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Frank, Frustrations, and Free Enterprise February in MHLand, 2017

February 6th, 2017 No comments

Let’s be frank.  As nice as a roughly 15% growth of 2016 over 2015 is, manufactured housing could be several times larger than its current annual shipment rates.

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The Trump Administration which is touting more pro-business postures, offers the manufactured housing industry an amazing opportunity.

Will the free enterprise solutions to the affordable housing crisis – that manufactured homes uniquely offers – be capitalized upon?

Stay tuned…

 

 

MODs and HUDS

No one in media or trade publishing covers prefab, modular and manufactured housing in as much depth and frequency as MHProNews and MHLivingNews do.  We are also by far the most read, and most trusted source for Industry News Tips and Views Pros Can Use.  ©

Every segment of the factory-crafted home market should periodically step back and see the broader picture.

Those in MHLand ought not overlook the rising role of modular housing in the marketplace, many do get it now.

The reverse is also true.  Each side of factory-built homes represents a vital option for housing seekers.

manufacturedhousingannualshipmentstoothachecredits-manufacturedhousingindustrymastheadcommentary-mhpronews

Image and negative news holds the MH industry back. But that’s an educational issue, as Chet Murphree and James McGee said on camera over a year ago. We now know that the 2016 new MH shipment totals were over 80,000.  But that is still a shadow of what the industry produced in the 90s or early 2000s. Given the affordable housing crisis, many may see the potential to hit 300,000 or 400,000 or even 500,000 annual shipments can be done in a sustainable fashion.  That will occur more rapidly when systemic changes are made by serious manufactured home players, acting on the local and regional levels.

In some ways, modular construction faces fewer stigmas, something that exclusive modular producers and their associations often highlight. Oh, that they would see the wisdom for uplifting all facets of factory-built homes.  It’s a wiser path for all. MODs and HUDs ought not to be I conflict, they ought to complement each other.  It’s doable, factually, as this linked video interview demonstrates.

Currently HUDs far outpace SF modular production.  But that could change, and if more large modular projects with MF use are considered, the who is the larger segment of factory crafted homes question deserves a closer look.

FrankRolfeBlastsManufacturedHousingInstituteMHILogoMHURVHorizonsPostedManufacturedHousingIndustryDailyBusinessNewsWeeklyRecapMHProNews

As the weekend Masthead commentary on the Rolfe Blasts MHI report reflected, it’s not about blasting for the sake of attack.  Its about identifying patterns of activity, and how they can be improved, for the benefit of all. The screen capture above is from the Daily Business News, click here or above to see that read, red hot report.

The frustrations of what holds back the industry are self-evident.  Frank Rolfe said it well when he stated, “Probably the greatest enemy to the growth of the mobile home park industry into a mainstream form of real estate investment is … our industry itself.”  That’s true, not only for the community sector, but for the reset of factory built housing – HUD Code and modular.

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But there are external challenges aplenty. This months featured articles reflect the obstacles and opportunities that exist.  There are news reports, products, events, services and more in store in dozens of February articles listed below.

As we noted in the weekend Masthead, it is long past due for the industry’s various voices to sit down and candidly, privately sort out how to create more cohesion and inclusion.  This writer tried for over a year privately to address issues that finally needed to go public.  Perhaps, under the growing scrutiny of industry voices like Rolfe’s and others, the players will take the prudential steps necessary.

Until then and beyond, MHProNews and our sister site, MHLivingNews marches on.

Knowledge is potential power, and promoting knowledge is powerful too. So, with no further adieu, the Featured Articles and Reports for Frank, Frustrations, and Free Enterprise February in MHLand, 2017 are below.

 

McGlinchey Stafford Survey of Latest Manufactured Housing Legal Decisions

by Marc Lifeset, JD
MarcLifesetJDMcGlincheyStaffordmanufacturedhousinglaw-postedManufacturedHousingIndustryMHProNews-50x50McGlinchey Stafford is proud to provide the Manufactured Housing Update to the manufactured housing industry.
Read more…

 

Faster New Home Sale$ Growth, Getting the “Total Package”

StanPosey-SunshineHomes-Redbay-Alabamaby Stan Posey
Industry projections are that new manufactured home shipments in 2016 will be up about 10 to 12 percent over 2015.
Read more…

 

Publication Flip-Flops on UMH, NPR Effect in Play

by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNews

UMH Properties (NYSE: UMH) celebrated its 50th anniversary at the New York Stock Exchange last week, including ringing the closing bell.
Read more…

 

Security Mortgage Group Finances $10,007,000 for Several Communities in one week

by Security Mortgage Group
SecurityMortgageGroupManufacturedHomeCommunityLoansCommericalMortgageBrokersMHProNews
ROCHESTER, N.Y. – Security Mortgage Group
, a national award-winning MH Community lending broker, is pleased to have recently provided $10,007,000 in financing in one week for several manufactured home communities nationwide.
Read more…

 

“An Elephant Ass,” Understanding GSEs, Duty to Serve, Manufactured Home Lending

by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

The manufactured homes chattel lending market poses challenges and risks for the enterprises
Read more…

 

Cordray Defiant, Says Trump Won’t Change Agency

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsConsumer Financial Protection Bureau (CFPB) Director Richard Cordray has finally spoken in the wake of President Trump’s inauguration, per the LA Times.
Read more…

 

Northpoint Commercial Finance Expands Field Sales Organization

by Northpoint Commercial Finance
NorthPointcommercialFinance-logo-postedomMHProNewsAlpharetta, GA, January 30, 2017 – Northpoint Commercial Finance, a diversified inventory finance lender, is pleased to announce the hiring of three additional Directors of Business Development.
Read more…

 

Tiny Prefab Builder Takes His Show on the Road

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsPatrick Kennedy, owner of Panoramic Interests, a San Francisco, California based developer specializing in prefab homes, believes he has a partial solution to the Bay Area’s chronic homelessness problem. Read more…

 

Clayton Homes commemorates business milestone with 60th Anniversary Home Berkshire Hathaway homebuilder unveils special edition home model in 2016

by Clayton Homes
ClaytonHomes-logo-50x50MARYVILLE, Tenn. — Clayton Homes, one of the largest builders of manufactured, modular and site-built homes combined, designed a special edition manufactured home to celebrate 60 years in business.
Read more…

 

It’s all in the questions

by Tim Connor

tim-connor-mhmsm-com

Over the years, I have considered the difference between people who consistently do well in life – their careers and relationships and people who struggle.
Read more…

 

U.S. Existing Homes Sales Rise in December, MH Industry Response

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsData from the National Association of Realtors (NAR) shows that home sales continued their growth in December, as more buyers reached the market before the end of the year.
Read more…

 

2017 Tunica Manufactured Home Updates

by Tunica Show
tunicashow2017A RIVER CUTS THROUGH A ROCK NOT BECAUSE OF ITS POWER BUT ITS PERSISTENCE…
Read more…

 

Industry Should Stay the Course in Duty to Serve Efforts

by Jim Ayotte
JimAyotteFloridaManufacturedHousingAssociationFMHA-IndustryVoices-ManufacturedHousingIndustryCommentaryMHProNews50x50I appreciate the way that MHAAR respectfully criticized my commentary on the Federal Housing Finance Agency’s (FHFA’s) final rule to implement the “Duty to Serve” (DTS) requirements as being “far too charitable,” but the criticism was misdirected.
Read more…

 

Security Mortgage Group Finances 80,032,500 for Several Communities

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsRochester, New York-based Security Mortgage Group, a national award-winning MH Community lending broker, has provided $80,032,500 in financing for several manufactured home communities throughout the nation over the last few months.
Read more…

 

“All Things Considered???”

by Industry Voice
IV-IndustryVoicePostedMHProNews-50x50aPerhaps it’s too much to ask a “news” show called “All Things Considered” to actually consider “all things” or, at least “all things” concerning the subjects they choose to consider.  After all, “all” covers a lot of ground.
Read more…

 

Jim Visser Honored, the Journal of Manufactured Housing now History

by Soheyla Kovach.

