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‘Over Target’ Reactions, WHA Exec (ret) Ross Kinzler, Won’t Defend MHI Policies & Points to Prior MHI Failure

March 4th, 2018 No comments

HeavyFlakRossKinzlerOverTargetReactunWHAExecRossKinzlerWontDefendMHIPoliciesPointsToPriorMHIFailure

I have no comment on MHI’s legislative agenda.”
Ross Kinzler.

 

The [MHI] Urban Design Project didn’t have any lasting market effects.”
Ross Kinzler

 

Priceless, direct quotes.

 

Why Priceless?

They are significant observations – and de facto admissions – by someone ‘defending’ MHI, and their ‘new class’ of manufactured homes.

The rest that follows are details, context, and commentary.

Briefly consider the point Ross Kinzler made about a prior MHI project that he used as an analogy to the MHI-backed ‘new class of homes’ concept.

 

Kinzler raises the interesting comparison between MHI’s previous ‘Urban Design Project,’ which didn’t perform as planned, and the MHI proposed “new class of manufactured homes.”

It is Ross who said the Urban Design Project had no lasting market effect, a nice way of saying MHI didn’t move the needle.

Aren’t those polite phrases for failed?

Keep in mind that Kinzler has reportedly done some consulting for MHI.  Yet, Ross won’t defend MHI’s legislative agenda.

That speaks volumes.

The rest are useful details and commentary, but if a reader stopped right here, the take way is that MHI’s prior ‘similar’ project failed, and MHI’s legislative agenda won’t be defended even by those who have been or are paid by MHI, or whom MHI staff has called ‘affiliates.’

Kinzler, has reportedly done consulting for MHI, and yet he still won’t defend their legislative agenda?

Why not?

Aren’t those two directly quoted sentences by Kinzler at the top warnings for every independent community, retailer, producer, service provider, and lender?

 

CityScapes at the Mills of Carthage; Boston and other cities, are you Listening?

(MHLivingNews has spotlighted one of the HUD Code
manufactured home projects dubbed
the Urban Design Project that Ross Kinzler’s
comments referenced.)

 

To Be Fair and Accurate, There are Many Possibilities

There are several possible reasons why Kinzler, or others in the MHI camp, don’t want to defend MHI’s legislative agenda.  We are not casting any dispersions on Ross, Amy or any others.

People can make good faith errors, and good faith mistakes in reasoning.

That, by the way, is one of the reasons why public debate can be healthy!  If there is an honest fact or analysis error, let that be logically aired out in public.

Which begs the question, why then does MHI and their surrogates often duck such debate? When key questions are asked about MHI, Berkshire Hathaway, et al, why do they all go quiet?

But as the CSUN – California State University – says in a report on logical fallacies, one of the reasons to know and spot errors in reasoning, is that once an error is spotted, that error can be removed from the discussion.

Doing that saves time in the long run.  Such honest, intellectual analysis dates back over 2,000 years.

Why keep repeating some variation on a logical error?  We’re doing MHI members and non-members alike a favor by spotlighting what look to be logical, legal or other errors.

 

What Sparked the Flak

ICYMI, the email in the article linked below is part of what sparked all of this flak this past week.

Keith Anderson, CEO Champion Homes, MHI ‘New Class’ Monopoly Concerns Memo, ‘Harms Owners, Independents’

 

Nathan Smith on the MHI Agenda and Track Record

I credit former MHI Chairman Nathan Smith for admitting during the video below that MHI needed to admit the associations prior mistakes, and make an effort to learn to avoid them.  Smith’s admission was an important step. But have MHI’s leaders in fact learned from prior errors? Is there any consequence for MHI leaders from failures?  In the private sector, a mistake costs jobs or money or both.  What happens when MHI errors?  Where are the consequences?

 

 

One possible reason why Kinzler won’t comment is MHI’s legislative agenda and history is simple.  The MHI track record and agenda are not an easy to logically defend or explain.

MHI’s Rick Robinson, an attorney trained in debate and objective analysis, won’t defend MHI’s position either, nor will he or anyone else at MHI do so.

Why not?

Ross_Kinzler_credit_Community_Connections_posted_on_MHProNewsSo Kinzler’s in plenty of company when it comes to not defending MHI’s agenda or track record.

Another reason, as this writer replied to Kinzler is that the logic, history, ethics, and theories behind the MHI agenda are dubious at best.  It’s a relevant point.  In fact, Kinzler was the one that pointed out the steep decline in manufactured housing production, and noted the harmful ripple effects throughout the industry.

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There are tons of negative impacts for low volumes of new MH sales. One is that there are fewer used homes on the market. Image credit: Ross Kinzler – Wisconsin Housing Alliance.

 

Perhaps that explains in part why after years and millions of dollars in efforts, MHI key agenda items have not passed. Positions like the arguably contradictory position on the DOE Rule led to a flip flop that MHI leaders don’t want to admit.  Their flip flop on Clinton/Trump, their flip-flop on Pam Danner/HUD, etc. all can reasonably be seen as falling into that category.

 

But once more, in fairness, there are other possibilities. What we know is that Kinzler won’t defend MHI’s agenda, and neither will MHI publicly defend their agenda; why not?

Those who seek the truth on any subject want solid answers to reasonable questions. Curious minds want to know…

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The “Straw Man” argument is one of the common fallacies that are used – intentionally or inadvertently – that can misrepresent the facts. The chart above shows some of the more common logical errors, but another not shown, that is used when George Allen enters a discussion is the red herring.’ Allen also likes ad hominem attacks. By intent or by mistake, the fallacies in reason lead people to wrong conclusions.

