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Posts Tagged ‘L. A. ‘Tony’ Kovach’

Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

April 11th, 2018 No comments

ManufaturedHousingIndustryHappyHomeOwnersGoodProfessionalActorsHonorablePeopleMastheadCommentaryMHProNews550

Executive summary. To solve a problem, to tap an opportunity, one must discover the root causes and address those core issues.

 

There are numerous untold stories in the manufactured housing industry.  

The common stories read and seen in mainstream news tend to leave the uninformed with the impression that manufactured home owners got a raw deal and are routinely troubled by bad actors in this industry.

Bad actors and raw deals exist, but they are the exception to the rule.

 Kitchen-dining-living-room-kabco-tunica-show-32x70-manufactured-home-living-news-comMastheadMHProNews

 

Positive, Routinely Untold Manufactured Home Stories

The routinely untold story is that millions of manufactured home owners love their homes. The majority of people love their community, if the live in a land lease.

Manufactured homes can exist wide by side with conventional housing, and with the proper installation, strangers don’t even realize it.

We’ve interviewed owners of true mobile homes, that may be able to buy nothing more, and they love their home. We’ve interviewed millionaires who love their manufactured homes.  Then there are all those in between. We’ve also interviewed pros from small companies to the corporate giants.  The majority of all of these are just good, honorable people.

There is no doubt that there are so-called ‘bad actors’ among the ranks of those working in manufactured housing. But they exist in other professions too. They are the exception that demonstrates that most others in MHVille are honorable people, striving to make an honest living.

Thousands of the industry’s professionals were beat down badly following the slide from the industry’s most recent high in 1998.

That meant there was a need in 2009 to bring a positive energy back into manufactured housing.

TheManufacturedHomeIndustryItsTooGoodToBeTrueThatsAPhenonenonRonThomasSrRonaHomesPriorLouisvilleShowChairman

As RV MH Hall of Fame inductee Ron Thomas, Sr. said in those days, ‘we need a new baseline to measure from.’

Thomas, for those who know him, is a can do type. He looks for solutions. He’s an optimist.  He has joy in his heart, and a love for this industry.

From Entry Level to Elegant – Inside Look at the Louisville Manufactured Housing Show

RonThomasSrManufacturedHomeLivingNewsMastheadManufacturedHomeIndustryCommentaryMHProNews

Optimism and “can do” were necessary in the days when the industry canceled the Louisville Manufactured Housing Show in 2010 – the first time that occurred in its 5 decade run. 

What some today forget, is that in 2010, the show had been sliding backward for years. It was thought the show was dead, never to return.

We proudly played a part in the shows recovery and did so for many years. The kind messages of thanks from industry pros involved with the show are a reminder of what is real.

We too are manufactured home optimists. We too are believers in this MH Industry.

The industry is now years into its recovery. It is no longer about happy talk, as pleasant as that is.  It MUST be about reminder of our industry’s GREATNESS and POTENTIAL again. MH Pros and investors must recall or learn about our industry’s “Glory Days.”

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

It must also accept that most homeowners are happy about their home.

On ManufacturedHomeLivingNews.com, for years the effort has been to spotlight the good news about manufactured homes.

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The MHLivingNews home page on 4.11.2018 https://www.manufacturedhomelivingnews.com/

It was the industry’s first and still primary vehicle of its type for a reality based story.  There has always been promotion of individual businesses and communities. There has been some periodic efforts at image building in places, such as the Northwest Pride campaign, or events in California.

There are several state associations, retailers, or groups today that take homes to home shows, for crowds of everyday people to experience.

All of those are necessary and good.

But the statistics tell an MH realist that it isn’t enough. The following are a slam, they are reality checks.  Clayton produces slick videos.  Some have hundreds of thousands of views. Millions of views total, millions of contacts with possible consumers. Yet last year, Clayton only did a total of some 48,000 homes sold. 

The same is true at MHVillage, which has Dan, Darren, Dawn and company – very pleasant and intelligent people, all.  At Tunica, Darren Krolewski said publicly and privately the following.  They had some 25,000,000 unique visitors last year.  About $3 Billion in total home sales, of about 80,000 new and used homes. 

Impressive. 

NumberNewHousesSoldInUS1995to2016DailyBusinessNewsMHProNews

Just the FACT$

Or is it?  Doesn’t it hide facts that should trouble the industry?  80,000 sales means the average home sold was $37,500.  That’s typically a use home, relatively small numbers of new homes are being sold there. Divide 25,000,000 by 80,000 = 0.0032.  That means, less than 1/3 of 1 percent of visitors are pulling the trigger.

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1/3 of 1 percent of MHVillage visitors are buying. The average sales price is $37,500, using Darren’s talking points. That means few new home sales, and low conversion rates. Don’t get me wrong, good for MHVillage. But objectively seen, it’s yet another warning sign for the industry. At the heart of this, our research shows the issue is educational…it’s the inaccurate perceptions. It’s image.

If you went into the CNBC Shark Tank with the industry’s statistical breakdown of low – 1/3 of 1 percent conversions of leads – those investor sharks would laugh the presenters out of the room.

There is clearly missing pieces to the industry’s recovery.

That’s reality. Two analogies.

  As an optimist who doesn’t quit, I don’t walk into the rain without an umbrella.

  You don’t listen to a doctor tell you that the tests reveal that you have cancer, and then hope it will go away.

The wise optimist is reality based, goal and solution oriented.

ExecutiveSummaryToSolveProblemTapOpportunityOneMustDiscoverRootCausesAddressCoreIssuesMastheadManufacturedHousingIndustryCommentaryMHProNews

 

Tony…the industry hasn’t done jack sh-t when it comes to image…”

The above was part of a longer message from a successful and well known retailer.  The industry veteran went on to say how glad he is that we are trying to do something about the image of the industry.

Without credibility, there is no story telling-worth it’s salt.

Even though mainstream media is often doubted and disliked, there are some reports that ring true for Americans.

Frank Rolfe admits to violating his own premise that the nomenclature about manufactured homes needs to change.