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

The publisher of The Journal of Manufactured and Modular Housing, Jim Visser, was honored at the 2017 Louisville Manufactured Housing Show with the framed ‘thank you’ document, shown in the photo at the left.
Read more…

 

County Levies Stiff Fine in Dakota, as Trump Primes XL Pipeline

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a case that dates back to 2014, Williams County, North Dakota officials have re-instituted a $1.2 million fine against Western Petroleum LLC and its parent company, Pilot Thomas Logistics.
Read more…

 

Is your life purpose: what you have, what you do or who you are?

by Tim Connor
tim-connor-mhmsm-comMany people in life send mixed messages to their family, customers, employees or even total strangers creating confusion, a lack of trust and yes a lack of integrity with what they believe, stand for or how they will be remembered or even who they really are.
Read more…

 

“Stop, Thief!”

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNews of a theft in Purcell, Oklahoma, indicate arrest warrants are outstanding for a man and woman charged in McClain County District Court with knowingly concealing stolen property.
Read more…

 

Trump’s Regulation Cuts Could Have Major Impact on MH

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThroughout the 2016 presidential campaign, Donald Trump was very clear on one thing he wanted to change – regulations. Read more…

 

Flemming Was His Name

By Greg McClanahan
I wanted to share a few thoughts about what I think is a key element to achieving successful outcomes in our lives and in our business activities.
Read more…

 

Buffett Supports Trump Picks, Soros Has Other Ideas

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsAs President Donald Trump enters his first full week of office, his cabinet picks remain the front and center topics of discussion.
Read more…

 

Tough Times for Tiny Home Builders

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhile tiny homes may be all the rage in popular culture, local governments and regulations have made things tough in Washington State.
Read more…

 

Life changing moments in 2017

byTim Connor

tim-connor-mhmsm-com

Ever notice how a person’s life can change from one minute to the next?
Read more…

 

Tornadoes, Severe Weather Ravage South, Misconceptions Abound

by RC Williams
RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe southern U.S. was severely affected this weekend, as tornadoes and storms destroyed homes, injured dozens and killed 16.
Read more…

 

 

 

 

 

 

Entrepreneurs November in MHVille 2016

November 1st, 2016 No comments

Whatever happens between now and the election, we know that in business, we have to carry on the day after the polls close. We’ve already seen plenty of Wag the Dog tactics in this race, it won’t be a surprise if we see it again.

 The 2016 race has been a wild ride, right? Whoever gets the nod for the Oval Office, whoever wins the House and Senate, it’s time to keep on trucking on November 9th and thereafter.

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Entrepreneurs know that there is a bit of the gambler in every successful business professional. You may never bet the ponies, play cards or the lotto – but you are betting on your own ability to navigate the business, regulatory/political and economic climate.

 Odds are good that we’ve seen, done, and/or have a good feel for what you do in our industry. This is part of what makes MHProNews.com – different. It is no doubt part of what makes us the runaway leader in digital trade media for the manufactured and modular home industry.

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We’re true believers, much like thousands of you. Sharing Industry News, Tips and Views Pros Can Use matters.

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Like you, we’ve gambled and have won. No one bats 1000, but the greater our understanding of an issue, the more likely it is that you or we can be successful at it.

With thanks to all, and no further adieu – let’s dive into this month’s Featured Articles.

Insider Trades, as Short Interest in Sun Communities by Fund Managers Rises

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Joe Dyton

Joe_Dyton_DailyBusinessNews-MHProNews55x55Sun Communities, Inc. saw its short interest rise significantly in September, reports Chris Copeland for Baseball News.

Read more…

Florida 5 Star Coastal MHC | 368 Sites | Clearwater, Florida

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-MHRE Inc. is pleased to present the opportunity to for an investor to purchase a Florida 5-starManufactured Housing Community built in 1968 located in the heart of Clearwater, Florida.

Read more…

Why I’m Running for President

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Donald Trump

creditjimhoft_postedonmhpronews_2Every day I wake up determined to deliver a better life for the people all across this nation that have been ignored, neglected and abandoned.

Read More

City tells Community Owner, Stop Lying – called a “Slumlord”

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsOn the northwest side of San Antonio, a literally smelly controversy has been brewing.

Read more…

The 2017 Tunica Manufactured Housing Show Tunica, Mississippi March 29th – 31st, 2017

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Show Tunica

tunicashow2017A River Cuts Through a Rock Not Because Of Its Power, But Its Persistence…

THE TUNICA SHOW has been in existence for over 19 years.

Read More

Northpoint Commercial Finance Believes That Success Comes from Teamwork

FINANCING

by Northpoint Commercial Finance

NorthpointCommercialFinancemanufactured housing_200x200-NCF_WEBAD_200x200 (1)NFP_animation (1)Northpoint Commercial Finance is a company that prides itself on its culture.

Read more…

Hillary’s Huma Abedin Weiner Schnitzled FBI Meltdown – Campaign 2016 Update

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L.A. ‘Tony’ Kovach

tony- kovachAbedin is Hillary Clinton’s top aide, and is linked to Middle Eastern radical groups. Each image above is provided under Fair Use guidelines.

Read more…

 

MHARR’s Mark Weiss takes on HUD: Production, Paperwork and Contractor Make-Work

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsAll of this change – without the benefit of actual rulemaking (as required by the 2000 law) — was touted by HUD (and others), at the time, as a money-saverBut it has not worked out that way,– M. Mark Weiss

Read more…

Department of Labor New Overtime Rule Reminder

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by IMHA-RVIC

departmentoflabor_rulrreminderBack in May, IMHA-RVIC let you know that the Department of Labor released its final rule revising the overtime exemption regulations of the Fair Labor Standards Act.

Read More

Russell’s MHP | 54 Sites | Oklahoma City, Oklahoma

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-MHRE Inc. is pleased to present Russell’s MHP located in Oklahoma City, Oklahoma.

Read more…

Head-to-Head: Cavco Stock Compared to Site Builder MDC

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsCOMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

As the manufactured housing (MH) industry develops its value proposition as a solution to the waning American dream of home ownership, a recent comparison of company stock value and ROI, sheds light on just how powerful the industry’s potential could be.

