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Jennifer Hall, Doris Hydrick and Dennis Hill – Tunica Show Open Letter

March 24th, 2018 No comments

DennisHillJenniferHallDorisHydrickSCMHISouthCenteralManufacturedHousingInstitute2018TunicaShow

Jennifer Hall, Doris Hydrick and Dennis Hill @ SCMHI,
There’s only two full-scale professional trade shows in the manufactured home profession today. Louisville and your South Central Manufactured Housing Institute (SCMHI) event in Tunica.

At least two of you personally know the sources for our report on Keith Holdbrooks and Clayton Homes decision to scale back in 2017, and to not participate in 2018.

By holding the story linked above until after the event, I’m sure you understand how that protected the show for 2018, and maximized the event’s odds for success.

All three of you are deeply aware of what we’ll politely call the ‘industry’s politics.’  Too few are willing to speak out publicly about what many are discussing privately.

Namely, the various ways that Clayton Homes and Berkshire Hathaway owned companies are exercising their power in – and over? – the manufactured housing industry.

I have two way communications with those in MHI, MHARR and their members, including with 21st (among others), as well as with those who aren’t a member of either national trade group.

As you know, in 2018, the bulk of the homes on display in Tunica were from producing members of the Manufactured Housing Association for Regulatory Reform (MHARR), with fewer exhibitors from among Manufactured Housing Institute (MHI) members.

 

Retirement…

As someone approaches retirement, several things can happen.

Especially if someone perceives that their livelihood is dependent on – or at a minimum, influenced by – a giant operation like Berkshire Hathaway owned brands such as:

  • Clayton Homes,
  • Vanderbilt Mortgage and Finance (VMF),
  • 21st Mortgage Corp (21st),
  • Shaw, and the list goes on,

careful public positions are often taken.

Among the things that can happen for anyone – but perhaps particularly for those approaching retirement – is that fear and self-preservation motivations may set in.  We understand those realities.

There are states, certain executives have told me, where 50 to 70 percent of the floor dues paid to a state association come from Clayton Homes, or result from sales of other HUD Code manufactured homes sold by a Clayton retailer.

GoodBusinessStrongCastleMoatAroundItUntouchableWarrenBuffettQuoteMastheadManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Industry Trajectory

Since Kevin Clayton did that video interview, their market share went from 25 to some 50 percent of the industry’s new home production, per their own data and statements.  It does no one any good to ignore the obvious. As a show attendee insightfully said to me this week, “the trajectory of the industry” has been toward consolidation.

It’s not revealing our sources to say that at least 2 of you know the sources for our Holdbrooks/Clayton report.

It’s obvious that Clayton et al can exert “pressure,” be they in the Tunica Show, or not.

We’ve been told by industry members that some felt compelled to be in MHI, and some feel compelled to support certain events.  Other forms of pressure are applied to smaller operations.

 

Berkshire Hathaway, MHI and the Resistance

It’s high time for more MH professionals to do whatever they can to combat Berkshire Hathaway’s (BH) and their MHI mouthpiece threat to the independent operations in our industry at all levels.

You 3 don’t have to speak out publicly.

But you can take several private steps to insure the independence of the Tunica show going forward.

Otherwise, as various industry voices told MHProNews, BH is likely to do to the Tunica Show what they are said to have done to the North Carolina event.  Namely, “kill it.”

Let me tell you some of what this year’s Tunica event reinforced for me.  We know from website statistics what readership is like.  But we learned from the numbers of attendees who stepped up and commented, or thanked us, etc. that your crowd includes our audience in significant numbers.

And our audience includes the giants, but also those who overwhelmingly want to stay independent.

 

Thinking Out Loud

Thinking out loud. Don’t you think that giving aspects of the show to cronies of MHI is short sighted? You surely know how this works.  What a crony learns, they report back. When you put a crony on a platform, you may be sending a message to your attendees that is problematic.

You can send the industry, MHI and Warren Buffett’s brands a powerful signal.

You can show your support for those non-BH independents – retailers, communities, producers, and various product/service suppliers – without turning away the Berkshire brands.

But if I were you, I’d let those Berkshire brand companies politely understand that they don’t dictate to the SCMHI show.

 

What’s Coming?

We have reasons to believe that for a variety of market and legal reasons, in the next few years, Berkshire’s grip on manufactured housing could be broken (think about this point in terms of allegations such as class action, antitrust, tortious interference etc.).

Don’t make your final legacy that of a door mat. The French after they were conquered by the Nazis during WW II created a resistance. That resistance movement became critical for them to get back their freedom, just a few years later.

In hindsight, Buffett and Berkshire didn’t save” manufactured housing in 2003; they arguably set about to conquer the industry.

Directly and indirectly, through commission and omission, they and their Arlington-based association tool witnessed the destruction of thousands of independent businesses, including several producers of HUD Code manufactured homes. Many of those now defunct producers used to be built in the region that supplies your show.

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Jen, Doris and Dennis – please be courageous enough to resist BH and MHI any way that you can.

Be loyal enough to those independent industry colleagues you’ve met and known to resist the bullies whose various alleged practices reduced a once-great industry to its currently modest status.

I’ve said before, even as a 25-plus year manufactured housing veteran, it took time to begin to fully appreciate what was happening in the industry.

Looking back, it’s easy to point to ways they targeted us for elimination, years before we spotlighted first MHI, and the BH.

Dennis, you and others like you surely must realize that you’ve been targeted too. Sure, you can retire as planned, or you can go out with a flurry in a grand fashion.

No announcement needs to be made.

No challenge or gauntlet has to be tossed down.

But you owe it to thousands to join the #BHResistance, the #antitrust crowd.

If the SCMHI does so, I predict the 2019 show will be the best event ever.

Think about the trajectory.

When independent retailers die – or are killed off – it is no surprise when the factories that supplied those ‘dealers’ are killed off too. That’s the trend that the MHI chart above also demonstrates. As independent retailers grow fewer in number, so too there are fewer independent producers of HUD Code manufactured homes.

 

Think about the allegations like those noted herein or linked, and the mounting evidence.

Think about charts like those above that reflects how those independents you’ve known for years were wronged by forces they may fully understood at the time.

Resistance is wisdom.

Resistance will bring its own rewards.

We chose not to be slaves of monopolistic forces.

We work and pray daily for the future of our great industry. May manufactured housing experience a rebirth that yields new glory days.

We encourage others to be a part of the kind of resistance that made America a free people. ## (Industry events, commentary, opinion, and analysis.)

PS: Readers should not presume that any of the three addressed, nor the provider of the photo at the top, are a source for information to MHProNews.

Related:

PSS: Manufactured housing isn’t the only industry that ‘consolidation’ is taking place in.  It may or may not work the same in other indusries, as it has in ours.  But across the left-right media and political spectrums, there are a growing number of voices calling to break up the monopolistic tech giants, and are sounding the alarm about giant players like Buffett’s Berkshire.  Ignore the warning signs at your own peril.