 

 

That said, Rolfe’s correct in saying that most Americans have no clue about manufactured homes today. Their image is based upon 8 Mile, or the Trailer Park Boys, or the local news reports.

That’s reality. Savvy, goal and solution oriented pros must deal with it.

 

 

The solution is both simple and nuanced.

  The truth must be presented.

  The falsehoods must be refuted.

  Where they exist, real problems must be addressed.

That isn’t done with one video, or one story. It’s not done by pretty pictures or even slick 3D productions. Don’t get me wrong! Those can help.

NewExistingHomeSalesDailyBusinessNewsMastheadManufacturedHousingIndustryCommentaryMHProNews

Existing home sales have pushed beyond 5.5 million units a year. New conventional, site built sales are moving toward 600,000 single family homes.  That’s not counting multi-family housing construction. 

But so long as most people believe that manufactured homes are made out of cheap materials – or are as a regional news source said recently “wobbly boxes” – people will suspect that its lipstick on a pig.

That’s not negative. It’s reality.

When the Louisville Show turned to us for help with marketing their event, we delivered.

Others who have worked with us, know that we deliver.

There are voices in the industry who years ago worked to undermine what we are trying to do. You have to ask, why?

That was long before we began to spotlight internal industry issues. So you can’t say they retaliated for something. It was long after that began that those fact checks of internal industry claims began.  By the way, those fact check stories have helped spur certain organizations to act better; not well, but better. We’re proud of our part in that effort to advance the industry.

But the entire time, we’ve kept up the good news of manufactured housing reports on MHLivingNews.com.  MHProNews provides the facts industry pros must have to navigate reality, not fantasy land.

There is nothing else in MHVille like this dynamic duo.

That’s true in part because third party media interviews real people, and we as trade media let those people speak in an interview setting.

We’ve done the field tests. That works at the local level.  And the local level is what matters for the majority of industry professionals.

There is more to what we do than just interviews.

But the point is this. Those who undermine what we’ve done for years, are arguably undermining the industry’s more robust recovery.  The ones who praised us, did they stop and turn because we threatened some unstated plan to slow walk growth and recovery for independent businesses? 

 

 

Attacking the Industry

Attacking us, is an indirect attack on the interests of the majority of independents in MHVille.

But the heart of the Masthead message today is this. Without going to the root causes of what keeps qualified buyers from purchasing a manufactured home, there will only be slow growth and more of the same

When 8.3 million affordable housing units are needed in the U.S., there is no good reason for manufactured homes not to be selling far better.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews-666x768

Modular Sellers? Smell the Coffee…

Modular sellers? Wake up. HUD code homes are still outselling MODs.  Both have their place. But so long as mod sellers sell against HUDs, that’s counterproductive too.  Most of the public doesn’t get it.  HUDs and MODs should work together.  By the way, I do think that the modular industry is arguably doing a better job than the HUD Code industry at education. But pros must understand, to the typical prospect, they are all coming out of a factory.

We have a great story, millions of them, actually. The factory built home industry has to grasp that rah rah was needed in 2009-2010, even in 2011.  But as the industry recovered its footing and self-confidence, the next phase became necessary.

One must do reality checks, and act based upon optimistic-realism. One needs a “can do” professional system that works.

Everything else is just a pipe dream. Can do, honest reality, is the ticket. ## (News, analysis and commentary.)

Related Reports:

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

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To provide a News Tips and/or Commentary, click this link.  Please note if comments are on-or-off the record, thank you.

Marketing, Web, Video, Consulting, Recruiting and Training Resources

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

That’s Debatable – Affordable Housing, Manufactured Homes, Trillion$ Await

December 16th, 2017 No comments

It was 15 years ago, but back then, MHI was correct to quote Harvard’s Eric Belsky.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNewsWhat happened to Belsky’s prediction, that kept manufactured housing from reaching its promised potential?

That’s debatable.

ThatsDebatableAffordableHousingManufacturedHomesTrillionsAwaitMastheadIndustryCommentaryMHProNews

 

We outlined in a cross-referenced, fact-based analysis and commentary part of what allegedly happened to the then-and-now potential for federally regulated, HUD Code manufactured homes to meet America’s affordable housing needs in the “Smoking Gun” report linked below.

4 Sentence Executive Summary of “Smoking Gun

Warren Buffett’s customary reading and research led Berkshire-Hathaway to buy up Clayton Homes, Vanderbilt, 21st, Oakwood, and other manufactured home connected businesses.  Using MHI as a chosen vehicle, they took a series of steps that arguably benefited their operations, often at the expense of numerous others.

Want evidence and reasoning to support that claim?

—> See the 21st Mortgage Corporation document -part of the “Smoking Gun” report and analysis – linked above.

Warren Buffett’s Famous “Perverse” Quote, Applied to Manufactured Housing

In “Perverse,” 3 Buffett Quotes are applied to manufactured housing.  ExecSummary? ‘He doesn’t think the industry will change, so he’ll win?’

WarrenBuffettQuotesPeverseEasyThingsDifficultChainsHabitLearnFromHistoryPeopleDontLearnFromHistoryManufacturedHousingMHI-MHProNews

“Perverse”–Warren Buffett-Dodd-Frank, CFPB, Manufactured Housing, Loans, Independent Businesses Fact Check$

We looked recently at what Buffett and his successor fear.  ExecSummary? A breakup.

Who Will Replace Warren Buffett at Berkshire Hathaway? Expert Insights, Video & Manufactured Home Industry Outlook

We’ve also spotlighted the growing signals from the Trump Administration that the 45th president is eyeing anti-trust – read anti-monopoly – actions.

Based on prior reports on what Buffett fears – a Berkshire Hathaway breakup – is there any reason to think that Buffet’s empire – including Clayton – isn’t in the president’s cross-hairs?

President Raises the M-Word, “Monopoly,” Plus Manufactured Housing Industry Market Update$

The time to discover and debate replacing the Manufactured Housing Institute, should be engaged in now.

A third-party report on that subject is teed up from the Daily Business News item, linked below.

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

You can find the Manufactured Housing Association for Regulatory Reform’s (MHARR) detailed report on the need for a post-production association, linked below.

http://mhpronews.com/industry-news/mharr-news/mharr-releases-study-recommending-independent-collective-representation-for-post-production-sector

MH Debates, Discussions and…

At Tunica in 2017, we invited the Manufactured Housing Institute (MHI) to join the discussion – debate, if you will – the issue of media engagement, and their (in)effectiveness in that realm.  MHI’s PR person ducked out.

Frank Rolfe said yes.

That led to the following.

Frank Rolfe: Pressured into Silence? Manufactured Housing Industry, and Journalism

At Deadwood in 2017, Rick Robinson had the perfect opportunity to prove in front of dozens of industry professionals why what they’ve done is so brilliant, and why MHARR, this writer, MHProNews and other critics of theirs are all so wrong.

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Robinson ducked in front of dozens.

I’m inviting – challenging MHI – to a public debate/discussion at Louisville, to be video recorded.  Video would allow the entire industry – and all other interested parties – to see and learn from the discussion/debate.

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MHI’s own actions convinced me of several things.

Line those actions up – using Marty Lavin’s logic – with the money.  Doesn’t it lead you to the same places that Dems and Republicans alike have discovered about Berkshire Hathaway/Clayton Homes/VMF/21st hold over MHI, and the industry?

FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNew

Marty Lavin Lashes the Manufactured Housing Institute’s (MHI) Latest Initiative

Debate is useful.

Scholars, and thinkers debate.

Business and investment professionals in their board rooms debate.

Politicians (sort of) debate.

Let’s be blunt. MHI to date has lacked the confidence to debate their true performance. They’ve had other opportunities. Do they really want the industry to starkly see what has been taking place in recent years? Would it embarrass them, and their string pullers? “We Provide, You Decide.” ©

Why not a great debate on the trillions in opportunities that could flow to factory-home builders, much of it to HUD Code builders?

NAR’s Yun – No Quick Fixes Spell$ Manufactured Housing Opportunitie$

The Yun Report demonstrates what we’ve said for years. There are trillions in opportunities in MH, but only for those willing to step out of the chains of the past into the bright opportunities of tomorrow.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

That will be a focus on the next, popular – Monday Morning Sales Meeting.

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In some 600 words, you now have a link-laced snapshot of what third-parties and this writer believes is the truth is about the manufactured housing industry potential.  What successful pros are doing to grow at significantly faster rate than Clayton and Cavco.

WarrenBuffettQuotesPeverseEasyThingsDifficultChainsHabitLearnFromHistoryPeopleDontLearnFromHistoryManufacturedHousingMHI-MHProNews

You also now know what Mr. Buffett is counting on – inaction – that keeps most of the industry from enjoying the fruits of those opportunities.

Trends in MH Communities, Impacting Producers; Looming Crash?

Failure to act, will have consequences for still more independent producers, retailers and communities, as the link above demonstrates.

MHI?  Louisville Debate date/time, please?

How about the afternoon before the event begins? “We Provide, You Decide.” ## (Editorial commentary, analysis, opinion, news, fact-checks, manufactured housing.)

LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

L. A. “Tony” Kovach presenting to a packed house.

L. A. “Tony” Kovach 
MHLivingNews.com
 MHProNews.com |
Office 863-213-4090 |


Whether you think you can or whether you think you can’t, you’re right. “
– Henry Ford

 

Amazing MH Insider Insights, Manufactured Housing Industry Executives, Professionals Only

November 26th, 2017 No comments

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Let’s share these cartoons for today.

ManufacturedHousingIndustryInsightsManufacturedHousingInstituteMHICartoonMastheadCommentarySatireMHProNewsLifeStyleFactoryHomesLLC

Step right up, and click that next MHI email to send that next MHI requested message to Congress! Never mind that after more than 5 years, and millions of dollars spent, it hasn’t worked yet…

 

RichardCordrayLeavingCFPBManufacturedHousingIndustryCartoonSatireDailyBusinessNewsMHProNews

TK note, sad to say, I bought the MHI line for a while too. Sometimes waking up, and breaking up, is hard to do.

 

MHIEmeraldCityOzManufacturedHousingIndustryManufacturedHousingInstituteMHIhumorsatireparodyMHProNewsIs it time to wake up, and get real?

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This graphic above is the bottom line of MHI leadership at a glance. Image credits: Ross Kinzler – Wisconsin Housing Alliance. IMHO, it need not be construed as Kinzler’s or the WHA’s.

Ready for a cool change?

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Is it time to join and lead in YOUR local market, through the Manufactured Housing Revolution?!

YouDontHaveToBeEinsteinMHIManufacturedHousingRevolutionMHProNews

 

For the more serious side of recent MH Industry news, you can check out the latest in our evolving Manufactured Housing Industry Headline News, Sunday Morning Review, at the link below.

Manufactured Housing Industry Headline News 11.19.2016 to 11.26.2017 – Sunday Morning Weekly Review

Be sure to check out the Monday Morning Sales Meeting, which will be published before dawn on the Daily Business News blog, which you can access from the home page of MHProNews.

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultExperts

See what others say via the video below, or on LinkedIn.

ManufacturedHousingRevolutionEmailContact8326891729

Tony@MHMSM.com  832-689-1729.

No one else has stepped up to the plate lately on creating a post-production organization that promotes honest, ethical operation like yours, locally. It’s time for common sense solutions, and practical bottom line action.

PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews

We Provide, You Decide.” © (Cartoon, satire, parody, analysis, commentary and SOLUTIONS.)

By L. A. “Tony” Kovach.

Tony@MHMSM.com  Or Call 10 to Noon, ET. and 1 PM to 4 PM ET @ 832-689-1729.

For business building professional services, click here to learn more.

Awful, Awesome August 2017 in MHVille

August 18th, 2017 No comments

Birth is a messy, painful process.

In order for the joy of new life to occur, there is first blood, sweat, and tears.

The same is true for our nation, and for the rebirth of our manufactured home industry.

