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Taking Care of Business – Manufactured Housing Industry – October 2015

October 3rd, 2015 No comments

Before we get down to Taking Care of Business in MH, let me first note the following.

 

In the middle of October, we’ll mark the 6th anniversary launch of what we now call MHProNews.com.  In this issue, you’ll find quotable quotes from industry leaders and professionals who say in their own words, why this online trade journal and professional news source for MH is valuable to them.  We thank all our volunteers, writers, news tip sources and sponsors for making it possible for us to serve you. The article with quotes is linked below.

 

Here is a small snipet of those kudos comments that came in via LinkedIn…

KatreinaRuffinCPC-Kudos6thAnniversaryMHProNews-com-

Congrats_on_Anniversary_MHProNews

These are just some of those who sent kudos ad congrats via LinkedIn. Our thanks to all for the kind wishes and thanks for letting us serve you!

…let me stress, that the kind words go to the team.  We have volunteers, writers, formal team members, sponsors, those that give us news tips and more.  Together, we are pleased to be serving you and this great industry that we love.

 

Now, let’s focus on…

 

Taking Care of Business

 

We are over half a decade into the ‘recovery’ of manufactured housing.  That recovery is real, but far too modest.  We must each do our part to be ‘taking care of business.’

GrowthIsPainfulChangeIsPainfulMandyHale-TheSingleWoman-Pinterest=credit-postedMHLivingNews-com-

Image credit, Pinterest and the Single Woman.

Communications is a huge part of what MH needs. You may need something, but don’t know where to turn.  Or you may have a product or service that is PERFECT for someone that doesn’t even know you exist in MH. Or they may have met you once, but in the hustle and bustle of the post-great recession America, you’re not top of mind.  What to do?

ballons-up-lightbulbman-posted-masthead-blog-mhpronews-com-

To rise, you must let go of the dead weights of the past. We must look up to rise, not look down.

Many B2B firms are using this platform, or industry events that we promote, to make their products and services better known and more successful.  That is one way of taking care of business.

 

On the B2C side, taking care of business means reaching more consumers who have cash or good credit.  We have a number of articles that are “how to” or examples in the new features from pros, linked below.

 

We also have articles by attorneys, a reputation promotion professional – who in their unique ways are also ‘taking care of business.

 

Then there are articles on financing and news related to lending (the latest on GSEs, FHFA and Duty to Serve covered in the Daily Business News, is linked here).

 

One last Taking Care of Business not on the reading list below…I’ll be presenting on SuperCharged MH Marketing and Sales in just a few days at the New York Housing Association’s regional meeting – their 65th event!  Kudos to them for that milestone. Please see their brochure, linked here.

latonykovach-louisiville2015-mhpronews-superchargedsales-seminars2-

SuperCharged Marketing and Sales at the upcoming New York Housing 65th annual regional MH professional meeting.

Personal note…

 

Let me take a moment, and thank you for the opportunity to serve you and your colleagues.  In case it isn’t clear, I love manufactured housing.  Doing what we do to educate others and promote MH is challenging, but also a joy.  Sure, there are days or situations that arise that are headaches. But we believe strongly that MH has a bright future ahead.

 

There are still plenty of risks.  But working together with other forward thinkers and doers, we believe that our best days could be ahead.  Thanks for letting us share that vision and goal with you.

 

With no further adieu, here are the 18 new Featured Articles for October 2015 – Taking Care of MH Business.

Featured Articles and Reports for Vol. 7, No. 1, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

No Crystal Ball: Disparate Impact Is Not Crystal Clear 

by Nadeen Green, JD

nadeen-green-mhpronews-comThe National Apartment Association recently provided an excellent webinar titled “Fair Housing Disparate Impact: Learn How the Supreme Court’s Decision Affects You.”

Read more…

Tenant Discrimination Laws, Trends, and Landlord Recommendations 

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50Are you a member of a legally protected class?

Read more…

FINANCING


New Lenders, Investors and New Builders for Manufactured Housing 

by L. A. “Tony” Kovach

tony- kovachThere is a significant degree of frustration in MHVille over financing. Most savvy pros understand that we can’t return to the go-go days of the 90s, when a fogged mirror “got bought.”

 

Read more…

CU Factory Built Lending West Region reaches $1B in total loans originationed and over 10,000 Members currently served with Manufactured Housing Financing 

by John Walters

CU Factory Built Lending West Region ReachesCU Factory Built Lending’s West Region office in Federal Way, WA reached two important milestones in August in its mission to serve the manufactured housing industry and its members.

 

Read more…

 

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

ROC USA Announces yet another MHC Conversion

by Mike Bullard

mikeBullard-ROC USA Community Closing MHCommunity Category -MIke Bullard -Oct-55X55We recently issued this press release on yet another manufactured home community becoming a resident owned community. To learn more, click the banner and see the media release below. –

 

Read more…

Weathering the Storms: How Manufactured Homes Can Do It

by Jan Hollingsworth

jan-hollingsworth-for-mhlivingnews-com-55“We have entered a new era of catastrophes. Either we pretend they will not happen to us, or we join forces to make resilience a national priority.” –

Read more…


• TCB

by L. A. ‘Tony’ Kovach

tony- kovachPart of the original vision for MHProNews was to support MH Professionals, and thus, the organizations and businesses that they serve.

 

Read more…

6th Anniversary MHProNews Celebration Comments from Readers 

by MH Industry Professionals

mh-logoIt literally drives me temporarily insane when I read or hear manufactured housing referred to by the media, by any other nomenclature than manufactured housing, or manufactured home.