 

Kinzler Defended Bliss, A Deeper Look

Kinzler indicated he was defended his colleague Amy Bliss. But Amy was not attacked.  Ross ‘defended’ Bliss by what’s known as “straw man” arguments. He said things neither MHProNews, nor this writer have said.

Perhaps Kinzler misread?

Then, Ross ducked the same questions and opportunities to discuss by phone to clarify possible misunderstandings that was offered to Bliss, why?

Keep in mind, I personally like and respect Amy and Ross — so this isn’t personal, from our side of the fence, this is a purely professional disagreement.

Think of it as a clinical doctor’s analysis — what do the tests and the facts reveal?

RedHerringDefinitionFalseArgumentDistractionMisleading

Wittingly nor not, George Allen often falls into red herring and ad hominem tactics. When those are used intentionally, they are designed to distract or belittle, without actually answering the questions under debate or discussion.  For someone trained in debate, their use signals the weakness of the argument of those who use such methods

 

George Allen, a Bit Different?

Neither Kinzler nor Bliss accepted the offer to discuss items by phone, to clarify understanding. While written words are useful, they can be misunderstood. The combination of written and spoken words can thus become one way to avoid misunderstandings.

Allen’s situation is perhaps different.

He made an interesting revelation, saying he has quit MHI.  He’s not alone.

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Then, Allen says he hasno dog in the hunt,’  but begins blasting away furiously with attacks on the person (= ad hominem fallacy) or red herring tactics.  Those have been an Allen-isms traits for some years.

But what’s revealing is the fury of the defenders of MHI, without actually addressing the specific points made or concerns raised.

Why weren’t specific questions, being directly answered?

 

Don’t Bother Me With Evidence or Third Party Report’s…?

There’s an old saying, ‘don’t bother me with facts, my mind is made up.’

  • Rick Robinson
  • Richard ‘Dick’ Jennison,
  • Lesli Gooch,
  • Amy Bliss,
  • Ross Kinzler,
  • George Allen and others have ducked out on dealing with specific concerns raised by voices inside the industry and those outside of the industry.

For Allen, that’s perhaps particularly problematic, because he claims the mantle of defending independent communities.  Is he failing them, by not digging into the realities? Why is he now denying concerns on similar issues he himself has previously raised?  Has Allen flip-flopped? Doesn’t he see the contradictions in his reasoning?

ManufacturedHousingIndustryMonopoly-Oligarchy-GeorgeAllen-PostedDailyBusinessNewsManufacturedHousingIndustryMHProNews-

 

Personal Example Makes a Professional Point Useful to Manufactured Housing

My friends, family, and relationships include people of many faiths and backgrounds. Among them are various kinds of Christians, Jews, Muslims, Buddhists, and non-believers. My parents raised us, thank God, with lived examples of how you treated all people with respect, and dignity.

People of good will can have disagreements.

So the response? It ought to be to examine issues, and if someone is mistaken – to show them their error.

But that isn’t done by name calling.  Even when we strongly disagree with Mr. Buffet, Berkshire Hathaway or MHI, we aren’t name calling or mud-slinging. Rather, we provide evidence, quotes and voice concerns in a professional manner.  Let them reply, if they can.  If they can’t perhaps that answers why they began ducking out on engagement, discussion or debate over a year ago.

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Bliss can speak about conspiracy theories, but when many have provided evidence, how can you call it a conspiracy theory any more?

Wisconsin Housing Alliance – an MHI ‘Affiliate’ – Amy Bliss’ Messages Raise New Anti-Trust Issue

Honest discussion is not accomplished by twisting the other person’s words, or by using false evidence, or misleading arguments.  In fact, manufactured housing advocate, the Rev. Donald Tye Jr. has raised several important points, which will be useful in upcoming articles.

“F-Bombs” Fly – Cursing Manufactured Housing and Tornadoes – Engaging Public, Experts, Officials, and Media

Soheyla had an article this week were we showed some of the vile name calling people post or send on the tornado and manufactured housing topic. It is linked above. The typical response made by this writer begins doesn’t start by cursing them back in return.

Let’s close with a very personal analogy, and I asked permission before sharing this.

My younger brother Tom Kovach holds very different views on a wide range of issues, and leads a life quite different than my own.

NormanTranscriptTomKovachWard2CityCouncilDemocraticCandidateMstheadBlogMHProNews

While I consider myself a centrist and independent, my brother Tom is pretty far left in many items of Democratic politics. But Tom can be reasoned with, and he and I don’t typically take offense when we disagree in a policy, moral, religious, or other issue. The point is that people can disagree, respectfully.

That said, we are brothers. We love and respect each other. Yes, at times we’ve exchanged thoughts in ways that hurt the other’s feelings, but we get over it, forgive as is needed, and move on.

I don’t have to agree with him, nor he with me, to have a rich intellectual discussion on a topic we disagree about. We don’t call each other some vile name.

tim-williams-CEO-President-21st-mortgage-corporation-daily-business-news-manufactured-housing-mhpronews-21st President and CEO, and prior MHI Chairman Tim Williams said in our exclusive interview with him a number of very important ideas. One of my favorites is Tim’s fraternity example. It’s terrific.

A fraternity is at the root a brotherhood.

Brothers – kinfolk, family – ought to be able to disagree with respect.

 

MHProNews has focused on facts, concerns, documents, behaviors, trends – which is a kind of history – and evidence. Where does the logic of a position or case take someone?

I strive to hold no personal animus toward anyone in the industry, including those who have demonstrably wronged others or us, or have generally been unjust.  Telling someone to ‘go to hell,’ or worse solves nothing.

