As regular readers know, the first Masthead blog post of the month is devoted to ‘introducing’ the Featured Articles on our MHProNews.com home page. Every month, we list them all, and this month will be no exception. There are times when a theme emerges or is planned for a given month. Last month, it was …
America’s and the Manufactured Housing Industry’s Crossroads, July 2015 Read More »
We all do it. Mistakes have been, are and will be made daily. Even billionaires make them, but what sets them apart from us (besides their account balances) is the fact they strive to learn from mistakes. It’s obvious from our eMail bag and calls that some of you love Marty Lavin and his witty …
Financing is the life blood of any big ticket sales industry. Without GMAC or Ford Motor Credit and their counterparts with other automakers, would we see 10 million plus cars sold in the U.S. every year? The entire matter of the SAFE Act, Dodd-Frank and the CFPB's regs are onerous precisely because they so impact …
As regular readers of MHProNews know, Manufactured Housing has had three steady years of growing production since it hit bottom during the not-so-great recession. While we may not hit the hoped for level of 60,000 homes produced in 2013, still the growth has been steady. But what will happen now that the Consumer Financial Protection …
Ever wonder what others in the factory built housing industry are thinking about? What captures their attention? Ever wonder why someone does what they do, or fails to do something? The answers to those sorts of questions interests me too. In this column, we are going to look at 4 broad categories of 'what's hot …
Manufactured Housing in Oct 2013 – What’s Hot and What’s Not Read More »
The Wall Street Journal, Huffington Post and the Des Moines Register are among the publications which have called here to talk about stories they have done or plan to cover. Last week, BuilderRadio called me to do an interview that is scheduled to air in early January. What's up? Short answer: sincere interest in factory-built …
The words 'mobile home' roll off the tongue with greater ease that the words 'manufactured housing.' Technically, all HUD Code factory-built homes today are manufactured housing. We have had no mobile homes built since before June 15, 1976. Yet 'mobile home' is the far more commonly used term used to describe our homes today. …
We will start another 'smorgasbord' of topics in this column, beginning with using Fear in marketing, and moving on to other industry impacting topics. Let's briefly define the principle of Occam's Razor: that the simplest explanation is often the correct one. In marketing and sales, we want to have a compelling message. Most professionals will …
It is unlikely that anyone one else will provide this post-election MH perspective. What did this election prove? There are many take-aways, we will focus on one. It is this. Manufactured housing could have decided this race in either direction. Let's see how. There are approximately 4 million residents of HUD Code manufactured homes and …
Financing is the life blood of any big ticket item industry. Ours is no exception. We hear about the fiscal cliff that faces our nation early next year. But how much are we hearing about the "fiscal cliff" – the impact on financing – that could also hit our industry by late January 2013? When …