Read more…

Sunshine Homes, Red Bay, AL – 2 Points on Manufactured Housing Image, More MH Sales 

by L. A. ‘Tony’ Kovach

tony- kovachJohn Bostick shared a column in May titled the MH Image and Education Campaign – Open Letter to the Manufactured and Modular Home Industry. –

 

Read more…

JOBS and Careers Positions – Get them, Fill Them – Taking Care of Business 

by Soheyla Kovach

s-k

 

In the hustle and bustle of business, many have overlooked the obvious place to showcase career openings in manufactured housing.


Read more…

Colorado Manufactured Home Community Occupancy and Rent Trends Report 

by Darren Krolewski

darren-krolewski-vp-mhvillage-posted-manufactured-home-professional-news-mhpronews-com-55x55Datacomp recently published a press release on this subject of Colorado MHC trends, which we wanted to draw to the MH Industry’s attention. The details of that release are found below.

 

Read more…

• Selling a Manufactured Home Community? Get Top Dollar! Buying? Check this New Listing Out! 

by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-We recently closed on a 921 portfolio community, one of many MHCs we’ve listed and sold.

 

Read more…

 

The Image Problem—in Three Stages

by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”

 

Read more…

It’s Crunch Time for Nominations to the RV/MH Hall of Fame Class of 2016 

by Jeff White

JeffWhiteRVMHHallofFameVP-postedMHProNews-com-50x50-ELKHART, Ind., — Darryl Searer, chairman, RV/MH Hall of Fame (Hall), wants to remind those planning to nominate someone for induction into the Hall of Fame that the deadline for nominations for the Class of 2016 is fast approaching,

 

Read more…

 

MARKETING


5 Ways to Building Your MH Reputation

by Wayne Coakley

WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-

In last month’s article I promised to give you details and to help you with implementing a Reputation Marketing strategy in your manufactured home business.

 

Read more…

Taking Care of MH Communities Business – Marketing and Selling Approaches 

by L. A. ‘Tony’ Kovach

tony- kovachCommunity management involves a myriad of details. Maintenance, collections, budgets, CapX, a professional implementation of guidelines for living and pro-active resident relations are among them.

 

Read more…

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION


Living with Wisdom – 3 Tips – Appreciation, Intent, Plans 

by Tim Connor, CSP

tim-connor-mhmsm-com

Appreciation – In one of my favorite books, What Happy People Know by Dan Baker he shares a very simple and yet profound topic – simply that the single common trait among all happy people is the ability and willingness to give appreciation no matter what.

Read more…

ZigOn The Main Thing

by Zig Ziglar

zig-ziglar

The refrain most often heard in the media, in private conversations and correspondence, is “I apologize for not getting back sooner, but I’ve been so busy…”

Read more…


Serious September – Manufactured Housing Industry Newsmakers, Reports, Articles and Interviews

September 2nd, 2015 No comments

Serious September 2015. It could just as easily be named, how to Scale Success, or Sliding Sideways September.  Which of the later two it will be depends on how each of us views and responds to events and opportunities.  Before outlining our STRONG Serious September Featured Articles and Interviews line up, let me explain what I mean.

green-key-success-pc-free-digital-photos-net-mhpronews-com- (2)

We could use as an executive summary for the next few paragraphs below that Media Engagement by MH Matters, and that Engaging the Media as Media is Very Useful.

1) We spent the early part of the summer documenting MH potential and opportunities on MHProNews.com.  As with the rest of our content, you can still see and access those articles. June is here and July, linked here.  We could summarize it by saying that with rents rising, site-building through the roof (on costs…) and inventories of ‘affordable homes’ in short supply in many markets, MH has plenty of opportunities for a record rebound.

summer2015state-of-manufactured-housing-industry-report-mhpronews-com-

The reports, linked via the image above, were part of a hot, hot summer on MHProNews.

dick-ernst-finmarkusa-posted-masthead-blog-mhpronews-com-

Dick Ernst, FinMark USA and Chariman of Financial Services division at MHI.

2) Among the reasons given for not rising higher in new home shipments than we have include financing and new regulations.  More on that shortly, but I’ll refer back to what Dick Ernst, now Chairman of MHI’s Financial Services Committee, has said.  There is no lack of capacity for our MH lenders to finance many more people, who are financially qualified. That could be rephrased as ‘we need to attract better credit customers,’ without ignoring providing the millions – who have no chance for a site built house – the opportunity to buy from us.

3) We have to broaden our industry’s base.  We have to attract the more credit qualified customers, without ignoring the traditional, affordable, entry-level side of our market.  There are retailers and MHCs who are doing it. That means, it can be done in your market too.  How do we do that, you ask?  Many ways, including through media and PR strategies.

Not Letting CFPB and their cheer leaders off the Hook

It is offensive to think MH pros can collectively do only one thing at a time well.  The people I know can walk, chew gum and carry on a cogent conversation all at once. En masse, there are tons we can do, together.

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Any serious researcher is going to find what you see in the screen capture above. MHProNews, MHLivingNews and our other related media efforts are in-the-mix of the conversation on CFPB regulations and their impact on MH.

So while there absolutely has to be a focus on regulatory relief – that we support in word and deed – we ought not make that the one-and-only-thing needed for industry recovery.  Frankly, the regulatory relief sought is as much or more for those estimated 1.7 million households that have a home under 20k in value, as it is for professionals selling the industry’s pre-owned homes.

So we applaud the efforts of the national and state associations in MH that are working to correct those terrible ‘unintended consequence’ of Dodd-Frank. We’re doing more than cheering. We’re doing the meetings, the legislative outreaches, PLUS providing digital cover for the effort in the form of serious research that makes policy types and Senate staffers say (paraphrasing what a Democratic Senate staffer told me), Hey, that’s a pretty compelling argument.

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews-com-

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Again, any serious researcher on Dodd-Frank and Manufactured Home Loan regulations will come across the MHProNews, MHLivingNews and our OpEd on The Hill Congress blog. We are woven into the conversation, which means that the REAL consumer and industry views are being presented.  Ditto someone checking out Doug Ryan/CFED comments, they are bound to find one or more of our articles that will correct the record, and are in favor of reforms sought by the MH Industry. 

