stats. You and thousands of others have made us the runaway #1 place for MH Industry News Tips and Views Pros Can Use. ©

I explained to an industry leader recently that we publish bad news on the Daily Business News; we do so in part, because it happens; but also because when someone gets (for example) arrested for swindling down payments from a buyer, publishing that acts as a cautionary tale.  Good practices are often rewarded with success, while bad ones are discovered and punished.

When there is a controversy, we ought not ignore it, unless paying attention only fuels something that needs the oxygen removed.

In the matter of MHI/NCC and Frank Rolfe, MHI has to consider why they wanted him on stage, and then they need to consider what might happen if they fail to heed the cautionary note above about the upcoming non-association event.

My bet?  If Nathan Smith and Rick Robinson go to that fast approaching private event of an allegedly disgruntled member as planned, the day will eventually come when they wished they had opted not to do so.  That’s my two cents, they can take it or leave it.

But there should be no doubt that we want what’s good for the organization and good for the industry!  We prove that day by day, showcasing the good, and periodically reminding people there are issues to address that need mending.  You’re reading because you know what’s published here matters and has influence.

Intro for our Featured Articles, Reports and Interviews for September…

As we reported above, we had an August that set records.  When you see the incredible line up we have for our Featured Articles for September, perhaps you’ll agree that this month could set new records with readers like you.

  • We have 2 New Cup of Coffee with…interviews. Chris Parish and Dan Rinzema are featured in their own interviews, which many will find inspirational, useful and insightful.
  • These “Cuppa” interviews will be quite different than the interview with Frank Rolfe, who took some very tough questions put to him, and he responded in what will no doubt be seen by many in wave making ways.  We have no direct connection to Frank, so when I commend him for taking the tough questions we gave him head-on and in a timely fashion, that’s sincerely meant.  Others should think to consider that practice.
  • We have a video interview with Matt Webb, in what ought to be a must-view for anyone interested in improving their management and bottom lines, especially in the MH Community sector, but frankly useful beyond that realm too.
  • We have 4 columns by 5 respected attorneys; you’ll see their important topics that can protect your business, below.
  • We have 2 unique reports on how the new Appraisal Rule roll out is going, with our related MH Industry Survey results coming out soon.
  • There is New York Housing Association’s upcoming regional trade show and educational event.
  • Researching Manufactured Housing Industry Personalities, Organization’s and Topics.
  • A look at the hot early response to Renters’ Nation, the Dark Side of Dodd-Frank’s Impact on MH.
  • Ken Haynes Jr. sounds off on a recent media report.
  • AIA celebrates their 15th anniversary, kudos to them and check out their press release.
  • There are 2 inspirational/motivational articles.
  • Certainly not least for anyone who wants to close more sales, there are videos and an article on reputation management.

With no further adieu, let’s jump into this month’s new Featured Articles, Interviews and Reports.

Featured Articles and Reports for Vol. 6, No. 12, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How To Keep Peace and Harmony In Our MH Communities (at a low cost) 


Robert-Coldren-JD by Rob Coldren, Esq and Dan Rudderow, Esq.

The rule breaking tenant can be handled in many ways. Options include:

Read more…

 

• Water, Water, How Much Is That Water?
by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-
Any Californian who has picked up a newspaper, listened to the news, or not been a bonafide Rip Van Wrinkle, is aware that California is in the midst of a significant drought.

Read more…

 

FINANCING

 

• The Appraisal Rule – Six Weeks Report Card

By Lance Hull
LanceHull21stMortgageCorporationPostedMHProNews-com-55x55.jpgOn July 18th, 2015, the Higher-Priced Mortgage Loans (HPML) Appraisal Rule went into effect for our industry.

 

Read more…

 

• Answers to Questions About the New Appraisal Rule

by Darren Krolewski
darren-krolewski-vp-mhvillage-posted-manufactured-home-professional-news-mhpronews-com-55x55The following were answers provided to questions posed by MHProNews.com to DataComp about the new Appraisal rule implementation.

 

Read more…

 

• S. 682 Offers Possible Relief for Consumers Stranded by CFPB

by Bill Matchneer, JD
bill-matchneer-hud-manufactured-housing-division-cfpb-mhpronews-com-50x50Recent history has shown that the regulations designed to…

 

Read more…

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• 65th Annual Convention, Trade Show and Expo – New York Housing Association – Oct 8-12th, 2015 

by Nancy Geer

nancy-geer-new-york-housing-posted-manufactured-home-professional-news-mhpronews-com-50x50-We hope you are well. I have attached the event brochure for you reference. Please see the PDF that is attached.

Read more…

 

• I Can’t Be the Only One.

by Ken Haynes Jr
ken-haynes-jr-new-mexico-manufactured-housing-association-past-president-manufactured-housing-living-news-com55x55It literally drives me temporarily insane when I read or hear manufactured housing referred to by the media, by any other nomenclature than manufactured housing, or manufactured home.

 

Read more…

 

• AIA – Manufactured Housing Specialty Insurance Agents Alliance Celebrates its 15th Anniversary

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50Bellingham, WA August 25, 2015.

Read more…

 

• Renters’ Nation – Dark Side of Dodd-Frank, its Impact on Affordable Housing – what 38 hours and 25 minutes reveal 

by L. A. “Tony” Kovach


tony- kovachWe’ll let John Caron – whom we interviewed for this episode of 
Inside MH – tell you about his significant history in manufactured housing, MH Communities and in real estate investing in his own words.

Read more…

 

• Controversial Media Reports – The Guardian & KVUE – On-The-Record Interview with Frank Rolfe of Mobile Home University, MobileHomeParkStore, RV Horizons 

by L. A. “Tony” Kovach

tony- kovachOne of the most controversial figures in the MHC world today is Frank Rolfe.

Read more…

 

• Do People Research Manufactured Home Personalities, Companies and MH Industry Subjects? Yes! 

 by L. A. “Tony” Kovach

tony- kovachDo people research companies and people on MHLivingNews.com and MHProNews.com?

Read more…

 

• A Cup of Coffee with…Chris Parrish

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Parrish Manor).

Read more…

 

• A Cup of Coffee with…Dan Rinzema


a-cup-mhmsm-com1) 
Who, What and Where: (Your name and your formal title at MHVillage/DataComp)

Dan Rinzema, President and CEO, Datacomp Appraisal Systems, Inc. and MHVillage, Inc..

Read more…

 

MARKETING

 

• You Like Me, You Really Do Like Me!

by Wayne Coakley
WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-As you know, nowadays people search online before they buy just about anything.

 

Read more…

 

Matt Weaver, Campbell Caron Properties on IREM, Management, More! Inside MH Road Show Video 

 by Soheyla Kovach

s-k“Failure is Not an Option.”

