Posts Tagged ‘MHI’

Out of the ashes, Phoenix Rising

February 28th, 2010 No comments

“A phoenix is a mythical bird with a colorful…tail…near the end of (its life) it builds itself a nest of twigs that then ignites; both nest and bird burn fiercely and are reduced to ashes, from which a new, young phoenix…arises, reborn anew to live again.”

Quote from Wikipedia online encyclopedia.

Phoenix Rising, the mythical bird that rises from the ashes of death to new life, photo couresty of

Phoenix Rising, the mythical bird that rises from the ashes of death to new life, photo courtesy of

Let me say what you know. We aren’t the only ones out there with turn-around ideas! In the last few weeks, a number of positive efforts are underway, new initiatives have been revealed, soon will be publicized or will be launched. This is important for an industry that has been hungry for good news. While this doesn’t mean that we are out of the woods, it does mean that many keen minds and dedicated parties are at work to effect the great turn-round for Manufactured Housing.

Here is a partial run-down, in alphabetical order:

George Allen – will unveil details on his concepts for an industry turn around. George needs no introduction, and you know that something he and his associates present should have a lot of careful thought behind it. Stay tuned!
Eddie Hicks – see the exclusive interview we recently posted on his initiative, which is bound to get people talking and thinking. Click here for what many are already calling a great read on an innovative concept.
Ken Rishel and company also needs no introduction. Ken continues to promote the gospel of captive finance, a message that is spreading far and wide. We will share an exclusive interview with Ken Rishel in about two weeks, so stay tuned to learn more.
Stephen Wheeler – soon will announce details on our pages about a program already underway that has big players in the MHCommunities world already involved, with more sure to follow. Wheeler is one of those keen minds with the drive that leads to successful results for all involved. We will either do an interview with Stephen or will present an article by him, with our target being the next issue which goes live in mid-March. Watch and listen closely to this gent’s successful program; stay tuned for details!

We’ve noted in our pages before the saying, quoted by President John Kennedy years ago, that the Chinese character for crisis also spells opportunity. You will see that in the thinking of Rishel, Wheeler, Hicks and while the details of Allen’s plan are not yet unveiled as I write this, it is bound to be there too.

Now besides these well known players, there is ongoing work in Washington and in your state capital as well by association leaders dedicated to making the turn-around of our great industry a reality. Please lend them your time and you diligent support. We are all in this together. Without our associations, where would be in the efforts at various capitals? Associations need us and we need them!

Now besides insights from these pros previously referenced, others were in the mix of recent conversations at head quarters.

Another respected industry veteran made the comment to me recently that ‘We don’t have a product problem, we have a communications problem.’ He went on to say that winning over more of the home buying/home owning public will naturally lead to lining up the financing and resolving the regulatory challenges that our industry has struggled with.

Another key statement share with me in recent days was this: if more sales people were more focused on closing the business that is already coming to their locations, our industry could easily double sales this year even without a ‘new image or marketing strategy!’ This is one reason why our pages routinely feature articles on sales skills and on the marketing that brings those customers in.

Do the basics right every day, and those basics will take care of you and your firm.

There are Industry locations and enterprises that are making money in this economy. My philosophy always was, if someone else can do it, I can learn from those leaders and get a similar result too. I’m sure that is the attitude most presidents, executives and sales managers would want their front line sales agents to have! Which, by the way, is a great reason to have YOUR TROOPS reading solution oriented veterans like ours every day.

Another thought shared by a key leader in a conversation with me this past Wednesday:

• We as an industry have three and only three critical things to focus on:
1) Implementing the Congressionally mandated Duty to Serve,
2) Bringing Congressionally mandated FHA Title 1 Financing online and
3) the full implementation of the MHIA of 2000.
• Rapidly do the above, this veteran said, and we’ll grow by 50,000 shipments in one year!
• Since total shipments for 2009 are 49,789, down 39.2 percent from 2008, read ‘doubling the Industry’s business’ by     doing those 3 things!
• It should be noted that the same gent felt that more support needs to go to MHARR to make that a reality.

Your thoughts on these 3 points and related?

We at have initiatives of our own on tap, like the Virtual Louisville Housing Show © aka Virtual Housing Show 2010 © , please see our IT Manager and StarShip Commander Bob Stovall’s post on that subject. Hundreds have expressed interest, so statistically that means there are thousands of Industry Pros out there who are interested but just haven’t formally raised their hand, yet!

We will be talking with MMHF leaders regarding the ideal name for this event, and what makes the best sense for advancing a cause that many feel can ‘double business’ in 2010; and move our industry ahead for years to come. Stay tuned!

Part of the turn around of the industry will come from voices new to the national stage but naturally ‘turn-around’ efforts and plans will also include the work of seasoned veterans like the ones noted above. It should go without saying that it takes understanding to effect change. Paraphrasing one pro last week, ‘we have to stop looking for the silver bullet.’ It is in large part about getting financing and doing the basic correctly. Our writer Mike DuPure said months ago here on that the great Industry turn-around will be effected this way:

“It is about back to the basics and back to the Future.”

To help get both the basics and to encourage the rise from the ashes of a brightly burning, brilliant future, we routinely provide great content in our online trade journal to help you make the most of the business that is already at hand.


Joe Adams – exclusive new series coming up in March. Adams says this will be his first of the kind ever for our industry! I’ve seen the initial installment, an eye opener, stay tuned!
Chad Carr – a guru in the world of prospect and lead management. We are pleased to have a gent of this caliber sharing his fine writing with you here.
Tim Connor – we love featuring this renowned author, trainer, coach and speaker; we routinely get great feedback on his articles and blogs!
Suzanne Felber – the LifeStylist, with great insights on trends and in design, décor, building around the client’s LifeStyle and more! I’m a personal fan of “Z” and if you read her, you will be too!
Doug Gorman – periodic contributor and one of the most volunteer minded leaders at the state and national level. Doug is super-involved, so we are glad to get his time when he can spare it. Please let him know that you appreciate and respect his efforts, and may many more women and men in our Industry follow his example of self giving for the good of all.
Tony Kovach – your editor, writer and blogger.
Greg McClanahan – exemplifies the meaning of the word, gentleman. Greg’s unique, accredited and memorable Around the Campfire soft skills development and training approach are found here exclusively, and with our thanks.
Bob Stovall – Bob’s skills are amazing, the IT and web wizard behind our rapid growth and success! If you want to know how to do more online, you’d better tune into Bob’s articles and blogs routinely.
John Underwood – exclusive new series, launched with the Industry Voices Guest Blog. John is already stirring up positive reviews among industry pros who are pleased to see him writing here on!
Don Westphal – exclusive, new content that should get community owners and developers thinking! Watch for an exclusive A Cup of Coffee withDON WESTPHAL interview in March.

We’ve brought you a number of professionals, like Dan Rinzema, Don Westphal and Suzanne S. Felber who will be presenting ideas at MHI’s April Congress and Expo that in some cases you’ve already seen previewed right here on our pages.

We are bringing you America’s Motivator Zig Ziglar.

We’ve brought you articles by attorney and author Nadeen Green.

You can go to the archives and read Association Leaders such as Thayer Long or Danny Ghorbani, Ross Kinzler, Amy Bliss and Jaime Hammons.

We’ve brought industry rank and file, owners, presidents, marketers and more; dozens of names old and new! We done this so that you and our thousands of other INdustry readers can dig more deeply into issues and consider the many possible ways to move ahead into the future were opportunity awaits.

In addition to the names previously mentioned, you’ve met here at

Faith Barr, Linda Beem, Jerry Bennett, Rachael Biermann, Beth Monicatti Blank, Douglas D. Chasick, Mike DuPure, Sherrie Franklin, Susan Frost, Ken Geljack, Scott Jones, Greg Katanick, Richard J. ‘Dick’ Klarchek, Steven Lefler, Michelle Nichols, Chris Olvera, Dennis Peters, Michael Sater, Tim Saville, Kent Stichter, Tim Siahatgar, Joe Summers. James J. Talerico, Jr., Heather Vela, Tom Zagorski and more!

Authors writing here for you with names literally From A to Z! If I’ve missed someone, my apologies, but we’ve had dozens of authors as you can see from so many different disciplines in our industry.

We invite other industry professionals, to join our growing ranks of fine writers. If you have ideas you want to share in writing or via a video with thousands of industry pros every week, please see the about us page on our main website. The stage is broad here and we love to share it with you. Because…

…this is the time and this is YOUR place to be heard!

This is a key place for Industry Voices to be seen and read.

From an exclusive interview which will be published in our next issue – which will appear in Mid-March – I’d like to preview a compelling quote from a respect leader:

“Each of us should start the day asking ourselves: “Is what I have done in the past working for me today??????????????? If the answer is “no”, then commit to change or step aside and pass the torch to a new generation.”

I think that is a compelling thought. Let’s ask ourselves that question every day, is what I have done in the past working for me today? If the answer is “no,” then commit to change. Change yourself, bring onboard or team up with skilled agents of change that can move you to where your business should be! Because…

Crisis spells opportunity for those who see it and act upon it.

Fire can kill, but in nature what fire often does is burn away what is already dead. Like the legendary Phoenix – that rises to new life from the ashes – there are movements and signs of a turn-around and a brighter future. That is a type of new birth, a resurrection, a Phoenix Rising.

The Phoenix rising, a mythical bird, photo courtesty of
The Phoenix rising, a mythical bird, photo courtesty of

From out of the fire and ashes, there are rising ideas and efforts that can transform our industry for years to come. We want YOU to be a part of it!

At the same time, let’s not kid ourselves. There is work to be done, quite a lot of it. If you drilled down what each of the professionals who writes for us, they might say something like this:

We need to follow best practices. We need to take care of our customers. We need to focus on the basics. We need to bring the best of the past and unite that with the best of the new to build a brighter future!

People are making money in our Industry – today, in this economy, with our current challenges – so still more can profit today in our business too.

Be Informed.

Study the issues. Study the plans, without prejudging them. We need to analyze and move with what works and what shows promise. With hundreds of thousands in our industry, there will never be 100% consensus on anything. So don’t wait for total unity! Rather, after some study: pick your favorite strategies, efforts and associations, and support them with your time, talent and treasure.

From out of the ashes of past and current challenges, there are efforts like those noted above that can lead us to new glory days ahead. We plan to be a part of them, and to give voice to them

Stay engaged, stay tuned, reading daily industry news updates, numerous weekly blog posts including our hot new INDUSTRY VOICES Guest Blog, our great featured writers and more. You can be a part of the conversation in many ways, see our about us pages for details or just post your comments on articles, email or call them in.

We want YOU to be a part of the Phoenix rising like a new dawn for our industry! Working together for that great goal, we can make it happen!

Phoenix Rising, the mythical bird that rises from the ashes of death to new life, photo couresty of
Phoenix Rising, the mythical bird that rises from the ashes of death to new life, photo courtesy of

Exclusive Interview with Industry Guru, Eddie Hicks

February 27th, 2010 2 comments did an exclusive interview yesterday with Industry Guru, Eddie Hicks, noted consultant and multi-decade veteran of retailing, development, project financing, and more.

The discussion was far ranging, here are some of the highlights.

Q by Tony Kovach:
You came out recently with an article in The Journal that called for an Ad Hoc Committee to tackle the issue of image building for the industry

A by Eddie Hicks:

Our industry’s (public) image hasn’t kept up with substantial improvements in our products. This has impacted our industry’s efforts in Washington, with HUD and others to move regulatory issues ahead. For example, the implementation of Title I lending was passed in 2008 by Congress and signed into law by then President George Bush. For regulators, Title 1 implementation isn’t a priority. They don’t consider our industry’s influence that strong. They think spending the majority of their time on the more preferred FHA Title II financing programs for so called conventional housing is more important.

Now if we changed our image with the public, if we created a positive new public image similar to what the RV industry did with its “GO RVing” campaign, these sorts of delays wouldn’t be happening.

Q. So what do you see as a way of changing that image?

A. I think we should get to the source of the information which most people use which is TV. Let’s get creative. Let’s influence TV shows to project a good image of manufactured homes.

Q. How do you think that could be done cost effectively?

A. By using Product Placement and/or producing creative new shows which feature m/h in a positive light eg: a new sitcom, or a reality based series.

Q. You mean like planting the product into the story line, like having a Chevy in a movie?

A. Precisely. Make the product part of the background for the TV show. It could be a sit com or other show. Why not have the settings for a TV show as some clean, upscale manufactured home community? Why not have the characters living and loving their homes as part of the background to the story? This could be a way with minimum dollars to influence the public in a profound way.

Q. Interesting concept! I’ve watched this done with products before, but I’m not sure if I’ve ever seen this done or proposed for manufactured housing. Great idea, Eddie. That said, how could we (as an industry) advance a product placement approach for use on TV?

A. I have connections with the entertainment industry. Some of them include a cousin who produced TV shows like Magnum PI, Battlestar Galactica and others. A nephew of mine produces 2 minutes to 30 minute spots for casinos. Potentially through connections like these or others we could advance a story line for a TV series that could use the product placement of clean, appealing upscale manufactured home living in a positive light.

I know others with TV production connections, clients or people I’ve met, like the producer of Cheaters. Do you know that show? We could get together with people like those who know how this is done and think it all out.

Q. Actually, Eddie, I don’t watch TV, I’ve heard of the show, but I have never seen it.

A. Wow, how do you get your information (he says with tongue in cheek)? (Eddie’s question; Tony’s answer:) I’m one of those guys who reads and likes to talk to people who know. Internet, magazines, books, etc. I’ll watch a DVD or video on line at times too.

Q. So in your view, Eddie, how would we move something like this forward?

A. Well, I don’t think we need to wait and get a group like MHI involved. In some ways, they’ve failed to move this sort of thinking ahead on the image building issue. I think we can hire a consultant for modest dollars, someone who knows the entertainment industry and how to get things like this product placement for image building done. I know a guy in Central Florida who had a nice boat. A film producer paid him handsomely to shoot scenes using that vessel in a boat yard. What we would want to do is shoot something like this in a clean, new manufactured home community, showing intelligent, active, people living normally.

You can tell your readers that if they are coming to Congress in Vegas, to contact me directly and get involved in this Ad Hoc Committee effort, we’ll have some interesting people for them to meet and get involved with. By the way, I don’t want to be in charge of an effort like this, I would like to help get this or other good ways to build image going. We have a lot of smart people out there who are involved in our industry, and I think we can “glean” some creative and resourceful ideas from them. Far be it for me to be the only one with ideas.

Q. It seems to me like some community owner or other owners would be willing to fund a concept like this.

A. Not necessarily so. Many of my clients are in the communities business. Most of the all age community owners are hurting. Many people in our industry today are just too focused on surviving instead of planning ahead. Back in the late 90s, or early 2000s, when people were still selling like crazy and making money compared to today, that is when we should have started something like this. But too many people were too busy thinking ‘today,’ instead of planning ahead. Look at where we are now!

I think we need to turn to manufacturers or maybe lenders to get something like this done. They have the incentive and the means. It would be nice to get someone like Warren Buffett and his organizations at Clayton, Vanderbilt, and 21st Mortgage behind it too.

It seems to me that too many people in our industry don’t realize the importance of getting financing going. That is the lifeblood of our industry. Implementing FHA Title I would be a big step ahead to getting lending going, and thus driving more retail sales again. I can’t understand why there isn’t a more forceful push to do that in Washington.

Q. That sounds like something like Danny Ghorbani at MHARR might say.

A. Danny Ghorbani is brilliant. Danny is a master of understanding the importance of financing to moving (MH) product. I’d say that maybe 1% of new homes sales today are cash sales, so the other 99% are financed. We as an industry need financing!

Ken Rishel is another one of those industry pros who are working hard on the captive finance side of this picture. Ken and Precision are doing good work too.

Nothing happens until a sale is made! Sales are made 99% of the time through financing. So why aren’t we as an industry spending more focus on getting financing going again? Without financing, without a sale, manufacturers don’t build, transporters don’t move homes, set up and installations crews don’t work, suppliers don’t sell parts, lenders don’t lend, insurance companies don’t insure and so on.

If we can fix financing and fix our image issue, if we can get good things like FHA Title I lending going again, we’ll see sales rise in our industry.

—————————– end of interview —————————–

You can contact Eddie Hicks at:, 813-661-5901 or via email at plans to do more interviews with industry pros – such as Eddie Hicks and others – in the days ahead. You’ll see more feature articles from top names too. These are scheduled to star with the new March issue, that will go live circa the middle of the month.  Stay tuned!##

The Early Reviews are In…

October 15th, 2009 3 comments

Well, the early reviews are in!  By cell, land line and email, words like “Excellent!” “Unbelievable!”  “Good content.” “Awesome!” “Great Ideas.”  “Impressive!” and those helpful words to a publisher, “How can I advertise?” too.  The spotlight on that “good content” deserves to be shined on those who provided it.

On behalf of all on the masthead of , let me say, thank you, because this publication is by and for professionals like you, pros who care deeply about the Manufactured Housing Industry!

A few brief words about our contributing writers.

Beyond what was shared in the Editor’s Introduction, my mind flashes back years ago to the first time I picked up Tim Connor’s best selling book ‘Soft Sell.’ Reading it once was not enough.  Later hearing Tim live brought out the kid in me, and I had to take that photo op with him.  I confess I walked away with stacks of his other fine books and informative CDs. It is no surprise when I recommend him to others, he does the leg work that makes selling and management in the real world perform. We are all fortunate to have Tim’s blog and feature articles on our ionic pages.

Linda Beem has become a personal friend as well as a professional colleague.  The best way for me to impress upon you why her accomplishments in this challenging time in our industry are impressive is to ask you to go to – – seeing is believing! What’s on the left side of the page is how her location looked when she walked in the door at Sunset Village some 6 years ago.  What’s on the right is what has taken place since through her personal sales and of course with the logistical support her company, vendors and team mates provided.  One reason to provide “A Capital Idea!” on our pages was to give readers a better idea of what she accomplished solo by selling! Missing her current or future articles are an invitation to miss out on more sales.

I’d further note that much of what Linda does dove-tails nicely with “Soft Sell.” If Linda can do over 360 closed sales in 6 years in what was once a ‘war zone’ community, selling a vision of a future good lifestyle to good people, then the obstacles you face can be over come too!

Which brings us to the subjects of attitude and enthusiasm – captured brilliantly by the Rocker Man – Mike DuPure!  Mike is more electric than his guitar.  You can feel his juice on the phone when you talk and most certainly in person.  He is genuine, thoughtful, goal oriented and hard working too!  Mike has done land home sales as well as community based sales.  He and two team mates produced 75 closings in 90 days at a property in transition where we were doing some – unique! – marketing.  It was at a team meeting when one of his comrades boldly pointed to him and said to the company’s president, “Mike is the best sales person we have!”

To better underscore both Mike’s and Linda’s accomplishments, keep in mind that they were selling at the highest end of the manufactured housing spectrum.  Higher prices, higher site fees, etc…and they still set records that blew others away. Please read, and re-read columns like theirs – download, print them and take them with you – because until you ‘get it,’ once may not be enough.

The good folks at Manufactured Home Source are part of my own tool chest in day to day marketing work.  They don’t just talk about good SEO (okay, Search Engine Optimization) and the like, they provide it for you!  Even better, they deliver what I call – results based marketing.  Unlike days of yore, where you paid for an ad and hoped it delivered, with Manufactured Home Source, you don’t pay until you have the results in hand.  If you haven’t already, do contact them, I did and it works for me and their clients!

Speaking of Manufactured Home, the words don’t hardly slip onto a page without adding the word Merchandiser.  It is such a pleasure to give Chris Olvera an opportunity to share with us verbal snapshots from inside the Merchandiser’s proud history!  Personally, I owe the Merchandiser a debt of gratitude, because it was the first industry trade journal I picked up and one that I’d be picking up today if I could.  Further, we all owe the Manufactured Home Merchandiser a word of thanks – and yes Chris – a raising of the glass because they provided news and views we could use.  Well done!

I’d tarry a bit on the Merchandiser and trade journal topic, because I believe that leaders are readers.  I don’t just mean the casual picking up of a newspaper or browsing stuff on-line, I mean focused reading that is more like an MD or attorney doing vital research.  If your doctor read an important topic just once, he’d likely end up guilty of malpractice later on, right? I personally read publications like Automated Builder and the Journal. One reason we include their links as well as one to the Allen Letter is because reading industry publications is a key to understanding and thus leading.  The Manufactured Home Industry needs and deserves to lead housing in the days ahead.

Reading – more like studying and applying what we learn – is vital for success.

Which brings me to the topic of Around the Campfire.  Every firm and organization needs to find ways to form and inform their people.  Greg McClanahan and company have incredibly low cost, enhanced results via their ground breaking training system in the bag for you to open and benefit.  For a mom and pop operation to the big national firms, you owe it to yourself to not just read his article to learn more, but to call him and see how doing this sort of training for your team is a total no brainer.  Greg is himself an active industry veteran with dozens of MH firms he’s worked with over the years to improve their business. Greg in a few words can say so much that it will challenge and keep you moving you ahead.  Isn’t that what you want from your team?  To improve and move ahead?  Enough said! J

Call Source’s Sherrie Franklin delivers too!  The legal land minds that are out there are astonishing.  I read just yesterday about a 6 figure settlement in a fair housing dispute.  I believe the exact number was $161,000.  Okay, let’s do the math.  A few dollars in training my team on what NOT to do wrong and HOW to do it RIGHT, invested in a firm with thousands of clients from coast to coast, including some of the MHC world’s biggest REITS.  A few dollars to keep you out of the headache, heart ache and time lost in fighting a fair housing claim.  It’s like an oil change, invest a little now to save a ton of money later!  Besides, as you’ll see in next month’s feature from Call Source, these folks to a whole lot more than just help you avoid the legal land mines.  They help you sell more too!  I personally use Call Source in my marketing efforts daily, and if you do, you’ll love ‘em too.  We are proud to have Sherrie on our Masthead and look forward to more from her and her Call Source colleagues in issues ahead!

When I saw Jim Talerico, Jr. being interviewed on MSNBC, my mind pondered how this talented gent I met years ago quietly finds ways to improve bottom line business performance.  “Congenial” Jim has appeared in places like the Wall Street Journal and the New York Times.  Just as factories today are doing lean production to improve their bottom lines, Jim has an eye opening process that helps your business do more of what you want it to do!  Remember, the doctor who examines himself is not objective and thus often misses things he’d find in a patient.  Jim brings new eyes, years of experience and real world solutions to the problems that plague business large and small alike.  The reason Congenial – and Jim is that! – has received coast to coast media coverage is because he’s worked for clients large and small from coast to coast; and he delivers.

Having news items from Danny Ghorbani’s MHARR, MHI and other Associations and sources is priceless.  Personally, I love talking to Danny – as busy as he is – Mr. Ghorbani was one of the first to personally pick up the phone and express his good wishes for this project.  Yesterday, he also called to praise the launch of and encourage us to press ahead sharing insights and information for the sake of industry builders and all in this business. Passion and Purpose for the Industry come to mind when I think about Danny, and others, who work tirelessly to promote our industry’s well being in D.C, or in state capitals, or at your local district.  Sure, there are differences in view points between some of these leader’s minds!  Good! It is in the clash of ideas – it is in testing – that a person’s or thought’s true metal is forged!  Bring on the association’s news and view, we welcome them all!  To me, it was one of the many benefits of the Merchandiser, to be able to read such news stories.  We hope those news items and sources grow over time here on our web pages.

Speaking of different being good, I’d love to take a moment to invite those with their field of expertise to share them on these pages in upcoming issues!  In feature articles or on blogs, in forum posts or replies to other’s columns, bring it on! One of the great advantages that an ezine has is that we aren’t limited by space constraints.  We also have the ability to interact rapidly with readers via replies, forums and blogs.

Finally, I want to raise the glass to Bob Stovall.  The greatest content in the world means nothing if it is improperly shared.  It isn’t until you get into a project like doing a magazine – print or online – that you realize how much time and effort go into it.  The ‘behind the scenes’ stuff are what make something go. Let me preface my remarks about Bob by saying that I personally do html and have done dozens of websites for various firm’s and enterprises in recent months alone.  But what I do is basic – for years now, any time I need something special done online, Bob is the first call and the last call that I have to make.  Before Al Gore claimed to invent the Internet, Bob was there. When something goes wrong (and doesn’t it always?), I can turn to Bob, and he either fixes it for me or when I’m using my beaner, I call Bob and he does it right for me the first time around.  In the 3 days before the launch of , I estimated Bob put 51 hours personally into the project.  My point is that Bob knows what to do and he does what it takes.  When I asked him to change something, voila! It was done!  If you like what the others have shared, please, let’s thank God for Bob Stovall for making the webmaster side of this ezine possible.

More important for you and your business, if you haven’t reviewed Bob’s Socialnomics yet, you’d better.  Again, as background for my comments, I’d say, I still do many traditional – as well as novel – forms of marketing, depending on a client’s needs.  It is all about the bottom line results, so you do what works in a given situation.  If we as an industry want to attract a new generation of customers, we’d better be where they are.  Bob…is…there.   This issue is just the start – follow Bob’s column and blog, for your sake and for the sake of the MH industry!

Did I say finally?  Last but not least is YOU.  Thank you for being here. Thanks for caring about our industry!  Thanks for wanting to improve performance, because that is what this is about:  Innovation – Information and Inspiration for Industry Professionals!

Meetings are great, I love to attend them.  I learn from them and appreciate the efforts and information presented.

Here, at industry pros can meet virtually, and as often as you wish, for free!  No need for a big budget, no need for tons of time or money invested.  Here we seek to provide you with a forum that permits the showcasing of tried and true ways to improve performance.  Here you can Discover new ways to protect and enhance your profits.  Sometimes it may be ‘in the basics.’  Some may read a column and say, “I knew that…” – but what about that new sales person in the office down the hall…did they know that?  Or sometimes it may be the cutting edge.  What about the firm or marketing department that hasn’t successfully used YouTube or Facebook to grow their business?

A new day is dawning.  Our industry produces the BEST products we ever have!  We can absolutely rival ‘site built’ features and quality – often out performing them – and at a fraction of the price.  What we need to learn – or re-learn – is how to articulate our message to the home buying public.  If a big budget national image campaign isn’t in the card, we need to reveal the low cost ways of getting big budget results!

Come and see…from job postings – to news – to the photo gallery – to videos – to great feature writers – you’ll find it here, you’ll share it at  Welcome aboard, sign up for e-alerts and to access back issues.  Keep on coming because you will see…This is a resource and platform you won’t want to be without!###