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

Tunica Manufactured Housing Show, Photo Report, Day One

4 F’s and True Believers

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

First Glance – 2015 Tunica Manufactured Housing Show – Rear View Mirror

March 29th, 2015 No comments

We are waiting word from Dennis Hill on final cross-checked totals. But Dennis at Show Ways Unlimited has already told MHProNews that even with the last minute dash to change the venue, that the effort to move from the shuttered Harrah’s property to the new location for the show at the Hollywood and Resorts Hotel and Casinos was a clear success.

Turnout at the 2015 Tunica MH Show is said to have seen across-the-board growth among Retailers, MHCommunities, Builder/Developers and installers compared to last year’s show at the old Harrah’s location.

Tunica-Manufactured-Home-Show-credit-tunica-travel-1=credit-posted-masthead-blog-mhpronews-

Photo credit: Tunica Travel.

Some 85 new model homes were on display. The builders and exhibitors we heard from we’re overall very pleased with the new location and the turnout.

Attendance as the seminars was far stronger than expected, given the unusual location. The feedback from attendees was strong, as you’ll see from applauding and cheering industry pros like you who gave the panels and presentations strong thumbs up.

Tunica MH Show, 2.1…

All that said, there are clearly tweaks needed. Some things ‘are what they are.’

For example, the seminars, luncheon and homes are at or by the Resorts location, while the exhibit hall and registration are next door at the Hollywood. A shuttle ran between the two, to offer an option for those who decide to skip the walk.

We plan to bring you a series or videos and interviews from and about the Show, starting in the month of April.

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Other Industry Related Items of Interest…

Industry news continues to evolve, with the successful House vote on HR 650. This took place about 18 months faster than the last bill, the latest signal that there is indeed more momentum this year than last on MH Industry efforts to reform Dodd-Frank.

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SuperCharged Marketing and Sales seminars drew positive responses.

What’s Read Hot

In my own version of alphabetical order, here are some of the videos and related articles that are drawing tens of thousands of hits on MHLivingNews.

http://manufacturedhomelivingnews.com/jim-clayton-founder-of-clayton-homes-and-clayton-bank-inside-mh-video-interview/

http://manufacturedhomelivingnews.com/new-homes-for-millennials-boomers-inside-mh-video-terry-decio-skyline-homes/

http://manufacturedhomelivingnews.com/builder-wayne-hopper-compares-modern-manufactured-homes-with-conventional-construction-inside-mh-video/

http://manufacturedhomelivingnews.com/touring-a-manufactured-home-model-home-village-and-design-center-inside-mh-video/

http://manufacturedhomelivingnews.com/bill-matchneer-retired-federal-official-talks-about-modern-manufactured-homes-inside-mh-exclusive-video-interview/

http://manufacturedhomelivingnews.com/an-inside-look-at-manufactured-home-living-a-builders-and-home-owners-viewpoints/

http://manufacturedhomelivingnews.com/new-manufactured-home-shopping-inside-mh-with-dwayne-somerville-fairfield-homes-land-video-interview/

As we settle back into the routine here in our base in sunny Florida, we’ll bring you more updates on the world of MH in the days ahead. Hint. Besides the rapidly approaching new home issue, there looks to be some announcements of broad industry interest about to be made. Of course, for those who surf in, we’ll keep you posted. ##

What You Missed in Tunica…

http://www.mhpronews.com/home/featured-articles/march-2015/138-general-manufactured-housing-industry-topics/9201-the-new-tunica-manufactured-housing-show-reborn-for-2015

…why not mark your calendar now for 2016? 

latonykovach-louisiville2015-mhpronews-business-building-seminars-By L. A. “Tony” Kovach.

MH March-ing, Money, Motivation, Movement, Morality and Matthew

March 1st, 2015 No comments

Winter will soon release her icy grip on much of the nation. The spring “selling season” is rushing upon us. We are picking up 3 minutes a day of light. The Tunica MH Show will be here in a matter of weeks. As you look at the balance of the year 2015, this is a good time to ask:

  • what will I do to improve my performance?

  • How can we improve the performance of our firm’s results?

  • What are you doing to challenge your own thinking or that of your team?

  • What will you and your associates do to stretch and grow?

doing-things-same-way- charles-kettering-light-bulb-poster-mhpronews-com-

Part of the purpose or mission of a good industry trade journal are suggested by that paragraph above. Learn. Earn. Return. Our tag line says it this way, “Industry News, Tips and Views Pros Can Use.” ©

Informative and inspirational are some of the descriptions of our Featured Articles for March. A raising star in MH is the subject of our latest interview, A Cup of Coffee with…Scott Roberts. Scott is doing some things others call ‘controversial’ or are doing very differently. Yet Scott’s firm is growing rapidly as a result, see why!

Legal, finance, marketing, sales, management, upcoming events and inspiration are among the many other topics in the Featured Articles, linked below. Learn more to protect and promote your business!

News as Opportunity, Inspiration and Morality Tales

What is news? Lets see what some journalists have said through the years.

Well, news is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” 

– Kurt Loder, American journalist

Hard news really is hard. It sticks not in the craw but in the mind. It has an almost physical effect, causing fear, interest, laughter or shock.”
Andrew Marr, British journalist

There can be no higher law in journalism than to tell the truth and to shame the devil.”
Walter Lippmann, American journalist

We cannot make good news out of bad practice.”
Edward R. Murrow, American broadcast journalist

Every serious Industry or Profession has news that impacts it. Every ‘real’ profession has one or more quality trade publication(s). News – good or bad – as well as topics relateding to legal, marketing, sales, management, politics, association, education, image, product development, financing and more are covered by trade publishers.

Knowing what is going on can inspire you, show you threats to avoid and opportunities to capitalize upon. Good trade news can protect or grow your firm’s or a persons understanding, assets and performance.

Our industry’s first and still only Daily Business News (DBN) can be one of those informational tools to help you keep up, be informed and inspired. No wonder it is one of our most read sections of our popular site!

matthew-silver-daily-business-news-mhpronews-comThe negative news can be like morality tales. Don’t do X, or this can happen to you!’ Our long-time DBN writer Matthew Silver plans to return soon to share the industry related news that is going on all around you. I suspect Matthew’s reported more news in 3.5 years than many others in our industry have combined for 10-20 years. So this piece of news is…Welcome Back Matthew!

Terrific Tunica Ahead!

The Number 1 place online to learn about the Tunica Manufactured Housing Show is right here. See videos, stories about business-building seminars and much more below!

Scientia Potential Est!”

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-aKnowledge is potential power. Knowledge is the doorway to opportunities. There are good reasons why Warren Buffett spends so much time reading about a business or industry.

Scentia potest est. Ideally we all learn both from our own experience and that of other’s. Read what our experts and opinion writers have to say. Read the news and reports you find in abundance here daily, weekly monthly.

When you do, you’ll see why we continue to grow month, year over year.

Thanks for checking in, now please dive into the wealth of knowledge in the March Featured Articles designed to expand and protect your wealth.

Featured Articles and Reports for Vol. 6, No. 6, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Back to the Future? Back to the Past?

by Nadeen Green, JD

nadeen-green-photo-mhpronews

I have never been good at understanding the issues that would be presented if time travel were to become a possibility.