AwfulAwesomeAugust2017inMHVille

New life doesn’t come without breaking shells. MHProNews/Pixabay.

Billionaires and millionaires own and love their manufactured homes.

  • From those of modest means,
  • to the middle class,
  • to frugal millionaires and billionaires,

this is the form of housing that has, can, and will transform lives for the better.

NewBirthManufacturedHousingIndustryCommentaryMastheadTonyKovachMHProNews

New Life! Sacrifice. Pain. Cost. Beautiful results.

That said, there are various forces at work that would love to abort or slow walk manufactured housing. If they can’t achieve that, they would like to restrict the industry in as many ways as possible.

  • Ignorance,
  • Apathy,
  • Greed,
  • History,
  • Prejudice,
  • Monopolists…

…there are a variety of forces inside and outside of our great industry that are at work.

BirthMessyGraphicStockMastheadBlogMHProNews

Birth and rebirth are both messy, yet beautiful. One should not expect it to be otherwise. Progress and life both comes at a cost.

MHProNews – plus our MHLivingNews.com sister site – launched with a simple idea.

Via communications and best practices

  • of facts,
  • news, analysis,
  • and a proper understanding of the industry
  • concern for home owners, prospects and professionals

integrity and the truth could transform the industry for the good of the millions.

BabyBornMastheadBlogMHProNews

We all bleed red. There is far more that unites us than divides us. Yet, division exists. Part of the solution is to share reality with as much clarity and charity as possible. The truth sets us free, which means falsehood and half-truths keep us captive. Through the clash of candidly shared ideas, the truth will often be revealed, to those who objectively think matters through.

Thousands upon thousands of industry pros would profit, honestly.

This month’s featured articles are below. Dig into them, devour their relevance.

Join the thousands who have made it a minimum 15 minute a day habit to invest time in MHProNews.com.

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Thousands a day are doing this! 15 Minutes a Day on both MHProNews and MHLivingNews.com – free resources for the Public and Professionals –  that provide resources for industry image, education, and thus growth.

Read on MHLivingNews.com a minimum of 15 minutes a day, and then share those links with others.

Do that daily, and your career, location and our industry will be transformed for the better.

With no further adieu, here are this months featured articles and reports. May this birthing be as easy as possible. But most important, may the new life inspired by these twin pro-industry trade media make your life and that of millions of more Americans, ever sweeter.

We thank our sponsors and clients, and of course welcome others to support and benefit from our work and services to the industry that makes this platform #1 and possible. ##

 

Drama! Analysis! Action! Results! Manufactured Housing, Controversy is Inevitable
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-We’re living in a time that’s aptly described by people across the spectrum as a massive cultural and political clash. Read more …

 

Make Manufactured Housing Great Again, Achieve 400% Sustainable Growth Via Best Practices, Barry Noffsinger, Credit Human Federal Credit Union
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-In a roughly 15-minute PowerPoint seminar with Barry Noffsinger of Credit Human (formerly San Antonio Credit Union), the award-winning veteran lays out a thoughtful case for a sustainable return to the kinds of new manufactured home shipments not seen by the industry in decades.  Read more …

 

Fake News Targets Manufactured Housing, What’s Their Agenda? – Manufactured, Modular Housing Review – Recap 4
by MHProNews Team

MHProNewsLogosRecap 4. Are you taking these recaps 1 through 4 in sequence?  We hope so.  Read more …

 

Will Buffett Buy This REIT? – Manufactured, Modular Housing Review – Recap 3
by MHProNews Team

MHProNewsLogosRecap 3. Staying informed yields advantages to any professional. Read more …

 

Game On – Manufactured, Modular Housing Review – Recap 2
by MHProNews Team

MHProNewsLogosRecap 2. Staying informed yields advantages to any professional. Read more …

 

Manufactured, Modular Housing Review – Recap 1
by MHProNews Team

MHProNewsLogosRecap 1. Staying informed yields advantages to any professional. Read more …

 

IASM – Vision, Understanding, Belief, Confidence, and Manufactured Housing Professional Success
by L. A. “Tony” Kovach

l-a-tony-kovach-mhlivingnews-mhpronews-latonykovach-com-

This month, Tim Connor has an excellent article on the stages of learning. Highly recommended. Read more …

The State Of Housing After 6 Months Under President Donald Trump
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comSince the election on November 8, 2016 the market has seen a relatively steady increase as one-in-four days the stock market has been open ending with record highs. Read more …

 

New Manufactured Housing Shipments Report, HUD Code Data
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-Washington, D.C., August 3, 2017 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production increased during June 2017,” the association told MHProNews. Read more …

 

Treat Google, Facebook Like Monopolies, Says White House Strategist
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comGoogle has been online for almost 19 years now. Read more …

 

1 Million New Jobs, Record Markets and Sabotage, Says U.S.Senator
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-I think there has been a concerted effort to sabotage this administration since day one on the part of many in the media and of course our Democrat colleagues in the House and Senate,” Sen. Ron Johnson (R-Wis.) said to Newsmax TVRead more …

 

Over-Priced Housing? Blomquist Report Reveals MH Opportunities
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comPotential home sellers in today’s market are caught in a Catch-22. While it’s the most profitable time to sell in a decade, it’s also extremely difficult to find another home to purchase, which is helping to keep homeowners in their homes longer before selling,” said Daren Blomquist, Senior Vice- President at ATTOM Data Solutions. Read more …

 

Economic Dislocation, AI, Robots and You – Ross Kinzler Examines Threat
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comThere are more than 6 million unfilled jobs in the U.S.  Many of the unemployed lack skills for those jobs.  Why?” Read more …

 

About the 41st Anniversary of the Start of Manufactured Housing
by Mark Weiss, JD

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The establishment of the HUD Code was — and is — an important milestone for both the industry and consumers.  Read more …

 

A New Manufactured Home Community Brings Excitement
by Deanna Fields

deanna-fields-50How exciting it is that we are having a new community being built in Oklahoma!   We have existing communities that have expanded their communities, but it’s been over 30 years since a community of this scale has broken ground for a MHC in the state, let alone Oklahoma County. Read more …