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Living with Wisdom – 3 Tips for Today

by Tim Connor, CSP

tim-connor-mhmsm-comWisdom – the blending of – information, knowledge, experience, judgment, truth, reality, maturity – to achieve dreams, goals, life purpose, inner peace and happiness…

 

Read more…

 

• ZigOn Work

by Zig Ziglar

zig-ziglarOne of my favorite quips about work is this: Someone asked a worker how long he had been working for his company and he smilingly responded, “Ever since they threatened to fire me.”

Read more…

la-tony-kovach-latonykovach-com-

 

By L. A. ‘Tony’ Kovach.

Justification June 2015 – The State of the Manufactured Housing Industry

June 2nd, 2015 No comments

The five year recovery is real from the bottom hit by manufactured home producers, yet tepid compared to the MH potential.  We can cheer every baby step forward, while challenging all to see that we are surrounded by opportunities to grow many times faster than the MH Industry has been.  

The facts, figures, videos and commentaries in this special State of the Manufactured Housing Industry issue all point to the fact that individually and collectively, we can do much better. 

the-state-of-the-manufactured-housing-industry-reports-investors-professionals-masthead-blog-mhpronews-com-

We could have produced an issue twice this size, and still have topics, examples and added commentary untouched.  This is more than enough to encourage an industry discussion of where we are, where we should be and how to get there. So your thoughts – private and for publication – on these articles and videos are encouraged.

Lived Experiences 

A decade ago, your Masthead scribe was put in charge of supervising 7 manufactured home communities that had been losing occupancy for years.  Part of the recovery plan I put on the table – which upper management largely okayed and adopted – was to reallocate budgeted dollars from one task to another….

…thus, in the next 18 months, our region lead that company, doubling the sales results of two larger regions combined.  We’ve had other like outcomes since, whenever the vision and plan are properly put to work. 

We are doing such growth programs today. These are done, working with willing strategic partners, via our consulting operation.  The successes that flow are always a team result.  So principles that worked a decade ago, works now too.  In fact, we have more tools today than back then.  Team work, works. 

So what’s observed in those articles this month that focus on the State of the Industry and its potential – these are not mere theories – these are tested principles that should make MH owners, managers and investors cheer…

…once they are understood, embraced and energetically adopted. 

Please ponder as you read the various reports. See the picture that emerges.  MH is barely scratching the surface of what can be done. 

Once you review the reports, decide to set time aside to discuss how your firm or organization – by re-allocating resources most already have – can go from where you are to where you should be.  Forward thinkers and doers are and will be the leaders in this team effort – allies –  strategic Partners in MH Progress. 

We are working with firms small to large and in between. What could happen through wise action?

> Our nation’s MHCs ought to be full, have waiting lists and often see appreciation of the resident-owned homes in them.  

> Our retail centers can grow rapidly and profitably.

> Factory home producers can increase production and profitably expand with confidence.

> Developments should renew anew the boom days of the past, but do it even better than before. 

> Suppliers can sell more, financial services can do more too while reducing risk when the right steps are taken. 

> Associations could benefit by making PEP a true reality. 

unzipped-green-eye-black-background-collage-manufactured-housing-professionals-mhpronews-com-704x872pic-framed--347x430

 

Warren Buffett, Sam Zell and Jim Clayton are only some of the billionaires who “get it” about the MH potential and reality, and thus they want to do more.  They are not alone! Outside investors read our pages routinely. We are getting more contacts and inquiries from firms of all sizes.  Expect entries by operations of all sizes into the MH field.

MH could change in the twinkling of an eye, as it did a dozen years ago when Berkshire Hathaway first bought in.  

Will you be part of it? Will you get left behind or be an also ran? 

The multi-billion dollar players are on the sidelines; nibbling, bitting or waiting to make a big summer-time cannonball style splash.

Are there challenges? You bet. Easy doesn’t pay well, until you make what was once hard, easy…

Please dive into our big June issue. Let me know your thoughts. Thanks as always for your readership and my sincere appreciation for all those who support our MH Industry advancement efforts.  You are reading this because others in the know who want to grow make it possible.

June 2015 Featured Articles 

Featured Articles and Reports for Vol. 6, No. 8, 2015

Alphabetically by Category

 COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Tornado Safety – Photos that tell you to ‘have a plan’ for your Community

by Kathleen M. Bianculli, CIC

kathleen-bianculli-manufactured-housing-american-insurance-alliance-aia-posted--mhpronews-com-50x50-revised

It’s tornado season and a great time to look at your community’s plan for both tenants and employees.

Read more…

 

The Post That Should Not Need to be Written

by Nadeen Green, JD

nadeen-green-mhpronews-com

 Recently I had the opportunity to speak at the Fair Housing Matters conference in Nashville, Tennessee, hosted by the Tennessee Fair Housing Council, a private, non-profit organization with the mission to eliminate housing discrimination (http://www.tennfairhousing.org).

Read more…

FINANCING

 

• Senator Joe Donnelly on Preserving Access to Manufactured Housing

by Senator Joe Donnelly and others

senator-joe-donnelly-d-in-preserving-access-manufactured-housing-posted-mhpronews-com-55x55Editor’s Note: Senator Joe Donnelly and his team provided the following for-the-record response to MHProNews’ recent inquiry about manufactured housing related finance issues.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• Letter to Tony Kovach from Midwest Manufactured Housing Federation and the Louisville Show Committee

by Ron Thomas, Sr.

ron-thomas-sr-rona-homes-founder-mmhf=louisville-show-chairman-posted=mhpronews-com-50x50-Dear Tony, I want to thank you for your exceptional work in promoting and providing educational seminars these last 5 years for the Louisville Show.

Read more…

 

• Mobile Homes and Trailer Houses Are Dead …and have been for nearly 40 years

by Victor Frost

victor-frost-60x50Every day our phone rings, or a customer walks into the Home Center, and they utter the words that are cringe worthy; “We want some information on your trailer houses” or “We’d like to look at some of your mobile homes.”

Read more…

Manufactured Homes – myths, reality and potential

by Tim Connor, CSP

tim-connor-mhmsm-comFor years the manufactured housing industry has fought to maintain and in many cases even establish itself as a viable alternative to site built homes.

Read more…

• A Nation of Renters…or Home Buyers?

by L. A. “Tony” Kovach

tony- kovachThe quarter full glass in front of you is begging to be filled. The growing demand for rental housing – and spiking rental rates – are crying out for manufactured housing to tap into those potential markets. 

Read more…

 

• Manufactured Home Lenders at the Tunica Manufactured Housing Show Sound Off

by L. A. “Tony” Kovach

tony- kovach

The recent Tunica Show brought about an amazingly rapid move from the prior location at the now closed Harrah’s site, to what the planned location at another Caesar’s property was supposed to be before the hiccup occurred, and finally to the location that came to pass.