 

Read more…

 

• The Latest on the CFPB and Finance Regulations

by Bill Matchneer, JD

Bill-Matchneer-mhpronews-com-50x50At the upcoming Tunica Manufactured Housing Show, I will be discussing some difficult problems that new CFPB regulations have caused for the manufactured housing housing industry.

 

Read more…

 

 

FINANCING

• Financing for Manufactured Homes in Lease Communities bill 

by Sandra Lane

sandra-lane55x55A bill proposed by the Iowa Manufactured Housing Association (IMHA) to create a special funding program for manufactured housing loans was passed in their state’s House Economic Growth Committee on a 17-3 vote.

 

Read more

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• I Heard It Thru The Grapevin

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1Recently there has been a lot of conversation and speculation on the longevity and growth of the manufactured housing industry.

 

Read more…

 

• The NEW Tunica Manufactured Housing Show – Reborn for 2015!

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-The industry didn’t realize it, but we dodged a bullet last year in keeping the Tunica MH Show’s uninterrupted run. The old show site was lost due to the closure of Harrah’s, and their parent company’s alternative option was problematic.

 

Read more…

 

• Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Success? 

by L. A. “Tony” Kovach

tony-kovach-2-50As Sandra Lane recently reported in the Daily Business News, a third party report by the GIA recently project that manufactured housing would double by 2020.

 

Read more…

 

• Tunica Manufactured Housing Show Videos!

by L. A. “Tony” Kovach

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If you’ve not been to the Tunica Manufactured Housing Show in the past few years, what’s the best way to see what the show will be like? Simple! Watch videos of what took place at the previous Tunica Show!

Read more…

 

• What If HUD’s building code for manufactured housing was eliminated? 

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1

 

The Federal Government needs to consolidate its agencies to control costs.

 

Read more…

 

• Understanding How Electricity is Used

by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1Many questions are asked by potential home buyers on energy efficiency in new home construction. The primary question most often asked is how much will my electric bill be if I buy this energy efficient home?

Read more…

 

• 2015 Louisville Manufactured Home Show Report & MH Communities Lessons Learned 

by Mary O’Hara

mary-ohara-rocusa-director-posted-mhpronews-com-50x50-What’s special about the Louisville Manufactured Housing Show? The homes on display of course! The 2015 Show didn’t disappoint. Dozens of attractive, innovative, affordable homes were on display.

 

Read more…

 

• A Cup of Coffee with…Scott Roberts

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1) Who, What and Where: (Your name and your formal title at Roberts Resorts).

Scott Allen Roberts, Chief Executive Officer of Roberts Resorts & Communities.

 

Read more…

 

• Revisit the Paradigm

 by Bob Vahsholtz

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A topic on the forefront of today’s MH thinking is the challenge of finance.

 

Read more…

 

MANAGEMENT

• Stress is an employee performance killer

 by Tim Connor, CSP

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Stress is the single biggest contributor to;

-Poor morale

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Exit Strategies or is it Time to Pull the Trigger

by Tim Connor, CSP

tim-connor-50

I can’t tell you how many times I have observed clients:

  • develop new products,

 

Read more…

 

• ZigOn Gossip

by Zig Ziglar

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We frequently hear little jokes about gossip, like the two people who were talking and one said, “I can’t tell you any more.

 

Read more…

 

SALES

 

 

• There are three types of salespeople

by Tim Connor, CSP

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Yes, there are lots of different types of salespeople but let me focus on just three for now; committers, quitters and vacillators and the winner is . . . read on.

 

Read more…

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales, Louisville Show and at the upcoming 2o15 Tunica Manufactured Housing Show.

By L. A. ‘Tony’ Kovach.

 

Manufactured Housing News, Tips and Views – Jumping January 2015

January 3rd, 2015 No comments

As we begin a new year, the word heard in manufactured housing circles is “cautious optimism.” Sure, there are some who think MH is dying, while others think we are going through a trying rebirth. There are those who think that depending upon what the industry does or fails to do we could go either way. Because there are businesses invested in MH to the tune of millions to billions of dollars, we think the future has very good potential. But we are realists who know that MH is not without risks.

Which is why it pays to have the insights and inputs from experts and other pros. What if you or a colleague are down in the dumps about the MH biz? Then just look at what Sam Zell – ELS Chairman – says; that since they understood MH and MHCs, they have never lost confidence.

Or consider Warren Buffett, who’s Berkshire-Hathaway has been buying MH builders, suppliers and lenders for over a decade. They keep investing in this sector. They are among “Two Word” sound reasons for that cautious optimism.

ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-The Industry News, Tips and Views Pros Can Use ©

Knowledge is potential power. Let’s survey anew the knowledge found free for you.

Legal. Every year we bring you dozens of articles by attorneys. These are routinely by lawyers who know MH and/or are experts in their field. They provide insights on topics that can, may or are impacting you and your business.

You’ll see new examples of keen legal insights in the January 2015 Featured Articles that follow.

Management. Every year, we bring you dozens of articles and blog posts on Management related topics. Many of these are from seasoned MH or modular home savvy experts. We often have guest columns by those in the biz too. So these are not just generic ideas, but the thoughts of veterans who have “skin in the game.”

Marketing. Sales. Image/PR. We see a slew of articles on these topics this month, be sure you check them out. Example: did you know there is not one, but four, nascent PR/Image campaign efforts? Yep. See that and more, linked below

General industry topics or events. Dennis Hill and others tell us this month why the Louisville MH Show should be a key part of your January 21-23rd plans. Got a conflict? Change your plan to be at the show. Why? Those who go, tend to grow. There is so much under one roof, comparing products and services side-by-side; easy to explain the value to those who haven’t made the trek in recent years. There are reasons why the show generates excitement and the largest attended event of the year in MH!

Ron D’Ambra and Steve Lefler give us their takes on totally different topics, but both deserve wide attention. Sandra Lane brings you a report on Ocwen and Clayton. Don’t miss it.

Exclusive Interviews

Our respected and high value A Cup of Coffee with… Exclusive Interviews have been done with movers, shakers and news makers for inside-mh-learn-from-pros-who-know-mhrpronews-years. This month we bring you Gary McDaniel, he is going to be a red hot – and for some, controversial – read! Read Gary’s comments twice. Then, make sure your management and investment team does too.

Bottom line, we bring you the most news, tips and views pros can use. That’s why pros like you come by the thousands every day here! We have enjoyed a number of months in 2014 where the number of “page views” exceeds what 60,000 thirty-two page magazines would equal!

Leaders are Readers. Combined with our read-hot Daily Business News, the blogs, other news, Industry in Focus reports, you won’t find more relevant content anywhere in the MH world.

With no further adieu, here is our powerful line up for January 2015. Enjoy and benefit!

Featured Articles and Reports for Vol. 6, No. 4, 2015

Alphabetically by Category

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• WTF? OMG! This Case Made Me ROFLOL and Almost LMAO

 by David Baker, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-

When you see the acronym “WTF,” do you think of chewing gum? Probably not.

Read more…

 

• Could Your World Be Rocked?

by Nadeen Green, JD

nadeen-green-50

When you want to sell your manufactured homes, do you hope that a potential purchaser will be able to secure a mortgage to be able to buy from you? 