 

“Fake News, PR and Distractions as the Industry’s Window of Opportunity Narrows”
by Mark Weiss

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The Italian philosopher, Niccolo Machiavelli, famously wrote in his political masterpiece, “The Prince” that “he who studies what ought to be done rather than what is done, will learn the way to his downfall rather than to his preservation. Read more …

 

Actions and Abuses Of The Current HUD Manufactured Housing Program Administrator That Warrant Her Reassignment and Replacement
by Mark Weiss

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The current HUD manufactured housing program administrator, Pamela Danner – “parachuted” into that position on a career basis in violation of section 620(a)(1)(C) of the Manufactured Housing Improvement Act of 2000 Read more …

 

Thank You Rev Donald Tye, Fighting for Enhanced Preemption of Manufactured Homes
by J.D. Harper

JDHarpercreditLinkedIn-postedMastheadMHProNews-

Tony, I’ve been meaning to take a moment for a couple of weeks now, to send you this message. I apologize for mixing subjects, but – in the end – I believe you’ll find that all these topics relate to one another. Read more …

 

BACK TO CORNFIELDS? Part One: The Decline of Communities
by Marty Lavin, JD

marty-lavin-jd-manufacturedhomefinanceexpert-DailyBusinessNews-mhpronewsThe news – A keen eyed observer who watches the Manufactured Home (MH) news scene might have noticed recently a move towards defining land lease communities (LLCs) as the holy grail of affordable housing by governmental entities. Read more …

 

Every year organizations waste time, money and resources on employee development. Why?
tim-connor-mhmsm-comby Tim Connor, CSP

Most employee training & development that doesn’t last more than a few days or weeks. Read more …

 

Where I Come From

August 8th, 2017 No comments
WhereIComeFromMastheadBlogManufacturedHousingIndustryCommentaryMHProNews

Collage credit, Masthead Blog, MHProNews.

Where I come from –  kids are taught 10 Commandments, and respect.

Where I come from – faith, flag, and freedom aren’t words twisted to elect.

 

Where I come from – a gentleman opens a lady’s door.

Where I come from – dishonesty is something to abhor.

 

Where I come from – people try their best, seeking better day-by-day.

Where I come from – mediocre doesn’t cut it, nor do good folks do their worst, hoping with it to get away.

 

Where I come from – liars, cheats, and thieves are avoided, reformed, or jailed.

Where I come from – money is honestly earned, and is not greenmailed.

 

Where I come from – mistakes occasion learning, humility, and more.

Where I come from – money comes in handy, but the Lord alone we adore.

 

Where I come from – a man’s word is his bond.

Where I come from – serenity is a prayer, not some phony golden pond.

 

Where I come from – when you mistakenly step on someone’s toes, you say “pardon me.”

Where I come from – “golly, gee” is not a mere line from ‘Gomer Pile, USMC.’

 

Where I come from – robots are science fiction for movies, TV, or books.

Where I come from – people matter more than automation of someone’s jobs which gadgets took.

 

Where I come from – you teach a woman or man to fish, so you feed them for a lifetime.

Where I come from – you don’t hook souls on drugs or drink, and drain the social lifeline.

 

Where I come from – songs inspire hearts, minds, and souls.

Where I come from – songs aren’t meant to cause crime, jail time, and paroles.

 

Where I come from – people know freedom isn’t free.

Where I come from – folks celebrate liberty, and opportunity.

 

Where I come from – telling it like it is gains respect, but doing what’s right is even better.

Where I come from – manipulating people, markets or votes are an offense against God’s Letter.

 

Where I come from – the bad guys get arrested, and imprisoned for their crimes.

Where I come from – good guys protect what’s right, and curse to hell ‘politically correct’ ideas, plans, and rhymes.

 

Where I come from – swindles are exposed, while truth and goodness sets us free, my friend. 

Where I come from – we sing God Bless America, may the truth and the good for all prosper once again.  ##

 NewSerenityPrayerMastheadBlogLATonyKovachMHProNews

The Revised Serenity Prayer

Oh God, please grant me the serenity to accept the things that can’t be changed,

The courage to change the things I can, 

And the wisdom that know the difference,

Without making wisdom an excuse to sit idly by 

while others nobly try. 

Amen. ###

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, RC Williams – plus many volunters and sponsors – who join together daily to bring you the MH “Industry News, Tips and Views Pros Can Use.” © Photo above, from 83 Degress Media.

By L. A. “Tony” Kovach. 

 

Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools?

April 7th, 2017 No comments

There are thousands of professionals wise enough to be in the manufactured home industry, who have the noble intent of earning an honest living, by giving good service to the public and other professionals they serve.”
 – Soheyla Kovach.

 

Manufactured Home Industry Politics. Those who know say, “it’s complicated.”
– Soheyla Kovach.

Guys, do you love it – or hate it? – when the wife gets it right?

Ladies, does it make you smile when the gent in your life must say, “honey, that was spot on.”

Among my discoveries at the successful 2017 Tunica Manufactured Housing Show was the numbers who came up to me – or my truly better half, Soheyla – and said, “I really like her articles!”

The opening quotes and the two below are from her promo/teaser a few days ago that announced our theme for the month.

MH Industry politics are indeed complex. I wish we could honestly say it was simple, but it’s not.

Yes, manufactured housing shipments are rising at double-digit levels. Still, the industry’s only scratching the surface of its potential in your market, and other markets from coast-to-coast.

The facts, “Proof!” *** a real-world case study *** and several reports linked in this month’s issue below, all point to the fact that the industry could be rising much faster.

ProofOfConceptBusinessMarketingSalesDevelopmentManufacturedHousingConsultingMHProNews-

Are there forces outside and inside of our HUD Code Manufactured Home Industry, that for whatever motives or reasons are holding the industry back from its potential? We covered several points on that theme last month.

This month, let me share the English version of a classic Italian maxim.

Fool me once, shame on you. Fool me twice, shame on me.”
– George Horne.