If MHProNews is wrong on an interpretation, then that should be thoughtfully refuted, right? George or anyone, where is the need for rude name calling, or manipulative debaters tricks?

If my bride and I were the only two on the planet who believed these concerns, there might be a better cause for others to say ‘conspiracy theory,’ as Bliss said.   If we were the only ones to say, there is a risk from monopolistic behaviors, then mischaracterization by Ross, Bliss, or as Allen did  – 9BTW, I’m well aware of Allen’s nice side, and we respect and value his service to our country0 – could make more sense.

I like Amy and Ross on a personal level. But liking someone doesn’t mean you have to agree.

If MHI, Tim Williams – who can be very charming and likable too – Warren Buffett  – ditto – or anyone else wants to debate the issues, let’s do so publicly, where the industry can tune in, and we should do so with mutual respect.

No cheap shots or debaters dodges, like those in the chart above, are needed.

My sincere belief is that the evidence shows that MHI is being used as a tool by the largest companies in manufactured housing. They are being used to advance an agenda that benefits those larger corporate players, and often hurts millions of home owners and millions of potential home buyers too.

I explained in a recent post how my view about MHI evolved.

 

What Tim Williams, Dick Jennison, Rick Robinson, Lesli Gooch, et al, Taught Me About the Manufactured Housing Institute

If we at MHProNews know about or suspected a problem, and failed to report it, you could say, shame on me.

If we report concerns, and readers opt to ignore or think differently, that’s a reader’s absolute right as a free person.

But to ignore the growing body of evidence from sources inside the industry and outside the industry, is to do so at one’s own peril.

Now You Will Hear — the Rest of the Story

To paraphrase Jim Ayotte, all of us can only act upon the insights we have available at the time. We then do our best, based upon those insights.

BeatSwordsIntoPlowsharesIs2-4-MastheadblogMHProNewsWe believe the states have done far better on the whole than MHI has. Others in the industry say so too.

We believe that MHI has demonstrably made blunders for years.  Rather than admit them now, as then MHI Chairman Nathan Smith did a few years ago, they and their surrogates are demonstrably using tricks and tactics to duck, dodge, distract, detract, diminish, or defame.

That’s wrong, in my view.

If they were right, they have attorneys who are trained in debate, who could make us look foolish in public, with straight up debate.  No tactics. I have no such advantage, no such formal training in debate.  I think the last formal debate I was in, was high school or maybe even junior high.

So why doesn’t MHI bring out their Ph.D. and attorneys and debate?  Or why doesn’t Clayton Homes, et al, do the same?

Let them try to honestly refute the concerns of voices across the political divide about monopolistic tactics.  Again, see the link above from the recent report by The Nation that cites monopolistic tactics and names Clayton Homes.

Let them explain ethically why they kept others who do publishing as members, and not MHProNews (and our related operations)? No one ever accused me of disrupting an MHI meeting, nor of breaking an MHI rule, did they? All I ever did was ask questions, and offer different views if that seemed wise.  Aren’t they violating what their 990 filings claim? Don’t they want feedback from their members?  Or do they only want yes men and women, who fall in line, as the industry continues to get consolidated by a few?

Why would MHI single us out, ‘marked [us] for elimination’ as sources at or with MHI have said?

These folks are arguably hiding not one thing, but many things.

Those who ignore the evidence do so at their own peril.  On these issues, my conscience is clear.

Beating Swords Into Plowshares

And He [God] shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruning hooks: nation shall not lift up sword against nation, neither shall they learn war any more.” (Isaiah 2:4, Bible Hub)

TheyShallBeatTheirSwordsIntoPlowsharesUNBuildingWikipediaMastheadBlogMHProNews

The above quote is inspired and well intented. But it misses the key words that proceed the same verse: And he shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruninghooks: nation shall not lift up sword against nation, neither shall they learn war any more.

Dig through the various reports, and ask, if they could refute any of it, why don’t they do so? ##  (News, analysis, and commentary. Note 1: this post will be updated with downloads of statements emailed by Amy Bliss, Ross Kinzler and George Allen, among others. Note 2: where issues have not yet been litigated or determined by legal authorities, the word ‘allege’ should be construed as needed in the above as part of our analysis and statement.)

 

(Third party images and information are provided under fair use guidelines.)

L. A. “Tony” Kovach is an award winning manufactured housing industry veteran, and is the managing member of LifeStyle Factory Homes, LLC – the parent company to MHLivingNews.com, MHProNews.com and professional service provider to the factory-built housing industry.

Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

Manufactured, Modular and PreFab Housing Industry News Never Sleeps

December 11th, 2016 No comments

It’s lunchtime somewhere on planet Earth. As reports we’ve done for years – and added more to this past week – there are international stories about factory-built housing.

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Global professional and investor audience, but some 97% (+/-) are in the U.S. and Canada. Map credit, MailChimp.

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R. C. Williams, Daily Business News on MHProNews.com.

Those business-focused stories – most by our hot, new writer – R.C. Williams – may intersect with U.S. or Canadian businesses that:

  • operate MH Communities (look for two new reports on Monday 12-12-2016),
  • build manufactured, modular and PreFab homes,
  • Investors looking to place money in U.S. or Canadian projects,

among numerous other possibilities.

Almost every website is 24-7-365 (we have over 99.5% up-rate). But in the factory built housing world, no one has or does produce more industry related news than MHProNews. No one.

We provide more because we made the decision years ago to provide multiple Daily Business News reports.

