Principles, Cheers and Jeers June 2017 The Manufactured Home Industry could be enjoying its best times ever. That’s what the facts tell us. While our industry is experiencing growth, it’s only a fraction of what is possible. NAHB, NAR, Zillow, Case-Shiller and a host of reports from inside and outside of quality, affordable factory-crafted homebuilding …
Let’s start by tipping the hat to: > Manufactured Home (MH) Retailers who are selling homes at the best rate in years; > MH Communities, that are watching their occupancy rise; > MH (and modular) Builders who are producing homes with astonishingly few consumer complaints; > Suppliers, service, installers and associations that day-by-day do …
Manufactured Housing Industry – What’s Our Most Important Product? Read More »
Intro to Cross Marketing 101
Cross Marketing is a form of synergy. It is working together to achieve the ‘win-win’ or as our writer Mike DuPure likes to call it, “The Double Win.” It employs elements of Tim Connor’s fine article on a related topic as well, what I learned as the ‘Rule of Reciprocity’ by psychologist Robert B Cialdini, PhD whose book Influence was called “A landmark publication in furthering the persuasion process.” per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.