Read more…

 

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• What Is All The Fuss About Subpart I? Here is The Story

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1As all serious manufactured housing pros know, back in 1976, the Federal Government issued a standard set of rules and regulations governing the manufacturing, sales and service for manufactured homes. 

Read more…

 

• Background to MHI’s last Manufactured Housing Image Campaign 

by John Evans

JohnEvans-CMHI-posted-manufactured-home-marketing-sales-management-mhpronews50x50-

This idea of a manufactured housing (MH) image campaign is not new, nor was it new in 2006.  

Read more…

 

• The Road to Success in 2015

by Dennis Hill 

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-

Let’s begin with a modern infographic style bullet points, sharing the first 5 reasons you should be in Louisville the minute the show opens on January 21.

Read more…

 

• Introducing Sandra Lane, with Manufactured Housing’s Daily Business News

by L. A. “Tony” Kovach

tony-kovach-2-50

Sandra Lane is a fourth-generation Texan who has spent most of her life in the Dallas-Fort Worth area.

Read more…

 

• A Few Good Men (and Women)…It’s About Time

by L. A. “Tony” Kovach

tony-kovach-2-50

A survey of outlooks by MH Pros brings a wide variety of viewpoints.

Read more…

 

• Manufactured Housing Errata

by L. A. “Tony” Kovach

tony-kovach-2-50

To be a credible voice in and for Manufactured Housing, one must be willing to make corrections. Those corrections include correcting our own errors.

Read more…

 

• What’s ahead for Manufactured Housing Image in 2015?

by L. A. “Tony” Kovach

tony-kovach-2-50

This will be a short and sweet survey of the more visible efforts underway to launch some level of PR or Image campaigns for the Manufactured Housing Industry.

Read more…

• Ocwen and the Golden Rule Lessons that Paid off for Clayton Homes

by Sandra Lane

sandra-lane55x55In the early 2000s, when the manufactured housing industry went into a tailspin, Clayton Homes continued to be profitable. 

Read more…

 

• A Template to Initiate Image Change for the Future of Affordable Quality Living 

by Steven Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1The term often heard in business is “The Customer is King.”.

Read more…

 

• A Cup of Coffee with…Gary P. McDaniel

coffee-501) Who, What and Where: (Your name and your formal title at Yes! Communities/ BaseCamp Capital).

A). Gary McDaniel, CEO Yes Communities, Inc, Senior Managing Partner Base/Camp Capital .

Read more..

 

• Selling More Homes – Why I’m Making the Winter Trip to the Louisville Manufactured Housing Show

by Dwayne Somerville

Dwayne-Somerville-Fairfield_Homes-Land55x55In our part of Texas, the winters are mild. By comparison, Louisville KY last January sounds like it was an ice cube! 

Read more…

 

• Sickness

 by Bob Vahsholtz,

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-People get sick. Sometimes they recover; sometimes not. Eventually, they die.

Read more…

 

MANAGEMENT

• Do you need to recharge your battery for 2015?

 by Tim Connor, CSP

tim-connor-50

Few people can go a hundred miles an hour  – day after day after day – without a break of some kind.

Read more…

 

• Are you an Invalidator or Encourager

by Tim Connor, CSP

tim-connor-50As a manager, one of your primary roles is to be an encourager.  Today, more than ever, employees need to feel worthwhile, validated and valued.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• ZigOn Overcoming The Odds

by Zig Ziglar

zig-ziglar-50

His name is Gabriel Hjertstedt (YERT-stet) and he participated in the 1998 Masters Golf Tournament in Augusta, Georgia.

Read more…

 

Nuclear November 2014 – Energy or Explosions for Manufactured Housing?

November 1st, 2014 No comments

As the headline implies, this brief intro to our monthly line-up of featured articles isn’t about environmental or energy policies, as important as each may be. Rather, we’re using a metaphor of releasing nuclear energy in a way that will be productive, or we risk energy that is destructive instead.

darlnighton-nuclear-power-plant-canada-credit=wikicommons--posted-masthead-mhpronews-com-

Darlington Nuclear Generating Station – Canada

nuclear-bomb-credit-wikicommons-posted-masthead-blog-mhpronews-com-The atom – and then the nuclear – bombs are the most destructive forces generally known to humanity. But harnessing such “nuclear energy” powers the electric grids in many homes and businesses worldwide. That principle is our brief thought for today.

When you read

> Marty Lavin’s article,

> Cup of Coffee with…Ross Kinzler or

> Tim Connor’s article on management,

or other commentary in Industry Voices, there is an unplanned but common thread! That thread – IMHO – includes leadership, but it also includes channeling energy and facing challenges. Ignore a challenge, and it will sooner or later catch up with you or your firm, as have the finance-or-image issues for our industry.

Someone suggested we are trying to start a revolt by raising the leadership issue, not so. We are simply giving voice to those who are already talking about these topics.

I recall a MHEC meeting about 3.5 years ago, and a veteran state executive turned to then MHI President Thayer Long, and said,‘Thayer, with all due respect, you are not getting the job done.’ Was it a coincidence that not long afterward, Thayer resigned and went on to other association work?

The point is that it is best to have issues like leadership – when they are being so widely discussed already – voiced. Let people see precisely what others are thinking. That gives others the opportunity to adapt as needed. As a leader at a publicly traded firm told me, ‘Tony, there are advantages to transparency.’

We’ll provide a periodic forum for that sort of leadership discussion, so long as the topic resonates with MH Industry pros and enthusiasts like you.

Changes

We are ‘recruiting’ new team members. As I describe our industry via videos and words – written and spoken – part of what I share is a vision of our being agents for positive, profitable change for Manufactured Housing in America.

In a trillion dollar a year U.S. housing industry, we can and must muster the will and wisdom to triple or more our new home shipment levels. When that happens, most all engaged in the mix will benefit.

Some cower or are angered by discussions of changes needed in MH. Being afraid of the public discussion is about as smart as being afraid of a virus you know how to avoid or treat. And if you don’t know how to treat a virus, then its time to learn.

Experts and Informed Opinions!

I deliberately reach out every month to those I know will have a different point of view than mine, because how else can we see where the truth is without comparison between varying ideas?

Agree or Disagree – let us know, with your own OpEd or letter to the editor. What is certain is that the energy – negative and positive – flowing through the manufactured and modular housing’s “power grid” must be tapped and channeled, or it will become destructive.

Speaking of energy, we bring you three different views in one article below on the DOE Energy standards for manufactured homes. “We Provide, You Decide.” (c)

classic-electric-power-generator-credit-wikicommons-posted-masthead-blog-mhpronews-com-

Image credits – WikiCommons

Speaking of Finance…

There are articles by Marty Lavin, Dick Ernst and from MHI to the FHFA, all relating to finance issues. “We Provide, You Decide.” (c)

Speaking of Change…

You’ll see articles on changes we are making here to better serve you. We walk the talk. Please check them out.

Adieu…

Adieu in French or Adios is Spanish have the original meaning of “God go with you,” or “Fare Thee Well!” Matthew Silver share his Adios message, please see that linked below. Parting is sweet sorrow!