Read more…

Dodd-Frank, CFPB, Transcript-3 Leaked Clinton Goldman Sachs Speeches – Manufactured Housing Industry Impact?

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. ‘Tony’ Kovach

tony- kovachOne of the hottest issues in the manufactured housing (MH) industry for the past 5 years has been:

Read more…

Assistant Mayor Pushes to Remove “Trailer” Terminology

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Joe Dyton

Joe_Dyton_DailyBusinessNews-MHProNews55x55Portsmouth, NH assistant mayor Jim Splaine is doing what he can to put an end to the stigma that’s often felt by people who live in manufactured homes.

Read more…

City Controversy with Owner – RVs being denied in Manufactured Home Community

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsFearing another “crew camp” situation – one in which transient workers use parked RV’s for living – the Williston, North Dakota Planning and Zoning Commission denied two special use permits that would allow RV parking at Glen Villa and FM Parkway manufactured home communities, owned by Rick Carriger.

Read more…

Big Bet to Battle Homeless and Housing Crisis: Modular Homes

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsVancouver mayor Gregor Robertson believes that a shipping container prefabs parked on the south side of the Vancouver Art Gallery holds the key to his city’s homeless and affordable housing crisis.

Read more…

Clayton Homes Receives Get ISO

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsClayton Homes announced this week that all 36 of its home building facilities in existence in 2015 have attained International Organization for Standardization (ISO) 14001 registration.

Read more…

Cimarron Park Estates | 97 Sites | Nolanville, Texas

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-MHRE Inc. is pleased to present Cimarron Park Estates located in Nolanville, Texas. Built in 1970, the investment opportunity consist of 97 sites.

Read more…

The Presidential Campaign Mask is Off

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. ‘Tony’ Kovach

tony- kovachWhen Hillary Clinton answered moderator Chris Wallace’s question in the third presidential debate about open borders and open trade, she essentially confirmed the accuracy of the documents coming out of her campaign chairman John Podesta’s emails via WikiLeaks.

Read more…

The Growing Residential Style, Energy Star Home Market – Pre-Louisville Planning – Sunshine Homes

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. “Tony” Kovach

tony- kovachManufactured home retailers and MH Communities that retail homes are looking for product that sells.

Read more…

Equity LifeStyle Properties Leads Up Day for MHCV, Broader Markets Down

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsNoteworthy headlines on CNNMoney – Civil rights groups brace for “chaotic election.” Warren calls out KPMG for Wells Fargo disaster. U.S. economy posts best growth in 2 years.

Read more…

Facebook Sale Results in Arrest at Manufactured Home Retailer

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsDeputies in Jones County, Mississippi got some help on an arrest, thanks to Facebook.

Read more…

Officials Report Tax Break sought by Clayton Homes

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsManagement of Clayton Homes in Chino Valley, Arizona has asked the town council for a break on sales taxes, stating that what is now the highest rate in the region is hurting business.

Read more…

Rewarding Bad Behavior? City Threatens Evictions, MH Residents Push Back

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsA manufactured home community in Manassas, Virginia is facing a unique set of circumstances.

Read more…

 

Austin City Councilman Proposes Mandated Amenities for MH Communities

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsAustin City Councilman Pio Renteria has proposed a new ordinance for manufactured home communities in Austin, after a visit to one last week.

Read more…

Fire Safety for All Housing, Including Safer Manufactured Homes

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. ‘Tony’ Kovach

tony- kovachOctober is Fire Safety Month — for good reason. The risk of fire rises significantly in fall and winter and fire prevention experts are working overtime to get the word out on special hazards of the season.

Read more…

 

Equity LifeStyle Properties Q3 Report

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsEquity LifeStyle Properties, Inc. (NYSE:ELS) reported Q3 2016 earnings and provided guidance for 2017 via conference call on October 18th.

Read more…

Is America losing the 3D Technology race in housing?

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsAmerica invented 3D printing. But when you track the stories about 3D technology, as MHProNews does as a trade publisher, what you see are the occasional examples of 3D printing of housing being used here in the U.S., as in the example here.

Read more…

First Look: 2017 Home Buying Season

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsAccording to a new report released by Realtor, the 2017 home buying season will see a significant increase in first time home buyers, high demand for suburban homes and increasing affordability issues among buyers.

Read more…

PreFab Home Installed in Two Days as Part of Global Parisian Show

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by RC Williams

rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronewsRevolution Precrafted Properties is a company that touts how they bring together over 30 of the world’s preeminent architects, artists and designers to create an exclusive series of prefab, livable spaces.

Read more…

 

The Truth about Manufactured Homes Well Told is Powerful

April 21st, 2016 No comments

The text exchange screen captured below is between a top manufacturing executive – one who is not yet a sponsor – and moi, your humble Masthead scribe.  If you are a top guy, and you meet others like you, then odds are good that you know him.

First, please take ten yourself and see if you agree with those who have said ‘Wow! That’s a powerful report useful for manufactured housing!’

LATonyKovach-Masthead-MHProNews-com-2

Then, kindly share your comments with us, and share the link with others.

Its about story telling and story sharing.  Join those who are emailing, showing, texting, Facebook/social media sharing this link with others.

One step at a time, one opened mind at a time, more additional sales that follow…that’s one of the paths to mainstreaming our well deserved respectability. More happy home owners and profitably results will follow. Take Nike’s advice, and just do it! ##

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, Jan Hollingsworth, Charles Drake plus many volunters and sponsors who join together to bring you the MH Industry News, Tips and Views Pros Can Use. © Photo above, from 83 Degress Media.

By L.A. “Tony” Kovach.

Another Big MH Deal? + Warren Buffett, Grabbing Nettles

October 21st, 2015 No comments

We’ve had so many other newsy items lately, we thought it best to hold this pending MHC deal until now.

Apparently, some 50 (+/-) MHCs are in play. Word on the street is that Frank Rolfe and company have a CA with Asset Development Group (ADG/Home Source One), a portfolio that has been hanging there out for some time.

FrankRolfeDaveReynoldsMobileHomeU-postedMastheadBlog-MHProNews-com-

Frank Rolfe, right, Dave Reynolds, left.

Frank’s operation already acquired a few of the ADG MHCs about 2 years ago.

Sources say the deal may be ‘done’ by mid-December. We’ll keep an eye on it and others worth noting for you.

FYI, “No comment” was the reply from ADG to our inquiry on this topic. Understandable.

There are plenty of MH deals and moves in play, in and beyond the MHC sector.  Builders, lenders, investors…

…affordable housing is and will be…

 …hot.

Grabbing Nettles

We posted on the Inspiration blog recently a quote from David Ogilvy, branded as the Father of Modern Advertising.  While some think Ogilvy is ancient history, there are principles which are timeless. His insight on leaders being those who grasp nettles falls into that category. You can read that brief and its meaning – linked here – in 2 minutes; then jump back to finish.

One of the problems generally seen in MH is a reluctance by too many to make changes, even when circumstances are pretty forceful in favor of change.

During the recent MHI meeting, your Masthead scribe publicly raised one of those nettlesome topics. While there was little response in the room, there was in the halls and beyond.

Among those hall and breezeway comments were “thank you” for raising good questions and thoughtful topics designed to advance the MH Industry.