Please, for your own sake, don’t wait on some magical third party to ride in and save the day.

You must be a key part of your own location(s) growth solutions.

The industry has for decades failed to reach the potential it was tapping in the early 1970s. Various reports suggest that we are building the industry’s best homes ever.

In a growing American affordable housing crisis, we can do much better than we have been.

While all can ‘cop a plea’ to having done something foolish from time to time,
we don’t want to be perceived as – or actually be –
unwise
.”
– Soheyla Kovach.

At Tunica, a panel of three independent MH Industry lenders each shared example stories of how some locations are proactively doing a superior job of attracting and selling the better qualified credit buyers.

HowManyLegsDoesADogHaveIfYouCallATailALegFourCallingTailLegDoesntMakeItALegAbrahamLincolnQuoteHDPostedMHProNews-If your industry peers are doing that, then with the right motivation and commitments, you and your operation can too.

Let’s ignore for the next few minutes the industry’s complex political situations. Focus on you and your location.

See for yourself – via the reports linked below – the opportunities, threats and proven solutions that stand available for any professionals and businesses with the drive to do ‘what it honestly takes’ to make robust growth happen.

Be wise. Check out the April 2017 Issue in depth.” – Soheyla Kovach.

My hunch is if you take up my lady’s challenge, you’ll see the value of her words for yourself and your operation(s).

With no further adieu, let’s stop being foolish and dive into the simplicity of reality checks, goal and solution orientation.

All the Best, L. A. ‘Tony’ Kovach. ##

Barry and “Be the Change!” Doing Good, Pays
by L. A. ‘Tony’ Kovach

tony- kovachWe decided this month to highlight a simple yet profound reality. Read more…

 

State Law Forces City Decision on Manufactured Home Zoning
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Queensbury, New York, manufactured housing has scored a victory. Read more…

 

 

Manufactured Home Communities, Fair Housing, and Day Care
by Nadeen Green, JD

nadeen-green-mhpronews-comThe seven federally protected classes (race, color, religion, national origin, sex, familial status and disability) are hugely relevant (and reflective of the issues of discrimination at the time that they were created as well as important today). Read more…

 

What’s the Truth About the Manufactured Housing Industry’s Potential?
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Whether or not truth is reported, or distorted, reality – the truth – is. Truth exists. Read more…

 

Price Reduction *** North Tampa Portfolio – MH & RV | 380 Sites | Florida
by Christopher Nortley


ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Portfolio Overview

The North Tampa Portfolio consist of 3 communities in which 2 are located in Port Richey while the 3rd is located in Hudson, FL. All the communities have very desirable locations and convenient for an owner to have centralized management to create economies of scale. Read More

 

ELS Rises, Manufactured Housing CV, Broader Markets Dip
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNoteworthy headlines on – CNNMoney – Mercedes-Benz pulls ads from The O’Reilly Factor. Read more…

 

 

Proof! Manufactured Home Communities, Retailers & Builder/Developers Can Attract, Sell Site Built Buyers
by L. A. ‘Tony’ Kovach

tony- kovachWhat’s the difference between a nice sounding theory, and a profitable process?  Proof. Read more…

 

Security Mortgage Group Setting Hot Pace in First Quarter of 2017
by Pierce Redmond

Pierce Redmond-Vice PresidentSecurityMortgageGroup-55x55Security Mortgage Group, a national award-winning MH Community lending broker, is pleased to have financed $78,632,000 thus far in 2017 for several manufactured home communities nationwide. Read more…

 

Brian Gallagher, Chief Operating and Financial Officer, Santefort Real Estate Group – RFI – FHFA, Duty to Serve Comments Letter
by Brian Gallagher

BrianGallapher-ChiefOperatingandFinancialOfficeratSantefortRealEstate Group55x55Editor’s note: Brian Gallagher thoughtfully shared the comments below with MHProNews for publication.  Read more…

 

Media, MHI Members Welcomed, Industry Warned
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

At the 2017 Tunica Manufactured Housing Show, members of the Manufactured Housing Institute (MHI), and the industry’s top trade media were welcomed – without cost – by the Manufactured Housing Association for Regulatory Reform (MHARR) at the annual in-person meeting of their members.
Read more…

 

Live Oaks & Blue Oaks MHP Portfolio | 170 Sites | Topeka, Kansas
by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Property Overview MHRE Inc is pleased to present Live Oaks and Blue Oaks located in Topeka, Kansas. The communities are situated just 4.2 miles away from each other. Read more

 

Is What You Say Always Consistent with What You Believe?
by Tim Connor, CSP

tim-connor-mhmsm-comThere is a Native American legend that says – you will only get into Heaven leaning on the shoulders of someone you helped while you were here. Read more…

 

Manufactured Home Community’s Outsider Sparked Water Issues
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Puyallup, Washington, the stereotypes surrounding manufactured versus site built housing are playing out in a less than ideal way. Read more…

 

State Agency to Assist Low Income MH Residents
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Delaware, homeowners in need are going to get some help. Read more…

 

Want Manufactured Home Community Voluntarily Rent Control, Anyone? Anyone?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOfficials in Corona, California, say that they may pursue voluntary rent control measures for manufactured home communities, in an effort to help low income and elderly residents who face rent hikes of up to 30 percent over the next two years. Read more…

 

City Turns to Manufactured Homes in Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Northern California, the city of Sebastopol is investing $258,000 into a project that establishes affordable housing for low-income residents at the city’s eastern gateway. Read more…

 

April Fools? – MHVille’s Complicated Politics, 2017
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Three april fools looking at camera with different expressions, credits, MHProNews.com/GraphicStock
Read more…

 

NFIB Provides Vital Small Business Guide
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe National Federation of Independent Business (NFIB) is out with its 2017 Small Business Tax Guide.
Read more…

 

Moves In U.S. Home Price Index
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data from Case-Shiller shows that January home prices rose at the fastest rate since 2014. While this spells a win for sellers, it could eventually affect buyer demand. Read more…

 

Sunday Morning Weekly Recap Manufactured Housing Industry News March 26th 2017 to April 2nd 2017
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOur theme for our April 2017 issue is: Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools? Read more…

 

Cavco’s Buyout
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsCavco Industries Inc. (NASDAQ:CVCO) tells MHProNews that it has signed a Letter of Intent, and has reached an understanding, on terms to acquire Lexington Homes, Inc. Read more…

 

ELS’ Sam Zell Sounds Off on Trump’s Wall
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsELS Chairman and billionaire real estate mogul Sam Zell shared his thoughts recently on President Donald Trump’s plan for the border wall with Mexico, and what it means for business. Read more…

 

City Residents Make Unexpected Moves – Opportunity for MH?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data shows an interesting trend – popular cities like New York, Los Angeles, and Washington D.C., normally destinations for living, are actually losing people in mass. Read more…

 

Diverse Industry Reactions to Manufactured Home Community Closure Issue
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Chesterfield, Missouri, residents of the town’s only manufactured home community received some very shocking news this week. Read more…

 

Chicago’s Mayor Favors Massive Modular Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a follow up to a story that Daily Business News originally covered here, Chicago Mayor Rahm Emanuel is “gung ho” about developers planning to build 12,000 modular homes, along with a factory to manufacture them, on the 430-acre site of the old U.S. Steel South Works plant in the city. Read more…

 

Developers Going MOD in Housing Crisis
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Baton Rouge, Louisiana, two developers have turned to modular housing to ease the stress of finding housing. Read more…

 

 

 

Tunica Sizzle$ with Succe$$! – Looking for Growth? Tunica Manufactured Home Show Loom$ Large

March 24th, 2017 No comments

Show me the Money!”

show-me-the-money-tunica-manufactured-housing-show-posted-daily-business-news-mhpronews-com-

Looking for growth? Searching for new products and services? Then look no further than the Tunica Manufactured Housing Show, which takes place starting Tuesday afternoon, next week!

Yes, Tuesday afternoon is when the Business Building Educational Seminars will take place.

The topics cut to the heart of some key issues involving what’s necessary for growth.

Tuesday’s Business Building Seminars allow attendees and vendors alike to focus the rest of their time on the necessary details that keep your manufactured and modular home enterprises moving ahead.

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See why we call these the “Standing Room Only Seminar Series!”

Tunica is also emblematic of much that is taking place in the manufactured housing industry, more on that later…

It’s by far the largest manufactured housing trade show in the country.

Dozens of homes on display, and the biggest exhibition of products and services in the Nation, all set in the charm of good old fashioned Southern Hospitality.

TunicaManufacturedHousingShow2017ManufacturedHomeIndustryMHProNews

While all of the industry trade events get more people from within a days drive, Tunica will also attract professionals who will hop a flight to learn more to earn more at the seminars, and compare national products and services, that are going to be found in the Exhibit Hall.

2017TunicaManufacturedHousingShowMultiSectionalsMastheadManufacturedHomeIndustryCommentaryMHProNews

Some of what is going on behind the scenes will be looked at post Tunica, that’s what’s indicative of the realities of the manufactured housing industry today. Don’t miss that Masthead read!

Tunica, A Top Attraction – So A Top Read!

While obviously not everyone who reads an article actually attends an event, the extraordinarily high readership about the Tunica Manufactured Housing Show suggests that turnout will be strong.

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Over 10,000 hits this month alone on just a single Tunica Show press release suggests thousands of pros will be there at the opening. Learn more linked here. We have other articles with thousands of hits too, all in Tunica.  To see the sights and sounds, check out the video and the website, here.

Learn, Earn, Return

One key to success in any field is to be able to duplicate a result, over and over again.

The more you can achieve a good professional outcome, the more you prove it wasn’t just pure luck. The doctor doing his first surgery? Cadaver practice is ok, but if we need a procedure done, don’t we want the MD who’s been doing that routinely and successfully for years?

Of course.

And when you learn to do something new that’s positive, you can earn more. And return more capital and talent to your team mates, yours and their dreams, supported causes and desires.

It’s the Sizzle!

show-me-the-money-tunica-manufactured-housing-show-2017-posted-masthead-blog-mhpronews-(3)

They say sizzle sells the fajitas and the steak. The hotter that plate, the more the sizzle and when done right, the more your mouth waters.

  • The sizzle of Tunica is Profitsssssss$$$$$.

 

  • The sizzle of Tunica is Sucesse$$$$$$.

 

  • The sizzle of Tunica is mixing fun with businee$$.

 

  • The sizzle of Tunica are the hot new model home$!!

 

The display of new model homes are the ones that can set you apart from the competition. The ones that can serve entry level – as well as that far larger, multi-billion dollar – residential-style housing market.

The sizzle of Tunica is networking, learning new and doable idea$, that can work for you and your business.

Tunica sizzle$ in mixing business with pleasure. Memphis is nearby, and if you’re feeling lucky or confident, there’s gaming for those who think they can beat the odds that favor the house.

Odds Are…

If you’ve read this far, you are half way there, or already booked. Let me share a few notes on the professional educational part of the event. Get there early for the best seat, because the education really does cut to some key manufactured housing Obstacles – and Opportunities.

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You won’t want your competition to be there, and you miss out!

Engaging The Media – A Proven Pathway to Sizzling Profit$

FrankRolfeMobileHomeUniversityRVHorizonsPostedMastheadBlogMHProNewsTag-Frank Rolfe is widely known in our industry as an engaging personality and presenter. He’s been called a Donald Trump of our industry by Kurt Kelley, a successful manufactured housing financial services provider and writer-turned publisher.

Few can claim the level of mainstream media engagement that Rolfe has obtained. The  controversial New York Times article – The Cold, Hard Lessons About Mobile Home U – led to more articles in publications like Bloomberg, which touted “Double-Wide-Returns” in the manufactured home community sector.

Others in media followed, making Rolfe one of the most publicized personalities in manufactured housing today.

Clearly, his numbers show that since all of that publicity – as  controversial as it may have been – led to double-wide growth in the 3 years since for Rolfe and his partners drew national attention.