That said, let’s jump into the strongest line up of experts, insights, analysis and more on the #1 – and still growing! – factory built housing trade media platform, found via the links below.

November 2014 Featured Articles

Featured Articles and Reports for Vol. 6, No. 2, 2014

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Foreclosure and Insurance Proceeds

by C. William Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-Any person or entity who lends money for the purchase of real property can, of course, become a secured lender. In simple terms, that means that the lender, in California, has a Deed of Trust recorded.

Read more…

 

• “You Should Get a Spanking…”

by Nadeen Green, JD

nadeen-green-50

…if you are being naughty when it comes to fair housing and familial status issues. Actually, you would likely prefer a spanking than what you might get for your misbehavior with rules for children at your community.

Read more…

 

• The 6th Circuit Court says Manufactured Homes aren’t Consumer Product

by L. A. “Tony” Kovach

tony-kovach-2-50One of our legally connected friends very thoughtfully shared this article, republished from Law360, which is significant to our industry and directly related to it. Every association, builder, retailer and community has a direct interest in this case and its outcome.

Read more…

 

FINANCING

• Preparing For CFPB’s New Appraisal And Valuation Rules 

by Dick Ernst

dick-ernst-50By now industry participants should be very aware of the “Big 8” Dodd-Frank regulations that have been implemented since January of 2014.

Read more…

 

• MHI Letter Alfred M. Pollard, General Counsel – Federal Housing Finance Agency (FHFA)

by MHI

mhi-logo-50x50Subject – Enterprise Housing Goals; Proposed Rule 12 CFR Parts 1282 – Blanket Loans on Manufactured Housing Parks.

Dear Mr. Pollard:

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• The 2015 Tunica Manufactured Housing Show Tunica, Mississippi – March 25 – 27, 2015 – A Phoenix Rises

 by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-A Phoenix is a mythical bird that near the end of its life builds a nest of twigs that then ignites; both nest and bird burn fiercely and are reduced to ashes, from which a new, young Phoenix…arises, reborn anew to live again…So goes the Tunica Manufactured Housing Show!

Read more…

• The 2015 Louisville Manufactured Housing Show Kentucky Exposition Center Louisville, Kentucky January 21 -23, 2015 The Road to Success 

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-

The numbers really add up. Think about all of the exciting brand new homes. Think about the 2,500 professionals who were in Louisville in 2014, representing hundreds of organizations from virtually all aspects of our industry.

Read more…

 

A Cup of Coffee with… Ross Kinzler

coffee-501) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.)

Ross Kinzler, executive director of the Wisconsin Housing Alliance based in the People’s Republic of Madison, Wisconsin.

Read more…

 

• Approaching Version 3.0 – Impacts You and Manufactured Housing Industry 

by L. A. “Tony” Kovach

tony-kovach-2-50

Manufactured Housing Professional News – MHProNews.com – is widely recognized as the runaway #1 industry professional trade journal serving the factory built housing industry, as numerous positive comments from industry leaders linked here demonstrate.

Read more…

 

• Where Are We Now? – A Second Chance

by Marty Lavin, JD

marty-lavin-50

As we view the manufactured housing industry condition at present, one can’t help but wonder about its status now and in the immediate future. When I speak about the future I mean in the next 5 years. Even conjuring that far out is challenging, longer than that is outside my ego to predict.

Read more…

 

• Three Views on Manufactured Housing DOE Energy Efficiency Standards

MHI, Don Westphal and MHARR

spotlight-report50x50We’ll share without commentary three different perspectives on the DOE Energy Efficiency Standards for Manufactured Housing. We’ll start with MHI’s view, share Don Westphal’s letter to dozens of MH professionals and conclude with the MHARR’s M Mark Weiss reply.

 Read more…

 

• About the MBA’s Lobbying, Conventional and Manufactured Housing’s Roles in U.S. Recovery 

by Rick Rand

richard-rand-50-50

Lucine Colignon‘s Daily Business News column on the MBA’s lobbying to change current regulations is a great article.  It raises a number of topics relevant to MH businesses, professionals, investors and associations.

Read more…

 

• Adios

by Matthew Silver

matthew-silver-mhpronews-comIt has meant a lot to me to work with Tony and Sohyela (at MHProNews – writing the Daily Business News articles), I have learned so much. I have the utmost respect for them and for their mission.

Read more…

MANAGEMENT

• Look for Reality – Management 101

by Tim Connor, CSP

tim-connor-50Perceptions become reality in the minds of people.  What are the prevailing or dominant perceptions that exist in your organization? Are you in touch with the causes of those perceptions?

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

 

• Top 25 Steve Jobs Quotes

by L. A. “Tony” Kovach

tony-kovach-2-50

Girish sent these top 25 Steve Jobs quotes via Linkedin, and it was immediately apparent that this was worth sharing with our MH Industry. Jobs was about excellence, and manufactured housing can increasingly be about excellence that creates enthusiastic customers too.

Read more…

 

• ZigOn Integrity

by Zig Ziglar

zig-ziglar-50

This morning as I sat at my desk, I spotted a large hawk in the willow tree behind my home. Two or three small birds, which I believe were sparrows, were driving that hawk nuts!

Read more…

Outstanding October, Trending Turbulence and Re-energizing Manufactured Housing!

October 1st, 2014 No comments

Years ago, a speaker said that without positive and negative polarity, you have no (…electric…) power. The truth is what it is. Some is good, some not good, or even ‘negative.’ When a commercial airline encounters turbulence, there are a few choices –

  • change course,
  • go higher or
  • descend until it eases up.

Here on the Masthead, based upon feedback from key pros, we think the turbulence we face is due in part to the need to go higher and make some course corrections.

Starting with “Trending Turbulence,” we’ll move on to other manufactured housing (MH) professional news commentary.

airplane-turbulance-wikicommons-posted-masthead-mhpronews-com-

  1. Breaking is the CFPB’s published comments on MH lending and interest rates – linked here – which we’ve asked experts to sound off on.  Interesting to note that among the CFPB’s sources (see footnote 15) was an article from MHProNews….hmmm. We’ve been saying for some time, the feds are all over our sites. So are investors, more media, not-for-profits and – based up our ever growing numbers – so are more of MHPros and MH Enthusiasts (aficionados) like you.
  1. The Cavco – Skyline dance is all over the business/market news. Some of this was quite predictable, and expect more such events with suitors for MH firms within the industry seeking to consolidate, even as players from outside the industry eye and calculate their best paths to move in.
  1. TheThink Google” report on housing trends – including MH! – in conjunction with others like – the Senior Tsunami! – is but the most recent one that ought to reminds us  why manufactured housing pros can and should be bolder and opportunity oriented. Hitting turbulence? Escape up!
  1. The multi-millions-to-billions buying spree we expect to accelerate should clearly say, ‘Manufactured Housing is Quality Affordable Living – and thus the Land of Opportunity for Forward Looking Investors and Professionals.’

The reason pros like you should think ‘bigger and more’ is because the players in and outside of our industry are planning big moves. They are putting or seeking to place their money in MH. So shouldn’t you be thinking and planning for growth too?