Look for a report tomorrow (12-12-2016) morning about a growing trend that – one that should remind us all about what’s taking place in cities and towns coast-to-coast.

TonyKovachOpEdLakelandPatchManufacturedHousingMastheadCommentaryMHProNews

Insights, quotes from MH and other national leaders, and commentary you won’t find in any one place, anywhere in the U.S. Graphic by MHProNews.

Last thought for tonight, please look at our latest outreach to the mainstream media. Your thoughts are welcome. ##

(Image credits are as shown.)

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Publisher and MH industry consultant, L. A. “Tony” Kovach.

By L. A. “Tony” Kovach.

Media Wars, MH Industry and Pros Like You – In Case You Missed It (ICYMI)

September 14th, 2016 No comments

When speaking at live industry events, one of my favorite questions for attendees is this. By a show of hands, how many of you think that media stories about manufactured housing and wind storms harms our industry, and our sales?

So far, every hand in the room will shoot up to that question. No one – not one – has yet to say, those negative media stories helps manufactured housing and the industry’s sales.

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For image credits, please see the article and click above.

What that example tells us is this obvious truth. The media can harm – or help – the MH Industry’s image, public perception and thus how prospective home buyers respond to our products and services.

But the media also impacts public officials, policy wonks (no disrespect intended) and the various spectrum of housing advocates.

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Joe Dyton, guest writer for the linked Daily Business News report.

We published a story this morning by our new guest writer, Joe Dyton. That story, is linked here.

Within an hour of that article, the guest letter from UMH CEO Sam Landy came in. His letter to the editor, is linked here.

With that public comment in hand, we are now better able to respond to such rent control stories in the future.

Not everyone will agree with our tackling thorny issues publicly. I understand the school of thought that says, ‘better to let bad news blow over…’

…but the problem is this.  After years of “bad news” mainstream media stories going unanswered, that has clearly only harmed MH.

ICYMI – association executive Jay Hamilton shared the following, which is right on point.

jayhamiltongmha-gamanufacturedhousing-postedmastheadblog-mhpronews

The popular definition of insanity is to keep doing the same things, the same way, and expect a different result.  MH Pros must engage ‘negative stories’ if we are ever going to be accepted as mainstream housing – and thus reach our true potential. Facebook post to Tony Kovach. Image credit, Facebook.

With the help of solution oriented professionals, MHProNews and our publicly focused sister-site, ManufacturedHomeLivingNews.com (aka – MHLivingNews.com) have worked for several years now to build the foundation necessary to tackle the thorny issues.  That foundation includes, but is not limited to, video interviews with dozens of MH residents, MH experts and with those outside of our industry too. We can influence the media, because our operation is trade media. 

  • Public officials
  • Investors
  • Policy advocates
  • Educators
  • Non-profits
  • Attorneys
  • Association professionals
  • Producers
  • Suppliers
  • MH Retailers and of course
  • beaucoups Manufactured home community pros

 …all of whom logon daily by the thousands. That professional connection between us as pro-MH Industry trade media and with you and others are “all good” and useful.

But the next step is tackling ever more robustly the thorny issues that keep MH from advancing.

For that, we need more comments, mutual understanding, feedback and support that the MH Industry alone can properly provide.

On tornadoes, hurricanes and windstorms? The ‘answer’ to that issue is linked here.

On the nettlesome topic of rent control, we are in the process of building the MH Industry’s answers. Sam Landy’s comments will be useful. Others are invited too. The more takes, the more insights, the better our ability to respond becomes.

manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-

The MH Industry used to sell 500,000 units in the early 70s. In the late 90s, the industry topped 372,000 homes. Today, we are looking at a SAAR of some 80,000 homes? Why are we settling for such a low level of sales and production?

The industry did not get to sub-100,000 homes a year by accident. We will not climb back up to our potential – which is over 500,000 homes a year  – overnight.

ExistingHomeSalesNewNAHBSaldes-ManufacturedHomeSales-statistics2016-SlideFromJune7TuesdaysWithTonyPowerPoint-MHProNews-com

There are millions of housing sales every year.  MH’s SAAR hovers around 80k. Hello? Image, perception, education – call it what you will. NAHB, NAR and MH Industry statistics on new manufactured home sales compared to existing home resales and new home starts. Still from a slide from Tuesdays With Tony webinar.

That we can do it is precisely why we launched MHProNews almost 7 years ago.

We truly are all better off working together. The naysayers, ne’er-do-wells, the short-cut artists, the uniformed, those stuck in a rut, those satisfied with the status quo, they are all who they are. Redeemable?  Sure, but we’re looking for the forward thinkers and doers that will share – in words and deeds – the answers and solutions that will make many wealthy via a great product and service to millions of Americans.

Here’s to surpassing the outcomes of yesteryear – by doing right and learning to tell our story well! R U Ready? ##

(Image credits are as shown above.)

LATonyKovach-QuestioningNYSAAteam-NewYorkHousingAssociation-MHProNews-com-PhotoCreditMarkSimon--250x167

Photo taken during New York Housing Association meeting, Tony questioning regulators.

L. A. “Tony” Kovach.

The High Cost of Apathy & Weakness & Tunica Show Talk

February 17th, 2016 No comments

We’ll keep it short and sweet this evening. If high volume manufactured home retailer Alan Amy is right, then current CFPB regulations are costing manufactured housing about 30% more in MH sales. That means instead of 70,000 new homes in 2015, we’d have more like 91,000+ new MHs for the year.

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If CMHI’s Jess Maxcy’s correct, then most people in CA are buying those lower cost MHs for cash. Why?  Because MH personal property lending has been harmed by current federal regulations.

The video we posted on MHLivingNews has been called ‘potent,’ ‘useful‘ and a ‘great video!’ is because it uses the very words of major faces in the DC drama – CFPB’s Richard Cordray, HUD’s Julian Castro and Senator Bob Corker – speaking about manufactured housing and the impact of MH lending in their own words.

We juxtapose their comments with facts, add in the on-the-record statements made via video of UMH’s CEO Sam Landy, and then finish by showing residents who raise their hands to say that they want to see fairness toward MH in the regulations, and the restoration of the lending available two years ago.

1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo

Let the light of truth shine on behalf of MH. Let’s not be apathetic. Let’s not sit on some politically correct ceremony. Make this potent, new video work for you. You can send a link to the video to your Represenative and Senators. Find your contact for the House and Senate, at this link here.

Together, we can shine the light of truth on why today’s MH is the solution to the affordable housing crisis in America.

Together, we can let people know that these are homes that home owners are proud of – and that we in MH proudly serve our fellow Americans.

Apathy harms us, MH Evangelism helps us.

ThePrice-of-Apathy-in-PublicAffairsistobeRuledbyEvilMen-Plato-MHProNews(C)all-rights-reserved-

Original image credit, WIkiCommons. Poster credit – MHProNews © 2015-2016, all rights reserved.

Odds are good you’re an MH Evangelist, because you’re reading this.  But where are your colleagues and associates in this professional activism mix?  Are they sitting on their hands?  Or are they making an effort to get reform done in DC – at CFPB – and by pushing Preserving Access to Manufactured Housing through the Senate?  Please share this with your team too.  Many already have, one pro let us know he sent the link to 74 of his contacts. Wow!

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Photo credit, Hollywood & Resorts Casino and Hotels, site of the 2016 Tunica MH Show.

Tunica Talk

We’ve launched the new Tunica Manufactured Housing Show website. Please see the link below.

http://tunicashow.com

We’ll be updating our banner ads and other information, to promote the upcoming show. We’ll be a booth #74 at Tunica.

More on Tunica, DC talk and the news about MH in the days ahead.

In the meantime, thanks so much for the big boost in traffic. As I’m writing this, MHProNews has 2,937 unique visitors (“guests”) on our website at this time. Amazing. Many are no doubt reading Matthew Silver’s Daily Business News.

MHProNews-MastheadBlog-2937guestsonline2-17-2016-

Remember, that’s how many were online AT THE TIME SHOWN. You can check this number for yourself, at the base of the MHProNews home page. That guest count number changes during the day, as thousands come here to get the Industry News, Tips and Views that Pros Can Use. ©

That’s 2,937 guests at once is a stunning number for an industry of our size! Think – MHI has said that there are 100,000 FTEs in our industry, we think that number is low and needs to be updated – but at the moment in time show – imagine if 3% of all in our industry are on our website in a moment in time? Imagine if more than 29 times the number of MH Pros are online – right now – than came to MHI’s DC event over the course of three days.

That’s a strong statement of support for the work that we do.  

But the reality is that while some 90%+ of the guests are from our MH Industry, there are routinely also media, public officials, investors, educators, non-profits also on our MHProNews website too.  Toss in MHLivingNews, and that number jumps far higher.

This is far from a one person show. We can’t do it without pros like you, our team members, sponsors, writers and those sources which feed us news tips and topics. The writing on the Masthead blog is mine, but the work on this website and our sister site at MHLivingNews are all about team work. My sincere thanks to the team — and to readers and viewers like you.

We are better working together. Onward!

Let’s advance our Industry! We will see thousands of you in Tunica in about 5 weeks. Booth number 74, and at MH Pro Education day, which will be March 22nd. ##

TonyKovach-MHProNews-com-

Standing Room Only seminars are scheduled for the 2016 Tunica Manufactured Housing Show, including SuperCharged Marketing and Sales, Financing and MHC/Retail Lessons Learned. More Tunica Show details, linked here.

By L. A. ‘Tony’ Kovach.

The New Breed? The Next Gen of Manufactured Home Pros?

July 15th, 2015 No comments

I finished what was supposed to be an hour call after 100 minutes. The gent on the other end of the call wanted to continue on the conversation.  We agreed to talk again next week. He’s a successful real estate broker, so he knows his market.  The more we spoke, the more enthusiastic he sounded about all he was learning about manufactured homes and how they could benefit many of his clients.

This broker’s seen our industry’s appealing homes. He’s watched our videos.  He’s read the articles we supplied.  He’s smart, so he’s  “getting it” rapidly.  While I expect a learning curve, some of those bumps we all face along the way, a year from now it would not surprise me if this gent has numerous closed MH sales under his belt.

I’d forecast happy customers for that broker, clients who send him even more buyers.

About a dozen years has gone by since my first major effort was made on behalf of an independent MH client to get two RE brokerage offices to sell homes for them. It worked then, and there have been other success stories since. I’ve met real estate brokers like Linda Hazelhoff, who’s personally sold hundreds of MH in her career, in addition to her scores of other conventional housing sales.

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Could RE brokers and agents be part of the new breed, the NextGen of MH sales success stories?

Why not? More on this exciting path to growth in MH sales, later.

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Image credit: NAHB News.

2) We ought to mention the looming Appraisal Rule implementation and point you to a new NADA press release on the topic.  This is interesting! Don’t miss it.

The HMPL Appraisal Rule and related finance articles are read-hot this month. Please share them with your team; we expect one or two more articles on this subject in the days ahead.