Let’s use the B word…

Let’s raise a nettlesome topic here, now, today. What would it be worth to MH if we could attract billions in new capital for loans, for investments and then billions more from a new stream of credit-worthy buyers?

reed-construction-us-census-bureau-manufacturedhousingstatisticsmhpronews-daily-business-news3

Graphic credit – MHProNews and Reed Construction, based on U.S. Census Bureau statistics and reports.

Answer? Obviously, billion$.

The rub? It’s nettlesome. It requires thoughtful changes from within. The changes require effort, education and work.  Let’s dive in.

MH is part of a trillion-dollar-a-year housing industry.  MH gets less than 5% of that total. Why?

As new MHI Chair Tim Williams gave us permission to share – the power point slides below from his presentation at their annual event – there is a need for some 1.3 million new housing units a year in the U.S..

The Masthead agrees that this is just one of many items that tell pros that MH is poised for growth.

 

FactorsImpactingDemandChart-TimWilliams21stMortgageMHIChairman-postedMastheadBlog-MHProNews-com-

Image credits above and below, Tim Williams, 21st Mortgage, MHI Chairman.

 PopulationChart-TimWilliams21stMortgageMHIChairman-postedMastheadBlog-MHProNews-com-Duty to Serve (DTS), the GSEs and MH Lending

Both MHARR and MHI state they want DTS implemented.  Arguably, MHARR backers say, they have more invested in that effort; certainly they believe they’re more responsible for the needle moving. MHI says, not so fast. We wanted and worked for DTS too.  Hmmm…

That aside, existing MH lenders and finance experts tell MHProNews privately that they don’t expect a tidal shift as a result.  Good? Yes. Helpful? Yes.

 DTS…a…Game Changer?

Maybe not. More than one informed source told us they expect roughly the kind of impact on new MH sales from DTS that FHA Title I yields. That’s about 1000 homes a year. Nice! But for an industry producing about 70,000 MH on a SAAR basis in 2015, it’s hardly a tidal shift.

Some so-called non-profit consumer groups think the DTS will be the MH finance break through.  They want to horse trade support for DTS via GSEs for dropping HR 650/S 682. That’s a swap we’re told isn’t happening.

Pro-Consumer non-profits, please read this link.

The View from Fannie and Freddie

tri-star-estates-bourbonais-masthead-blog-mhpronews-

TriStar Estates, photo credit, MHProNews.com.

The GSEs are cool to DTS. They’re making numbers of loans on MHCs, see example linked here, hoping the Feds will let that count towards their DTS.

We’re told, that won’t cut it.

So the GSEs are likely to do some form of MH lending that includes home only loans.  Details are being hashed out, with the industry getting a chance to comment before it’s made final.

Also being pursued by one (or more…) groups in MH lending is an effort to create a secondary market, one that is apart from a need for DTS and the GSEs. So far, no brass ring, but those efforts/education of capital markets

cash-bag-wikicommons--posted-mhpronews- (1)

Photo credit, WikiCommons.

continues.

Now, Let’s Swing at that Teed-up Ball…

The true game changer is both simple and profound. Yes, it requires work. It demands that scary-to-some word, ‘change.’  It may tax and strain the various turf struggles we see all too often in MHVille.

But the results from the proper effort could be the MH breakout…and that ‘out’ means UP.

The road to billion$ of more revenue flowing into MHVille could lead us to –

  • 100,000 new home shipments, then
  • 200,000 HUDs annually,
  • 300,000 MHs sold a year, onto
  • 400,000 or
  • 500,000+ new HUD Code home shipments achieved over the next few years.

The way that happens is to make the exit strategy of home owners and lenders alike more akin to conventional real estate.

Business_as_Usual_Dead_End_Flckr_Creative_Commons_opensourceway-postedMastheadBlogMHProNews-

Graphic credit, OpenSourceway and FlickrCreativeCommons

What does that mean?

That MH could and should in most cases (save in certain private property installations, meaning those not in MHCs), be sold with a real-estate style outcome.

Make it easy for home owners to sell, and recoup and/or profit.

Make it easy for lenders to net recover closer to break even on a loan balance.  After all, one of the biggest costs that add to the rate on an MH loan is the high cost incurred for almost any repossession.

Making the MH exit strategy for buyers and lenders more like real estate, that would change the MH game, for the good.

Properly done, it changes the MHVille game forever (or for as long as the planet and the MH industry lasts).

Why?

The biggest deterrent to GSEs or anyone else is historic! Marty Lavin said it; there’s an overhang from the boom of MH that hit bust in the late 1990s.

  • Change the exit,
  • make MH recovery for lenders better,
  • make selling with a positive outcome easier for MH lenders and home owners alike,

and then MH changes for good.

FlickrCC-freeLuxomart-3DpeoplePostedMHLivingNews-com-

Image credit Flickr Creative Commons, Luxomart.

How is that done?

> By creating more demand for MH. Supply and demand is powerful.

> By making sales at a good price for the title holder a routine, vs. more of an exception.

How is that done?

> Via education,

> best practices,

> training,

> good PR and marketing.

It’s a job. It’s carefully grasping nettles. But as herbalists know, nettles and nettle teas are reputed to have positive health benefits.

FYI, we’ve seen this done in MHCs.  We’ve been part of projects that raised resale values, and thus also boosted new home sales in the process.  Happier buyers, sellers, home owners.  Loan performance and collections all improved too.

Properly grasping the nettles of the resale market is the way to go. No less a person that Warren Buffett indirectly suggested it a few years back, when he said: “Kevin (Clayton), it seems to me that the problem of your industry is resale.”

kevin-it-seems-to-me-that-the-problem-of-your-industry-is-resale-warren-buffett-to-kevin-clayton-clayton-homes-(c)2014-lifestylefactoryhomesllc

 

While we may disagree with Mr. Buffett’s publicly stated political stances, the Masthead take on this resale issue is that the Sage of Omaha is spot on. ##

MarkSimon-NewYorkHousing2015PhotoCredits-PostedMHProNews-com-

Photo Credit, Mark Simon, New York Housing annual meeting. Tony is scheduled to address the 2016 Tunica Manufactured Housing Show, besides other events on the calendar.

 

By L.A. ‘Tony’ Kovach.

Serious September – Manufactured Housing Industry Newsmakers, Reports, Articles and Interviews

September 2nd, 2015 No comments

Serious September 2015. It could just as easily be named, how to Scale Success, or Sliding Sideways September.  Which of the later two it will be depends on how each of us views and responds to events and opportunities.  Before outlining our STRONG Serious September Featured Articles and Interviews line up, let me explain what I mean.

green-key-success-pc-free-digital-photos-net-mhpronews-com- (2)

We could use as an executive summary for the next few paragraphs below that Media Engagement by MH Matters, and that Engaging the Media as Media is Very Useful.