More on all of these in the days ahead; my thanks to those who’ve given us tips, thoughts and talking points for the items shared.

Pressing on now to the ‘welcome’ message’ for our 5th anniversary celebration edition!

mhpronews-5th-anniversary-

1-mhpronews-logo-manufactured-housing-professional-news1-mhpronews-logo-manufactured-housing-professional-news

The Fifth Anniversary of MHProNews.com!

The MH world is trending up for over 4 years! We’ve been part of the efforts, reporting, plans and action in support of moving UP from our launch 5 years ago. Keep in mind part of what “makes us different” is that your Masthead scribe has been in the trenches with you in MH, starting in 1981: selling, managing – owning a retail center before selling it at a profit – managing MHCs, working with lenders on remarketing repos, etc.

More recently consulting/web/marketing and sales training besides publishing.

We are as much MH veterans as thousands of you are! Maybe that’s why thousands like you vote with your browsers, smartphones, laptops, tablets and desktop browsers daily by joining us here? Thank you!

Lots of great articles below. Don’t forget to keep up with our news Daily Business News, Industry in Focus Reports, MHARR, MHI news modules too! In fact, if you haven’t toured the site in a while, please go to the home page and click those menus! Remember, another MHProNews face lift – version 3.0 – is coming!

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Kindly see for yourself why thousands of articles are accessed here every month. Most of our experts have shared timeless tips, which is why researchers are doing deep dives daily in our ever-growing online archive.

knowledge-shared-is-knowledge-multiplied-manufactured-housing-pro-news-masthead-blog-latonykovach-mhpronews-com-a

Thank you!

Many thanks for the call, messages and encouraging comments for our 5th anniversary, which we hereby share and point to the those writers and team members who make this possible! Before sharing the October line up, lets dally for a moment about our initial vision and how it has evolved.

From the start, part of our desire was to create a place where the widest possible numbers of experts, MH Pros and thoughtful writers would have an opportunity to sound off. You and I don’t have to agree on everything to have you published here. Different perspectives are healthy for understanding and growth.

As to my own commentary, let me be the first to say what some gently said privately. Paraphrasing: Some of your early commentary is okay, some better, but other parts are frankly an embarrassment. I confess, there some things I wrote that I wish we didn’t publish! My thanks for your mercy to me on those…

Thanks to wiser Industry souls who pulled me aside and counseled me, we continue to grow and evolve.

We now get routine tips from the trenches to the C-Suites and owners from large players – mid size, “mom and pop” independents to the leasing manager, suppliers or sales people!

Thank you all:

      • who followed from our launch in mid-October 2009,
      • those who have shared their talents here by writing,
      • or doing an interview,
      • plus of course to our team members, then and now, naturally!

My thanks as well as those thousands who’ve found us more recently. The input of all are valued and appreciated. If you like what we say (for example, here on the Masthead) more than those early days, look in the mirror! Pat your own back! Input from you, your colleagues, peers and our team here makes that possible.

iReportMHNewsTips@mhmsm.com

If you don’t like what we say or publish, look in the mirror then too, because industry commentary – on or off the record input – from you and your associates is welcomed!

And Now A Word…

Naturally, we thank our sponsors and more are welcome! For those of you looking to advertise to the largest professional MH audience, a brief plug for the fact that among those who’ve praised our work are those who’ve enjoyed good results in promoting on our sites.

We’ll talk about our plans soon to help you and others grow the industry even more as we move toward 2015.

With no further adieu, here is the line up for the Featured Articles for an Outstanding October, 2014!

Featured Articles and Reports for Vol. 6, No. 1, 2014

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• Why the “ICE BUCKET CHALLENGE” Wasn’t ‘Trademarked’

by David Baker, JD

david-baker-hart-king-manufactured-housing-law-mhpronews-com-50x50

Have you taken the ALS “Ice Bucket Challenge”? If not, you may be one of the few Americans left who wasn’t caught up in the remarkably successful fundraising campaign made popular by YouTube videos of prominent celebrities, politicians, philanthropists, everyday folks, and even hand puppets, having a bucket of ice water dumped on their head.

Read more…

 

• “Hello, this call is a …”

by Nadeen Green, JD

nadeen-green-50

What? A sales pitch? A political robo-call? Somebody calling to ask you to donate money (again!)? A TDD call?

Say what? A TDD call? What is that?

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• Manufactured Housing Industry – Phoenix Rising!

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-

You don’t have to look far for signs that manufactured housing (MH) is continuing the recovery since hitting bottom in 2009. I recall Ron Thomas, Sr. saying that we had to adjust our thinking about the new MH Industry baseline. When you do that, you see plenty of reasons to plan NOW for the best possible start for 2015!

Read more…

 

• Quotes from Manufactured Housing Industry Leaders and A Cup of Coffee with… 

by L. A. “Tony” Kovach

tony-kovach-2-50

Some of the most popular articles we have every month are from our periodic interview with manufactured housing industry leaders. “A Cup of Coffee with…” appeals to some of the biggest names in our industry, but also connects professionals from any sized operation with keen insights that can spell SUCCESS.

Read more…

 

• Manufactured Housing Professionals News – MHProNews – 5th Anniversary Celebration, Kudos and Quotable Quotes! 

by Manufactured Housing Industry Leaders

5th-anniversary-fireworks-wikicommons-posted-mhpronews-com-quotable-quotes-industry-leaders-50x50-.jpgThousands of manufactured and modular home professionals recall the days of the MH Merchandiser and other now defunct trade magazines; but thousands more have never known any serious industry trade journal other than MHProNews.

 Read more…

 

• Marty Lavin’s Comparison – The Merchandiser Magazine vs. MHProNews

by Marty Lavin, JD

marty-lavin-50Editor’s Note: For those who know Marty Lavin, you know the man has a long, storied and successful career in manufactured housing retail, finance and communities. Marty’s commentary has for years often shaken things up, including the way he does things.

Read more…

 

 • The Manufactured Housing Institute (MHI) Holds their 78th Annual Meeting 

by MHI Staff

mhi-logo-manufactured-housing-institute-posted-mhpronews-com-MHI held its 78th Annual Meeting in Scottsdale, Arizona with 143 members and guests in attendance.  The event was on September 14-16th, at the Westin Kierland Resort & Spa, and MHI thanks their sponsors for their support that made the event possible.

Read more…

 

 • A Doctoral Dissertation on Manufactured Housing and why it matters to the Industry 

by Lisa Tyler

lisa-tyler-walden-university-posted-manufactured-home-professional-news-mhpronews-com-50x50-The doctorate journey is a cycle of processes that is often misunderstood. The designation of “doctoral candidate” signifies the completion of post-graduate coursework and focus on completing the dissertation process.

Read more…

 

• News of the New

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-by Bob Vahsholtz

New fangled news media can befuddle old timers like me, but fresh, crisp and honest? Wow, what’s not to like! I’m spending more time on Tony’s sites than my retirement schedule calls for … the stuff is hard to resist.

Read more…

 

MANAGEMENT

 • Remember – It all started with a Mouse!

by L. A. “Tony” Kovach

tony-kovach-2-50I only hope that we never lose sight of one thing — that it was all started by a mouse.” – Walt Disney. Disney’s legendary creativity and vision lead him to do things successfully that few before or since could have dreamed possible.

Read more…

 

MARKETING

• What does it take to Change Minds?

by L. A. “Tony” Kovach

tony-kovach-2-50

The headline is a question every manufactured housing (MH) professional worth her or his salt should ask regularly! How does one change a mind? Why is this important?

Read more…

 

• Get Business Exposure With Facebook Ads for Cheap

by Joe Karns

joe-karns-web-tech-social-media-mobile-web-design-email-marketing-manufactured-housing-mhpronews-latonykovach-com-50x50-facebook adsIf you are like most business owners, you’re constantly on the lookout for effective, low-cost ways to get maximum exposure for your business. Whether you are look for more leads, brand recognition, or possibly just more social media followers/fans, this strategy to get business exposure with Facebook should work for you.

Read more…

 

• An analysis of Norm Schultz – We need the horsepower of the RV industry 

by L. A. “Tony” Kovach

tony-kovach-2-50One of our industry friends sent in the article that follows below, with this single line message above their signature/contact info: Everyone thinks an image campaign like the GoRVing is a great idea.

Read more…

 

• Green Home Marketing is a Challenge

by Steven Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50=I do not know about you, but I find marketing green homes to be a challenge. The public reads or watches TV shows about these unique homes and would like to see one.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION


• The best day of your life

by Tim Connor, CSP

tim-connor-50Too often we get stuck in the negatives in life and fail to remember those special days, events or weeks and even years that bring a smile to our face and a warm glow to our heart.

Read more…

 

• ZigOn Cheating

by Zig Ziglar

zig-ziglar-50With schools welcoming children back from the summer break, the following message is particularly timely. The good news is that whatever we have learned we can also unlearn . . . . That’s important because, unfortunately, many people have learned some things that desperately need unlearning.

Read more…

 

 SALES


• An Alternate Approach to The High Cost Of Low Volume Sales, or Why Doing Manufactured Housing Correctly Pays 

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1After reading Tony’s article on this subject, I was prompted to recall my retail experience, which would forever change my attitude towards a “retailer,” and his or her responsibility to maintain the integrity of our industry.

Read more…

Manufactured Housing 2014’s Amazing August!

August 1st, 2014 No comments

 

August. Back to school sales. People in a rush to get their manufactured home before winter sets in. Those end of the summer vacations. Baseball is starting its wind up, while football season is ready to launch. There are plenty of reasons why August is simply AMAZING! Let’s review a few in rapid fire fashion.

  • The RV MH Hall of Fame dinner – Monday August 4th – looms large. We don’t think there is a larger joint RV MH national event, and this year may be a record turn out in recent years. Both industries are up, but let’s be honest, RVs outpace MH by 5 to 1. Ouch! MHPros, we have to work on that!

    inside-mh-manufactured-housing-mhpronews-com- (1)

  • The new MHProNews issue for August is live! Once more, you’ll get the most industry trade news, tips and views pros can use  © anywhere in the MH world, all right here on this large and ever growing site.

  • Both ManufacturedHomeLivingNews and MHProNews have had STRONG months in July! In fact, we may have essentially tied or even exceed our “Read Hot June” totals, but we needed to do some site upgrades here on MHProNews in this last week of the month. The good news was that our blogs and the back end stayed live, but some of our popular featured articles and other resources were not available for about a day. Still, when the dust settles and we get our Webalizer reports, we’ll be close to those June 2014 totals.

  • We also upgraded our RAM and server this week on ManufacturedHomeLivingNews. Traffic and content had grown to the point the site was hiccuping at times, and so we took Nike’s advice and just did it. Check out the new speed on your next visit, at the link above.

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  • The ‘good news’ about modern manufactured homes is slooooooooooooooowly seeping into the mainstream media. We see it because we look at the news and are looking for the good news. Even the ‘bad’ stories often have silver linings. But there is no question that we need to do a better collective job of sharing the good news of MH today. We do our part! Our writers, sponsors and advertisers do theirs! How about you? What do YOU do to make MH advance?

  • There is still some ‘bad news’ taking place. While arrests or criminal charges for fraud or larceny, etc. may not seem like the same thing as a CFPB or state complaint – or a fair housing case – they are all examples of behavior that nets our industry a black eye when it happens. Over the years, haven’t we all seen desperate operations that tried some scam or gimmick, to hoping for extra bucks or to try to avoid going under? Did you ever see one that took money without delivering homes and survived that?

  • Tips YOU and Your Team Can USE! Speaking of fair housing…I’m not sure how we can ever get a legit fair housing complaint in MH. Every month for years now, we share Nadeen Green, the attorney known as the Fair Housing Lady in monthly featured articles. Some devotedly follow Nadeen’s writings! Some wisely share them with their sales people and office staff. While reading her or any attorney is no substitute for having your own counsel, it sure is helpful.

  • DJ Pendleton rejoins us this month with an article on the latest from the CFPB. Until we can get regulations changed, the wise do all they can to work for change but also to stay between the regulatory ditches.

  • Another expert from Hart King Law – Bill Dahlin, returns this month too. Check out Bill’s article on negligent design, and how that might impact an operation near you (or you…). All of the tips from our featured legal experts can help you stay out of the ditches and/or put you on the road to more profitable ways to do your business.

mhpronews-interviews-with-leading-manufactured-housing-industry-professionals-

The Interviews you won’t find anywhere else!

    • Bill Matchneer, JD, former program director at HUD, who just retired from the CFPB joins us again this month. Check out his latest thoughts since his last interview here. Is there any controversy looming in his comments? Take a look…Bill’s linked below along with our other 18 featured articles for Awesome August.

    • Tim Connor, CSP. Tim’s career has been amazing! I’ve seen him present live many times.  He delivers and his audience ratings prove it. Tim is perhaps our most faithful writer over the years, so we are pleased to bring you at last an interview with a man whose done training in a couple of dozen countries world wide, and here in the U.S. for dozens of operations in factory built housing. After 4000 presentations and 80 plus books, it is safe to say Tim’s top shelf. His thinking can make you money.

    • Paul Bradley, ROC USA. How many in our industry’s ranks have realized that ROC USA has grown so much, they could easily be ranked among the larger portfolio operators in the U.S.? That’s true! Besides our usual ones, we put some TOUGH, thought provoking questions to Paul. We have to keep a straight face, because let me tell you, the man is smart (and witty!). Don’t miss it, and if you are a community owner, you especially don’t want to miss Paul’s interview.

Dennis Hill brings us updates on Louisville and Tunica. Word to the wise, if you haven’t locked in your spaces, better hurry.  Both will sell out way early from what we hear. Make your plans for both events, now.  Read it from Dennis, at the link below.

Speaking of events…many who ‘can’t make it’ to a trade show have asked us over the years, can’t we see a video of the seminars? Well…not usually! First of all, the seminars are put on for the benefit of attendees. Frankly, you don’t get the same impact from a video as you would when you’re live. But we made special arrangements with our friends a ManufacturedHomes.com to bring you some of the highlights of a panel presentation on lessons learned in the MH and MHC space. Check it out, at this link here.

standing-room-only-2014-louisville-manufactured-housing-show-seminar-room-masthead-blog-mhpronews-com- (1) (1)

This is NOT a stock photo!
An actual audience shown from one of our trade show panel discussions.