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

As further proof of the digital cover, Jan Hollingsworth’s latest column, “Renters’ Nation” has lit up since it was published.

RentersNationTheDarkSideDoddFrankImpactAffordableHousing-MHLivingNews-postedMHProNews-com-

Click here  to see this read hot, new story….

http://manufacturedhomelivingnews.com/renters-nation-the-dark-side-of-dodd-frank-and-its-impact-on-affordable-housing/

87 hours and 38 minutes after the above was published, Webalizer reports there were 42,917 hits on that one article In MH Land, that’s astonishing.

What has to be done now is to scale that outcome

If you want the CFPB and/or the Senate to agree to changes in MH regulations, let me repeat that: what we now have to do is scale that readership result cited above. Please share the link above to Jan’s article with your local editor, and with your  Congressional Rep, your 2 U.S. Senators and the CFPB.

Let’s put this total readership of Jan’s article into perspective.

Just because some publication may have a million readers, that doesn’t mean that each article is read.  Case in point.  We took respected and popular Forbes’ article, shown below.  On July 29th, 2014 on a hot subject, it had 6,701 views.  13 months later, you see that the total views on that article are now up to 7,732.   What that Forbes article has in views in 4 and 2/3rds years, Jan’s latest article accomplished in less than 4 days.

Forbes=credit=taxWaste6.1BillionManHoursComplingFederalTaxCode-JanetNovack-postedMastheadBlog-MHProNews-com

Do you recall when this was big news for a while in the media? Look at the actual views on the article, this screen capture dated 9.2.2015.  7, 732 total views.  It isn’t just how many see it, but who sees it an then acts upon it.  Credit – Forbes.

Side Show September?

Word has it from certain hot spots that some are already grumbling that we gave Frank Rolfe his right to free speech via a featured interview in this month’s issue.  Why would we, as a pro-MH publisher, allow Frank to be quoted as he shared it?

Wouldn’t you want to be quoted accurately?

To be taken seriously as trade media, we have to be fair and balanced, or we risk sliding into irrelevance.  We quoted Doug Ryan accurately too, and I’m not equating the two by any means. When we quote:

  • Jim Clayton, or
  • Nathan Smith, or
  • John Bostick, or
  • Mark Weiss, or
  • Dick Jennison, or whomever,

we ought to quote them accurately. And we do.

Indirectly Related – a Note of Caution

There are already whispers about the wisdom of MHI VP Rick Robinson and MHI Chairman Nathan Smith going to a stage in about a week, when the person providing the stage is said to be in conflict with MHI and the NCC.

Policy

As a matter of policy, we’ve allowed people to critique me and our publication, on our own pages.  So we do this very fairly.  I don’t have to agree or disagree with Frank on his statements regarding MHI and the NCC to protect his right to speak out on those subjects, even though it was not at all on our minds when we asked him the questions. We had no idea what Frank’s replies would be.

If MHI wants to respond, they are welcome to do so.  We are willing to share that response, publicly. Fair and balanced reporting. Period.

We Provide, You Decide.” ©

Something we strive diligently to avoid is any FALSE or errant statement (this, in contrast to an unpopular opinion).  When someone says there are 50,000 or 55,000 MHCs in the U.S. (for example), we’ll either want them to correct that number (that totals is likely more like 45,000, according to informed sources) or we would want to cut the statement entirely.

But that’s not what Frank Rolfe did.  Frank stated his views, and in no way shared a claim that is not grounded in a fact, though those facts can be understood in a variety of ways.

The issues raised by others of late are not new, and are not a side show.  They are on the minds of many in MH; we know, because we’ve heard them often enough.  Its just that this was the first time someone wanted to say so, on the record.

“We Provide, You Decide.” ©

Listening and Taking Correction Well

We had a nice message recently that praised our reporting and commentary work, but then included two typos that needed to be corrected (only 2? ;-).  The writer explained, he didn’t want the corrections to be taken the wrong way.  My rapid response was to make the corrections, and thank him.

An MHI staff officer also sent us a correction on a typo recently. Same outcome as the above.  We want to get the facts right.  We thanked the party.

We published the early comments on Jan’s article, one was that ‘it was long.’ We worked that perspective into the article, linked below.  My response?  I thanked the person for the comment.  That said, the challenge with what we face is in MH as an industry is that we’ve let too much stuff build up over the years, and now we need more than 800 words to dig ourselves out.  The fact that there are so many hits on Jan’s article so fast strongly suggests the content is ‘just right.’

You Can’t Please Everyone, All the Time…

Nor should that be our goal.  If everything was perfect in MHVille, then maybe we’d only need 300 to 400 word columns that all say, ‘everything’s great!’

The reality is there is work to do. Plenty of it. Grab a tool, and let’s get to it.  Failure to address the issues that nag us costs new MH sales.

Record Setting!

MHProNews had 5 days in August that topped 100,000 hits.  Again, in an industry our size, that’s amazing.  On On August 21st, Webalizer reported the daily count was 180,959 hits.  Our readers don’t have to like every article, for there to be value.

#1-mhpronews-com-

MH Professionals, enthusiasts, educators, media, government officials and investors are among the key groups reflected in software and stats. You and thousands of others have made us the runaway #1 place for MH Industry News Tips and Views Pros Can Use. ©

I explained to an industry leader recently that we publish bad news on the Daily Business News; we do so in part, because it happens; but also because when someone gets (for example) arrested for swindling down payments from a buyer, publishing that acts as a cautionary tale.  Good practices are often rewarded with success, while bad ones are discovered and punished.

When there is a controversy, we ought not ignore it, unless paying attention only fuels something that needs the oxygen removed.