1) We spent the early part of the summer documenting MH potential and opportunities on MHProNews.com.  As with the rest of our content, you can still see and access those articles. June is here and July, linked here.  We could summarize it by saying that with rents rising, site-building through the roof (on costs…) and inventories of ‘affordable homes’ in short supply in many markets, MH has plenty of opportunities for a record rebound.

summer2015state-of-manufactured-housing-industry-report-mhpronews-com-

The reports, linked via the image above, were part of a hot, hot summer on MHProNews.

dick-ernst-finmarkusa-posted-masthead-blog-mhpronews-com-

Dick Ernst, FinMark USA and Chariman of Financial Services division at MHI.

2) Among the reasons given for not rising higher in new home shipments than we have include financing and new regulations.  More on that shortly, but I’ll refer back to what Dick Ernst, now Chairman of MHI’s Financial Services Committee, has said.  There is no lack of capacity for our MH lenders to finance many more people, who are financially qualified. That could be rephrased as ‘we need to attract better credit customers,’ without ignoring providing the millions – who have no chance for a site built house – the opportunity to buy from us.

3) We have to broaden our industry’s base.  We have to attract the more credit qualified customers, without ignoring the traditional, affordable, entry-level side of our market.  There are retailers and MHCs who are doing it. That means, it can be done in your market too.  How do we do that, you ask?  Many ways, including through media and PR strategies.

Not Letting CFPB and their cheer leaders off the Hook

It is offensive to think MH pros can collectively do only one thing at a time well.  The people I know can walk, chew gum and carry on a cogent conversation all at once. En masse, there are tons we can do, together.

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

CFPB-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Any serious researcher is going to find what you see in the screen capture above. MHProNews, MHLivingNews and our other related media efforts are in-the-mix of the conversation on CFPB regulations and their impact on MH.

So while there absolutely has to be a focus on regulatory relief – that we support in word and deed – we ought not make that the one-and-only-thing needed for industry recovery.  Frankly, the regulatory relief sought is as much or more for those estimated 1.7 million households that have a home under 20k in value, as it is for professionals selling the industry’s pre-owned homes.

So we applaud the efforts of the national and state associations in MH that are working to correct those terrible ‘unintended consequence’ of Dodd-Frank. We’re doing more than cheering. We’re doing the meetings, the legislative outreaches, PLUS providing digital cover for the effort in the form of serious research that makes policy types and Senate staffers say (paraphrasing what a Democratic Senate staffer told me), Hey, that’s a pretty compelling argument.

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews-com-

Dodd-Frank-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

Again, any serious researcher on Dodd-Frank and Manufactured Home Loan regulations will come across the MHProNews, MHLivingNews and our OpEd on The Hill Congress blog. We are woven into the conversation, which means that the REAL consumer and industry views are being presented.  Ditto someone checking out Doug Ryan/CFED comments, they are bound to find one or more of our articles that will correct the record, and are in favor of reforms sought by the MH Industry. 

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews1com-

DougRyanCFED-ManufacturedHomeLoanRegulations-CFPB-Regulations-commentary-posted-MastheadBlogMHProNews2com-

As further proof of the digital cover, Jan Hollingsworth’s latest column, “Renters’ Nation” has lit up since it was published.

RentersNationTheDarkSideDoddFrankImpactAffordableHousing-MHLivingNews-postedMHProNews-com-

Click here  to see this read hot, new story….

http://manufacturedhomelivingnews.com/renters-nation-the-dark-side-of-dodd-frank-and-its-impact-on-affordable-housing/

87 hours and 38 minutes after the above was published, Webalizer reports there were 42,917 hits on that one article In MH Land, that’s astonishing.

What has to be done now is to scale that outcome

If you want the CFPB and/or the Senate to agree to changes in MH regulations, let me repeat that: what we now have to do is scale that readership result cited above. Please share the link above to Jan’s article with your local editor, and with your  Congressional Rep, your 2 U.S. Senators and the CFPB.

Let’s put this total readership of Jan’s article into perspective.

Just because some publication may have a million readers, that doesn’t mean that each article is read.  Case in point.  We took respected and popular Forbes’ article, shown below.  On July 29th, 2014 on a hot subject, it had 6,701 views.  13 months later, you see that the total views on that article are now up to 7,732.   What that Forbes article has in views in 4 and 2/3rds years, Jan’s latest article accomplished in less than 4 days.

Forbes=credit=taxWaste6.1BillionManHoursComplingFederalTaxCode-JanetNovack-postedMastheadBlog-MHProNews-com

Do you recall when this was big news for a while in the media? Look at the actual views on the article, this screen capture dated 9.2.2015.  7, 732 total views.  It isn’t just how many see it, but who sees it an then acts upon it.  Credit – Forbes.

Side Show September?

Word has it from certain hot spots that some are already grumbling that we gave Frank Rolfe his right to free speech via a featured interview in this month’s issue.  Why would we, as a pro-MH publisher, allow Frank to be quoted as he shared it?

Wouldn’t you want to be quoted accurately?

To be taken seriously as trade media, we have to be fair and balanced, or we risk sliding into irrelevance.  We quoted Doug Ryan accurately too, and I’m not equating the two by any means. When we quote:

  • Jim Clayton, or
  • Nathan Smith, or
  • John Bostick, or
  • Mark Weiss, or
  • Dick Jennison, or whomever,

we ought to quote them accurately. And we do.

Indirectly Related – a Note of Caution

There are already whispers about the wisdom of MHI VP Rick Robinson and MHI Chairman Nathan Smith going to a stage in about a week, when the person providing the stage is said to be in conflict with MHI and the NCC.

Policy

As a matter of policy, we’ve allowed people to critique me and our publication, on our own pages.  So we do this very fairly.  I don’t have to agree or disagree with Frank on his statements regarding MHI and the NCC to protect his right to speak out on those subjects, even though it was not at all on our minds when we asked him the questions. We had no idea what Frank’s replies would be.

If MHI wants to respond, they are welcome to do so.  We are willing to share that response, publicly. Fair and balanced reporting. Period.

We Provide, You Decide.” ©

Something we strive diligently to avoid is any FALSE or errant statement (this, in contrast to an unpopular opinion).  When someone says there are 50,000 or 55,000 MHCs in the U.S. (for example), we’ll either want them to correct that number (that totals is likely more like 45,000, according to informed sources) or we would want to cut the statement entirely.

But that’s not what Frank Rolfe did.  Frank stated his views, and in no way shared a claim that is not grounded in a fact, though those facts can be understood in a variety of ways.

The issues raised by others of late are not new, and are not a side show.  They are on the minds of many in MH; we know, because we’ve heard them often enough.  Its just that this was the first time someone wanted to say so, on the record.

“We Provide, You Decide.” ©

Listening and Taking Correction Well

We had a nice message recently that praised our reporting and commentary work, but then included two typos that needed to be corrected (only 2? ;-).  The writer explained, he didn’t want the corrections to be taken the wrong way.  My rapid response was to make the corrections, and thank him.

An MHI staff officer also sent us a correction on a typo recently. Same outcome as the above.  We want to get the facts right.  We thanked the party.

We published the early comments on Jan’s article, one was that ‘it was long.’ We worked that perspective into the article, linked below.  My response?  I thanked the person for the comment.  That said, the challenge with what we face is in MH as an industry is that we’ve let too much stuff build up over the years, and now we need more than 800 words to dig ourselves out.  The fact that there are so many hits on Jan’s article so fast strongly suggests the content is ‘just right.’