Read more…

 

Don Glisson, Jr – CEO Triad Financial Services on Dodd-Frank, HR 650 S 682 and Manufactured Housing Financing

by L. A. “Tony” Kovach

tony- kovach

The comments that follow are the ‘full length’ comments shared by Triad Financial’s Chairman and CEO, Don Glisson, Jr..

Read more…

 

• Manufactured Housing By State and By the Numbers

by L. A. “Tony” Kovach

tony- kovach

In this ‘State of the Manufactured Housing Industry’ June 2015 issue, we are looking at a wide range of facts and figures, all of which should point to the current realities of our industry as well as to the potential for growth.

Read more…

 

• Scott Roberts – Roberts Resorts and Communities – Video Insights for Manufactured Housing Industry and Investment Professionals

by L. A. “Tony” Kovach

tony- kovachOn June 4th, this insightful video interview will be finished and launched on this page. Please check back on that date to see it, thank you! 

 

• Realtors ® and Manufactured Housing Growth

by L. A. “Tony” Kovach

tony- kovachThere are those who have told me that ‘going after’ getting Realtors ® involved with a retail center or MH|Community as a path to growing manufactured housing sales is a waste of time.

Read more…

 

• The State of the Manufactured Housing Industry

by L. A. “Tony” Kovach

tony- kovachManufactured housing (MH) nationally is alive and growing. Our manufacturers are producing the best homes ever.

Read more…

 

• Rural Living – Returning to Exurban America?

matthew-silver-daily-business-news-mhpronews-comby Matthew Silver

Before the meltdown of the housing market in 2008, metro areas lost 1.6 million people as the call of more wide open spaces, sprawling subdivisions and available mortgage credit drew people beyond the suburbs into exurbia, the outer ring.

Read more…

 

• Does it Matter what we call them? Mobile Home, Manufactured Home…? 

by Lea Anne Somerville

leaAnneSummervilleHome, Sweet, Home. Home is where the heart is. A house is just a house until we move inside, ahhhh, then it becomes a home. What is a home? Or more specifically, for the purposes of my article, what is the definition of a “mobile home?”

Read more…

 

• Small is Better … If it’s Beautiful

 by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-

There’s a bit of flak flying around about RV makers encroaching on our turf.

Read more…

 

MANAGEMENT

 

• Matthew Kelly – Energy Management – Keynote Video Clip

by L. A. “Tony” Kovach

tony- kovach

Matthew Kelly raises an interesting topic in this video clip. Beyond time management, what comes next? Kelly argues that the answer is ‘energy management.

Read more…

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

• ZigOn Personality

by Zig Ziglar

zig-ziglar

My dictionary tells me that personality is the “personal or individual quality that makes one person be different and act differently from another.”

Read more…

l.a.'tony'kovach-us-supreme-court-washington-dc-mhpronews-com-By L. A. ‘Tony’ Kovach.

MH’s A.M. in Magnificent May

May 3rd, 2015 No comments

Social media has changed mainstream journalism. We hear reporters and news anchors routinely talking about someone’s Tweet, or about a post on Facebook. A video on YouTube may be cited in a commentary. There are bloggers who blog, and journalists often blog now too. Welcome to A.M. – the “Alternative Media” – and where it intersects with the mainstream media.

Let’s briefly see what AM means to Manufactured Housing in Magnificent May 2015.

word=cloud-social-alternative-media-credit-peekaboo-python-posted-masthead-blog-mhpronews-com-

Word cloud credit – Peekaboo.

When I ask a room filled with MH pros, “Do media accounts relating to our Industry impact your sales, notably on issues like tornado coverage?” Usually almost every hand go up. So we know the media impacts perceptions and thus our MH sales, for good or ill.

Yet many of those perceptions are skewed at best, or are agenda driven, etc.. While it pains some in journalism to admit that their profession has often been politicized and has become agenda driven, that is hard to argue against when you have the NYTimes, MSNBC and others on the left, Wall Street Journal, Fox News and others that tend more to the right.

Given a careful read of any given article or TV news report, and a you can often deduce the political or other spin of that journalist.

Don’t get me wrong, that doesn’t mean that journalism is dead. There are good journalists out there. But when agendas are so obvious, doesn’t it make sense to engage in AM in a way that might positively influence the media conversation? Shouldn’t we in MH be as keen to share our facts as other special interest groups are to advocate for their interests?


The answer is obvious. Yes, we need MH AM that can intersect positively with the media.

There are a number of bloggers in MH. There are those who put out PDF monthly reports on their areas of interest. We still have the Journal, the last true print publication (okay, there are newsletters that go out via U.S. Mail too…), and numerous association news for their members. All of these and others might be called part of MH’s AM.

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a

Then there are MHProNews.com and MHLivingNews.com. What we can point to is that we are intersecting with the media, an increasingly, because we are careful in being able to back up what we publish, the mainstream media is little by little responding, often favorably.

manufactured-home-living-news-ver2_0-laptop-posted-masthead-blog-mhpronews-1

We too candidly have an agenda with MHProNews.com and MHLivingNews.com. We want to report on and periodically set the record straight on issues relating to MH. As much as possible, we want to be the Good News about MH, without ignoring the challenges that face us all.

We’re the broadest and most balanced AM resource on MH. We Provide, You Decide ©.

When someone asks me, what term do you use to describe your online publications? We are MH Industry Trade Media.

While some have both print and a website, I’m not aware of anyone that does all that our two platforms do, including

  • Videos,

  • Daily Business News,

  • Business Daily Market Reports,

  • our popular Cup of Coffee with… interviews with industry figures, etc..

  • Articles, commentary, inspirational quotes, etc., etc.

You and thousands of others have responded by making us the most popular platforms of their kind in MH. Who says? Readers and viewers like you, and website statistics (traffic). Our leadership in MH AM – trade media – is a matter of facts, not just opinions.

Is this important? Yes. We are increasingly influencing the media and public officials.

Also important, we have MH professionals who use our MHLivingNews.com website to sell homes to customers ‘on the fence’ who have concerns about issues like MH in windstorms. I’ve been given unsolicited ‘thank you’ comments on MH sales made due to information we share free online.

No wonder our traffic on both sites has steadily grown.

Sustainably Growing MH Sales

There are a few key facets to selling more MH. Some will say, Financing. Clearly, you have to have loans and lenders in any big ticket sales industry. But what is needed beyond financing and the products themselves?

  1. Professionalism – Best Practices. MHProNews brings you more columns by more attorneys or other experts than anyone else in MH AM today.

  2. Useful articles and videos on MHLivingNews.com. Just see for yourself. We know the information and education found this site is used in selling more MH. That is good for current and future MH Homeowners, as well as for associations, businesses and individual industry professionals.

