Turning Lemons into Lemonade
by Tony Kovach
On of my favorite Zig Ziglar quotes is this:
“When life hands you lemons, make Lemonade.”
If every time a business encountered a problem or situation, it approached that challenge with a solution orientation, how much further ahead would that business be? If we personally took those sour lemon situations and made them into lemonade, how much further ahead would you be or I be?
An Exclusive Interview with Doug Gorman
…I do not have any specific knowledge of a conspiracy to destroy our industry. At the same time I find many of the actions taken in Washington are in fact resulting in driving up costs for our industry’s clients while reducing the financing options available. If it is a conspiracy, those responsible are being remarkably successful as we look at a 90% drop in industry shipments. I don’t read a lot of news coverage of any other industry taking a hit of that magnitude….
500.000 Reasons:
I can think of at least 500,000 reasons why we need to act rapidly to affect the great Manufactured Housing Industry Turn-Around. Let’s start with you and your associates.
7 Image Building Words for Manufactured Housing!
The reason marketers use ‘tag lines’ and the reason politicians use short catchy phrases is they have the power to stick in the mind and create a powerful image or impression.
Let’s do something very simple, positive and creative here. Everyone who reads this, take a moment and share a maximum of 7 Image Building words for Manufactured Housing. Note that phrase was 7 words.
Pick 7 or fewer Words – that if you or others used it in the public in the context of manufactured housing, would get people thinking, make them curious or start changing people’s ideas about manufactured homes today.
As an example, let me start this off with a phrase I’ve used many times , to get this discussion started off:
Stronger, Smarter, Safer, Stylish, Savings!