You Can’t Please Everyone, All the Time…

Nor should that be our goal.  If everything was perfect in MHVille, then maybe we’d only need 300 to 400 word columns that all say, ‘everything’s great!’

The reality is there is work to do. Plenty of it. Grab a tool, and let’s get to it.  Failure to address the issues that nag us costs new MH sales.

Record Setting!

MHProNews had 5 days in August that topped 100,000 hits.  Again, in an industry our size, that’s amazing.  On On August 21st, Webalizer reported the daily count was 180,959 hits.  Our readers don’t have to like every article, for there to be value.

#1-mhpronews-com-

MH Professionals, enthusiasts, educators, media, government officials and investors are among the key groups reflected in software and stats. You and thousands of others have made us the runaway #1 place for MH Industry News Tips and Views Pros Can Use. ©

I explained to an industry leader recently that we publish bad news on the Daily Business News; we do so in part, because it happens; but also because when someone gets (for example) arrested for swindling down payments from a buyer, publishing that acts as a cautionary tale.  Good practices are often rewarded with success, while bad ones are discovered and punished.

When there is a controversy, we ought not ignore it, unless paying attention only fuels something that needs the oxygen removed.

In the matter of MHI/NCC and Frank Rolfe, MHI has to consider why they wanted him on stage, and then they need to consider what might happen if they fail to heed the cautionary note above about the upcoming non-association event.

My bet?  If Nathan Smith and Rick Robinson go to that fast approaching private event of an allegedly disgruntled member as planned, the day will eventually come when they wished they had opted not to do so.  That’s my two cents, they can take it or leave it.

But there should be no doubt that we want what’s good for the organization and good for the industry!  We prove that day by day, showcasing the good, and periodically reminding people there are issues to address that need mending.  You’re reading because you know what’s published here matters and has influence.

Intro for our Featured Articles, Reports and Interviews for September…

As we reported above, we had an August that set records.  When you see the incredible line up we have for our Featured Articles for September, perhaps you’ll agree that this month could set new records with readers like you.

  • We have 2 New Cup of Coffee with…interviews. Chris Parish and Dan Rinzema are featured in their own interviews, which many will find inspirational, useful and insightful.
  • These “Cuppa” interviews will be quite different than the interview with Frank Rolfe, who took some very tough questions put to him, and he responded in what will no doubt be seen by many in wave making ways.  We have no direct connection to Frank, so when I commend him for taking the tough questions we gave him head-on and in a timely fashion, that’s sincerely meant.  Others should think to consider that practice.
  • We have a video interview with Matt Webb, in what ought to be a must-view for anyone interested in improving their management and bottom lines, especially in the MH Community sector, but frankly useful beyond that realm too.
  • We have 4 columns by 5 respected attorneys; you’ll see their important topics that can protect your business, below.
  • We have 2 unique reports on how the new Appraisal Rule roll out is going, with our related MH Industry Survey results coming out soon.
  • There is New York Housing Association’s upcoming regional trade show and educational event.
  • Researching Manufactured Housing Industry Personalities, Organization’s and Topics.
  • A look at the hot early response to Renters’ Nation, the Dark Side of Dodd-Frank’s Impact on MH.
  • Ken Haynes Jr. sounds off on a recent media report.
  • AIA celebrates their 15th anniversary, kudos to them and check out their press release.
  • There are 2 inspirational/motivational articles.
  • Certainly not least for anyone who wants to close more sales, there are videos and an article on reputation management.

With no further adieu, let’s jump into this month’s new Featured Articles, Interviews and Reports.

Featured Articles and Reports for Vol. 6, No. 12, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How To Keep Peace and Harmony In Our MH Communities (at a low cost) 


Robert-Coldren-JD by Rob Coldren, Esq and Dan Rudderow, Esq.

The rule breaking tenant can be handled in many ways. Options include:

Read more…

 

• Water, Water, How Much Is That Water?
by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-
Any Californian who has picked up a newspaper, listened to the news, or not been a bonafide Rip Van Wrinkle, is aware that California is in the midst of a significant drought.

Read more…

 

FINANCING

 

• The Appraisal Rule – Six Weeks Report Card

By Lance Hull
LanceHull21stMortgageCorporationPostedMHProNews-com-55x55.jpgOn July 18th, 2015, the Higher-Priced Mortgage Loans (HPML) Appraisal Rule went into effect for our industry.

 

Read more…

 

• Answers to Questions About the New Appraisal Rule

by Darren Krolewski
darren-krolewski-vp-mhvillage-posted-manufactured-home-professional-news-mhpronews-com-55x55The following were answers provided to questions posed by MHProNews.com to DataComp about the new Appraisal rule implementation.

 

Read more…

 

• S. 682 Offers Possible Relief for Consumers Stranded by CFPB

by Bill Matchneer, JD
bill-matchneer-hud-manufactured-housing-division-cfpb-mhpronews-com-50x50Recent history has shown that the regulations designed to…

 

Read more…

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• 65th Annual Convention, Trade Show and Expo – New York Housing Association – Oct 8-12th, 2015 

by Nancy Geer

nancy-geer-new-york-housing-posted-manufactured-home-professional-news-mhpronews-com-50x50-We hope you are well. I have attached the event brochure for you reference. Please see the PDF that is attached.

Read more…

 

• I Can’t Be the Only One.

by Ken Haynes Jr
ken-haynes-jr-new-mexico-manufactured-housing-association-past-president-manufactured-housing-living-news-com55x55It literally drives me temporarily insane when I read or hear manufactured housing referred to by the media, by any other nomenclature than manufactured housing, or manufactured home.

 

Read more…

 

• AIA – Manufactured Housing Specialty Insurance Agents Alliance Celebrates its 15th Anniversary

by Kurt Kelley, JD

kurt-kelly-american-insurance-agency-aia 50x50Bellingham, WA August 25, 2015.

Read more…

 

• Renters’ Nation – Dark Side of Dodd-Frank, its Impact on Affordable Housing – what 38 hours and 25 minutes reveal 

by L. A. “Tony” Kovach


tony- kovachWe’ll let John Caron – whom we interviewed for this episode of 
Inside MH – tell you about his significant history in manufactured housing, MH Communities and in real estate investing in his own words.

Read more…

 

• Controversial Media Reports – The Guardian & KVUE – On-The-Record Interview with Frank Rolfe of Mobile Home University, MobileHomeParkStore, RV Horizons 

by L. A. “Tony” Kovach

tony- kovachOne of the most controversial figures in the MHC world today is Frank Rolfe.

Read more…

 

• Do People Research Manufactured Home Personalities, Companies and MH Industry Subjects? Yes! 

 by L. A. “Tony” Kovach

tony- kovachDo people research companies and people on MHLivingNews.com and MHProNews.com?

Read more…

 

• A Cup of Coffee with…Chris Parrish

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at Parrish Manor).

Read more…

 

• A Cup of Coffee with…Dan Rinzema


a-cup-mhmsm-com1) 
Who, What and Where: (Your name and your formal title at MHVillage/DataComp)

Dan Rinzema, President and CEO, Datacomp Appraisal Systems, Inc. and MHVillage, Inc..

