Candid reality checks, Rallies and Manufactured Housing
The International Networking Roundtable (INR) is behind us, and we are only days away from MHI’s meeting in Denver. A few brief thoughts… and more to follow.
The Roundtable (INR) featured a number of important ‘reality check’ keynote topics:
- Randy Rowe, State of the Asset Class address, in which he outlined 5 points that need to be addressed.
- Joe Adams, who touted leaders by example in the Industry, but also candidly addressed gaps in marketing and sales skills that hold individuals, companies and thus the MHIndustry back.
- Dick Ernst, who spoke about the SAFE Act, and how that impacts our Industry, why it needs to be understood and how it must be positively addressed.
- Dr David Funk from Cornell University, who gave us compelling insights into the world of Manufactured Housing demographics, general housing trends, and what it can mean for the Industry.
- Panel discussions on financing, manufacturing and general Industry issues, along with numerous other topics and presentations.
We plan to cover all of these, photos of show homes on display, my own presentation and more in some depth in the days ahead.
The rally?
What I wanted to focus on for a few moments was George F. Allen, ably accompanied and supported with Susan McCarty, some comments he made and some take-aways and posers.
Most of the attendees I spoke with felt INR was meaty, compelling and very much worth the time and investment. Many first-time attendees were present, and about 175 total came. As many noted with/to me, that attendance is nearly double the number who came to MHI’s summer session this past July.
While others aided in the process, there is no doubt that George F. Allen (GFA) deserves major kudos for what this (and previous) INRs represent! MHC and other Industry pros from some 26 states, plus Canadians, came to Phoenix, AZ for this executive level meeting. Chairman, CEOs, execs, owners and association leaders were in attendance. This scope and depth takes significant organizational skill; it is a laudable and noteworthy accomplishment indeed!
George Allen promoted MHI and gave Thayer Long the floor to speak, proving an opportunity as well for MHI PAC to raise Funds for the upcoming election campaign season.
GFA, who has inexplicably been passed over by the national MH/RV Hall of Fame, handed out literature for that worthy cause. GFA encouraged support and a visit to their historic facility in Elkhart, IN.
George took the time to pull me aside and make suggestions, share tips and insights. This he did for many others as well.
In short, GFA was a team player and a true Industry leader, living up to the Man of the Year award he earned not so long ago.
All that said, I want to note what GFA himself said. “Only some 2% of the MHC Industry leadership was in attendance.”
GFA spoke of the tough love statements by Randy Rowe and others. Thayer mentioned that MHI now has some 331 members. While billions of dollars were represented in that room – or are represented by MHI – wouldn’t it make sense for more people to be involved in associations and functions that are geared to support our Industry at its time of great need?
More than one speaker made the point that the Industry can’t wait for the FEDs or any outside force to come in on a white horse to save our collective bacon. We as an Industry are modestly up in shipments year to date. Some companies are clearly showing signs of improvement. Those who are improving are the ones committed to success, regardless of what is coming at them! They are the ones adapting, profiting and benefiting while some avoidably may fall by the wayside.
Regular readers of the Masthead blog know I believe we need to engage the Federal and other regulators, call on Congress, rally industry members and our customers into a force to be reckoned with politically. But I agree, we can’t wait for outsiders. But neither should we abandon the lobbying efforts. We need multiple converging paths to success. As any investment counselor would say, don’t put all your eggs in one basket.
Too many are outside the ranks of associations. Too many don’t attend meetings like INR. Too many fail to invest in self-improvement, coaching and the like, even if they clearly need it.
Some say to me, “Why should I be in an association? I don’t agree with so and so. I don’t see how they have turned our industry around yet.” But isn’t that like watching your neighbors man the levees during a flood, and saying, “Until they have all the sand bags in place, I won’t join and help”?
Where someone sees it differently than MHI or MHARR or any other association, group or leader, he or she should say so respectfully and also explain why. Those with a different perspective should say what they propose instead, and not just criticize. They should be prepared to do what so many others do, volunteer time and talent!
The same applies to Industry publishers, including us.
I don’t mind the occasional critiques that come in from readers or their posts. I don’t mind a different point of view, especially if it is respectful and well-articulated. So long as there are no ad hominums, no profanity or slander, sound off! It makes for a better discussion!
What I do think is often lacking from nay-sayers in general is something beyond a gripe. We are not going back to the Conseco-GreenTree days. We should not want to return to worst practices, when best practices are the way to long-term sustainable success. We must care for our customers, as Randy Rowe, Dick Ernst, Joe Adams, Don Westphal and so many others at INR said.
But let’s move towards a close on the rally point. Hats off to George for pulling together such an impressive array of speakers and solid content! MH/RV Hall of Fame… are you listening?
If you aren’t already involved in positive change in association(s) and forums like INR that make it happen, please, get engaged! We need both – the new blood and new ideas, and also the wisdom that history and experience brings.
We must learn from the past, live in the present, and build for a bright future. We need more leaders willing to invest time, talent and treasure. We need more committed engagement. Working together is the path to success for any company, any team and – yes, for most industries, too.
That said, on to the Manufactured Housing Institute (MHI) meeting in Denver, CO! # #
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As we walked, talked and gawked (isn’t that what we secretly do?) hand in hand watching performances and people from around the planet, my lovely lady and I bumped into a few Hungarians. It would have been a good night for a bet on 00 in roulette, because even in Vegas the odds are like a gazillion-to-one against that. So the son of immigrant parents (c’est moi) and the lady who studied at a noteworthy school there (my wife) are speaking with visiting Magyars in their own tongue. They were shocked and delighted, and of course we were, too.
“I got the best gift in the mail the other day – a copy of The Manufactured Housing Revolution – a new book that was edited by L.A. ‘Tony’ Kovach. It was really exciting to see the article I wrote, “I Only Decorate Houses I Want To Sell,” was included in the book and we had a quote on the back cover! Tony really has been helping spread the word about why factory built housing is the preferred form of construction on his www.mhmsm.com site, and putting some of the better articles from his site in book form was a great idea. You can get a copy of this at:
