Odds are, you want more favorable media for manufactured housing. Chances are good you want to learn how to grow and expand your business through favorable marketing, selling more homes and/or positive change management or maybe you want access to financing. Perhaps you are looking for a new manufacturer or supplier.
These are some of the business-building elements found in this three-part blog post!
Part I.
Let’s start with the latest on the International Networking Roundtable (INR), which is coming up fast (September 15-17, 2010)…
Joe Adams, Dick Ernst, Dr David Funk, Thayer Long, Ken Rishel, Randy Rowe, INR+ 12… in short: Marketing Magic, Media and Manufactured Housing!
Paul Bradley, Evelyn Bryant, L.A. ‘Tony’ Kovach, Susan McCarty, Jeff Mishkin, Fred Rice, Spencer Roane, Don Westphal. These are just some of the names who will inform, inspire and help guide you to better marketing, financing, deal making and more.
I’ve had the privilege of previewing Joe Adam’s upcoming presentation on Marketing for the International Networking Roundtable (INR) to be held in Phoenix Sept 15-17th at the Pointe Hilton Tapatio Cliffs Resort. Let me just say, you’ll want to BE THERE! If you love his feature articles here, you will enjoy hearing the great material delivered live by Joe Adams! I will be there and I hope to see you IN PERSON at this session and others.
In fact, there is plenty of star power bringing you great information at the 19th Annual INR. If you are interested in growing your business, all who are attending this seminal event say it is a great place to be for networking and learning what’s hot and what’s not; on-site deal making, financing opportunities, model homes on display and much more are all here. From the Gala Reception, show homes on display, to the prayer meeting for Our Nation and Leaders and more!
You can check with George Allen at 877-MFD-HSNG (877-633-4764) or 317-346-7156 for a brochure, actual order of appearance of the speakers and topics and related details. George tells me the list below is the latest update – in alphabetical order by last name, with their respective topics:
1. Keynote: ‘Effective Marketing in Tough Times!’ – Joe Adams, The Housing Market Place, Inc.
2. Panel: Open Forum Discussion of MHIndustry Issues & LLCommunity Concerns – George Allen, Moderator
3. Shared Equity, Reality or Fad? – Paul Bradley, ROC-USA
4. Keynote: ‘S.A.F.E. Act &You! UNSAFE or OK?’ – Dick Ernst, FINMARK
5. Keynote: ‘Loss Control in Era of Rentals & Contract Sales’ – Evelyn Bryant
6. Keynote: ‘MH Demographics & You!’ – Dr. David Funk, Cornell University Program in Real Estate
7. How to Get 150 Sales Calls a Week On-Site! – L.A. ‘Tony’ Kovach, Manufactured Home Marketing Sales Management, www.MHMarketingSalesManagement.com or www.MHMSM.com (Since I know the speaker, there is MORE on this topic below.)
8. National Communities Council Update – Thayer Long, MHI
9. Registration & Special Gifts – Susan McCarty, Community-Investor.com
10. Landlease Community Investors’ Forum – Jeff Mishkin, Marcus & Millichap
11. Utility Sub-Metering in 2010 & Beyond – Fred Rice, Spectrum Utilities Solutions
12. Is ‘Captive Finance’ For You? – Ken Rishel, Precision Capital Funding
13. Symposiums, Spinoffs & More… – Spencer Roane, Pentagon Properties, Inc.
14. Keynote: ‘State of the Manufactured Housing Industry’ – Randy Rowe, Green Courte Partners
15. Community Series Homes, One Year Later – Don Westphal, Donald C. Westphal Assoc.
16. Panel: Home Manufacturers & Business Development Managers!
17. NSAC Update: Why You Should Support the RV/MH Heritage Foundation!
18. Panel: Real Estate Lenders!
19. Wells Fargo, Manage America & Origen LLC will be among the other firms represented.
20. Welcome Reception, Introductions, Informal Prayer Meeting for Nation and Leaders, Breakfasts, Lunches, Toasts, Visit Home Shows, the Gala Reception and more!
21. Wrap-up Session & Open Discussion Topics for Next Year?
I had planned to attend this event even prior to my being invited to speak on Marketing Magic, Industry Image Makeovers and share a reflection at the Informal Prayer Meeting.
Part II.
In my INR presentation, I am going to talk about how to generate 150 in-bound sales calls a week to your location.
Marketing. Every business, every Industry that wants to survive and grow needs good marketing. Marketing that doesn’t cost, marketing that pays.
Good, solid ROI (Return On Investment) Marketing.
A key part of what we do at MHMSM.com is marketing. Yes, we have become the premier news source in the Factory-built housing Industry. Part of that was achieved through marketing, as well as having great content and, of course, the most news and feature articles found on any single site online.
I was asked by George Allen to give a presentation in Phoenix on Marketing, Media and Manufactured Housing. The title GFA suggested for the talk is How to Get 150 Calls a Week on Site!
- Those 150 calls a week refer to inbound sales calls FROM CUSTOMERS LOOKING FOR YOU!
- Those 150 calls a week refer to prospects in the market LOOKING FOR WHAT YOU HAVE TO OFFER!
- Those 150 calls a week could TRANSFORM any Manufactured Housing Land Lease Community location struggling with vacancies INTO A FULL LOCATION with a waiting list!
- Those 150 calls inbound sales calls a week could be a modular or HUD Code Manufactured Housing RETAILER’S DREAM!
- Those 150 calls are not theory. THEY ARE TAKING PLACE RIGHT NOW, TODAY for one of our clients. Not in boom time, but during this low ebb of the Industry.
It has long been my belief that Manufactured Housing – or most any aspect of factory home building – should never suffer due to the general ups and downs of the economy. We should be – and can be – the preeminent form of housing. The first choice instead of the last choice.
If you are looking for marketing solutions, sales solutions, a turn-around for one or more community or retail locations, business expansions or other Industry related business challenges, please give me a call. If you are looking for good PR for your company, please call.
Why should you? Please check out my LinkedIn Profile, for some of the currently 29 recommendations among my 469 connections: http://www.linkedin.com/in/latonykovach
Just two words.
GET RESULTS.
I should hasten to add, that all ‘results’ are a team effort. We are not alone. We work as a team, and that is how we would approach working with any firm or organization in the manufactured housing field. Team work that Gets Results. Specialists for many different needs. Solutions for your real world problems. Great ROI, good work doesn’t ‘cost;’ it pays.
Part III.
Getting Positive PR: Media Relations and Manufactured Housing
What do the Chicago Sun-Times, the Dallas Morning News, Nashville’s The Tennessean and about a dozen other publications from coast to coast have in common?
Answer: They have all featured news stories on their sites this year that have a favorable message for manufactured housing.
Answer: These favorable messages were all generated by MHMSM.com staff, notably our INdustry in Focus Reporter Eric Miller – or myself.
http://topics.dallasnews.com/article/0aaJfyqbtfgnQ
http://envirolib.org/news/support-urged-for-bill-aimed-at-replacing-of-older-manufactured-homes-24-7-pressrelease/
http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/study-suggests-cities-and-towns-should-accept-new-manufactured-housing-communities/
Research Finds Manufactured Home Community Residents Under No Greater Threat of Crime
As you know, Manufactured Housing has all too often taken it on the chin from the mainstream media publications. Part of our goal at MHMSM.com is to share favorable news about Manufactured Housing and related issues.
As a media outlet ourselves, we can influence media.
Over time, this can have a favorable benefit for you and your business.
Should you desire favorable PR or marketing for your organization, please give me a call:
847-730-3692 or cell 832-689-1729.
Should you want to see what others say, please go to my LinkedIn Profile
Where you can see 29 recommendations of my work.