Read more…

 

MARKETING

 

• You Like Me, You Really Do Like Me!

by Wayne Coakley
WayneCoakleyGrenadeMarketingGroupReputationMarketing-ManufacturedHousing-55x62 headshot_MHProNews-com-As you know, nowadays people search online before they buy just about anything.

 

Read more…

 

Matt Weaver, Campbell Caron Properties on IREM, Management, More! Inside MH Road Show Video 

 by Soheyla Kovach

s-k“Failure is Not an Option.”

 

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

• Living with Wisdom – 3 Tips for Today

by Tim Connor, CSP

tim-connor-mhmsm-comWisdom – the blending of – information, knowledge, experience, judgment, truth, reality, maturity – to achieve dreams, goals, life purpose, inner peace and happiness…

 

Read more…

 

• ZigOn Work

by Zig Ziglar

zig-ziglarOne of my favorite quips about work is this: Someone asked a worker how long he had been working for his company and he smilingly responded, “Ever since they threatened to fire me.”

Read more…

la-tony-kovach-latonykovach-com-

 

By L. A. ‘Tony’ Kovach.

MH’s A.M. in Magnificent May

May 3rd, 2015 No comments

Social media has changed mainstream journalism. We hear reporters and news anchors routinely talking about someone’s Tweet, or about a post on Facebook. A video on YouTube may be cited in a commentary. There are bloggers who blog, and journalists often blog now too. Welcome to A.M. – the “Alternative Media” – and where it intersects with the mainstream media.

Let’s briefly see what AM means to Manufactured Housing in Magnificent May 2015.

word=cloud-social-alternative-media-credit-peekaboo-python-posted-masthead-blog-mhpronews-com-

Word cloud credit – Peekaboo.

When I ask a room filled with MH pros, “Do media accounts relating to our Industry impact your sales, notably on issues like tornado coverage?” Usually almost every hand go up. So we know the media impacts perceptions and thus our MH sales, for good or ill.

Yet many of those perceptions are skewed at best, or are agenda driven, etc.. While it pains some in journalism to admit that their profession has often been politicized and has become agenda driven, that is hard to argue against when you have the NYTimes, MSNBC and others on the left, Wall Street Journal, Fox News and others that tend more to the right.

Given a careful read of any given article or TV news report, and a you can often deduce the political or other spin of that journalist.

Don’t get me wrong, that doesn’t mean that journalism is dead. There are good journalists out there. But when agendas are so obvious, doesn’t it make sense to engage in AM in a way that might positively influence the media conversation? Shouldn’t we in MH be as keen to share our facts as other special interest groups are to advocate for their interests?


The answer is obvious. Yes, we need MH AM that can intersect positively with the media.

There are a number of bloggers in MH. There are those who put out PDF monthly reports on their areas of interest. We still have the Journal, the last true print publication (okay, there are newsletters that go out via U.S. Mail too…), and numerous association news for their members. All of these and others might be called part of MH’s AM.

shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a

Then there are MHProNews.com and MHLivingNews.com. What we can point to is that we are intersecting with the media, an increasingly, because we are careful in being able to back up what we publish, the mainstream media is little by little responding, often favorably.

manufactured-home-living-news-ver2_0-laptop-posted-masthead-blog-mhpronews-1

We too candidly have an agenda with MHProNews.com and MHLivingNews.com. We want to report on and periodically set the record straight on issues relating to MH. As much as possible, we want to be the Good News about MH, without ignoring the challenges that face us all.

We’re the broadest and most balanced AM resource on MH. We Provide, You Decide ©.

When someone asks me, what term do you use to describe your online publications? We are MH Industry Trade Media.

While some have both print and a website, I’m not aware of anyone that does all that our two platforms do, including

  • Videos,

  • Daily Business News,

  • Business Daily Market Reports,

  • our popular Cup of Coffee with… interviews with industry figures, etc..

  • Articles, commentary, inspirational quotes, etc., etc.

You and thousands of others have responded by making us the most popular platforms of their kind in MH. Who says? Readers and viewers like you, and website statistics (traffic). Our leadership in MH AM – trade media – is a matter of facts, not just opinions.

Is this important? Yes. We are increasingly influencing the media and public officials.

Also important, we have MH professionals who use our MHLivingNews.com website to sell homes to customers ‘on the fence’ who have concerns about issues like MH in windstorms. I’ve been given unsolicited ‘thank you’ comments on MH sales made due to information we share free online.

No wonder our traffic on both sites has steadily grown.

Sustainably Growing MH Sales

There are a few key facets to selling more MH. Some will say, Financing. Clearly, you have to have loans and lenders in any big ticket sales industry. But what is needed beyond financing and the products themselves?

  1. Professionalism – Best Practices. MHProNews brings you more columns by more attorneys or other experts than anyone else in MH AM today.

  2. Useful articles and videos on MHLivingNews.com. Just see for yourself. We know the information and education found this site is used in selling more MH. That is good for current and future MH Homeowners, as well as for associations, businesses and individual industry professionals.

  3. Inspiration and motivation. Our industry isn’t in the go-go 90s post-HUD Code heyday. Our pros often need a boost. We provide that via Innovation – Information and Inspiration for Industry Professionals. ©

  4. News and commentary. MH Industry News, Tips and Views Pros Can Use. © That tag line sums it up.

MHMarketingSalesManagement-logo=mhpronews-com-

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo (1)

Add in our fee based services for websites, marketing, sales training and consulting, you have a unique mix that lifts up all involved for a better bottom line.

Can all of this influence others over time? Yes. Every month, government, educators, media, investors and the public at large find and login to our twin sites by the thousands.

leaders-are-readers-truman-photo-wikicommons-poster=mhpronews-573x430

This Month’s Featured Articles…

Ready for some thoughtful articles? You’ve come to the right place. We are so please to bring you experts from a range of disciplines and experiences that are some of the best MH AM has to offer.

More pros like you logon here than any other ‘similar’ site in MH history. That is humbling. That trust is a responsibly.

Yes, we have an agenda. We are pro-MH!

We are pro-MH for sound reasons. MH is the future. MH is needed by a public starved for quality affordable living.

Together, let’s forge a future that is great for all the home owners and residents we serve by the millions. When we serve the public well, when we show and tell our stories well, more will have their eyes opened to our great industry.

Here below are this month’s featured articles. Please be sure to see the latest on rhyme evolving MH Industry Image and Education efforts. Thanks as always for checking in.

Featured Articles and Reports for Vol. 6, No. 8, 2015

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

• The Language Of Rentals

by Bill Dahlin, JD

bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-Many states, including, for example, California, have statutory schemes where the language of a consumer contract is addressed.

Read more…

 

Yes, You Can! – Marketing Your Community the Fair Housing Way

by Nadeen Green, JD

nadeen-green-mhpronews-com

One of my blog mentors recently suggested to me that I break from the tradition often followed by those of us who teach fair housing.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• MH Image and Education Campaign – Open Letter to the Manufactured and Modular Home Industry

by John Bostick


JohnBostickPresidentSunshineHomesRedBayAlabama-posted-mhpronews-com-50x50Exclusive announcement to the industry via MHProNews.com, re: Manufactured and Modular Home (MH) Image and Education Campaign.