Experts! Thinkers! Proven Leaders!

  • Ron D’Ambra with PWSC.com joins us this month! Ron’s not talking about his operation, rather he takes another look at the NBC News Today Show video on the MH Hurricane testing. Get some fascinating insights you or I may have missed!

  • Award winning Steve Lefler joins us this month! Community owners, listen up. 5 years into Newport Pacific’s projects with Steve’s “Modular Lifestyles,” a pattern of success is emerging. There are reasons why Steve continues to attract an ever-growing following in factory built housing, but also from outside of our industry’s ranks. He’s changing perceptions, see how!

  • Hall of Famer Ron Thomas Sr. returns! This time, not to talk about Louisville, but rather to open your eyes with a challenge to conventional thinking that may make you say, “Hey. I never looked at it that way before.” Ron has a way of turning a phrase or pin-pointing ‘aha!’ insights. You think that’s why the man’s operation sold 6000 homes? It is also why the nice MHC’s Ron developed are the kinds of places residents are happy to call home.

  • Bob Vahsholtz, industry veteran, expert, strategist and author of Duel Curves, will challenge you anew this month too.

  • Once more, we bring you the immortal words of Zig Ziglar! Our thanks again to Zig’s editor for making this possible. 

  • Powerful, practical management and sales insights from Tim Connors! Plus some from L. A. “Tony” Kovach too…on different industry topics, like the 1.3 billion dollar MH deal that was announced just this week.

Okay, you get the idea! There are reasons why we have the most professional readers of any audience anywhere in the North American factory built housing world. We Provide, You Decide.  ©

With no further adieu, please check out the links on the best and broadest line up in manufactured and modular home trade journalism.

Featured Articles and Reports for Vol. 5, No. 11, 2014

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• July, 1960 Popular Mechanics highlights Evolution of the Travel Trailer

by Paul Bradley

paul-bradley-roc-usa-president-posted-mhpronews-com-50x50In a 1960 article titled, “Trailers Join the Country Club,” Popular Mechanics described the evolution of the travel trailer this way:

“All this started years ago when people with small vacation trailers first stretched an awning out to one side …,” the article reports.

Read more…

• Architects Have a Duty of Care to Future Buyers of Condominiums for Negligent Design

by Bill Dahlin, Esq.

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-On July 3, 2014, the California Supreme Court decided the case entitled Beacon Residential Community Association v. Skidmore, Owings & Merrill.

Read more…

 

• Bacon is so popular!

by Nadeen Green, JD

nadeen-green-50

Yes, indeed bacon is popular. An entire culture has been developed around this pork product in America, and once limited to breakfast and cheeseburgers, bacon has now found its way into products ranging from ice cream to vodka to toothpaste to fried crickets (I have tried the nacho crickets, not the bacon ones yet).

Read more…

 

• The Impact of a 1.3 Billion Dollar Manufactured Home Communities Acquisition

by L. A. ‘Tony’ Kovach

tony-kovach-2-50We’ve been reporting off and on for the past few months about rumors and tips that suggested that a deal in the $500 million to the billion dollar range has been in the works.

Read more…

 

• A New Strategy for Community Owners

by Steven Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1Our society has labeled housing for as long as I can remember. I grew up believing “Site Built Homes” typically register in people minds to be “better built,” even though there is conclusive evidence that is not the case.

Read more…

 

FINANCING

 

• CFPB Proposes New HMDA Requirements: Changes Exemption Threshold and Increases Required Disclosures

by D. J. Pendleton, JD

DJ-Pendleton-50On July 24, the CFPB published a proposed rule that, if later adopted, would change the reporting requirements for those who provide loans to purchase homes.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• A Cup of Coffee with… Paul Bradley

coffee-501) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.)

Paul Bradley, President, ROC USA, LLC, Concord, NH.

Read more…

 

• A Cup of Coffee with… Tim Connor

coffee-501) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.)

Tim Connor
CEO of Connor Resource Group
Davidson, NC.

Read more…

 

• Wind Speed and Add-Ons to Manufactured Housing – Response to the NBC News Today Show report of testing by IBHS

by Ron D’Ambra

ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1After reviewing the NBC Today presentation, one could conclude that without question, of  course the roof would blow off when the carport roof failed, because they compromised the construction and load bearing of the roof on the manufactured home, when they attached the addition directly to the roof!

Read more…

 

• 2015 Louisville and Tunica Manufactured Housing Trade Show Updates

by Dennis Hill

dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-We keep getting calls from industry professionals and others regarding the Louisville and Tunica Manufactured Housing Shows for 2015.

Read more…

 

• Tech Talk! Don’t You Hate – Viagra, Cialis or Zyrtec links – appearing on your web browser or smart hand-held device? A Tech Fix Tip!

by L. A. “Tony” Kovach

tony-kovach-2-50It is often NOT what you think! Not many self-respecting webmaster wants to plug certain drugs or other products on their website.

Read more…

 

• A Second Cup of Coffee with…Bill Matchneer

coffee-501) Who, What and Where: (Your name, what you’ve done in the federal government as it relates to manufactured housing and where you currently hang your hat).

Read more…

 

• The Lessons of Valdez – Some things are out of Whack!

by Ron Thomas, Sr.

ron-thomas-sr-rona-homes-founder-mmhflouisville-show-chairman-postedmhpronews-com-50x50-Let me start this topic with a strong statement. Although I am not what some might call an “environmentalist,” I do appreciate all of the efforts that are made to keep our planet as pollution free as possible. I’ve never met anyone who wants dirty water or air. So naturally I support a clean planet.

Read more…

 

• An Opportune Moment

by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-The road ahead is hard—the opportunities boundless. The whole housing industry is on the rocks, and the nation’s economy festers. The world is mired in debt; our most valuable resource, young people, can’t even find jobs. Many have given up.

Read more…

MANAGEMENT

• Strategic planning vs. strategic doing

by Tim Connor

tim-connor-50

Strategic planning is a vital management function. Over the years I have worked with a number of corporations facilitating their strategic planning events as well as following up on their commitments and actions that were driven by these plans.

Read more…

MARKETING

• Enhanced Manufactured and Modular Home Marketing and Sales Results

by L. A. “Tony” Kovach

tony-kovach-2-50American companies spend 2 billion a year on training. So why don’t more manufactured and modular home (MH) retailers and communities invest properly in sales training?

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• ZigOn Employment Security

by Zig Ziglar

zig-ziglar-50

We frequently hear that “people refuse to change because change is stressful.” I would like to suggest that not to change is even more stressful because the world is changing.

Read more…

SALES

 

• Who is your competition?

by Tim Connor, CSP

tim-connor-50

There is a tendency for many salespeople to see their competition as only those businesses selling a similar product, service or idea. In other words, salespeople selling factory built homes tend to see their competitors as other retailers or manufacturers.

Read more…

L. A. "Tony" KovachL. A. ‘Tony’ Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach