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Winter 2018-2019 in Manufactured Housing Land

by Soheyla Kovach
SoheylaKovachMHProNews 50x50 Q75This is true storytelling with a manufactured housing (MH) purpose. Relax with your favorite Sunday beverage, as you dive in…

Winter up north is obviously quite different than winter in central Florida. Having spent about a decade doing MH business projects from bases in WI and IL, the experience of icy roads or sub-zero temperatures hasn’t been forgotten

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One evening, in Marshfield, we watched as the outside temperature gauge in our vehicle dropped to -10, -15, -18 and finally -20 degrees below zero. Not windchill, that measurement was lower still.


So today, sitting on the beach near Tampa and drafting this article, it is 77 degrees, while our friends in Chicagoland – for example – have a current outdoor temperature of 29 degrees.


But a few days ago, a cold front brought lows of 45 to our part of Florida. We put our winter jackets from up north on. But if this were 5 years ago, and we were still living in say the Chicago metro, we’d be outside thinking it was a heat wave. If there was no wind, the jacket might be on our arm – because after months or years, people get acclimatized to living full time up north.

That’s a key. Becoming Acclimatized. Adapting. Adjusting. The body, and we as humans are able to change to a new circumstance.


Humans were designed to be adaptable.  Once you get used to X, like the cold, it’s not so bad. In fact, there’s plenty of winter activities for those who want them, just as there are outdoor or other things-to-do in the spring, summer, and fall — fun or festivals.

But that human adaptability can be weaponized against people too.

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Once you get used to X, complacencies can set in.

If you have a larger competitor(s), and they hypothetically speaking wanted to get your guard down, one sly move they might try could be to lower your expectations via messages or at events.

There are reasons for everything that we do on MHProNews and/or MHLivingNews.  For example, a look at historic data ought to remind or inspire and industry professional that not so many years ago, manufactured housing was better understood, more accepted, arguably better respect — and therefor had about 380% more new HUD Code home sales. Modular builder? There were more mods sold back then too.


The kind of data – objective information – above and below should lead to inspirational dissatisfaction. If our product is better quality today than then – and it is – then your sales during an affordable housing crisis ought to be higher too. That just follows, right?

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Each day, the typical MHPro reader will check out about 4½  page views. That third-party data points logically means that some reader read one article, while others are reading say 9 or 10.

We won’t get tire of using this example, because it applies, is directly connected to our industry, and is true.  Before becoming president, Donald J. Trump and Warren Buffett – who saw much differently in politics – agreed on this next principle in business.


To stay informed, millions of Americans read their news, other listen or view. If you watch or read the evening mainstream news, try the following for a week.

  • Skip the mainstream news for 7 days.
  • Instead, read the headline reports and our evening market reports (lots of others obviously do).
  • Note that we curate topics on left and right daily, from CNN Money and Fox Business, plus we have MH industry-related closing stock data, and a focus report.
  • In significantly less time than you’d spend on a 30-minute newscast, you’ll get more news, and more insights that can help your business.

Chances are, at the end of the week or 2, you won’t want to go back. More information, in less time, and more useful to your business.  If you like visuals, don’t worry, we routinely provide some video from a mainstream source with the business-daily market report too.

Don’t settle for less out of your life. Don’t lower your expectations for 2019. Why not raise your goals?

We get cheers and jeers, but the two most common words heard or read are “thank you.” By the way, we thank you and our sponsors/clients that make this possible too. Together, we advance.

Adaptation, mere acceptance – like acclimatization – can be good, but it can be limiting. With those thoughts in mind, check out the various headlines from the week that was. Click on the headline, or any hot-linked box to read that report.

With no further adieu, thank you for checking in to the topics that shape your business’ world.

What’s New on the Masthead 

The American Dream, Arguably Among the Most Profitable, But Least Understood Stories in the USA Today

What’s New on the Daily Business News on MHProNews

Saturday 12.8.2018

MHC Cat Killer! Park Your Perspective! Because It’s Home Shoppers’ Vantage-Points You Must See to Earn Their Business

Friday 12.7.2018

JP Morgan Guru Says, “Fake News” Shares Blame in Volatile Markets, plus MH Stock Updates

Teen, Adult Charged in Troubling Tragedy Involving MH Community

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

Hanukkah at the White House, Video, Visuals and Formal Presidential Statement

Thursday 12.6.2018

How to Score Big, Strategist and Investor Tony Robbins Lessons in 150 Seconds – MHVille Application

Strong Job, Economic Data Contrast with Market Fears, Plus MH Stock Updates

Understanding the News as Business, and Manufactured Housing

omments on Duty to Serve Manufactured Housing Lending from Well Placed Sources

Wednesday 12.5.2018

What’s Necessary for Creating More Wealth?

Barron’s Reports George Soros Move Presaging Market Drop, Harming Manufactured Housing, FAANG Stocks

Whistleblower! Ex-Clayton Homes Team Member on TV Denounces Manufactured Housing Giant’s Practices

“Servants of Satan” vs. Servants of God – Ex-GreenTree, Conseco, Current & Past MHI Members Sound-Off on Clayton, MHI, POTUS Trump, Bush 41, More

Tuesday 12.4.2018

An Area of Agreement Between Warren Buffett and MHProNews

FAANG Stocks Drop $140 Billion, Plus Manufactured Housing Industry Markets

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

Monday 12.3.2018

#$2Trillion U.S. GDP Growth via Affordable Housing Plan Few Discuss – Introducing #YimbyVictory2020

MHVille Trade Media Exclusive – What Chinese Media Says About Presidents Xi-Trump Trade Truce, Plus MH Market Updates

Nathan & Mary Lee Chance Smith, Leaders in ‘Anti-Trump Resistance,’ Manufactured Housing Impact?

Back to Basics – What is Classical Liberalism, and What Can It Mean for Manufactured Housing Growth?

Sunday 12.2.2018

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

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Submitted by Soheyla Kovach to the Daily Business News for Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and