  3. Inspiration and motivation. Our industry isn’t in the go-go 90s post-HUD Code heyday. Our pros often need a boost. We provide that via Innovation – Information and Inspiration for Industry Professionals. ©

  4. News and commentary. MH Industry News, Tips and Views Pros Can Use. © That tag line sums it up.

MHMarketingSalesManagement-logo=mhpronews-com-

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo (1)

Add in our fee based services for websites, marketing, sales training and consulting, you have a unique mix that lifts up all involved for a better bottom line.

Can all of this influence others over time? Yes. Every month, government, educators, media, investors and the public at large find and login to our twin sites by the thousands.

leaders-are-readers-truman-photo-wikicommons-poster=mhpronews-573x430

This Month’s Featured Articles…

Ready for some thoughtful articles? You’ve come to the right place. We are so please to bring you experts from a range of disciplines and experiences that are some of the best MH AM has to offer.

More pros like you logon here than any other ‘similar’ site in MH history. That is humbling. That trust is a responsibly.

Yes, we have an agenda. We are pro-MH!

We are pro-MH for sound reasons. MH is the future. MH is needed by a public starved for quality affordable living.

Together, let’s forge a future that is great for all the home owners and residents we serve by the millions. When we serve the public well, when we show and tell our stories well, more will have their eyes opened to our great industry.

Here below are this month’s featured articles. Please be sure to see the latest on rhyme evolving MH Industry Image and Education efforts. Thanks as always for checking in.

Featured Articles and Reports for Vol. 6, No. 8, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• The Language Of Rentals

by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-Many states, including, for example, California, have statutory schemes where the language of a consumer contract is addressed.

Read more…

 

Yes, You Can! – Marketing Your Community the Fair Housing Way

by Nadeen Green, JD

nadeen-green-mhpronews-com

One of my blog mentors recently suggested to me that I break from the tradition often followed by those of us who teach fair housing.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• MH Image and Education Campaign – Open Letter to the Manufactured and Modular Home Industry

by John Bostick


JohnBostickPresidentSunshineHomesRedBayAlabama-posted-mhpronews-com-50x50Exclusive announcement to the industry via MHProNews.com, re: Manufactured and Modular Home (MH) Image and Education Campaign.

Read more…

 

• Alternate Construction…Who Knows Why?

by Ron D’Ambra

ron-d'ambra-210warranty-posted-manufacturedhousingpronews-mhpronews-com-50x50-Recently, there has been some heated and biased discussions on the purpose and theory of the Alternate Construction (AC) Standards per the HUD code 3280.14 when referenced by 3280.10 Subpart A.

Read more…

 

Time for The Game Changer in Manufactured Housing Image and Education

by Tom Fath

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55To: Forward Thinking MH Industry Pros and the Game Changers in Our Industry, L.A. “Tony” Kovach and Charles Drake.

Read more…

 

• A Cup of Coffee with…Mel and Thelma Fath

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at New Durham Estates).

Melville (President) and Thelma Fath (Secretary) at New Durham Estates, Manufactured Home Sales and New Durham Hardware.

Read more…

 

• Selling More Manufactured Homes – Evan Atkinson’s Leadership, PIP and You

by L. A. “Tony” Kovach

tony- kovachImagine for the next few moments someone who is a capable buyer that is home shopping. 

Read more…

 

• Partners in Progress – Agents for Positive Change – The MH Alliance

by L. A. “Tony” Kovach

tony- kovachThe past 5 ½ years has been exhilarating as well as humbling. 

Read more…

 

• What’s Coming Soon in MH Image and Education!

by L. A. “Tony” Kovach

tony- kovachVideographer Charlie Drake and I have just returned from almost 2 weeks on the road doing the next round of videoing for Inside MH.

Read more…

 

• Land Lease 55+ Senior Communities Opportunity

 by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50= (1)I recently read a US News and World Report article by Tom Sightings onYahoo entitled the “Baby Boomers Housing Trends to Watch.”

Read more…

 

• The Rules for Innovation—Part 2

 by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-American housing innovation has been on a back burner for a century—except for a short period after WWII.

Read more…

 

MANAGEMENT

Get out from Behind your Desk

by Tim Connor, CSP

tim-connor-mhmsm-comA recent study said that only 18% of managers know what they are doing or know how to manage effectively – WOW.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Dieting

by Zig Ziglar

zig-ziglar

It seems that after decades of diet, exercise, miracle potions and a host of gimmicks, many in the American public has concluded that losing weight, for them, is a lost cause, according to an article in USA Today.

Read more…

 

SALES

Let purpose be your touchstone

by Tim Connor, CSP

tim-connor-mhmsm-comLoss of purpose in sales is akin to a loss of faith or patience in your ability to perform consistently, effectively and successfully.

Read more…

Eye Opening, 8 day Manufactured Housing “Opportunitie$ in the News” Test 

August 22nd, 2014 No comments

Don’t miss out on opportunitie$ all around you! We hear from a variety of manufactured housing professionals, that too many MHPros are under-informed about the multi-billion dollar potential implications of the local, regional or national news we see or hear daily.  

So for the next week –  8 days – while Matthew Silver is on a well earned vacation,  your Masthead  scribe will fill in and give a slightly different take on the popular MHProNews Daily Business News (DBNs). For years, Matthew and Eric Miller before him selected DBN stories geared to be useful in navigating issues or spotting potential useful for opportunity-minded and forward thinking MH Industry professionals.

klewtv-moscow-pullman-idaho-smyrna-mhpark-posted-daily-business-news-mhpronews-

Step in and solve a problem, while profiting by doing it.
Photo and credit in 4th DBN linked below.

For the DBNs through the balance of August, we’ll spell out the implication of that particular story to industry pros just a bit more.  Please email me – tony@mhmsm.com or latonyk@gmail.com – your thoughts and feedback during or after this news test. We hope you’ll find it useful and eye opening. Thank you!

Here are DBN examples from today, to make the point:

Residential Eye Sores to be Renovated with Federal/Local tax dollars for Affordable Housing

> Affordable Housing Irony – Hundreds on WilCo Waiting List near MH Production Centers

> All Parks Alliance for Change Lobbying Congress Opposing Minnesota Community Owners Support for a Floor Vote on the Preserving Access to Manufactured Housing Act, HR 1779

> From Moscow with Love: Lawsuit Advances Against Manufactured Home Community Owner

FYI, this last link is another example of the ‘bad news image campaign,’ we covered a week ago. Let me suggest as well that the “Moscow” story finds potentially profitable solutions in the efforts of forward thinking professionals, see examples below.

Solutions to Challenged MHC Properties, like the one near Moscow…

Some may call this heretical, but I think it is self evident that Sam Landy led UMHPaul Bradley, Scott Roberts, Brian Fannon, “Frank and Dave” are each among those taking unique paths to make sometimes distressed or struggling MH Communities better.

Scott Roberts is doing that in a previously abandoned and abused MHC, that he and his team at Roberts Resorts are bringing back to life a now beautiful property for residents to call home. Not only do the Roberts Resort team deserve praise, but this is proving successful as a business model.

Brian Fannon is working on a similar scenario, that Matthew Silver outlined in a DBN linked here. Please look for a more detailed story soon on ManufacturedHomeLivingNews.com on this topic!

While many in our industry’s ranks see their choice of lingo as unfortunate, nevertheless we should give credit where it is due; Frank Rolfe and Dave Reynolds are buying and improving the communities they are investing in.

A More In Depth Look at a Solution Oriented Professional

Here’s my take on the latest in our popular Cup of Coffee with... interview series, specifically an aspect of the the one with Paul Bradley. Among the keen points Paul shared, the first quote below is part of a longer reply about practical ways to boost our industry’s bottom line results:

Implicit in that is fostering a healthy home resale market – helping homebuyers buy existing stock – that is vital to every community owner. We’re doing that through home financing, community marketing and linkages to local retailers and other intermediaries.

In reviewing APAC’s anti-MH professional statement, linked again here, I couldn’t help but think about this following quote from ROC’s Bradley.

paul-bradley-roc-usa-talking-to-resident-cup-of-coffee-paul-bradley-

Advocates rattle cages by organizing and leveraging their political capital to level the playing field through regulatory and legal change. To some, a counter to a held position is an enemy, I get that.

To my ear, I actually think there’s more room for mutual understanding and progress than is being worked on. For certain, when people on both sides throw “enemy” around, they’re not on a path to talking about solutions.

That’s power politics and rallying the base – it’s polarizing – and we know where that gets everyone. On the other hand, ROC USA is a developer-type – we understand markets and business and we stay focused on business issues, on getting the job done. We work in the market, preserving MHCs through resident ownership.”

(Editor’s Note: Bold emphasis added above.)

MH News that is Trending!

While it isn’t part of this news test, let’s mention again to the report below, which has been trending as a Read HOT in the Daily Business News.

http://www.MHProNews.com/blogs/daily-business-news/hud-code-manufactured-home-producers-want-regulatory-fairness-and-stronger-congressional-oversight/

Industry News, Tips and Views Pros Can Use

If you aren’t one of the thousands already signed up for our free emailed news updates, please click the link below and sign up free in seconds.

MHProNews.com/subscribe

News for some is just entertainment or a distraction. You can certainly read the news for any reason you want, but we believe that a close look at the housing, economic and other news in our nation implicitly points to the value we in manufactured and modular homes provide millions. Stay informed. Teach your team to do the same. Everyone has a role they can play in the industry’s profitable advancement. ##

la-tony-kovach-latonykovach-com-

By L. A. “Tony” Kovach

Forbes and Research by Investors, Home Shoppers, Public Officials, Non-Profts and the News Media on Manufactured Housing

July 29th, 2014 No comments

Just as you, I or a colleague might go online to research a restaurant, product or topic, obviously the same happens with investors, news media, government officials, non-profits, educators and the public when it comes to housing and related issues. We'll begin with an example to illustrate a concept, then spring-board to make an entirely different point about those seeking to know more about modern manufactured homes and our many appealing advantages.

Forbes reminds us that some 6.1 billion man-hours are spent complying with tax laws annually.

Janet-Novack-posted-on-mhpronews-comJanet Novack, on Forbes staff as writer from D.C. about tax and retirement policy and planning, stated in 2011: "In her annual report to Congress today, National Taxpayer Advocate Nina E. Olson branded growing tax code complexity as the most serious problem facing both taxpayers and the Internal Revenue Service and called on Congress to enact tax reform and then institute a regular “sanity check” over future tax code changes."

image-credit-wikipedia-and-forbes

Image credit Wikipedia and Forbes.

A study by eBizMBA says Forbes reaches some 65 million unique visitors monthly! I've accessed Novak's interesting column 3 times in the last week, plus on some three other occasions in the last two years.

So given the tens of millions who read Forbes, would it surprise you that at 3:22 AM, upon my re-checking their story, there was only 6,700 total visits to that specific page? Last week it was 6,694. The latest screen capture looks like this…

forbes-tax-waste-6.1-billion-hours-spent-complying-with-federal-tax-code-posted-masthead-blog-mhpronews-com-

Image credit = Forbes.

Don't Just Tell Me, Show Me!”

Now by contrast, on the story of manufactured homes in the recent IBHS hurricane wind tests in South Carolina, the just over 1 year old ManufacturedHomeLivingNews.com site has in less than a week experienced 36,390 total hits, per the report Generated 29-Jul-2014 07:28 CDT.

Rank     Hits     URL (web address – Note: Rank 1 & 2 are direct request and the home page)

3

36390

 

http://manufacturedhomelivingnews.com/nbcs-today-show-to-feature-wind-tests-with-a-manufactured-home/

4

18064

 

http://manufacturedhomelivingnews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

5

12361

 

http://manufacturedhomelivingnews.com/a-zillows-misstatement-yet-savvy-to-showcase-3-75-million-malibu-manufactured-home/

6

11596

 

http://manufacturedhomelivingnews.com/the-tiny-house-movement/

7

10391

 

http://manufacturedhomelivingnews.com/inside-mh-a-look-at-manufactured-home-direct-to-consumer-purchase-refi-and-cash-out-loans-with-mountainside-financials-anthony-ducharme/

8

9213

 

http://manufacturedhomelivingnews.com/what-do-actors-pamela-anderson-matthew-mcconaughey-and-minnie-drive-have-in-common-with-20-million-americans-living-in-manufactured-homes/

9

8024

 

http://manufacturedhomelivingnews.com/manufactured-homes-eligible-for-usda-rural-development-home-loan-programs/

10

7767

 

http://manufacturedhomelivingnews.com/homeownership-lending-to-be-maintained-in-rural-areas/

Readers online go where their interests take them!
The insights from the top 8 pages 
being read provide valuable insights for the open-mined MH researcher.
Facts per Webalizer.

Regular readers here know there are a number of myths and misconceptions about manufactured homes. The Forbes  tax topic and housing wind storm tests are apples and oranges! Nevertheless, taxes and related policies touch us all. So imagine, more have read the report on manufactured homes (MH) vs. conventional houses hurricane wind-test story in under a week than read Novak's potent tax report in 4 years!

Both Novak's articles – and ours – will continue to rise in readership. As the top specialized MH trade publishers, we have growing readership and the largest audience of its kind. So 6 months from now, how many tens of thousands more

  • public officials,
  • media,
  • investors,
  • educators,
  • non-profits and
  • potential home shoppers will have seen the report on our sister site?

