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Profits, Understanding Human Events, and Manufactured Housing

July 7th, 2018 No comments

 

ProfitsUnderstandingHumaneventsandManufacturedHousingDailyBusinessNewsMHproNews

When in the course of human events...”

 

Day by day, people make life-changing decisions. Those choices can be for good or ill.

A fact without context may have little discernible meaning. To properly understand the present, or any moment in time, one must understand what occurred previously. 

In the famous George Orwell’s dark novel, 1984, control of information – including historical – was part of how “Big Brother” could pivot his alliances between otherwise ‘competing’ factions.

Orwell used fiction to brilliantly shed light on the human condition. 

 

Profitable History 

History could be profitably oversimplified to the following notion.  

History is a series of events describing how this or that ambitious person or group tries to dominate, manipulate or oppress others. That domination in turn creates a desire for freedom among those being manipulated, disadvantaged or controlled. 

When in the course of human events…” are the first words in the Declaration of Independence. The founders were educated men who knew history, business, philosophy, science, and religion. 

America’s founding founders were the opposite of socialists.  They were fighting against economic, political, and legal oppression. They did so for moral, and religious reasons.

 

TheManufacturedHousingRevolutionManufacturedHomeLivingNewsMastheadBlogMHProNewsLogo

The report on this topic, along with others mentioned in the body of this article, are found under related resources, at the end of this column.

 

Not What It Seems

Because of competing interests, stories – narratives – are told that spin, twist or outright lie about some fact, person, history, or group.  

The brilliant G.K. Chesterton was spot on in saying, “What is wrong is that we don’t ask what is right.”

It was sheer genius when the venerable Fulton Sheen – with his keen insights into human nature – caused him to observe that people can be tempted to do what is right, just as we can be tempted into doing what’s wrong. 

It’s a stretch to say that a brighter future for America depends upon a wider acceptance of manufactured homes. But a broader understanding and embracing of manufactured homes would demonstrably yield more wealth for people of modest means, and all others too.  Is there evidence or proof for that claim?

Yes, and it’s been produced over the years by educated, third-party researchers. 

Greater personal net worth for the working and middle class would in turn make America as a whole a more prosperous, and freer people.  Wealth in all of its forms – properly understood – breeds more wealth.  Wealth isn’t a zero sum game, as some have been mislead into believing. 

We must not forget that manufactured homes – along with the mobile homes that were built before the federal manufactured housing standards began on June 15, 1976 – were a working-class option praised by American presidents. The subsidized housing system of the last 50 years is a demonstrable failure. It can never keep up with the demands, and never has. 

In contrast to subsidized housing, manufactured homes are uniquely positioned today to serve the needs of people on virtually all rungs of the economic ladder. 

But we must also embrace the reality that millionaires, the famous, and even some billionaires have owned a manufactured home they called their own home.  That fact often opens minds, and thus boosts manufactured housing’s acceptance, and appeal. 

Opening minds is at the heart of what must happen in America.  Opening minds must occur on every level of society, including that of the good news, which   includes how manufactured homes have and can support the American Dream. 

 

GreenLeafInsideLightBulbProfitsMastheadBlogManufacturedHousingIndustryMHProNewsThe American Dream – The Profitable Battle Over Housing, Freedom, and Understanding  

The American Dream was never about mere shelter, or “housing.”  

Rentals or subsidized housing wasn’t what the rebels of 1776 fought, bled, and died for during their era.  The very notion would have been widely rejected then, and rightly so.

Today, we should in stages remove subsidized housing from the government’s practices and then, it’s lexicon of failed socialized efforts. 

Private ownership of housing is to be preferred as a public policy.  Who says? Harvard, and several other third-party researchers.  

So, the American rebels wanted to be secure in their persons, properties, papers, and possessions.  They wanted no taxation or regulation without just representation.  They wanted a republic, not a democracy, dictatorship or monarchy.  

When one reads the Declaration of Independence in the context of history, it’s a brilliant document. Ditto the U.S. Constitution, and the Bill of Rights.

 

Compromise…

The founders of the U.S. made complex compromises. A black or Native American might understandably feel a level of pain over some concepts in those documents. But we must be mindful, as dark-skinned immigrant Dinesh D’Souza reminds us, that whites were indentured servants too. Servitude isn’t only a racial issue. Oppression in all of its forms plays a sad part in all of human history.   

The quest for freedom is part of that puzzling mosaic of history, which is best understood as the struggle of some seeking domination over others. That domination takes many forms.  That thirst for domination in turn sparks the desire for freedom.  Often, as we all know from experience, we don’t realize some good thing that what we have, until we’re losing or have lost it. 

So it’s a poisonous fallacy to say that the U.S. Constitution was purely racist. Because blacks owned other blacks – sad, but true – and white’s made chattel of other whites for long periods of time. Conquest is color blind, and so is the thirst for freedom. Freedom is won or lost in degrees, and over time. 

Race hustlers should be denounced as manipulative, just as certain billionaires seek to rig the system for their own benefit and enrichment today. Socialists may be sincere, but they are misguided.  The socialist system is failing before our eyes in Venezuela, in just a decade. It failed in Cuba. The Chinese Communists, and the Soviet Russians abandoned socialism too. 

Why should Americans buy into propaganda that’s so blatantly false? 

Then why are some billionaires peddling dressed up variations of socialism to Americans today? 

Because socialism requires big government.  Big government means power over people.  That kind of power is a path to taking the wealth of others, by misusing government.  Government is a devious way to obtaining money that ought to be sought by honest work. Here’s another historic tip. The Nazi’s weren’t right wingers.  They were “National Socialists” = Nazi. There are so many lies and half-truths being spun today by the manipulators that it’s disgraceful. That’s why ignorance of history, economics, morality, or politics is dangerous.

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Celebrating Success

We celebrate honest success here, and are for the rights “endowed by our Creator” enshrined in the principles of Life, Liberty, and that Pursuit of Happiness;” which in the earlier draft of the Declaration read “Life, Liberty, and Property.”

Those who peddle:

  • Socialism,
  • Racial hatred of any kind,
  • Universal Basic Income,
  • Sexual divisions,
  • “Free” college,
  • “Free” health care,
  • Subsidized housing,
  • Higher taxes,
  • More regulations,

are arguably either ignorant, misguided, manipulative or some combination of those three.

People are never free who are entirely dependent upon others.  

The revolution of 1776 was controversial even in the 13 colonies.  Those colonies declared themselves to be a confederation of independent states. George Washington and the others had a price on their heads, and a bulls eye too.  Benedict Arnold wasn’t alone. America was divided, then and now.  Some fought for the British crown, just as some fight today for the monopolistic and socialistic. The reasons then and now are similar. Greed. Lust for power. The desire to control the lives of others.

Understanding the principles of human nature, and the principles of history are necessary for Americans to reclaim our national vision.  Affordable home ownership is part of that American Dream.

 

Homeownership  

A man’s home is his castle,” wasn’t mere sentimentality. The right to own property – including one’s home – and to be secure in one’s person, property (think home), papers, possessions, and beliefs were at the core of the 1776 revolt. Note that the 10 Commandments protected private property, and the truth. 

The American revolution was also about no taxation or regulation without just representation. It was about establishing laws that protected rights, even the rights of minorities against the potential of mob rule from manipulated majorities.

We’ve got a Republic, at least on paper, not a democracy.  

But a new revolt, which could be peaceful, is arguably needed today. That revolution – and a counter-revolution – are already underway.

That revolution of the American Dream begins with understanding realities vs. popularized fictions, lies or half-truths.  

Zoning” and other forms of land-use control are among those structures that are potentially as oppressive as what the founders rebelled against in 1776.  Note that 200 year span between the revolution, and the dawn of the manufactured housing era?

Manipulations of the American system in turn caused affordable housing shortages in places throughout the nation. Who says? A growing body of researchers, that have been cited for years here on MHProNews, or on MHLivingNews. Why don’t those folks in Arlington, VA routinely cite those same third-party sources?  Why do they turn instead to their own, weaponized data and claims?

 

$2 Trillion Annually

Problematic zoning and land use, say university-level researchers, costs America an estimated $2 trillion dollars a year in lost GDP.

$2 trillion dollars a year is roughly equal to $6,000 per every many woman and child. 

Rephrased, for a household of 4 people, it would be like adding some $24,000 per year in earnings.

That’s life changing for tens of millions, and would be far more effective than the phony higher minimum wage, public assistance programs, or other enslaving handouts that some socialistic-minded wags advocate.  Those truly need have always been cared for in America. We didn’t need big brother government to care for people in need.

When Americans are kept from understanding and embracing manufactured homes – per the logic and reasoning that flows from third-party researchers from places like Harvard – it’s costly to all Americans.

But ignorance and rejection of the truth about manufactured housing is especially costly to those whose only home ownership chance may be a manufactured home. 

ManTouchingLightBulbMastheadBlogManufacturedHousingIndustryMHProNews

 

Wheat and Chaff 

There’s an absolute necessity to seek the truth, regardless of its source. That in turn requires a “wheat and chaff” approach that discerns what is real – from what is problematic. Often, common thoughts are nevertheless untrue. A great example is a manufactured home, which many misunderstand, because they believe the common prejudice, vs. the honest, demonstrable reality.  

We may disagree with this or that political party or organization on a range of issues.  But a group or person may still hold a position which is demonstrably wise, good, and true. Prosperity Now (formerly CFED) has done some fine research, but also hold some problematic socialist-tainted views. They are keenly involved in MHVille, and are an example of the need for a wheat and chaff approach. They are also an example of why engagement is a wise course of action. Critiques properly understood aren’t an attack.  Critiques are a call for intelligent debate, discussion, and mutual learning.

Former Clinton adviser and Democratic strategist Doug Schoen has said that the Democratic Party can’t be a party of redistribution of wealth. Smart.  

Schoen sees the hard left push in his party as embracing socialism, and he rejects it. Democrat Alan Dershowitz sees the harm being caused by weaponizing parts of the government in an attempt to illegitimately unseat a duly elected president.  

You or I may not trust the political, religious or economic perspective of some group or person.  But that doesn’t keep us from considering a specific truth that another may offer.  

So, for example. Much of what Democrats as a party are embracing today in the way of socialism and supposedly “free stuff” – which obviously someone must pay for – are demonstrably nonsense. They are false promises, designed to manipulatively attract, and trap millions of minds. 

But the Democrats were arguably smart to put up a policy position that calls for stronger controls over monopolistic forces in America. On that point, this Masthead writer agrees with them. That’s another example of separating the wheat from the chaff.

Candidates Bernie Sanders and Donald Trump agreed on this. The “System is Rigged.” That much is true. 

And that rigged system is keeping millions from being more free by having their right to choose a manufactured home limited or removed.

Yet, that right to choose a manufactured home is essentially codified in federal law, in the Manufactured Housing Improvement Act of 2000, found in the enhanced preemption clause. That’s how zoning and other land-use regulations, which are strangling opportunities for millions to own a manufactured home, can be defeated, just by applying existing federal law.

The reward for doing so is a society that researchers say would produce $2 trillion dollars more a year in GDP. That in turn would in time end the need for subsidized housing, and other well-indented – but nevertheless misguided – ‘entitlement programs.’ 

We editorially oppose socialists and monopolistic manipulators.  It is interesting to note that those billionaires often publicly claim to support leftist candidates. We oppose them, whether their headquarters are in Omaha or Silicon Valley, etc.

There are some billionaires who are no doubt just fine, so its not the rich that are being blindly opposed.  But rather, it’s those who have rigged the system against the rights of “We, the People.” It’s a matter of principle, based upon an understanding of economic, legal, political, and historical forces.

There are more than one strategic moats which threaten our Republic from within.  That’s why the fictional movie Network was as brilliant a look at reality as was George Orwell’s 1984. 

 HistorySeriesEventsDescribingAmbitiousTriesDominateManipulateOppressOthersThatCreatesDesireAmongFreedomAmongThoseBeingManipulatedDisadvantagedControlledLATonyKovach

 

Manufactured Home “Choice”

Manufactured Home Choice” or the “Manufactured Home Option” must become a factually accurate, evidenced based battle cry that third-party researchers logic says could create trillions in more wealth and GDP productivity for the USA.  

That would yield thousands of new millionaires, and some new billionaires. They should embrace the long-term vision to make that manufactured home option part of the reality of the “American Dream. 

That’s the Profitable Manufactured Housing Revolution.

That can be done without creating a monopoly. 

If you’re among those who’ve followed our periodic series of reports on issues – past and present – that could make manufactured housing greater than ever, you aren’t alone.  If you’ve missed them, some are linked below, as references for greater insight on this essay.

 

Tim, Kevin, Joe, Keith, David, Ross, Mike, Sam…

MH professionals named Tim, Kevin, Joe, Keith, Ross, David, Ross, Mike, Sam, and a host of others are – per our sources – following those reports, articles, and commentary like this on MHProNews.  When they follow it, that’s a good reason for others in MHVille to do the same, isn’t it?  

They, per the evidence, may or may not agree with the goals behind what we publish. What is our goal?  To expand opportunities made possible by a broad use of manufactured homes, promoted in an honest, sustainable, and honorable fashion.  

As an example of those that Marty Lavin calls the big boys” – and how they react to what is published on MHProNews is this.

We are told by sources in and out of their Arlington based network that a gent named Tim is “obsessed” with what we publish. 

Why?

If this was a place online for the angry or mad, it would soon be devoid of readers.

But instead, third-party reports reveal a growing audience, which includes: 

  • International investors,
  • public officials,
  • advocates,
  • media,
  • researchers,
  • educated people across the left-right divide,

along with thousands of manufactured and factory-built home industry professionals.  

They come each day by the thousands to the Daily Business News and/or to other parts of MHProNews. 

Some who initially misunderstood – or even strongly opposed – our exposés like Smoking Gun 3 and other reports have-or-are becoming convinced by the evidence presented.

Facts in context matter. 

Some monopolistic minds sought to marginalize or kill-off, we’re told, this pro-industry, pro-growth Trade Media platform – along with our sister-site, MHLivingNews.com – which also begs the question, “Why?” 

George Orwell, the founders, or other freedom-loving thinkers and doers throughout history hold the answer. 

Ignorance is Strength,” was a slogan “Big Brother” used in Orwell’s 1984. If someone can keep you ignorant of your rights or opportunities – in the problematic world-view of monopolistic or socialistic dominators – that allows them to profit or benefit.

The tragic irony is this.

There is arguably more profit without the monopolistic strategic Moat than with it. Is there evidence for that claim?

Sure.  Just look at MHVille when there were more independent producers, vs. the scarcity of independents today for proof.

There’s more wealth to be earned by making America and Manufactured Housing Greater than ever, than there is by robbing people of opportunities though pressures, ignorance, rigged systems or false promises. 

We have always celebrated honest success on MHProNews. 

We oppose on principle monopolistic or any other form of economic, moral, and political oppression as Un-American. 

At the end of the day, it’s the truth that sets people free. Who says?  How about a wise Jewish rebel who preached a gospel that even centuries later motivated the 1776 founders who put their lives, fortunes, and sacred honor on the line, when they began with those timeless words…

When in the course of human events…”

TheManufacturedHousingRevolutionMastheadDailyBsuinessNewsMHProNews

Knowledge, not ignorance, is the beginning of freedom.  

ItsTheCivilRightsIssueOfOurTimeMHLivingNewsDeadwood5StateConventionManufacturedHomesMHProNewsLATonyKovach

Education, not spin or hype, are a fundamental part of the Manufactured Housing Revolution.

 

NothingIsChangedUntilItisChallenged-SoheylaKovachLATonyKovachTamasKovachDonaldTyeJr.575x238

Tony took the photo at the right.

It’s all about the education of our fellows that can make this manufactured home industry an ever-more vital part of the American Dream of homeownership.

The proof is there for those who are willing to explore the evidence. Can we get an “Amen?” ##  (News, historic, commentary, analysis.)

(Third party images, content are provided under fair use guidelines.)

Related Reports are below…

By L. A. “Tony” Kovach, publisher, consultant, history buff, and manufactured housing industry expert.

Connect on LinkedIn.  For 2x weekly emailed headline news, click here.

 

 

 

Related Reports:

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

 

Time Travelers, and the Future of American Homes

 

Deadwood, the Manufactured Housing Revolution, and You

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

 

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

“Death by Government,” Fascism, Communism, Socialism, ‘Big Brother,’ per Williams, Rummel and Owens

 

Publisher Rebuked! Doubting Doctor, Skeptic Stunned!

 

That’s Debatable – Affordable Housing, Manufactured Homes, Trillion$ Await

December 16th, 2017 No comments

It was 15 years ago, but back then, MHI was correct to quote Harvard’s Eric Belsky.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNewsWhat happened to Belsky’s prediction, that kept manufactured housing from reaching its promised potential?

That’s debatable.

ThatsDebatableAffordableHousingManufacturedHomesTrillionsAwaitMastheadIndustryCommentaryMHProNews

 

We outlined in a cross-referenced, fact-based analysis and commentary part of what allegedly happened to the then-and-now potential for federally regulated, HUD Code manufactured homes to meet America’s affordable housing needs in the “Smoking Gun” report linked below.

4 Sentence Executive Summary of “Smoking Gun

Warren Buffett’s customary reading and research led Berkshire-Hathaway to buy up Clayton Homes, Vanderbilt, 21st, Oakwood, and other manufactured home connected businesses.  Using MHI as a chosen vehicle, they took a series of steps that arguably benefited their operations, often at the expense of numerous others.

Want evidence and reasoning to support that claim?

—> See the 21st Mortgage Corporation document -part of the “Smoking Gun” report and analysis – linked above.

Warren Buffett’s Famous “Perverse” Quote, Applied to Manufactured Housing

In “Perverse,” 3 Buffett Quotes are applied to manufactured housing.  ExecSummary? ‘He doesn’t think the industry will change, so he’ll win?’

WarrenBuffettQuotesPeverseEasyThingsDifficultChainsHabitLearnFromHistoryPeopleDontLearnFromHistoryManufacturedHousingMHI-MHProNews

“Perverse”–Warren Buffett-Dodd-Frank, CFPB, Manufactured Housing, Loans, Independent Businesses Fact Check$

We looked recently at what Buffett and his successor fear.  ExecSummary? A breakup.

Who Will Replace Warren Buffett at Berkshire Hathaway? Expert Insights, Video & Manufactured Home Industry Outlook

We’ve also spotlighted the growing signals from the Trump Administration that the 45th president is eyeing anti-trust – read anti-monopoly – actions.

Based on prior reports on what Buffett fears – a Berkshire Hathaway breakup – is there any reason to think that Buffet’s empire – including Clayton – isn’t in the president’s cross-hairs?

President Raises the M-Word, “Monopoly,” Plus Manufactured Housing Industry Market Update$

The time to discover and debate replacing the Manufactured Housing Institute, should be engaged in now.

A third-party report on that subject is teed up from the Daily Business News item, linked below.

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

You can find the Manufactured Housing Association for Regulatory Reform’s (MHARR) detailed report on the need for a post-production association, linked below.

http://mhpronews.com/industry-news/mharr-news/mharr-releases-study-recommending-independent-collective-representation-for-post-production-sector

MH Debates, Discussions and…

At Tunica in 2017, we invited the Manufactured Housing Institute (MHI) to join the discussion – debate, if you will – the issue of media engagement, and their (in)effectiveness in that realm.  MHI’s PR person ducked out.

Frank Rolfe said yes.

That led to the following.

Frank Rolfe: Pressured into Silence? Manufactured Housing Industry, and Journalism

At Deadwood in 2017, Rick Robinson had the perfect opportunity to prove in front of dozens of industry professionals why what they’ve done is so brilliant, and why MHARR, this writer, MHProNews and other critics of theirs are all so wrong.

MHISrVPRickRobinsonManufacturedHousingInstituteLogoGenCounselMHProNews657

Robinson ducked in front of dozens.

I’m inviting – challenging MHI – to a public debate/discussion at Louisville, to be video recorded.  Video would allow the entire industry – and all other interested parties – to see and learn from the discussion/debate.

WithoutDebateWithoutCritismNoAdminNoCoutnryCansucceedNoRepublicCanSurviveJohnFKennedyManufacturedHousingIndustryMastheadCommentaryMHProNews

MHI’s own actions convinced me of several things.

Line those actions up – using Marty Lavin’s logic – with the money.  Doesn’t it lead you to the same places that Dems and Republicans alike have discovered about Berkshire Hathaway/Clayton Homes/VMF/21st hold over MHI, and the industry?

FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNew

Marty Lavin Lashes the Manufactured Housing Institute’s (MHI) Latest Initiative

Debate is useful.

Scholars, and thinkers debate.

Business and investment professionals in their board rooms debate.

Politicians (sort of) debate.

Let’s be blunt. MHI to date has lacked the confidence to debate their true performance. They’ve had other opportunities. Do they really want the industry to starkly see what has been taking place in recent years? Would it embarrass them, and their string pullers? “We Provide, You Decide.” ©

Why not a great debate on the trillions in opportunities that could flow to factory-home builders, much of it to HUD Code builders?

NAR’s Yun – No Quick Fixes Spell$ Manufactured Housing Opportunitie$

The Yun Report demonstrates what we’ve said for years. There are trillions in opportunities in MH, but only for those willing to step out of the chains of the past into the bright opportunities of tomorrow.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

That will be a focus on the next, popular – Monday Morning Sales Meeting.

NewManufacturedHousing1trillion9PercentNew1percentExistingHomeSales2016CreditManufacturedHousingIndustryMHProNews

In some 600 words, you now have a link-laced snapshot of what third-parties and this writer believes is the truth is about the manufactured housing industry potential.  What successful pros are doing to grow at significantly faster rate than Clayton and Cavco.

WarrenBuffettQuotesPeverseEasyThingsDifficultChainsHabitLearnFromHistoryPeopleDontLearnFromHistoryManufacturedHousingMHI-MHProNews

You also now know what Mr. Buffett is counting on – inaction – that keeps most of the industry from enjoying the fruits of those opportunities.

Trends in MH Communities, Impacting Producers; Looming Crash?

Failure to act, will have consequences for still more independent producers, retailers and communities, as the link above demonstrates.

MHI?  Louisville Debate date/time, please?

How about the afternoon before the event begins? “We Provide, You Decide.” ## (Editorial commentary, analysis, opinion, news, fact-checks, manufactured housing.)

LATonyKovachPresentingStateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

L. A. “Tony” Kovach presenting to a packed house.

L. A. “Tony” Kovach 
MHLivingNews.com
 MHProNews.com |
Office 863-213-4090 |


Whether you think you can or whether you think you can’t, you’re right. “
– Henry Ford

 

Expert Witnesses, Manufactured Homes, Investors, Professionals, Researchers, Media, Investigators, Public, Facebook, Mark Zuckerberg and MH Aficionados

July 16th, 2017 No comments

The vast majority who read this blog are professionals. While many are within our industry, a surprising number of those outside looking in come here too.  They may begin elsewhere on MHLivingNews.com or MHProNews.com. But they will often end up here on the publisher’s Masthead blog, looking for answers.

Those who are serious, email, message or call.

Beyond our own industry’s professionals, among those who reach out include, but are not limited to:

  • investors,
  • media,
  • researchers,
  • those seeking an industry expert (think legal matters, expert witness cases),
  • federal or state officials, including investigators,
  • non-profits,
  • international,

others serious about understanding our industry and its role in quality, affordable housing.

I’m not in the prediction business, but let me suggest some things that a number of our Daily Business News articles already point toward.

FacecbooksHousingMoveManufacturedModularHousingIndustryDailyBusinessNewsReportsSalonZuckerbergPres2020MHProNews

Many, but not all, of the images in this blog post are hot links to stories that have more details. image credits are as shown or on the original post’s page.

Don’t be surprised if Facebook enters the factory-built housing arena, and if it’s billionaire founder – Mark Zuckerberg – runs for presidency in 2020 or 2024.

If Zuckerberg doesn’t run, it will likely be because of European, American and/or other anti-trust actions – or major media exposés – prior to that time.

MHI’s Annual Meeting – Disruption by Advocacy Group Protests?

MHI member Frank Rolfe isn’t the only one who has called out MHI’s leadership for “hypocrisy.”