Read more…

 

• Alternate Construction…Who Knows Why?

by Ron D’Ambra

ron-d'ambra-210warranty-posted-manufacturedhousingpronews-mhpronews-com-50x50-Recently, there has been some heated and biased discussions on the purpose and theory of the Alternate Construction (AC) Standards per the HUD code 3280.14 when referenced by 3280.10 Subpart A.

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Time for The Game Changer in Manufactured Housing Image and Education

by Tom Fath

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55To: Forward Thinking MH Industry Pros and the Game Changers in Our Industry, L.A. “Tony” Kovach and Charles Drake.

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• A Cup of Coffee with…Mel and Thelma Fath

a-cup-mhmsm-com1) Who, What and Where: (Your name and your formal title at New Durham Estates).

Melville (President) and Thelma Fath (Secretary) at New Durham Estates, Manufactured Home Sales and New Durham Hardware.

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• Selling More Manufactured Homes – Evan Atkinson’s Leadership, PIP and You

by L. A. “Tony” Kovach

tony- kovachImagine for the next few moments someone who is a capable buyer that is home shopping. 

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• Partners in Progress – Agents for Positive Change – The MH Alliance

by L. A. “Tony” Kovach

tony- kovachThe past 5 ½ years has been exhilarating as well as humbling. 

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• What’s Coming Soon in MH Image and Education!

by L. A. “Tony” Kovach

tony- kovachVideographer Charlie Drake and I have just returned from almost 2 weeks on the road doing the next round of videoing for Inside MH.

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• Land Lease 55+ Senior Communities Opportunity

 by Steve Lefler

steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50= (1)I recently read a US News and World Report article by Tom Sightings onYahoo entitled the “Baby Boomers Housing Trends to Watch.”

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• The Rules for Innovation—Part 2

 by Bob Vahsholtz

bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-American housing innovation has been on a back burner for a century—except for a short period after WWII.

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MANAGEMENT

Get out from Behind your Desk

by Tim Connor, CSP

tim-connor-mhmsm-comA recent study said that only 18% of managers know what they are doing or know how to manage effectively – WOW.

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PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Dieting

by Zig Ziglar

zig-ziglar

It seems that after decades of diet, exercise, miracle potions and a host of gimmicks, many in the American public has concluded that losing weight, for them, is a lost cause, according to an article in USA Today.

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SALES

Let purpose be your touchstone

by Tim Connor, CSP

tim-connor-mhmsm-comLoss of purpose in sales is akin to a loss of faith or patience in your ability to perform consistently, effectively and successfully.

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New Financing for MH in 2015; Plus DC, Tunica and Louisville Updates

January 11th, 2015 No comments

A lender who’s firm originated hundreds of millions of dollars in mortgages in December is poised to enter manufactured home (MH) lending. That lender holds a high level management role. Our source has been talking to us for about 2 1/2 years, as part of their expanding their understand of the MH space. He tells us their entry could happen in time for the 2015 Tunica Manufactured Housing Show.

There are a number of reasons this should be welcome news in MH retail and community circles. The way this particular loan program is toon-clips-laugh-all-the-way-to-the-bank=credit-posted-masthead-mhpronews-com-being described, the rates and terms would be competitive with its conventional housing counterpart. The loans could be made on manufactured homes in both fee simple and land-lease scenarios.

Stop by booth #115 at the Louisville Show and leave your business card to get follow up announcements expected on what looks like a unique, non-recourse MH lending option.

Manufactured Housing’sDC Talk

Sources close to Arlington-based MHI tell MHProNews that the Manufactured Housing Institute is giving off-the-record assurances to MHARR. The issue is MHI’s planned hiring of a full time membership recruiter, and the alleged assurance is to not use that yet-to-be-hired recruiter to ‘go after’ MHARR’s members. If that plays out that way, it’s a bullet dodged for all, and thus good news for an industry tired of periodic tugs-of-war between the two national trade associations.

But dozens – if not hundreds – of high level eyes will watch to make sure such a detente proves to be true. Of course, we will track that for you too.

More DC talk. As we foreshadowed the night before the official MHI word was released, Lesli Gooch was hired to replaced Jason Boehlert. We welcome Ms. Gooch to MHI, and hope for the best in the important work that needs to be done on Capital Hill and with regulators.

Tunica Surprise

We’ve known for week’s about the upheavals that have taken place with respect to the late March, 2015 Tunica Manufactured Housing Show. While we lightly hinted, this was a deliberate “failure to report.” It was important for the Tunica Show to come up with a strong plan B, when a specific Harrah’s manager allegedly threw a major monkey wrench into the mix.

That said, we now want to tip the hat to Jen Hall, who also knew (and who is not our source on this), for her bold and smart effort to try and repair the Harrah manager’s curve ball. The Mississippi executive’s effort deserves a separate article someday, but until then, Jen – as some say…”good-on-ya!”

For the official word on “what’s up” with the 2015 Tunica Manufactured Housing Show, please click here.

Louisville is Large and in Charge!

Louisville has been the big #1 in attendance for U.S. Manufactured Housing Events two years running! Even with a clear-but-cold long range forecast for 2015, preregistrations for Louisville are running nicely ahead of the 2014 pace.

bill-matchneer-prevously-hud-cfpb-richard-dick-jennison-manufactured-housing-institute-mhi-ron-thomas-sr-mmhf-chair-RV-MH-Hall-fFame-

Change up on Wednesday Morning Presentation schedule!

Please see the Daily Business News Monday morning for updates on the first Wednesday morning Speaker’s line up. Bill Matchneer, MHI’s CEO Dick Jennison and the MMHF Chairman – speaking about MH finance and more – will all be on the revised plan for the first, fast paced hour. Don’t miss it.

Everything at the Kentucky Exhibition Center is all indoors, in climate controlled comfort. Here is a snapshot!

  • New Homes! – more manufacturers than any year since 2010! See this page linked here.

  • Lenders, on homes, MHCs and inventory. The full compliment of dependable MH lenders will be at Louisville, of course. See the finance panels at this link here.

  • Suppliers! Compare quality providers side by side, see exhibitors line up, linked here.

  • Quality and free ‘SRO’Business Building Seminars! SRO stands for Standing Room Only, as was the case in most of last year’s sessions. So Show Management has grown the space by 30% so you can take a seat if you were standing last year.

There are lots of reasons the attendance and excitement has been strong and growing year after year. Come see why first hand. We will be at booth #115. Drop off your business card, and we’ll keep you posted on lending and other industry news, free of charge. Wasn’t it the TV character “Kojack” who said, “Who loves ya, baby!We love MH!

My wife, our growing-in-MH-trade-show-fame 8 year old son, a guest and myself will all be there to say hello.

tamas_kovach-masthead-blog-manufactured-housing-pro-news- (1)

Want to grow? Then Go to the Louisville Show. See you bright and early Wednesday at the KEC Seminar Room at 8:30 AM! ##

(Image credits – see individual image file name.)

latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-By L. A. ‘Tony’ Kovach.