CityScapes-at-Carthage-Mills

CityScapes at Carthage Mills,
Boston and other cities…are you listening?

How many more manufactured homes will be sold because of the MHLivingNews.com article? How many more:

  • loans and insurance policies will be originated,
  • commissions paid to sales people or bonuses to management,
  • vacant MHC sites occupied,
  • transports and installations done,
  • Floor dues and membership fees will be collected by associations,
  • services, warranties, components, supplies, appliances sold,
  • and MHIndustry stocks or other investments will occur due in some measure to the added influence that one article may have made for our industry?

Based upon experience, we know certain topics are likely to resonate more than others for MHIndustry readers, followers and aficionados. This topic is one of them! Notice that the #4 ranked topic in the listing above is our tornado video (note: that popular video now needs updating – it should get a Louisville Show style video upgrade!).

So you see that when a topic catches the public's mind, it causes related ones to gain more attention too.

Now multiply the impact beyond wind storms of issues that are drags upon the MHIndustry. By showcasing facts that change perceptions, we can make a difference that will sell more homes.

To rephrase…

We are either defining ourselves or others will define us.

Reporting and Good Story Telling

Professional insights like Janet Novak's are part of what brings me back to Forbes, where I found their quote for today…

To live is not to learn, but to apply. ”
— Legouvé

…it's time to learn AND more robustly apply the lessons of digital trade media for advancing MH! This is about MUTUAL victories for all involved through MUTUALLY beneficial topical reports and analysis!

manufactured-home-living-news-tunica-show-kitchen-buchaneer-homes-1-660x330

Kitchen in a Buccaneer model home at the Tunica Manufactured Housing Show.

Forbes and others

When we publish a story and name Forbes, someone from that publisher and perhaps others over time will read this column.   That's de rigueur.

When IBHS or NBC's Today Show were named in reports here or on MHLivingNews, someone checks to see in what context their name was used. Ya think others in the media will too?

“Mais oui, bien sur!” Or “yes, to be sure” as they say in France, one of the 140 nations around the globe researching and discovering potential investment options in America here on MHProNews.

Slowly and steadily the drip, drip, drip of positive and more accurate information about our industry leads to more understanding. That's a win for all in the mix, starting with our home owners.

santa-fe-modular-lifestyles-manufactured-home-living-news-x24x73--660x330

Solar, near net zero “Santa Fe” Model, by Modular Lifestyles.

Texans Do it, You Should too

The top state in the nation for new manufactured homes shipped is routinely Texas and has been for years. There are many reasons, but you have to figure that Texans and their association are doing a number of things right.

Ponder that as you consider this from their 7.28.2014 emailed news update, shown in brown, below:

texas-manufactured-housing-association-tmha-newswire-posted-masthead-blog-mhpronews-com-

Today Show Airs Wind Test on Manufactured Home

The Today Show aired a report on July 23 of an IBHS Research Center wind test done in a South Carolina manufactured home facility.  Tony Kovach with mhmarketingsalesmanagement.com did a great write up which you can find here as well as the Today Show video which is located here.

NBC's Today Show aired a report this morning of an IBHS Research Center wind test done in a South Carolina facility on manufactured homes; one showing a properly installed carport and the other view was of an improperly installed carport. There was also an Insurance Institute for Business and Home Safety (IBHS) test performed on two site built houses, one built to IBHS Fortified House standards, the other one, not. – See more at: http://mhmarketingsalesmanagement.com/blogs/tonykovach/manufactured-home-outperforms-conventional-site-built-house-in-hurricane-wind-test/#sthash.3N4Penmv.oEzUM89P.dpuf

NBC's Today Show aired a report this morning of an IBHS Research Center wind test done in a South Carolina facility on manufactured homes; one showing a properly installed carport and the other view was of an improperly installed carport. There was also an Insurance Institute for Business and Home Safety (IBHS) test performed on two site built houses, one built to IBHS Fortified House standards, the other one, not. – See more at: http://mhmarketingsalesmanagement.com/blogs/tonykovach/manufactured-home-outperforms-conventional-site-built-house-in-hurricane-wind-test/#sthash.3N4Penmv.oEzUM89P.dpuf

For those who don't yet know,
MHMarketingSalesManagement.com is the same as MHProNews.com.

The point is the TMHA grasps the keen importance of the wind-storm topic for MH. They did more than just share the Today Show link. TMHA shared the commentary that places their video into context! Do you think that will lead to more MH sales over time?

Do Texans ride tall in their saddle?

Google Search Tests Reflect Proven, Practical Results

hurricane-wind-test-conventional-vs.-manufactured-home-google-test-posted-masthead-blog

hurricane-wind-test2-conventional-vs.-manufactured-home-google-test-posted-masthead-blog

hurricane-wind-test3-conventional-vs.-manufactured-home-google-test-posted-masthead-blog

Of course, different search keywords and phrases would yield a different result. Here is another one, also done today at the time (ET) shown.

 

manufactued-home-wind-test-google-test-posted-masthead-blog

manufactued-home-wind-test2-google-test-posted-masthead-blog

manufactued-home-wind-test3-google-test-posted-masthead-blog

http://mhmarketingsalesmanagement.com/blogs/tonykovach/wp-content/uploads/manufactued-home-wind-test4-google-test-posted-masthead-blog.png

Mutual Benefits from RSS and Cross Linking

texas-manufactured-housing-association-tmha-website-posted-masthead-blog-mhpronews-com-

The MHIndustry has to 'own' and play a role in correcting the public perception!
Showcasing the facts on association or business websites
– as is shown above and below –
are simple yet important part of that process.
That can start with something as easy as RSS.

indiana-community-living-website-rss-feed-posted-masthead-blog-mhpronews-

A brief segue, Programming notes…

The Glass of Beer with… Barry Cole  interview has been hot, and I hope to see hundreds of you when Barry is inducted into the RV MH Hall of Fame next Monday. Barry deserves it, as do the other inductees.

We will have three new A Cup of Coffee with… interviews among our featured articles for our rapidly approaching August issue, which will go live on our home page at the end of this week.

  • Bill Matchneer, JD, formerly with HUD and the CFPB, is returning again. FYI, we've already logged more hits on his featured article this month about possible voluntary HUD standards for fire sprinklers than Forbes with their millions of readers monthly – has had total on Novak's important tax column above. Do you see the implications of these facts?!
  • Tim Connors, CSP, a multi-decades presenter, facilitator, trainer and coach to dozens of factory home builders, in our first interview with him. Learn about this author of 80+ books, and gain powerful insights to paths ahead for MH.
  • Paul Bradley, president and CEO of ROCUSA, who we pummeled with some challenging questions, you'll not want to miss what he has to say about them! Paul handles hot potatoes like a pro, and you'll see why this leader's organization continues to grow.

Today's Wrap Up

There is an utter necessity for our industry's members to know the facts shared in the reports linked below and above. While these and the links on our sister site have been “read hot,” please make sure your team knows the contents of this backwards and forwards. That benefits your operation or organization, because the added insights ultimately result in more homes, products and services sold.

23923

 

http://MHProNews.com/blogs/tonykovach/manufactured-home-outperforms-conventional-site-built-house-in-hurricane-wind-test/

hurricane-manufactured-housing-wind-test-google-image-search-masthead-blog-mhpronews-com-

Image searches are growing in importance.
Every image save the last one above are on the MHProNews or
MHLivingNews websites.
The last image on the bottom right
and the least favorable – is on the IBHS website.

When your MH association or business adds an RSS feed on your website that points to MHLivingNews, web experts agree more good routine content brings you more return visits.  PLUS – as you saw in the screen capture above the RSS feed can result in more people finding your site as a result of certain google searches.  A simple RSS feed – installed in minutes! – that caused UMH, Louisville, the Indiana Community's page and others to turn up on page 1 of that Google search.

The point is that Together, we advance faster and farther.

Together, we are fueling the four year recovery of manufactured housing.

learn-earn-return-jim-clayton-invest-time-talent-treasure-posted-masthead-blog-mhpronews-

The interviews we did with Industry legend Jim Clayton, are linked here

In the next few years, with the right touch, millions may discover what savvy industry pros have long known. America is crying out for quality affordable homes! The nation needs what we offer.  Given time and by sharing the right information, public policies will tend to yield in favorable ways.

Can we accelerate this acceptance of MH? With the proper effort, sure. As more pros pull Together, we can profitably speed the process. Mutual Support yields Mutual Benefits!

Please thank our sponsors and writers for their support of our critical mission to advance the proper understanding and cause of modern manufactured housing in America and beyond.

As you've see above, others are watching, reading and learning about MHIndustry topics at MHProNews and at MHLivingNews. Inquiring minds want to know. Together, we should take the next steps to advance MH image and education with shoppers, investors, public officials, news media, non-profits and all others. The rewards for doing so are bringing new investors into our industry. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Politically Incorrect: I Told You So?

June 13th, 2014 No comments

Few of us like a smart aleck, the “know it all” or those who tell us “I told you so.” Having hereby inoculated you with the vaccine of said perspective, please forgive me for reminding you that we stated weeks ago that it was too soon to call for the demise or decline of the TEA Party, as so many in the mainstream media have done.

spanking-child-wikicommons-credit-posted-masthead-blog-mhpronews-com-The race was in Virginia, but upstart David Brat gave House Majority Leader Eric Cantor an “-ss whooping,” as they say in Texas about parents who still discipline their kids the old fashioned way.

Brat was outspent some 25 to 1 by Cantor's backers, this AP news story details that, but please enjoy the commentary from the New Yorker Magazine linked below as being of particular insight.

http://www.newyorker.com/online/blogs/newsdesk/2014/06/david-brat-the-elizabeth-warren-of-the-right.html

So what does this Cantor defeat and Brat Primary win mean to Manufactured Housing?

First, a heads up that we plan to reach out to the David Brat for Congress campaign for comment, and let them speak for themselves, if they so desire. Naturally we want to hear there positions on MH and related topics.

promoting-economic-growth-dave-brat-congress-campaign-credit-

Next, while respecting those voices in our industry who may read these tea leaves (pun intended) differently, IMHO this ought to be a signal to those on the left – or at CFPB and other federal agencies – who may find that the electorate is indeed shifting anew in many parts of the nation.

That shift may take a few months before its reflected in November's elections and a new Congress, which gives federal officials time to pivot to a stance that promotes jobs and businesses.

reforming-washington-obama-cantor-credit-dave-brat-congress-campaign-

While immigration was a topic mentioned by the media on the Cantor defeat, the New Yorker column linked above suggests it was a broader set of hot buttons that moved Brat into the spotlighted victory primary election night.

what-we-believe-ronald-reagan-dave-brat-congress-campaign-credit-posted-masthead-blog-mhpronews-

As the GOP struggles in coalescing behind a revived identity, Cantor himself suggested a point worth pondering, when he said that the acronym for the T.E.A. Party meant 'Taxed Enough Already.' Cantor said that was a widely held view in Republican ranks.

protecting-values-dave-brat-congress-campaign

Remember, on the Masthead, we believe that our industry is a bi-partisan issue.

Sources inside the MH community also suggest that while Cantor has been supportive of MH, that this victory for Brat is not a reversal for our industry. As of this date, Cantor had not yet formally co-sponsored the bi-partisan HR 1779, as has 114 of his colleagues in the House.

The images shown are from the Dave Brat for Congress website, and suggest what he is striving to do in his messaging to voters.

The vast majority of races so far this cycle have seen the incumbent win, but as Scandal-Town USA (DC) stays in the head-lines, the overseas headlines continue to disappoint and domestic economic malaise continues, it wouldn't be surprising to see more upsets such as David Brat pulled off.

There are many take-aways from this, including the fact that as prior CFPB counsel and HUD program director, attorney Bill Matchneer suggested in his guest column, we could mobilize MH owners with the right message. Brat used little bucks to win big, why not manufactured housing?

Half the battle is in our minds. “Whether you think you can or whether you think you can't, you're right.” – Henry Ford. ##

(Editor's Note: As on any topic presented on the Masthead or other articles on MHProNews.com, we welcome feedback on or off the record.)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Manufactured Housing’s Fairy Tales vs. Roaring Ahead

March 19th, 2014 5 comments

For all the noise being created from an office in DC and Indy, you'd think the famous 500 series race-cars were roaring; but they're not.

We will park that thought for now, and before looking at a "manufactured housing fairy tale," briefly survey what's truly advancing in our industry, including:

story-reading-kids-wikicommons-credit-masthead-blog-mhpronews.jpgNow, please gather up all the kids and young at heart, because it's story telling time...

Manufactured Housing's Fairy Tales

Thunder! Lightening! Hail and Rain!  All sorts of literary devices are used in story telling, and fairy tales are no exception.

Let's imagine below an upside down, all-hypothetical view "through the looking glass."

Imagine

Danny Ghorbani named MHI's Man of the Yearmanufactured-housing-institute-award-man-of-the-year-masthead-blog-mhpronews-com(1).jpg

Danny was named as the Manufactured Housing Institute (MHI) 2014 Man of the Year as the crowning achievement for his years of successful negotiations on behalf of the manufactured housing industry. A list of Danny's accomplishment included, but are not limited to:

  • Successfully Lobbying the Senate Banking Committee on GSE reform by sending them a 30 page document that was delivered via FedEx.
  • Dismissing a lobbyist, and single-handedly lobbying the House on GSE reform, and shepherding the final form of the bill personally.
  • Addressing an extraordinary joint session of Congress, where his impassioned plea for manufactured housing was met by a standing ovation, followed by a call for an immediate voice vote that unanimously passed GSE reform, which includes all that his FedEx'd 30 page position paper called on.
  • The Presidential Motorcade raced down Pennsylvania Avenue, so President Obama could immediately sign into law the GSE reform documentdanny-ghorbani-president-obama-credit-wikicommons-masthead-blog-mhpronews-com Congress passed at Danny's prompting. The President took a smartphone selfie with Danny, to commemorate the event and thanked Mr. Ghorbani for the brilliant way he ended DC partisan gridlock.
  • HUD's secretary asked for the president to issue an executive order to change Pam Danner's title from career administrator to a non-career administrator of the HUD Manufactured Housing program, out of profound respect for the emailed missive (err, memorandum…) Danny had issued on the subject.
  • Pam Danner was instructed by the White House to give Mr Ghorbani carte blanche to fully implement every part of the Manufactured Housing Improvement Act (MHIA) of 2000.
  • Pam Danner was also ordered by POTUS to make Danny the honorary head of the Manufactured Housing Consensus Committee (MHCC), to suspend any of the rules and rubber stamp any request Mr. Ghorbani made.
  • All federal agencies were instructed to joyfully receive Mr. Ghorbani on any topic, any time.
  • MHI voted to reconstitute themselves into a strictly 'post-production association,' with every manufacturing member of MHI racing to pay their dues to Danny as the head of the reconstituted 'production association,' which Mr. Ghorbani has been calling for in many of his monthly columns for the past few years.

  • The Library of Congress asked the Journal  for copies of every article that Danny had ever published, to be framed, set in glass cases that were hermetically sealed and protected by armed guards! These were then ordered to be placed side by side with the Declaration of Independence and the U.S. Constitution.
  • Danny ordered the producers of the movie Wayne's World  to re-edit the movie, to make he and George Allen the new stars, and to have everyone in the film fall on their faces as they chanted the words, "We're not worthy! We're not worthy!"

  • George F. Allen, named as Danny's paid press agent, ordered all MH Park owner/operators in America to change their location names toking-george-allen-coba7-community-investor-blog-allen-letter-george-allen2-masthead-blog-mhpronews0com- include the words, "land-lease lifestyle community,"  to become direct-dues paying members of his COBA7 group, and to memorize the fabled "Ah Ha, Oh No" and other formulas he has preached (err…enlightened us with…) for years.
  • MHProNews was ordered to apologize for having 821 times more page views and outrageously more readership daily than Allen's blog has monthly, and was told to place Allen's weekly blog and Danny's periodic emailed missives (errr…memorandum…) to be the only 2 items shown on the MHProNews home page.
  • The NCC's Jenny Hodge begged George Allen to allow them to merge with Allen's International Networking Roundtable and COBA7.
  • Meanwhile the newly reconstituted post-production association witnessed Dick Jennison beseeching 'King for many-a-day' George Allen to become the President, Chancellor, Viceroy and His Excellency of the not-yet-renamed MHI as well as to simultaneously hold the Executive Vice Presidency of the NCC. Allen's first royal decree was to make every session at the next 5 years of the not-yet-renamed-MHI Congress and Expo to include himself, Danny Ghorbani and their buddies.
  • All the future Louisville and Tunica Manufactured Housing Trade Shows were told to make sure that George himself approved how many Community Series Homes were to be displayed, and that no 'bigger boxes for bigger bucks' homes should ever be showcased without his personal OK. Naturally, the shows educational segments were to be managed by George, with Danny's implied imprimatur.
  • Industry lenders were told by President Obama to buy 500 credit score loans, backed by the Federal government, with 5% down, 30 yeardanny-ghorbani's-head-on-superman-cutout-mharr-ceo-manufatured-housing-pronews-masthead-blog-mhpronews terms and guaranteed credit approval, all of which could be waived in cases of hardship or the need for a no-doc deal. This move, Danny assured the nation, will take industry shipments to new highs in the 500,000+ units annually range. When asked about repos that would follow, Danny replied: “Please, don't worry about any of the repos that will come. Surely, the Treasury Department would find the money to cover those losses somehow! After all, we can always borrow the money from China.”  All nodded at the wisdom of these words.
  • In celebration of all that Danny has done for the Industry, the Journal renamed itself The MHARR Journal. The Allen Professional Letter also renamed itself, The Allen About Allen Letter, but we will Talk about Danny Ghorbani too and Send us your Check Letter. And since Mr. Allen likes abbreviations, TAAAbwDGtaSuyCL for short. Readers were instructed to focus on a column called 'Allen Knows Best' or AKB for short. Subscribers to the TAAAbwDGtaSuyCL climbed back over 300 for the first time in over 5 years.
  • Danny and George agreed to tie their right hands behind their respective backs, while using only their left hands to design new logos for the new production and post-production associations. Of course, the pair would use images of themselves, seated on royal thrones, atop the new logos, would name the new groups personally and…

…and then the fairy tale, imagination station, day-dream ended.

Fairy tale or Farce…

  • GSE reform has not passed. We'd love to see it happen! While this past Sunday's announcement was a hopeful step, with plenty of credit to share all around and that MHI was very much involved in; still, experts say that odds are this won't happen in 2014.
  • HR 1779 and S 1828 haven't failed, they are advancing faster than GSE reform and deserve the vocal support of and effort of all pros, which includes George and Danny, if they truly care about selling more homes, protecting communities, retailers and manufacturers.
  • The above might be funny as a make believe story, if it wasn't already such a farce…?'…

…on the serious side, in Manufactured Housing's Pogo, we shared the following quotable quote.

Isn’t it amazing how many thousands of peoples’ lives in this industry have been upended by the unwillingness of so few people to get along?”

When will we learn to deal with the underlying issues?

Your Feedback and Input

It is feedback from pros like you, the tips and insights from the movers and shakers to the mom-and-pops – all of whom provide us commentary that spans the range of opinions – that helps keep us grounded in reality here.

Thanks as always for reading and supporting the cause of manufactured housing industry advancement. That's our mission! That's our agenda! To share the facts, figures, tips, commentary, inspiration and insights that allow you and your team to know and grow.

See you here on the Masthead  blog this weekend and in Tunica next week. It is at shows like Tunica where we all gather to do the business that truly helps us to roar ahead.  ##

(Editor's Note: For those who want a preview of Tony's "Dominate Your Local Market" presentation for Tunica, please click here.)

(Image credits: WikiCommons, MHProNews)

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
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