Agree or disagree with Frank’s terminology, but do you think you might learn some things from him during his part of the panel? In Wisconsin, they’d say – youbetcha!

 

Contrast sparking Frank with Millennial, 3rd gen community pro, Tom Fath. Tom is part of the next generation of manufactured housing professionals. I have had the sneak peek. You’ll get from Tom a visually rich presentation that will be wildly different than Frank’s, but you tell me if it will be any less compelling.

TomFathNewDurhamEstatesManufacturedHomeCommunityWestvilleINPostedMastheadBlogMHProNews

I’ll give you the bottom line that the industry needs to hear.

Over 400% new home sales growth. Tom can tell you that it’s logistics that has kept his family from growing even faster!

While Frank’s media magic attracts controversy, investors – and dollars – Tom, his family and friends’ team attracts a growing number of residential-style buyers that moved them from selling mostly cheap, used houses to now selling mostly brand new ones to well qualified customers who pay cash or have good credit.

If soft-spoken Tom and the Fath family team can do it, odds are good that you can too.

 

This will be a classic contrast between Rolfe and Fath, because both have been successful.  If you are in the audience, you’ll be the winner.

Hot, New! Lenders Financing Panel

This year we’re shaking it up on the lenders retail financing panel!

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Sticking with the underlying theme of what will grow our industry the most, more sustainably and the fastest, these lenders will share their experiences of what some of the Best Retailers and Communities in the land do to attract more customers with cash or good credit.

While many retailers and MH Communities focus on the vexing question, ‘how do I get that marginal, sub-prime customer done?’ The lenders on our panel will be talking or giving a PowerPoint Presentation on the tips and insights that bring the well qualified buyers in that can get financing easily.

Keep in mind this fact. *** There’s way more good credit customers than bad credit dreamers. ***

fico-distribution-us-credit-scores-deseretnews=credit-posted-masthead-blog-mhpronews

Want More Proof?

The RV business outsells manufactured housing about 5 to 1. Their products are much more per square foot than a sharp multi-sectional. They attract cash and good credit customers by the droves to RC centers.

Millions buy a stick-built house. Many could have easily bought a manufactured home. What kept millions of them from even thinking or looking long at our industry?

Go pack to the topic of our first Panel, Engaging the Media.

You’ll learn more to earn more from these three presentations on Tuesday afternoon before the main show opens up. Word is the show hotels are booked solid. But if you don’t have a room yet, and you find that’s the case, there are plenty of options right down the street.

And that packed house – 2 packed show hotels – should tell you how busy the Tunica Show could be. You should be there too.

Bring your umbrella and a light jacket. Rain or shine, the show will go on!

shoppers-manufactured-homes-eastern-ohio-home-show-credit-omho-ribbon-cutting--posted-masthead-blog-mhpronews-com

Photo credit, OMHA.

Last. Hopefully, for You, not Lea$t!

My presentation will also be on Engaging the Media.  My professional experiences in this regard are simple, and I think you find, exciting. They are a dream come true for those of you who wished for ways to engage the media successfully yourself.

chicago-sun-times-news-group-and-moxie-magazine2-on-l_a_tony_kovach-manufactured-housing-mhc-md_com-

Tony has obtained free pr dozens of times for clients in publications such as the Chicago Sun Times News Group, and Moxie Magazine, – postive ink for manufactured home professionals in states from border to border.

Let’s step back and set the stage.

Why does a healthy media engagement strategy matter? Because public opinion – home buyers viewpoints – must be changed to draw in more cash and good credit buyers.

If media engagement causes more to embrace the amazing value of manufactured housing, then public officials and home buyers opinions will follow.

We earn our keep doing consulting, marketing, sales recruiting and training. I’ve been hands on in MH and MHCs since the early 1980s. And when you get positive local and regional media coverage in YOUR area, and you’ve prepared for that, you can watch your sales soar.

Because while we always have to keep in mind the entry level, shade and shelter products that brought manufactured housing to the dance, by far our greatest potential is in the residential style side of our industry.

When you sell six figure HUDs on a land lease that’s $300 a month higher than any community around yours – and they’re selling cheaper stuff – you know your sales team are ‘studs and skirts’ who’ve had positive free Media and paid marketing that’s supported them well (pardon the un-PC sales pro analogy – but you get it – people who perform professionally for your firm).

Come see why the Fath Family isn’t alone.

With patience, preparation, the right products, systems, etc…You’ll Learn to attract and sell more well qualified customers than you may have ever dreamed possible.

Reality. Not fantasy. Done it, not just some theory. From TX, to IL, WI to OK and more places from border to border, our experiences can inspire and benefit you and your operation.

Let the witnesses in this video tell you that tale, in their own words.

Part of the proof of our media strategy is right in front of you. We’ve dominated the MH trade publishing since our first year in business. Why?

Because when you know the audience, and you know your stuff – and you have the motivation – you can learn the systems that attract and sell them!

TunicaManufacturedHousingShow2017ExhbitHallMapManufacturedHomeIndustryMHProNews

MHLivingNews.com, MHProNews.com, Inside MH, MHC-MD.com, MHMarketingSalesManagement.com, you’ll find us in the Exhibit Hall, booth #73. See shaded booth above.

But Tuesday afternoon, those three Business Building Seminars could start the process of changing your professional life, for good.

We’ll also be at booth #73 please come by and say hi. B2B or B2C. If you need marketing, media, sales recruitment, training, web, video – you’ll be glad you’ve stopped by.

My truly better half and son will be at booth #73 too! I’m just glad they let me come to the big Tunica Show too. Rain and/or shine, see you next week? ##

LATonyKovachMHLivingNewsMHProNewsManufacturedHomeIndustryPublisherMarketingSalesTrainerConsultant-

Tony is one of the top presenters in manufactured housing, per professional audience feedback forms. For more testimonials, click the image above.

(Image credits are MHProNews.com/GraphicStock, unless otherwise shown.)

By L. A. ‘Tony’ Kovach. Come by and see us at Exhibit Hall booth #73.