3) We’ve had very thoughtful feedback, suggestions as well as cheers for this article and video on MHLivingNews. Kindly take a look – your comments on this are valued.

4) Joe Kelly, Iowa‘s soon-to-be inducted Executive into the RV MH Hall of Fame shares an OpEd every MHC owner and industry-focused attorney ought to read and share.  Barry Cole sounds off on the name and image topic, at this link here.

5) Congressman Stephen Fincher published this OpEd in The Hill, you can read this champion for MH owners and businesses sound off on the Preserving Access to Manufactured Housing Act, along with commentary, at this link here.

6) I thought when we published an article with a video including actor Brad Pitt taking about his  modular homes project, it would be popular.  It has been.  So imagine my surprise when the interview with Sunshine Homes’ John and Pam Bostick has been twice as popular as Brad Pitt’s!  See them both on their respective links.

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Knowledge is Potential Power. Get it, and share it with your team through your daily dose of MHProNews and MHLivingNews.com.

7) As always, let’s tip the hat to faithful Matthew Silver. I’ll bet Matthew’s done more Daily Business News articles focused on MH and related housing articles than any other active person writing about MH on the planet today.  No wonder he has a faithful following of thousands!

Half way through July, you can see the full line up of Featured Articles, linked here. Plenty more ahead as we dive into the Industry News, Tips and Views Pros Can Use. ©  ##

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L. A. “Tony’ Kovach shown here in an educational session in Louisville, KY.

 

By L. A. “Tony” Kovach.

MH’s A.M. in Magnificent May

May 3rd, 2015 No comments

Social media has changed mainstream journalism. We hear reporters and news anchors routinely talking about someone’s Tweet, or about a post on Facebook. A video on YouTube may be cited in a commentary. There are bloggers who blog, and journalists often blog now too. Welcome to A.M. – the “Alternative Media” – and where it intersects with the mainstream media.

Let’s briefly see what AM means to Manufactured Housing in Magnificent May 2015.

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Word cloud credit – Peekaboo.

When I ask a room filled with MH pros, “Do media accounts relating to our Industry impact your sales, notably on issues like tornado coverage?” Usually almost every hand go up. So we know the media impacts perceptions and thus our MH sales, for good or ill.

Yet many of those perceptions are skewed at best, or are agenda driven, etc.. While it pains some in journalism to admit that their profession has often been politicized and has become agenda driven, that is hard to argue against when you have the NYTimes, MSNBC and others on the left, Wall Street Journal, Fox News and others that tend more to the right.

Given a careful read of any given article or TV news report, and a you can often deduce the political or other spin of that journalist.

Don’t get me wrong, that doesn’t mean that journalism is dead. There are good journalists out there. But when agendas are so obvious, doesn’t it make sense to engage in AM in a way that might positively influence the media conversation? Shouldn’t we in MH be as keen to share our facts as other special interest groups are to advocate for their interests?


The answer is obvious. Yes, we need MH AM that can intersect positively with the media.

There are a number of bloggers in MH. There are those who put out PDF monthly reports on their areas of interest. We still have the Journal, the last true print publication (okay, there are newsletters that go out via U.S. Mail too…), and numerous association news for their members. All of these and others might be called part of MH’s AM.

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Then there are MHProNews.com and MHLivingNews.com. What we can point to is that we are intersecting with the media, an increasingly, because we are careful in being able to back up what we publish, the mainstream media is little by little responding, often favorably.

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We too candidly have an agenda with MHProNews.com and MHLivingNews.com. We want to report on and periodically set the record straight on issues relating to MH. As much as possible, we want to be the Good News about MH, without ignoring the challenges that face us all.

We’re the broadest and most balanced AM resource on MH. We Provide, You Decide ©.

When someone asks me, what term do you use to describe your online publications? We are MH Industry Trade Media.

While some have both print and a website, I’m not aware of anyone that does all that our two platforms do, including

  • Videos,

  • Daily Business News,

  • Business Daily Market Reports,

  • our popular Cup of Coffee with… interviews with industry figures, etc..

  • Articles, commentary, inspirational quotes, etc., etc.

You and thousands of others have responded by making us the most popular platforms of their kind in MH. Who says? Readers and viewers like you, and website statistics (traffic). Our leadership in MH AM – trade media – is a matter of facts, not just opinions.

Is this important? Yes. We are increasingly influencing the media and public officials.

Also important, we have MH professionals who use our MHLivingNews.com website to sell homes to customers ‘on the fence’ who have concerns about issues like MH in windstorms. I’ve been given unsolicited ‘thank you’ comments on MH sales made due to information we share free online.

No wonder our traffic on both sites has steadily grown.

Sustainably Growing MH Sales

There are a few key facets to selling more MH. Some will say, Financing. Clearly, you have to have loans and lenders in any big ticket sales industry. But what is needed beyond financing and the products themselves?

  1. Professionalism – Best Practices. MHProNews brings you more columns by more attorneys or other experts than anyone else in MH AM today.

  2. Useful articles and videos on MHLivingNews.com. Just see for yourself. We know the information and education found this site is used in selling more MH. That is good for current and future MH Homeowners, as well as for associations, businesses and individual industry professionals.

  3. Inspiration and motivation. Our industry isn’t in the go-go 90s post-HUD Code heyday. Our pros often need a boost. We provide that via Innovation – Information and Inspiration for Industry Professionals. ©

  4. News and commentary. MH Industry News, Tips and Views Pros Can Use. © That tag line sums it up.

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Add in our fee based services for websites, marketing, sales training and consulting, you have a unique mix that lifts up all involved for a better bottom line.

Can all of this influence others over time? Yes. Every month, government, educators, media, investors and the public at large find and login to our twin sites by the thousands.

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This Month’s Featured Articles…

Ready for some thoughtful articles? You’ve come to the right place. We are so please to bring you experts from a range of disciplines and experiences that are some of the best MH AM has to offer.

More pros like you logon here than any other ‘similar’ site in MH history. That is humbling. That trust is a responsibly.

Yes, we have an agenda. We are pro-MH!

We are pro-MH for sound reasons. MH is the future. MH is needed by a public starved for quality affordable living.

Together, let’s forge a future that is great for all the home owners and residents we serve by the millions. When we serve the public well, when we show and tell our stories well, more will have their eyes opened to our great industry.

Here below are this month’s featured articles. Please be sure to see the latest on rhyme evolving MH Industry Image and Education efforts. Thanks as always for checking in.

Featured Articles and Reports for Vol. 6, No. 8, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• The Language Of Rentals

by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-Many states, including, for example, California, have statutory schemes where the language of a consumer contract is addressed.

Read more…

 

Yes, You Can! – Marketing Your Community the Fair Housing Way

by Nadeen Green, JD

nadeen-green-mhpronews-com

One of my blog mentors recently suggested to me that I break from the tradition often followed by those of us who teach fair housing.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• MH Image and Education Campaign – Open Letter to the Manufactured and Modular Home Industry

by John Bostick


JohnBostickPresidentSunshineHomesRedBayAlabama-posted-mhpronews-com-50x50Exclusive announcement to the industry via MHProNews.com, re: Manufactured and Modular Home (MH) Image and Education Campaign.

Read more…

 

• Alternate Construction…Who Knows Why?

by Ron D’Ambra

ron-d'ambra-210warranty-posted-manufacturedhousingpronews-mhpronews-com-50x50-Recently, there has been some heated and biased discussions on the purpose and theory of the Alternate Construction (AC) Standards per the HUD code 3280.14 when referenced by 3280.10 Subpart A.

Read more…

 

Time for The Game Changer in Manufactured Housing Image and Education

by Tom Fath

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55To: Forward Thinking MH Industry Pros and the Game Changers in Our Industry, L.A. “Tony” Kovach and Charles Drake.

Read more…

 

• A Cup of Coffee with…Mel and Thelma Fath

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at New Durham Estates).

Melville (President) and Thelma Fath (Secretary) at New Durham Estates, Manufactured Home Sales and New Durham Hardware.

Read more…

 

• Selling More Manufactured Homes – Evan Atkinson’s Leadership, PIP and You

by L. A. “Tony” Kovach

tony- kovachImagine for the next few moments someone who is a capable buyer that is home shopping. 

Read more…

 

• Partners in Progress – Agents for Positive Change – The MH Alliance

by L. A. “Tony” Kovach

tony- kovachThe past 5 ½ years has been exhilarating as well as humbling. 

Read more…

 

• What’s Coming Soon in MH Image and Education!

by L. A. “Tony” Kovach

tony- kovachVideographer Charlie Drake and I have just returned from almost 2 weeks on the road doing the next round of videoing for Inside MH.

Read more…

 

• Land Lease 55+ Senior Communities Opportunity

 by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50= (1)I recently read a US News and World Report article by Tom Sightings onYahoo entitled the “Baby Boomers Housing Trends to Watch.”

Read more…

 

• The Rules for Innovation—Part 2

 by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-American housing innovation has been on a back burner for a century—except for a short period after WWII.

Read more…

 

MANAGEMENT

Get out from Behind your Desk

by Tim Connor, CSP

tim-connor-mhmsm-comA recent study said that only 18% of managers know what they are doing or know how to manage effectively – WOW.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Dieting

by Zig Ziglar

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It seems that after decades of diet, exercise, miracle potions and a host of gimmicks, many in the American public has concluded that losing weight, for them, is a lost cause, according to an article in USA Today.

Read more…

 

SALES

Let purpose be your touchstone

by Tim Connor, CSP

tim-connor-mhmsm-comLoss of purpose in sales is akin to a loss of faith or patience in your ability to perform consistently, effectively and successfully.

Read more…

MH March-ing, Money, Motivation, Movement, Morality and Matthew

March 1st, 2015 No comments

Winter will soon release her icy grip on much of the nation. The spring “selling season” is rushing upon us. We are picking up 3 minutes a day of light. The Tunica MH Show will be here in a matter of weeks. As you look at the balance of the year 2015, this is a good time to ask:

  • what will I do to improve my performance?

  • How can we improve the performance of our firm’s results?

  • What are you doing to challenge your own thinking or that of your team?

  • What will you and your associates do to stretch and grow?

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Part of the purpose or mission of a good industry trade journal are suggested by that paragraph above. Learn. Earn. Return. Our tag line says it this way, “Industry News, Tips and Views Pros Can Use.” ©

Informative and inspirational are some of the descriptions of our Featured Articles for March. A raising star in MH is the subject of our latest interview, A Cup of Coffee with…Scott Roberts. Scott is doing some things others call ‘controversial’ or are doing very differently. Yet Scott’s firm is growing rapidly as a result, see why!

Legal, finance, marketing, sales, management, upcoming events and inspiration are among the many other topics in the Featured Articles, linked below. Learn more to protect and promote your business!

News as Opportunity, Inspiration and Morality Tales

What is news? Lets see what some journalists have said through the years.

Well, news is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” 

– Kurt Loder, American journalist

Hard news really is hard. It sticks not in the craw but in the mind. It has an almost physical effect, causing fear, interest, laughter or shock.”
Andrew Marr, British journalist

There can be no higher law in journalism than to tell the truth and to shame the devil.”
Walter Lippmann, American journalist

We cannot make good news out of bad practice.”
Edward R. Murrow, American broadcast journalist

Every serious Industry or Profession has news that impacts it. Every ‘real’ profession has one or more quality trade publication(s). News – good or bad – as well as topics relateding to legal, marketing, sales, management, politics, association, education, image, product development, financing and more are covered by trade publishers.

Knowing what is going on can inspire you, show you threats to avoid and opportunities to capitalize upon. Good trade news can protect or grow your firm’s or a persons understanding, assets and performance.

Our industry’s first and still only Daily Business News (DBN) can be one of those informational tools to help you keep up, be informed and inspired. No wonder it is one of our most read sections of our popular site!

matthew-silver-daily-business-news-mhpronews-comThe negative news can be like morality tales. Don’t do X, or this can happen to you!’ Our long-time DBN writer Matthew Silver plans to return soon to share the industry related news that is going on all around you. I suspect Matthew’s reported more news in 3.5 years than many others in our industry have combined for 10-20 years. So this piece of news is…Welcome Back Matthew!

Terrific Tunica Ahead!

The Number 1 place online to learn about the Tunica Manufactured Housing Show is right here. See videos, stories about business-building seminars and much more below!

Scientia Potential Est!”

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-aKnowledge is potential power. Knowledge is the doorway to opportunities. There are good reasons why Warren Buffett spends so much time reading about a business or industry.

Scentia potest est. Ideally we all learn both from our own experience and that of other’s. Read what our experts and opinion writers have to say. Read the news and reports you find in abundance here daily, weekly monthly.

When you do, you’ll see why we continue to grow month, year over year.

Thanks for checking in, now please dive into the wealth of knowledge in the March Featured Articles designed to expand and protect your wealth.

Featured Articles and Reports for Vol. 6, No. 6, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Back to the Future? Back to the Past?

by Nadeen Green, JD

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I have never been good at understanding the issues that would be presented if time travel were to become a possibility.

 

Read more…

 

• The Latest on the CFPB and Finance Regulations

by Bill Matchneer, JD

Bill-Matchneer-mhpronews-com-50x50At the upcoming Tunica Manufactured Housing Show, I will be discussing some difficult problems that new CFPB regulations have caused for the manufactured housing housing industry.

 

Read more…

 

 

FINANCING

• Financing for Manufactured Homes in Lease Communities bill 

by Sandra Lane

sandra-lane55x55A bill proposed by the Iowa Manufactured Housing Association (IMHA) to create a special funding program for manufactured housing loans was passed in their state’s House Economic Growth Committee on a 17-3 vote.

 

Read more

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• I Heard It Thru The Grapevin

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1Recently there has been a lot of conversation and speculation on the longevity and growth of the manufactured housing industry.

 

Read more…

 

• The NEW Tunica Manufactured Housing Show – Reborn for 2015!

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-The industry didn’t realize it, but we dodged a bullet last year in keeping the Tunica MH Show’s uninterrupted run. The old show site was lost due to the closure of Harrah’s, and their parent company’s alternative option was problematic.

 

Read more…

 

• Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Success? 

by L. A. “Tony” Kovach

tony-kovach-2-50As Sandra Lane recently reported in the Daily Business News, a third party report by the GIA recently project that manufactured housing would double by 2020.

 

Read more…

 

• Tunica Manufactured Housing Show Videos!

by L. A. “Tony” Kovach

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If you’ve not been to the Tunica Manufactured Housing Show in the past few years, what’s the best way to see what the show will be like? Simple! Watch videos of what took place at the previous Tunica Show!

Read more…

 

• What If HUD’s building code for manufactured housing was eliminated? 

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1

 

The Federal Government needs to consolidate its agencies to control costs.

 

Read more…

 

• Understanding How Electricity is Used

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1Many questions are asked by potential home buyers on energy efficiency in new home construction. The primary question most often asked is how much will my electric bill be if I buy this energy efficient home?

Read more…

 

• 2015 Louisville Manufactured Home Show Report & MH Communities Lessons Learned 

by Mary O’Hara

mary-ohara-rocusa-director-posted-mhpronews-com-50x50-What’s special about the Louisville Manufactured Housing Show? The homes on display of course! The 2015 Show didn’t disappoint. Dozens of attractive, innovative, affordable homes were on display.

 

Read more…

 

• A Cup of Coffee with…Scott Roberts

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1) Who, What and Where: (Your name and your formal title at Roberts Resorts).

Scott Allen Roberts, Chief Executive Officer of Roberts Resorts & Communities.

 

Read more…

 

• Revisit the Paradigm

 by Bob Vahsholtz

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A topic on the forefront of today’s MH thinking is the challenge of finance.

 

Read more…

 

MANAGEMENT

• Stress is an employee performance killer

 by Tim Connor, CSP

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Stress is the single biggest contributor to;

-Poor morale

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Exit Strategies or is it Time to Pull the Trigger

by Tim Connor, CSP

tim-connor-50

I can’t tell you how many times I have observed clients:

  • develop new products,

 

Read more…

 

• ZigOn Gossip

by Zig Ziglar

zig-ziglar-50

We frequently hear little jokes about gossip, like the two people who were talking and one said, “I can’t tell you any more.

 

Read more…

 

SALES

 

 

• There are three types of salespeople

by Tim Connor, CSP

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Yes, there are lots of different types of salespeople but let me focus on just three for now; committers, quitters and vacillators and the winner is . . . read on.

 

Read more…

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.