FrankRolfeMHIHypocrisyQuote-MHProNews

 ELS and Rolfe’s operation are among those who may be ‘targets within the target’ of rumored protests against MHI that are looming over MHI’s Orlando meeting. See below for more.

So has the generally left-wing manufactured home community resident advocacy groups. We see – let’s put this carefully – indications that their may be disruptive activity at MHI’s planned meeting in Orlando this year. If the indications of that rumor in fact takes shape, MHProNews may decide to cover that activity.

 

ManufacturedHousingInstituteMHILogoProtestsComingOrlandoFL2017Meeting

Collage credit, MHProNews. MHI logo and KATU still from video of manufactured home resident protestors images are shown under fair use guidelines, for illustration purposes.

In an internet – George Soros and (Soros minded Brethren) funded age, it doesn’t take long for those left wing groups to mobilize, and organize a protest. 

There may even be a Facebook tie-in to that, we’ll try to keep an eye on those developments for you.

PBSNPRNewsObserverFakeNewsLogoDailyBusinessNewsManufacturedHousingIndustryDailyBusinessNewsResearchDataReportsProNews

No one else in manufactured housing even comes close to exposing more ‘fake news’ that harms our industry, or spotlights more real news that industry pros need to know.

The GSEs, Investors, and Other Investigators

There are happy, curious and unhappy people who call or electronically reach out to our publications. 

As many in our industry know – while we love sponsors, we are not as dependent on traditional advertising – as other media are. The reason is we provide web, marketing, video, training, coaching and other expert, professional services. Those always have been the bulk of our revenues.

Some of those callers are seeking services.

Some want to understand the financial opportunities.

Others are looking at this or that operation in MH, at times with a legal, or other ‘takedown’ motivation in mind. When I mention the possible disruption in Orlando…

…well, let’s just leave it at that for now.

MediaFederalInvestigationsManufacturedHousingInstituteMHIFakeNewsMHProNewsI’ve been accused of using stream of consciousness in my Masthead columns (and hereby plead Nolo Contendere to that charge).

NoloContendere

Again, crystal balls are broken, but don’t be surprised at the following allegation.

There are parties from 2008-2009 and other eras in our industry’s history that are exploring what might become one or more of the largest class action lawsuits in the industry’s history. As a hint – based upon what is heard – they may be focused on major operations in the industry, in the community, finance, production and retail sides of the industry.

Yours truly has not at this time entered into any agreements with such parties. If that should happens and If I would be engaged as an expert witness, I would unlikely be able to write about it, so remember. You read it here, first.

Closing Thoughts

The Berkshire Hathaway companies have their plans. We see them, we are asked about them, we report on it too.

AnotherClaytonAquisitionLoomsManufacturedHousingIndustryDailyBusinessNewsReportsResearchMHProNews

Clayton logo is their property, and is shown here with a collage by MHProNews, under fair use guidelines.

Others have their plans, and those others routinely hang out with their fellows at – shall we call them a members group? – as they carve up their favorite chunks of manufactured housing.

For those who have been around as long – or longer – than myself, they remind me that Champion and Fleetwood once dominated manufactured housing. They went on a buying spree in the late 1990s and into the early part of 2000s. When they and others collapsed not long thereafter, and in the wake of Warren Buffett’s entry into the manufactured home industry space, new powers have come to dominate.

Don’t Think Small

We’ve said for years, don’t be complacent. Don’t think small. This is going to become again the hottest sector of housing, unless someone with an agenda deliberately kills it.

There are forces lining up that are for – and against – manufactured housing. Those “against it” might more accurately be described as those who – like those left-leaning home owner groups, or potential litigants – don’t necessarily hate MH.  They just have a bone to pick. That bone could be big enough, to harm and disrupt our industry.

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Honest growth is necessary and achievable. Don’t think slice of the pie, as so many in the MHC sector do.  The ground breaking of new projects that are taking place might, just might, signal the next wave of MHC activity. There will still be consolidators out there.

There will still be those who allegedly put their fingers on the scales to facilitate consolidation.

While we won’t comment today on pending or accomplished separations from certain prior sponsors, there are those who can (do) fill that vacuum.

So the best report and insights ever are about to come.

And there are those who need to heed MHI award winner, Marty Lavin’s, advice.

Follow the money. Pay more attention to what people say than what they do.

For those who follow us, you know we love this industry, know it, stand up for it, and will stand up and spotlight the negative things that take place within and without.

Click on some of the images above – if you haven’t already read those stories – and you will know what I mean.

We love Faith, Flag, Family, Freedom and Free Enterprise. The rest is commentary and details. Until next time…adios.  ##

(Images credits are as shown, and when by third parties, are provided under fair use guidelines.)

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Photo taken while Tony was questioning regulators in NY.  Kovach has been ‘fighting for the good operations,’ home prospects and current home owners of the industry for years.

By L. A. “Tony” Kovach.

Principles, Cheers, and Jeers June 2017

June 13th, 2017 No comments

Principles, Cheers and Jeers June 2017

The Manufactured Home Industry could be enjoying its best times ever.  That’s what the facts tell us. While our industry is experiencing growth, it’s only a fraction of what is possible.

NAHB, NAR, Zillow, Case-Shiller and a host of reports from inside and outside of quality, affordable factory-crafted homebuilding all point to the needs and opportunities.

The U.S requires several million new housing units in the next few years.

Site builders are near maxed out. Nor can they hit the lower price points without taxpayer subsides.

So only factory homebuilding can meet the escalating needs, here and abroad.

Other nations see it too.  A number of American media are beginning to as well, as we’ve reported and encouraged.

We report, provide insights, and commentary on all that and more to you; the ups and downs, story by story, day by day.

The Tornado Report, Updated

One of the sources of misinformation that harms our industry is the claim that ‘mobile homes’ are more vulnerable to tornadoes and windstorms than conventional housing. In a narrow sense, that’s true – about mobile homes!  But the researchers fail to make the distinction between HUD Code manufactured homes and mobile homes.  Learn more, share the powerful truths, linked in a special Industry in Focus Report, linked here.

Share the Facts, Candidly and Accurately

When Tim Williams told us that MHI had sent Rick Robinson to testify before a Ohio committee, we reported that fact. That’s what happened, that’s what should be said.

But when MHI thumped their own chest (yet again) in their emailed messages to their readers, as if the heavens were moved by them, and acting as if they and Ohio alone were doing the lifting, RC Williams rightly called them out (see that, linked below).

PrinciplesCheersJeersJune2017FeaturesReportsMastheadManufacutredHousingIndustryCommentaryMHProNews

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” – Arthur Schopenhauer.

Ironically, MHI called out Gov, Kasich in their emailed message, for his alleged lies, distortions, and half-truths. RC Williams – an African American – said that was MHI hypocritically calling the kettle black. They failed to mention that MHARR, MHLivingNews, MHProNews and others had done the same thing, in some cases – sooner than they had acted. Hypocrisy, right?

From our vantagepoint, that’s but one of many examples of principled, reality-based industry coverage. Truth, facts, and principles matter, to us and thousands of others in MHVille.

Getting to 500,000 Plus

When the industry ought to be doing 500,000 or more units a year, and MHI has one or two full time communications people drawing big salaries, what exactly are MHI’s people doing to advance the image and cause of manufactured homes in the U.S.?

We can lay out the case again, but you can find the good, bad and ugly allegations and concerns in a 400-word executive summary about MHI linked here. Do they want to try to undermine the proven, years of pro-industry work MHLivingNews and MHProNews have done with and for the public and professionals?

If so, let them go for it. We’re ready. But also let’s note, that the industry is watching.

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Our thousands of professional readers – mostly from within, but also outside of manufactured housing – are watching it all unfold too.

We asked MHI recently why they didn’t cite their sources in a press release they did last year? One that seemed to claim facts we’ve published – and that we cited our sources and experts and –  but they have not opted to reply or correct the matter. Too bad.

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It is Frank Rolfe, not just those at MHProNews, that called them out for hypocrisy. It is MHI member Rolfe who said that the biggest obstacles to industry growth lie within the industry itself.  Can you do the math?

  • Rolfe is far from alone, as we’ve reported;
  • Doug Gorman (MHI award winner),
  • Marty Lavin (MHI award winner),
  • Titus Dare,
  • Bob Crawford (historic, award winning Dick Moore Housing),

…and so many others who have called out MHI by name or inference.

So it’s isn’t just MHARR – or your MHProNews sources – making allegations like those on this page and others.

Many in MHVille have noted MHI failures and weaponized news.” A growing number of their supporters may be silent, due to their own political positions, but they quietly know the score. What had MHI accomplished in 5 years with $15 plus million plus PAC money?

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While they have their supporters, the two most common words we read and hear about our coverage are “thank you.

For those who think MHI can bully, threaten, undermine or whatever us — hey, it’s America. Let’s see what happens, as we strive to help inform and inspire the industry and others to embrace — not the failed self-serving crony capitalists — but the honest, hard working men and women who believe that manufactured homes and communities ought to be the mainstream for millions of Americans futures.

We thank those sponsors who have principles, and a backbone. We understand those that have told us they’ve benefited, but due to politics or pressure, will bail on us.

Thousands are watching.

Please take 10 and comment on the HUD regulatory issue.

Action Alert! Billions in Opportunities, Industry Professionals, Deadline for Comments to HUD Loom

With no further adieu, we bring you once more the industry’s top line up of featured articles, reports, and commentary. Merchants and Crusaders, unite! Tally Ho!

— Featured Articles and Reports —

Mastering Contemporary, Relevant Management, Leadership Skills, and Mindsets in a Rapidly Evolving World – A NEW program
tim-connor-mhmsm-comby Tim Connor, CSP

During this NEW all-day program, I cover the critical factors in the following five areas: Read more …

Northpoint’s nearly 900 Million Portfolio Being Acquired by Canadian Laurentian Bank
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Following five consecutive years of robust growth and the development of an impressive customer base throughout North America, Northpoint Commercial Finance has recently announced that they are to be acquired by LBC Capital, a subsidiary of Laurentian Bank of Canada,” the company tells MHProNews.  Read more …

 

About the PC Bush-Obama Years, President Trump, and Industry Politics – Telling it Like It Is
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

We were raised to be polite, but we also knew when to be blunt. Read more …

 

“Lions, Tigers and Bears? Oh, My!” Manufactured Home, Fair Housing Tips
by Nadeen Green, JD

nadeen-green-mhpronews-comService animals have been getting a lot of attention lately.  I recall not too long ago seeing a news item about a turkey on an airplane.  Read more …

 

A do it now mentality
by Tim Connor

tim-connor-mhmsm-comProcrastination is a thief of time.  It steals from the value and essence of your personal life and career.  Why do people put things off?  We could write a book on this, but I’ll give it a try in 25 words or less. Read more …

 

Closeness vs. Distance
by Tim Connor

tim-connor-mhmsm-comYou can be a million miles apart emotionally while in the same bed and as close as the next heartbeat even though you are separated by miles or time.  Read more …

 

Fear! “False Evidence Appearing Real,” MHI and You
by L. A. “Tony” Kovach

l-a--tony-kovachYesterday, in a group gathering, a mother was singing, as her baby began to be restless. She stopped during the refrain of her song, and explained the acronym for FEAR.  Read more …

 

Those Pesky Facts! Do They Betray a Media Narrative?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhile various narratives continue from talking heads and media pundits about President Donald Trump’s lack of progress, the numbers don’t lie. Read more …

 

Victory for Residents or Erosion of Rights? A City Takes Action
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn California, the San Francisco Bay Area is known as a technology hub and a center of activism. In the city of San Jose, the city council made a move last week that could make it known for something else.
Read more …

 

Rent Control and Manufactured Housing – Special Report
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn an update to the story that the Daily Business News originally covered here, residents at the Thetis Lake Campground community in View Royal, British Columbia, Canada, are facing an imminent threat.
Read more …

 

National Federation of Independent Businesses (NFIB) Sounds off on Tax Reform
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe National Federation of Independent Business (NFIB) tells MHProNews that in a meeting last week, the organization told House Ways and Means Committee Chairman Kevin Brady (R-TX) that small business owners expect comprehensive tax reform this year and that it must feature parity for businesses of every size. Read more …

 

Zell’s 1000 Flight Hours A Year Net Valuable Insights
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNever one to pull punches, Equity LifeStyle Properties Chairman Sam Zell, out promoting his new book “Am I Being Too Subtle,” shared some handy words of wisdom. Read more …

 

Before MHI’s Week Late Claim, MHARR Reported An EPA Victory
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe Manufactured Housing Association for Regulatory Reform (MHARR) tells MHProNews that the organization has succeeded in winning a delay of the effective date(s) of the Formaldehyde Emissions Standards for Composite Wood Products final rule published by the U.S. Read more …

 

Forget “Preserving Access,” Is Judgment Day Coming For the CFPB?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsToday is a big day in the history of the Consumer Financial Protection Bureau (CFPB), as it heads to an appeals court in a case brought by PHH Corp. Read more …

 

Community Corner – When You Manage an MHC Long Enough…
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsBoth residents and operators of manufactured home communities will tell you that, if you’re around long enough, you may see anything. Read more …

 

NAR Report Points to Growing “Residential Style” Manufactured Home Marketing, Sales Opportunities
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data from the National Association of Realtors (NAR) shows more proof that the manufactured housing industry stands at the cusp of significant opportunity. Read more …

 

JP Morgan Takes Action on ELS, Plus Skyline Update
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNoteworthy headlines on – CNNMoney – Trump wants at least 6 million people off welfare. GM accused of diesel emissions cheating. Best Buy stock at all-time high. How NATO is funded and who pays what.
Read more …

 

Does Government Licensing Help or Harm Job Creation?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn the U.S., a number of professions and businesses are regulated to varying degrees. While some are obviously necessary, others present questions – and responses – from individuals and businesses alike, who wonder if having to play the game of “captain may I?” is meant to help or hurt them. Read more …

 

Manufactured Home Community – Best Practices Debate
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsA recent post from Eric Enloe, Managing Director of JLL Valuation and Advisory Services has revved up debated topics in the industry – home rentals versus sales – as well as a look at various best practices regarding accounting and corporate structure methods. Read more …

 

Tuning Faked News Out? Are Voters, Donors Buying Media Narratives?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe two most visible billionaires in manufactured housing are evenly split between pro-Democratic Warren Buffett, and now pro-Trump Sam Zell. Read more …

 

Evolving Poverty Pimping and Uni-Income
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn what many have called “Trumponomics,” the battle lines became even more clearly drawn last week.
Read more …

 

Hybrid Housing – 3D Printing and Modular “Married”
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsA Malaysian designer has made quite a splashing when it comes to a hybrid of modular units and 3D printing. Read more …

 

Credit Scores – The Latest and What It Means
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew numbers out show that under the guidance of the Trump Administration, the nation’s economy is finally recovering from the recession. Read more …

 

Manufactured Housing Opportunities, Growth “Down Under”
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsWhen it comes to housing, the term “affordable” means different things to different people… in different places. Read more …

 

Opportunity vs Reality – Insanity or Insanely Simple

September 25th, 2016 No comments

Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it.

No matter how great a product, service, company or person is, someone may still misunderstand.

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When misunderstanding takes hold – or something goes the wrong way – what does the motivated business professional do?

  1. Nothing, just accept the status quo.
  2. Work only with those who don’t misunderstand, even if those numbers are very limited.
  3. Work with those who understand, plus strive to marshal the witnesses and resources needed to change the perception for an ever-growing number of other potential customers.

While you are pondering that (to the extend it needs much consideration at all! ;-) let’s peek at the following reality.

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Image credit, Everything is Obvious.

Insanity vs. Insanely Simple

Our industry ought to be insanely simple.  As Bloomberg notes below, there is a spreading affordable housing crisis, and we have the quality, affordable homes that can solve it for millions of Americans. Duh, right?

But for anyone who has been active in this industry on

  • the front lines,
  • management,
  • investment or
  • ownership level for a reasonable period of time, they (…and you) know we have an MH Image Issue.  They – or most MHProNews readers and a professional like yourself – know that the industry’s image is often undeserved.
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Image credit, MHLivingNews.com.

But what is being done about changing that image in a practical way?

  • There are, in fact, companies who strive to improve their own image. That’s important and valuable.
  • There are collaborative efforts like the Arkansas Manufactured Housing Association launched recently, designed to dispel myths.
  • Other associations and operations have or are doing such things.

All such good efforts are to be commended and have value.

But what we can’t afford to ignore are the very real issues that keep millions of more people from embracing our industry.

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Credit, Bloomberg, click to see DBN report.

Look at what Bloomberg said about our industry the other day, listing the good, but also citing the problematic history and then saying to our industry, that we need to rebrand!

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Titus Dare, SVP, Eagle One Financial.

Then, consider what industry veterans like Titus Dare and Tom Fath said in their recent Op-Eds – raising important points, which

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Tom Fath, Operations, partner, New Durham Estates.

need to be understood.  Because simple cheerleading which ignores real or perceived issues not only won’t solve what limits us; it could – as each of the two pros said in their own words linked above – backfire.

 

Dust Under the Proverbial Rug?

Ever do housecleaning?

Ever sweep dust under an actual rug?

Maybe as a kid, we might do something like that, but most motivated adults know better! The dust piles up, and it becomes noticeable.

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Credibility is a point that both Tom Fath and Titus Dare raised, independent of each other, in their columns. Ignoring issues doesn’t help, tackling them is the only reasonable option. But what MH needs isn’t what the the RV industry did with GoRVing… our situation is unique. We need a tailored approach, that is market based, yet national in the sense that each market has its own specific, targeted efforts that showcase the good, but address the perception issues.

You don’t sweep years and years of dust under the rug, watch the pile grow and hope that it somehow magically goes away.  It took years to get the MH image to the low ebb we are at today.

The MH Image won’t change overnight. That means a sustained effort must be made.  Such an effort will bring billions of dollars in new sales to manufactured housing every year.

Again, look at what Bloomberg said last week – so this isn’t just the Masthead’s perspective – or just those pros linked above – it’s the view of many in and outside of manufactured housing.

While I think Bloomberg’s closing suggestion is well meaning, it has its own flaw – but their general point is correct.  Manufactured housing will not achieve its potential, so long as we operate under this cloud of decades-old misunderstandings and dated, heavy baggage.  Those were elements of the parting thoughts of MHI’s prior president.

So while we in manufactured housing are advancing for several years now from the post-2008 crash bottom, we ought not sit on our laurels.  Our HUD Code MH sales – as well as those on the modular side – are a fraction of what they once were, and what they could become again.

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But we can’t keep doing the same things, the same way and expect a different result.  We all know that such an approach is the popular definition of insanity.

Yet, isn’t that what the industry has de facto done for decades?  Again, MHI’s prior president suggested as much.

The Solution for Profitable MH Growth is Insanely Simple

As professionals and as an industry, we must learn to tell our story well, and keep improving upon that story telling;

  • we must spotlight what is already good and
  • tackle what is problematic or misunderstood.

We must do the above from every vantage point, not only our own, but that of others:

  • showcasing how the vast majority of our industry’s home owners love their home, community and lifestyle.
  • From the perspective of experts, who know and respect our industry.
  • From the perspective of our MH industry’s professionals,
  • but also from the perspective of those who are naysayers!
  • We must tackle what the naysayers are pushing out via the media, politicians, policy advocates, etc.

Where industry critics are correct, we ought to make the needed changes. When naysayers are wrong, we need to clearly showcase WHY they are wrong.

Once we get the above elements right…

…Repeat, repeat, repeat, repeat, repeat.

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Joe Dyton.

Against that backdrop, please take another look at what we’ve been doing in recent weeks on the Daily Business News

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RC Williams

on MHProNews  and what we are doing on MHLivingNews.com.

For this to be done properly and the most effectively, we need your professional voices, your expertise and your support on every level to move MH ahead.

Because as valuable as other sources in our industry might be – we proudly proclaim the obvious – there are none in industry trade publishing that are doing what we’re doing, quite like we are, as noted in the outlined above.

Only MHProNews and MHLivingNews are consistently, routinely spotlight the good in MH trade journalism, while tackling the thorny issues that rightly or wrongly hold MH back.

That’s the view from the Masthead.

And you say…? ##

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Jan Hollingsworth, award winning journalist, featured on MHLivingNews.

Programing/Scheduling Notices: You will see some more meaty/thorny and positive moving ahead topics tackled on MHProNews and MHLivingNews, starting as soon as early this week. Please check them out. YOUR Thoughtful feedback – on or off the record – is encouraged.

LATonyKovach-NYHousing--PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257

L. A. ‘Tony’ Kovach, MH Industry publisher, consultant and popular speaker.

By L. A. “Tony” Kovach.

40 Years of Manufactured Housing, 240th Birthday for America, July 4, 2016

July 4th, 2016 No comments

ManufacturedHousing40-US240USIndependenceDay-postedMastheadBlog-

There seems to be some perverse human characteristic that likes to make easy things difficult.”
– Warren Buffett

Superficiality is the curse of the modern world.
Matthew Kelly

There are both keen truths and potent tensions between the two quotes above.  The subject is easy, but we’ll avoid an overly superficial look at the topics for this month.

Unity and Disunity in America, The World and MH

When the 13 colonies declared their independence from England there was a conflict fought. Just days ago, in a heavy voting turnout, England (the U.K.) peacefully voted for independence from the EU, a “Brexit.” The U.S. then, or the British today, wanted to be freed from the rule of others. At the same time, they wanted to band together as a people.

UnityStrengthDivisionWeakness-SwahliProverb-ilovebeingblack-twitter=credit-postedMHProNews

There have for centuries been those who worked for unity, and towards division, in all nations and places.

So independence has in practice an interdependence.

The American colonies would forge a system designed to end England’s power, as well as limit the power of the federal system that came into being here in the U.S. once the war for our nation’s independence was won.

It’s a fact. The Soviet Union split into 15 nations. Yugoslavia split into 7. China has two significant areas where separatists are at work. The U.K. will face another Scottish exit effort. Across Europe, Asia, Africa and beyond – there are movements whose aim is to break larger nations – larger powers – into smaller ones.

Those who seek regional or global orders in America today have watched a strong anti-Democratic-establishment effort by Bernie Sanders followers.

They are watching an “America First” populist-nationalist camp led by Donald Trump lay claim to the party that Bush, Romney and a few Republican elites have previously led.

Perhaps 5 percent to 10 percent of the USA is libertarian, and smaller movements of Green Party or other forces are busy in our land too. Some pundits say Ralph Nader’s Green Party run in 2000 cost Al Gore the election against George W. Bush (fyi – your Masthead  scribe is an independent).

Struggles over unity and division are ongoing. Never think that what’s happening today is so totally different than other parts of the world, or other eras of history.

Efforts for unity or division go all the way back in time to when the people of the world are said to have lost a common language, after the Tower of Babel was toppled by the God of the Jewish and later Christian people.

There is unity, and there is disunity.

There is Independence as well as Interdependence.

Manufactured Housing and Our Times

On this 240th 4th of July, some might say that within Manufactured Housing, there are – and historically have been – similar forces for independence and interdependence at work.

At one time, Fleetwood and Champion dominated the manufactured housing industry. Today pros speak of the three Cs of MH – Clayton, Cavco and Champion. There were numerous independents then, and now.

There are consolidations taking place on the manufacturing side of MH. Far more consolidations are occurring on the community side of MH.

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Image credit, Pinterest.

Retail by independents have risen and fallen, but could be rising again.

A new paradigm has been coming to birth in MH for about a decade, as a growing percentage of home sales are done by MH land lease communities – aka “mobile home parks” – or more properly MHCommunities. While most MHCs buy pre-owned homes – or new homes from factories – solely for their own use to fill vacant homesites; in some places, retail off-property by MHCs are in motion. That’s a trend to watch.

The point is that there are in business as in politics, larger forces at work in MH, as well as thousands of smaller ones.

On the association/lobbying/advocacy side, most states have their own associations, some have separate community associations plus an “umbrella” association. A few have associations that span RVs and MHs or even other groups seeking collective advocacy.

In factory-built housing, there are more groups than are generally spoken of in MHVille – we hear the most from the Manufactured Housing Institute (MHI), or the Manufactured Housing Association for Regulatory Reform (MHARR). But the NAHB has their Systems Building Council. And there is the Tom Hardiman led Modular Home Builders Association (MHBA), which differs from the modular housing group under the MHI umbrella. There are others in Canada too…

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Bob Crawford – left. Frank Rolfe, right. Still from MHProNews video.

As readers will see below, this month we’ll provide an article that promotes a new, independent post-production association – which the author of that column asserts that MHI is at best a 5 out of 10  in terms of its effectiveness in working for the interests of independent MH Retailers and MHCommunities. That author – Bob Crawford, and his mentor Dick Moore – have advocated for an independence movement from MHI before. Time will tell if there is more momentum behind it now, than previously.

The MH industry hitched its wagon to the federal oversight star 42 years ago. Just over 40 years ago, the first HUD Code manufactured homes rolled off the assembly lines in the U.S.

There were once more ‘national,’ ‘regional’ or ‘federated’ MH associations than there are today. Will history repeat?  

Our reporting on issues isn’t  always the same as advocacy of a perspective.  Our taking a position doesn’t mean we’re looking for a do or die battle. We have clients, readers and supporters in both major national associations.  In a professional world, the Ronald Reagan ideal below should apply.

My80%FriendIsNotMy20%EnemyRonaldReagan-postedMHProNews-com

As a disclosure, this writer broadly-speaking wears two hats. One is as a trade publisher of MHProNews.com and MHLivingNews.com – the other as a provider of business development and consulting services, all of which operates under the LifeStyle Factory Homes, LLC banner, of which I’m the managing member.  

What brings those two hats together is a passionate love for this MH Industry, and for seeing MH advance in every possible way.  Everything else we do can be seen through that prism. 

News, Tips and Views

As a publisher, we report news as well as do commentary and analysis.

The following is another fact. Manufactured housing trade publications, with no disrespect for the Journal  or others who have gone before us, have never had the same kind of publications we provide on professionally-focused MHProNews.com (aka MHMarketingSalesManagement.com, also known by some as MHMSM.com) or the public via MHLivingNews.com.

As a result, it’s no surprise that too many in our MH industry think of any critique by me of another person, persons or group as a personal attack.  Not so!  It’s purely professional.  

It’s standard fare for the business of being a trade publisher. MH can’t or won’t advance to its potential until rigorous and candid discussions identify and resolve all those things that hold us as an industry back.

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We will look at the GAPS Method in the near future, as one of the tools to analyze the road blocks to MH advancement. Good analyis is – or should be – objective.  If you or others have a different point of you that you want to publicy or privately share, please write or call.

Unlike Jim Visser – whom I respect – or others who are no longer in the MH trade publication business, this writer spent many years in the trenches of MH long before picking up a digital pen and paper. We still earn our keep by boosting manufactured and modular home sales!  Some of that personal/professional history will be rapidly reviewed in an article linked below.

Suffice it to say for now, that I’ve worked with some of the largest operations in MH, with assocations and with some other operations more modest in size, and also “mom and pop” businesses.  All small firms hope to do well, some aspire to be big firms someday.  We salute all those MH entrepreneurs, professionals and captains of industry.

So we come at MH related topics from a different viewpoint than someone who only prints articles and ads (no disrespect intended to other publishers, just stating facts).

When we write about Dick Jennison or Lesli Gooch at MHI, and raise questions about their effectiveness or the ethics of their communications practices, that’s a valid topic as they are public figures in our industry.  If there is a critique of them, it is not necessarily a blast at MHI, of which I am also an elected board member.  A critique is part of a GAPS analysis, pure and simple. If you or others you work with have a different take than ours, you can share it, as we share a Pro-MHI column this month (see below), and one that takes a we-need-a-new-association viewpoint.

That’s balanced trade publishing.  “We Provide, You Decide.” ©

As both a publisher and as an MHI board member, others have encouraged as well as expressed concerns to me, and we have published some of those concerns by reference when off-the-record, or under the person’s name, when OK’d to do so.

When someone is a manager, executive or even an owner of a company or organization which supplies products or services to XYZ, it is entirely understandable that such a person does not want to publicly say something that XYZ may not want to read or hear on video.  Other media do such off-the-record reports, we do too.

Let’s reframe some of the above.

In the automotive industry world, there would be thicker skins about Car and Driver  or some other auto-trade publication critiquing a publicly visible professional person’s performance, or that of an organization. It’s pretty common in other industries!

mobile-wealth-article-manufactured-home-merchandiser-magazine-posted-mhc-md.com-

The featured story on this almost decade old Manufactured Home Merchandiser Magazine cover was one that your Masthead scribe wrote for them.

What makes it uncommon in MH – and thus, perhaps a little shocking to some in MHVille – is precisely that our industry has heretofore had no similar trade publishing. Even in its heyday, the venerable MH Merchandiser Magazine  was only a monthly, with some news and mostly columns and ads. Only MHProNews has produced an industry business daily news in the MH World.

Jim Visser at the Journal  rarely does an editorial. Herb Tieder’s Merchandiser did an editorial column, but those that recall know it wasn’t much like those you’ll find here on the Masthead.

That’s no slam, it’s reality. In fairness to those others, how could they? Those other publishers never had the first-hand view from the MH trenches we have, then or now!

MHProNews  has changed all that for trade publishing in our industry.  That’s why thousands of MHPros flock here daily.

Investors, media, academics, public officials, policy advocates and researchers from around-the-world read this publication too.

MH today is, as Nathan Smith said on video, a boutique industry and thus a relatively small audience. Comparing us to the Dallas Morning News, Chicago Sun Times or Tribune, the New York or Los Angeles Times – or even a more financially focused professionals’ publication like Forbes – our audience is signficantly smaller.

But MHProNews has articles that get more hits than some articles on Forbes gets.

That’s a fact.  Here’s an example for proof.  We’ll have more hits on dozens of articles on MHProNews this and every month than what this Forbes article reflects.

TaxWaste6.1BillionHoursSpentComplyingFederalTaxCodeForbes-2016-07-04_1455-postedMHProNews

VisitorsOnMHProNews-2016-07-04_2004

2,525 visitors on MHProNews at the time and date shown. That’s not cumulative, that’s readers at that specific time. Typical reader views 8+ pages, per Webalizer. Screen capture of base of MHProNews.com home page.

Some in our industry have never known anything but MHProNews, or perhaps some less popular bloggers or emailed PDF newsletters done by consultants, in which those other writers naturally promote their own products and services.

But none, none of those other publications have the same domestic or global reach that MHProNews has. It’s not bragging or hubris if it’s true, and these are facts.

It’s no surprise to us that a group out of Singapore is making a two billion dollar plus play for MHCs in the U.S., international business and investors interested in factory built housing are on our pages routinely.

While our audience is absolutely dominated by those in the U.S., as we’ve shown before, our webstats and contacts from professionals living in “investor nations” in Europe, Asia and other parts of the globe is steady and growing, as is our reach in the United States.

So the view from the Masthead  matters to MHVille, and to a real extent, MHVille benefits from MHProNews.com and MHLivingNews.com. As but one example, every company that attends the Louisville or Tunica Shows in the past several years has benefited from our promoting those events.  

The Masthead  shares these insights, hoping to limit misunderstandings.  I have no personal animus towards say MHI’s Jennison or Gooch; it’s professional and the questions are simple.  Do they get the job done?  Have they behaved in an entirely professional and ethical fashion? Are they helping or harming MHI and its goals?

Setting the Manufactured Housing World on Fire

Some have cheered our reports, others – including highly placed officials – have provided respectful feedback that disagrees with our take, and advises us to handle it differently.  One was very kind in saying that they know I mean well, but that I’m going about this all wrong.  I hear all of that, and to all who have sent their thoughts for, against or nuanced – my sincere thanks to each of you.

We respect all of those takes, encourage them, promise to take them all into consideration and we’ll gladly publish them when asked and thoughtfully presented. 

We don’t seek conflict or controversy for its own sake.  

We do have goals for the MH industry and for all those our great industry serves.

The executive summary for all this could be – the Truth sets us free. Everything else – are details and commentary. 

With no further adieu, let’s dive into our July 2016 Featured Articles.

Featured Articles and Reports for Vol. 7, No. 10, 2016

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 

• How Peace of Mind Attracts More Qualified Clients and Boost Sales

by Tifanee McCall

TifaneeMcCall-MHWC-ResidentialWarrantyCompany-55x55Every day, hundreds of thousands of big TVs and electronic items like computers are being sold.

Read more…

 

•  Colorado MHC Portfolio | 719 Sites | Colorado

by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-MHRE Inc. is pleased to present the Colorado MHC Portfolio, which consists of 3 communities with a combined site count of 719. The Home Portfolio consists of 243 homes throughout the 3 communities.

Read more…

 

• UMH Properties hits 52-Week High, Projections Skyward

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1As investors await the Aug. 4, 2016 earnings report from manufactured housing community (MHC) owner UMH Properties, Inc. (NYSE:UMH), the stock has hit a new 52-week high at $11.25, with a target of $26.10, a 132% increase.

Read more…

 

FINANCING

 

Identifying and Resolving Barriers of Entry for more Manufactured Home Lending

by Titus Dare

TitusDareEagleOneFinancial-postedMHProNews-50x50-Getting more lending into the manufactured housing space is not a simple snap of a finger and “poof!” it’s done. Getting more lending starts, as I noted a few days ago, with the three prongs of needed Education. It relies too on the 4S’ of good lending – Safe, Sound, Sanitary and Sustainable.

Read more…

 

• Northpoint Commercial Finance Expands Field Sales Organization

by Northpoint Commercial Finance

NorthPointcommercialFinance-logo-postedomMHProNewsAlpharetta, GA, June 26, 2016 – Two new Directors of Business Development have joined Northpoint Commercial Finance’s Field Sales Organization.

Read more…

 

• Why Manufactured Homes Are Being Chosen By Today’s Homeowners

by Triad Financial Services

Triad Financial-bannerad-MHProNews-comMany of us are aware of the current affordable housing crisis. Whether it be the significant increase in rent or lack of affordable options in today’s site built homes, consumers are looking for a solution and manufactured homes are providing a viable choice.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• Clayton releases top energy efficient features for manufactured and modular homes.

by Clayton Homes

ClaytonHomes-logo-50x50Top energy-efficient housing features every new homebuyer should know

Most Americans want an energy-efficient home, and they’re willing to make the necessary changes to help improve efficiency, whether it’s changing their habits or buying more energy-efficient appliances.

Read more…

 

• You’re Invited – 2016 RV MH Hall of Fame Induction Ceremony

by Barry Cole

barry-cole-rv-mh-hall-of-fame-postedonmhpronews-com-65x65You’re invited to the 2016 RV MH Hall of Fame Induction Ceremony!

Read more…

 

 

• Bob Crawford – On MHI, MHARR and a New Association

by Bob Crawford

BobCrawford-DickMooreHousingPresident-ManufacturedHousingProfessionalNewsViews-postedMHProNews50x50In reply to your request to rate MHI’s effectiveness at advocacy for independent retail/non-corporate MH business, I would have to rate it at best a 5.

Read more…

 

• Proof MHPros Can Attract the Site Built Customer to Manufactured Homes and MHCommunities

by Tom Fath

Tom Fath-Operations Manager New Durham Estates and Home Sales55x55We met Tony (Kovach) in 2014 at the Louisville Home Show and found his firm’s vision, professional services, and expertise to be in the direction our business and the industry as a whole needed to move at a fast pace.

Read more…

 

• Frank Rolfe – Interview on MH Industry Business, Politics and Associations

by L. A. ‘Tony’ Kovach

tony- kovachThere has been a wide range of comments – for, against or in between – regarding the MHProNews critique and analysis of MHI’s lobbying activities, centering on Richard ‘Dick’ Jennison and Lesli Gooch.

Read more…

 

• Congressional Testimony by Jayar Daily, COO, American Homestar Corporation on – Future Of Housing In America: Government Regulations And The High Cost Of Housing

by L. A. ‘Tony’ Kovach

tony- kovachThe written testimony (linked here) to Congress by F. R. Jayar Daily, Chief Operations Officer for American Homestar Corporation and a member of MHI’s board of directors is dated March 22nd, 2016.

Read more…

 

• The Next American Political Revolution? The Next 4th of July

by L. A. ‘Tony’ Kovach

tony- kovachThose who neglect the lessons of the past are condemn to relieve them.

Read more…

• Off The Record – Musings Of A Warped MH Mind

by MH Industry member

MH-industryMemberOffTheRecord-MHProNews-com-The recent allegations concerning MHI staff members are troublesome.

Read more…

 

• Singapore Investors Turn Sights on Yes! Communities for $2Billion+

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1MHProNews has learned from The Wall Street Journal that Singapore’s sovereign wealth fund, GIC, is in talks to acquire Denver-based YES! Communities from private-equity firm Stockbridge Capital Group for over $2 billion.

Read more…

 

•  American Banking News – Key MHI Staff “Excoriated” for Failing Their Mission, Members

Matthew J Silver

matthew-silver-daily-business-news-mhpronews-comWith Dodd-Frank, financing and CFPB related issues routinely on the minds of manufactured housing industry professionals, TheDaily Business News  has learned fromAmerican Banking News the following report on the Manufactured Housing Institute (MHI), which is made available below.

Read more…

 

• Mary McBrady says Massachusetts is Smacked with Shortage of Mid-range Homes

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1Mary McBrady, executive director of the Massachusetts Manufactured Housing Association (MMHA), noting the shortage of mid-priced housing in Mass., and a plethora of schools and researchers interested in housing policy within the state, says, “We, as an industry, need to be part of that conversation and dialogue.”

Read more…

 

• Skyline Outshines other MH-related Stocks; Dow Regains 235 Point

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1In the news from CNNMoney: A Tesla 2015 S on autopilot has fatal crash, spurring Federal investigation.

Read more…

 

• Tony Prevatte Chosen to Head NC MH Association

by Matthew Silver

matthew-silver-daily-business-news-mhpronews-com1MHProNews has learned from robesonian that Tony Prevatte, owner of Prevatte Home Sales in Lumberton, NC has been elected president of the North Carolina Manufactured and Modular Homebuilder’s Association’s board of directors.

Read more…

MARKETING

• Manufactured Home Marketing and Sales Makeover

by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-To get a different result, you obviously have to do some things differently.

Read more…

 

• Award Winning Manufactured Home Retailer Perspectives on Sunshine Homes, Red Bay AL

by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-Our family, videographer, drone pilot and I went to Hattiesburg MS to meet with award winning manufactured home retailer, George Campbell of Southern Colonel Homes.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

• Letting go

by Tim Connor, CSP

tim-connor-mhmsm-comLetting go is accepting that it is time to move on, to begin again and to say goodbye to your present circumstances is to make room for the new learning from different sources.

Read more…

ZigOn Quantity

by Zig Ziglar

zig-ziglarFor some strange reason there are millions of us who believe that if a little of something is good for us, a lot would be even better. Sometimes that is true, but frequently it is not.

Read more…

SALES

• The Manufactured Housing Revolution – How the MH Industry Claims its MoJo

by L.A. “Tony” Kovach

tony- kovachNo person, profession or organization is without challenges. The question is, what does one do about those challenges? Challenges can make or break you, a company or an industry.

Read more…

The Truth about Manufactured Homes Well Told is Powerful

April 21st, 2016 No comments

The text exchange screen captured below is between a top manufacturing executive – one who is not yet a sponsor – and moi, your humble Masthead scribe.  If you are a top guy, and you meet others like you, then odds are good that you know him.

First, please take ten yourself and see if you agree with those who have said ‘Wow! That’s a powerful report useful for manufactured housing!’

LATonyKovach-Masthead-MHProNews-com-2

Then, kindly share your comments with us, and share the link with others.

Its about story telling and story sharing.  Join those who are emailing, showing, texting, Facebook/social media sharing this link with others.

One step at a time, one opened mind at a time, more additional sales that follow…that’s one of the paths to mainstreaming our well deserved respectability. More happy home owners and profitably results will follow. Take Nike’s advice, and just do it! ##

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, Jan Hollingsworth, Charles Drake plus many volunters and sponsors who join together to bring you the MH Industry News, Tips and Views Pros Can Use. © Photo above, from 83 Degress Media.

By L.A. “Tony” Kovach.