In the matter of MHI/NCC and Frank Rolfe, MHI has to consider why they wanted him on stage, and then they need to consider what might happen if they fail to heed the cautionary note above about the upcoming non-association event.

My bet?  If Nathan Smith and Rick Robinson go to that fast approaching private event of an allegedly disgruntled member as planned, the day will eventually come when they wished they had opted not to do so.  That’s my two cents, they can take it or leave it.

But there should be no doubt that we want what’s good for the organization and good for the industry!  We prove that day by day, showcasing the good, and periodically reminding people there are issues to address that need mending.  You’re reading because you know what’s published here matters and has influence.

Intro for our Featured Articles, Reports and Interviews for September…

As we reported above, we had an August that set records.  When you see the incredible line up we have for our Featured Articles for September, perhaps you’ll agree that this month could set new records with readers like you.

  • We have 2 New Cup of Coffee with…interviews. Chris Parish and Dan Rinzema are featured in their own interviews, which many will find inspirational, useful and insightful.
  • These “Cuppa” interviews will be quite different than the interview with Frank Rolfe, who took some very tough questions put to him, and he responded in what will no doubt be seen by many in wave making ways.  We have no direct connection to Frank, so when I commend him for taking the tough questions we gave him head-on and in a timely fashion, that’s sincerely meant.  Others should think to consider that practice.
  • We have a video interview with Matt Webb, in what ought to be a must-view for anyone interested in improving their management and bottom lines, especially in the MH Community sector, but frankly useful beyond that realm too.
  • We have 4 columns by 5 respected attorneys; you’ll see their important topics that can protect your business, below.
  • We have 2 unique reports on how the new Appraisal Rule roll out is going, with our related MH Industry Survey results coming out soon.
  • There is New York Housing Association’s upcoming regional trade show and educational event.
  • Researching Manufactured Housing Industry Personalities, Organization’s and Topics.
  • A look at the hot early response to Renters’ Nation, the Dark Side of Dodd-Frank’s Impact on MH.
  • Ken Haynes Jr. sounds off on a recent media report.
  • AIA celebrates their 15th anniversary, kudos to them and check out their press release.
  • There are 2 inspirational/motivational articles.
  • Certainly not least for anyone who wants to close more sales, there are videos and an article on reputation management.

With no further adieu, let’s jump into this month’s new Featured Articles, Interviews and Reports.

Featured Articles and Reports for Vol. 6, No. 12, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How To Keep Peace and Harmony In Our MH Communities (at a low cost) 


Robert-Coldren-JD by Rob Coldren, Esq and Dan Rudderow, Esq.

The rule breaking tenant can be handled in many ways. Options include:

Read more…

 

• Water, Water, How Much Is That Water?
by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-
Any Californian who has picked up a newspaper, listened to the news, or not been a bonafide Rip Van Wrinkle, is aware that California is in the midst of a significant drought.

Read more…

 

FINANCING

 

• The Appraisal Rule – Six Weeks Report Card

By Lance Hull
LanceHull21stMortgageCorporationPostedMHProNews-com-55x55.jpgOn July 18th, 2015, the Higher-Priced Mortgage Loans (HPML) Appraisal Rule went into effect for our industry.

 

Read more…

 

• Answers to Questions About the New Appraisal Rule

by Darren Krolewski
darren-krolewski-vp-mhvillage-posted-manufactured-home-professional-news-mhpronews-com-55x55The following were answers provided to questions posed by MHProNews.com to DataComp about the new Appraisal rule implementation.

 

Read more…

 

• S. 682 Offers Possible Relief for Consumers Stranded by CFPB

by Bill Matchneer, JD
bill-matchneer-hud-manufactured-housing-division-cfpb-mhpronews-com-50x50Recent history has shown that the regulations designed to…

 

Read more…

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• 65th Annual Convention, Trade Show and Expo – New York Housing Association – Oct 8-12th, 2015 

by Nancy Geer

nancy-geer-new-york-housing-posted-manufactured-home-professional-news-mhpronews-com-50x50-We hope you are well. I have attached the event brochure for you reference. Please see the PDF that is attached.

Read more…

 

• I Can’t Be the Only One.

by Ken Haynes Jr
ken-haynes-jr-new-mexico-manufactured-housing-association-past-president-manufactured-housing-living-news-com55x55It literally drives me temporarily insane when I read or hear manufactured housing referred to by the media, by any other nomenclature than manufactured housing, or manufactured home.

 

Read more…

 

• AIA – Manufactured Housing Specialty Insurance Agents Alliance Celebrates its 15th Anniversary

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50Bellingham, WA August 25, 2015.

Read more…

 

• Renters’ Nation – Dark Side of Dodd-Frank, its Impact on Affordable Housing – what 38 hours and 25 minutes reveal 

by L. A. “Tony” Kovach


tony- kovachWe’ll let John Caron – whom we interviewed for this episode of 
Inside MH – tell you about his significant history in manufactured housing, MH Communities and in real estate investing in his own words.

Read more…

 

• Controversial Media Reports – The Guardian & KVUE – On-The-Record Interview with Frank Rolfe of Mobile Home University, MobileHomeParkStore, RV Horizons 

by L. A. “Tony” Kovach

tony- kovachOne of the most controversial figures in the MHC world today is Frank Rolfe.

Read more…

 

• Do People Research Manufactured Home Personalities, Companies and MH Industry Subjects? Yes! 

 by L. A. “Tony” Kovach

tony- kovachDo people research companies and people on MHLivingNews.com and MHProNews.com?

Read more…

 

• A Cup of Coffee with…Chris Parrish

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Parrish Manor).

Read more…

 

• A Cup of Coffee with…Dan Rinzema


a-cup-mhmsm-com1) 
Who, What and Where: (Your name and your formal title at MHVillage/DataComp)

Dan Rinzema, President and CEO, Datacomp Appraisal Systems, Inc. and MHVillage, Inc..

Read more…

 

MARKETING

 

• You Like Me, You Really Do Like Me!

by Wayne Coakley
WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-As you know, nowadays people search online before they buy just about anything.

 

Read more…

 

Matt Weaver, Campbell Caron Properties on IREM, Management, More! Inside MH Road Show Video 

 by Soheyla Kovach

s-k“Failure is Not an Option.”

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Living with Wisdom – 3 Tips for Today

by Tim Connor, CSP

tim-connor-mhmsm-comWisdom – the blending of – information, knowledge, experience, judgment, truth, reality, maturity – to achieve dreams, goals, life purpose, inner peace and happiness…

 

Read more…

 

• ZigOn Work

by Zig Ziglar

zig-ziglarOne of my favorite quips about work is this: Someone asked a worker how long he had been working for his company and he smilingly responded, “Ever since they threatened to fire me.”

Read more…

la-tony-kovach-latonykovach-com-

 

By L. A. ‘Tony’ Kovach.

Las Vegas = Lost Wages; Now that’s Marketing, Sales and Management! 

April 29th, 2014 No comments

Imagine a product or service where the majority are guaranteed to lose, by design.  Be it Vegas, Atlantic City, those reservation gaming centers, river boat casinos or your nearest state lottery, that's what gambling is.  

Yet billions of dollars change hands – daily – that's a powerful example of marketing, sales and systems management in action!  Might our industry learn something from the gambling – err, excuse me – they've been rebranding themselves as the gaming industry…

las-vegas-boulevard-panorama-wikicommons-posted-masthead-blog-mhpronews

…could we learn a thing or two from the folks who build those gleaming towers with their dazzling lights?

Wikipedia says,  “In 2007, gambling activities generated gross revenues (the difference between the total amounts wagered minus the funds or "winnings" returned to the players) of $92.27 billion in the United States.”

caesars-palace-las-vegas-wikicommons-posted-2014-manufactured-housing-institute-mhi-congress-and-expo-posted-masthead-blog-mhpronews

Those gleaming towers – such as Caesar's Palace, where the 2014 Manufactured Housing Institute (MHI) Congress and Expo is being held again this year – are paid for by “lost wages.” Yet, the gambling industry does such an amazing job of marketing, you might miss that fact completely!

Gambling is process oriented. There are,

  • security systems,
  • hiring,
  • training,
  • management systems,
  • rewards for high rollers,
  • systems for bringing travelers to gaming destinations cost-effectively,
  • CRM, metrics and
  • a whole panoply of ways to motivate, monitor, entice, protect and project all that is needed to get and keep millions coming to 'play.'

By comparison, doesn't our industry look to still be in a kind of marketing, sales and management infancy?

quick-facts-mhi-posted-manufactured-home-living-news-masthead-blog-mhpronews

We have a great industry! We offer an amazing array of products and services, from entry level shade and shelter homes to residential style manufactured homes to the modular mansions, suitable for the rich and famous. We have much to be proud about!

When we do our jobs well, we make people's lives better.

Which is a long way to introduce the various featured writers we have for our historic May 2014 issue!

We have suits, events, investment reports, marketing, sales, management, image building videos and inspirational featured articles all listed below.

Every one of these offers insights for those like you who are here to learn more so you can earn more by serving the public better.

Then there's our legendary exclusive interview – A Cup of Coffee with…Jim Clayton – and as you listen to Jim talk about success, processes and so much more, please think about the systems noted above in the gaming industry.

Then think about the processes needed for success needed for you, your business, location(s) and association(s).

a-cup-of-coffee-with-jim-clayton2-masthead-blog-mhpronews-manufactured-housing-pro-news

We bring you these monthly featured articles as the building blocks for a successful career.

As you read and view the Jim Clayton interview, think about all the keys to success he speaks about. We are so pleased to bring you this interview, with my thanks to Mr. Clayton, Kevin Kimzey and Tori Watson at Clayton Bank and the fine folks at ManufacturedHomes.com who did the video work.

As you savor this video and read the interview – the two are different, so you'll want to catch both – kindly consider the many lessons Jim is sharing that could move you, your team and organization ahead.

Then, look again at all that we share here daily, weekly and monthly. We do it with the goal of making you and your colleagues better informed and equipped to advance in your career.

a-cup-of-coffee-with-jim-clayton-masthead-blog-mhpronews-manufactured-housing-pro-news

Jim also speaks about the benefits of pulling together to achieve goals. The gaming industry does it. The RV Industry does it, and so do products and services of so many different types, we surely can do it ever better in manufactured housing too.

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo

mhmarketingsalesmanagement-logo-mhpronews-com-pre

In fact, thanks to the authors, sponsors and associations who make this place possible – together – we've started that process too.

With no further adieu, dive into the factory built home industry's leading line up of Innovation, Information and Inspiration for Industry Professionals.

Here below – starting a bit early! – is our big May line up of Featured Articles.

Featured Articles and Reports for Vol. 5, No. 8, 2014

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• 55 and Older Mobile Home Park Rule Enforcement

by C. William Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-

A recent Hart King case result proved why it's essential to have clear, properly documented rules in your park. Partner, Robert Williamson, completed a six day jury trial which arose out of a mobile home park faithfully implementing its 55 and older residency requirement.

Read more…

 

• The Bad Seed can impact Manufactured Housing

by Nadeen Green, JD

nadeen-green-50

 

I vividly remember from my childhood the movie “The Bad Seed” starring Patty McCormick as a child sociopath, capable of much evil. It was a well-crafted story, despite the censorship of the times, and quite impactful on me.

Read more…

 

• Are Your Residents in Manufactured Home Communities Growing Pot?

by Kurt Kelley, JD

kurt kelly american insurance agency aia 50x50-2Recently, a California landlord was hit with a surprise electric bill for $140,000. Apparently, a tenant of the landlord had bypassed the electrical meter and was stealing electricity.

