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Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

April 11th, 2018 No comments

ManufaturedHousingIndustryHappyHomeOwnersGoodProfessionalActorsHonorablePeopleMastheadCommentaryMHProNews550

Executive summary. To solve a problem, to tap an opportunity, one must discover the root causes and address those core issues.

 

There are numerous untold stories in the manufactured housing industry.  

The common stories read and seen in mainstream news tend to leave the uninformed with the impression that manufactured home owners got a raw deal and are routinely troubled by bad actors in this industry.

Bad actors and raw deals exist, but they are the exception to the rule.

 Kitchen-dining-living-room-kabco-tunica-show-32x70-manufactured-home-living-news-comMastheadMHProNews

 

Positive, Routinely Untold Manufactured Home Stories

The routinely untold story is that millions of manufactured home owners love their homes. The majority of people love their community, if the live in a land lease.

Manufactured homes can exist wide by side with conventional housing, and with the proper installation, strangers don’t even realize it.

We’ve interviewed owners of true mobile homes, that may be able to buy nothing more, and they love their home. We’ve interviewed millionaires who love their manufactured homes.  Then there are all those in between. We’ve also interviewed pros from small companies to the corporate giants.  The majority of all of these are just good, honorable people.

There is no doubt that there are so-called ‘bad actors’ among the ranks of those working in manufactured housing. But they exist in other professions too. They are the exception that demonstrates that most others in MHVille are honorable people, striving to make an honest living.

Thousands of the industry’s professionals were beat down badly following the slide from the industry’s most recent high in 1998.

That meant there was a need in 2009 to bring a positive energy back into manufactured housing.

TheManufacturedHomeIndustryItsTooGoodToBeTrueThatsAPhenonenonRonThomasSrRonaHomesPriorLouisvilleShowChairman

As RV MH Hall of Fame inductee Ron Thomas, Sr. said in those days, ‘we need a new baseline to measure from.’

Thomas, for those who know him, is a can do type. He looks for solutions. He’s an optimist.  He has joy in his heart, and a love for this industry.

From Entry Level to Elegant – Inside Look at the Louisville Manufactured Housing Show

RonThomasSrManufacturedHomeLivingNewsMastheadManufacturedHomeIndustryCommentaryMHProNews

Optimism and “can do” were necessary in the days when the industry canceled the Louisville Manufactured Housing Show in 2010 – the first time that occurred in its 5 decade run. 

What some today forget, is that in 2010, the show had been sliding backward for years. It was thought the show was dead, never to return.

We proudly played a part in the shows recovery and did so for many years. The kind messages of thanks from industry pros involved with the show are a reminder of what is real.

We too are manufactured home optimists. We too are believers in this MH Industry.

The industry is now years into its recovery. It is no longer about happy talk, as pleasant as that is.  It MUST be about reminder of our industry’s GREATNESS and POTENTIAL again. MH Pros and investors must recall or learn about our industry’s “Glory Days.”

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

It must also accept that most homeowners are happy about their home.

On ManufacturedHomeLivingNews.com, for years the effort has been to spotlight the good news about manufactured homes.

ManufacturedHomeLivingNewsHomePage4112018MastheadBlogMHProNews

The MHLivingNews home page on 4.11.2018 https://www.manufacturedhomelivingnews.com/

It was the industry’s first and still primary vehicle of its type for a reality based story.  There has always been promotion of individual businesses and communities. There has been some periodic efforts at image building in places, such as the Northwest Pride campaign, or events in California.

There are several state associations, retailers, or groups today that take homes to home shows, for crowds of everyday people to experience.

All of those are necessary and good.

But the statistics tell an MH realist that it isn’t enough. The following are a slam, they are reality checks.  Clayton produces slick videos.  Some have hundreds of thousands of views. Millions of views total, millions of contacts with possible consumers. Yet last year, Clayton only did a total of some 48,000 homes sold. 

The same is true at MHVillage, which has Dan, Darren, Dawn and company – very pleasant and intelligent people, all.  At Tunica, Darren Krolewski said publicly and privately the following.  They had some 25,000,000 unique visitors last year.  About $3 Billion in total home sales, of about 80,000 new and used homes. 

Impressive. 

NumberNewHousesSoldInUS1995to2016DailyBusinessNewsMHProNews

Just the FACT$

Or is it?  Doesn’t it hide facts that should trouble the industry?  80,000 sales means the average home sold was $37,500.  That’s typically a use home, relatively small numbers of new homes are being sold there. Divide 25,000,000 by 80,000 = 0.0032.  That means, less than 1/3 of 1 percent of visitors are pulling the trigger.

DarrenMHVillageMastheadBlogDailyBusinessNewsmHProNews_001

1/3 of 1 percent of MHVillage visitors are buying. The average sales price is $37,500, using Darren’s talking points. That means few new home sales, and low conversion rates. Don’t get me wrong, good for MHVillage. But objectively seen, it’s yet another warning sign for the industry. At the heart of this, our research shows the issue is educational…it’s the inaccurate perceptions. It’s image.

If you went into the CNBC Shark Tank with the industry’s statistical breakdown of low – 1/3 of 1 percent conversions of leads – those investor sharks would laugh the presenters out of the room.

There is clearly missing pieces to the industry’s recovery.

That’s reality. Two analogies.

  As an optimist who doesn’t quit, I don’t walk into the rain without an umbrella.

  You don’t listen to a doctor tell you that the tests reveal that you have cancer, and then hope it will go away.

The wise optimist is reality based, goal and solution oriented.

ExecutiveSummaryToSolveProblemTapOpportunityOneMustDiscoverRootCausesAddressCoreIssuesMastheadManufacturedHousingIndustryCommentaryMHProNews

 

Tony…the industry hasn’t done jack sh-t when it comes to image…”

The above was part of a longer message from a successful and well known retailer.  The industry veteran went on to say how glad he is that we are trying to do something about the image of the industry.

Without credibility, there is no story telling-worth it’s salt.

Even though mainstream media is often doubted and disliked, there are some reports that ring true for Americans.

Frank Rolfe admits to violating his own premise that the nomenclature about manufactured homes needs to change.

 

 

That said, Rolfe’s correct in saying that most Americans have no clue about manufactured homes today. Their image is based upon 8 Mile, or the Trailer Park Boys, or the local news reports.

That’s reality. Savvy, goal and solution oriented pros must deal with it.

 

 

The solution is both simple and nuanced.

  The truth must be presented.

  The falsehoods must be refuted.

  Where they exist, real problems must be addressed.

That isn’t done with one video, or one story. It’s not done by pretty pictures or even slick 3D productions. Don’t get me wrong! Those can help.

NewExistingHomeSalesDailyBusinessNewsMastheadManufacturedHousingIndustryCommentaryMHProNews

Existing home sales have pushed beyond 5.5 million units a year. New conventional, site built sales are moving toward 600,000 single family homes.  That’s not counting multi-family housing construction. 

But so long as most people believe that manufactured homes are made out of cheap materials – or are as a regional news source said recently “wobbly boxes” – people will suspect that its lipstick on a pig.

That’s not negative. It’s reality.

When the Louisville Show turned to us for help with marketing their event, we delivered.

Others who have worked with us, know that we deliver.

There are voices in the industry who years ago worked to undermine what we are trying to do. You have to ask, why?

That was long before we began to spotlight internal industry issues. So you can’t say they retaliated for something. It was long after that began that those fact checks of internal industry claims began.  By the way, those fact check stories have helped spur certain organizations to act better; not well, but better. We’re proud of our part in that effort to advance the industry.

But the entire time, we’ve kept up the good news of manufactured housing reports on MHLivingNews.com.  MHProNews provides the facts industry pros must have to navigate reality, not fantasy land.

There is nothing else in MHVille like this dynamic duo.

That’s true in part because third party media interviews real people, and we as trade media let those people speak in an interview setting.

We’ve done the field tests. That works at the local level.  And the local level is what matters for the majority of industry professionals.

There is more to what we do than just interviews.

But the point is this. Those who undermine what we’ve done for years, are arguably undermining the industry’s more robust recovery.  The ones who praised us, did they stop and turn because we threatened some unstated plan to slow walk growth and recovery for independent businesses? 

 

 

Attacking the Industry

Attacking us, is an indirect attack on the interests of the majority of independents in MHVille.

But the heart of the Masthead message today is this. Without going to the root causes of what keeps qualified buyers from purchasing a manufactured home, there will only be slow growth and more of the same

When 8.3 million affordable housing units are needed in the U.S., there is no good reason for manufactured homes not to be selling far better.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews-666x768

Modular Sellers? Smell the Coffee…

Modular sellers? Wake up. HUD code homes are still outselling MODs.  Both have their place. But so long as mod sellers sell against HUDs, that’s counterproductive too.  Most of the public doesn’t get it.  HUDs and MODs should work together.  By the way, I do think that the modular industry is arguably doing a better job than the HUD Code industry at education. But pros must understand, to the typical prospect, they are all coming out of a factory.

We have a great story, millions of them, actually. The factory built home industry has to grasp that rah rah was needed in 2009-2010, even in 2011.  But as the industry recovered its footing and self-confidence, the next phase became necessary.

One must do reality checks, and act based upon optimistic-realism. One needs a “can do” professional system that works.

Everything else is just a pipe dream. Can do, honest reality, is the ticket. ## (News, analysis and commentary.)

Related Reports:

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

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Marketing, Web, Video, Consulting, Recruiting and Training Resources

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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‘Over Target’ Reactions, WHA Exec (ret) Ross Kinzler, Won’t Defend MHI Policies & Points to Prior MHI Failure

March 4th, 2018 No comments

HeavyFlakRossKinzlerOverTargetReactunWHAExecRossKinzlerWontDefendMHIPoliciesPointsToPriorMHIFailure

I have no comment on MHI’s legislative agenda.”
Ross Kinzler.

 

The [MHI] Urban Design Project didn’t have any lasting market effects.”
Ross Kinzler

 

Priceless, direct quotes.

 

Why Priceless?

They are significant observations – and de facto admissions – by someone ‘defending’ MHI, and their ‘new class’ of manufactured homes.

The rest that follows are details, context, and commentary.

Briefly consider the point Ross Kinzler made about a prior MHI project that he used as an analogy to the MHI-backed ‘new class of homes’ concept.

 

Kinzler raises the interesting comparison between MHI’s previous ‘Urban Design Project,’ which didn’t perform as planned, and the MHI proposed “new class of manufactured homes.”

It is Ross who said the Urban Design Project had no lasting market effect, a nice way of saying MHI didn’t move the needle.

Aren’t those polite phrases for failed?

Keep in mind that Kinzler has reportedly done some consulting for MHI.  Yet, Ross won’t defend MHI’s legislative agenda.

That speaks volumes.

The rest are useful details and commentary, but if a reader stopped right here, the take way is that MHI’s prior ‘similar’ project failed, and MHI’s legislative agenda won’t be defended even by those who have been or are paid by MHI, or whom MHI staff has called ‘affiliates.’

Kinzler, has reportedly done consulting for MHI, and yet he still won’t defend their legislative agenda?

Why not?

Aren’t those two directly quoted sentences by Kinzler at the top warnings for every independent community, retailer, producer, service provider, and lender?

 

CityScapes at the Mills of Carthage; Boston and other cities, are you Listening?

(MHLivingNews has spotlighted one of the HUD Code
manufactured home projects dubbed
the Urban Design Project that Ross Kinzler’s
comments referenced.)

 

To Be Fair and Accurate, There are Many Possibilities

There are several possible reasons why Kinzler, or others in the MHI camp, don’t want to defend MHI’s legislative agenda.  We are not casting any dispersions on Ross, Amy or any others.

People can make good faith errors, and good faith mistakes in reasoning.

That, by the way, is one of the reasons why public debate can be healthy!  If there is an honest fact or analysis error, let that be logically aired out in public.

Which begs the question, why then does MHI and their surrogates often duck such debate? When key questions are asked about MHI, Berkshire Hathaway, et al, why do they all go quiet?

But as the CSUN – California State University – says in a report on logical fallacies, one of the reasons to know and spot errors in reasoning, is that once an error is spotted, that error can be removed from the discussion.

Doing that saves time in the long run.  Such honest, intellectual analysis dates back over 2,000 years.

Why keep repeating some variation on a logical error?  We’re doing MHI members and non-members alike a favor by spotlighting what look to be logical, legal or other errors.

 

What Sparked the Flak

ICYMI, the email in the article linked below is part of what sparked all of this flak this past week.

Keith Anderson, CEO Champion Homes, MHI ‘New Class’ Monopoly Concerns Memo, ‘Harms Owners, Independents’

 

Nathan Smith on the MHI Agenda and Track Record

I credit former MHI Chairman Nathan Smith for admitting during the video below that MHI needed to admit the associations prior mistakes, and make an effort to learn to avoid them.  Smith’s admission was an important step. But have MHI’s leaders in fact learned from prior errors? Is there any consequence for MHI leaders from failures?  In the private sector, a mistake costs jobs or money or both.  What happens when MHI errors?  Where are the consequences?

 

 

One possible reason why Kinzler won’t comment is MHI’s legislative agenda and history is simple.  The MHI track record and agenda are not an easy to logically defend or explain.

MHI’s Rick Robinson, an attorney trained in debate and objective analysis, won’t defend MHI’s position either, nor will he or anyone else at MHI do so.

Why not?

Ross_Kinzler_credit_Community_Connections_posted_on_MHProNewsSo Kinzler’s in plenty of company when it comes to not defending MHI’s agenda or track record.

Another reason, as this writer replied to Kinzler is that the logic, history, ethics, and theories behind the MHI agenda are dubious at best.  It’s a relevant point.  In fact, Kinzler was the one that pointed out the steep decline in manufactured housing production, and noted the harmful ripple effects throughout the industry.

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There are tons of negative impacts for low volumes of new MH sales. One is that there are fewer used homes on the market. Image credit: Ross Kinzler – Wisconsin Housing Alliance.

 

Perhaps that explains in part why after years and millions of dollars in efforts, MHI key agenda items have not passed. Positions like the arguably contradictory position on the DOE Rule led to a flip flop that MHI leaders don’t want to admit.  Their flip flop on Clinton/Trump, their flip-flop on Pam Danner/HUD, etc. all can reasonably be seen as falling into that category.

 

But once more, in fairness, there are other possibilities. What we know is that Kinzler won’t defend MHI’s agenda, and neither will MHI publicly defend their agenda; why not?

Those who seek the truth on any subject want solid answers to reasonable questions. Curious minds want to know…

ThoushallNotCommitLogicalFalllaciesYourLogicalFallacyPlatoAristotleSocrates575x1673

The “Straw Man” argument is one of the common fallacies that are used – intentionally or inadvertently – that can misrepresent the facts. The chart above shows some of the more common logical errors, but another not shown, that is used when George Allen enters a discussion is the red herring.’ Allen also likes ad hominem attacks. By intent or by mistake, the fallacies in reason lead people to wrong conclusions.

 

Kinzler Defended Bliss, A Deeper Look

Kinzler indicated he was defended his colleague Amy Bliss. But Amy was not attacked.  Ross ‘defended’ Bliss by what’s known as “straw man” arguments. He said things neither MHProNews, nor this writer have said.

Perhaps Kinzler misread?

Then, Ross ducked the same questions and opportunities to discuss by phone to clarify possible misunderstandings that was offered to Bliss, why?

Keep in mind, I personally like and respect Amy and Ross — so this isn’t personal, from our side of the fence, this is a purely professional disagreement.

Think of it as a clinical doctor’s analysis — what do the tests and the facts reveal?

RedHerringDefinitionFalseArgumentDistractionMisleading

Wittingly nor not, George Allen often falls into red herring and ad hominem tactics. When those are used intentionally, they are designed to distract or belittle, without actually answering the questions under debate or discussion.  For someone trained in debate, their use signals the weakness of the argument of those who use such methods

 

George Allen, a Bit Different?

Neither Kinzler nor Bliss accepted the offer to discuss items by phone, to clarify understanding. While written words are useful, they can be misunderstood. The combination of written and spoken words can thus become one way to avoid misunderstandings.

Allen’s situation is perhaps different.

He made an interesting revelation, saying he has quit MHI.  He’s not alone.

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Then, Allen says he hasno dog in the hunt,’  but begins blasting away furiously with attacks on the person (= ad hominem fallacy) or red herring tactics.  Those have been an Allen-isms traits for some years.

But what’s revealing is the fury of the defenders of MHI, without actually addressing the specific points made or concerns raised.

Why weren’t specific questions, being directly answered?

 

Don’t Bother Me With Evidence or Third Party Report’s…?

There’s an old saying, ‘don’t bother me with facts, my mind is made up.’

  • Rick Robinson
  • Richard ‘Dick’ Jennison,
  • Lesli Gooch,
  • Amy Bliss,
  • Ross Kinzler,
  • George Allen and others have ducked out on dealing with specific concerns raised by voices inside the industry and those outside of the industry.

For Allen, that’s perhaps particularly problematic, because he claims the mantle of defending independent communities.  Is he failing them, by not digging into the realities? Why is he now denying concerns on similar issues he himself has previously raised?  Has Allen flip-flopped? Doesn’t he see the contradictions in his reasoning?

ManufacturedHousingIndustryMonopoly-Oligarchy-GeorgeAllen-PostedDailyBusinessNewsManufacturedHousingIndustryMHProNews-

 

Personal Example Makes a Professional Point Useful to Manufactured Housing

My friends, family, and relationships include people of many faiths and backgrounds. Among them are various kinds of Christians, Jews, Muslims, Buddhists, and non-believers. My parents raised us, thank God, with lived examples of how you treated all people with respect, and dignity.

People of good will can have disagreements.

So the response? It ought to be to examine issues, and if someone is mistaken – to show them their error.

But that isn’t done by name calling.  Even when we strongly disagree with Mr. Buffet, Berkshire Hathaway or MHI, we aren’t name calling or mud-slinging. Rather, we provide evidence, quotes and voice concerns in a professional manner.  Let them reply, if they can.  If they can’t perhaps that answers why they began ducking out on engagement, discussion or debate over a year ago.

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Bliss can speak about conspiracy theories, but when many have provided evidence, how can you call it a conspiracy theory any more?

Wisconsin Housing Alliance – an MHI ‘Affiliate’ – Amy Bliss’ Messages Raise New Anti-Trust Issue

Honest discussion is not accomplished by twisting the other person’s words, or by using false evidence, or misleading arguments.  In fact, manufactured housing advocate, the Rev. Donald Tye Jr. has raised several important points, which will be useful in upcoming articles.

“F-Bombs” Fly – Cursing Manufactured Housing and Tornadoes – Engaging Public, Experts, Officials, and Media

Soheyla had an article this week were we showed some of the vile name calling people post or send on the tornado and manufactured housing topic. It is linked above. The typical response made by this writer begins doesn’t start by cursing them back in return.

Let’s close with a very personal analogy, and I asked permission before sharing this.

My younger brother Tom Kovach holds very different views on a wide range of issues, and leads a life quite different than my own.

NormanTranscriptTomKovachWard2CityCouncilDemocraticCandidateMstheadBlogMHProNews

While I consider myself a centrist and independent, my brother Tom is pretty far left in many items of Democratic politics. But Tom can be reasoned with, and he and I don’t typically take offense when we disagree in a policy, moral, religious, or other issue. The point is that people can disagree, respectfully.

That said, we are brothers. We love and respect each other. Yes, at times we’ve exchanged thoughts in ways that hurt the other’s feelings, but we get over it, forgive as is needed, and move on.

I don’t have to agree with him, nor he with me, to have a rich intellectual discussion on a topic we disagree about. We don’t call each other some vile name.

tim-williams-CEO-President-21st-mortgage-corporation-daily-business-news-manufactured-housing-mhpronews-21st President and CEO, and prior MHI Chairman Tim Williams said in our exclusive interview with him a number of very important ideas. One of my favorites is Tim’s fraternity example. It’s terrific.

A fraternity is at the root a brotherhood.

Brothers – kinfolk, family – ought to be able to disagree with respect.

 

MHProNews has focused on facts, concerns, documents, behaviors, trends – which is a kind of history – and evidence. Where does the logic of a position or case take someone?

I strive to hold no personal animus toward anyone in the industry, including those who have demonstrably wronged others or us, or have generally been unjust.  Telling someone to ‘go to hell,’ or worse solves nothing.

If MHProNews is wrong on an interpretation, then that should be thoughtfully refuted, right? George or anyone, where is the need for rude name calling, or manipulative debaters tricks?

If my bride and I were the only two on the planet who believed these concerns, there might be a better cause for others to say ‘conspiracy theory,’ as Bliss said.   If we were the only ones to say, there is a risk from monopolistic behaviors, then mischaracterization by Ross, Bliss, or as Allen did  – 9BTW, I’m well aware of Allen’s nice side, and we respect and value his service to our country0 – could make more sense.

I like Amy and Ross on a personal level. But liking someone doesn’t mean you have to agree.

If MHI, Tim Williams – who can be very charming and likable too – Warren Buffett  – ditto – or anyone else wants to debate the issues, let’s do so publicly, where the industry can tune in, and we should do so with mutual respect.

No cheap shots or debaters dodges, like those in the chart above, are needed.

My sincere belief is that the evidence shows that MHI is being used as a tool by the largest companies in manufactured housing. They are being used to advance an agenda that benefits those larger corporate players, and often hurts millions of home owners and millions of potential home buyers too.

I explained in a recent post how my view about MHI evolved.

 

What Tim Williams, Dick Jennison, Rick Robinson, Lesli Gooch, et al, Taught Me About the Manufactured Housing Institute

If we at MHProNews know about or suspected a problem, and failed to report it, you could say, shame on me.

If we report concerns, and readers opt to ignore or think differently, that’s a reader’s absolute right as a free person.

But to ignore the growing body of evidence from sources inside the industry and outside the industry, is to do so at one’s own peril.

Now You Will Hear — the Rest of the Story

To paraphrase Jim Ayotte, all of us can only act upon the insights we have available at the time. We then do our best, based upon those insights.

BeatSwordsIntoPlowsharesIs2-4-MastheadblogMHProNewsWe believe the states have done far better on the whole than MHI has. Others in the industry say so too.

We believe that MHI has demonstrably made blunders for years.  Rather than admit them now, as then MHI Chairman Nathan Smith did a few years ago, they and their surrogates are demonstrably using tricks and tactics to duck, dodge, distract, detract, diminish, or defame.

That’s wrong, in my view.

If they were right, they have attorneys who are trained in debate, who could make us look foolish in public, with straight up debate.  No tactics. I have no such advantage, no such formal training in debate.  I think the last formal debate I was in, was high school or maybe even junior high.

So why doesn’t MHI bring out their Ph.D. and attorneys and debate?  Or why doesn’t Clayton Homes, et al, do the same?

Let them try to honestly refute the concerns of voices across the political divide about monopolistic tactics.  Again, see the link above from the recent report by The Nation that cites monopolistic tactics and names Clayton Homes.

Let them explain ethically why they kept others who do publishing as members, and not MHProNews (and our related operations)? No one ever accused me of disrupting an MHI meeting, nor of breaking an MHI rule, did they? All I ever did was ask questions, and offer different views if that seemed wise.  Aren’t they violating what their 990 filings claim? Don’t they want feedback from their members?  Or do they only want yes men and women, who fall in line, as the industry continues to get consolidated by a few?

Why would MHI single us out, ‘marked [us] for elimination’ as sources at or with MHI have said?

These folks are arguably hiding not one thing, but many things.

Those who ignore the evidence do so at their own peril.  On these issues, my conscience is clear.

Beating Swords Into Plowshares

And He [God] shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruning hooks: nation shall not lift up sword against nation, neither shall they learn war any more.” (Isaiah 2:4, Bible Hub)

TheyShallBeatTheirSwordsIntoPlowsharesUNBuildingWikipediaMastheadBlogMHProNews

The above quote is inspired and well intented. But it misses the key words that proceed the same verse: And he shall judge among the nations, and shall rebuke many people: and they shall beat their swords into plowshares, and their spears into pruninghooks: nation shall not lift up sword against nation, neither shall they learn war any more.

Dig through the various reports, and ask, if they could refute any of it, why don’t they do so? ##  (News, analysis, and commentary. Note 1: this post will be updated with downloads of statements emailed by Amy Bliss, Ross Kinzler and George Allen, among others. Note 2: where issues have not yet been litigated or determined by legal authorities, the word ‘allege’ should be construed as needed in the above as part of our analysis and statement.)

 

(Third party images and information are provided under fair use guidelines.)

L. A. “Tony” Kovach is an award winning manufactured housing industry veteran, and is the managing member of LifeStyle Factory Homes, LLC – the parent company to MHLivingNews.com, MHProNews.com and professional service provider to the factory-built housing industry.

Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

Awful, Awesome August 2017 in MHVille

August 18th, 2017 No comments

Birth is a messy, painful process.

In order for the joy of new life to occur, there is first blood, sweat, and tears.

The same is true for our nation, and for the rebirth of our manufactured home industry.

AwfulAwesomeAugust2017inMHVille

New life doesn’t come without breaking shells. MHProNews/Pixabay.

Billionaires and millionaires own and love their manufactured homes.

  • From those of modest means,
  • to the middle class,
  • to frugal millionaires and billionaires,

this is the form of housing that has, can, and will transform lives for the better.

NewBirthManufacturedHousingIndustryCommentaryMastheadTonyKovachMHProNews

New Life! Sacrifice. Pain. Cost. Beautiful results.

That said, there are various forces at work that would love to abort or slow walk manufactured housing. If they can’t achieve that, they would like to restrict the industry in as many ways as possible.

  • Ignorance,
  • Apathy,
  • Greed,
  • History,
  • Prejudice,
  • Monopolists…

…there are a variety of forces inside and outside of our great industry that are at work.

BirthMessyGraphicStockMastheadBlogMHProNews

Birth and rebirth are both messy, yet beautiful. One should not expect it to be otherwise. Progress and life both comes at a cost.

MHProNews – plus our MHLivingNews.com sister site – launched with a simple idea.

Via communications and best practices

  • of facts,
  • news, analysis,
  • and a proper understanding of the industry
  • concern for home owners, prospects and professionals

integrity and the truth could transform the industry for the good of the millions.

BabyBornMastheadBlogMHProNews

We all bleed red. There is far more that unites us than divides us. Yet, division exists. Part of the solution is to share reality with as much clarity and charity as possible. The truth sets us free, which means falsehood and half-truths keep us captive. Through the clash of candidly shared ideas, the truth will often be revealed, to those who objectively think matters through.

Thousands upon thousands of industry pros would profit, honestly.

This month’s featured articles are below. Dig into them, devour their relevance.

Join the thousands who have made it a minimum 15 minute a day habit to invest time in MHProNews.com.

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Thousands a day are doing this! 15 Minutes a Day on both MHProNews and MHLivingNews.com – free resources for the Public and Professionals –  that provide resources for industry image, education, and thus growth.

Read on MHLivingNews.com a minimum of 15 minutes a day, and then share those links with others.

Do that daily, and your career, location and our industry will be transformed for the better.

With no further adieu, here are this months featured articles and reports. May this birthing be as easy as possible. But most important, may the new life inspired by these twin pro-industry trade media make your life and that of millions of more Americans, ever sweeter.

We thank our sponsors and clients, and of course welcome others to support and benefit from our work and services to the industry that makes this platform #1 and possible. ##

 

Drama! Analysis! Action! Results! Manufactured Housing, Controversy is Inevitable
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-We’re living in a time that’s aptly described by people across the spectrum as a massive cultural and political clash. Read more …

 

Make Manufactured Housing Great Again, Achieve 400% Sustainable Growth Via Best Practices, Barry Noffsinger, Credit Human Federal Credit Union
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-In a roughly 15-minute PowerPoint seminar with Barry Noffsinger of Credit Human (formerly San Antonio Credit Union), the award-winning veteran lays out a thoughtful case for a sustainable return to the kinds of new manufactured home shipments not seen by the industry in decades.  Read more …

 

Fake News Targets Manufactured Housing, What’s Their Agenda? – Manufactured, Modular Housing Review – Recap 4
by MHProNews Team

MHProNewsLogosRecap 4. Are you taking these recaps 1 through 4 in sequence?  We hope so.  Read more …

 

Will Buffett Buy This REIT? – Manufactured, Modular Housing Review – Recap 3
by MHProNews Team

MHProNewsLogosRecap 3. Staying informed yields advantages to any professional. Read more …

 

Game On – Manufactured, Modular Housing Review – Recap 2
by MHProNews Team

MHProNewsLogosRecap 2. Staying informed yields advantages to any professional. Read more …

 

Manufactured, Modular Housing Review – Recap 1
by MHProNews Team

MHProNewsLogosRecap 1. Staying informed yields advantages to any professional. Read more …

 

IASM – Vision, Understanding, Belief, Confidence, and Manufactured Housing Professional Success
by L. A. “Tony” Kovach

l-a-tony-kovach-mhlivingnews-mhpronews-latonykovach-com-

This month, Tim Connor has an excellent article on the stages of learning. Highly recommended. Read more …

The State Of Housing After 6 Months Under President Donald Trump
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comSince the election on November 8, 2016 the market has seen a relatively steady increase as one-in-four days the stock market has been open ending with record highs. Read more …

 

New Manufactured Housing Shipments Report, HUD Code Data
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-Washington, D.C., August 3, 2017 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production increased during June 2017,” the association told MHProNews. Read more …

 

Treat Google, Facebook Like Monopolies, Says White House Strategist
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comGoogle has been online for almost 19 years now. Read more …

 

1 Million New Jobs, Record Markets and Sabotage, Says U.S.Senator
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-I think there has been a concerted effort to sabotage this administration since day one on the part of many in the media and of course our Democrat colleagues in the House and Senate,” Sen. Ron Johnson (R-Wis.) said to Newsmax TVRead more …

 

Over-Priced Housing? Blomquist Report Reveals MH Opportunities
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comPotential home sellers in today’s market are caught in a Catch-22. While it’s the most profitable time to sell in a decade, it’s also extremely difficult to find another home to purchase, which is helping to keep homeowners in their homes longer before selling,” said Daren Blomquist, Senior Vice- President at ATTOM Data Solutions. Read more …

 

Economic Dislocation, AI, Robots and You – Ross Kinzler Examines Threat
by Julia Granowicz

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comThere are more than 6 million unfilled jobs in the U.S.  Many of the unemployed lack skills for those jobs.  Why?” Read more …

 

About the 41st Anniversary of the Start of Manufactured Housing
by Mark Weiss, JD

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The establishment of the HUD Code was — and is — an important milestone for both the industry and consumers.  Read more …

 

A New Manufactured Home Community Brings Excitement
by Deanna Fields

deanna-fields-50How exciting it is that we are having a new community being built in Oklahoma!   We have existing communities that have expanded their communities, but it’s been over 30 years since a community of this scale has broken ground for a MHC in the state, let alone Oklahoma County. Read more …

 

“Fake News, PR and Distractions as the Industry’s Window of Opportunity Narrows”
by Mark Weiss

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The Italian philosopher, Niccolo Machiavelli, famously wrote in his political masterpiece, “The Prince” that “he who studies what ought to be done rather than what is done, will learn the way to his downfall rather than to his preservation. Read more …

 

Actions and Abuses Of The Current HUD Manufactured Housing Program Administrator That Warrant Her Reassignment and Replacement
by Mark Weiss

M-MarkWeiss-MHARRPresident-ManufacturedHousingAssociationRegulatoryReform-posted-MHProNews-com-50x50-

The current HUD manufactured housing program administrator, Pamela Danner – “parachuted” into that position on a career basis in violation of section 620(a)(1)(C) of the Manufactured Housing Improvement Act of 2000 Read more …

 

Thank You Rev Donald Tye, Fighting for Enhanced Preemption of Manufactured Homes
by J.D. Harper

JDHarpercreditLinkedIn-postedMastheadMHProNews-

Tony, I’ve been meaning to take a moment for a couple of weeks now, to send you this message. I apologize for mixing subjects, but – in the end – I believe you’ll find that all these topics relate to one another. Read more …

 

BACK TO CORNFIELDS? Part One: The Decline of Communities
by Marty Lavin, JD

marty-lavin-jd-manufacturedhomefinanceexpert-DailyBusinessNews-mhpronewsThe news – A keen eyed observer who watches the Manufactured Home (MH) news scene might have noticed recently a move towards defining land lease communities (LLCs) as the holy grail of affordable housing by governmental entities. Read more …

 

Every year organizations waste time, money and resources on employee development. Why?
tim-connor-mhmsm-comby Tim Connor, CSP

Most employee training & development that doesn’t last more than a few days or weeks. Read more …

 

Where I Come From

August 8th, 2017 No comments
WhereIComeFromMastheadBlogManufacturedHousingIndustryCommentaryMHProNews

Collage credit, Masthead Blog, MHProNews.

Where I come from –  kids are taught 10 Commandments, and respect.

Where I come from – faith, flag, and freedom aren’t words twisted to elect.

 

Where I come from – a gentleman opens a lady’s door.

Where I come from – dishonesty is something to abhor.

 

Where I come from – people try their best, seeking better day-by-day.

Where I come from – mediocre doesn’t cut it, nor do good folks do their worst, hoping with it to get away.

 

Where I come from – liars, cheats, and thieves are avoided, reformed, or jailed.

Where I come from – money is honestly earned, and is not greenmailed.

 

Where I come from – mistakes occasion learning, humility, and more.

Where I come from – money comes in handy, but the Lord alone we adore.

 

Where I come from – a man’s word is his bond.

Where I come from – serenity is a prayer, not some phony golden pond.

 

Where I come from – when you mistakenly step on someone’s toes, you say “pardon me.”

Where I come from – “golly, gee” is not a mere line from ‘Gomer Pile, USMC.’

 

Where I come from – robots are science fiction for movies, TV, or books.

Where I come from – people matter more than automation of someone’s jobs which gadgets took.

 

Where I come from – you teach a woman or man to fish, so you feed them for a lifetime.

Where I come from – you don’t hook souls on drugs or drink, and drain the social lifeline.

 

Where I come from – songs inspire hearts, minds, and souls.

Where I come from – songs aren’t meant to cause crime, jail time, and paroles.

 

Where I come from – people know freedom isn’t free.

Where I come from – folks celebrate liberty, and opportunity.

 

Where I come from – telling it like it is gains respect, but doing what’s right is even better.

Where I come from – manipulating people, markets or votes are an offense against God’s Letter.

 

Where I come from – the bad guys get arrested, and imprisoned for their crimes.

Where I come from – good guys protect what’s right, and curse to hell ‘politically correct’ ideas, plans, and rhymes.

 

Where I come from – swindles are exposed, while truth and goodness sets us free, my friend. 

Where I come from – we sing God Bless America, may the truth and the good for all prosper once again.  ##

 NewSerenityPrayerMastheadBlogLATonyKovachMHProNews

The Revised Serenity Prayer

Oh God, please grant me the serenity to accept the things that can’t be changed,

The courage to change the things I can, 

And the wisdom that know the difference,

Without making wisdom an excuse to sit idly by 

while others nobly try. 

Amen. ###

SoheylaTamasTonyKovachFamily-MastheadMHProNews-com-

Team Kovach, (l-r) Soheyla (prounounced “So Hey La”), Tamas (pronounced “Tah Mash”) and Tony Kovach (prounounced “Co-Vatch” like a “Watch with a V”). The Kovach family, along with Matthew Silver, RC Williams – plus many volunters and sponsors – who join together daily to bring you the MH “Industry News, Tips and Views Pros Can Use.” © Photo above, from 83 Degress Media.

By L. A. “Tony” Kovach. 

 

Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools?

April 7th, 2017 No comments

There are thousands of professionals wise enough to be in the manufactured home industry, who have the noble intent of earning an honest living, by giving good service to the public and other professionals they serve.”
 – Soheyla Kovach.

 

Manufactured Home Industry Politics. Those who know say, “it’s complicated.”
– Soheyla Kovach.

Guys, do you love it – or hate it? – when the wife gets it right?

Ladies, does it make you smile when the gent in your life must say, “honey, that was spot on.”

Among my discoveries at the successful 2017 Tunica Manufactured Housing Show was the numbers who came up to me – or my truly better half, Soheyla – and said, “I really like her articles!”

The opening quotes and the two below are from her promo/teaser a few days ago that announced our theme for the month.

MH Industry politics are indeed complex. I wish we could honestly say it was simple, but it’s not.

Yes, manufactured housing shipments are rising at double-digit levels. Still, the industry’s only scratching the surface of its potential in your market, and other markets from coast-to-coast.

The facts, “Proof!” *** a real-world case study *** and several reports linked in this month’s issue below, all point to the fact that the industry could be rising much faster.

ProofOfConceptBusinessMarketingSalesDevelopmentManufacturedHousingConsultingMHProNews-

Are there forces outside and inside of our HUD Code Manufactured Home Industry, that for whatever motives or reasons are holding the industry back from its potential? We covered several points on that theme last month.

This month, let me share the English version of a classic Italian maxim.

Fool me once, shame on you. Fool me twice, shame on me.”
– George Horne.

Please, for your own sake, don’t wait on some magical third party to ride in and save the day.

You must be a key part of your own location(s) growth solutions.

The industry has for decades failed to reach the potential it was tapping in the early 1970s. Various reports suggest that we are building the industry’s best homes ever.

In a growing American affordable housing crisis, we can do much better than we have been.

While all can ‘cop a plea’ to having done something foolish from time to time,
we don’t want to be perceived as – or actually be –
unwise
.”
– Soheyla Kovach.

At Tunica, a panel of three independent MH Industry lenders each shared example stories of how some locations are proactively doing a superior job of attracting and selling the better qualified credit buyers.

HowManyLegsDoesADogHaveIfYouCallATailALegFourCallingTailLegDoesntMakeItALegAbrahamLincolnQuoteHDPostedMHProNews-If your industry peers are doing that, then with the right motivation and commitments, you and your operation can too.

Let’s ignore for the next few minutes the industry’s complex political situations. Focus on you and your location.

See for yourself – via the reports linked below – the opportunities, threats and proven solutions that stand available for any professionals and businesses with the drive to do ‘what it honestly takes’ to make robust growth happen.

Be wise. Check out the April 2017 Issue in depth.” – Soheyla Kovach.

My hunch is if you take up my lady’s challenge, you’ll see the value of her words for yourself and your operation(s).

With no further adieu, let’s stop being foolish and dive into the simplicity of reality checks, goal and solution orientation.

All the Best, L. A. ‘Tony’ Kovach. ##

Barry and “Be the Change!” Doing Good, Pays
by L. A. ‘Tony’ Kovach

tony- kovachWe decided this month to highlight a simple yet profound reality. Read more…

 

State Law Forces City Decision on Manufactured Home Zoning
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Queensbury, New York, manufactured housing has scored a victory. Read more…

 

 

Manufactured Home Communities, Fair Housing, and Day Care
by Nadeen Green, JD

nadeen-green-mhpronews-comThe seven federally protected classes (race, color, religion, national origin, sex, familial status and disability) are hugely relevant (and reflective of the issues of discrimination at the time that they were created as well as important today). Read more…

 

What’s the Truth About the Manufactured Housing Industry’s Potential?
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Whether or not truth is reported, or distorted, reality – the truth – is. Truth exists. Read more…

 

Price Reduction *** North Tampa Portfolio – MH & RV | 380 Sites | Florida
by Christopher Nortley


ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Portfolio Overview

The North Tampa Portfolio consist of 3 communities in which 2 are located in Port Richey while the 3rd is located in Hudson, FL. All the communities have very desirable locations and convenient for an owner to have centralized management to create economies of scale. Read More

 

ELS Rises, Manufactured Housing CV, Broader Markets Dip
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNoteworthy headlines on – CNNMoney – Mercedes-Benz pulls ads from The O’Reilly Factor. Read more…

 

 

Proof! Manufactured Home Communities, Retailers & Builder/Developers Can Attract, Sell Site Built Buyers
by L. A. ‘Tony’ Kovach

tony- kovachWhat’s the difference between a nice sounding theory, and a profitable process?  Proof. Read more…

 

Security Mortgage Group Setting Hot Pace in First Quarter of 2017
by Pierce Redmond

Pierce Redmond-Vice PresidentSecurityMortgageGroup-55x55Security Mortgage Group, a national award-winning MH Community lending broker, is pleased to have financed $78,632,000 thus far in 2017 for several manufactured home communities nationwide. Read more…

 

Brian Gallagher, Chief Operating and Financial Officer, Santefort Real Estate Group – RFI – FHFA, Duty to Serve Comments Letter
by Brian Gallagher

BrianGallapher-ChiefOperatingandFinancialOfficeratSantefortRealEstate Group55x55Editor’s note: Brian Gallagher thoughtfully shared the comments below with MHProNews for publication.  Read more…

 

Media, MHI Members Welcomed, Industry Warned
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

At the 2017 Tunica Manufactured Housing Show, members of the Manufactured Housing Institute (MHI), and the industry’s top trade media were welcomed – without cost – by the Manufactured Housing Association for Regulatory Reform (MHARR) at the annual in-person meeting of their members.
Read more…

 

Live Oaks & Blue Oaks MHP Portfolio | 170 Sites | Topeka, Kansas
by Christopher Nortley

ChristopherNortlyMHREinc=postedMHProNews-comy50x50-Property Overview MHRE Inc is pleased to present Live Oaks and Blue Oaks located in Topeka, Kansas. The communities are situated just 4.2 miles away from each other. Read more

 

Is What You Say Always Consistent with What You Believe?
by Tim Connor, CSP

tim-connor-mhmsm-comThere is a Native American legend that says – you will only get into Heaven leaning on the shoulders of someone you helped while you were here. Read more…

 

Manufactured Home Community’s Outsider Sparked Water Issues
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Puyallup, Washington, the stereotypes surrounding manufactured versus site built housing are playing out in a less than ideal way. Read more…

 

State Agency to Assist Low Income MH Residents
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Delaware, homeowners in need are going to get some help. Read more…

 

Want Manufactured Home Community Voluntarily Rent Control, Anyone? Anyone?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOfficials in Corona, California, say that they may pursue voluntary rent control measures for manufactured home communities, in an effort to help low income and elderly residents who face rent hikes of up to 30 percent over the next two years. Read more…

 

City Turns to Manufactured Homes in Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Northern California, the city of Sebastopol is investing $258,000 into a project that establishes affordable housing for low-income residents at the city’s eastern gateway. Read more…

 

April Fools? – MHVille’s Complicated Politics, 2017
by Soheyla Kovach

SoheylaKovach-WebsiteDevelopment+SupportServices-MHProNews-com-photo83degreesmediaJulieBranaman-posted-MHProNews-com-50x50-

Three april fools looking at camera with different expressions, credits, MHProNews.com/GraphicStock
Read more…

 

NFIB Provides Vital Small Business Guide
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsThe National Federation of Independent Business (NFIB) is out with its 2017 Small Business Tax Guide.
Read more…

 

Moves In U.S. Home Price Index
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data from Case-Shiller shows that January home prices rose at the fastest rate since 2014. While this spells a win for sellers, it could eventually affect buyer demand. Read more…

 

Sunday Morning Weekly Recap Manufactured Housing Industry News March 26th 2017 to April 2nd 2017
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsOur theme for our April 2017 issue is: Manufactured Housing Industry Politics – Complicated Cross Currents, or April Fools? Read more…

 

Cavco’s Buyout
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsCavco Industries Inc. (NASDAQ:CVCO) tells MHProNews that it has signed a Letter of Intent, and has reached an understanding, on terms to acquire Lexington Homes, Inc. Read more…

 

ELS’ Sam Zell Sounds Off on Trump’s Wall
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsELS Chairman and billionaire real estate mogul Sam Zell shared his thoughts recently on President Donald Trump’s plan for the border wall with Mexico, and what it means for business. Read more…

 

City Residents Make Unexpected Moves – Opportunity for MH?
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsNew data shows an interesting trend – popular cities like New York, Los Angeles, and Washington D.C., normally destinations for living, are actually losing people in mass. Read more…

 

Diverse Industry Reactions to Manufactured Home Community Closure Issue
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Chesterfield, Missouri, residents of the town’s only manufactured home community received some very shocking news this week. Read more…

 

Chicago’s Mayor Favors Massive Modular Project
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn a follow up to a story that Daily Business News originally covered here, Chicago Mayor Rahm Emanuel is “gung ho” about developers planning to build 12,000 modular homes, along with a factory to manufacture them, on the 430-acre site of the old U.S. Steel South Works plant in the city. Read more…

 

Developers Going MOD in Housing Crisis
by RC Williams

RCWilliams-writer75x75ManufacturedHousingIndustryMHProNewsIn Baton Rouge, Louisiana, two developers have turned to modular housing to ease the stress of finding housing. Read more…

 

 

 

That Key Item – “Don’t Miss It…”

October 14th, 2016 No comments

TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface 

There are news items that are interesting.  Some industry news falls into the category of “important.”

But you never know when a news item is “Don’t Miss It” – news or commentary that is so important to you and/or your location/operation, that you are ever-so glad you saw it – and when your competitor might have missed it.

femabuyonlotretaileralert-manufacturedhousingindustrydailybusinessnewsmhpronews0

One of several hot items in the news yesterday.

Yesterday, there must have been something that was REALLY “Don’t Miss it” because there were over 4,000 professionals like you on the site at the same time.

4471guestsmanufacturedhousingindustrymhpronews10132016

Manufactured housing has been estimated to have 150,000 FTEs – full time equivalents. Typically, about 15% of pros read – the leaders and those looking to advance! – so having 4,400+ on our site at a single moment in time is amazing. Thank you.

In an industry of our size, that’s extraordinary.

newstatelawevictionrules-manufacturedhousingindustrydailybusinessnewsmhpronews

Even those stories that may not seem to direct impact you, may reflect a trend you need to know about.  Or a news item may suggest an insight on a problem you are wrestling with.  This headline above was another from yesterday that was ‘read hot.’

Measure by Comparison

We routinely measure things by comparison.

comparisongreenvsredapplecreditinternationalcitiznspostedmanufacturedhousingindustrycommentarymastheadmhpronews

Comparisons are made all the time, it’s part of how we wrap our mind around some topic or thing.

To get a sense of what that means, the largest industry event this year attracted at total of some 2,500 people over 3 days. It drew people from coast-to-coast.

As another benchmark, the MHI Las Vegas Congress and Expo drew roughly 1,000 souls last spring over their 3 day event.

The largest trade publisher (besides us) in this MH space stopped reporting statistics a few years ago.  They were down at that point to 12,000 print ‘subscribers,’ but as everyone in MH knows, not all are actually reading.  That just is what it is.  Another publisher states that he has a few hundred on his mailing list.

Part of the beauty of digital publishing is that you get rapid feedback from readers – some of it electronic, like that guest counter shown in the screen capture above.

This is just another way of saying, our readers, sponsors and contributing writers have made us the runaway #1 in manufactured housing professional publishing.

You and thousands of others logon for good reasons.

A few years ago, someone emailed me to say, “This is the [industry] news that we craved.”  That was not long after we began producing the Daily Business News.

Yesterday, a caller told me that our news module was “always good before” but that it was now “better than ever.”

7thanniversarymhpronews-oct2016

Matthew Silver. Eric Miller. Bob Stovall. Jeff Templeton.  These are just some of the many who have provided their talents here at MHProNews over the years to better our industry. Thank you! To the sponsors, pros, contributors and readers who are make this adventure in advancing the MH industry possible.

That’s partially the result of a team effort – and that effort includes the comments on-and-off the record about news and events from industry pros like you.

we-can't-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien--(c)2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com-

It doesn’t take a genius to know that you don’t keep doing the same things, the same way, and expect to get a new and better result. Photo credit, WikiCommons. Poster credit, MHProNews.

Learning from Other MH Pros

Maybe one of my favorite inputs came from a high-volume location.

whatdirectioncredittechluminati-postedmanufacturedhousingindustrycommentarymastheadblogmhpronewsThe manager told me that he and his team daily read the news over morning coffee.  They then discussed the various news items (and sometimes, commentary like this) as a team.

He said that was one of the best learning/coaching tools they had ever discovered.

For years we’ve said, invest 15 to 30 minutes a day, on MHProNews, and 15 minutes a day on MHLivingNews – and your team will perform better over time, and it only costs you time. For some, we save time – because our Daily Business News filters out, refines and improves news that others might have first carried.

That time you invest may be throne room time, lunch or coffee break time, or whenever it makes the best sense for you to access your laptop or handheld device.

Another operation told me that they use the Daily Business News as a way of identifying new prospects.

I can’t tell you how many have said, “we keep one browser tab” – or window – “open to MHProNews all day, every day.” They refresh the page periodically, to make sure they are on top of the latest.

Manufactured and modular housing has a number of fine written-resources found from coast to coast.

But to this day, we can proudly say, we were the first and still have the only Daily Business News in the factory-built housing industry.

No one else brings you the variety of blogs with commentary – including the popular commentary found on the Masthead or the Industry Voices blog.

This is what other industries besides our own have done for years.

15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2

Knowledge is one of those rare things you can give away, and actually have more of it. Thousands of pros like you logon daily, to feed their minds, inspire, learn and then share in ways that advance their careers, location and thus the industry.

Gaining Respect and Growing our Industry

For manufactured housing to become properly respected, better understood and appreciated, MHProNews and MHLivingNews both had to happen for our industry.

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Image credit – MHProNews.com.

Scientia est Potentia Virtutis

Knowledge is potential power.

But for those who don’t know or follow the news, they may miss that “Don’t Miss It” news item that could be so important.

There are good reasons that leaders like Warren Buffett read so much.

djpendletontmhaexecdirector-manufacturedhousingindustryvoices-anotherexamplegovtoverreachtargetingmanufacturedhomes-mhpronews

Comment from DJ, part of a column just published on Industry Voices. See the Industry Voices guest blog, but also SHARE your insights and thoughts via the Industry Voices guest blog.

Reading here daily is very much like a good meeting, where you walk away with one new idea that you can put to work, let me bet you the following. For those who read our news and commentary daily, they walk away with one or more “gee, that was a useful insight” that could make their career or business better.

ireportmhnewstipsmhmsm-com-mhpronews

To submit an Industry Voices blog or send in a tip on a possible news item, email us at:
ireportmhnewstipsmhmsm-com and make sure you say in the subject line – “MH News Tip” or “Industry Voices Guest Column” or “Off The Record Tip/Comments” These come in weekly, and we thank all who send them.

So spread the word to all on your team.

When there are plenty of eyes reading, you are more likely to catch that “Don’t Miss It”…

mhpronews-logo-dropshadow-manufactured-home-pro-news-logo (1)

Industry News, Tips and Views Pros Can Use. ©

MHI-MHARR-MHEC-DC-MHProNews-collage-copyright2016WeProvideYouDecide

Image credit – collage of Industry Association logos by MHProNews, each logo is the property of their respective organization, and is used here under Fair Use guidelines.

We Provide.  You Decide.” © Don’t miss it! ##

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L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. Kovach is perhaps the most recommended/endorsed MH personality on LinkedIn.

By L. A. “Tony” Kovach.

Opportunity vs Reality – Insanity or Insanely Simple

September 25th, 2016 No comments

Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it.

No matter how great a product, service, company or person is, someone may still misunderstand.

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When misunderstanding takes hold – or something goes the wrong way – what does the motivated business professional do?

  1. Nothing, just accept the status quo.
  2. Work only with those who don’t misunderstand, even if those numbers are very limited.
  3. Work with those who understand, plus strive to marshal the witnesses and resources needed to change the perception for an ever-growing number of other potential customers.

While you are pondering that (to the extend it needs much consideration at all! ;-) let’s peek at the following reality.

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Image credit, Everything is Obvious.

Insanity vs. Insanely Simple

Our industry ought to be insanely simple.  As Bloomberg notes below, there is a spreading affordable housing crisis, and we have the quality, affordable homes that can solve it for millions of Americans. Duh, right?

But for anyone who has been active in this industry on

  • the front lines,
  • management,
  • investment or
  • ownership level for a reasonable period of time, they (…and you) know we have an MH Image Issue.  They – or most MHProNews readers and a professional like yourself – know that the industry’s image is often undeserved.
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Image credit, MHLivingNews.com.

But what is being done about changing that image in a practical way?

  • There are, in fact, companies who strive to improve their own image. That’s important and valuable.
  • There are collaborative efforts like the Arkansas Manufactured Housing Association launched recently, designed to dispel myths.
  • Other associations and operations have or are doing such things.

All such good efforts are to be commended and have value.

But what we can’t afford to ignore are the very real issues that keep millions of more people from embracing our industry.

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Credit, Bloomberg, click to see DBN report.

Look at what Bloomberg said about our industry the other day, listing the good, but also citing the problematic history and then saying to our industry, that we need to rebrand!

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Titus Dare, SVP, Eagle One Financial.

Then, consider what industry veterans like Titus Dare and Tom Fath said in their recent Op-Eds – raising important points, which

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Tom Fath, Operations, partner, New Durham Estates.

need to be understood.  Because simple cheerleading which ignores real or perceived issues not only won’t solve what limits us; it could – as each of the two pros said in their own words linked above – backfire.

 

Dust Under the Proverbial Rug?

Ever do housecleaning?

Ever sweep dust under an actual rug?

Maybe as a kid, we might do something like that, but most motivated adults know better! The dust piles up, and it becomes noticeable.

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Credibility is a point that both Tom Fath and Titus Dare raised, independent of each other, in their columns. Ignoring issues doesn’t help, tackling them is the only reasonable option. But what MH needs isn’t what the the RV industry did with GoRVing… our situation is unique. We need a tailored approach, that is market based, yet national in the sense that each market has its own specific, targeted efforts that showcase the good, but address the perception issues.

You don’t sweep years and years of dust under the rug, watch the pile grow and hope that it somehow magically goes away.  It took years to get the MH image to the low ebb we are at today.

The MH Image won’t change overnight. That means a sustained effort must be made.  Such an effort will bring billions of dollars in new sales to manufactured housing every year.

Again, look at what Bloomberg said last week – so this isn’t just the Masthead’s perspective – or just those pros linked above – it’s the view of many in and outside of manufactured housing.

While I think Bloomberg’s closing suggestion is well meaning, it has its own flaw – but their general point is correct.  Manufactured housing will not achieve its potential, so long as we operate under this cloud of decades-old misunderstandings and dated, heavy baggage.  Those were elements of the parting thoughts of MHI’s prior president.

So while we in manufactured housing are advancing for several years now from the post-2008 crash bottom, we ought not sit on our laurels.  Our HUD Code MH sales – as well as those on the modular side – are a fraction of what they once were, and what they could become again.

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But we can’t keep doing the same things, the same way and expect a different result.  We all know that such an approach is the popular definition of insanity.

Yet, isn’t that what the industry has de facto done for decades?  Again, MHI’s prior president suggested as much.

The Solution for Profitable MH Growth is Insanely Simple

As professionals and as an industry, we must learn to tell our story well, and keep improving upon that story telling;

  • we must spotlight what is already good and
  • tackle what is problematic or misunderstood.

We must do the above from every vantage point, not only our own, but that of others:

  • showcasing how the vast majority of our industry’s home owners love their home, community and lifestyle.
  • From the perspective of experts, who know and respect our industry.
  • From the perspective of our MH industry’s professionals,
  • but also from the perspective of those who are naysayers!
  • We must tackle what the naysayers are pushing out via the media, politicians, policy advocates, etc.

Where industry critics are correct, we ought to make the needed changes. When naysayers are wrong, we need to clearly showcase WHY they are wrong.

Once we get the above elements right…

…Repeat, repeat, repeat, repeat, repeat.

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Joe Dyton.

Against that backdrop, please take another look at what we’ve been doing in recent weeks on the Daily Business News

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RC Williams

on MHProNews  and what we are doing on MHLivingNews.com.

For this to be done properly and the most effectively, we need your professional voices, your expertise and your support on every level to move MH ahead.

Because as valuable as other sources in our industry might be – we proudly proclaim the obvious – there are none in industry trade publishing that are doing what we’re doing, quite like we are, as noted in the outlined above.

Only MHProNews and MHLivingNews are consistently, routinely spotlight the good in MH trade journalism, while tackling the thorny issues that rightly or wrongly hold MH back.

That’s the view from the Masthead.

And you say…? ##

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Jan Hollingsworth, award winning journalist, featured on MHLivingNews.

Programing/Scheduling Notices: You will see some more meaty/thorny and positive moving ahead topics tackled on MHProNews and MHLivingNews, starting as soon as early this week. Please check them out. YOUR Thoughtful feedback – on or off the record – is encouraged.

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L. A. ‘Tony’ Kovach, MH Industry publisher, consultant and popular speaker.

By L. A. “Tony” Kovach.