Read more…

 

• Do Those Waivers and Releases Really Work?

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50It’s not unusual to walk into a diner and see a sign that says, “Not Responsible for Accidents.” Does this really protect the restaurant owner? Are we so litigious now now that everyone needs one of these signs posted?

Read more…

 

• What Does $550,000,000.00 Buy Today?

by Rick Rand

richard-rand-50-50You read correctly; Five Hundred and Fifty Million Dollars! In one case that money buys a National Basketball League Team who finished their season with 15 wins and 67 losses.

Read more…

 

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS


• A Cup of Coffee with…Jim Clayton

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Clayton Bank).

James L. Clayton, Chairman, Clayton Bank and Trust,  Chairman of American City Bank, Tullahoma, TN
Chairman of Clayton Foundation 

Read more…

 

• Donald Trump, Investors re Manufactured Homes and Communities

by L. A. 'Tony' Kovach

tony-kovach-2-50

We have a few sources in the MH ranks that insist that Donald Trump has already invested in our industry. In contrast, a Trump Organization VP tells MHProNews they're “not in that sector;'” repeating that statement even after the evidence that Trump is 'in' MH was described to said corporate spokesperson, who asked not to be named.

Read more…

 

• ManufacturedHomes.com, MHProNews.com and Manufactured Housing's 2014 Spring Video Festival! 

by Brad Nelms and L. A. "Tony" Kovach

brad-nelms-manufacturedhomes-com-posted-mhpronews-com-50x50If a picture speaks a thousand words, then moving and talking pictures – videos – speak even more! Check out this Spring 2014 Video Festival of Factory-Built Home Videos, courtesy of ManufacturedHomes.com, including some of the video interviews done in association with MHProNews.com.

Read more…

 

• Post-Easter Brings Hope and a Public Manufactured Home Show!

by Andrea Reichman

andrea-reichman-posted-on-mhpronews-com-50x50It has been a long winter here in Ohio, but Spring is finally here.  This year the change in season is especially important because Spring is about Hope. 

Read more…

 

• Developing the Positive, Academic View of Manufactured Housing and Influencing Public Perceptions

by Lisa Tyler

lisa-tyler-walden-university-posted-manufactured-home-professional-news-mhpronews-com-50x50-Manufactured housing represents an affordable choice for low and moderate income families (Kolodinsky & Roche, 2009) and offers a potential solution to the affordable housing crisis (Dawkins & Koebel, 2010).

Read more…

 

 

MANAGEMENT

 

• Do you need to recharge your battery?

by Tim Connor

tim-connor-50

Few people can go a hundred miles an hour – day after day after day – without a break of some kind. I don’t care how invincible you think you are, sooner or later we all need to step away from the plate and take a new perspective and get a different view of our life, career, day, year or whatever.

Read more…

 

MARKETING

 

• Back to Basics – How To Create A Marketing Plan For Your Manufactured Home Business or Organization 

by Joe Karns

joe-karns-head-hot-50x50-posted-mhpronews-com-

With all of the great new ways there are to market your business within today's digital world, many business owners often lose sight of their core marketing plan.

Read more…

 

SALES


• What are you doing different in 2014?

 

by Tim Connor, CSP

tim-connor-50

What can a lost sale cost you in sales revenue and personal income? Do you want to sell more factory built homes, or deliver more products and services in 2014 than you did in 2013?

Read more…

 

• Customer Lifetime Value, Part 1 – Upsells & Resells 

by Scott Stroud

scott-stroud-50

A friend of mine, a well-known sales trainer, purchased a brand new home sometime back and told me of his experience. The purchase went smoothly, but upon moving in my friend was ready to add some features to his new home – a pool and pool house; a garage; some landscaping; finishing the basement.

Read more…

 

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Suits, ELS Judgment, “Lost Wages,” Manufactured Housing’s Greenback Boogie

April 27th, 2014 No comments

Incoming calls and messages from pros like you are invaluable to our MH Industry supporting mission. This week is a great case in point. ELS and that huge judgment ought to be front page news for almost all in our industry. Why is it that it has been only a whimper in MH publishing – or has gone unmentioned – everywhere but here?

We've had it on page one, twice, in a matter of days.

A respected law firm has promised us expert commentary on the ELS case. Even if you are not in the Manufactured Home Communities (sadly, aka; 'mobile home parks') sector, this matters to you. Please stay tuned for that legal-perspective report.

we-are-strongly-motivated-to-protect-the-property-line-sam-zell-chairman-equitylifestyle-els-postedmasthead-mhpronews0com-all0rights-reserved

Protecting Private Property Rights

Last October, Sam Zell made a point that some understood well, while many others never heard it or perhaps missed the meaning. "We are strongly motivated to protect the property line."

In "occupy wall street" kinds of circles, there is an ongoing push to erase the property line. When similar thinking was successfully pressed in Russia in 1917, the Bolshevik revolution brought Vladimir Lenin, Leon Trotsky and company into power. Not only was property seized, but

  • blood flowed,
  • the Russian people got poorer,
  • the stage for World War II and
  • the Cold War was set
  • and much evil resulted.

Which is why, from time to time, we call your attention to the radix – the root cause of issues – instead of only the surface or immediate challenges that face us all.

Are you a home owner?

Business owner?

Have a car, savings or other valuables?

Do you like your stuff? Then you too should be motivated to protect the property line.

Suits

I'm doing a mental check list, and no less than three suits – in this case, "suits" meaning an "attorney" – will be featured in our upcoming May issue.

Each of those suits – or attorneys – who grace our pages are trying to help you protect your business, career or in a sense, your "property line." This month too, we have an interview with a Suit, respected DJ Pendleton, on our home page, along with articles from attorneys:

And earlier in 2014, we've had Rob Coldren, Elizabeth Birch or Kurt Kelley among so many others. We want you to be informed – yes, you still need your own legal counsel – but sometimes you have to read an article like those linked above, to even know that an issue exists that may impact you and your business.

It's important if you want to protect YOUR property line.

Other kinds of Suits

A suit is also the term for a legal action, a law suit or lawsuit. William Shakespeare taught the value of injecting humor or levity into drama, and drama into comedy.

With that in mind, let me mention what millions think is a pretty cool TV cable show, Suits. For an attorney, no doubt much of it would fall into the realm of fantasy.

But the Machiavellian plot lines in Suits their twists and turns – reminds me of certain elements within the ranks of our great industry. So it is truly entertaining. ;-)

Ima Robot wrote the theme song used for Suits, called the “Greenback Boogie,” check out the lyrics.

See the money wanna stay,
For your meal
Get another piece of pie,
For your wife
Everybody wanna know,
How it feel
Everybody wanna see,
What it's like
I'll even eat a bean pie,
I don't mind
Me and Missy is so early busy busy makin' money
Allright
All step back, I'm 'bout to dance
The greenback boogie.

On the video clip, the YouTube poster notes: The bottom subtitles are the (supposed) correct version of the lyrics. I just put my subtitled version of the what (i thought) I heard on the top part of it.

Manufactured Housing's Greenback Boogie

Life is fluid, not static. Your income, property or wealth is going up or down. Whatever it is you do, you are into some aspect ofbag-cash-padlocked-manufactured-home-living-news-A the greenback boogie.

We want to protect your current wealth, and also to show you how to access more of it.

The purpose of this site is precisely to help pro's stay informed, inspired and to help you navigate hurdles while encouraging ways to maximize MH Opportunities. Information can protect or promote your advancement towards more greenbacks.

Going to Congress and Expo? While you are in Lost Wages

Odds are excellent you won't find me at the tables in Vegas this week. We will be doing some video interviews and other work, with pros like you. Want to join in? Learn more here.

image-branding-marketing-videos-mhi-congress-expo-2014-manufactured-housing-mhpronews0com

Merry Month of May

We are thinking about launching the May issue a bit early. Be it on time or early, watch for it, please. Thanks to the fine work of our colleagues at ManufacturedHomes.com, we will bring you A Cup of Coffee with…Jim Clayton.

a-cup-of-coffee-with-jim-clayton-masthead-blog-mhpronews-manufactured-housing-pro-news

As always, there will be far more featured articles, news, tips and views pros can use to share in May!

If we do launch the May Featured Articles early, we may also do our emailed news updates earlier this week too. If you aren't yet signed up, ouch! Do what thousands of others have, you should get it too at

email_icon_wikicommons-posted-mhpronews-comMHProNews.com/subscribe

While our service is free, many find it is priceless and time-saving way to keep up with industry news, tips, trends, views and events. There is nothing else in MH nearly so robust, part of why you made us Number 1. To you and all who make this possible, Thank you.

What we do is synergistic. We need you, and as an ever-growing number realize, you need the kind of balanced trade publishing found on the thousands of timely pages found at MHProNews.com. Help us, help you advance the cause of our industry!

See you in Vegas, where we can do the manufactured housing's greenback boogie. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Exclusives! Sam Zell, Terry Decio and Barry Noffsinger headlining Manufactured Housing Pro News in November 2013

November 2nd, 2013 No comments

What a November! Our 18 Featured Article line up are headlined by:

  • Equity Lifestyle's Chairman Sam Zell,
  • Skyline Corporation's Terry Decio and
  • San Antonio Credit Union/CU Factory Built Lending's Barry Noffsinger

these alone are a treasure trove of exclusives that should make any manufactured housing trade media publisher's readers savor with delight!

You'll find those articles linked below, enjoy.

To mimic a Ronco commercial, "But wait! That's not all!" You will also find:

  • Technology – cautions and safeguards against your email being hacked PLUS how to get free, sales building, CRM service/software.
  • Legal – protect your proprietary info PLUS a cautionary tale on smokers in MHCs.

  • Events – 5 industry pros sound off on the fast approaching 2014 Louisville Show PLUS an attendees recap of the recent MHI's 2013 NCC Fall Leadership Forum.
  • DF Finance Reform advances – get the latest, from a grass roots pro, right here!

  • WOW! Community Promotion – a veteran MHC ACM gives tips you won't read anywhere else.
  • Sales – more sales building tips from a pro that you'll find no where else in the MH trade publishing world.
  • Management – ditto the above, but this time, for management!
  • Marketing – a respected pro shares insights to help you grow PLUS how to position yourself as a leader in your market.
  • Grab Another Cuppa! Get the run down on each in our series of popular, exclusive interviews through the years.

  • Professional, Inspirational and Industry Growth – the kind of news, tips, views and objective analysis you will find no where else in MH, but right here on MHProNews.

How to Easily keep up with the Industry News, Tips and Views Pros Can Use

A periodic question we get is, 'Tony, you put out tons of information every week, plus your monthly featured articles, daily business news, special Industry in Focus Reports etc.. Is there an easy way for me to track it all?'

Yes! You can sign up for our industry leading, FREE twice weekly emailed updates. Our updates allow you to scroll all the headlines and categories of our latest articles, since the last update, plus include all of the Featured Articles for the month. You can pick what you'd like to read next in a matter of seconds. Sign up free, at this link here.

mhpronews.com/subscribe

With no further adieu, here is ALL of our 18 Featured Articles for November 2013.

Featured Articles and Reports for Vol. 5, No. 2, 2013

Alphabetically by Category


COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• Protecting Your Intellectual Property Before a Key Employee Leaves

by David Christopher Baker, Esq.

david-baker-hk&c-law-ca-posted-manufacturedhousing-pronews-mhpronews-.60x60The departure of a key employee, whether on good terms or bad, can be a stressful time for any management company. There are a myriad of issues to address including such things as severance packages, COBRA benefits and the transition of open matters to continuing employees.

 

Read more…

 

• Where there is smoke…

by Nadeen Green, JD

nadeen-green-50

 

there is a request for reasonable accommodation. And it never, ever ceases to amaze me the situations that are faced by providers when it comes to fair housing issues.

Read more…

 

• Promoting Your Community “Spread word of your community with deed and thought . . .” (WOW!)

by Chrissy Jackson, ACM

chrissy-jackson(8).jpegCivic Involvement . . .Some community owners encourage their employees to participate in civic activities within the surrounding business area. Others don’t want their employees spending any time on anything that which is not immediately measurable in terms of increased occupancy, decreased receivables, or property enhancement.

Read more…

 

• How Our Email System Got Hacked, and how you can avoid or limit your exposure to identity thieves too

by Kurt Kelley, JD

kurt-kelly-posted-on-mhpronews(1).jpgRecently, one of our employees received an email from a valued client. The email said that important information was attached and to open the attached weblink to retrieve it.

 

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

 

• 16 Legislative Days Remain in 2013 to Pass MH Lending Reform

by Mark Bowersox

mark-bowersox-indiana-manufactured-housing-association-rvic-posted-mhpronews-com50x50-(1).jpg

 

From November 1 through the end of the calendar year the United States House of Representatives has just 16 "in-session" days on it’s calendar.  That's just 16 working days to push HR 1779, the "Preserving Access to Manufactured Housing Act" that would amend the yet-to-take-effect Dodd-Frank regulations. 

Read more…

 

• A Cup of Coffee with…Terry Decio

coffee-50

1) Who, What and Where: (Your name and your formal title at Skyline).

Terry Decio, Vice President of Sales and Marketing of factory built housing and recreational vehicles.

Read more…

 

• Want another Cup of Coffee

by L. A. "Tony" Kovach

tony kovach mhpronewsSince we began the wildly popular exclusive interview series, dubbed A Cup of Coffee with…, we've done some 27 interviews in all. We've also started on our public/consumer focused website a companion interview series, called A Breakfast with.., so far, we've done 3 of those interviews.

Read more…

 

• Sam Zell says “Our Way of Life is Very Much Threatened”

by L. A. "Tony" Kovach

Tony Kovach mhpronewsThe very accurate headline should not be construed by readers as a signal that investors, owners or professionals should head for the bunkers. From time-to-time legendary real estate investor and entrepreneur, Samuel “Sam” Zell, sounds a much needed call for action to protect our way of life.

Read more…

 

• Is Manufactured Housing Succeeding in-spite of Ourselves?

by L. A. "Tony" Kovach

Tony Kovach MHProNewsOne of the many memorable comments made at MHI's National Communities Council (NCC) inaugural 2013 Fall Leadership Forum was made by MHC veteran Don Westphal.

 

Read more…

 

 Pay the People

by Scott Mastley

scott-mastley-mhpronews(1).jpgOne of our most prolific payroll specialists often ends hallway conversations by saying, "I've got to pay the people." She doesn't have time to chat. She knows that nothing comes before payroll.

 

Read more…

• A Cup of Coffee with…Barry Noffsinger

 

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at CU Factory Built Lending and where your company and you are based).

Barry Noffsinger, Sales and Marketing Manager. 2640 Idlewood Drive, Lexington, KY 40513, (859)797-4002 bnoffsinger@sacu.com .

Read more…


Attendee recap of the Building a Vision for the Future, NCC 2013 Fall Leadership Forum

by Richard J. "Rick" Rand

richard-rand-50-50

The NCC Fall Leadership Forum: “Building a Vision For The Future” was held on October 16-18 in Chicago. First and foremost, kudos to my very good friend Jenny Hodge.

Read more…

 

• Attendee Registration Open for a Sold Out Louisville Manufactured Housing Show!

by Ron Thomas, Sr.

ron thomas sr 50x53

“There are two words that describe model home show floor space and exhibitor booth space for the 2014 Louisville Show. Sold out! In fact, floor space has been sold out for weeks and the booth space just did too.

 

Read more…

 

MANAGEMENT


• Time to re-invent or transition your MH Business?

by Tim Connor

tim-connor-50

Over the years I have worked with a number of factory-built housing and construction organizations who for whatever reasons, decided that the organization needed to re-invent itself in order to remain a competitive and profitable enterprise in the marketplace.

Read more…

 

MARKETING


 

• Get Organized – Best Free CRM for Small Business Free CRM System vs Paid Systems – What's the difference?

by Joe Karns

joe-karns-head-hot-50x50-posted-mhpronews-com-

Whether you're a small business owner or even just someone looking to get all of your contacts and sales efforts organized then you've likely already heard of and/or have already tried to implement a CRM (Customer Relationship Manager) system of some kind.

Read more…

 

• Are We Ready for Green? How to Position Yourself as a Leader

by Scott Stroud

scott-stroud-50

 

 

There’s no question that ‘green’ is the color of the day.  Manufacturers from every industry – from appliances to decking products – are touting their ‘greenness’ as a way to differentiate themselves from other products and get an advantage over their competitors.

Read more…

 

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• ZigOn Evolution vs. Creationism (Part 2)

by Zig Ziglar

zig-ziglar-50

As a businessman and along with most people in this world of ours, I believe in doing what works, provided it does not override the rights of other people.

Read more…

 

 

SALES

 

• Creating a favorable impression

by Tim Connor, CSP

tim-connor-50

There is an old saying – “you never get a second chance to make a first impression.” I don’t really know whether it is true or not. Many old clichés have a way of hanging around for years and people seldom question them.

Read more…

 

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach